Vanessa Wonsovicz: Permanence as Language

Photographer: Jenifer Abreu

Some trajectories are not built from obvious ruptures, but from permanence. From a quiet decision to continue, even when the surroundings do not validate, understand, or encourage it. Vanessa Wonsovicz’s story belongs to this place. Less the rise of an influencer and more the formation of a voice that learned how to sustain itself over time.

Long before the digital space consolidated itself as an industry, Vanessa was already experimenting with image as language. In early online social environments such as Orkut and Fotolog, she styled herself, created records, and put herself into circulation with ease. There was no method or career ambition. There was curiosity, a desire for expression, and a genuine need to be seen and heard.

In 2011, during her college vacation, this intuition found a new space. Noticing the scarcity of content creators on Brazilian YouTube, especially within the beauty universe, Vanessa decided to record her first video. With no equipment, no script, and no projection of the future. The gesture was simple, almost naïve, but sustained by something essential: authenticity.

Growth came organically. Views multiplied, followers arrived, and with them, exchange. Even after returning to her academic routine, she continued creating on weekends, not out of obligation, but out of affinity. Creating was, above all, a space of belonging.

Born in Quitandinha, in the countryside of Paraná, and later living in Bom Jesus, in Rio Grande do Sul, Vanessa faced the effects of exposure early on. In small towns, visibility is often interpreted as excess. Judgments came, prejudice, hostile comments, laughter disguised as criticism. Still, she remained.

Without professional structure or proper equipment, everything was built in an artisanal way. Friends and family helped with photos, videos were recorded with the resources available, and the content expanded between the blog, featuring outfit-of-the-day posts, and YouTube, focused on beauty. Some videos went beyond the limits of the niche and became milestones in her trajectory, such as customizing a shoe with glitter and transforming a shirt into a skirt.

Nothing happened immediately. There was repetition. There was consistency. There was continuous learning. Vanessa moved through the transformations of the digital environment while maturing alongside it, building a presence sustained less by noise and more by permanence.

More than a decade later, what anchors her relevance is not just reach, but connection. The messages she receives reveal an impact that goes beyond the surface. One of them remains as a synthesis of purpose. A woman experiencing depression shared that, by watching her videos, she felt the desire to get dressed again, to take care of herself, to get out of bed. It was in that moment that Vanessa understood her work was operating on a deeper level.

Today, especially on her 32nd birthday, she recognizes her own path with clarity. She has grown as a woman, as a professional, and as a communicator. Her content has matured, becoming more conscious and structured, without losing the closeness that has always been her hallmark. Many of her followers have grown alongside her, crossed similar phases of life, and today form a predominantly female, engaged, and mature community.

Vanessa does not position herself as someone who holds definitive answers. Her voice comes from experience, observation, and sharing. Her purpose is to contribute so that other women feel more secure, not only in their appearance, but in the internal construction of themselves.

It is within this balance between everyday life, permanence, and intention that her voice is established. An elegance that does not arise from distance, but from presence. From the now. From real time.

1. Your public image has matured alongside your digital journey. At what point did you realize that creating content stopped being just spontaneity and began to require narrative awareness, curation, and intention?

I believe it happened naturally and gradually. It all started very spontaneously, as a pastime, a “virtual diary” of a girl who loved fashion and beauty. Over time, however, I began to realize that my communication impacted the choices, self-esteem, ways of acting, and even the way of thinking of those who followed me, and that is something very serious. I understood that I needed to be responsible in my narratives, without losing my spontaneity. As time went by, I learned how to navigate this balance. Today, I’m better able to harmonize these aspects, but I continue learning every day.

2. You built a very direct relationship with your audience through the fitting room and fast fashion, spaces often seen as immediate or disposable. How do you transform this fast consumption into a style experience that goes beyond the present moment and manages to communicate identity and information with the naturalness that already defines your work?

I realized and came to understand that the fitting room is a space that often becomes a translation of who we are. It’s that small place where we are alone and can build the image we want to present to the world through each piece we choose. So it’s more than consumption, it’s a translation of our identity. That’s why I used this space to show more than just a single item and instead contextualize the whole picture: what it communicates, how to adapt it to your reality and your budget, how to wear it in different ways and for different styles. And all of this in a light way, without imposing standards or rules. Especially within fast fashion, I truly believe it’s possible to communicate style, functionality, and information. Immediacy exists, but what sustains my relationship with the audience is showing that fashion can be accessible without being disposable, and of course, with identity.

3. Fashion and beauty are no longer just about aesthetics and have taken on a symbolic role of belonging and expression. How do you deal with the responsibility of communicating style in such a fast-paced and saturated social media environment?

With great care and lightness. I understand that fashion and beauty have always carried meaning, but today they hold even more emotional and social layers. In such an accelerated environment, I try to slow things down whenever possible: speaking with clarity, ease, and even playfulness, which makes everything feel more original and genuine. I don’t want to simply follow trends, but rather help my audience recognize themselves within them or consciously choose not to follow them. The responsibility lies in not reinforcing rigid rules or unattainable standards, but in reminding people that style is a tool for expression and self-knowledge.

4. Between authenticity and strategy, there is a delicate territory. What guides your decisions when personal sensitivity, commercial demands, and digital performance come into tension?

Balance and coherence guide my choices. Authenticity, in my opinion, is one of the most important factors when we talk about a professional career in the digital space. Strategy and professionalism are essential, but even amid all the chaos this territory has become, the audience still asks for and values essence and truth. Not every commercial opportunity makes sense for my story, and performance without truth does not sustain itself in the long run. Strategy matters, but it must walk alongside sensitivity and respect for my own trajectory.

5. Looking toward the future, what kind of presence do you want to consolidate within the fashion and content industry: more volume, more depth, or new forms of influence?

Today, I seek more depth. Volume is also very important and is part of building my career, but the future I envision for myself is one of relevance and meaningful impact in people’s lives. I want to explore new formats as well, bringing content with personality and professionalism, but in a way that inspires and endures, going beyond the product, beyond “just” fashion.

6. What is your voice, and what would you like to say to the world if you had the opportunity to be fully heard?

My voice is that of a dreamer who has always chased her goals and learned that true beauty lies in being real, in being yourself, without molds or rules. I would like to say that you don’t need to fit into anyone else’s expectations, that loving yourself first is the most important thing, and that this, together with self-esteem and confidence, can take you to places you never imagined you would reach. And that, just like in the digital world, we can build a beautiful life journey without losing our essence, choosing every day to be honest with ourselves and with the people around us.

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