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  • Jaque Nohatto: a gaze that transforms the world, image, and presence

    'PARIS' EDITION COVER - DECEMBER 2025 ISSUE Photographer: @Joaocassioph / Beauty: @thiagopioli / Styling: @jessa_albuquerque The PARIS edition of Hooks Magazine arrives with a name that embodies quiet elegance, aesthetic strength, and a rare sensitivity for observing the world: Jaque Nohatto. On the cover, she doesn’t just pose. She interprets. She communicates. She delivers exactly what Paris expects from its muses: authenticity, presence, and a sense of style that begins long before choosing an outfit. From a young age, Jaque discovered fashion as a way to feel and express herself. Colors, textures, and combinations sparked more than aesthetic curiosity; they revealed an early understanding that dressing is a form of communication. Today, that perception has matured into her signature. Her looks move naturally between the classic and the sensual, always aligned with her mood, the moment, and her intention. Jaque gravitates toward pieces that speak before she does, choices that balance simplicity and strength, like well-tailored trousers, a clean top, statement accessories, or the inevitable midi sheath dress paired with Christian Louboutin heels. For her, elegance is both the starting point and the destination. The world has also helped shape her aesthetic narrative. Among all her travels, Asia holds a special place. Shanghai, in particular, left a vivid imprint on her memory: a city that feels like a film, a culture grounded in respect and kindness, and a sense of safety that transforms the entire experience. The city pulses with fashion during the day and glows even more at night, a contrast that reflects Jaque’s own essence: intensity and contemplation sharing the same space. This same sensitivity appears in photography, one of her deepest passions. Jaque notices what many overlook. She loves details, light, small gestures, and the silent stories that emerge from textures and framing. She is equally fascinated by capturing people, their genuine expressions, and the unique way each person inhabits a space. And, of course, places. For her, every setting holds its own soul. Perhaps that is why her dream is to photograph at Lake Como. She imagines the soft light reflecting on the water, historic villages in the background, and a natural elegance that turns every shot into cinema. Bringing together fashion, photography and travel is not a calculated effort; it is a natural flow that reflects her lifestyle. Fashion expresses who she is, photography reveals how she sees the world and travel expands that vision. When everything comes together, a narrative overflowing with identity emerges. In every look aligned with the setting, in every image that captures the essence of a destination, in every experience transformed into memory and aesthetics. Exclusive Interview When did your passion for fashion begin, and how does it show up in your everyday choices? My passion for fashion started when I was very young. I was fascinated by colors, textures and by the way clothing can transform how we feel. Over time, I realized that fashion is not just about dressing — it’s about communicating, expressing and even protecting who we are. Today, that shows up in many ways in my daily choices: I think of clothing as an extension of my mood, I adjust my looks according to what I want to convey and I choose pieces that combine style with comfort. I like to transmit seriousness with a more classic touch, but always with a hint of sensuality. Which trip has impacted you the most so far, and what made this experience so special? The trip that marked me the most was visiting Asia. I fell in love with the kindness and education of the people, the culture and the deep respect for others — not to mention the sense of safety everywhere. Shanghai was one of the most beautiful cities I’ve ever seen. I felt like I was inside a movie; the city feels like fashion during the day, and at night even more so. It’s surreal, almost like a dream. What fascinates you most in photography: capturing details, people or places? What fascinates me most in photography is the ability to capture what often goes unnoticed. I love photographing details — small gestures, lights, textures — because they tell silent stories. But I’m also captivated by photographing people: genuine expressions, spontaneous emotions and the unique way each individual occupies space. And, of course, places have their own magic too; every setting carries atmosphere, memory and identity. In the end, what truly enchants me is how photography turns ordinary moments into something eternal, whether it’s a detail, a person or a place. Which piece, style or combination do you feel best translates your personality? The piece that best reflects my personality is the one that combines comfort with presence — something that speaks for me before I even say a word. I gravitate toward looks that blend simplicity and strength: well-structured trousers, a clean and timeless top, and a statement accessory that adds identity. Or even a midi sheath dress paired with classic Christian Louboutin heels that convey sensuality and elegance. I always seek elegance. This balance between minimalism and a personal touch reflects exactly who I am: practical, authentic and always attentive to the details that make all the difference. If you could choose any place in the world for a dream photoshoot, what would it be? If I could choose any place in the world for a dream photoshoot, it would be Lake Como in Italy. The setting has a natural elegance that blends European charm, historic villas and a soft light that makes every photo feel cinematic. I imagine poses by the water, surrounded by classic gardens and pastel-toned houses, or on a boat gliding across the lake at sunset. Lake Como carries romance, sophistication and that serene beauty that turns any shoot into art. How do you manage to bring together fashion, photography and travel in a lifestyle that truly makes sense for you? I’m able to bring fashion, photography and travel together because, for me, all three tell the same story, just in different forms. Fashion expresses who I am, photography captures how I see the world and travel expands my perspective, bringing new inspiration with every place I visit. When I combine them, a lifestyle emerges that feels completely natural. I choose looks that align with each setting, I try to capture details that reflect the essence of every place and I turn each experience into memory, art and identity. In the end, it’s not about constantly traveling or always taking photos. It’s about living in a way that inspires me and reflects my authenticity in every image, every choice and every destination.

  • Mari Abdalla: the influencer who turns style into a signature

    Photo Disclosure By Press Last weekend, during a wedding that brought together influential guests, one of the most talked-about names was Mari Abdalla. Not only because of the dress she chose, but for the complete construction of a look that quickly became a reference in elegance. Mari didn’t just get dressed — she arrived . The influencer appeared in a red dress with absolute presence: intense, sophisticated, and striking. The look itself already revealed her refined aesthetic. But it was the choice of jewelry — emerald pieces by @andreamuradjewelery — that transformed the ensemble. The green lit up her neckline, brightened her gaze, and created a cinematic contrast with the red. Nothing competed; everything harmonized. Photo Disclosure By Press The golden clutch from Desap-egodanega and her perfectly sleek hair reinforced a precise, balanced, and intentional aesthetic — trademarks that have become Mari Abdalla’s signature. For her, accessories aren’t meant to shine alone, but to highlight the best version of the woman who wears them. A reference in elegant compositions, Mari brings this refined eye into her consulting work as well. Her method is built on the idea that style isn’t just about the right outfit, but the right detail — the one that transforms presence into identity. It’s in this intersection that a look stops being simply “put together” and becomes truly memorable. Between influences, choices, and keen sensitivity, Mari Abdalla continues to show that elegance is all about detail — and she masters that language with precision.

  • DIOR HOLIDAY SPECTACLE - J’adore Takes Center Stage Under the Circus Canopy

    Dior has never been afraid of fantasy—but this holiday season, the maison elevates enchantment into a grand performance. With its new end-of-year campaign, Circus of Dreams, Dior transforms the festive season into an opulent theatrical experience, merging couture dreams, sensory storytelling, and the unmistakable aura of Parisian luxury. Under a canopy reminiscent of a golden vintage circus tent, light, smoke, and spectacle converge to unveil a world where imagination leads the show. Photo: Courtesy of Dior At the heart of this luminous universe stands J’adore Eau de Parfum, a fragrance that has defined Dior’s feminine identity for over two decades. This holiday edition becomes more than a bottle—it becomes the star performer of a meticulously orchestrated narrative. Acrobats, magical creatures, and celestial motifs invite audiences into a Dior universe where beauty is not simply worn—it is lived. The Icon Reimagined Photo: Courtesy of Dior For the season, J’adore is presented in a limited-edition collector’s box created by Italian artist Pietro Ruffo. His intricate illustrations evoke the joy and wonder of a traveling circus, blending whimsy and elegance with a distinctly Dior sensibility. The artwork features fantastical characters, celebratory scenes, and the maison’s emblematic “lucky star,” a symbol of Monsieur Dior’s lifelong superstition and guiding icon. Despite the new attire, the soul of J’adore remains intact. The fragrance continues to embody a radiant bouquet—ylang-ylang, damask rose, and jasmine—a floral architecture that speaks both to heritage and modern sensuality. Dior describes it not as a perfume, but as a floral vision made tangible. The maison’s master perfumer, Francis Kurkdjian, crystallizes this ethos with a line that has already become emblematic of the campaign: “We often say that J’adore is a bouquet of flowers. I would go even further: J’adore is the flower.” His words anchor the brand’s mission: not to reinterpret a classic, but to reconfirm its iconography. J’adore is not just beloved—it is elemental. A single archetype of femininity, distilled. A Holiday Campaign That Performs The Circus of Dreams campaign is a visual spectacle in its own right. Dior’s muses—among them Anya Taylor-Joy and Deva Cassel—step into symbolic roles: ringmasters, clairvoyants, and ethereal orchestrators of wonder. The mise-en-scène recalls the golden age of circus glamour, while makeup, costume, and lighting elevate the imagery to something almost cinematic. In the behind-the-scenes material, Dior reveals that every detail was treated like stagecraft: saturated pigments, dramatic lashes, and theatrical contours bring an artistry that blurs the line between beauty ritual and performance. As one report describes it, “Beauty here is performance — luminous and alive.” Through this lens, J’adore ceases to be merely a perfume. It becomes a protagonist in a universe meticulously choreographed to seduce the eye and the imagination. Why This Campaign Works The 30 Montaigne Advent Calendar, $1,050, Dior / Photo: Courtesy of Dior Dior understands something essential about the modern luxury consumer: objects of desire must now tell stories. A product is no longer enough—people want mythology, context, emotional resonance. This campaign delivers all three. It activates nostalgia—circus imagery taps into childhood wonder. It elevates gifting—J’adore’s limited-edition packaging feels collectible, even ceremonial. It frames beauty as an immersive experience rather than a transaction. As Dior states, the coffret was created “to transform ordinary moments into extraordinary celebrations.” In a season defined by tradition and sentiment, Dior’s circus becomes a metaphor for the extraordinary made accessible. It’s not about escapism—it’s about transformation. J’adore, The Eternal Headliner L’Or de J’adore Music Box, $1,450, Dior / Photo: Courtesy of Dior Few fragrances achieve what J’adore sustains: cultural permanence without stagnation. Every relaunch, reinterpretation, and special edition reinforces its message rather than diluting it. This holiday edition is no exception—it honors legacy while expanding the myth. Dior doesn’t simply invite us to wear a perfume—it invites us to enter its tent, suspend logic, surrender to beauty, and believe—just for a moment—that the ordinary world can shimmer. And in that shimmer, J’adore remains exactly what Kurkdjian calls it: Not a bouquet. Not a symbol. A flower. A single, immortal bloom under the circus canopy.

  • Swarovski Celebrates Year-End with the “Dream Party” and Ariana Grande

    Swarovski 2025 Holiday Campaign Ariana Grande - Photos: Mert and Marcus Swarovski launches campaign titled “Dream Party.” This extravagant and sparkling celebration features none other than Ariana Grande, the Grammy-winning pop star and global ambassador for the brand. “Celebrating at the Dream Party, surrounded by the coolest and most glamorous guests wearing Swarovski crystals, was an unforgettable experience. I loved how the campaign captures the festive spirit, and the dynamic music video style brings it all together. The energy on set was contagious — we had so much fun dancing that no one wanted to leave! It’s wonderful to bring joy and sparkle to this holiday season, and I’m excited to continue this journey with Swarovski,” adds Ariana Grande. Swarovski 2024 Holiday Campaign Ariana Grande - Photos: Mert and Marcus Hooks Magazine: Ariana, this campaign has a cinematic and vibrant concept. How was it for you to be part of this universe created by Swarovski? Ariana Grande: It was incredible! I loved how Swarovski managed to blend tradition with something fresh and modern. The energy on set was so intense that it felt like a real celebration. I truly felt like I was part of a dream filled with sparkle and style. The campaign, directed by Swarovski’s global creative director, Giovanna Engelbert, was captured by renowned fashion photographers Mert and Marcus, with vibrant scenes filmed by music video director Christian Breslauer. Together, they brought Engelbert’s vision to life, creating a glamorous universe that combines the festive spirit with the essence of the brand. Hooks Magazine: Inclusion and self-expression are strong themes in this campaign. What does this message mean to you? Ariana Grande: I think it’s essential for brands to celebrate individuality and encourage people to shine in their own way. Swarovski did this beautifully, bringing together different styles and personalities in this amazing party. It’s all about being authentic, confident, and shining without fear! In the campaign, Ariana steps into a magical night filled with crystals, where the nightclub setting shines with the characteristic colors and codes of Swarovski. Dressed in radiant pieces from the Millenia and Matrix Crash collections, along with a couture look specially designed for the occasion, Ariana exudes joy and the festive spirit of the holiday season. Hooks Magazine: Ariana, if you could describe Dream Party in just a few words, what would they be? Ariana Grande: Glamour, joy, self-expression, and, of course, lots of sparkle! The campaign also celebrates inclusion and self-expression, featuring dancers and guests adorned in haute couture outfits and crystals that pay homage to iconic party styles. With every detail, the “Dream Party” invites the audience to immerse themselves in a world where individuality is celebrated, and tradition is reimagined with a contemporary twist. “Seeing Ariana embrace the contemporary glamour of Swarovski has been a joy and a dream come true,” shares Giovanna Engelbert. “Creating the most fabulous party with Ariana was an honor, and the result is pure festive exhilaration. This is a celebration filled with pop culture, creative energy, and a shared passion for spreading happiness this holiday season. Everyone is invited to our Dream Party!” Amidst dancing, sparkle, and a touch of magic, Swarovski’s “Dream Party” not only illuminates the end of 2024 but reinforces the message that glamour and joy are within everyone’s reach. With this campaign, Swarovski invites everyone to be inspired and celebrate the holidays with elegance and a touch of fantasy.

  • SpongeBob Dives Into Streetwear — adidas Unveils a Playful Yet Sophisticated Sneaker Collaboration

    When Bikini Bottom Meets the Sidewalk Photo Disclosure by Adidas adidas Originals has officially brought the whimsical universe of SpongeBob SquarePants into the realm of contemporary streetwear. More than a nostalgic crossover, the collaboration translates the cartoon’s iconic visual elements into fashion pieces with genuine design depth, proving that childhood references can evolve into mature style statements. Photo Disclosure by Adidas Set to launch globally on November 20, 2025, the collection introduces two standout sneakers inspired by SpongeBob and his best friend Patrick Star. Rather than relying on exaggerated prints or overt cartoon graphics, the brand invested in subtle cues, nuanced storytelling, and elevated materials — playing perfectly into today’s appetite for fashion that blends nostalgia with polish. The Stars of the Capsule Stan Smith Freizeit “SpongeBob” Photo Disclosure by Adidas The legendary Stan Smith receives a surprising twist: a reinterpretation of SpongeBob’s glossy black shoes. Crafted in patent leather, the sneaker delivers a sleek, grown-up finish that pairs effortlessly with streetwear or minimalist looks. White laces and a chunkier, lug-inspired outsole add modern weight to the silhouette, while discreet SpongeBob elements — like character details inside the shoe and special-edition packaging inspired by his pineapple home — give fans a secret smile without overwhelming the design. Photo Disclosure by Adidas Superstar II “Patrick Star” Photo Disclosure by Adidas Patrick Star earns a tribute of his own, expressed through a pastel-toned Superstar that captures the character’s goofy charm with unexpected finesse. Soft vapor-pink suede sets the mood, contrasted by classic black Three Stripes and an off-white shell toe. Subtle graphic nods to Patrick appear on the tongue, and floral shoelaces reference his iconic swim trunks. The translucent outsole features ocean-like details, and the sneaker arrives in packaging shaped after Patrick’s rock — a clever touch that underscores the capsule’s storytelling appeal. Photo Disclosure by Adidas Why This Collaboration Matters A Masterclass in Storytelling Instead of relying on loud cartoon visuals, the adidas x SpongeBob collection embeds references intelligently and sparingly. It treats the characters not as gimmicks, but as cultural symbols capable of anchoring design narratives that resonate with adults. This approach sets a new benchmark for pop-culture collaborations in fashion. Bridging Generations Photo Disclosure by Adidas The beauty of this drop lies in its duality: longtime fans feel the emotional pull of nostalgia, while sneaker enthusiasts appreciate the reworked silhouettes and elevated coatings. The Stan Smith lands squarely in the taste range of those who lean toward clean, timeless footwear. The Patrick Superstar, on the other hand, embraces humor and color — perfect for expressive dressers and editorial stylists. Hype Meets Wearability Photo Disclosure by Adidas Collectors may gravitate toward the limited-edition packaging and character-infused elements, but these sneakers aren’t just for the shelf. They were engineered to be worn — a rarity in a landscape where collaborations often tip toward novelty and hype rather than durability and versatility. Styling Potential Minimalist with a twist: Pair the SpongeBob Stan Smith with tailored blacks, crisp tees, and sharp outerwear — an instant conversation starter without disrupting the outfit’s sophistication. Bold and editorial-ready: The Patrick Superstar works beautifully with oversized denim, playful prints, and pop-tone layers. It transforms a simple look into a narrative. Cultural capital: For those who live and breathe fashion storytelling, this collection offers symbolic power — nostalgia reimagined for an adult world, where identity and memory intersect with style.

  • Ôrəbella: Bella Hadid’s Sensory Universe — and the Fiery Power of Blooming Fire

    The top model transforms sensitivity, memory, and aesthetics into a fragrance brand that blends beauty, wellness, and innovation. Among all creations, Blooming Fire rises as the signature scent of this new era. Photo Disclosure by Ôrəbella Bella Hadid and the Birth of a Signature Brand Known for her magnetic presence and refined aesthetic in the world’s leading fashion campaigns, Bella Hadid has expanded her creative territory into fragrance. The result is Ôrəbella, a deeply personal project born from her search for perfumes that are gentler on the skin, more sensorial, and rich with meaning. About the relationship with your family roots (Arabs): “When I think of the Middle East, I think about fragrance … It goes back to my teta … and my aunts and uncles having these fragrances they would mix for themselves … that were such a part of their personalities; I hope ‘Ôrebella can be one version of their personalities, as well.” The concept is bold: alcohol-free fragrances with a dual-phase formula that combines scent with skincare. Each bottle is designed like a natural geode — a symbol of hidden glow — echoing Bella’s fascination with aura, energy, and emotional expression. “Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally … That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.” Said Bella Hadid Ôrəbella isn’t just a fragrance line. It’s a new aesthetic in contemporary beauty: minimal, emotional, and rooted in intentionality. Bella reflects on the formula: “It’s the first-ever non-alcoholic, essential oil-based, bi-phase perfume.” The Brand’s Sensory Aesthetic Beyond the striking geode-inspired design, Ôrəbella stands on three pillars: 1. The Skinification of Fragrance Each scent features the Ôrəlixir base — a nourishing blend of Snow Mushroom and five botanical oils (camellia, jojoba, olive, almond, and shea). The result? Longer-lasting scent, soft radiance, and a perfume that behaves like skincare. 2. Aromatherapy as a Creative Language Essential oils are woven into every fragrance, enhancing mood and emotional balance — from energizing citrus to grounding woods. “I hope they make you feel something … For me, they make me feel different versions of nostalgia … I do believe we have a collective consciousness … and collective experiences of different memories …” Said Bella. 3. A Genderless Approach Ôrəbella doesn’t categorize scent by gender. Each fragrance is an atmosphere, a feeling, a sensory narrative — wearable by anyone. Blooming Fire: Beauty at Its Warmest Point Photo Disclosure by Ôrəbella Among all Ôrəbella fragrances, Blooming Fire is the one that truly captures the soul of the brand. It’s the warmest, most tropical, most luminous — a scent that speaks of expansion, sensuality, and presence. Olfactory Profile A warm tropical floral with radiant, sun-kissed notes. Jasmine and monoi lead the composition, while a patchouli base adds depth and longevity. The Mood It Creates Photo Disclosure by Ôrəbella Blooming Fire is the scent of “endless summer”: glowing skin, open flowers, warm nights, and effortless sensuality. It’s striking yet refined — perfectly aligned with Bella’s minimalist, elegant approach to beauty. Who It’s For For those who love sensual florals without heaviness. For skin-scent lovers who enjoy a fragrance that adapts and evolves. For anyone drawn to bright, sunny, modern compositions. Why Blooming Fire Became a Fashion Favorite Photo Disclosure by Ôrəbella It perfectly reflects Bella’s aesthetic: natural, confident, magnetic. The dual-phase formula hydrates the skin, adding texture and longevity. A visual fashion statement: the warm-toned geode bottle has become a staple in beauty editorials and influencer vanities. A strong emotional narrative: Blooming Fire symbolizes growth, inner glow, and the courage to be seen.

  • ANDRESSA MORAIS: THE MULTICULTURAL ESSENCE BEHIND THE “FRANCE” COVER OF HOOKS MAGAZINE

    'FRANCE' EDITION COVER - NOVEMBER 2025 ISSUE PHOTOS: Victor Ferreira - @ victoor.ph / Makeup: @henrifelix.makeup There are covers that represent a moment. And there are covers that represent a journey, the kind built with discipline, sensitivity, and a profoundly global perspective. Andressa Morais , featured in the FRANCE edition of Hooks Magazine, belongs to the second group. Her story is living proof that identity is built in motion, blending countries, languages, experiences, and passions that, at first glance, seem unrelated, until she brings them together with natural ease. Traveling through 28 countries and speaking four languages did more than expand her repertoire. It redefined her way of existing in the world. “Each culture I encountered taught me to see life through different perspectives,” Andressa says. This multicultural journey shaped a woman who is curious, sensitive, adaptable, and confident in her choices, a presence that carries the same cosmopolitan refinement that inspires the Parisian atmosphere of this edition. Her background in Law, combined with an intense journey in ballet, professional swimming, and competitive volleyball, reveals a rare blend. Strength and delicacy, strategy and artistry, a precise mind and an expressive body. “Ballet gave me elegance and expression; swimming gave me endurance and focus; and Law offered me logic and responsibility,” she says. It is from this unlikely fusion that the most authentic version of Andressa emerges, disciplined, emotional, and deeply committed to her own growth. During her travels, she also discovered the world of wine, a passion that eventually led her to become a sommelier. For Andressa, each bottle is a passage to another place. “Wine is history, culture, and identity,” she says. It is a way of traveling without leaving the spot and of connecting sensitivity and knowledge with elegance. With Italian citizenship and two years living outside Brazil, Andressa learned what it means to feel she belongs to the world. This period opened space for independence, courage, and a more practical, European-inspired lifestyle, guided by the sophistication of simplicity and the pleasure found in small details. In sports, especially volleyball, which is her favorite, she found powerful lessons about focus, resilience, and teamwork. “No one wins alone,” she says, recalling the high-performance teams she played for, such as Bradesco and Barueri. By bringing together all these versions of herself, traveler, athlete, artist, lawyer, sommelier, and global citizen, the answer emerges for anyone seeking to understand who Andressa Morais truly is, a woman driven by evolution. “The common thread is the constant search for my best version,” she says. It is this plurality, this expanded perspective, and this elegant presence that make Andressa not only the face of the FRANCE edition, but also the perfect representation of what it means to live with authenticity and purpose, both in the world and for the world. Check out the exclusive interview: You have visited 28 countries and speak four languages. How has this multicultural experience transformed your worldview and influenced the woman you are today? Traveling through 28 countries and communicating in four languages has deeply expanded my perception of the world and of myself. Each culture I encountered taught me to see life from different perspectives, to value diversity, and to develop a much more refined sense of empathy. These experiences made me a more adaptable, open, curious, and confident woman. I believe that living among different realities brought me maturity, sensitivity, and a global mindset that I carry into every area of my life. Your background in Law, combined with an intense journey in ballet and professional swimming, reveals a rare blend of discipline and sensitivity. How do these very different areas connect within your personal story? Although they may seem distant, all these areas are part of the same foundation that shaped me: the discipline of routine, the sensitivity of movement, and the commitment to my own growth. Ballet brought me elegance, posture, and expression; swimming gave me strength, endurance, and focus; and Law offered me logic, clarity, and responsibility. Together, these experiences shaped my character and taught me that excellence is born from the union of technique, emotion, and determination. Besides sports, you are also a sommelier. At what point did the world of wine enter your life, and what fascinates you most about this art? The world of wine entered my life very naturally during my travels. I realized that each bottle carried history, culture, and identity, and that sparked my curiosity. Studying wine became a passion, and today, what fascinates me the most is precisely this possibility of discovering the world through aromas and flavors. For me, being a sommelier is about uniting sensitivity, knowledge, and a deep appreciation for the experiences that each wine provides. You lived outside Brazil for two years and hold Italian citizenship. How did this international experience impact your choices and your current lifestyle? Living outside Brazil and having Italian citizenship expanded my sense of belonging to the world. Those years abroad taught me independence, courage, and the ability to start over anywhere. They also influenced my lifestyle in many ways. Today, I am more practical, cosmopolitan, open to new cultures, and aligned with a European way of living, one that is balanced, elegant, and appreciative of small joys. Volleyball is your favorite sport, and you even played professionally on teams such as Bradesco and Barueri. What did that period on the court teach you about focus, resilience, and teamwork? Volleyball shaped me in many ways. Playing on high-performance teams taught me to have absolute focus, to handle pressure, and to understand that overcoming challenges is a daily process. I also learned that teamwork is about trust, communication, and respect. No one wins alone, and every victory is built collectively. These values stay with me to this day and influence everything I do. With so many different experiences — including dance, high-performance sports, Law, wine, travel, and languages — what do you feel is the common thread that connects all these versions of Andressa Morais? The common thread is the constant pursuit of my best version. Everything I do comes from the desire to evolve, to learn, and to transform each experience into growth. I am driven by curiosity, discipline, and a passion for challenges. In essence, all these areas reveal the same core: a determined, versatile, sensitive woman who is always open to reinventing herself.

  • Where authority meets affection: why Pamela Massuia — through strategy, care, and high performance — has become the most trusted surgeon among Brazilian businesswomen

    'HEALTH' EDITION COVER - NOVEMBER 2025 ISSUE Photo: @andersonmmacedo_ | @demmacedo / Beauty: @g.make.hair / Styling: @callmebylacerda / Video editor: @olivervideomaker_ There are journeys that don’t begin with certainty — they begin with courage. And there are women who, even before knowing who they would become in the world, already carried within themselves the most essential gesture of medicine: care. She is the daughter of a Psychologist and an Engineer; she grew up surrounded by deep conversations, discipline, and affection. The older sister of twin brothers who became engineers, a Taurus with a steady soul, and today, at 43, she looks at her story with the serenity of someone who walked through difficult roads and still chose, always, to keep going. Motherhood, loss, persistence, love, and vocation shaped the woman who would become not only a Plastic Surgeon, but a safe haven for other women — especially mothers — to rediscover their self-esteem. Medicine was not a straight path. It took years of doubts, attempts, entrance exams, changes, longing, intense work, and debts that surpassed half a million reais. But there was one thing that never dissolved: the calling. The calling to care. During her residency, she realized her gaze wasn’t just technical — it was sensitive. Reconstruction, burns, anatomy, and the delicacy of detail guided her toward Plastic Surgery. And the Operating Room, with its sounds, smells, and rituals, became synonymous with Belonging. Her deepest specialization, however, wasn’t born in a hospital. It was born at home. Valentina and Lucca: the silent revolution of motherhood With the arrival of Valentina and, later, Lucca, everything changed. Her body, rhythm, priorities, and identity were reorganized. And it was precisely in that intimate mirror — the same one where so many women also see themselves — that she found her most human purpose. As she experienced her own post-pregnancy changes, she began welcoming other mothers who were seeking not just a renewed body, but a rediscovered identity. That was how her most defining specialty was born: the mommy makeover , a surgical gesture that restores not only shape, but energy, belonging, and self-esteem. Pamela Massuia and Ricardo Since 2018, she and Ricardo — a Neurosurgeon, husband, and partner for 22 years — have transformed RP & Clinic into a space where science, care, and humanity walk side by side. They met in their first year of medical school. He became her emotional strength, her structure, her silent support. She often says she had many angels along the way. And there was one greater angel: her father. Alzheimer’s arrived early, at 54. She witnessed everything. She cared for him until the very last day — the day he passed away in her arms after she asked him, with love and pain, to rest. That farewell deeply shaped the way she sees life, the body, and beauty. She does not believe in excess. She does not believe in procedures that deform identities. She does not believe in aesthetic trends that sacrifice health. Her style is quiet luxury : elegant, discreet, minimalist results that respect each woman’s body. In her consultations, she dedicates more than an hour to every patient. She sketches every contour. She draws futures. They leave with markings. And they laugh. And they recognize themselves again. In the postoperative period, she is there — literally. When it’s time to close their eyes. And when it’s time to open them again. She gives her personal number. She answers everything. With two children, a busy life, consultations, and surgeries. But she answers. Because, as she says: “They chose me.” For her, beauty is not born from the scalpel. It is born from the sum of attitude, energy, and presence. There are people who look beautiful but cannot sustain that beauty in daily life. And there are ordinary people who become extraordinary through generosity, lightness, and character. The future of aesthetics, for her, fits into one word: harmony. The simple. The elegant. The lasting. Fashion has always been part of her life. A self-declared shopaholic (now a little less because of the kids, she says with a laugh), she believes that dressing is an emotional mirror — and that aesthetic well-being also involves the way we move through the world. This story is not about plastic surgery. It is about courage. About a woman who went through debt, loss, motherhood, exhaustion, and difficult choices. It is about someone who found in Medicine not just a career, but a space of emotional healing for herself and for other women. Her story isn’t beautiful because it is perfect. It is beautiful because it is real. And now, after seeing her through the “lens” of narrative, it is time to hear her own voice — the one that deepens, completes, and reveals her journey even more. 1. When you look back on your journey, what is the first memory that connects you to medicine? Was there a moment — a “click” — when you realized Plastic Surgery was your place in the world? Medicine wasn’t my first choice. Veterinary Medicine and Journalism were the careers that came to my mind. When I was little, I had a dog who suffered from seizures. I helped care for him during his episodes. He stayed with me until he was 18, and his name was Luck. I always had this feeling of healing and caring inside me, but I knew it wouldn’t be with animals, because I felt too sorry for them. I couldn’t imagine myself operating on a dog (laughs). Plastic surgery came much later. Getting into medicine was an achievement — a very hard path. I took entrance exams for three years. When I began considering private universities, I also applied in Portugal. I lived there for three months, and it was an incredible experience, but a sad one. Missing my family and seeing myself alone every day made me anxious. I came back. I applied for Dentistry at Fuvest and private universities, hoping for a scholarship — and I passed. On the day of freshman initiation, my mother arrived with a little towel embroidered with a tooth. I was very upset. That wasn’t the future I wanted. Later that afternoon, after showering and still washing off the paint, I went on the PUC-SP website and, to my surprise: I had passed! It was a mix of happiness and sadness. I called my father right away. He asked me: “What do you want, sweetheart?” And I answered: “Medicine.” In that moment, the desire appeared stronger than ever. And that was it. I spent months taking the Cometa bus from São Paulo to Sorocaba — full days of classes, an exhausting routine right from the start. After three months, I realized it would be impossible to continue living in São Paulo. I would have to move to Sorocaba — another expense. My father could only afford the first month’s tuition. The rest I pursued through scholarships. I graduated with student debt from PUC and FIES — more than 500 thousand reais, with interest. In medical school, I constantly thought about Gynecology. In my fourth year, I decided to intern in the field — I didn’t like it. It wasn’t something I could see myself doing for a lifetime. So I considered General Surgery and then, maybe, Vascular or Plastic Surgery. Plastic Surgery — from burn care to reconstruction to aesthetic procedures — always fascinated me. Being in that environment was what I wanted. The smell of the operating room, the scrubs, everything enchanted me. It wasn’t easy. Six years of medical school, two years of General Surgery, three years of Plastics. Then, back in São Paulo, I chose to pursue yet another post-graduate degree in Facial Surgery, Rhinoplasty, and Advanced Cosmiatry. But today, my greatest focus came from my own transformation as a mother. After Valentina, my world changed. I have two children — Valentina, who is turning eight, and Lucca, who just turned five. My body changed. My purpose did too. I began attracting women who had also gone through profound body transformations and were seeking a new version of themselves after motherhood. And that’s when mommy makeover surgeries began — the procedures I perform most today. 2. Is there a phrase, principle, or philosophy that defines your vision of beauty? For me, beauty is only complete when combined with attitude. How many people are beautiful, but the sum of their behavior and energy doesn't make them that beautiful after all, right? On the other hand, some people are so charismatic, pleasant, and full of good energy that they become special — and beautiful, yes. 3. How do you balance Technique, Science, and Aesthetic Sensitivity at the center of each procedure? Exaggeration has never been part of my training. I never liked the overly dramatic results I saw from some mentors. Elegance and beauty always go together. Beauty, in a minimalist and non-extravagant context, is where I find myself. And it’s not easy to work within that line, because it’s very fine. Many times I say “no” to patients — and yes, I lose the surgery — but I remain loyal to what I believe. Because I know that sometimes a request might cause harm to that body or result in excess. I like caring and providing safety as if I were the patient, or someone in my family. The culture of my clinic is built on principles of Respect, Care, Empathy, and Nobility. My patients come to me because of this — not just the surgical technique. It’s like: “a mother taking care of me and helping me return better to my family.” 4. In your opinion, what is the biggest myth about plastic surgery that still needs to be dismantled? That plastic surgery will give you a body transformation you didn’t build throughout your life. If you don’t change your habits, you will lose everything it gave you. We surgeons create beautiful body contouring, but not all of the success comes from the Operating Room. Half is mine, and half is the patient’s. Discipline and consistency must be present for the results to last. 5. How do you believe your approach sets you apart from other professionals in the field? I am known for giving a lot of attention and follow-up. I’ve always liked caring, listening, and understanding every phase of the postoperative journey. I stand out in many aspects, starting from the very first consultation: I spend more than an hour with each patient. I already draw on her body everything I will do in the operating room — they leave the consultation fully marked (laughs). They love it! I am present in the immediate postoperative period. I am there when they close their eyes and when they open them again. Afterwards, they have my personal phone number. I am the one who replies. Not my nurse or my physical therapist — me, helping with every detail. Even with two children and the busy life of a mother and a woman, I am there for them. They chose me. 6. Can you recall a specific case in which you witnessed a patient’s emotional transformation beyond the aesthetic results? I have so many stories of change and rebirth from this “new woman” that it could easily become a full TV series! In fact, we’re launching a segment on social media called “After the kids, before myself”, where I’ll share these real cases of habit changes, behavior shifts — everything that happens after plastic surgery. 7. What do you consider a successful surgery? Is it the physical result, the spark in their eyes, the newfound confidence? For me, a successful surgery is one without serious complications — when, in the postoperative phase, the patient feels well, without pain, and begins to notice her transformation day after day, feeling truly happy. 8. Being a woman in Medicine — especially as a Surgeon — is still a challenge? What was it like earning your place in a historically male-dominated environment? Today, women have gained significant visibility in Plastic Surgery, especially Brazilian female surgeons. I believe we are capable, detail-oriented professionals, and because of our focus on safety and care, many patients prefer to undergo surgery with women. This feminine eye for detail — the kind only another woman truly sees and understands — makes a real difference. Even when it comes to embarrassment, such as in intimate surgeries: many patients still don’t feel comfortable with male surgeons. 9. You have a very distinctive visual style. Do fashion and medicine intersect in your routine? How does your image communicate your positioning? Fashion and plastic surgery are deeply connected. The body is shaped alongside each woman’s personal style. Most patient concerns come precisely from discomfort with clothes, necklines, and how pieces fit. In my daily life, I like to express femininity with elegance and clean, structured cuts. I seek authority and respect, but without losing the essence of being a woman, a mother, and a professional. I believe our visual positioning inspires other women and attracts those who feel connected to me in some way. 10. If you could summarize the future of beauty in one word, what would it be? Harmony. Simplicity, without excess. Quiet luxury. Just like in fashion, exaggeration gives way to what is elegant and harmonious. Pamela Massuia and Family 11. What message would you like to share with women who want to transform their own story — whether in aesthetics, in their career, or in life? In life, regret always comes from what we didn’t do. What we did and didn’t go as planned becomes learning. I encourage my daughter every single day to stay true to herself — to her desires — without hurting or stepping over anyone. What belongs to her will come through effort and with God guiding her path. And I’ll be here, cheering and praying for her to make good choices. To every woman, I say this: don’t procrastinate. Stay in motion. The universe will always be on your side. Buy the physical edition of the magazine featuring Dr. Pamela below:

  • SKIMS: From Shapewear to a $5 Billion Powerhouse

    In less than six years, what began as Kim Kardashian’s vision of “solutionwear” has evolved into one of the most valuable fashion brands of the decade. This week, Skims  reached a monumental milestone: a $5 billion valuation , following a $225 million funding round led by Goldman Sachs. Photo Disclosure SKIMS For a company born online in 2019, built around the promise of comfort, inclusivity, and modern femininity, the number represents more than financial success — it marks a cultural turning point. A Revolution in the Basics When Kim Kardashian and entrepreneur Jens Grede launched Skims, the goal wasn’t just to sell shapewear. It was to redefine it. Gone were the days of discomfort and invisibility; in their place came a product that celebrated the body rather than hiding it. With multiple skin tones, inclusive sizing, and sleek, minimalist branding, Skims turned the most intimate pieces of clothing into symbols of empowerment. Photo Disclosure SKIMS “I created Skims because I couldn’t find anything that really matched my skin tone or made me feel comfortable all day,” Kim explained. “I wanted something that felt like a second skin — supportive, soft, and empowering at the same time.” What started as a small direct-to-consumer brand soon became a cultural staple — featured on runways, in everyday wardrobes, and across the world’s biggest retail platforms. The Strategy Behind the Empire Photo Disclosure SKIMS Behind the glossy campaigns and celebrity endorsement lies a calculated, disciplined business strategy. The brand’s success rests on five pillars: inclusivity, innovation, digital dominance, smart expansion, and cultural influence. From the start, Kardashian leveraged her immense social media reach to create a sense of intimacy between brand and consumer. Every product drop became an event. Every collection told a story. “I’ve always loved storytelling through fashion,” Kim shared. “With Skims, every launch is personal. It’s about listening to what people actually want — not just what the industry says they should wear.” Photo Disclosure SKIMS Now, Skims is scaling beyond the screen. With physical retail stores in the U.S. and plans for global expansion, the company is setting its sights on the next stage of luxury lifestyle branding. Its recent collaboration with Nike — blending performance wear with Skims’ signature aesthetic — further cements its position in the athleisure and activewear market. Redefining Success in Fashion The $5 billion valuation positions Skims above legacy names like Victoria’s Secret and Under Armour — a testament to the power of relevance over tradition. Investors aren’t just betting on Kim Kardashian’s celebrity; they’re investing in a business model that reflects modern consumer values: diversity, body positivity, and authenticity. “From day one, we wanted Skims to feel like a community, not just a company,” Kim said. “I think that’s why people connect with it — because they see themselves in the brand.” Photo Disclosure SKIMS More importantly, Skims demonstrates how a celebrity brand can transcend the fleeting nature of fame. Kardashian, once dismissed by critics as a reality star capitalizing on her name, has now built a legitimate business empire — one that influences how the world perceives comfort, beauty, and confidence. What Comes Next With annual sales projected to exceed $1 billion in 2025, Skims is entering a defining chapter. The company’s next frontier lies in expanding into new categories — men’s collections, beauty, and accessories — while maintaining the core philosophy that made it iconic: every body deserves to feel at ease in its own skin. “As we grow, I never want to lose that feeling — the idea that Skims is for everyone,” Kim emphasized. “It doesn’t matter your body type, your age, your background — everyone deserves to feel confident.” Photo Disclosure SKIMS As Kim herself once said, “It’s not just about shapewear; it’s about confidence. I wanted to create something that helps people feel like the best version of themselves.” That mission has now turned into a multibillion-dollar empire — and a powerful statement that the future of fashion belongs to those who combine purpose with precision.

  • Anne Hathaway: Two Decades of Elegance, Courage, and Transformation in Cinema

    Today, November 12, the film world celebrates not only Anne Hathaway’s birthday — born in 1982 in Brooklyn — but also a career that has become synonymous with talent, versatility, and longevity. More than twenty years after charming audiences as the clumsy princess of The Princess Diaries , Anne remains one of Hollywood’s rare artists who has matured before the camera without ever losing her spark — or her sense of purpose. Anne Hathaway in "The Princess's Diary" — Photo: Disclosure/ Everett Collection From Mia Thermopolis to Hollywood Royalty It was in 2001 that Anne captured global attention with The Princess Diaries , playing Mia Thermopolis, a regular teenager who discovers she’s heir to a royal throne. The success was immediate — and suddenly, the young woman who once dreamed of Broadway was a household name. But Hathaway was never content to stay within the “princess” mold. Determined to expand her artistic depth, she sought out more challenging and complex roles. The Turning Point: Ambition and Reinvention Photo: Reproduction/ Getty Images Her pivotal moment came in 2005 with Brokeback Mountain , directed by Ang Lee. As Lureen Newsome, she proved she could tackle emotionally layered stories and shed her youthful image. The following year, she cemented her versatility alongside Meryl Streep in The Devil Wears Prada  (2006), portraying Andy Sachs — a young assistant navigating the ruthless world of fashion, learning that authenticity is the ultimate luxury. That performance didn’t just mark a generation — it positioned Hathaway as an actress capable of balancing charisma with dramatic weight, a rare feat in Hollywood. Oscar Glory and Artistic Immortality Anne Hathaway’s artistic peak arrived in 2012, when she portrayed Fantine in Les Misérables . Her haunting performance — raw, vulnerable, and transformative — earned her the Academy Award for Best Supporting Actress. The scene where she sings I Dreamed a Dream  remains one of modern cinema’s most unforgettable moments, proof of what happens when discipline meets emotional truth. Soon after, she ventured into the vastness of Interstellar  (2014), directed by Christopher Nolan. Balancing intellect and sensitivity, Hathaway demonstrated once again that no genre is beyond her reach. Beyond the Screen: Style, Substance, and Advocacy Off-screen, Hathaway has cultivated a career grounded in authenticity and awareness. As a UN Women Goodwill Ambassador, she uses her platform to promote gender equality and advocate for maternity rights and women’s representation in Hollywood. Her public presence — poised yet fearless — has made her one of the industry’s most respected voices. Nostalgic Returns and New Horizons Photo: Reproduction/ Getty Images More than two decades into her career, Anne continues to explore new creative territories. The long-awaited confirmation of The Princess Diaries 3  delighted fans eager to see her revisit the role that introduced her to the world. And according to recent reports, The Devil Wears Prada 2  is also in the works, reuniting Hathaway with Meryl Streep and Emily Blunt — a comeback that promises to blend cinema and fashion in grand style once again. Anne Hathaway in "The Princess's Diary" — Photo: Disclosure/ Everett Collection Eternal, Yet Ever-Evolving Anne Hathaway’s legacy extends far beyond awards or box office numbers. Her story is that of a woman who learned to grow under the spotlight without being defined by it — someone who challenges labels and moves effortlessly between glamour and vulnerability. At 43, Anne stands as proof that true stardom isn’t about fame — it’s about evolution, courage, and the ability to inspire. Happy birthday, Anne Hathaway — here’s to more roles, more risks, and more dreams fulfilled.

  • The Legacy of Natural Beauty: Dr. Leandro Rago and the International Recognition of the LEANDRO RAGO METHOD

    'BRASIL' EDITION COVER - NOVEMBER 2025 ISSUE Photos Disclosure By Press In a world where the pursuit of standardized beauty often crosses into excess, one Brazilian name has stood out for taking a different path: Dr. Leandro Rago. In a recent and significant international award, the Leandro Rago Method  was honored, marking the recognition of a philosophy that seeks not to reshape but to enhance innate beauty. Far from clinics that resemble production lines, Leandro Rago has built his reputation on an approach that is both scientific and profoundly human. Dr. Leandro Rago’s journey began with a fundamental question: why did orofacial harmonization — a field with such great potential — so often result in standardized, artificial-looking faces? The answer, he explains, lay in the lack of personalization. “My goal has always been to prove that it’s possible to achieve natural results while respecting the individuality of each face,” he says. It was out of this dissatisfaction that, in 2009, he began developing his own original methodology — one that steered away from “ready-made formulas” and the excesses that, in his view, trivialized the practice. The Leandro Rago Method  is the embodiment of this philosophy. It is based on a meticulous assessment of each patient’s anatomy and facial proportions, employing advanced techniques and top-quality products to achieve subtle and elegant balance. The premise is simple yet powerful: the best result is one that people can perceive as rejuvenation and enhancement — but can’t quite tell what was done. In Stockholm, on the evening of June 13, 2025, when his name was announced as the winner of Best Clinical Case of the Year  at the BTS Stockholm Award , Leandro Rago’s thoughts were not on the trophy he held. Instead, he reflected on the faces that had passed through his hands, the stories he had heard during consultations, and the early desire that drove him to prove that orofacial harmonization could be done differently. “I have always believed that naturalness is the only true path in aesthetics. This award confirms that it was worth holding on to that belief — and that the world is now moving toward what I’ve always stood for,” he says. From Restlessness to Method Dr. Leandro’s journey, guided by his core principle “Natural, yet Meaningful!” , does not follow the usual logic of standardized protocols. He has always been unsettled by artificial results and by the beauty ideals imposed by the aesthetic industry. This very discomfort led him to develop the LEANDRO RAGO METHOD  — a philosophy that rejects pre-established formulas and values the uniqueness of every face. The method is built upon a triad: attentive listening, a strong theoretical foundation, and the combination of ultra-customized techniques. Before any procedure, time is devoted to understanding who the patient is — their concerns, desires, and expectations, as well as how they perceive themselves. Then comes a detailed analysis that considers not only facial harmony but, above all, the preservation of the patient’s individuality and natural expression. “There is no universal mold for beauty. There is the balance within each individual,” emphasizes Dr. Rago. International Recognition Upon receiving the international award, the surgeon celebrated not only a personal achievement but also the consolidation of a growing movement in Brazil and beyond — one of ethical and conscious aesthetics. His pioneering stance in advocating for natural beauty was both recognized and celebrated, proving that his vision has long been ahead of its time. For him, the recognition is also a shared one. “This award isn’t just mine. It belongs to every patient who trusted me, to every colleague inspired by this path, and above all, to my family, who has always stood by my side,” he says. The impact was immediate. Across professional networks, his name quickly became synonymous with naturalness in facial harmonization. Among peers, his method became a topic of discussion and inspiration. “It’s proof that it’s possible to unite technique and humanity without losing sight of purpose,” commented a colleague who has closely followed his career. Impact Beyond the Mirror The LEANDRO RAGO METHOD  goes far beyond facial aesthetics. For many patients, it represents the recovery of self-esteem, confidence, and even the courage to recognize themselves in the mirror again. It’s not just about filling or correcting — it’s about restoring softer expressions and preserving each person’s individuality. Common stories shared in his practice include patients who used to avoid photos, social events, or even family gatherings due to insecurity. After treatment, the transformation extends far beyond facial contours — it reshapes how they interact with the world. “When a patient tells me they’ve started smiling in photos again, that’s the greatest confirmation that I’m on the right path,” Rago shares. Inspiration for Professionals If for patients the method represents personal transformation, for professionals it signals a new horizon. More and more colleagues in the field are seeking to deepen their understanding of the philosophy created by Leandro. His advocacy for naturalness has become a counterpoint to the standardized practices that dominate conferences and social media. The international recognition further strengthens this influence. Many see the award not merely as the crowning of a professional, but as the validation of an approach that prioritizes science, technique, and purpose. The Future of Harmonization The global recognition and growing adoption of the LEANDRO RAGO METHOD  signal a shift in the culture of facial harmonization: subtlety, elegance, and individuality are becoming the new measures of success. In this context, Dr. Leandro Rago stands not only as a leading reference but as a true agent of transformation, positioning Brazil at the forefront of the global conversation on beauty, health, and naturalness. “The sky is the limit — for those who believe in limits. That’s not our case!” he states, with the conviction of someone who sees far ahead. More than consolidating a name, his mission is to consolidate a philosophy — one that believes true aesthetics do not turn a face into someone else’s, but instead allow each individual to recognize themselves, authentic and confident, in the mirror.

  • Mia Goth in Frankenstein: When Costume Becomes Soul, Not Just Clothing

    In Guillermo del Toro’s long-awaited reinterpretation of Frankenstein, Mia Goth transcends the role of the gothic muse and emerges as a symbol of a new aesthetic — one that fuses the dark and the ethereal. Her costumes don’t merely dress the body; they reveal the spirit. Photo disclosure Ken Woroner/Netflix “I tried on a dress for the first time, and it clicked … She was always far closer to me than I knew.” — Mia Goth That sentence captures the starting point for the entire visual identity of the character. According to costume designer Kate Hawley, every look worn by Elizabeth Lavenza — the devoted yet doomed wife of Victor Frankenstein — is a physical translation of the soul: sometimes translucent, sometimes decaying, but always human. On-screen costume: when the body becomes a visual laboratory Del Toro’s team dove deep into an aesthetic inspired by insects, anatomy, and religious iconography. The chosen materials — iridescent organza, metallic embroidery, and delicate lace — reflect the film’s central dualities: science and faith, love and sacrifice. Ken Woroner/Netflix “Elizabeth is such a complex mix of love, loss, and strength … I wanted to bring a lot of emotion to her, to show her heart and her courage, not just her sadness.” — Mia Goth The palette conceived by Hawley blends aniline green, magenta, and lavender glass tones, echoing beetle wings and the pigments of the Victorian era. One standout piece — a fractaled shawl inspired by insect wings — represents Elizabeth’s emotional metamorphosis. When Goth transforms into Claire Frankenstein, Victor’s mother, her wardrobe turns blood-red, with a veil that flows like smoke. Hawley reveals that Del Toro wanted her “to look like she was made of fog and devotion.” Ken Woroner/Netflix “The shoot was difficult and intense … I walked onto that set and was so nervous I could feel my heart beating in my body.” — Mia Goth Even behind the scenes, the process was visceral. For Goth, the costume wasn’t decoration — it became a second skin, shaping her posture, breath, and expression. From the set to the red carpet: fashion as an emotional extension The darkly romantic and translucent aesthetic of Frankenstein continued through Mia Goth’s real-life appearances. Each premiere became an echo of the film’s haunting beauty: In New York, she wore a sheer Ferragamo dress with wool shearling panels and lace detailing — a modern vision of gothic femininity. In London, she appeared in a lavender gown by Conner Ives, backless and semi-transparent, mirroring Elizabeth’s iridescent palette. In Los Angeles, she embodied the darker side of romance in a black lace gown by Dior, channeling both mystery and sensuality. Her looks were paired with archival Tiffany & Co. jewelry, including a necklace featuring over 40 carats of diamonds, a direct reflection of the opulent precision seen in the film’s costuming. Ken Woroner/Netflix “That was helpful, because that’s exactly how a woman in the Victorian world would feel, and it formed how I moved and how I sat … from the outside in this time around.” — Mia Goth Goth admits that the costumes guided even her smallest gestures. From the stitching to the emotion, everything intertwined — a literal embodiment of Frankenstein’s theme: creation stitched between worlds. A new gothic legacy: redefining feminine darkness Photos Ken Woroner/Netflix Mia Goth’s portrayal in Frankenstein signals a new chapter in the fusion of fashion and cinema — where gothic style is no longer caricature but refined melancholy. Hawley’s designs and Del Toro’s vision construct a visual poetry that inspires modern fashion narratives: transparency, lace, heirloom jewelry, and the celebration of emotional vulnerability. Photos Ken Woroner/Netflix For the fashion world, Frankenstein stands as more than a film; it’s a visual study in rebirth — a meditation on beauty, fragility, and transformation. photo Netflix And Mia Goth, through her visceral performance, becomes the beating heart of that aesthetic.

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