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BEAUTY COVER EDITION - OCTOBER 2026 ISSUE Photos: Carol Andrade - @carol.andrade_____ Yeda Duarte has built her name in aesthetic dentistry through a combination that is not always easy to achieve: precision and sensitivity. Her approach to smiles stems from a very particular way of observing what is already there. For Yeda, a good result does not need to draw attention to the procedure itself. It needs to feel right for the person who will live with it. This perspective gradually took shape in her clinical practice. Working with freehand composite resin restorations requires technical expertise, but also a keen eye for detail. Every smile has its own proportions, characteristics, and distinctive features. When the intention is to preserve the identity of the person in the chair, there is no room for a formula designed to produce the same result for everyone. It was through this daily practice that her technique gained consistency. Refining what could be improved without erasing what was already part of a person’s face became the guiding principle behind her decisions. Over time, what she had built in the clinic began to extend beyond the treatment room. Years of study, experience, and refinement started to be shared with other professionals through courses, methods, and new projects. Handmade emerged from this movement, expanding the reach of work that had until then been focused primarily on clinical practice. Dentistry, however, was never left behind. It remained the foundation from which other ventures began to take shape. Teaching brought new challenges, entrepreneurship opened new paths, and her work gradually expanded to include women interested in building and growing their own businesses. Gradually, these experiences began to occupy different spaces within her career. Yeda continued working in dentistry and professional education while developing projects focused on entrepreneurship and women's development. These are distinct areas, yet they all emerged from the same professional journey. This expansion reflects a career shaped by study, practice, and a constant pursuit of improvement. Rather than simply taking on different roles, Yeda built an approach to her work in which clinical experience and shared knowledge began to move forward together. Recognition followed this journey as well. Educational projects, entrepreneurship initiatives, and honors came to reflect a professional path that had already extended beyond the boundaries of the clinic. Today, her name is associated not only with aesthetic dentistry, but also with a broader approach to work, knowledge, and professional development. It is through this journey, the choices that have brought her career to where it is today, and the paths she still hopes to pursue that Yeda Duarte speaks with Hooks Magazine. 1. Your work has become closely associated with natural-looking results, yet naturalness is one of the hardest things to achieve. At what point did you realize that creating a more subtle result required an even deeper mastery of technique? I believe naturalness is one of the greatest expressions of technical mastery. At the beginning of my career, like many professionals, I also associated a beautiful result with teeth that were very white, perfectly aligned, and symmetrical. But over time, I came to understand that true beauty lies precisely in the details that make each smile unique. Nature is not perfectly symmetrical, and perhaps that is what makes it so beautiful. It was when I began studying anatomy, light, textures, and the behavior of materials in greater depth that I realized the more knowledge I acquired, the less I needed to make my intervention noticeable. Today, my greatest goal is for people to admire a smile without necessarily realizing it has been transformed. And to me, achieving this level of subtlety requires far more technical skill than simply creating beautiful teeth. 2. Your technique emerged largely from your own hands, your eye, and the way you understand each smile. What was it like to turn all of this into a method and teach others without losing the identity that has always defined your work? I believe this was one of the most challenging and, at the same time, most beautiful processes of my journey. For a long time, my way of working was something extremely intuitive. I knew what I wanted to create, could visualize the result, and my hands simply followed that reasoning. But teaching required me to transform this sensitivity into knowledge that others could understand and reproduce. I had to study my own work even more deeply, understanding every movement, every decision, and every detail of my technique. And there is something very interesting about this: teaching has also made me a better professional.But I have always been deeply concerned with not training professionals who would simply reproduce my smiles. I want my students to develop their own eye, their own identity, and their own artistic sensitivity. Because I believe technique can be taught, but identity must be built. And perhaps that is one of the greatest purposes of my work as a teacher: to provide enough knowledge for other hands to create something extraordinary, too. 3. When you began teaching, your work started reaching far beyond your own patients. Thousands of professionals began learning from what you had built. Did this change the way you viewed the responsibility that comes with teaching? Completely. When we work in a clinic, we have a responsibility to transform the life of the patient sitting in front of us. But when we begin teaching, we realize that our knowledge can reach people we may never even meet in person. And that is about so much more than teaching a technique. Today, when I see a student grow, gain recognition, improve their results, and even transform their financial circumstances through their profession, I feel that my work has taken on a dimension I could never have imagined when I first started. I have always viewed education as a tremendous responsibility. I don't simply want to teach someone how to create composite resin veneers. I want to teach them how to think, develop critical judgment, respect each patient's individuality, and pursue excellence even in the details that no one notices. There is a significant difference between sharing information and truly shaping a professional. And I want the knowledge I share to continue generating results that extend far beyond my own clinical practice. 4. You often talk about growing without losing your essence. At some point, however, growth requires difficult choices, and there isn't always an obvious answer. Which decision challenged you the most throughout this process? I believe one of the most difficult decisions was understanding that, in order to grow, I would need to learn not to be involved in everything. I am a very detail-oriented person. I like to oversee processes and take care of the experience of my patients, my students, and everything that carries my name. For a long time, I believed that ensuring excellence meant being directly involved in every detail. But there comes a point when this stops being a strength and begins to become a limitation. Building a team, delegating responsibilities, and trusting other people required tremendous personal growth from me, not only as an entrepreneur but also as a woman. Today, I understand that growth doesn't mean doing more things, but learning to direct our energy more effectively toward what truly matters. I continue to be extremely demanding when it comes to the quality of what we deliver, but I have come to understand that excellence can also be achieved through other people, as long as they share the same values. Perhaps the greatest challenge of growth is precisely this: learning to let go of control without letting go of your essence. 5. At some point, did you realize you were building something that went beyond your own name? What made you understand that it could continue to hold value without depending on your presence in every detail? I believe this realization began to become clearer when I started seeing the results of my work taking shape through other people. When I see a student applying what they have learned from me, building their own journey, and transforming the lives of their patients, I realize that this knowledge no longer belongs to me alone. And in the business world, this realization has been equally important. Today, I am experiencing a very special phase, with the development of a new space that represents not only the expansion of my clinical practice, but also a much larger project focused on education, experience, and professional development. I want to build something with enough identity, values, and purpose to continue growing independently of my presence in every detail. Because, in the end, I believe that true legacy lies not only in what we manage to build with our own hands, but above all in what continues to flourish through the people we touch along the way. 6. You once wrote that delicacy and strength have never been opposites. Looking at everything you have built, how has delicacy changed the way you lead, make decisions, and understand your own ambition? For a long time, we were taught to believe that, in order to occupy certain spaces, a woman had to become tough. That leadership required a more rigid attitude, that ambition had to be accompanied by aggressiveness, and that sensitivity could be interpreted as weakness. But I have never identified with that idea.I have always been a woman who appreciates beauty, details, caring for others, and creating a sense of belonging. At the same time, I have always had big dreams, a determined personality, and an enormous desire to build something meaningful. Over time, I understood that I didn't have to choose between these two sides of myself. Delicacy has taught me to look at people more attentively and to understand that there are stories behind every patient, every student, and every person who works with me. This also influences the way I lead and make decisions. Today, my ambition is not related solely to the scale of what I can build, but also to its quality, meaning, and impact.I want to grow, pursue ambitious projects, and continue claiming my place. But I don't want any of these achievements to distance me from the woman I am. Because, to me, true strength does not lie in giving up delicacy. It lies in discovering that we can be incredibly strong without losing our sensitivity. Buy your printed edition by clicking below, global shipping:

FASHION COVER EDITION - OCTOBER 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio In Roberta Budel’s story, aesthetics does not begin in the mirror. It begins with care. This starting point helps explain why, in her work, transformation does not necessarily mean changing, but rather finding ways to enhance what is already there. Before RB Clinic, there was nursing. It was through this first professional choice that Roberta developed a way of looking at others that she would carry into aesthetics: every person arrives with their own expectations, experiences, and individual relationship with their image. This perspective remains at the heart of the way she works. Rather than following trends or pursuing standardized results, Roberta is interested in understanding what makes sense for each patient. It is an approach that requires technical knowledge, attention to detail, and the discernment to recognize that not every possibility needs to become an intervention. Education has always played an important role in this journey. In a field that is constantly evolving through research, technologies, and new approaches, continuing to study is part of professional responsibility. Her curiosity about science and what remains to be discovered continues to shape a career built on the pursuit of knowledge. As RB Clinic grew, Roberta also had to expand her role. The challenges of clinical practice were joined by decisions involving management, team building, processes, and positioning. Building a company brought a new perspective: it was no longer enough to provide excellent care in every appointment. She also needed to create a structure capable of translating those same principles into the experience of everyone who walks through the clinic’s doors. The team grew, the organization took shape, and the brand developed its own identity while continuing to carry the values and references of its founder. Throughout this process, Roberta also had to learn to delegate, share responsibilities, and see the business beyond the daily routine of patient appointments. The experience gained through practice remains fundamental, but it now exists alongside other areas of expertise, from leadership to long-term vision. Growth is no longer simply a matter of technical improvement; it also involves people, decisions, and the structure that sustains what has been built. Today, her interests extend to areas such as longevity, regeneration, and innovation, as well as the challenges of leading a constantly evolving company. These may be different fields, but they are connected by the same curiosity: understanding what is changing and what may make sense for the future of RB Clinic. Looking back at this journey, there is a thread connecting the professional who began in nursing to the entrepreneur who built her own clinic. The responsibilities have changed, her knowledge has expanded, and her work has taken on new dimensions. The care, however, has remained. Perhaps this is what refinement means to Roberta in its most personal sense: looking closely, recognizing what can be improved, and making precise choices without losing sight of what makes each person unique. RB Clinic continues to grow, as do the horizons of its founder. And although the path has changed since her early years in nursing, something from that initial choice remains present in everything that has followed. It is from this perspective that Roberta speaks about the decisions that have brought her to this point, the principles that guide her work, and what she still hopes to build. 1. Your professional background began in nursing, a profession deeply connected to care. What did that choice leave with you, and which of those lessons still shape the professional and entrepreneur you have become? Nursing taught me that, before any procedure, there is a person. There is a story, an insecurity, an expectation, and often an enormous amount of trust placed in that professional. That way of looking at the human being remains very much present in everything I do. Nursing also taught me responsibility, precision, discipline, and, above all, that knowledge is never optional when we are dealing with people’s lives. I carry that with me into aesthetics to this day. For me, aesthetics is not only about appearance; it is about safety, naturalness, self-esteem, and respect for individuality. As an entrepreneur, these same principles have taken on a broader dimension. Today, I do not only care for patients: I care for a team, an experience, a brand, and everything we have built within RB Clinic. Care remains the essence; it has simply expanded its reach. 2. Aesthetics can easily move toward standardization, but you advocate for respecting each patient’s identity. For you, where is the line between transforming someone and changing who they are? And how does this principle guide your decisions? I believe the line is crossed when a procedure stops enhancing who that person is and begins trying to turn them into someone else. I do not believe in an aesthetics of reproduction. I do not want every patient to have the same face, the same contours, or the same expression. Every face has a story, a structure, and an identity. My goal is to enhance individual features, balance proportions, and restore what may have been altered by time, weight loss, or other factors, without erasing the person’s essence. Before thinking about a syringe, a device, or a technique, I ask myself: what does this person need to remain themselves, simply as the best version of who they are? That question guides many of my decisions. 3. RB Clinic has grown to represent much more than your own work. At what point did you realize that you were building a brand with an identity of its own, capable of existing beyond your name? I think I realized it when I understood that people were no longer coming to RB Clinic simply because they were looking for me. They were coming because they were looking for an experience, a standard of care, a particular approach to aesthetics, and a feeling they had already come to associate with the brand. In the beginning, RB Clinic was closely connected to my personal journey. Over time, we built values, processes, a team, a visual identity, and, above all, a culture. Today, I see RB Clinic as an extension of my values, but not as something limited to me personally. That is very special to me. Because building a strong brand is precisely about making it capable of carrying its essence even when you are not involved in every detail. 4. As RB Clinic grew, you also had to take on other roles, including management, leadership, team development, and positioning. What has most transformed the way you see your own work since stepping into these roles? I had to understand that growth does not mean doing everything on your own. Perhaps that has been one of the biggest changes in my journey. When you are a professional, the outcome often depends directly on your own hands. When you become a leader, the outcome also depends on your ability to develop people, delegate, communicate, make decisions, and build a culture. I learned that leadership is not about being above the team; it is about creating the conditions for people to grow alongside you. I also began to see my work in a more strategic way. Today, I think not only about the procedure I am going to perform, but about the entire experience, the patient journey, the sustainability of the business, and the future of the brand. 5. You speak often about knowledge, staying up to date, and continuous evolution. Even after everything you have built, what still sparks your curiosity? What do you feel you still want to learn, explore, or accomplish? I still feel incredibly curious. And perhaps that is one of the qualities that motivates me the most. Aesthetics is constantly evolving. New technologies, new studies, new protocols, genetics, longevity, biostimulation, regeneration… all of these areas spark my interest. I like to understand not only what a technology does, but why it works, who it makes sense for, and how we can use it in an increasingly safe and personalized way. But there is also a curiosity that goes beyond technique. I want to continue learning about management, leadership, behavior, innovation, and brand building. And I still have many dreams. I want to expand RB Clinic, train professionals, share knowledge, and take my method and vision to other places. I believe that evolution means refusing to become complacent with what has already worked. 6. When you look at everything you have built so far, what would you like people to remember when they think of you and RB Clinic? I would like them to remember the feeling that we did everything with authenticity. That RB Clinic was built with knowledge, dedication, care, and the courage to do things differently. That every patient who came through our doors felt seen, respected, and cared for as a person, rather than as a procedure. Personally, I would like to be remembered as someone who was never afraid to dream big, but who never lost her essence along the way. If one day someone looks at my journey and thinks that it is possible to build a successful career without giving up your values, family, care, and purpose, then I believe it will all have been worth it. Because, in the end, what matters more than what we build is what we leave behind in people after we have passed through their lives.

Benuá unveils a new chapter in Paris during Paris Fashion Week. Photos Disclosure Press A Brazilian fragrance brand chooses the French capital to unveil the new identity of its body mists, further strengthening its connection with the worlds of fashion, beauty, and lifestyle. Paris was the setting chosen by Benuá to mark one of the most important moments in the brand’s journey. On September 29 and 30, during Paris Fashion Week, the Brazilian fragrance brand unveiled the new visual identity of its Gênesis, Zayah, and Seraphine body mists at an activation held at the Maison de l’Amérique Latine on Boulevard Saint-Germain. The participation took place as part of the Maison BAZAAR Brasil program, bringing Benuá into contact with an international audience during one of the busiest periods for the fashion industry in the French capital. More than a packaging redesign, the presentation marks a new chapter for the brand. Born in Brazil and built around a close relationship with its community, Benuá has been expanding its territory beyond fragrance, bringing together perfumery, fashion, design, culture, and lifestyle. The new identity of the body mists reflects this evolution. Gênesis, Zayah, and Seraphine now feature packaging designed to highlight the personality of each fragrance and transform the product into an increasingly visual, sensory, and desirable experience. For Camila Dias, founder of Benuá, presenting this new chapter in Paris holds special meaning. “There are moments when you can truly see the scale of what you’re building. Seeing a brand that was born with me in Brazil occupying a space in Paris during Fashion Week was one of those moments. It’s not just about new packaging. It’s about realizing that Benuá has grown, matured, and is ready to enter new spaces without losing the essence that made people fall in love with it from the very beginning.” Choosing Paris for this moment also reflects Benuá’s move to position itself increasingly at the intersection of fragrance, beauty, and fashion, bringing the brand’s Brazilian identity to new contexts and audiences. From Brazil to Paris, Benuá unveils a new image for its body mists, taking another step in a journey that is beginning to transcend borders.

As the French capital welcomes the Spring/Summer 2027 collections, celebrities are transforming the streets, front rows and fashion presentations into a spectacle of personal style, daring silhouettes and cultural influence Paris has once again become the center of the fashion universe. With the arrival of Spring/Summer 2027 Fashion Week on September 28, the French capital is preparing to welcome some of the industry's most influential maisons, designers and personalities. Yet, even before the runway collections fully unfold, the celebrity presence is already shaping the conversation. From Rihanna's striking appearance at Matières Fécales to Céline Dion's unexpected performance at the Eiffel Tower and Rosalía's unconventional street-style moment, the opening days have demonstrated how celebrity fashion continues to extend beyond the traditional runway, becoming an essential part of the global fashion narrative. According to coverage published by CNN Style on September 28, Paris Fashion Week remains one of the most anticipated stops on the international fashion calendar, bringing together personalities from music, cinema, sports and entertainment. With houses such as Chanel, Dior, Celine and Louis Vuitton presenting their latest visions, the attention naturally extends to the guests occupying the front rows and the looks they choose to wear. Rihanna Turns the Streets of Paris into Her Own Runway Rihanna wore a custom copper tinsel ensemble from Matières Fécales ahead of their presentation to kick off Paris Fashion Week Monday. Aitor Rosas Sune/WWD/Getty Images Rihanna made a powerful entrance at the Matières Fécales Spring/Summer 2027 presentation, setting the tone for a week where fashion is expected to challenge conventions. The singer appeared in a custom-looking copper-toned ensemble featuring a dramatic tinsel-like texture, transforming the traditional skirt suit into a bold statement of sensuality and experimentation. Paired with a sheer black top and sculptural heels, the outfit embraced the performative dimension of fashion, where texture, movement and attitude become as important as silhouette. Her appearance reinforces a defining aspect of contemporary celebrity dressing: the ability to turn a single public outing into a moment that resonates throughout the industry. Rather than simply attending a show, Rihanna embodies the increasingly blurred relationship between fashion, personal identity and visual storytelling. Céline Dion Brings Star Power to the Eiffel Tower Céline Dion took a break from her sold-out comeback residency to perform at the Le Défilé L'Oréal Paris "Express Your Worth" show. Aurore Marechal/Getty Images In one of the evening's most memorable moments, Céline Dion made a special appearance at L'Oréal Paris' annual runway show, held against the illuminated backdrop of the Eiffel Tower. The performance added an emotional dimension to an event already defined by glamour and international visibility. Dion, who has maintained a strong connection with the beauty brand since becoming an ambassador in 2019, brought her unmistakable presence to a presentation that united fashion, beauty and entertainment. The show also featured appearances by Kendall Jenner, Heidi Klum, Andie MacDowell, Philippine Leroy-Beaulieu, Lindsey Vonn and Paralympic champion Beatrice Vio, illustrating the event's broad cultural reach. More than a traditional runway presentation, the evening demonstrated how beauty brands are increasingly using fashion as a platform for storytelling, representation and shared experiences. Rosalía Redefines Street Style with a Ballet-Inspired Look Rosalía stepped out for a casual photo op outside of the Ritz Carlton wearing a demure gray cardigan, tulle tutu, and sky-high stilettos. Pierre Suu/GC Images/Getty Images Rosalía offered a different interpretation of fashion week dressing with an ensemble that balanced understated elegance and theatrical expression. Spotted outside the Ritz Paris, the Spanish singer wore a gray cardigan paired with a black tulle tutu, creating an unexpected contrast between everyday dressing and the romantic language of ballet. Completed with towering heels and oversized sunglasses, the look introduced a darker, more unconventional interpretation of ballet-inspired fashion. The outfit reflects the singer's ongoing exploration of movement, performance and visual identity, extending the aesthetic influences of her artistic work into her personal wardrobe. In a city where street style often competes with the runway for attention, Rosalía's appearance serves as a reminder that fashion's most compelling statements are not always presented under the lights of a catwalk. The Front Row as a Fashion Destination The growing prominence of celebrity appearances at fashion week reflects a broader transformation in the industry's relationship with visibility and influence. While designers remain at the center of the official collections, the presence of international personalities creates additional layers of engagement, extending the reach of each presentation through photography, social media and global press coverage. The front row has evolved into a platform where personal style, brand identity and cultural relevance intersect. A carefully selected outfit can generate conversations that continue long after the show concludes, while celebrity attendance can introduce emerging designers to audiences far beyond the traditional fashion community. For established houses and independent labels alike, these moments have become an integral part of how collections are experienced and remembered. Paris Sets the Stage for a New Fashion Conversation With the official calendar running from September 28 to October 6, Paris Fashion Week is only beginning to reveal its Spring/Summer 2027 narrative. As the collections unfold, the intersection of celebrity culture, creative direction and runway innovation will continue to shape the season's most significant conversations. The opening appearances have already established a compelling visual dialogue: Rihanna's experimental glamour, Céline Dion's commanding presence and Rosalía's unconventional elegance each offer a distinct perspective on what it means to dress for the contemporary fashion landscape. Ultimately, Paris Fashion Week is not defined solely by what happens on the runway. It is also shaped by the personalities who bring fashion to life, transforming clothing into cultural expression and turning the French capital into a living portrait of the industry's evolving identity.

Against the arid horizon of the Las Vegas desert, Juju Salimeni takes center stage in a special editorial for Hooks Magazine, where fashion, attitude, and personality converge in a striking visual narrative Editor-In-Chief: @directorhooks / Fashion Director: @evelyoliveira / Press office : @kaiocezzar_ In a city that hosts one of the world's most prestigious bodybuilding events, Mr. Olympia, Juju is present to experience the international bodybuilding circuit firsthand, reaffirming her connection to the fitness world and her influence far beyond it. Wearing Balenciaga, the personality brings sophistication and boldness to every frame, transforming the desert landscape into a backdrop for an aesthetic that seamlessly blends power, sensuality, and contemporary elegance. Juju Salimeni for Hooks Magazine. Captured in Las Vegas, Nevada.

From Taylor Swift to Tyla, Charli XCX, Teyana Taylor, and Pabllo Vittar, the red carpet reaffirms fashion as an extension of artistic identity and freedom of expression Photos Disclosure Getty Images The 2026 MTV Video Music Awards red carpet once again proved that when music and fashion collide, the result goes far beyond a succession of glamorous outfits. Held on September 27 at the Peacock Theater in Los Angeles, the ceremony brought together some of the most influential figures in the music industry for an evening in which aesthetics, personality, and individual expression took center stage. Before the first performances even began, the guests’ looks had already established a narrative of their own. From haute couture references and provocative silhouettes to sculptural constructions and an atmosphere of dark glamour, the 2026 edition offered a compelling overview of contemporary fashion, moving between theatricality and minimalism without compromising the identities of those wearing each creation. More than simply embracing trends, artists used the red carpet as a platform to communicate their own visual languages, transforming every appearance into a moment of self-expression. Elegance Meets Individuality Photo: Getty Images Taylor Swift stepped out in a creation by Tamara Ralph, reaffirming the power of sophisticated elegance at an event renowned for its daring fashion statements. The singer’s appearance demonstrated how a striking image can also be achieved through a refined approach, where silhouette and attention to detail play fundamental roles. Photo: Getty Images Lisa, meanwhile, combined designs by Quine Li and The Attico in a composition that embraced contemporary aesthetics and the freedom to experiment. The artist, who moves effortlessly between music, performance, and fashion, reinforced her position as one of the figures helping shape the visual language of international pop culture. Raye opted for Georges Hobeika, bringing the tradition of haute couture to the event and highlighting its ability to transform clothing into a visual experience. Her choice reinforced the presence of sophisticated femininity that requires no excess to make a powerful statement. Dark Glamour and Provocative Aesthetics If one characteristic defined several of this year’s ensembles, it was the emergence of a more dramatic aesthetic. Charli XCX, dressed in Saint Laurent, and Teyana Taylor, wearing Zuhair Murad Couture, were among the names exploring a visual language defined by dark glamour, intensity, and theatricality. Both artists represent different interpretations of the same idea: fashion as a tool for constructing identity. Rather than serving merely as ornamentation, their outfits took center stage, establishing a direct connection with their personalities and artistic journeys. Teyana Taylor, in particular, maintains a consistent relationship with fashion as an extension of her artistic expression. Her choices frequently explore proportions, textures, and references that challenge conventions, bringing the red carpet closer to a space of creative experimentation. Tyla and the Power of New Silhouettes Among the moments that captured the evening’s irreverent spirit, Tyla stood out in a Mowalola creation, embracing the low-rise aesthetic that has increasingly entered contemporary fashion conversations. The look speaks to a generation revisiting the codes of previous decades and transforming them into new possibilities for expression. The low-rise silhouette, closely associated with early-2000s pop culture, returns through an updated perspective in which sensuality and attitude take center stage. Tyla’s choice highlights how artists of her generation actively participate in shaping trends, not simply reproducing references but reinterpreting them through their own identities. Menswear Enters a New Era of Experimentation The red carpet also made room for different interpretations of menswear. Sombr, in a custom ERL creation, and Troye Sivan, wearing Erdem, demonstrated how traditional boundaries in men’s fashion continue to be explored through new proportions, combinations, and aesthetic references. Shaboozey, dressed in Chrome Hearts, added another dimension to the evening, bringing luxury fashion closer to elements associated with urban culture, while David Corenswet and other guests contributed to the diversity of styles on display. These choices reflect a broader transformation in how menswear is presented at high-profile events. Growing interest in expressive pieces and less conventional combinations expands the possibilities of image-making, allowing clothing to become a powerful instrument of individuality. Spectacle as a Language The presence of names such as Paris Hilton, in The Blonds, Normani, in Robert Wun, and Sienna Spiro, in Valentino, reinforced the diversity of approaches that defined the event. From pop culture references to more conceptual creations, the red carpet became a meeting point for different generations, aesthetics, and interpretations of glamour. Photo: Getty Images The participation of Pabllo Vittar also brought Brazilian representation to the international celebration, reaffirming the artist’s presence in a landscape where music, fashion, and performance intersect. Her career is deeply connected to the exploration of image as an expression of freedom and identity, elements that find a natural platform for dialogue within the world of the VMAs. When Fashion Goes Beyond the Red Carpet The MTV VMAs have always occupied a unique position on the cultural calendar. Unlike events where fashion is primarily associated with tradition and formality, the awards carry a legacy of irreverence, experimentation, and a direct connection to youth culture. In 2026, that spirit remained unmistakable. The looks presented did not follow a single aesthetic direction but instead created a mosaic of references reflecting the plurality of today’s music industry. Between the precision of haute couture, the boldness of contemporary silhouettes, and the power of individual identities, the red carpet reaffirmed that dressing for a major occasion is also a way of telling stories.

BEAUTY COVER EDITION - SEPTEMBER 2026 ISSUE Photographer: Pâmela Barli - @pamellabarli Between Dentistry, Facial Harmonization, wellness, and international stages, Yasmin Richieri has been building a concept of beauty that cannot be confined to a single definition. Some people enter the aesthetics field through image. Yasmin Richieri began with anatomy. It was through Dentistry that she learned to observe the face up close: structure, proportion, symmetry, and function. Over time, this knowledge led her to Facial Harmonization and, with it, to a more complex understanding of what happens when someone decides to change their appearance. Because a face is not simply a collection of measurements. There is the way a person recognizes themselves in it, the way they perceive certain features, and the expectations they bring with them when they sit down with a professional. There is also a fine line between enhancing a feature and making it feel as though it no longer belongs to that person. It is within this space that Yasmin has built her practice. That discussion took on another dimension when the body became part of her own personal experience. In 2026, Yasmin brought into the competitive world an interest that had already been part of her daily routine: training, caring for her body, and shaping her image. Her debut took place at WBFF Worlds in Miami, where she won the Diva Fit Model title. The transformation, however, was less radical than it might seem. Yasmin did not leave the office behind to step onto the stage. She continued seeing patients, working with faces, and accompanying people through their own transformation processes. The difference was that, this time, the transformation was also her own. During her preparation, she began experiencing a series of challenges that she had previously observed mainly from the other side: discipline, expectations, exposure, pressure, and the everyday relationship with her own body. In the office, there is time to analyze, talk, and build a decision. On stage, all of that has to be presented within a matter of minutes. The body is evaluated, but posture, presence, and image are also part of that language. This is precisely where the fitness world intersects with Yasmin’s story. The stage reveals the result, but it reveals very little about what it took to get there. Before the photograph, there is a routine. Training, nutrition, rest, repetition. There are ordinary days, small choices, and a discipline that has to continue even when no one is watching. It was also through this journey that the word wellness took on a different meaning. More than an image associated with a particular lifestyle, wellness came to represent a more conscious relationship with the body and with everyday life. For Yasmin, health, performance, aesthetics, and self-care are not separate subjects. They are part of the same process, one that also involves knowing how to pursue goals without turning the search for a particular image into an obligation to be perfect. Her experience on stage ultimately brought something back to the office. By experiencing firsthand what it means to shape an image, navigate expectations, and see herself throughout a process of transformation, Yasmin expanded the perspective she already had as a professional. The face she observes in the office became, for her, even more clearly connected to the body, posture, presence, and the way each woman chooses to present herself to the world. From this intersection emerged what she calls Integrative Aesthetics, an approach that brings together the face, body, proportion, and image. More than a fixed definition, the concept reflects Yasmin’s own journey. The question behind it is simple to formulate, yet difficult to answer: how far is it worth transforming an image without losing what allows someone to continue recognizing themselves in it? The dentist and the athlete do not occupy opposing spaces. One experience helps explain the other, and it is precisely at this intersection that Yasmin’s journey gains its uniqueness. It is from this perspective that we begin our conversation. 1. Your career began in Dentistry and developed within aesthetics, particularly Facial Harmonization. What has the profession taught you about beauty that you cannot find in a predefined standard? And how does your professional perspective influence the way you understand each person’s individuality? Dentistry, and especially my work in Facial Harmonization, has taught me that beauty is not about following a standard, but about understanding what makes sense for each individual. Throughout my career, I have realized that there is no ready-made formula for beauty. Every face has its own story, identity, proportions, and characteristics. That is why I believe my role as a professional is not to transform someone into somebody else, but to enhance what is already unique about them, seeking balance, harmony, and naturalness. My professional perspective has also taught me to see the face as a whole. It is not simply about correcting an isolated feature, but about understanding proportions, symmetry, structure, and, above all, each patient’s individuality. Often, a detail that may seem small can have a tremendous impact on how that person sees themselves. For me, Facial Harmonization should not erase identities. On the contrary, it should reveal and enhance the best version of each person while respecting their features and essence. It is precisely this combination of technical knowledge, sensitivity, and individuality that, to me, makes aesthetics truly beautiful. Working with Facial Harmonization involves a delicate balance between transforming, preserving, and respecting what makes each face unique. How do you view the relationship between aesthetic procedures, self-esteem, and identity today, particularly at a time when there is so much pressure to conform to certain beauty standards? Today, I see the relationship between aesthetics, self-esteem, and identity as something deeply personal and, therefore, something that requires responsibility. An aesthetic procedure can indeed contribute to self-esteem, but I believe it should always stem from the patient’s own desire and never from the need to conform to an imposed standard. We live in a time when beauty references are more accessible than ever, while at the same time becoming increasingly standardized. Social media has expanded access to different aesthetic ideals, but it can also create the feeling that there is a single model of a face, youth, or beauty that everyone should strive to achieve. It is precisely in this context that professionals need to adopt a discerning and, above all, individualized approach. My role is to understand this distinction and guide each treatment with technical expertise, ethics, and sensitivity. I believe the most contemporary approach to aesthetics is one that does not seek to standardize faces, but rather preserve identities. Because when beauty is truly individual, it does not need to follow a standard to be recognized. It was precisely from this professional perspective on proportion, symmetry, and balance that the fitness world began to take on a different meaning for you. When you decided to compete, what did the experience make you realize about the relationship between the face, the body, and image? When I decided to compete, I realized that the fitness world had a very deep connection with my professional perspective: proportion, balance, symmetry, and individuality. Recently, I had the opportunity to compete at WBFF Worlds in Miami, where I won the Diva Fit Model title. More than an achievement, it was an experience of discipline, self-discovery, and transformation.Being on stage made me understand even more clearly that the face and body are part of the same identity and need to communicate with each other harmoniously. Just as in Facial Harmonization, I believe it is not about pursuing a standard, but about enhancing individual characteristics. To me, true aesthetics lies in the balance between image, identity, and essence. Wellness became part of this journey not only through training, but through everything behind it: nutrition, routine, discipline, rest, self-care, and body awareness. After experiencing competitive preparation, what changed in the way you understand health, well-being, and quality of life? Competitive preparation completely transformed my perception of health, well-being, and quality of life. I came to understand that taking care of the body goes far beyond aesthetics or achieving a specific result: there is an entire lifestyle behind a healthy physique and a balanced mind.The experience of competing showed me that quality of life does not mean pursuing a perfect routine, but rather building a routine that makes sense, supports our goals, and allows us to evolve without losing our essence.For me, wellness came to represent precisely that: the integration of health, performance, aesthetics, and self-care—a more conscious and complete way of living. Today, the woman who sits in the consultation room and the woman who steps onto the stage are the same person, but perhaps they reveal different sides of you. What have these two experiences taught each other, and what do you believe you could only understand about aesthetics after experiencing both? In the consultation room, I learned to look at individuality: every face has its own story, identity, personality, and unique beauty. Facial Harmonization has never made sense to me as a pursuit of a standard, but rather as a way of enhancing what already exists in each person while respecting their features and essence.On stage, I experienced the other side of this relationship with image. I experienced firsthand what it means to dedicate yourself to a transformation, deal with expectations, discipline, exposure, and, above all, learn to see your own body with greater awareness. That brought a different kind of sensitivity to my professional perspective. Perhaps this is the greatest understanding these two experiences have given me: true aesthetics is not about transforming someone into another person, but about revealing, with balance and intention, what is already most beautiful within them. And last, but certainly not least: what is your voice? After everything you have built in your profession and everything you have come to experience through wellness and competition, what do you believe needs to be said today about beauty, self-care, discipline, and the way a woman chooses to shape her own image? I believe we need to talk about beauty in a more conscious and liberated way today. My journey has taught me that self-care is not vanity, and discipline is not punishment. They are forms of self-respect. In the consultation room, I see women seeking to feel more beautiful, more confident, and more aligned with the image they have of themselves. Through wellness, I experienced the other side: I discovered the strength, discipline, and dedication required to build a physical version of myself that once existed only as a goal. If there is one message I would like to leave, it is that our image should be an extension of who we are, not a prison created by the gaze of others. We can shape our bodies, our style, our beauty, and our journeys in many different ways. What matters most is that this process is conscious, healthy, and genuinely our own. Today, to me, beauty means exactly that: not becoming someone else, but having the freedom to reveal different versions of ourselves—with health, discipline, self-esteem, and purpose.

A survey shows that 90% of patients are men and points to an increasingly early search for the procedure; specialists explain how hair loss, self-esteem, social media, and moments of personal reinvention help explain this shift The image of a man who waits for hair loss to progress for years before seeking a hair transplant is beginning to change. A survey conducted by the Dr. Vlassios Marangos Junior Institute reveals that 35 is the most common age among patients seeking the procedure. The patients range in age from 28 to 55, with men accounting for 90% of those treated. Dr. Vlassios Marangos The numbers help reveal a transformation that goes beyond aesthetics. According to the clinic, men are seeking medical consultations at younger ages and showing greater concern not only about hair loss itself, but also about its impact on self-esteem, perceptions of youth, and their overall appearance. “Today, men don’t necessarily wait for hair loss to progress before seeking a solution. There is a greater concern with preserving their appearance and self-esteem, which means they are seeking treatment earlier,” explains Dr. Vlassios Marangos Junior, a specialist in hair transplantation. According to psychologist, neuropsychologist, and psychoanalyst Cristiane Belmonte, director of Belmonte Health, hair holds an important symbolic role in the construction of the male image. For some men, noticing hair loss between the ages of 30 and 40 can represent a first more tangible confrontation with the aging process. Psychologist Cristiane Belmonte “There is something almost symbolic about male hair. For decades, it has been culturally associated with strength, virility, and youth. So when hair begins to thin between the ages of 30 and 40, many men are not simply losing hair—they are confronting, for the first time, a visible sign that time is passing,” explains Cristiane. Social Media Has Also Put Men in Front of the Mirror The survey comes at a time of greater exposure to the male image. Video meetings, professional networks, dating apps, and platforms such as Instagram and TikTok have made people more aware of their appearance, with their faces being seen and scrutinized more frequently than in previous years. While aesthetic pressure was discussed for decades primarily through the female experience, it has increasingly become part of the male experience as well. “Social media has put men in a showcase that was once almost exclusively associated with the female universe. Today, men post, they are seen, and they are constantly compared,” says Cristiane. “Men’s concerns about appearance have always existed, but they were largely limited to physical fitness. Today, that pressure extends to the skin, hair, and facial expression.” Among the patients treated at the Dr. Vlassios Marangos Junior Institute are entrepreneurs, executives, physicians, and influencers—professionals for whom appearance can also play a role in how they present themselves publicly. Divorce, a New Relationship, and a Promotion Can Spark the Desire for Change Another behavior observed during consultations stands out: the decision to undergo a hair transplant may coincide with periods of personal or professional transformation. Marriage, divorce, the beginning of a new relationship, a promotion at work, and increased professional exposure are among the situations reported by patients. These are moments when a person may feel the need to align their appearance with a new stage of life. “Divorce, a new love, marriage, or a promotion are milestones that place a man in a position of reinvention. He is rebuilding a version of himself, and the body becomes part of that process,” explains Cristiane. The psychologist notes that, after a divorce, for example, a man may feel the desire to recover characteristics associated with a period when he perceived himself as younger, more desirable, or more confident. “It is not necessarily superficial vanity. It can be part of the process of rebuilding an identity that these new beginnings require,” she adds. Not Every Case of Hair Loss Requires a Transplant Despite the profile identified by the survey, being 35 and experiencing hair loss does not automatically mean that a patient is a candidate for surgery. The cause of the hair loss, its stage of progression, the quality of the donor area, and the patient’s expectations regarding the outcome all need to be assessed individually. In addition to androgenetic alopecia, the Institute treats cases associated with stress, weight loss, post-COVID conditions, medications, and other types of alopecia, as well as patients seeking to correct previous hair transplants. “There is no single age that determines when someone should undergo a hair transplant. The most important thing is to understand the cause of the hair loss and assess whether the procedure is truly appropriate for that particular patient,” explains Vlassios. Vlassios Marangos Clinic In cases where surgery is not yet indicated, non-surgical treatments may be used to help control hair loss and preserve existing hair. Among the options offered by the Institute are Microinfusion of Medicines into the Scalp (MMP), Platelet-Rich Plasma (PRP), and exosome-based treatments, with the appropriate approach determined following medical evaluation. When Does Caring About Your Appearance Go Beyond Self-Care? The earlier search for treatment also raises another question: at what point does the desire to improve one’s appearance remain healthy, and when does it begin to be driven by comparison or by a dissatisfaction that no procedure can resolve? For Cristiane, the answer has less to do with the procedure itself and more with the expectations placed on it. “Healthy attention to one’s appearance comes from self-care. A person invests in themselves, feels good, and continues living normally even if the result is not perfect. Excessive dissatisfaction, on the other hand, is often accompanied by anxiety and the expectation that a procedure will solve something much greater than appearance itself,” she explains. Constantly comparing oneself to other men or to photographs of a younger version of oneself, undergoing successive procedures without ever feeling satisfied, and believing that an aesthetic change will automatically resolve relationship or self-esteem issues are signs that deserve attention. “When expectations reach that point, psychological support alongside any aesthetic decision can be very valuable, helping to understand what is truly asking for care beneath the surface,” Cristiane concludes. Vlassios Marangos Clinic The finding that 35 is the age at which demand is highest, therefore, tells a story that goes beyond hair loss. It reflects a generation of men who have begun paying closer attention to their appearance at an earlier age, while also facing greater exposure to comparison. Between wanting to restore their hair and trying to reclaim a version of themselves, understanding the motivation behind the decision can be just as important as choosing the treatment itself. Dr. Vlassios Marangos Junior Institute Address: Av. Brigadeiro Luís Antônio, 4249, Jardim Paulista, São Paulo – SP, 01401-002, Brazil Instagram: @dr.vlassiosmarangos Website: institutodrvlassios.com.br Belmonte Saúde Director: Cristiane Belmonte, psychologist, neuropsychologist, and psychoanalyst, CRP 06/46937 Instagram: @belmontesaude Phone: +55 (11) 5562-6583

In Milan, Miuccia Prada and Raf Simons transform one of fashion’s most familiar garments into a study of sensuality, movement, and freedom Prada, Summer 2027. Photo: Getty Images Some garments define a collection. Others become the language through which an entire collection speaks. For Spring/Summer 2027, Prada places the skirt at the center of an investigation into the body, movement, desire, and identity. Under the creative direction of Miuccia Prada and Raf Simons, a familiar wardrobe staple is reimagined through new proportions, textures, functions, and possibilities. Prada, Summer 2027. Photo: Getty Images The idea may seem simple on the surface: take something we already know and discover how many different stories it can still tell. The result is a collection that captures one of Prada’s most distinctive qualities — the ability to transform the ordinary into something unexpected. AN OBSESSION WITH THE SKIRT The skirt has always occupied a particular place within Prada’s universe. This season, however, it moves beyond being simply part of an outfit to become its central protagonist. Mini silhouettes, straight cuts, rounded volumes, asymmetrical constructions, pleats, and embellished interpretations appear throughout the collection. Prada, Summer 2027. Photo: Getty Images Flowers, bows, crystals, and intricate details coexist with more utilitarian surfaces and seemingly restrained finishes. The variety never feels disconnected. Instead, everything is linked by one central idea: the possibility of transforming the same object without losing its essence. At Prada, repetition does not mean a lack of novelty. It means experimentation. BETWEEN FUNCTION AND FANTASY One of the most compelling aspects of the collection lies in its tension between functionality and ornamentation. Prada, Summer 2027. Photo: Getty Images Fastenings, Velcro, and elements traditionally associated with garment construction become visual statements. Details that would normally remain hidden are brought to the forefront. Materials are also given new identities. Lightweight fabrics can appear structured. Transparent surfaces are manipulated through layers and pleats. Crystals and embellishments transform seemingly simple pieces into objects of desire. It is within this opposition that the collection finds much of its energy. Prada does not choose between the practical and the fantastical. It places them in direct conversation. SENSUALITY WITHOUT RULES Sensuality appears throughout the collection, but never in an entirely predictable way. Prada, Summer 2027. Photo: Getty Images Skirts are paired with tops, bandeaus, shirts, knitwear, sheer pieces, and distressed leather jackets. The body is exposed in some looks with striking directness, while in others it is concealed beneath layers, proportions, and volume. There is a constant tension between showing and hiding. Between revealing and controlling. That tension also extends to the beauty direction. Voluminous, deliberately undone hair contrasts with highly constructed garments. Delicacy meets rawness. Femininity meets utility. The Prada woman of Spring/Summer 2027 does not seem interested in choosing only one of these possibilities. Prada, Summer 2027. Photo: Getty Images She can be romantic, provocative, practical, sophisticated, and excessive — all at once. THE POWER TO DECIDE WHAT IS REVEALED Perhaps the most powerful idea within the collection is its relationship between clothing and autonomy. Several pieces can be adjusted, opened, closed, or manipulated in different ways. The skirt is no longer a completely predetermined structure. It becomes something that can change through movement. Prada, Summer 2027. Photo: Getty Images This creates a different relationship between the body and the garment. The woman does not simply wear the piece. She decides how to wear it. How much to reveal. How much to conceal. How to move it. How to transform it. Clothing becomes almost an extension of personality. A NEW IDEA OF FEMININITY There is also a quiet conversation about femininity running throughout the collection. Prada does not attempt to abandon the codes traditionally associated with femininity. Instead, it dismantles them and rearranges them. Prada, Summer 2027. Photo: Getty Images Flowers are no longer simply romantic. Bows become graphic. Crystals appear alongside functional elements. Delicate skirts meet distressed outerwear. Sensual pieces coexist with utilitarian details. Nothing needs to belong exclusively to one category. Perhaps that is precisely what defines the femininity proposed by Prada for the new season. There is no single way to be feminine. There is the freedom to choose. LOOKING AGAIN AT THE FAMILIAR In an industry constantly searching for the next big gesture, Prada offers an almost radical proposition: look again at what we already know. Look at the skirt. Its history. Its function. Its sensuality. And ask what else it can become. Prada, Summer 2027. Photo: Getty Images For Spring/Summer 2027, Miuccia Prada and Raf Simons transform a familiar garment into an investigation of freedom, desire, functionality, and individual expression. Innovation does not necessarily have to come from creating something completely new. Sometimes, it begins by seeing something familiar differently. At Prada, the skirt is no longer simply part of the look. It becomes the language. And for Spring/Summer 2027, that language speaks of freedom.

There is something in the world of weddings that has never been given a name, but I call it “the fetish with the bride’s suffering.” Photo Disclosure Pinterest It always goes like this: the Bride is doing well, enjoying herself during the getting-ready process, becoming emotional when she receives the bouquet of flowers from the Groom… and then another gift arrives, one that breaks her. A locket, a painting, or a special item carrying the memory of a loved one who has passed away, or referencing a painful memory from her past. Not to mention the people who insist on bringing up bad news she never even needed to hear. I have often heard people say, “This will definitely make her cry.” And let’s be clear: wanting her to become emotional is very different from wanting her to feel pain! And do you know what’s even worse? These “gifts” are usually given when the Bride is already ready, less than an hour before she is due to walk into her ceremony. You cannot imagine how many women I have had to help calm down shortly before their weddings because they simply could not regulate their emotions that easily. Some gifts can unsettle someone to the point of triggering an anxiety attack. How can we expect the Bride to walk into her ceremony feeling 100% well and happy after being emotionally destabilized to that extent? I repeat: becoming emotional with happiness is different from crying out of sadness. It is as if people want to intensify the emotions that naturally come with the day even further, making the Bride even more vulnerable than she already is. At my own Wedding, I chose to give all the more emotional gifts before the big day. That way, I could focus solely on positive feelings and have peace of mind, without needing to take a few minutes away from getting ready to compose myself. Fortunately, everyone around me had the good sense to keep the energy positive throughout the entire day. I once had a Bride who had to lock herself in the bathroom for about 15 minutes after receiving a beautiful locket containing a photo of her grandmother, who had passed away just one month before the Wedding. They chose to give it to her 30 minutes before she was due to walk down the aisle. Understand that the problem is not necessarily the gift itself, but the timing of the delivery. We can never assume that, on such a sensitive day, the Bride and Groom will be able to receive any gift calmly. What if we thought a little more about the need to do everything in front of the cameras? About expecting her to be ready to have a big reaction? Gifts that may cause emotional turmoil can easily be given earlier, allowing a few hours for the Bride to process what she is feeling or, to avoid any risks, they can simply be given during the week leading up to the event. The Wedding day is so, so precious that it needs to be protected. We only have one chance to make it happen and get it right. So, there are “surprises” that need to be better planned to ensure that the Bride feels well and loved, rather than walking down the aisle with a broken heart.

A pioneer in Injectable Nutritional Therapy in the state, the physician has transformed her hospital experience into her own model of care and now leads a clinic in Vitória that combines science, technology, and personalized treatment Photos Disclosure Press Nearly a decade ago, when IV therapy, micronutrient replacement, and injectable nutritional therapies were still far from being part of everyday practice in many medical offices, nutrologist Dr. Mariana Comério began building in Espírito Santo a body of work that would help bring these possibilities closer to clinical practice in the state. Today, holding RQE 11801 in Nutrology, with more than 24,000 followers on social media and a career built entirely in Espírito Santo, Mariana has become a prominent name in the field. At the helm of Mariana Comério Clínica in Vitória, she has developed an approach that brings together Nutrology, Injectable Nutritional Therapy, hormone implants, metabolic monitoring, and technologies focused on health, longevity, and aesthetics. But her journey with nutritional therapy began long before she had a clinic bearing her name. From the ICU to Preventive Medicine Mariana’s medical training has an important distinguishing feature. Before dedicating herself to private practice, she spent six years working in hospitals across Espírito Santo and was part of one of the state’s leading hospital nutritional therapy teams. It was in intensive care units, caring for critically ill patients, that she developed part of the perspective she would later bring to outpatient care. “I started in Nutrology in the ICU. That experience gave me a more careful perspective on patients, integrating disease treatment with prevention. To this day, I bring the lessons I learned back then into my practice,” she says. Throughout her career, she deepened her training in areas such as sports medicine, healthy aging, nutritional therapy, and hormonal regulation. Injectable Nutritional Therapy, which includes IV therapy and intramuscular nutrient administration when medically indicated, has become one of the areas of focus in her practice. At a time when IV therapy has gained popularity on social media, Mariana also seeks to draw a distinction between trends and medical practice: treatment should be based on an individual patient assessment rather than indiscriminate protocols. A Clinic Bearing Her Signature After nine years at the helm of Clínica Integrare, the physician took an important step in her entrepreneurial journey by opening Mariana Comério Clínica in Enseada do Suá, Vitória. The space reflects a vision Mariana has developed over the years: excellence in medicine does not have to be a cold or impersonal experience. The goal is for care to begin with listening, with tests, technologies, and treatments being used according to each patient’s individual needs. “I wanted to create a space where patients could take a break from their routine, feel welcomed, and invest in their own health with safety and responsibility,” she explains. This philosophy can be seen even in the details of the clinic. Architecture, music, scent, and the patient experience were carefully designed to create a welcoming atmosphere, while the medical structure includes resources such as Anovator bioimpedance and technologies including Liftera, Asgard Cryolipolysis, and Unyque Pro. The clinic also develops individualized protocols that may combine different therapeutic strategies. Injectable Nutritional Therapy, for example, uses vitamins and minerals administered through specific routes following medical assessment and indication. A Reputation Built in Espírito Santo Perhaps one of the most symbolic aspects of Mariana’s journey is her decision to grow without leaving the state where she was born. Rather than seeing major cities as a prerequisite for achieving national recognition, the physician chose to make Vitória the foundation for her career, investing in infrastructure, expanding her team, and developing her own model of care. Since 2016, her clinical practice has been structured around individualized care. The new clinic was also created with the ambition of becoming a nationally recognized medical ecosystem, bringing together integrative health, aesthetics, innovation, and professional education. “I’m proud to have built everything here, where I was born. Espírito Santo breathes health, well-being, and quality of life. I want to become a national reference without leaving here, showing that it is possible to grow professionally while valuing our roots,” Mariana says. The expansion also opens a new chapter. In addition to caring for patients, the physician plans to invest in training other professionals and sharing the knowledge she has accumulated throughout her career. In a field that has gained enormous exposure while also becoming increasingly surrounded by easy promises on social media, Mariana believes that qualifications must remain the starting point. “There is a lot of information on the internet today, as well as many professionals without the necessary training. Patients need to seek out physicians who hold specialist qualifications, have experience, and are backed by scientific evidence. That makes all the difference when it comes to treatment safety,” she emphasizes. More than simply associating her name with the popularization of IV therapy in Espírito Santo, Dr. Mariana Comério has built a career that reflects the transformation of Nutrology itself in the state: she began in hospitals, moved toward prevention, and now continues to expand through a clinic that carries not only her name, but also her vision of medicine.

Pioneira na atuação com Terapia Nutricional Injetável no Estado, médica transformou experiência hospitalar em um modelo próprio de cuidado e hoje comanda, em Vitória, uma clínica que une ciência, tecnologia e atendimento individualizado Photos Disclosure Press Há quase uma década, quando falar em soroterapia, reposição de micronutrientes e terapias nutricionais injetáveis ainda estava distante da rotina de muitos consultórios, a médica nutróloga Dra. Mariana Comério começava a construir no Espírito Santo um trabalho que ajudaria a aproximar essas possibilidades da prática clínica no Estado. Hoje, com RQE 11801 em Nutrologia, mais de 24 mil seguidores nas redes sociais e uma trajetória construída integralmente no Espírito Santo, Mariana tornou-se um nome de destaque na área. À frente da Mariana Comério Clínica, em Vitória, desenvolveu uma proposta que reúne Nutrologia, Terapia Nutricional Injetável, implantes hormonais, acompanhamento metabólico e tecnologias voltadas à saúde, longevidade e estética. Mas sua história com a terapia nutricional começou muito antes de ela ter uma clínica com seu nome. Da UTI para uma medicina voltada à prevenção A formação de Mariana tem uma particularidade importante. Antes de se dedicar ao consultório, passou seis anos atuando em hospitais capixabas e integrou uma das principais equipes de terapia nutricional hospitalar do Estado. Foi dentro das UTIs, acompanhando pacientes em condições graves, que desenvolveu parte do olhar que mais tarde levaria à prática ambulatorial. “Eu comecei na Nutrologia dentro da UTI. Essa vivência me trouxe um olhar mais cuidadoso para o paciente, integrando o tratamento da doença com a prevenção. Até hoje levo para o consultório os ensinamentos que tive naquela época”, afirma. Ao longo da carreira, aprofundou a formação em áreas como medicina esportiva, envelhecimento saudável, terapia nutricional e regulação hormonal. A Terapia Nutricional Injetável, que inclui soroterapia e aplicações intramusculares de nutrientes quando há indicação médica, tornou-se uma das áreas de destaque de sua atuação. Em um momento em que a soroterapia ganhou popularidade nas redes sociais, Mariana também procura estabelecer uma diferença entre tendência e prática médica: a indicação precisa partir da avaliação do paciente, e não de protocolos indiscriminados. Uma clínica que leva sua assinatura Depois de nove anos à frente da Clínica Integrare, a médica deu um passo importante na própria trajetória empresarial ao inaugurar a Mariana Comério Clínica, na Enseada do Suá, em Vitória. O espaço traduz uma visão que Mariana desenvolveu ao longo dos anos: medicina de excelência não precisa ser uma experiência fria ou impessoal. A proposta é fazer com que o atendimento comece pela escuta e que exames, tecnologias e tratamentos sejam utilizados a partir das necessidades individuais de cada paciente. “Eu queria criar um espaço onde o paciente pudesse fazer uma pausa na rotina, se sentir acolhido e investir na própria saúde com segurança e responsabilidade”, explica. Essa filosofia aparece até nos detalhes da clínica. Arquitetura, música, aroma e experiência de atendimento foram pensados para criar uma atmosfera de acolhimento, enquanto a estrutura médica reúne recursos como bioimpedância Anovator e tecnologias como Liftera, Criolipólise Asgard e Unyque Pro. A clínica também desenvolve protocolos individualizados que podem associar diferentes estratégias terapêuticas. A Terapia Nutricional Injetável, por exemplo, trabalha com vitaminas e minerais administrados por vias específicas após avaliação e indicação médica. Referência construída no Espírito Santo Talvez um dos aspectos mais simbólicos da trajetória de Mariana seja a decisão de crescer sem deixar o Estado onde nasceu. Em vez de enxergar os grandes centros como condição para alcançar projeção nacional, a médica escolheu fazer de Vitória a base para construir sua carreira, investir em estrutura, ampliar a equipe e desenvolver um modelo próprio de atendimento. Desde 2016, sua atuação clínica vem sendo estruturada em torno da individualização do cuidado. A nova clínica nasce também com a ambição de se consolidar como um ecossistema médico de referência nacional, reunindo saúde integrativa, estética, inovação e formação profissional. “Tenho orgulho de ter construído tudo aqui, onde nasci. O Espírito Santo respira saúde, bem-estar e qualidade de vida. Quero me tornar uma referência nacional sem sair daqui, mostrando que é possível crescer profissionalmente valorizando as nossas raízes”, afirma Mariana. A expansão também abre um novo capítulo. Além do atendimento aos pacientes, a médica pretende investir na formação de outros profissionais e compartilhar o conhecimento acumulado ao longo da carreira. Em uma área que ganhou enorme exposição e, ao mesmo tempo, passou a conviver com promessas fáceis nas redes sociais, Mariana defende que qualificação continue sendo o ponto de partida. “Hoje existe muita informação na internet e também muitos profissionais sem a formação necessária. O paciente precisa buscar médicos que tenham título de especialista, experiência e respaldo científico. Isso faz toda a diferença na segurança do tratamento”, ressalta. Mais do que associar seu nome à popularização da soroterapia no Espírito Santo, Dra. Mariana Comério construiu uma trajetória que acompanha a própria transformação da Nutrologia no Estado: começou dentro dos hospitais, avançou para a prevenção e hoje ganha escala em uma clínica que carrega não apenas seu nome, mas sua maneira de enxergar a medicina.