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- Cindy Busby: The Art of Timeless Storytelling
'STARS' EDITION COVER - APRIL 2026 ISSUE Photography: Manfred Baumann In an industry driven by reinvention, Canadian actress Cindy Busby stands as a rare constant, an artist whose presence bridges nostalgia and modern storytelling with effortless grace. As the cover star of Hooks Magazine’s STARS Issue, Busby embodies a career defined not only by versatility, but by an enduring emotional connection with audiences across the globe. From her early breakout as Ashley Stanton in the globally celebrated Heartland, a series syndicated in over 80 countries and beloved on Netflix, to her latest chapter as Nora Anderson in When Hope Calls, Busby has consistently gravitated toward stories that resonate deeply. Her work is not just seen; it is felt. Joining When Hope Calls in its second season as a series regular, Busby stepped into a world already rich with loyal fans. Yet her portrayal of Nora quickly became a defining element of the show’s renewed success, contributing to its highly anticipated third season on Great American Family. The series itself has earned critical recognition, including a Television Series of the Year nomination at the Dove Awards alongside titles like The Chosen, and nominations at the MovieGuide Awards for Best Family Television/Streaming and the Faith & Freedom Award. “Thankfully, the showrunner Alfonso Moreno did most of the heavy lifting in creating Nora,” Busby shares. “Once I got the part, it became about bringing his vision to life and making it my own. Brookfield is filled with grounded, vibrant characters, and Nora helps bind it all together—almost like a fairy godmother, protecting, serving, and loving.” It is precisely this emotional intelligence that has defined Busby’s trajectory. With more than twenty leading roles to her name, she has moved fluidly across genres—romance, drama, and comedy—never losing sight of authenticity. Her breakout film Unleashing Mr. Darcy drew over three million viewers upon premiere, setting social media records and solidifying her as a leading force in feel-good cinema. Projects like Royal Hearts, filmed in Romania alongside James Brolin, further expanded her international appeal. Busby’s filmography also reflects a remarkable ability to share the screen with industry icons. From The Big Year with Steve Martin, to Honey Girls alongside Ashanti, and Picture This featuring Ashley Tisdale, her career is marked by collaborations that span generations and genres. On television, she has appeared in acclaimed series such as Supernatural and The Vampire Diaries, reinforcing her adaptability and wide-reaching appeal. Yet beyond the credits, it is Busby’s philosophy toward her craft that truly distinguishes her. “No matter the genre, my goal is to play the truth of my character’s circumstances,” she explains. “It’s about being present—not creating a caricature, but honoring real human experience.” This commitment to truth is perhaps most evident in her reflections on When Hope Calls and its cultural relevance today. “It’s a family-friendly period piece that reminds us of relying on community to overcome challenges. It creates a longing for a simpler time, while still feeling deeply relatable.” As audiences increasingly seek stories rooted in connection and meaning, Busby’s work arrives at exactly the right moment. “Brookfield is about community and camaraderie,” she says. “It invites families to reconnect—and that’s something truly valuable today.” Looking back on her journey—from early roles to becoming a staple in international television—Busby views each experience as a building block. Her time on Heartland, in particular, shaped her evolution as an artist. “Every role has helped me grow. As I evolve as a person, that naturally adds layers to the characters I portray. I’ve never felt more ready for roles like Nora.” For Busby, the future remains guided by the same passion that first defined her career: storytelling that uplifts. “I’m inspired to tell human stories that audiences can fall in love with—stories that make their day lighter and brighter. What we create together on set is challenging, fun, and always worth it.” In a world constantly chasing what’s next, Cindy Busby reminds us of the power of what endures: sincerity, connection, and the quiet magic of a story well told. Check out the exclusive interview with the actress: As you joined the cast of "When Hope Calls" as Nora Anderson, you stepped into a world already beloved by audiences. How did you shape your character’s identity while still bringing something new to the story? Thankfully the showrunner of “When Hope Calls,” Alfonso Moreno, did most of the heavy lifting in developing and creating a well-rounded character like Nora Anderson. Once I got the part it was really about bringing his vision to life and making it my own. Brookfield is filled with embodied, fun, smart, and grounded characters and Nora’s presence helps bind it all together. Like a fairy godmother looking to protect, serve and love. The success of the second season and its renewal for a third reflect a strong emotional connection with viewers. In your opinion, what makes When Hope Calls so resonant today? “"When Hope Calls"” is a family-friendly period piece reminding us of a time when we’d rely on our community to overcome obstacles. It’s a feel good show with charismatic characters and compelling stories. It’s relatable while also creating a longing for a simpler time. Your career includes standout roles like Ashley Stanton in "Heartland," which reached a global audience. How has that experience influenced your approach to more layered and mature characters like Nora? I’m a big believer that every professional experience I’ve had is a building block for the next. Roles like Ashley in "Heartland" gave me the opportunity to learn, grow, and gain knowledge and most of all gave me a platform to be seen as an actor. Also, as I, Cindy Busby, keep maturing and expanding as a human, that inevitably layers and impacts the roles that I book and get to portray. I’ve never felt more ready to play a role like Nora thanks to the challenging and enlightening experiences throughout my life. Throughout your career, you have moved seamlessly between romance, drama, and comedy. Is there a core element you aim to bring to every character, regardless of genre? No matter the genre, my main goal is to always play the truth of my character’s circumstance and point of view. It’s important for an actor to be present and not play a caricature of what you would expect “this person within this genre” to be. As in life, so it is in storytelling. At a time when entertainment often carries deeper messages about values and human connection, how do you see the impact of series like "When Hope Calls" within this landscape? I hope that “When Hope Calls” continues to have an impact on audiences for years to come. The town of Brookfield is one of connection, community and camaraderie, and that is something we as a society are seeking more and more these days. Our show invites families to come together and reconnect and that is very valuable and impactful. Looking at your journey, from projects like "Unleashing Mr. Darcy" to major television productions, what continues to challenge and inspire you creatively today? I’m continuously inspired to tell human stories that audiences can fall in love with and make their day lighter and brighter through the work that I do. Getting to be a part of the ensemble on-set dance shared between cast and crew is awe inspiring. What we create together is challenging, fun, and always worth it. Buy the edition of the printed magazine by clicking below. Sent Globally:
- Vieira’s ascent has been rapid but methodical. At 16, his documentary Parkland: Stories from the Survivors garnered national festival attention, followed by his horror short Silhouette, which screened
At Just 23, the Brazilian-American Director Prepares for a Multi-Territory Launch of His Star-Studded Debut Feature This May Photo Disclosure Press Los Angeles, Calif. – Lucca Vieira, a 23-year-old Brazilian-American filmmaker who has been crafting stories since age eight, is set to release his debut feature film, The Midway Point, across all English-speaking countries on May 19th — distributed by Level 33 Entertainment. Written when he was 17 and directed at 20, the coming-of-age drama marks the arrival of a bold new voice in independent cinema - one that bridges the gap between raw personal experience and Hollywood-caliber production. The Midway Point follows a young neurodivergent teenager navigating a troubled romance with a likeminded classmate. The narrative is deeply personal for Vieira, who drew from his own experiences on the autistic spectrum to create a psychologically complex portrait of alienation and the quest for connection. Despite his youth, Vieira secured an elite cast for the project, including Golden Globe nominee Thora Birch (American Beauty), Julie Benz (Dexter), Academy Award Winner Wes Studi (The Last of the Mohicans), Catharine Daddario (IF), and Sean Ryan Fox (The Righteous Gemstones). Sean Ryan Fox and Catharine Daddario in The Midway Point. Vieira’s ascent has been rapid but methodical. At 16, his documentary Parkland: Stories from the Survivors garnered national festival attention, followed by his horror short Silhouette, which screened at over eight festivals across North America. His work is characterized by its focus on isolated characters and psychological depth, drawing inspiration from masters like Stanley Kubrick and David Cronenberg. "I want to tell stories about characters who feel alienated from the world around them," says Vieira, who is already being hailed as a director to watch for Generation Z. Beyond the May 19th launch of The Midway Point, Vieira is currently developing his second feature project, the body horror, Shift. Described as a potential "new cult classic," the proof-of-concept short for Shift recently completed a successful festival run, including screenings at the Beverly Hills Film Festival and Dallas International Film Festival in April 2026. As he transitions from a self-taught teen creator to a professional force, Vieira’s unique perspective on truth and neurodiversity continues to set him apart in a crowded contemporary landscape. The Midway Point will be available for streaming in the U.S. and all English-speaking territories starting May 19th. For more information follow Lucca Vieira on Instagram.
- The Enduring Power of Rihanna for J’adore Dior
The appointment of Rihanna as the new face of the iconic J’adore Dior signals a powerful shift for Dior. More than just a campaign, it represents a cultural evolution—where luxury embraces individuality, inclusivity, and modern femininity. Photo Disclosure Dior Beauty Following in the footsteps of legendary ambassadors, Rihanna brings a new dimension to J’adore. The campaign maintains the fragrance’s signature golden aesthetic, but reinterprets it through a contemporary, daring lens. It is richer in attitude, sharper in identity, and undeniably aligned with today’s empowered woman. A global icon who seamlessly moves between music, fashion, and business, Rihanna does not simply embody the fragrance—she transforms it. Her presence elevates the narrative, redefining J’adore as a symbol of confidence, freedom, and self-expression. Photo Disclosure Dior Beauty In her statements about the campaign, Rihanna emphasized the importance of representation and evolution within luxury spaces. For her, this moment goes beyond beauty—it’s about visibility and rewriting the rules. Interview — Rihanna on J’adore Dior How did it feel to be chosen as the face of J’adore? Rihanna: It was an honor. J’adore is such an iconic fragrance, and being part of that legacy means a lot. It’s about representing strong, confident women. Photo Disclosure Dior Beauty What does this campaign mean to you personally? Rihanna: It represents evolution. It’s about breaking boundaries and showing that luxury can—and should—be inclusive. How do you connect with the essence of J’adore? Rihanna: J’adore celebrates femininity and power at the same time. I relate to that duality—being soft and strong without having to choose. Photo Disclosure Dior Beauty How do you see this new chapter for Dior? Rihanna: I see it as an important step forward. Fashion and beauty are evolving, and brands need to reflect that in an authentic way. What do you hope people feel when they see the campaign? Rihanna: Confidence. I want people to see themselves in it and feel like they belong in that space. Photo Disclosure Dior Beauty Do you believe campaigns like this impact the beauty industry? Rihanna: Absolutely. Representation changes how people see themselves and how they engage with beauty. That’s powerful. Photo Disclosure Dior Beauty
- Dr. Mariana Ribeiro: Biosubcision and the New Logic of Global Aesthetics
'BEAUTY' COVER EDITION - APRIL 2026 ISSUE Photographer: Hay Torres - @haytorres / Make: Hellen Souza - @hellenbeautyartist There is a quiet moment when an industry stops evolving and begins to reorganize itself. Aesthetics is moving through exactly that point—not because of trends, but due to the exhaustion of its current model. It is within this shift that the name Mariana Ribeiro gains relevance. Not by repeating what already works, but by constructing a logic of her own—a way of thinking about the body that abandons fragmentation. Volume, texture, and support are no longer treated as isolated parts; they begin to respond as a system. Biosubcision emerges from this turning point. More than a procedure, it proposes a structural perspective. It works on reorganizing tissue layers, redistributing tension, and reshaping how the clinical eye interprets the whole. The result is no longer the sum of interventions, but the consequence of an integrated logic. When perception changes, the outcome is no longer adjustment—it becomes coherence. During the Aesthetic & Anti-Aging Medicine World Congress in Monaco, this approach was recognized among the most relevant in the world—a clear sign of a shift in direction. Brazil moves from simply following to influencing the course of global aesthetics. Still, the central point is not the recognition. It lies in the decision to transform practice into method. By structuring education, training physicians, and organizing a replicable model, Mariana shifts her work into a rare territory: authorship with scale, without dilution. A field in which medicine ceases to be mere execution and begins to operate as architecture. It is at this point that her trajectory is redefined. What is at stake is not only aesthetic outcome. It is applied perception. There is a precise line between altering appearance and reorganizing identity. When that line is crossed with method, the impact no longer remains confined to the mirror. It reveals itself in the way a woman carries her presence, occupies spaces, and leads her decisions. The body ceases to be surface. It becomes language. After years operating in excess, the direction of aesthetics is shifting. More technical. More restrained. And precisely because of that, more profound. Less intervention as a gesture. More intention as a criterion. It is not about introducing a technique. It is about establishing a new standard of perception. And when the standard changes, it’s not only the result that evolves. It is the way aesthetics itself comes to be understood. And from that point on, nothing remains the same. Next, the thinking behind this construction. Her journey begins in an intimate place, shaped by memory, loss, and purpose. At what moment did medicine stop being an inherited dream and become, in fact, your own choice? I believe this dream was never merely inherited from my story. It was, in fact, placed by God. Even before I understood what medicine was, there was already a sense of direction. My grandfather was the one who prophesied that I would become a doctor, and from my earliest childhood, this calling emerged within me very clearly. I never considered any other path. I never shared this dream with any alternative. There was never any doubt. But over time, I came to understand that it wasn’t just about following a destiny—it was about responding to a purpose. Medicine stopped being something I simply carried since childhood and truly became my own choice when I recognized that this gift was not about me. It was about what God intended to do through me. That was the moment it ceased to be inheritance and became surrender. Throughout your practice, you have realized that aesthetics impacts not only appearance, but also how a woman positions herself in the world. To what extent is transforming the body, in fact, reconstructing identity? If aesthetics were not part of a woman’s identity, it would not have such a strong impact on self-esteem. And in practice, this becomes very clear. Because self-esteem is not something superficial—it determines how a woman sees herself and, from that, how she positions herself in the world. Fragile self-esteem limits. It diminishes presence, voice, and choices. Strengthened self-esteem, on the other hand, expands, repositions, and authorizes a woman to live more fully. And self-esteem and identity are directly connected. So when I treat the body, I know I am not dealing only with form or aesthetics. I am touching something much deeper: the way this woman recognizes herself. Transforming the body, in this context, is not about creating a new identity. It is about removing what distorts it and allowing her to reconnect with who she has always been. That is why the impact is so significant. Because it does not end in the mirror—it manifests in the way she lives. You developed your own approach, recognized internationally. What does it contain that goes beyond technique—what the common eye does not perceive, but ultimately defines the result? What sets my approach apart is not just the technique itself, but the way it was conceived. Most gluteal treatments still operate in isolation. They either focus on volume, address cellulite in a localized way, or attempt to improve skin laxity separately. But the body does not function in parts. Biosubcision arises precisely from breaking this logic. It is an integrated treatment that does not ignore any concern. Through global subcision, I am not simply treating isolated points—I am altering the anatomy. This global release of fibrotic septa reshapes the entire tissue structure. And that changes everything. Because, contrary to what many believe, the result does not depend solely on the product used. In fact, it depends far more on the technique. Even when using absorbable products, the structural change promoted by subcision ensures that the gluteal area will never return to what it was before. That is why it is a fully operator-dependent procedure. It is not about the product. It is about knowledge. It is about science. It is about method. And above all, it is about a trained eye capable of identifying every concern and addressing them together. It is this integration between vision and execution that ultimately defines the result. Your trajectory begins to move beyond clinical practice, with the training of physicians and the licensing of your technique. At what point did you realize you were building something bigger than medicine itself? Gluteal harmonization has always been a highly marginalized field, with limited scientific grounding and many inconsistent results. This created a clear frustration: patients investing significant amounts for results that were often subtle and short-lived. Biosubcision emerges precisely from this dissatisfaction—not as just another technique, but as a response to elevate the standard. The turning point came when I understood that this could not remain limited to my own hands. From that moment on, training physicians and licensing the method became essential—not only to teach the procedure, but to introduce a new way of seeing and treating the patient. And when this vision gains scientific validation, everything changes. Being recognized as one of the best non-surgical body procedures in the world at the Aesthetic & Anti-Aging Medicine World Congress is not just a personal achievement. It represents the repositioning of gluteal harmonization at the center of aesthetic medicine. At that point, it stopped being about me. It became about transforming an entire market—and leaving a legacy. In a context where aesthetics is still often reduced to superficiality, your work moves in the opposite direction. What do you believe people still haven’t understood about the true impact of beauty? That beauty has never been about appearance. Beauty is about alignment. When a woman is misaligned with who she is, it shows. And when she realigns, that shows as well. The problem is that people still confuse aesthetics with excess, with artificiality, with empty vanity. But true aesthetics—the kind I believe in and practice—is quiet. It doesn’t shout. It doesn’t draw attention because of change. It draws attention because of harmony. And the greatest impact is not in what others see. It lies in what a woman begins to feel about herself. If you could amplify your voice beyond medicine and reach the world without filters, what message still needs to be said out loud? That purpose is not only earthly. It is eternal. Yes, God calls us to live out a purpose here on Earth—to build, to serve, to impact lives. But none of that can take the place of what is primary: salvation. Because you can achieve everything, grow, prosper, be recognized, and still remain distant from what truly matters. I came to understand that the greatest purpose is not what I do here. It is where I am going. And living aligned with God is not only about fulfilling a professional calling. It is about living a life that points toward eternity. If I could say something to the world, it would be this: Do not trade the eternal for the temporary. Build, achieve, move forward—but do not lose your soul along the way. Because in the end, it will not be about what you accomplished here, but about having lived in alignment with the One who called you. And it is in that place that everything gains meaning. (This text reflects solely the interviewee’s opinion, and the publication serves only as a channel of communication without taking a position or religious stance.) Buy now your magazine printed edition, shipped globally. Clicking below:
- Jesus Luz and the New Masculine
‘MAN’ COVER EDITION - GLOBAL ISSUE Photo: @andersonmmacedo_ | @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Stylings: @diegobbueno & @eduardomurari / Studio: @openestudio / RP: @cmassessoriaoficial @iamclaudiamagalhaes At the intersection of music, fashion, and stage presence, Jesus Luz builds a trajectory that goes beyond the traditional idea of performance. He doesn’t just play—he shapes atmospheres, creates connections, and transforms each set into an experience. As the cover star of the MAN edition of Hooks Magazine, he represents a contemporary masculinity that blends strength, sensitivity, and purpose. With a solid international career, his name circulates through some of the world’s most exclusive spaces, from iconic clubs in New York City to events in fashion capitals like Milan, London, and Paris. His presence carries intensity and authenticity—elements that have made him a reference both in electronic music and in the fashion world. From the beginning, Jesus Luz understood that the stage could be more than visibility. For him, it’s about connection. He explains that he has always sought to be a channel for positive energy, setting ego aside to deliver something genuine to the audience. This choice has shaped his relationship with people and helped build a lasting career grounded in authentic presence. His path between fashion and music unfolded naturally. Before establishing himself as a DJ, he was already immersed in the fashion world as a model. That experience created an organic fusion between sound and image, which today translates into performances at events for major maisons such as Dolce & Gabbana and Valentino. For him, fashion and music move together—they complement and amplify each other’s impact. Performing across different parts of the world, Jesus developed an essential skill for a global artist: understanding that every audience is unique. His sets are shaped according to context, incorporating local references and creating a sense of belonging. This sensitive reading turns each performance into something exclusive and strengthens his connection with the crowd. Beyond the stage, there is a sense of commitment that guides his choices. Jesus Luz is involved in social causes and uses his visibility as a tool for transformation. His participation in initiatives with Ampara Animal reinforces his belief that art plays a fundamental role in society. For him, helping others is also a form of personal balance—a path that keeps him grounded amid the demands of his career. Today, what drives him goes beyond professional achievement. There is a responsibility toward the people around him, his family, and everyone who has been part of his journey. He finds motivation in seeing the positive impact of his work and in contributing to collective growth. At Hooks Magazine, the MAN edition proposes a reflection on the new masculine—one that understands its influence, values real connections, and finds strength in purpose. Jesus Luz embodies this vision naturally, showing that presence goes beyond image and that success gains even more meaning when it is shared. Check out the exclusive interview with Jesus Luz: 1. You’ve built a solid international career as a DJ, performing at some of the most exclusive clubs and events in the world. At what moment did you realize your presence went beyond music and became a true spectacle? “First of all, thank you very much for the first question—and for such a great compliment. I think that from the very beginning, I had this insight of being on stage and acting as a channel of joy for people—a channel for music, happiness, energy, and light. I always tried my best to eliminate my ego, to let go of vanity—you know, that moment of being on stage, which I think every artist goes through, or almost every artist—and simply become a channel. And that strengthened me a lot. I believe people could feel that, and it brought me closer to them. That sense of genuine connection has always brought me closer to the audience—this sense of giving myself fully. And over time, I kept refining that. I think this was also a decisive factor in allowing me to work in this field for so many years, up to today. Everywhere I go, I feel privileged—and truly grateful—that I’m always invited back to the places where I perform. So once again, thank you for the compliment—and that’s it.” 2. Your career connects music, fashion, and entertainment in a very organic way, especially through performances at major maison events. How do you see the intersection between the fashion world and electronic music today? “I’ve mentioned this a few times in other interviews—music and fashion go hand in hand. So starting out as a model and then moving into the electronic scene, into the world of DJs, was something very natural for me. It just flowed, you know? It turned out to be a great combination. I’ve honestly lost count of how many times I’ve both performed and walked the runway at the same event. A lot of people already hire me in this format because it really works. And it’s truly been a privilege to have that in my blood as well. I’ve seen the DJ as a figure—almost like an idol—since I was young. As soon as I was exposed to that world, through friends who were DJs, I would always hang out with them, learn a bit, play around with it. All of that was already kind of ingrained in me. My family, even though my parents aren’t artists professionally, always had a strong artistic side. My mother still dances all kinds of styles to this day, and my father used to play several instruments and sing too. So I think it was something that naturally grew within me.” 3. Performing for such diverse audiences—from global festivals to more intimate and exclusive settings—how do you adapt your energy and your set to create unique experiences in each context? “Yes, absolutely. I also tour across Europe and the United States. Not long ago, I was in Mozambique, and in Luanda, in Angola. So it really changes a lot from one place to another. Even within Brazil, it varies greatly. I try to bring a bit of the local roots into my sets—play around with something, include a track that’s very specific to that region. Sometimes I’ll remix it, create something playful. That makes a big difference because it creates a sense of belonging. People feel recognized, almost honored, and it builds a very strong connection with the artist. Of course, I’m not the only one who does this—I learned a lot by observing others—but it’s a very powerful way to connect. So basically, every place gets a unique set from me. Some will vary more, others less, depending on the context.” 4. You also use your visibility to support social causes, such as your involvement in events with Ampara Animal. What is the role of art and public influence in creating real social impact? “I believe the role of art is essential—it’s intrinsic. Since the very beginning of art, it has carried this purpose. Social impact has always been part of it. Even if people sometimes try to separate those things, or measure influence in different ways, transformation is at the core of art. One of its main purposes is social transformation. For me, speaking from a more spiritual perspective, it’s a great opportunity I’ve been given as a human being—that my work allows me to engage with NGOs, to take part in social initiatives. And honestly, I often say this half-jokingly to my friends and family: it’s my salvation. It’s what keeps me balanced. Whenever I find myself too consumed by my career, too self-centered or overly focused on my own path, what pulls me out of that—what keeps me from slipping into something like depression, or from becoming overwhelmed by fame or even by the blessings in my life, which happens to a lot of people—is charity. It’s this deep social exchange, this act of transforming lives, which ends up transforming my own life in return. I learned this early on from someone very special: whenever I felt close to falling into a low place, or becoming too self-absorbed or obsessed with my career, I should focus on helping others. And that has always lifted me out of any difficult moment. Always.” 5. After so many international experiences and high-level collaborations, what still drives you creatively today, and what are the next steps you want to explore in your career? “I think what drives me today is my family. You know? I have this—I wouldn’t call it a burden, because people often frame it that way—but a responsibility to take care of them. There are many people, both in my family and among my collaborators, who depend on me being at my best. My success today contributes to the lives of many people, within and beyond my family. So what motivates me most now is honoring those lives—honoring my own life as well—and achieving my dreams, my goals, my ambitions. There’s a deep personal satisfaction in that. Seeing the smiles on people’s faces when they’re happy with my work—the client who hugs me in gratitude, the fan who comes up to me, the admirer—that’s an incredible feeling. And watching people grow, produce, and evolve alongside me—that’s my fuel, my drive. It’s what gives me personal fulfillment. And going back to something I mentioned earlier, having the opportunity to contribute socially, even in small ways—it doesn’t have to be huge actions, I’m talking about simple, everyday gestures—that also becomes a source of motivation, a real ambition. Sometimes, small actions turn into big ambitions in my career. It’s those little things.”
- Presenter and influencer Luiza Malavazzi signs partnership with Maxfem
She spoke about the convenience of the revolutionary Imunofem Gummy. Photo Disclosure Press Increasingly, artists and influencers have been investing in more practical ways of taking care of intimate health. Presenter and influencer Luiza Malavazzi has just announced a partnership with Maxfem. Through Instagram, the influencer spoke about Imunofem Gummy, the first probiotic for female intimate health in gummy form in Brazil. The product has introduced a new category to the market by offering a chewable, flavorful alternative designed specifically for women’s intimate and intestinal health. Photo Disclosure Press “I used to think I was managing everything… until I realized that self-care starts from the inside out. This is the FIRST PROBIOTIC GUMMY for intimate health in Brazil that came to help us take better care of intimate health. It helps balance intimate health, supports the flora, and also contributes to overall well-being ✨ Practical, tasty, and still helps maintain the body’s balance! If you want to try it too, I have my discount code 🏷️LUIZA15. Do you already take care of this?”, she wrote in the video. Unlike traditional capsules, Imunofem Gummy proposes a lighter and easier experience to incorporate into daily life — a key factor for probiotic effectiveness. The formula combines 40 billion colony-forming units (CFUs) of a proprietary blend of probiotics, as well as cranberry and digestive enzymes, ingredients associated with urinary tract care, intestinal balance, and support for the intimate microbiota. Photo Disclosure Press Luiza Malavazzi, 26, is a presenter, influencer, content creator, model, and holds a degree in Nutrition. With a light, authentic, and strategic communication style, she shares her daily routine, beauty tips, lifestyle, self-care content, and relatable humor, building a strong connection with her audience. With more than 70 million views, she transforms content into natural recommendations that generate value for brands. Photo Disclosure Press Her work has already been recognized by the press, consolidating her credibility and relevance in the digital market. Photo Disclosure Press
- JAQUELINE WALKER: THE POWER OF AUTHENTICITY IN HOOKS MAGAZINE SPAIN EDITION
‘SPAIN’ EDITION COVER - APRIL 2026 ISSUE Photos: Gabriel Herrera / Fashion Stylist: Katalina Csonka / Makeup: Diego Luna In the new Spain edition of Hooks Magazine, the cover takes on a meaning that goes beyond aesthetics. The choice of Jaqueline Walker is not just about image, but about presence, identity, and a narrative built without compromise. In a market where visual construction often overshadows essence, Jaqueline emerges as a powerful counterpoint. She doesn’t perform authenticity — she reveals it. Having been immersed in the fashion world from an early age, her trajectory was shaped by intense exposure to standards, criticism, and expectations. It was within this environment that she developed something rare: self-awareness. “Authenticity isn’t learned — it’s revealed,” she says. This realization, however, didn’t come immediately. Only after the age of 25 did she find the confidence needed to recognize her own power, without fear of external judgment. This maturity didn’t come by chance. Growing up within the industry demanded composure, resilience, and an uncommon level of emotional strength. Early exposure taught Jaqueline Walker how to navigate criticism even before she was fully formed as an individual. Today, she recognizes that these experiences shaped not only her career, but her identity. There is a presence about her that isn’t rehearsed — it is sustained. In a market where building characters is part of the process, Jaqueline balances role and truth with precision. For her, performing doesn’t mean losing her essence. “We can take on characters, but that doesn’t erase who we are,” she explains. This duality between performance and authenticity is precisely what makes her magnetic in front of the camera. Her perspective on fashion also breaks away from the superficial. For Jaqueline Walker, getting dressed is an act of communication. Every choice carries a reading, a position, and an implicit message. It’s not just about aesthetics, but about narrative. An image is never neutral — it speaks, provokes, and shapes perception. Her aesthetic, often described as something that doesn’t ask for permission, has been both an obstacle and a bridge. Challenges emerged, doors closed, but many others opened precisely because of her refusal to conform. In a market that often rewards the predictable, Jaqueline leans into risk. This restlessness is also reflected in how she approaches image-making. She gravitates toward visual narratives that don’t offer ready-made answers, but instead invite interpretation. “I’m drawn to doubt, to the enigma. Not allowing myself to be fully read is essential,” she says. Within her aesthetic construction, there is a clear intention to provoke the gaze and create images that don’t exhaust themselves at first glance. On the cover of the Spain edition of Hooks Magazine, Jaqueline Walker doesn’t just pose — she takes a stand. She represents a new generation of models who understand fashion as language and identity as power. In a global landscape increasingly saturated with images, her presence reaffirms something both simple and revolutionary: being authentic is still the ultimate act of style. Check out the full interview: 1. You’ve said that “authenticity isn’t learned — it’s revealed.” At what point in your journey did you realize this most clearly? When you truly find yourself and no longer fear criticism, that’s when you gain confidence in who you are — and that took a long time. It was only after the age of 25 that I reached that sense of security, recognizing who I am and embracing my own potential. 2. Starting early in the fashion world shaped who you are today. What did that early experience teach you about identity and presence? It taught Jaqueline Walker to carry herself with strong composure, and brought early maturity through navigating the fashion world from a very young age. It also prepared her to deal with criticism — something she might not have known how to face without the experiences the industry gave her. 3. You’ve said you never learned how to pretend. In a market where image is often constructed, how do you maintain your truth? We all take on certain roles or characters, but maintaining your authenticity doesn’t mean you can’t step into a role when needed. 4. For you, fashion goes beyond aesthetics and becomes a form of positioning. How do you translate this vision into your professional choices? For Jaqueline Walker, fashion communicates. It’s important to understand that it’s not just about an image — aesthetics carry a contextual reading and convey meaning beyond what is immediately seen. 5. Your aesthetic is often described as something that “doesn’t ask for permission.” Has that opened more doors or created challenges in the industry? It has brought many challenges, but it has also opened countless opportunities precisely because of that boldness. 6. You value images that provoke and question. What kind of visual narrative represents you the most today? For Jaqueline Walker, it’s about embracing ambiguity. She is drawn to images where doubt gives rise to countless interpretations. Not allowing herself to be fully read by others is, for her, essential.
- Artemisi on the global stage: when fashion dresses the future of pop
At the exact intersection of fashion, technology, and pop culture, Artemisi reaffirms its place as one of the most relevant voices of the new generation of high fashion. This time, the moment didn’t happen on a runway, but within one of the most strategic arenas of the contemporary industry: the release of a single by one of the most closely watched groups in global pop, Katseye. Lara Raj — Photo: Reproduction/Instagram The choice of an Artemisi look by one of the group’s members is more than just styling — it’s a symbolic gesture that places the brand within an international aesthetic narrative that values innovation, identity, and, above all, a forward-looking vision. For the occasion, the artist appears in a green top produced through 3D printing, featuring organic, sculptural forms, paired with boots adorned with pendants in the same palette. The result is not only visually striking, but conceptually precise. Artemisi doesn’t simply dress bodies — it builds visual extensions of an idea. And in this case, the idea is clear: the future already has a signature. The brand’s presence at a music release moment amplifies something that has been quietly taking shape in recent years. Fashion is no longer just aesthetic support — it has become an active force in the construction of cultural narratives. By dressing an artist at such a defining moment, Artemisi positions itself directly within the visual memory of a new era of pop. More than a one-off appearance, this moment reinforces the brand’s growing relevance on the international stage. In an industry where image is language and timing is strategy, occupying the wardrobe of a global phenomenon means engaging directly with new audiences, new markets, and, most importantly, new aesthetic codes. Lara Raj — Photo: Reproduction/Instagram Behind this rise is the vision of Mayari Jubini, who has been shaping a trajectory where technology and craftsmanship don’t compete, but coexist. Artemisi operates within a hybrid territory, where 3D printing, unconventional materials, and manual techniques converge to create pieces that challenge traditional fashion categories. What is at stake here is not just international visibility — it’s a redefinition of what we understand as luxury. A kind of luxury that is no longer rooted solely in heritage, but in the ability to imagine the new. By stepping onto the stage of a global launch, Artemisi does more than dress an artist — it projects a message: it is no longer a spectator of international fashion. It is an author.
- Coco Bambu celebrates 10 years in Curitiba with the most sought-after buffet in Brazil
Curitiba enters a festive culinary mood with an important milestone. Coco Bambu celebrates a decade of success in the capital of Paraná with a special initiative that promises to energize the local dining scene and attract lovers of great food. Photos Disclosure Press Recognized nationwide for its generous menu and excellence in seafood, the restaurant is launching an exclusive lunch buffet with more than 40 options, designed to celebrate its journey in the city. The highlight is the all-you-can-eat shrimp, a true signature of the house, now available as part of a complete experience at a promotional price. During April 2026, customers will be able to enjoy the buffet for R$69.90 per person, from Monday to Friday at lunch, at the Crystal and Park Barigui locations. On weekends and holidays, the full buffet will cost R$99.90 per person, maintaining the variety and quality that have established the restaurant as a national reference. The special program also includes the traditional Saturday feijoada, a Brazilian classic elevated with the brand’s signature sophistication. For families, there are also special prices for children, with adjusted rates on both weekdays and weekends, reinforcing the venue’s welcoming and inclusive positioning. More than just a promotion, the initiative celebrates a story built on consistency, innovation, and a strong connection with the people of Curitiba. Over these 10 years, Coco Bambu has established itself as one of the most sought-after dining destinations in Brazil, combining a sophisticated atmosphere, high-standard service, and a memorable culinary experience. Now, as it toasts to a decade of success, the brand invites the public to experience this moment with flavor, variety, and a special touch of celebration—proving that, when it comes to gastronomy, tradition and innovation can go hand in hand.
- Caroline Mendes: the building of a global brand beyond fashion
‘DUBAI’ EDITION COVER - APRIL 2026 ISSUE Photographer: Ph Euzebio - @pheuzebio / Makeup: Cauê Marques - @cauefmarques Dubai is a city where the future is shaped in real time. It is within this dynamic setting that Caroline Mendes is living one of the most important moments of her journey. The cover star of Hooks Magazine’s Dubai edition, she represents far more than beauty and presence. Her story is about strategy, reinvention, and long-term vision. Unlike most models, Caroline began her international career at 26. Before that, she earned a degree in Advertising and Marketing, with plans to pursue that path. Fashion came later, but when the opportunity arose, she committed to it seriously. Her first destination was India, where she lived for a year and faced intense challenges that demanded quick adaptation and maturity. Her international experience expanded across countries such as South Korea, Singapore, Thailand, China, and Egypt. Each culture brought lessons that went beyond the profession. These were experiences that shaped the way she sees the world, people, and the market itself. Today, it is in Dubai that Caroline finds greater stability and professional recognition, in an environment where her profile has gained strength and opened new opportunities. Over the years, something began to shift in her perception of her career. Caroline realized that her journey as a model could evolve into something bigger. More than representing brands, she wanted to build her own. That was the turning point. Digital platforms became a strategic ally in this process. For her, social media is not just a showcase, but a space for building. It is where she tests ideas, shares experiences, and strengthens her positioning. Her goal is clear. To build a presence that goes beyond fashion and expands into communication, business, and authorial projects. Her international experience played a fundamental role in this repositioning. Exposure to different cultures highlighted the importance of image, language, and behavior in building connections. It also reinforced personal values such as freedom of expression and the importance of identity. Today, Caroline translates this background into a more conscious digital presence that combines aesthetics with content and purpose. This new phase also requires a more strategic view of herself. For years, she was the face of campaigns. Now, she takes on the role of the creative mind behind her own brand. She brings together her practical experience in fashion and her academic background to build a multiplatform career that includes social media, future television projects, books, and speaking engagements. On social media, Caroline shares much more than the glamorous side of the profession. She reveals behind-the-scenes moments, challenges, cultural shifts, and personal growth. Her content aims to inspire, but also to inform and prepare. She wants to show that it is possible to build an international career with discipline, planning, and vision. It was precisely the lack of guidance at the beginning of her journey that motivated her to create a new project aimed at aspiring models. After realizing that many people do not know where to start, she decided to turn her experience into a method. The proposal goes beyond teaching the first steps. The focus is on presenting the career as a business, with structure, strategy, and a long-term vision. Being on this cover represents more than an aesthetic achievement. For Caroline, it is a symbol of maturity and transition. A reflection of years of dedication, challenges, and constant evolution. It also marks a phase in which she feels more confident about who she is and the path she is building. Today, she no longer thinks only about work as a model. She thinks about positioning, personal branding, and the future. This cover is not just an achievement. It marks the beginning of a new chapter that is more strategic, more intentional, and globally oriented. Check out the exclusive interview with Caroline: Carol, you have built a solid career as an international model. At what point did you realize it was time to reinvent yourself and explore digital platforms and new paths in communication and business? I realized it was time to reinvent myself when I understood that my journey as an international model could evolve into a much broader platform for communication and business. Even while traveling the world, I always had the goal of building a strong personal brand in Brazil, not only as a model, but as a communicator and entrepreneur. Digital platforms became a strategic ally in this process. They are the channel where I can test ideas, connect with my audience, validate narratives, and strengthen my positioning. Today, I use social media to amplify everything I have lived and learned, but my vision goes beyond that. I am building a career that can also expand into TV programs, books, speaking engagements, and my own projects. Digital is the entry point, not the limit. You had an intense experience abroad. How does this international journey influence the way you position yourself today as a communicator, entrepreneur, and digital presence? My experiences in Asian and Arab countries deeply transformed the way I see people, culture, and the market. Living among such different realities showed me how essential image, language, and behavior are in creating connection, whether in person or in the digital space. Witnessing the evolution of women’s fashion in more conservative contexts reinforced in me the value of freedom of expression, something that strongly shapes my positioning as a woman, communicator, and entrepreneur. Today, I use this international background to build a more consistent and responsible digital presence, one that is not only about aesthetics, but also about story, identity, and vision for the future. For me, the internet is a space where I translate this global experience into content, relationships, and business opportunities. You are going through an important repositioning. What has the process of transforming your image as a model into a personal brand as a communicator, entrepreneur, and digital reference been like? It has been a very strategic process, and at the same time, one of deep self-awareness. As a model, for years I represented the message of other brands. Now, my focus is on building my own brand, with voice, opinion, and original projects. I bring all the discipline, posture, and understanding of image that I developed on the runways, but now it serves my positioning as a communicator and entrepreneur. Digital platforms are an important showcase in this new phase. It is where I share behind-the-scenes moments, reflections, test formats, tell stories, and bring people closer to my vision. My degree in Advertising and Marketing has always been a part of who I am, and now it plays an even stronger role in this repositioning. I am combining my international experience in fashion, my technical background in communication, and a strategic digital presence to build a personal brand that is truly multiplatform, from social media to a future TV show, from business projects to books and speaking engagements. I am no longer just the image of a campaign. I am establishing myself as the creative mind, strategist, and communicator behind it all. Today, we see you much more active on social media. What do you want to communicate through your content on Instagram, TikTok, and YouTube? Today, social media is an extension of my work and my life. Through my content on Instagram, TikTok, and YouTube, I want to show not only the glamorous side of an international career, but also the reality: behind-the-scenes moments, travels, the cultures I experience, and the personal and professional growth that this lifestyle has brought me. I want to communicate inspiration, discipline, and the expansion of horizons. To show that it is possible to leave Brazil, carve out space in the world, build a career, create an image, and develop an international mindset. Additionally, I aim to increasingly share knowledge, experiences, and lessons that can help others who dream of working in fashion, traveling, or building an international career. Your course “How to Start a Modeling Career” was created with a clear purpose. What was the main challenge you identified among beginners that motivated you to develop this project? The main challenge I identified among beginners was the lack of accurate information and proper guidance. Many people want to start a modeling career but do not know where to begin, who to trust, how to build a portfolio, how to approach agencies, how travel, contracts, and finances work, or even how to behave professionally. At the beginning of my journey, I had to learn everything through experience: I made mistakes, succeeded, traveled alone, faced difficult situations, and gradually understood the market through trial and error. This gave me valuable experience, but it also showed me how much easier and less painful this path could have been if I had had the right guidance. From that insight, the idea for this project was born. We are not revealing the name yet, but it will approach a real market problem with an entrepreneurial perspective. My goal with this project is to provide clarity, methodology, and strategy. More than teaching “how to be a model,” I want to help people see the career as a business, with structure, professionalism, and a long-term vision. The course shows the reality of the profession, behind-the-scenes moments, challenges, and, most importantly, concrete steps to build a solid career, including at the international level. This is the way I have found to transform my experience into a tool for communication and development for a new generation of models. This magazine cover marks a new chapter in your journey. What does this moment represent for you, both professionally and personally? This cover represents a moment of transition and maturity in my journey. Professionally, it feels like a confirmation of many years of work, travel, challenges, learning, and persistence within an international career. It is not just a beautiful photo, but everything that lies behind it: discipline, sacrifices, adaptation to different cultures, and constant growth. Personally, it represents a phase in which I feel more confident about who I am, my choices, and the path I am building. Today, I no longer think only about modeling jobs, but about personal branding, business, positioning, and the future. So this cover symbolizes not only an achievement, but also the beginning of a new, more strategic and mature phase with a long-term vision. Buy your printed magazine of the edition by clicking below. Global Shipping:
- Artificial intelligence is already changing the game in companies and exposing unprepared leaders
Artificial intelligence has shifted from being a trend to becoming a game-changer in the way companies operate, make decisions, and scale productivity. For expert Claudio Teixeira, the current moment is not just another technological cycle, but a structural transformation comparable to the arrival of electricity in industries. Photos Disclosure “The most honest comparison is with electricity. When it arrived in factories, companies simply swapped steam power for electric power and it took them years to realize they could redesign everything from scratch. That is exactly what is happening now with AI,” he says. Although the internet is also an important reference, Claudio highlights a decisive factor: the speed of adoption. “Electricity took about 40 years to achieve mass adoption, the internet took 15. ChatGPT reached 100 million users in just two months. It’s a different scale, a different pace of transformation.” From promise to practice: where AI is already impacting results AI adoption is already visible in key areas of companies, with a direct impact on efficiency and productivity. “Customer service is being turned upside down. In software development, professionals using copilots are delivering 30 to 40 percent faster. Marketing, legal, and contract analysis are also already operating with AI support in their daily work.” According to him, any role based on reading, synthesizing, and producing content can already be enhanced with the tools available today. Faster decisions — and higher risks While AI accelerates processes, it also demands a new level of leadership maturity. “The biggest impact is in the speed of synthesis. A brief that used to take a week to be prepared by three analysts can now be ready before the meeting.” The risk lies in overconfidence. “The model is convincing even when it is wrong. A leader who does not develop critical thinking risks making wrong decisions with too much confidence.” The mistakes slowing adoption Despite the progress, many companies still stumble in implementation. “The most common mistake is buying a tool without knowing which problem you want to solve. Then it just becomes a showcase.” Another critical point is organizational culture. “If the team thinks they will be replaced, they adopt it in theory, but sabotage it in practice.” Data quality also comes into play. “AI built on bad data only accelerates the mess.” Risks leaders cannot ignore Among the main strategic risks, three stand out: AI hallucination, when the model invents information with high confidence Data leakage, especially from misuse of public tools Productivity illusion, when content volume is mistaken for real results “Generating more output does not mean generating more value. Companies that measure success only by volume will struggle to sustain the investment.” Who will lead and who will fall behind For Claudio, competitive advantage will not lie in the technology itself, but in how it is applied. “Everyone will have access to the same tools. What differentiates leaders from followers is clarity about the problem, a culture of responsible experimentation, and investment in people.” He also emphasizes that adaptation is not only for companies. “Professionals need to keep up with this movement. Those who do not update themselves risk becoming irrelevant in a short time.”
- Deconstruction: When fashion stops being a standard and becomes an encounter
Models: REAL WOMEN / Photography: @demmacedo @andersonmmacedo_ / Media: @anaterra.oli / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @diegobbueno / PR: @hooks.magazine @directorhooks @evelyoliveira / Studio: @nasulstudio / Support: @caetano3353 @karladelreimacedo_ @vilareencontrotiradentes / Looks: BAZAAR @institutohuman_org / Partnership: @likxy.br @eucamilamn / @prefsp / @smads_sp In a context where fashion still often sustains structures of exclusion, frequently in subtle ways, the DESconstruction Project emerges not merely as an aesthetic proposal, but as a political and sensitive gesture of rupture. More than questioning standards, it challenges narratives, shifts centers, and reconfigures the gaze. Conceived by Anderson Macedo, the project arises from a genuine unease with the standardization of beauty, not only as an image, but as a historical, social, and symbolic construction. Since 2017, its intention has remained clear: to broaden perspectives, expand access, and reposition the bodies and stories that, for so long, have been kept at the margins. Throughout its trajectory, DESconstruction has established itself as a visual manifesto that moves across fashion, art, and representation. If, in its early stages, it found resonance among artists and influencers, over time the project deepened and, in this process, revealed new urgencies. Drawing closer to historically invisibilized realities was not a change of course, but a natural unfolding of its essence. In this special edition, carried out in partnership with the Vila Reencontro Tiradentes Transitional Housing Social Program, the project is situated within a territory shaped by social vulnerability, but also by strength, resilience, and rebuilding. Here, the images do not function as an escape from reality, but as a tool for repositioning within it. What is revealed is not a superficial transformation, but an internal shift. A moment in which the mirror stops reflecting absence and begins to affirm presence. A moment in which these women recognize themselves from a place that, for a long time, was denied to them: the center. The presence of Ana Terra adds depth to this construction. By accompanying the photoshoot and engaging in dialogue with the participants, her active listening builds a bridge between image and narrative, between aesthetics and lived experience. The result is not only visual, it is relational, it is human, shaped by exchange. More than a photoshoot, DESconstruction establishes itself as a space of encounter. Between fashion and truth. Between image and identity. Between the external gaze and intimate recognition. It is from this space that the conversation with its creator begins. The DESconstruction Project emerges from a sense of unease and an encounter with very specific realities. How did this connection with transitional housing come about, and at what moment did you realize that these stories needed to be transformed into images? I first came into contact with the Transitional Housing Village through a social initiative in partnership with the Human Institute. What I found there were not only stories of vulnerability, but narratives of strength, rebuilding, and a desire for the future. There was a latent power, and it was in that moment that I understood fashion and image could serve as tools to amplify this perspective. Not as a solution, but as a possibility to reposition how these women see themselves and how they are seen. The name DESconstruction carries a powerful idea. In practice, what is being deconstructed through these women, these images, and the narratives built throughout the project? What we seek to deconstruct is, first and foremost, the restricted idea of who belongs in fashion. For a long time, it has been presented as a limited territory, both in the way it is communicated and in who occupies that space. The project challenges this logic. With each photoshoot, with each encounter, what we witness is a shift in posture, presence, and perception. People begin to recognize themselves within the image, not as an exception, but as a legitimate part of it. And that is transformative. This edition is situated within a context of vulnerability, but also of female strength. How do you build a perspective that does not romanticize these experiences while still revealing the strength within them? This is a constant concern. We work with a team that deeply understands the responsibility of the project. Before any aesthetic direction, there is listening, there is research. Each person is understood in their individuality, and the construction of the photoshoot begins from that essence. Fashion enters as a language, not as an imposition. The goal is never to soften reality, but to create an image that engages with it in an honest and respectful way. Working with people outside the traditional fashion circuit shifts the creative process. What did this project demand of you as a photographer and creative director, in terms of language, listening, and aesthetic construction? It demanded presence. More than technique, this project requires the willingness to listen, observe, and adapt. Each photoshoot brings its own dynamic, and this displaces any ready-made formula. The language is built through encounter. The aesthetic emerges from the relationship. As a director, my role is to guide this process with sensitivity, ensuring that the final image is not only beautiful, but truthful. There is a fine line between representing and exposing. During DESconstruction, how did you create an environment of trust so that these women truly felt seen, and not merely portrayed? Trust is built throughout the process. From the first contact to the moment of the photoshoot, everything is approached with care, transparency, and respect. There is no distinction in how we treat people. The experience on set, in direction, and in delivery is the same for everyone. This creates an environment where they are not being observed, but actively participating in the construction of their own image. And that makes all the difference. The project asserts that everyone is part of fashion and that art exists in everyone. After this experience, what has this idea come to mean for you in practice? Was there any moment or encounter that redefined this perception? This idea has always been present in my journey, but the project deepened that understanding. I come from a family context that already nurtured this sensitivity, with a mother who was a social worker and a brother involved in community initiatives. I have always been close to different realities. DESconstruction materializes this. It transforms a thought into practice. And along the way, each encounter reinforces that beauty is not in a standard, but in the uniqueness of each story.












