Miss São Paulo 2024, Milla Vieira prepares to launch her beachwear brand with Brazilian DNA

Photos: Glauco Meneghelli

Winner of Miss São Paulo 2024, Milla Vieira is about to take a new step in her journey: the launch of Vieera Brazilian Swim, a beachwear brand created with the purpose of combining sophistication, comfort, and the unique energy of Brazil.

The idea was born during the period the model lived in Canada. “When I arrived there, I felt the need to take a little bit of Brazil with me. I didn’t want to abandon my roots, but rather show the world what we have best: this unique Brazilian essence that blends warmth, beauty, and personality,” she reveals. It was in this environment of creative freedom that Milla began sketching the brand’s first designs.

Milla’s experience as Miss São Paulo also played a direct role in shaping the project. “The Miss universe taught me the importance of valuing the body and self-esteem. I wanted to create pieces that embrace curves and showcase real beauty — not only of Brazilian women but of women from all nationalities. Luxury, quality, and designs crafted with meticulous attention to detail.”

More than just swimwear, Vieera Brazilian Swim carries a message of empowerment. “I want every woman to feel beautiful, comfortable, chic, and completely at ease with herself when wearing my pieces,” says Milla.

This vision is deeply connected to her own personal journey. After winning the pageant, the model faced online attacks and episodes of anxiety. “I lost a lot of weight, needed psychological support, and fought to regain it. But I understood that it didn’t matter whether I fit into a certain mold or not. I chose to love myself for everything I am.”

Today, Milla faces imperfections with acceptance and humor. “The hate gave me two choices: to hate myself for the so-called ‘flaws’ or to see them as marks of my individuality. I chose the second option. I learned to love every part of myself, including the imperfections.”

This perspective is reflected in the brand’s concept, which embraces handmade as a synonym for exclusivity and care. “It’s not just about luxury. It’s the artisanal affection of something crafted by hand, designed to be unique — just like the person who wears it.”

Her future plans are ambitious: keeping production in Brazil while expanding sales to Canada and the United States. “I want to take Brazil to the world, always celebrating our identity,” she says.

Milla also shares a message for other women: “Love. May every woman feel amazing — amazing about loving herself. Confidence is something you build, shaped by self-knowledge and authenticity, without the obligation to please anyone.”