Juliana Cortes Nogueira of Detox & Relax explains the science and art of flow behind the industry’s favorite pre-event ritual. The red carpet is not just a walk; it is a high-stakes debut of months of preparation. From the Met Gala to the Oscars, the world’s most photographed faces undergo rigorous "skin prep" and body sculpting rituals long before the first flashbulb goes off. While high-end facials, radiofrequency, and oxygen infusions are staples, there is one secret weapon that has become the "Recovery Standard" for Hollywood’s elite. For a deep dive into this phenomenon, we turned to Juliana Cortes Nogueira, the founder of Detox & Relax by Juliana in Southern California. Known as the "House of Lymphatic Drainage," her studio has redefined the practice as a sophisticated wellness ritual. Juliana Cortes Nogueira, Founder of Detox & Relax Spa by Juliana, in Hermosa Beach, CA. The Red Carpet Secret: Beyond the Surface Before the Met Gala, stars like Kim Kardashian and Hailey Bieber often credit Brazilian Lymphatic Drainage for their sculpted jawlines and cinched waists. Juliana explains that this isn't just a "massage"; it is a health ritual that balances aesthetics with physical and emotional restoration. "In a city like Los Angeles, where the pressure to be 'camera-ready' is constant, we focus on the science of balance and the art of flow," says Juliana. "We aren't just moving fluid; we are guided by expertise, technique, and intention to help the body find its natural rhythm". Body sculpting is just one of the many benefits this technique, popularized in Brazil and now available worldwide, can offer. Photo Disclosure What Does the Massage Actually Do? Unlike traditional, slow lymphatic drainage, the Brazilian Method is more dynamic and intensive. It uses firm, rhythmic manual strokes to: ● Stimulate the Lymphatic System: It pushes interstitial fluids toward the lymph nodes for filtration and elimination. ● Reduce Inflammation: By flushing out toxins and metabolic waste, it significantly reduces bloating and water retention. ● Contour and Sculpt: The technique accentuates natural body curves and improves muscle definition almost immediately. Results You Can Expect While many clients seek out the "snatched" look for a specific event, Juliana emphasizes that the real value is in the functional and emotional results. ● Immediate De-bloating : Most people feel lighter and notice a visible reduction in swelling after just one session. ● Improved Skin Texture : By boosting microcirculation, the skin gains a "lit-from-within" glow and reduced appearance of cellulite. ● Systemic Health : Regular appointments support the immune system and can aid in faster recovery after workouts or cosmetic procedures. Many people also report an immediate improvement in abdominal discomfort and breathing. By reducing pressure from bloating and excess fluid, the body is able to move and breathe more freely, enhancing the overall feeling of relief and well-being. Who Is Brazilian Lymphatic Drainage For? Brazilian Lymphatic Drainage at Detox & Relax is highly personalized. It is designed for executive women and athletes looking for a "wellness reset" , but also for the post-op patients who need support in their recovery to reduce inflammation and bruising. This technique is also for the Wellness Enthusiast, anyone struggling with "feeling bloated" who wants to feel balanced. How Long Do the Effects Last? The immediate slimming and de-puffing effects typically last between three and seven days. However, Juliana notes that consistency is the key to longevity and health. "When you treat this as a regular ritual rather than a one-time fix, your system remains fluid, and your results become more permanent" . Expert Tips to Maintain Your Results To extend that "post-session" light feeling, Juliana suggests following these simple guidelines: 1. Hydrate Intentionally: Water is essential to help your body continue flushing the toxins released during the session. 2. Move Your Body: Gentle activity, like Pilates or walking, keeps the "flow" active and prevents fluid from settling. 3. Mind Your Diet: Avoid excessive salt and alcohol for at least 24 hours post-massage, as these can trigger immediate water retention. 4. Use and abuse tools and technologies to help maintain the lymphatic system between the sessions. ● Guasha (for face or body): It helps stimulate superficial lymphatic flow, supporting gentle drainage between treatments and reducing puffiness while improving skin tone. ● Vibration Plate : It helps stimulate circulation and the lymphatic system while also reducing stress. ● Infrared Sauna : It promotes deep sweating and vasodilation, helping the body eliminate toxins while improving circulation and relaxation. By moving "Beyond the Hands," Juliana and her team at Detox & Relax have turned a beauty trend into a cornerstone of Southern California’s health and wellness culture.

Photo Disclosure Press Fashion designer Charles Hermann, from Victoria Alta Costura, was chosen to create the gown for debutante Maria Antônia Araújo, daughter of Tarcila Araújo, 46, and Ricardo Araújo, 51. She celebrated her 15th birthday in grand style at a luxurious party held at In The House Giardino. The event, which brought together family members and guests for an evening marked by sophistication and emotion, featured large-scale production and was valued at more than approximately $300,000 . For the occasion, Hermann designed an exclusive gown created specifically to reflect the debutante’s personality. The dress, which drew attention for its elegance and intricate detailing, became one of the highlights of the evening. Photo Disclosure Press “ We created a dress that carries Maria Antônia’s DNA. The idea was to translate her essence into every detail, from the choice of fabric to the final design. It was a very special process, ” the designer highlighted. The celebration also featured a major musical attraction: the duo Matheus & Kauan , who headlined the evening’s show and entertained guests with their biggest hits. Photo Disclosure Press Amid sophisticated décor, impeccable production, and emotional moments, the celebration became one of the most memorable events of the season for the guests. The gown designed by Charles Hermann , in turn, reaffirmed the designer’s talent at the helm of Victoria Haute couture , known for creating unique pieces for special occasions. The event’s planning and coordination were led by Andrea Nabeta , who oversaw the organization and details of the celebration. Photo Disclosure Press Photo Disclosure Press

Photo Disclosure Studies show women earn, on average, 19.4% less than men and hold only 35% of leadership positions across Brazil. Despite progress in the labor market, the gender pay gap remains a persistent challenge. The 2024 National Salary Transparency Report revealed that women earn, on average, 19.4% less than men . A survey conducted by Diversitera , a company specializing in promoting diversity, equity, and inclusion (DEI) within organizations, found that only 35% of leadership roles —including executive management, board positions, and C-level roles—are held by women. Meanwhile, women represent 70% of operational roles , such as reception and cleaning positions. However, some companies are investing in diversity and equity. At DLK Modas , 60% of the workforce is made up of women , and 58% of leadership positions are held by them . Women are at the center of the decisions that move the brand forward. At DLK, the promotion and recognition of women go beyond commemorative dates. It is reflected in ideas, creative processes, strategic decisions, and the attention to detail that shapes each collection, as well as in the energy that drives the company’s daily operations. Women are present where direction is defined and where the company’s next achievements begin to take shape. “We celebrate every woman who moves forward with courage, vision, and discipline, because every step taken by a woman opens the path for many others. DLK is female strength in motion,” the company states.

In an industry fueled by constant reinvention, certain collaborations evolve into cultural dialogue. That is the case with Rosalía’s return to New Balance, unveiling a fresh phase of the New Balance 204L in the “Sea Salt” colorway. The release reinforces the sneaker’s lifestyle positioning while maintaining the technical roots that define the brand’s DNA. Photo Disclosure New Balance After first introducing the silhouette last year, the Spanish artist steps back into the narrative with a more intentional and elevated perspective. The off white palette anchors the design in versatility, layered over a mixed construction of mesh and suede that balances comfort with understated sophistication. The result is a sneaker that moves seamlessly between streetwear codes and contemporary styling. “I am drawn to pieces that carry a quiet confidence,” Rosalía shares. Photo Disclosure New Balance “The 204L Sea Salt feels effortless but intentional. It adapts to different moods while staying true to itself.” The muted tone evokes the organic texture of sea salt, creating a clean visual language that emphasizes proportion and detail. Subtle athletic lines, a structured sole, and precise finishing preserve the performance heritage that defines New Balance, while the overall aesthetic feels distinctly modern. Chris Davis, brand president and chief marketing officer at New Balance, highlights the importance of Rosalía’s creative influence on the project. “Her co authored approach helped shape the visual identity of the 204L into an icon,” Davis states. Photo Disclosure New Balance “Her vision is bold, intentional, and unmistakably her own. That is what transforms this from a traditional campaign into something more artistic.” He adds, “Rosalía reflects our enduring commitment to craft and innovation, while reinterpreting those values in a way that feels authentic and resonant for the next generation.” More than a product drop, the 204L Sea Salt symbolizes New Balance’s ongoing expansion within culture, music, and fashion. In a market where sneakers operate as cultural markers, narrative becomes as important as design. Rosalía does not simply front the campaign. She shapes its voice.

'HEALTH' EDITION COVER - MARCH 2026 ISSUE Photos: Elisa Mancuzo Heart disease continues to be a major concern in Brazil. It accounts for an average of 30% of all deaths occurring within the country. However, when it comes to the most effective treatments, Dr. Adjaldes Ribeiro de Moraes Júnior stands out as a leading reference. With recognized excellence in the field and working on two broad fronts—Advanced Endovascular Technology and Regenerative Medicine—his story is highlighted in this feature. He leads an institute and also relies on a deeply important family partnership in pursuing his mission. His professional success and the founding of Institute MJR, a center of excellence in healthcare that combines cutting-edge technology with a humanized approach, cannot be separated from the unconditional support and partnership of his wife, Dr. Naiza Alves Correa Krobel de Moraes. Personal and Professional Partnership: his meeting with Naiza, a brilliant professional (a Gynecologist specializing in Vascular Ultrasonography and Fertility), took place during a crucial period of his training in São Paulo (General Surgery Residency at HSPM). This relationship blossomed into a married and family life that serves as a fundamental foundation. Support Throughout the Journey: the dedication required to achieve excellence in Vascular Surgery, Endovascular Surgery, and Ultrasonography demands long hours and significant sacrifices. Success along this path, culminating in the leadership of INSTITUTO MJR, is shared and sustained through mutual support and understanding from someone who also pursues a demanding career in medicine. Motivation and Purpose: the family they built together, with their children Pedro and Beatriz, is their greatest blessing and the driving force behind their projects. Describing his children as “gifts from God in a blessed life shared alongside my beautiful wife” highlights that his success is not merely professional, but a holistic and shared life project. Dr. Adjaldes Ribeiro de Moraes Júnior embodies the fusion of a childhood ambition fulfilled, technical excellence, and entrepreneurial leadership in healthcare. However, he makes a point of emphasizing that true fulfillment is built and shared with Dr. Naiza, whose support is the foundation that allows him to thrive both in the clinic and at home. Learn more about both professionals by visiting their profiles on Instagram: @dr.moraesjr @dra.naiza Purchase your printed copy of the HEALTH edition magazine, shipped worldwide by the international printing service MagCloud, by clicking below:

“INFLUENCER” EDITION COVER - JUNE ISSUE Photos: Carlos Moura - @ carlosmoura Look: @ fashionnova @ prettylittlething Team Hooks Fashion Director: Matheus Hooks - @directorhooks Marketing director: Matheus Lopes - @mathlopes Discover the Authentic Style, Overcome Challenges, and Future Plans of the Brazilian Influencer in an Exclusive Interview. Eduarda Cury, a Brazilian influencer and YouTuber, has been winning over followers with her authentic style and inspiring messages. In an exclusive interview with Hooks Magazine, Eduarda shares her journey as an influencer, her transition to YouTube, and how she has made her mark on social media. Her authenticity is her strong point, standing out among other influencers. Eduarda does not follow standards, dressing according to her own will and feeling comfortable in her own skin. She balances her inner light with her shadow, showcasing multifaceted confidence in her content. On YouTube, Eduarda found a new audience and interaction, valuing the support of women and addressing feminine subjects. She shares the challenges of building her personal brand. As a brand ambassador, Eduarda seeks synchronicity and freedom to personalize her content. On her channel, she addresses conscious topics, life experiences, and lighthearted moments. Eduarda celebrates her international recognition as the cover of Hooks Magazine and reveals that she is working on exciting projects, keeping them secret to surprise her followers. Check out the interview: 1. How would you describe your personal style, and how does it influence your content on social media? "My style is very authentic, and I believe it's my strong point on social media. I don't follow any standards. I can wear a short skirt in the afternoon and a long dress in the evening, and still feel like myself. I always talk about balancing my inner light with my shadow, and that's my superpower! I don't limit myself to any standards! I am a chameleon." 2. With the transition to YouTube, what are the main differences you have noticed in terms of your audience and interaction with followers? "There's a lot of interaction with the female audience, and I'm loving it. Before, I produced content mainly for a male audience, which I still enjoy... but I'm loving connecting with girls, discussing feminine subjects, and my audience has been growing more and more. I receive a very warm embrace from them." 3. Tell us about your journey as an influencer. What were the main challenges you faced in building your personal brand? "I feel doors opening and I'm grateful even for the ones that closed. It wasn't meant to be. I believe the universe has something better for me, and I radiate positive energy. In this new phase, I give thanks for everything and always see difficulties as lessons!" 4. You are an ambassador for several brands. How do you select the brands and products you collaborate with? "I'm quite selective about that because not all brands that send me proposals fit my style. And I believe it wouldn't be right to work on something that's not true to me... so I seek to maintain synchronicity with the brands and pieces I use, so that it truly represents me and my audience can feel that. What are the most important criteria for you when establishing partnerships? I like it when the brand allows me the freedom to add my personal touch to the content, making it more original and personalized. If they try to be too controlling, I rarely agree. I prefer to have discussions beforehand and align everything, so that it becomes an enjoyable collaboration for both the client and myself." 5. What is the main theme and focus of the videos you are creating for your YouTube channel? Could you share a bit about the types of content your followers can expect to find there? "On my channel, I delve into a more conscious side. However, I also want to talk about various things, life experiences, spirituality, and bring some light-hearted femininity as well. With a relatively new channel, I always seek to ask my followers what they want to see, and the responses are diverse... but my main goal is to share knowledge through my life experiences with people in general." 6. Being featured on the cover of Hooks Magazine is an incredible achievement. How do you feel about being internationally recognized as a fashion influencer? "I'm super happy! It's a dream come true." 7. What are your future plans as an influencer and YouTuber? Is there any special project you're working on that you can share with us? "I would love to share, but being the true Scorpio that I am... I prefer to reveal the finished cake! But yes, I have new projects in the works, and they are definitely going to be a success. Stay tuned. Gratitude."

'BRASIL' EDITION COVER - FEBRUARY 2026 ISSUE Photo: @andersonmmacedo_ / @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Stylings: @eduardomurari @diegobbueno / Studio: @nasulstudio For decades, medical aesthetics has been conducted as a showcase for quick solutions. Technologies emerge, new compounds are launched, promises are amplified. Immediate results have become the metric of success. Rarely sustainability. It was in this environment that Dr. Lucas Alves Luquetti identified a silent fracture in the model. Trained in Medicine at the Municipal University of São Caetano do Sul and specialized in Nutrology and Longevity at Hospital Israelita Albert Einstein in São Paulo, Lucas built his practice between two territories that rarely engage in deep dialogue: procedure and metabolism. He mastered technique. He understood systemic physiology. Even so, something did not add up. The discomfort was not in the technical act. It was in what came after. Impressive short-term results, fragile in the long term. Correct interventions embedded within incomplete frameworks. The question that redirected his trajectory was not which procedure delivers the greatest impact, but which foundation governs bodily transformation. The change seemed subtle. It was not. While the market fragmented the body into isolated complaints, he began to see it as an adaptive system. Metabolism, chronic low-grade inflammation, muscle composition, tissue quality, and nutritional strategy ceased to be accessories. They became premises. This understanding did not arise solely from private practice. During the COVID-19 pandemic, working within Brazil’s Unified Health System, Lucas experienced a setting in which physiology was not an aesthetic variable, but a clinical determinant. Inflammation, metabolism, and organic response ceased to be academic concepts and became pillars of survival. There, the fragmentation of aesthetics became even more evident. The problem was never the technology. It was the absence of biological coherence. While the sector operated by trend, he began to operate by foundation. This transition was not a repositioning. It was an intellectual reorganization. At the helm of Clínica Nova Anália Estética Avançada, in São Paulo, he structured a clinical model based on objective criteria, strategic sequencing, and decisions guided by physiology rather than trends. Thus emerged the embryo of what would later consolidate as the Michelangelo Protocol. The name is not conceptual ornamentation. Michelangelo did not add matter to marble; he revealed the form contained within the structure. The protocol follows the same principle. It is not about artificially creating, but biologically reorganizing. The Michelangelo Protocol does not rely on a specific device or a market trend. It is grounded in a clear premise: sustainable aesthetic results require metabolic coherence. Without inflammatory regulation, there are only palliative measures. Without structural proportion, there is instability. Without systemic reasoning, there is fragility. The distinction is not in the final image. It lies in the invisible architecture that sustains it. By transforming clinical reasoning into a teachable and replicable method, Lucas extends his work beyond individual practice. As a professor, speaker, and mentor to physicians, he structures a model whose scalability arises from conceptual clarity rather than mechanical repetition. Replicability requires logic. Scale requires foundation. Sustainability requires biology. In a market driven by spectacle, he chose science. In an environment guided by trends, he chose physiology. In a sector that sells rapid transformation, he built permanence. Today, the Michelangelo Protocol does not present itself as just another technique. It proposes a reorganization of the very logic of medical aesthetics. It is not about sculpting bodies. It is about respecting tissues, modulating processes, and sustaining health. In the end, his thesis remains simple and radical: Aesthetics is only legitimate when it is born from biology. And when foundation becomes method, trend becomes irrelevant. Ultimately, his thesis remains simple and profoundly disruptive: Aesthetics is only legitimate when it is born from biology. And perhaps it is precisely this premise that is redefining the future of the field. But how does this logic translate into clinical practice, decision-making, and results that are sustained over time? Below, Dr. Lucas Luquetti details the foundations, strategic choices, and vision that underpin the Michelangelo Protocol. 1. Your trajectory brings together surgical practice, nutrology, clinical leadership, and the training of new professionals. At what moment did you realize you didn’t want to merely perform procedures, but to redefine the very structural logic of medical aesthetics in Brazil? There was a very clear moment in my journey. I already had technical skill, clinical results, and professional recognition. But I began to notice that many outcomes were strong in the short term and fragile in the long term. That deeply unsettled me. I realized the issue was not the procedure itself, but the mental model of medical aesthetics. Aesthetics was being conducted as the isolated execution of techniques, rather than as structured medicine. I did not want to be merely an operator of industrial protocols. I wanted to redefine the logic behind them. That was when the transition began—from executor to model builder. 2. Over the course of your career, you built an ecosystem that integrates clinical practice, teaching, and the development of your own proprietary assets. What came first: the desire to create something truly original, or dissatisfaction with the traditional models dominating the market? The dissatisfaction came first. I saw an extremely reactive market: a product would launch and everyone would rush to use it; a new technology would emerge and instantly become a trend; rapid results were promised and volume was sold. But there was no foundation. There was no metabolism, no physiology, no systemic vision. From that dissatisfaction, the desire to build something original was born. I did not want to follow trends. I wanted to create a structure in which every decision carried metabolic, inflammatory, and biomechanical grounding. The originality was born out of responsibility. 3. Aesthetics has established itself as a field strongly guided by trends, technologies, and promises of immediate results. Where was the structural error in this approach, and why did the market neglect metabolism, inflammation, and physiology as central foundations of aesthetic practice for so long? The error lay in superficiality. For a long time, aesthetics was conducted as volume correction, reduction of localized fat, and treatment of skin laxity—but rarely as systemic regulation. Metabolism was ignored. Chronic low-grade inflammation was ignored. Body composition as a functional organ was ignored. Muscle as a pillar of longevity was ignored. The market neglected physiology because physiology is not “Instagrammable.” But it is physiology that sustains results. A procedure without metabolic grounding is an intervention without biological support. And to me, that was always unacceptable. 4. The Michelangelo Protocol was born as a response to the fragmentation of body treatments. Developing a structured and replicable method requires years of clinical validation, technical refinement, and scientific coherence. What was the turning point that transformed a conceptual concern into a solid clinical model? The turning point came when I stopped asking, “Which technique works best?” and started asking, “Which structural logic governs the body’s outcome?” It was when I integrated body structure, volume and proportion, systemic inflammation, tissue quality, muscle composition, and nutritional and metabolic strategy—organizing all of this into a method. Not as a set of procedures, but as a clinical system with order, criteria, and strategic sequencing. Once the structure became clear, the model ceased to be a conceptual concern and became applied science. 5. Many speak of innovation, but few build something capable of sustaining relevance in the long term. When you say that the Michelangelo Protocol represents a new era in medical aesthetics, what effectively differentiates it from what already existed, and what makes it clinically replicable and strategically scalable in practice? The Michelangelo Protocol is structured, not circumstantial. It does not rely on a single product or technology. It is grounded in physiology, not trends, which makes it timeless. And it is teachable because it follows logic, protocol, criteria, and a clinical algorithm. Replicability does not come from mechanical repetition; it comes from structural clarity. Scalability is only possible when the method is bigger than the person who created it. The Michelangelo Protocol is not a procedure; it is organized clinical reasoning. That completely changes the game. 6. If you had the attention of an entire generation of doctors, patients, and health leaders around the world right now, what non-negotiable principle about medicine, scientific truth, and human responsibility would you leave as a legacy? Medicine cannot become a spectacle. Results without scientific truth are marketing. Procedures without responsibility are vanity. Technology without physiology is illusion. My non-negotiable principle is that aesthetics is only legitimate when it is born from biology. We do not sculpt bodies; we respect tissues, modulate processes, and sustain health. The physician who understands this builds a legacy. The one who ignores it builds trends. And trends fade. Structure endures. Buy your printed magazine, sent globally, by clicking on the link below:

Aesthetic Biomedicine Specialist explains how to promote cellular regeneration in an intelligent and progressive way. Text by Dr. Juliana Mendonça Photos Disclosure Press MATURE SKIN, TIME, AND CARE THAT HONORS ITS ESSENCE Being a woman means carrying stories. They live in our memory, in our choices, in our affections, and in the experiences that have shaped us. These marks are already part of who we are and do not necessarily need to be reaffirmed in the mirror every day. Aesthetics, to me, has never been about erasing a life that has been lived. It has always been about allowing a woman to look at herself and recognize who she is with greater lightness. The marks of life already live in our awareness, in our journey, in everything that has shaped us. They do not need to remain on the skin as a burden. Taking care of one’s appearance can be an act of comfort, of self-compassion, and of self-love. It is a conscious choice about how we want to see ourselves in the present. I speak about this not only as a professional, but as a woman. I entered menopause very early and intensely experienced everything a woman with mature skin feels: the hormonal changes, the loss of radiance, sagging, changes in skin texture, and the impact of accelerated cellular aging. It was in my own body that I came to understand what so many patients feel. It was through my skin that I learned. It was through lived experience that my professional perspective on mature skin was born. More than 10 years ago, I chose to specialize in mature skin because I know this journey from the inside out. I know what it means to look in the mirror and feel that something has changed. And I also know how much well-guided aesthetic care can restore firmness, vitality, contour, and self-esteem—always honoring one’s essence. It was from this deep listening to mature skin that the “Regenerate” protocol was born. A protocol designed to treat a woman’s face globally, understanding that the skin is not merely surface. “Regenerate” works on every layer: the superficial skin, collagen, muscular structure, and facial support—respecting anatomy, biological timing, and each woman’s individuality. The foundation of the protocol is to stimulate cellular regeneration in an intelligent and progressive way. It combines Ultraformer MPT (Multi Micro Point Stimulation) technology, which acts on the facial muscles, with biostimulators and other approaches that promote collagen production, improve skin firmness, and enhance facial contour. The goal was never to change features or create excess. The goal has always been to restore lightness—lightness in the skin, in the contours, and in the gaze. An open look, more rested, more luminous, reflecting the woman as she feels inside. A firmer face, without losing naturalness. An aesthetic that does not weigh down, does not harden, and does not erase identities. On Women’s Day, speaking about aesthetics is speaking about autonomy. It is affirming that a woman can choose to care for herself without guilt, without justification, and without labels. It is understanding that self-care is love in action. To be a woman is to love—to love one’s own story, to love the phases that have been lived, to love who one has become. The kind of aesthetics I believe in does not erase one’s journey. It embraces each phase, honors one’s essence, and helps a woman recognize herself in the mirror with kindness. And to me, that is true beauty. Dr. Juliana Mendonça is an Aesthetic Biomedicine Specialist, with a specialization in Mature Skin.

'BEAUTY' EDITION COVER - FEBRUARY 2026 ISSUE Photo: @andersonmmacedo_ - @demmacedo / Beauty: @dariobion / Stylings: @eduardomurari - @diegobbueno / Studio: @openestudio There is something quiet about the moment someone recognizes themselves again in the mirror. It is not merely an adjustment of features or proportions. It is an intimate reorganization of one’s own presence. The image ceases to be conflict and becomes coherence. For Dr. Marcus Capanema, facial plastic surgery has never been about the surface. Throughout his career, what leaves the deepest mark on him is not only the visible results, but the changes revealed in behavior. At the postoperative follow-up, the transformation is not limited to comparative photographs. It appears in a firmer posture, in a gaze that holds contact, in the way a patient begins to inhabit spaces that were once avoided. In his perspective, self-esteem is not an aesthetic detail. It is an emotional structure. When someone recognizes themselves with serenity, decisions become clearer and presence gains consistency. Aesthetics, when guided with discernment, functions as an alignment between inner identity and outer expression. This alignment demands rigor. In facial surgery—especially in rhinoplasty—millimeters define balance and longevity. Mathematics guides the planning, but it does not determine a standard. Angles, grafts, and vectors of tension are technical instruments. The true distinction lies in the individual reading of each face. Technique only has value when it preserves singularity. Naturalness does not mean the absence of intervention, but precision applied with intelligence. Harmony is not about neutralizing features; it is about refining them with respect. Universal models may simplify the process, but they impoverish the outcome. The commitment lies in preserving the identity that makes each patient recognizable to themselves. Part of this responsibility is expressed in the ability to advise against a procedure. Translating desire into possibility requires maturity and ethics. The first consultation is not merely a technical evaluation; it is the construction of aesthetic awareness. Photographs, simulations, and transparent dialogue define what is feasible within the presented anatomy. Visual references are interpreted as symbolic language of what the patient considers beautiful—never as a template to be replicated. In a digital landscape saturated with filters and unrealistic edits, preserving individuality has become a conscious stance. The front-facing camera distorts proportions and amplifies details the mirror never emphasized. Continuous exposure to manipulated images creates biologically nonexistent references. Educating the eye is part of the ethical practice of the profession. Skin texture, subtle asymmetries, and facial particularities are not flaws. They are marks of authenticity. His philosophy does not promise perfection. It proposes coherence. The best version of oneself is not a copy of a passing standard, but the consistent evolution of one’s own identity. Precision, in this context, does not merely redefine shapes. It redefines presence. And it is from this perspective that we deepen the conversation with Dr. Marcus Capanema, exploring the principles that sustain his practice and his understanding of identity, technique, and self-esteem. 1. Aesthetics transforms what is visible, but often what is at stake is invisible. Throughout your career, what has daily contact with patients taught you about identity, self-esteem, and human nature? Although many still view the pursuit of plastic surgery solely through the lens of vanity, my daily practice has shown me that we are dealing with something far deeper. Looking in the mirror and recognizing one’s own essence with love and confidence is not a minor detail. Self-esteem is, above all, mental health. Self-love restores self-confidence, and a confident person naturally becomes more radiant and attractive, opening doors across all social spheres. What moves me most is the postoperative follow-up moment. I often comment to my team in the office: “Have you noticed how different she seems?” And I am not referring only to the facial features we refined, but to her posture. The smile carries a new strength; the way she walks and looks at the world changes. Witnessing this true inner rebirth through aesthetics is the most beautiful and emotional part of my work. 2. In facial surgery, millimeters can redefine proportions, expressions, and even the perception of age. What principles guide your decisions to promote rejuvenation and enhancement while preserving each patient’s naturalness and identity? It is absolutely true: in facial aesthetics, every millimeter matters. In rhinoplasty, for example, a fraction of a millimeter at the nasal tip can be the difference between perfect harmony and disproportion. I often say that rhinoplasty and facelift surgery are among the most complex procedures in plastic surgery, requiring the highest level of technical refinement. We study proportions in depth, mathematical calculations, and the precision of grafts. However, all of this science must serve merely as a compass for the surgeon. That is where the true distinction lies: the artistic eye and the sensitivity to read each person’s unique features. Mathematics must be applied gently and in a strictly individualized manner. After all, true beauty resides in singularity. Operating according to a “ready-made” or standardized formula is what causes a patient to lose their essence. My fundamental principle is to master the technique perfectly and then adapt it to the identity of the person in front of me. 3. Many patients arrive at the office with very specific expectations, often influenced by external references. What is the process of translating that desire into a possible result and, in some cases, guiding someone not to undergo a procedure? A great mentor I had during my medical residency used to say, “More difficult than indicating a surgery is knowing when to contraindicate it.” I carried this lesson as a pillar of my clinical practice. For me, saying “no” to a procedure when I identify unrealistic expectations or when the result would not bring harmony to the face is, above all, an act of care and ethics. My greatest commitment is to deliver self-esteem and happiness, and that cannot be built on illusions. That is why our first consultation is so detailed. I perform a thorough facial analysis, with photographs and simulations, to show with complete transparency what is feasible within that person’s unique anatomy. I even encourage patients to bring photos of faces they consider beautiful. I make it very clear that the goal is not to “copy”—which would be technically and anatomically impossible—but rather to map the patient’s beauty standard. It is essential to understand what that individual’s eyes perceive as beautiful in order to translate that desire into a real, safe, and tailor-made result. 4. Throughout your career, has there been a moment when you clearly realized the positive impact of surgery on a patient’s life? What do these moments reveal about the role of self-esteem in people’s lives? There have been countless moments. Colleagues from other specialties often joke with me: “Marcus, I treat complex diseases and, many times, the relationship ends at medical discharge. You work with aesthetics and, every week, you receive gifts, hugs, and emotional messages from patients who were discharged months or even years ago.” That observation perfectly illustrates the transformative power of self-esteem. The modern concept of health goes far beyond physical well-being; it fundamentally encompasses mental and social well-being. That is precisely where facial plastic surgery operates. I see patients who were once shy, who avoided photos and social interactions, and who suddenly begin to blossom. One case that deeply marked me was that of a young woman who suffered greatly because of the proportions of her nose. She had been a victim of bullying and cruel nicknames during her school years. As a result of that trauma, she became extremely withdrawn, with enormous difficulty forming friendships or relationships. She did not even have social media. After her rhinoplasty, the internal transformation was so remarkable that she regained her confidence, did a professional photoshoot, and today works as a photographic model. She always tags me in her photos, and my heart fills with pride. I keep a box in my office where I carefully store all the thank-you letters I receive. They are what prove to me, every single day, that I am on the right path. 5. In a context where social media often reinforces homogeneous beauty standards, how can individuality be preserved and beauty prevented from becoming standardized? My first and main recommendation—almost like a prescription for mental health—is to shield yourself from the negative impacts of social media by abandoning the use of filters. Filters create a completely unrealistic perception of our own faces. Today, we look at ourselves far more through the front-facing camera of a cellphone than in the mirror, and as a result, our self-image becomes fragmented. What was once a minimal detail takes on disproportionate weight. For this reason, avoid any digital tool that alters your features or the texture of your skin. Secondly, I recommend curating your own feed: unfollow influencers who overuse editing or try to sell a “perfect” life and aesthetic. Absolute perfection does not exist in human biology. Skin without pores, texture, or small blemishes is simply not real. Consuming this type of content daily only makes us unwell and creates unattainable standards. My role as a surgeon is precisely to value real, human beauty—moving completely away from the standardization of avatars. 6. And finally, but no less importantly, what is your voice? After everything you’ve learned throughout your career, if you had the opportunity to be heard by the entire world, what essential message would you want to convey? If I could leave a single message for the world, it would be this: loving yourself and accepting who you are does not, in any way, mean that you cannot undergo aesthetic procedures or enhance what bothers you. True self-love lies in understanding that your beauty is unique and that your features make you special. Loving your own face does not mean resigning yourself to living with a nose that affects your self-confidence; it means realizing that it is possible to refine it naturally, respecting your anatomy and your body’s limits. Beauty is not being a copy of the influencer of the moment; beauty is embracing your best version. A person with healthy self-esteem has a different kind of glow—they are noticed, become magnetic, and naturally stand out because, above all, they are happier. My greatest life purpose is to continue transforming realities, overflowing my box of thank-you letters, and seeing a world full of patients proud of their own unique beauty.

Photos Disclosure Calvin Klein - Carlijn Jacobs In a powerful fusion of music, fashion and scent, Calvin Klein unveils a new chapter of its iconic fragrance legacy with the Euphoria Elixirs collection, fronted by global superstar Rosalía. The campaign does more than introduce perfumes — it redefines sensuality for a contemporary audience driven by intensity, authenticity and self-expression. Euphoria has always been synonymous with confidence and desire. Now, the Elixirs reinterpret that signature DNA through richer concentrations, deeper contrasts and a heightened emotional edge. This evolution feels deliberate and culturally precise, aligning the house’s minimalist yet provocative heritage with a generation that embraces bold identity. Rosalía embodies this shift effortlessly. Known for blending tradition with avant-garde artistry, she brings instinctive magnetism to the campaign visuals. Her presence is not passive — it is charged, expressive and unapologetically powerful. She becomes the physical translation of the fragrance story: confident, sensual and fiercely individual. The trilogy introduces three distinct olfactory personalities. Photo Disclosure Calvin Klein Solar Elixir radiates warmth through a vibrant mango note wrapped in luminous vanilla. The sweetness feels sunlit yet sophisticated, creating a scent that glows on the skin with modern optimism. Magnetic Elixir dives into deeper sensual territory. Creamy vanilla intertwines with musk and orchid nuances, resulting in an intimate and hypnotic composition. It is subtle but unforgettable — the kind of fragrance that draws others closer without effort. Photo Disclosure Calvin Klein Bold Elixir intensifies the narrative with toasted vanilla, oakwood and jasmine accents. Structured, layered and commanding, it leaves a lasting signature that feels daring and self-assured. Visually, the bottles mirror this amplified energy. Sculptural and saturated in striking hues, they signal a move toward elevated sensuality while honoring the original architectural elegance of the Euphoria line. Photo Disclosure Calvin Klein Photo Disclosure Calvin Klein

‘LONDON’ EDITION COVER - FEBRUARY 2026 ISSUE Photos: Ricardo Sakai In the London edition of Hooks Magazine, Alessandra Areias appears on the cover as a symbol of a generation that doesn’t just wear the image — it builds it. In a city that breathes both tradition and avant-garde, like London, Alessandra represents the precise meeting point between fashion, cinema, and creative thinking. Her trajectory begins in editorial work, in front of the cameras, but quickly moves beyond the place of performance. When she was selected for conceptual projects in which the image needed to translate narrative, identity, and intention, her role expanded organically. What began as visual interpretation became active participation in the aesthetic and narrative construction of the projects. In this way, she consolidated a hybrid presence that unites model and creator, image and structure, face and concept. Between fashion and cinema, Alessandra builds a territory of her own. If fashion creates an immediate impact, cinema works with time and depth. In her work, these two rhythms coexist. The visual strength of styling, lighting, and framing dialogues with the cinematic logic of narrative and emotional construction. Her editorials and fashion films function as fragments of larger stories. They are images that strike at first glance but remain because of their conceptual consistency. For Alessandra, every project begins with narrative intention. Before aesthetics comes the story. Emotion, concept, and image are organized around a clear purpose. This structured foundation ensures visual coherence, precise rhythm, and aesthetic decisions aligned with the central message. Whether in authorial editorials, branded content, or audiovisual productions, the method is the same: aesthetics exist to serve the narrative. As a creative producer, she balances art and strategy with professional rigor. Her role is to translate brand identities into sophisticated and consistent visual narratives. For her, creativity is not improvisation — it is planned construction. Each project is developed to preserve artistic integrity while also meeting commercial and positioning objectives. International experience has broadened her repertoire and refined her cultural awareness. Working in different countries, Alessandra Areias developed an adaptable visual language, attentive to the aesthetic and symbolic nuances of each context. This experience strengthens her ability to create global narratives without losing her authorial signature — something essential in a creative capital like London. Today, working both in front of and behind the cameras, Alessandra is directing her next step toward establishing even stronger creative leadership in the development of audiovisual projects. Fashion films, branded content, and authorial productions stop being just formats and become platforms for aesthetic and narrative construction. Check out the exclusive interview: 1. You started as a model and today you also work creating projects. When did you realize you wanted to go beyond posing and start participating in the creation of the stories? Throughout my work as an editorial model, I began to be frequently selected for conceptual projects in which the image needed to communicate narrative, identity, and intention. In this context, my participation naturally expanded beyond performance in front of the camera, involving direct contribution to the development of visual concepts, aesthetic references, and narrative construction. This movement marked the consolidation of a hybrid role, in which image and creation move forward together in a professional way. 2. Fashion and cinema move at different speeds: fashion creates quick impact, while cinema builds gradually. How do you bring these two worlds together in your work? In my work, I use the immediate power of fashion as a visual structure and the narrative logic of cinema as depth. I develop images and projects that function as fragments of a larger narrative, bringing editorials, fashion films, and branded content closer to cinematic language. This integration makes it possible to create content that has an immediate aesthetic impact, but also narrative consistency and longevity. 3. When you start a new project, what comes first for you: the idea, the image, the emotion, or the story you want to tell? The starting point is always the narrative intention. From there, emotion, concept, and image are organized in a cohesive way. This approach ensures that aesthetic decisions—such as framing, rhythm, lighting, and styling—serve the story the project needs to communicate. This method is applied both to editorial work and to audiovisual productions and authorial projects. 4. As a creative producer, how do you balance creativity with the needs of the brands you work with? My role as a creative producer is to translate the brand’s identity and objectives into a clear, sophisticated, and consistent visual narrative. The balance happens through a structured conception process, in which creativity and strategy move together. In this way, projects maintain artistic integrity while also meeting the commercial and positioning needs of the brands involved. 5. Working in different countries, what do you learn from each culture and how does that influence the way you create images? Working in international contexts has contributed to the development of an adaptable visual language that is aware of different cultural references. Each experience expands my aesthetic and narrative repertoire, allowing me to create projects that speak to diverse audiences without losing authorial coherence. This international experience strengthens my ability to develop visual narratives with global reach. 6. Today you work both in front of and behind the cameras. What is the next step you want to take in your career? The next step is to deepen my work in the development and production of audiovisual projects, consolidating a stronger position of creative leadership in fashion films, branded content, and authorial productions. The goal is to expand the creation of visual narratives in international contexts, integrating performance, conception, and production as part of a continuous and consistent artistic trajectory.

Power, heritage, and modern glamour converge in a new defining moment for the Roman maison. Bvlgari has officially announced Dua Lipa as its latest Global Brand Ambassador — a partnership that feels both culturally relevant and strategically timeless. Photos Courtesy Bvulgari Founded in 1884 in Rome, Bvlgari built its legacy on bold high jewelry distinguished by architectural lines, vibrant gemstones, and an unmistakable Italian spirit. Over the decades, the house expanded into watches, fragrances, and accessories, evolving with contemporary luxury while preserving its storied heritage. Today, Bvlgari stands as a symbol of audacious elegance — rooted in history, yet always looking ahead. Enter Dua Lipa. The multi-award-winning artist, honored with accolades including the Grammy Awards and the BRIT Awards, has become more than a global pop sensation. She represents a new era of empowered femininity — one defined by independence, creative control, and fearless self-expression. Her presence transcends music; it shapes conversations around culture, identity, and confidence. “It is incredibly special to work alongside an iconic brand like Bvlgari,” Dua Lipa shared. “I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment.” Her appointment aligns her with an influential roster that includes Priyanka Chopra Jonas, Anne Hathaway, Lisa, and Liu Yifei — women who reflect the maison’s global vision and multifaceted strength. According to Laura Burdese, Bvlgari’s Deputy CEO and CEO, Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with the brand’s values. Her authenticity and bold artistry make her not only a fitting ambassador, but a natural extension of the house’s evolving narrative. “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values,” said Laura Burdese, the brand’s deputy chief executive officer. “She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.” In an era where luxury is increasingly defined by cultural influence and emotional connection, the union between Bvlgari and Dua Lipa feels inevitable. A heritage house renowned for its luminous jewels meets a global icon whose voice — on stage and beyond — continues to redefine modern success.