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  • Montblanc House Opens Temporary Exhibition on the Power of Writing in Cinema

    At MONTBLANC HAUS in Hamburg, the temporary exhibition INSPIRE WRITING | FILMMAKING is presented to celebrate the 100 years of the Meisterstück and the role of writing in cinema. Credit: MAX ARENS To celebrate the 100th anniversary of its iconic writing instrument, the Meisterstück, and the Maison's birthday campaign, Montblanc presents a new temporary exhibition at MONTBLANC HAUS in Hamburg. Inaugurated on June 6, 2024, the exhibition highlights writing as one of the pillars of cinema and incorporates the new birthday campaign, written and directed by Oscar-winning filmmaker Wes Anderson. The temporary exhibition, titled INSPIRE WRITING | FILMMAKING, guides visitors through the "behind the scenes" of the filmmaking process: from sources of inspiration to ideas on paper, culminating in a cinematic masterpiece. Visitors can step into the reimagined studio of the brand's campaign film and immerse themselves in the inspiring universe of cinema. "Without the fundamental art of scriptwriting, the magic of movies could never come to life. Putting pen to paper is the crucial first step in crafting compelling narratives, developing characters, and building captivating worlds, as the one created for Montblanc by Wes Anderson. This exhibition aims to provoke new ideas and emotions, inviting the world to rediscover the timeless art of writing through a new and perhaps unexpected lens," says Vincent Montalescot, Montblanc's Director of Marketing and Merchandising. Entering the Montblanc High-Mountain Observatory, a cinematic chalet inspired by the brand's campaign film, visitors can delve into the extraordinary world of Montblanc with vintage furniture, green and yellow accents, and a mountainous backdrop. Visitors can transform into protagonists of the campaign film in reinvented settings such as the Library, the Writing Room, and a photographic wall dedicated to the mountain. Visitors can also relax and watch the film with sound provided by Montblanc MB 01 headphones. The temporary exhibition is complemented by various cinematic artifacts such as storyboards and film scripts from the Stiftung Deutsche Kinemathek, Berlin, and the Film- und Fernsehmuseum Hamburg e.V. Located near Montblanc's headquarters and the factory where the Maison's writing instruments are produced, MONTBLANC HAUS, inaugurated in 2022, tells the story of Montblanc, craftsmanship, and the impact of its writing instruments. The permanent exhibition INSPIRE WRITING and annual temporary exhibitions highlight the value of writing in helping people express their full potential. The temporary exhibition INSPIRE WRITING | FILMMAKING at MONTBLANC HAUS was inaugurated on June 6, 2024. To reserve tickets and for more information, visit the Link .

  • Minimalist and Refined Beauty at Jacquemus 15th Anniversary Show

    Photos disclosure Jacquemus Simon Porte Jacquemus celebrated 15 years of his eponymous brand with a stunning show in Capri, Italy. The beauty theme for the event was minimalist and refined, featuring makeup and hairstyles that perfectly complemented the fresh, colorful designs on the runway. The makeup showcased earthy tones, sun-kissed bronzes, and beachy blushes, creating a natural yet radiant look. Hair was styled into polished low ponytails with side partings, offering a clean and sophisticated aesthetic that underscored the effortless elegance Jacquemus is known for. The runway itself was a vibrant spectacle, filled with fresh and colorful looks that set the tone for the collection. Bright, breezy fabrics and bold hues dominated the show, reflecting the sunny, picturesque setting of Capri. The collection featured a mix of playful and sophisticated pieces, from flowing dresses and tailored suits to chic swimwear, all exuding a sense of carefree luxury. The venue added an extra layer of charm to the event. The house where the show took place was once a filming location for Jean-Luc Godard’s “Contempt,” imbuing the evening with a cinematic aura. Influential figures from the fashion world gathered to witness this milestone, making it a star-studded affair. Simon Porte Jacquemus successfully merged the allure of his designs with a backdrop steeped in film history, creating an unforgettable celebration of his brand's journey. The minimalist beauty theme, vibrant runway colors, and iconic location all came together to mark a significant milestone for Jacquemus, cementing its place in the fashion world.

  • FARFETCH presents "Love Stories in the Form of a Gift," a Valentine's Day campaign by Leticia Ribeiro

    In collaboration with Miu Miu, the campaign explores the romantic universe of gifts as unique expressions of affection and style. Photos disclosure FARFETCH Each chosen gift is more than just an object; it is an expression of affection that tells a unique story of love and companionship. This is the theme of FARFETCH's Valentine's Day campaign, the leading global platform for the luxury industry. With the tagline "Love Stories in the Form of a Gift," the company teamed up with influencer Letícia Ribeiro and the Italian brand Miu Miu to create a playful and unique campaign. Entirely digital, the campaign highlights the transformative power of gifts. Letícia Ribeiro, content creator and director, not only stars in the campaign but also conceptualized and directed it, bringing an innovative approach to the Valentine's Day season. In the campaign's central video, viewers are transported to a magical world through a "tunnel of love," where the influencer emerges from a giant FARFETCH gift box, ready to explore and celebrate a romantic universe. “This campaign is a celebration of the magic of gifts and the love stories they can create. It was an incredible experience to bring this vision to life and combine fashion, romance, and creativity,” Letícia adds. As part of the communication, FARFETCH also presents a series of content on Instagram and their website, along with two gift guides: one focused on men's items and the other on women's. With this campaign, FARFETCH further reinforces its commitment to providing a personalized and high-quality shopping experience, ensuring that each piece tells a unique story.

  • Bárbara Louise: A Journey of Transformation through Fashion and Lifestyle

    'MEXICO' COVER EDITION - JUNE 24 ISSUE Photos: @felipevalimfotografiia @silvavalim_ MUA: @ferjacks.makeup Stylist: @ninanequesa Design Director Hooks: @mathlopes In the vibrant city of Mexico, where colors, flavors, and traditions intertwine in a unique cultural dance, we find Bárbara Louise, the commercial model and influencer whose journey is as diverse as it is inspiring. Like a modern tale of self-discovery and determination, her story takes us on a path of personal and professional transformation, shaped by the destinations she chose and the opportunities she found along the way. In an exclusive conversation with Hooks Magazine, Bárbara shared the intricacies of her journey, from her origins in Brazil to her rise on the international fashion stage. Bárbara reveals that her adventure in the world of fashion began unexpectedly, driven not by a predestined passion for fashion, but by a need to escape the monotony of her daily life. Amidst the global pandemic, she found herself yearning for new horizons and thus embarked on a journey to Mexico, a country that not only offered an escape but also a new perspective on life. The choice of Mexico as her main base was initially a matter of circumstance, but it soon turned into a genuine love affair. Enchanted by the culture, the hospitality of the Mexican people, and the vibrant flavors of local cuisine, Bárbara found more than just a temporary refuge; she found a home. Here's the exclusive interview with Bárbara: 1: Bárbara, you started traveling in 2021. How did this initial experience impact your view on fashion and influence your career as a commercial model? Well, actually, I started traveling for a different reason. At that time, it was the pandemic, and I wasn't focused on my professional career in fashion. I had an online job and was feeling very tired and without expectations for life in Brazil, so I decided to start a life elsewhere. The choice of Mexico was literally because it was the only country open to visit at that time. We were in the second year of the pandemic, and I was only able to get vaccinated in Mexico. 2: You mentioned that Mexico is where you have your main base. What attracted you to this country and how did it become your point of reference? At first, as I mentioned in the previous question, I chose Mexico out of lack of options. I wanted to leave Brazil quickly, and it was the only solution I found. When I started living in Mexico, I quickly made many friends and easily adapted to the culture. I loved the food, the customs, and the hospitality of the Mexican people. Mexicans are very receptive and always try to help. In terms of work, everything was very slow. At first, even though I always identified with fashion, I didn't see myself as a model. I was always very self-critical of my body and didn't consider myself pretty enough to work in something that relies heavily on personal image. However, Mexicans helped me a lot in this regard. They always praised me and commented that I had the profile for taking photos, I just needed to find my identity. After doing my first small campaigns in Mexico, I decided to change radically: I went back to Brazil, I had liposuction and rhinoplasty, and I darkened my hair. My body became closer to what we call the "Latino profile": thin waist and rounded hips. This change was reflected in my work in Mexico. In February of this year, I moved to Mexico City and there I managed to grow professionally. Mexico City is a giant city full of opportunities and is a great place for those who want to grow. 3: Spending half of the year in Mexico, what is your routine like there? What do you appreciate the most during the time you spend in the country? I lived many years in Quintana Roo, in Playa del Carmen, in the Mexican Caribbean. There, I felt very routine-less; it was a very touristy place and full of parties. Even learning Spanish was harder there because almost everyone spoke English. When I moved to Mexico City, everything changed. I started waking up earlier and exercising; parties stopped being a priority, and I focused much more on my work. I'm a bit of a workaholic, I'm always looking for a new project. I'm always giving my best to improve the quality of my photo shoots so that more brands are interested in me. Regarding living in Mexico, what I appreciate the most is the food. I'm passionate about almost all Mexican dishes, and I only don't eat them so often because they are very calorie-rich. 4: Throughout the rest of the year, you venture to different places like Europe, the Middle East, and Asia. How do these trips contribute to your global vision of fashion and your work as an influencer? This will be my first year venturing outside of Mexico in search of opportunities in the fashion industry. I lived in Dubai in 2022, where I took a business English course, but I wasn't a model. This year, I plan to seek new horizons and venture into Europe and Asia. I'm really looking forward to visiting Singapore and Hong Kong. 5: How do you balance your professional and personal life while traveling the world and working as a model and influencer? What are the challenges and rewards of this nomadic lifestyle? I'm still searching for that balance. I see that I've given up a lot in my personal life in pursuit of my dreams. I'm a very solitary person, and when I lived in Brazil, my house was always full of people. Living abroad has matured me a lot and taught me to handle solitude very well, but it's still difficult to balance it with personal relationships. A romantic relationship, for example, is not in my plans at the moment, as I couldn't deal with the distance and would hardly give up on my dreams.

  • The New Era of Glamour: Alessandra Ambrosio Shines in Vizzano's Latest Campaign

    In its latest campaign, "Be Vizzano, Be Yourself!", the brand teams up with the top model in a perfect blend of fashion, personal style, and commitment to sustainability. Vizzano Campaign with Alessandra Ambrosio - photo Lufré (@lufreee) Vizzano, renowned for its trendsetting DNA and its emphasis on sophistication in the footwear and accessories sector, launches its new campaign "Be Vizzano, Be Yourself," featuring none other than Alessandra Ambrosio. The Brazilian supermodel, universally recognized for her beauty and elegance — named one of the sexiest women on the planet and known for one of the most iconic catwalks on international runways — personifies the Made in Brazil ethos globally with her charisma and impressive career in fashion, embodying Vizzano's image this season. Ambrosio, with her multifaceted career as a model and actress, commitment to social causes, and as a mother of 15-year-old Anja Louise and 12-year-old Noah, epitomizes the glamorous and authentic physique du rôle, qualities inherently linked to the brand's history. Vizzano Campaign with Alessandra Ambrosio - photo Lufré (@lufreee) To envelop the visual narrative of the new season, which will lead the lifestyle, the sassy & classy attitude emerges as the central focus, highlighting the trilogy of style + personality + unique beauty of feminine essence in its plurality — set to expand across the country and over 100 countries, exporting not only fashion-forward codes that will astonish but also transmitting a legacy of empowerment redefined by the personal choices each #VizzanoLover makes daily, affirmed in street style. The campaign's setting, marked by the intense red impact, creates an intimate aura and infuses a touch of magnetic sensuality, embodying Vizzano's passion for the art of fashion and for creating pieces that resonate with the individuality of Venus' daughters. Vizzano Campaign with Alessandra Ambrosio - photo Lufré (@lufreee) The ambiance is dominated by an imposing staircase with modernist inspirations, serving as the real-life red carpet. It is in this space that Vizzano and Alessandra Ambrosio celebrate women, reaffirming each one's protagonism through self-expression, led by unexpectedly innovative dress codes that not only deliver bold transitions but also come with the premise of transforming the status quo of fashion! This absolute revamp in the season's visual identity brings minimalism, sexy of course, led by naked dresses, creating an optical play of hide and reveal. Strategically precise cutouts and textures, such as draping, add unprecedented dimensions to the pieces, opening up space for original experimentation with stilettos, kitten heels, sneakers, and buckle sandals. Vizzano Campaign with Alessandra Ambrosio - photo Lufré (@lufreee) Simultaneously, the collaboration becomes even more engaging with the crossover of beachwear elements, such as bodysuits and hot pants, now transported from resorts — symbolized in the photos and fashion film by the water mirror — to be incorporated into the urban closet and mixed with tailored items. This provides a reinterpretation of the athleisure trend, elevating the cool appeal. Completed by the brand's line of bags — with shapes that exude contemporaneity and sporty constructions — like sneakers, or by delicate strappy sandals with slim heels, but never sacrificing the experience of comfort at any height, underline Vizzano's design expertise. Vizzano Campaign with Alessandra Ambrosio - photo Lufré (@lufreee) And finally, the chosen color palette has a direct and immediate connection to sustainability. Vizzano, internationally certified with the Origem Sustentável seal, extends its eco-responsible ethos to mainstream fashion by prioritizing enduring shades—nude, black, camel, red, off-white, blue, silver, and gold, from head to toe. The mystique of timelessness even appears in Alessandra's makeup and hair, reinforcing the brand's statement that conscious fashion is a path without return. Credits Creative Direction: Viddo Art (@viddoart) Photo: Lufré (@lufreee) Video: Carlos Queirozi (@carlosqueirozi) Styling: Rita Lazzarotti (@ritalazzarotti) Beauty: Henrique Martins (@henriquem85) Treatment: Tile (@telharetouch) Nail Design: Dulce Heinrich (@dulceheinrich) Art Direction: Ana Arietti (@anaarietti) Production: 13th Productions (@13thprod)

  • Melissa and Marc Jacobs Reunite for Exclusive New Footwear Collection

    Photos disclosure Marc Jacobs - Campaign starring Alex Consani - Shot by Hanna Tveite, styled by Milton Dixon Ill Melissa and Marc Jacobs have once again joined forces to introduce an exciting new collection, featuring two innovative designs and a refreshed color palette for their iconic platform shoe. Their initial collaboration, launched last June, became a sensation on social media and among fashionistas worldwide. This renewed partnership brings forth three distinct pieces: a mule with a curved heel, a ballet-style flat with a modern twist, and the highly popular platform shoe, now in a striking gold hue. This collection blends Melissa's unique plastic materials with Marc Jacobs' sleek, contemporary, and futuristic aesthetic. Logomania, a staple of Jacobs' designs, is prominently featured. The Melissa Mule + Marc Jacobs is a standout, with its medium, curved heel available in metallic and transparent options, offering a cosmopolitan touch. The ballet flat has been reimagined with a square toe and a buckle, combining classic and edgy elements. The platform shoe, known as Becky, now comes in gold, adding to its original black, white, and silver options. Stay tuned as Melissa and Marc Jacobs continue to set trends and redefine footwear fashion with their latest collection. #Melissa #MarcJacobs #FashionCollaboration #ExclusiveFootwear #TimesSquareLaunch #FashionInnovation

  • From Rural Roots to Global Fame: The Phenomenon of Menina Veneno (Venom Girl)

    'STARS' COVER EDITION - INTERACTIVE VIDEO ISSUE Video Cover: @pedrogcf / Executive Production: @andersonmmacedo_ / Project Photographer: @demmacedo / Retouch: @lualondinephoto / Video Backstage: @wes.w.e.s / Beauty: @bygustavovoltolini / Hair: @marcelossmakeup / Styling: @jeanmarcios / Styling Assistant: @gustavolemee_ / Studio: @zoidestudio / @guitelrafaela / Wardrobe Assisting: @furiaaa__ / @rbiz_assessaria / @pontoksemijoias / @levisbrasil / @converse / @annatulliafinds / @valentinatodafina Our highlight for the 'STARS' edition was once again handpicked by the international team at Hooks. This time, we've brought as our focus an influencer who has been making waves in Brazil. Today, you will get to know Ana Luiza , better known as Menina Veneno . Her journey from the quiet interior of Brazil to the dazzling world of social media stardom is nothing short of extraordinary. In this exclusive article, Hooks Magazine delves into the life and career of the enigmatic influencer who has captured the hearts of millions of followers. Born and raised in São João do Oriente, a picturesque town in the heart of Minas Gerais (Brazil), Ana Luiza carved a path to fame that was far from conventional. With a modest following of just 2,000 followers, she began her online journey, sharing snippets of her life infused with the charming accent of her hometown. Little did she know that her authentic persona and contagious humor would soon propel her to social media stardom, amassing an impressive 2.4 million followers in just one year. The moniker "Menina Veneno" is not just a catchy name—it's a blend of sweetness and boldness embodied by Ana Luiza. Coined by her mother and inspired by a beloved Brazilian song, it perfectly encapsulates her persona: the innocence of a country girl intertwined with the allure of a captivating personality. By embracing this identity, Ana Luiza transformed into Menina Veneno, captivating audiences with her spirited charm and magnetic presence. While Ana Luiza initially pursued a career in agronomy, her foray into the world of fashion in Belo Horizonte paved the way for her entry into the fashion scene. Her breakthrough moment came when she walked the runways of São Paulo Fashion Week in 2023, marking a significant milestone in her burgeoning career. Since then, she has become a sought-after collaborator for renowned brands, including Guaraná Antarctica, Ipiranga, and Spotify, leveraging her influence to redefine fashion in the digital age. As Ana Luiza reflects on her meteoric rise to fame, she remains steadfast in her commitment to authenticity and innovation. With plans to launch her own fashion line and explore opportunities in entrepreneurship and acting, she is poised to leave an indelible mark on the world. We conducted an exclusive interview with Menina Veneno, check it out now: 1. How was the transition from the quiet life in São João do Oriente to fame on social media? "It was super smooth. I've always been preparing myself because I've always dreamed of this moment. So, I already knew I had to step out of my comfort zone. Sometimes, that's what it takes: to chase after what we really want, we need to step out of our comfort zone, reach new heights, and experience new moments, right? Moments that aren't really part of our routine." 2. How did the idea of adopting the nickname "Menina Veneno" come about and how has it influenced your online identity? "So, 'Menina Veneno' came from my mother. She was the one who gave me this nickname because she kind of already understood that I was going in that direction and wanted me to have a stage name. So, we adopted this name. We both loved this song, my mother loved this song, and I think that the intertwining of the girl, who is from the countryside, with the venom, which is my more artistic and model side, fits very well. These are two identities that came together very strongly. If you stop to analyze, it really makes sense for 'Menina Veneno' to be intertwined with my current identity, which is what I bring to the public today, both in fashion and in my more humble side and pure essence of the countryside." 3. How does your previous experience as a model influence your style and content related to fashion on social media? "I think fashion is very much an expression of what we're feeling. Today, I live wild moments, strong moments, and I like to bring a lot of that experience into my current style. Nowadays, that's what I live: very deep and meaningful moments. Every day that passes, I fulfill dreams, and all of that is intertwined. This helps me a lot to show people the strength and determination we can have, even coming from below, even achieving slowly. We will conquer. We can reach many places by dressing well, caring, conversing, and having our own essence. Essence is fundamental in fashion because if you have your own essence, you can develop not only in your clothes but also in your content and in everything you set out to do." 4. You walked the runway at SPFW and collaborated with major brands. How do you see the role of fashion in your career as an influencer and what are your future plans in this field? "I'm already working on a project to have my own brand. I haven't developed the product yet, but we're talking to define the details. I really like this part of entrepreneurship, it's very enjoyable, it's a fantastic world, the business world. I'll still be there because it's a field I admire a lot. And that's it, a brand is coming, Menina Veneno. We'll be able to impact in a very natural way, just like my content, as it has always been. We'll be able to bring a new line of personalized and very unique clothing so that people feel unique and beautiful, just like I do." 5. What are your future projects as an influencer? "So, since I already work with fashion, I feel like I'll continue in these two fields. But I also really want to act; acting is a big dream. I think that will happen soon, God willing. I also intend to enter the business field, invest in some careers, and bet on this brand field. Anyway, I have many dreams and many projects ahead." 6. You have collaborated with several renowned brands. Is there any collaboration or project that was especially significant for you? "Without a doubt, the magazine was a dream very much of my mother's. My mother used to say that when I was appearing in a magazine, on a magazine cover, that would be of great importance, right? Nowadays, it's not just anyone who comes out like that, right? Not to belittle, but it's not just anyone who appears on a magazine cover. So, it's been a very significant experience for me. I was very moved because it brings a lot of what I lived with my mother. She used to tell me how much she believed in me regarding everything that's happening today, and the magazine is one of those things. She always knew this would happen, and to witness all of this, to witness all the dreams that were my mother's now coming true for me, is very significant, very important. I have a lot of affection for this moment I'm experiencing now."

  • Ester Ana: Exploring the World with Style and Passion

    "DUBAI" COVER EDITION - JUNE 24 ISSUE Photos: Alyona Degtyar - @degtyar_alyona Design Director Hooks: @mathlopes In this special edition of Hooks Magazine, we bring forth a figure who embodies the essence of adventure, fashion, and a passion for travel. Ester Ana, model and content creator, is the epitome of a life lived to the fullest, where each journey is an opportunity to learn, grow, and inspire. From a young age, Ester has harbored an insatiable curiosity for diverse cultures and distant stories. Her journey has taken her to magical and unforgettable places, but it is in Bali that Ester found a spiritual home. The island's unique energy, combined with its rich cultural heritage, has left a mark on her heart, inspiring not only her fashion but also her philosophy of life. For Ester, preparing for a new adventure is not just a matter of logistics; it is a sacred ritual. Before embarking, she surrenders to prayer, finding peace and strength in the conviction that each step of her journey is guided by a divine hand. While many may view the digital world and a passion for travel as separate realms, for Ester, they intertwine harmoniously. Her adventures around the globe not only enrich her personal life but also provide a constant flow of authentic and inspiring content for her followers, demonstrating that it is possible to live a life filled with style and passion without compromising authenticity. Now let's dive into an exclusive interview with Ester: 1: Ester, what inspired you to make travel such an essential part of your lifestyle? I've always been passionate about culture and history. Since I was little, I've had an insatiable curiosity to explore new places and meet new people. Traveling provides me with unique experiences and the opportunity to experience different ways of life. The independence I gained at a young age also gave me the courage to explore the world. Each trip is an opportunity for learning and personal growth, and I simply love the feeling of being in a new place, absorbing everything it has to offer. 2: Which destination has impacted you the most so far and why? That's a tough question, but the destination that has impacted me the most so far has been Bali. It was one of my first solo trips, and it allowed me to forge a deep connection with myself. Bali has an incredible energy that helped me rethink my life goals and find inner balance. The local culture, stunning landscapes, and spirituality present in every corner provided me with a transformative experience. 3: How do you prepare for a new travel adventure? Do you have any special rituals or preparations? Before any trip, I pray and ask God to bless and protect me during the journey. This gives me peace of mind and confidence that if something doesn't go as planned, it's because it was meant to be that way. Generally, I don't make very strict schedules or detailed plans. I prefer to leave room for surprises and spontaneous experiences upon arrival at the destination. I try to keep my expectations low to allow myself to be surprised by what the place has to offer. 4: During your travels, what was the most unexpected and surprising experience you had? One of the most unexpected experiences was during a trip to Thailand when I was invited by a local group to participate in a traditional ceremony. It wasn't in my plans, and I had no idea what to expect, but the warm welcome and cultural richness of the ceremony deeply moved me. This type of unplanned experience is what makes each trip unique and unforgettable. 5: How do you balance your digital influencer routine with your passion for exploring new places? The digital world has become so integrated into our daily lives that it's now easier than ever to balance both. Traveling not only enriches my personal life but also provides authentic and inspiring content to share with my followers. The adventures and discoveries I make during my travels fuel my creativity and allow me to create diverse and genuine content that resonates with my audience. 6: What advice would you give to someone who dreams of traveling as much as you do but hasn't found the courage to take the first step yet? I would use Plato's allegory of the cave to illustrate my point. In this allegory, people are chained in a cave, seeing only shadows on the wall and believing that this is reality. One day, a person breaks free, discovers the real world outside the cave, and tries to tell others, but they prefer to remain in the shadows. My advice is: step out of the cave. Fear is natural, but the world beyond it is full of opportunities and amazing experiences waiting for you. Take the first step, even if it's small, and you'll see how your perspective and your life can transform.

  • Zendaya and On: A New Partnership that Reimagines Sports Fashion

    Photos disclosure On The fashion world is buzzing this week! With the announcement of an innovative collaboration between the iconic actress Zendaya and the sports footwear brand On. The partnership, which will extend over several years, promises to bring a new vision to product design and creative campaigns, uniting the worlds of style and athletic functionality. Zendaya, known for her ability to tell stories through fashion, will work closely with her longtime stylist, @luxurylaw, to apply her aesthetic and narrative sensibility to On's products. The collaboration will not be limited to design; she will also be involved in creative campaigns and discussions on movement and wellness, bringing a holistic and innovative approach to the brand. Sports fashion, or "athleisure," has become a dominant trend in recent years, blending elements of athletic performance with casual, everyday style. This trend reflects a shift in how we view fashion—not just as a style statement, but also as a tool to support an active and healthy lifestyle. Zendaya's collaboration with On exemplifies this perfect fusion of fashion and functionality. At 27, Zendaya has already established a solid name in the entertainment and fashion industries. Her passion for movement and active living aligns perfectly with On's values, a brand known for its innovative, high-performance footwear. "I've been a fan of On's shoes for a while now and regularly wear them for various activities," said Zendaya. "So it feels like a natural fit to officially partner with them." Although the announcement has yet to specify which product lines Zendaya will work on, the anticipation is high. Her involvement promises to bring a new perspective to future collections, combining contemporary style with the need for everyday functionality. Impact on the Industry This collaboration between Zendaya and On is not just a milestone in the actress's career but also indicative of future directions in sports fashion. As more people adopt an active lifestyle, the demand for clothing and footwear that offers both style and functionality is growing. Partnerships like this show how brands are responding to this demand, creating products that not only meet practical needs but also reflect consumers' trends and personal expressions.

  • Back on Band channel's screen with a program focused on aesthetics, Duda Rodrigues launches her own cosmetic line with 24k gold

    Photos: Luiz Mendes Duda Rodrigues, a renowned presenter, entrepreneur, biomedical aesthetician, and marketing specialist in the healthcare industry, has just launched her exclusive beauty line titled "24 K Gold." Duda began her television career with the segment "Health Minute and You" on TV Record Vale do Paraíba before transitioning to Record News. Her professional journey includes stints at various networks such as Rede TV, Rede Brasil de Televisão, TV Caras, TV Band Vale, and Band Nacional. Beyond her television career, Duda Rodrigues is the CEO of a prestigious consulting and marketing agency in São Paulo, where she manages the careers of physicians, dentists, and healthcare specialists. Currently, she also works as a Biomedical Aesthetician and continues to expand her business activities in the healthcare consulting and marketing sector. Her expertise extends to lectures on Management and Entrepreneurship for Dentists, Secretary Training, and Management Consulting for Medical and Dental Clinics. Innovation in Beauty with the Haguihara Method The "24 Karat Gold" line follows the Haguihara method and includes a series of innovative products: 24k Gold Facial Mousse, 24k Gold Facial Scrub Cream, Thermal Water with Vitamin C and 24k Gold, Vitamin C with 24k Gold Leaves, 24k Gold Facial Serum for Dry Skin, and 24k Gold Mattifying Facial Serum. Duda's product line features high-quality ingredients and advanced technology, providing effective facial harmonization by promoting cellular renewal, deep hydration, and a natural glow to the skin. "Facial harmonization, increasingly popular, not only improves aesthetics but also contributes to the patient's self-esteem and well-being," comments Duda Rodrigues. Commitment to Excellence and International Knowledge In her relentless pursuit of new techniques and knowledge, Duda Rodrigues has undertaken various international courses, including specializations in Boston, Miami, and the prestigious Harvard University. This dedication to continuous learning and innovation is reflected in the quality and effectiveness of her products. With the launch of the "24 Karat Gold" line, Duda Rodrigues reaffirms her commitment to excellence and innovation in the beauty sector, offering products that not only care for the skin but also provide a luxurious and transformative experience.

  • Victor Igoh Launches Collection of Temporary Designs by Fans' Request

    Photos: Trumpas Victor Igoh, entrepreneur and influencer, has always been known for his authentic and charismatic style. Lately, he had been receiving many requests from his followers to create designs that could be tattooed. Responding to these requests, Victor decided to launch his own collection of temporary designs. With this new endeavor, Victor found a way to get even closer to his community, offering the possibility to experiment with his creations temporarily before committing to a permanent tattoo. Victor's collection reflects his personality and creativity, bringing a personal touch that his fans admire so much. This revolution in semi-permanent tattoos in Brazil is made possible by the innovative technology that Victor Igoh brings to the country. The novelty allows people to explore different styles and designs without the need for a definitive commitment, becoming an attractive option for those who want to express their individuality in a flexible and versatile way. Furthermore, Victor Igoh's collection of temporary designs has been carefully developed to ensure easy and safe application. Using high-quality materials and advanced methods, temporary tattoos provide a realistic and long-lasting appearance, but without the permanent effects of a traditional tattoo. This allows users to experiment with confidence, knowing they can change their minds and remove the designs whenever they want. Victor, always attentive to the trends and desires of his followers, believes that this innovation opens a new chapter in how people view body art. "I want people to have the freedom to express themselves and experiment without fear. My collection of temporary tattoos offers exactly that: the chance to show who you are, dynamically and changeably," says Victor. The response from fans has been extremely positive. Many have shared their experiences on social media, showing how Victor Igoh's temporary designs fit perfectly into their everyday lives, special events, and even to test possible future permanent tattoos. With this initiative, Victor Igoh not only meets the desires of his followers but also sets a new standard in the temporary tattoo market in Brazil. His commitment to innovation and quality ensures that this trend continues to grow, allowing more and more people to explore the art of tattooing in a new and exciting way.

  • FENTY HAIR: RIHANNA TAKES THE BEAUTY WORLD BY STORM WITH NEW HAIRCARE LINE!

    The singer and entrepreneur announced via social media that Fenty Hair will be launching soon. Photos disclosure Fenty Hair Rihanna is set to introduce Fenty Hair – her latest venture focused on hair care products. The singer revealed the exciting news today on all her social media channels: "You all know how much changing my hair means to me. I've had nearly every texture, color, length, from waves and braids to natural strands – that's why I'm launching a versatile line not just for what every hair needs, but each product is designed to strengthen and repair all hair types, which is what we truly need! It's time to play," she wrote. Versatility and Inclusivity: The Hallmarks of Fenty Rihanna's Fenty brand is celebrated for its inclusive and innovative approach, and Fenty Hair is no exception. This new line promises a range of products tailored to the diverse needs of different hair types. Whether you're a fan of curls, braids, straight styles, or prefer your natural hair, Fenty Hair will have something for you. Strength and Repair: The Core of Fenty Hair Each Fenty Hair product has been meticulously developed to not only meet the specific needs of various hair types but also to strengthen and repair. Rihanna emphasized the importance of products that go beyond aesthetics, focusing on hair health as well. "It's time to play" – this phrase from Rihanna suggests the fun of experimenting with new styles, paired with the confidence of knowing your hair is being well cared for. Rihanna's Impact on the Beauty World Since launching Fenty Beauty in 2017, Rihanna has been a trailblazer, breaking barriers and redefining beauty standards with an inclusive makeup line catering to all skin tones. Fenty Skin followed the same path, offering skincare products for everyone. Now, with Fenty Hair, there's anticipation that Rihanna will once again raise the bar in the industry, offering hair care products that combine quality, innovation, and inclusivity. What to Expect from Fenty Hair Although specific product details haven't been revealed yet, the excitement is tangible. The line is expected to include shampoos, conditioners, treatments, and stylers that address a wide range of hair care needs. Given Rihanna's track record of success, it's safe to predict that Fenty Hair will be a game-changer in the hair care industry. Get ready for a hair revolution with Fenty Hair – because when Rihanna launches something, the beauty world takes notice. Stay tuned to the brand's and Rihanna's social media channels for more updates on this highly anticipated launch that promises to transform the way we care for our hair.

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