"BEAUTY" EDITION COVER - JUNE ISSUE Photos: Bernardo Coelho - @eubernadocoelho Team Hooks Fashion Director: Matheus Hooks - @directorhooks Marketing and Design Director: Matheus Lopes - @mathlopes Tati Cordeiro, a true pioneer in the world of hair, is responsible for an innovative technique of Invisible Mega Hair that is revolutionizing the market. Her salon, considered one of the best in Brazil, has three strategically located units in Moema, Santana, and Alphaville. At Tati Cordeiro Studios, clients enjoy fast and personalized service, thanks to the highly skilled team and well-defined processes. With a registered trademark, Tati Cordeiro Studios are a reference in the industry, with approximately 150 employees and over 800 graduates from their Mega Hair course, offered both in-person and online. The Invisible Mega Hair, a technique developed exclusively by Tati Cordeiro, has gained popularity among celebrities, with an impressive list of renowned personalities, presenters, and influencers. Deolane Bezerra, Jojo Todynho, Ruivinha de Marte, Natália Beauty, Alexandra Gurgel, Bia Miranda, Nicole Bahls, Ivy Moraes, and Aline Mineiro are just some of the personalities who trust Tati Cordeiro's revolutionary technique. The unique feature of Invisible Mega Hair lies in its ability to provide a natural and discreet look without compromising the health of the hair. Unlike other hair extension techniques, this approach does not cause damage, pain, or traction to the hair. Additionally, maintenance does not require adding more hair, preserving the original length and quantity. The results are so impressive that even dermatologists approve of the technique. In an exclusive interview, Tati Cordeiro shares her journey and reveals the secrets behind the success of Invisible Mega Hair. She explains how the idea originated from her own experience as a mega hair user and how she recognized the needs of people around her. Her motivation to establish the Tati Cordeiro group was to offer a discreet, comfortable, and healthy hair solution, providing confidence and satisfaction to her clients. Furthermore, Tati highlights the unique features that make her method stand out and explains how she ensures the quality of products and services offered throughout Brazil. 1- How did the idea of creating the "Invisible Mega Hair" hair extension method come about, and what was your motivation for founding the Tati Cordeiro group? The idea of creating the Invisible Mega Hair method stemmed from my own experience as a mega hair user and my observation of the needs of those around me. I noticed a desire for longer and voluminous hair without it being obvious or detrimental to the health of natural hair. My motivation for founding the Tati Cordeiro group came from the desire to offer a discreet, natural, comfortable, and healthy solution for hair. I wanted my clients to feel confident and satisfied with their new look, without anyone noticing that they were wearing hair extensions. Founding the Tati Cordeiro group was a way for me to share my knowledge and experience with other professionals in the industry. I wanted to provide an opportunity for more professionals to learn this technique and offer the Invisible Mega Hair with all its unique qualities and exclusivity. My goal is to promote excellence in the application of the method and in customer service, with the purpose of boosting the self-esteem of my clients and making them feel even more beautiful in their daily lives. 2. What are the main characteristics that differentiate your hair extension method from others in the market? What makes the Invisible Mega Hair so special are its unique characteristics! One of the most incredible things about this technique is its discretion: the result is so natural that it's practically impossible to notice that you're wearing a hair extension. Moreover, comfort and convenience are essential: you can enjoy your new look without any discomfort. But above all, I prioritize the health of natural hair! The careful and strategic application of adhesives does not harm hair growth or structure. I also offer a wide variety of colors and textures of hair, always of Brazilian, human, and natural origin. With the assistance of our stylists, clients can choose the option that best harmonizes with their natural hair, achieving a perfect and personalized result. What truly sets Invisible Mega Hair apart is the combination of technique, dedication of the team trained and supervised by me, and the discreet and natural result that brings a smile to the face of each client. We are here to take care of your appearance and ensure that you feel wonderful at every step of the process. We are excited to transform and elevate your confidence and self-esteem! 3. How do you ensure the quality of the Mega Hair sent throughout Brazil? What are the precautions and processes involved in this process? Ensuring the quality of my technique is paramount to me! I carefully select the hair and materials of the highest quality. My team follows rigorous manufacturing processes, and we conduct meticulous tests with utmost attention. Additionally, we provide excellent customer service, understanding all the needs and expectations of the client even before the hair customization process. When the process is completed, we make sure that the client approves and loves the hair as much as we do. We are fully committed to delivering the best and highest quality at all times. 4. What are the benefits of "Invisible Mega Hair" compared to other hair extension techniques? The benefits of Invisible Mega Hair compared to other hair extension techniques are numerous. As mentioned before, the discretion and natural appearance are incomparable. You can enjoy longer and voluminous hair without anyone noticing that you're wearing an extension. Additionally, comfort and hair health are prioritized, ensuring that you can embrace your new look without compromising the integrity of your natural hair. Invisible Mega Hair also offers durability and a wide variety of choices in terms of colors and textures of natural hair. I am very proud to offer this revolutionary technique because I believe it can transform lives and stories, providing confidence and satisfaction to each client who uses the method. I see and experience this every day. 5. How do you deal with the challenges and demands of serving clients throughout Brazil? What strategies are adopted to ensure excellent customer service and satisfaction? First and foremost, we have a trained team committed to providing personalized service. Our professionals are ready to address the specific needs of each client, offering guidance, answering questions, and providing expert support. We are always available to help. Furthermore, we closely monitor every step of the shipping process to ensure that clients receive their orders within the established timeframe. We value feedback from our clients and are open to suggestions, constructive criticism, and comments to constantly improve our products and services. We believe that this ongoing interaction allows us to better meet the needs and expectations of our clients. In summary, we adopt strategies such as personalized service, prompt delivery, transparency, and valuing customer feedback to ensure excellent service and satisfaction throughout Brazil. We are committed to providing quality products and dedicated support so that every client feels valued and has an exceptional experience with us. 6. In addition to hair extensions, what other services or products does the Tati Cordeiro group offer to its clients? In addition to hair extensions, we also offer a wide range of services and products to meet the beauty and care needs of our clients. We have specialized hair treatments such as reconstruction, hydration, and nourishment to keep the hair healthy and looking stunning. We also provide services such as makeup, highlights, hairstyling, and everything you can imagine in a beauty salon. After all, we are a comprehensive beauty salon specialized in hair extensions. We aim to provide a complete beauty care experience, from hair to overall appearance, so that our clients can feel confident and radiant. 7. What are the future plans for Tati Cordeiro Group? Are there any new innovations or expansions planned? The future plans for Tati Cordeiro Group are exciting! We are constantly seeking innovations and improvements for the Invisible Mega Hair method. We aim to remain leaders in the market, providing the best in hair extensions. Additionally, we plan to expand our presence by opening new locations to reach an even larger audience. We are committed to offering the latest trends and exclusive techniques in the hair industry. Our mission is to boost people's self-esteem and help them feel confident and beautiful. I am extremely excited about the future and everything that lies ahead.

Raissa Santana, Cris Porto e Stéphane Rolland (Ph @crisvidalph / @maycondehan) The arrival of the brand in France was celebrated with a special launch cocktail for guests, including important figures from the fashion, art, and French culture scene. The event took place in the luxurious gardens of the legendary Ritz Hotel on Place Vendôme. Internationally acclaimed actress Maria Fernanda Cândido graced the occasion, reciting Clarice Lispector in French, alongside the presence of model Raissa Santana and one of France's most promising fashion designers, Stéphane Rolland, who crafted the Haute couture dress worn by Cris Porto during the celebration. Maria Fernanda Candido (Ph @crisvidalph / @maycondehan) Cris Porto is a Brazilian high-end jewelry brand established in 1985, following a boutique format. It specializes in crafting exclusive jewelry with unique, handmade designs. Emphasizing the use of Brazilian gemstones, Cris Porto values the rich and colorful soil of the country in its creations. After years of hard work and dedication, the designer achieves a significant milestone by having her true masterpieces available for sale in the hotel's boutique. Cris Porto is the only Brazilian jewelry brand showcased in one of the most coveted display windows in the world, captivating the attention of the most ardent jewelry enthusiasts. This international exposure showcases the richness of Brazilian jewelry with its distinctive and authentic designs.

Images by @pdrpinho - Disclosure Carolina Herrera Carolina Herrera, renowned for her iconic fashion empire based in New York, made history with a remarkable showcase of her highly anticipated Resort 2024 collection in the vibrant city of Rio de Janeiro. Stepping outside the familiar confines of the Big Apple, Herrera mesmerized fashion enthusiasts and industry insiders alike with a night to remember. Model (photo: Ze Takahashi) Set against the picturesque backdrop of Santa Teresa, the neighborhood that exudes charm and authenticity, the runway came alive at the stunning Vila Santa Teresa hotel. Leading models Carol Trentini and Isabeli Fontana brought to life the creative vision of Wes Gordon, who masterfully curated a collection that stayed true to Carolina Herrera's timeless signature style. Fringes, polka dots, and A-line silhouettes took center stage, elegantly showcased in a classic black and white palette. Images by @pdrpinho - Disclosure Carolina Herrera Despite a brief delay caused by an unexpected rain shower, the show continued as planned, captivating the audience from start to finish. The models gracefully glided down the slightly damp, rose-colored runway, walking barefoot and holding their shoes with a touch of daring elegance. It was a precautionary measure that showcased their resilience and added an authentic twist to the evening's affair. Among the attendees, a star-studded crowd adorned the front rows, elevating the atmosphere to new heights. The presence of esteemed figures such as Marina Ruy Barbosa, Sasha Meneghel, Taís Araújo, Giovanna Ewbank, Fernanda Paes Leme, and Grazi Massafera added an extra touch of glamour and excitement to the already electrifying event. Carolina Herrera's debut in Rio de Janeiro was not just a geographical expansion; it symbolized the brand's global influence and standing as a fashion powerhouse. The remarkable fusion of Rio's infectious energy and Herrera's timeless elegance created an unforgettable experience for all fortunate enough to witness it. With this historic show, Carolina Herrera left an indelible mark on the heart of Rio, enchanting everyone with her unique vision of fashion and style. Images by @pdrpinho - Disclosure Carolina Herrera

"BUSINESS" EDITION COVER - JUNE ISSUE Photos: @maurojorgefotografia Hair: @juliannebuenobeautyhair Featured Guest: @lylibrook @bravabrook Design and Marketing: Matheus Lopes Lyli Brook is a determined and authentic entrepreneur. Through her personal experience with hair loss, she sought solutions for the challenges she was facing and successfully provided a solution for many people who suffer from this problem. The Brava Brook line has already become a success in hair treatment and continues to gain popularity among the demanding audience seeking effective results. The vitamins deliver satisfactory results to those who use the products. The line features an Italian formula and is already appreciated by many people in various countries. She has always been aware that achieving her dreams and goals requires great determination, and she spared no effort in persistence and dedication to make Brava Brook a reference in hair care. It is no secret that both men and women currently struggle with hair problems, and the causes are diverse. Stress and poor nutrition can trigger unpleasant effects on the scalp. Having beautiful and healthy hair is much more than just appearance. Hair often becomes part of a person's identity, especially for women. Hair loss issues can significantly impact a person's self-esteem. Thus, there is a clear connection between healthy hair and self-esteem. For the first time on HOOKS, she shares a little bit of her story. Join us! 01 - Lyli, to get to know you better, could you reveal to us the three words that best describe you? "The three words that best define me are: persistence, courage, and dedication." 02 - You are the founder of one of the most innovative brands of health and beauty products, Brava Brook. This hair care line has an Italian formula and is already sold in various countries, right? Tell us more about how the interest in developing hair products came about. "I founded Brava Brook with the main objective of helping men and women regain their self-esteem. Having hair problems can be distressing. I experienced the pain of intense hair loss due to stress. In other words, I went through that phase and managed to extract positive outcomes from it, even though it wasn't pleasant for my self-esteem. The formula was developed by an Italian pharmacist in Italy, and today the vitamin is consumed by people from various countries in Europe, Latin America, and the United Arab Emirates. Soon, it will be available worldwide!" 03 - How did your journey to become such a disciplined and admired entrepreneur begin? "It started when the existing products on the market didn't meet my needs. Fragrance, texture, results, among other characteristics, didn't satisfy me. I always dreamed of having my own hair care line because I love taking care of my hair. I confess that I'm a very demanding woman, and I used that demand for my hair care line. I'm very proud of it! Two years ago, I founded Brava Brook. The first product in the line was Brava Hair, a hair vitamin. Today, I feel very fulfilled because people can consume a hair vitamin and use innovative products that truly provide excellent results!" 04 - Lyli, you are a very determined woman in what you set out to do. What motivates you to fight for your goals? "My biggest motivation is knowing that I bring change to people's lives. With my formula, I restore self-confidence, self-esteem, and awaken self-care. Providing the feeling of well-being, in other words, making people feel good and happy, is truly gratifying and enjoyable for me! And I'll share one more of my accomplished goals: after many research and tests, we will have another wonderful new product, specifically for the body. You'll love it!" 05 - Through your Instagram, it's evident that you take great pride in your appearance. Could you share some self-care practices that you engage in? "I prioritize my health a lot. I have a very healthy diet because I'm lactose intolerant. I have always been selective about the foods I consume. I work out three times a week. Lymphatic massages are very important to me, and I have them twice a week to reduce fluid retention. Today, I no longer struggle with that issue, thanks to a combination of herbal tea intake and massages. A very enjoyable self-care moment for me is my skincare day. And, of course, I can't forget about the essential hair care routine." 06 - In your journey, have there been any moments when you thought about giving up? "Yes, in the beginning, everything was very new to me, and there was a lot of bureaucracy involved. It took about a year to find the exact balance needed to create the perfect formula. But I always remembered the main reasons why I had to keep going: to help people who have or will have various hair problems similar to mine. I experienced a severe hair loss, and as I mentioned before, the existing vitamins on the market didn't work for me. I needed something specific that could solve my problem quickly! My main objective is to help people restore their self-confidence, regain the joy of taking care of themselves, and love themselves again! I want the world to know about my products and have this self-care experience. My aim is to positively impact many people with self-care and encourage them to invest more in themselves." 07 - Who is the target audience for Brava Brook? What can customers expect when using Brava Brook products? "Brava Brook is for individuals over 18 years old. It is suitable for both women and men; it's not exclusive to any gender. Customers can expect results, and I guarantee they will see them if they use the products as recommended. Within the first month, the initial results are already visible. Just one capsule a day can lead to reduced hair loss, accelerated hair growth, stronger hair and nails, among other benefits. Because that's exactly what we look for when we need to solve a problem or alleviate discomfort—everyone seeks results. I recommend a minimum treatment period of three months, as the body needs time to showcase nourished, visibly shiny, and healthy hair." 08 - Last but not least, if you could display a message on a billboard, what would it say? "Invest in yourself! People need to realize that to help others, we must be well ourselves, as only then can we truly assist others. Therefore, the best investment we can make is in ourselves."

Photo credits: Liniker Jeans are a classic piece in any fashionista's closet and the most basic models are reinvented every season. If the idea is to bet on a more modern and cool approach, just invest in a cooler blouse and accessories that give the desired touch. With styling tricks, it is possible to upgrade jeans. Influencer and mentor Gaby Lucianno, who is an avowed denim fan, listed some tips to rock. Check it out! I love jeans, be them of all styles, I've used jeans with elastane a lot more and today I'm adhering to something more stripped and loose", explained the influencer. CUSTOMIZE THE JEANS AND RENEW THE LOOK How about giving your jeans a new look? This proposal is not even a styling trick, since the transformation can be permanent and there is no turning back, but who doesn't enjoy recycling a basic piece and giving it an innovative look with a fresh-from-the-store look? The tip is to customize. Sew embroidery on the base of the piece (you can buy ready-made fabrics and embroidery) or make slits in the leg of the pants to create a destroyed pattern. JEANS AND CROPPED FOR THE HOTTEST DAYS Jeans are all about the hottest days. The fabric does not heat up much and is synonymous with practicality. For days with higher temperatures, wearing pantaloons or straight-cut jeans with a cropped top is the perfect choice to stay warm. To give it a more sophisticated look, a good tip is to choose a piece with satin fabric, which is on the rise in fashion, and complete the look with a coat made of light, transparent fabric, which will not compromise the freshness of the outfit. The accessories also help to give a special touch: whether it's the bijoux, the choice of sunglasses, the shoes or the bag, just use your creativity to give the look a valuable upgrade. STYLISH BLOUSES AND ACCESSORIES Choosing a fashion accessory that goes beyond the basics helps to completely transform your jeans. In street wear in Paris, handbags with feather material, a trend that has been appearing more frequently, gained prominence. The blouse can also make all the difference and make the look amazing (we've already given some inspirations here). Whether with straight, flared or pantacourt pants, the strongest bets of the moment, the look will be super glam.

With the presence of hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, the brand celebrates the launch of LIBRE Le Parfum and the limited edition Valentine's Rouge Pur Couture The Slim lipstick. YSL disclosure photos On the evening of the 30th, the brand Yves Saint Laurent Beauté held a launch event for the new, more intense version of the fragrance LIBRE: LIBRE Le Parfum, and the limited edition Valentine's Rouge Pur Couture The Slim lipstick, alongside the iconic male fragrance Y Eau de Parfum. Celebrating freedom in relationships between people, in a suite at Hotel Unique in São Paulo, the event was attended by 70 people, including celebrities, influencers, and brand representatives. The combination of YSL products is an invitation to daringly challenge norms and live freely. That's why the brand invited hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, to represent the importance of freedom, love, and respect, whether among friends or romantic partners. With a red carpet, a special performance by Thiago Pantaleão, a sensory experience of the new perfume, and a makeup area by the brand, the event also featured the presence of singer Felipe Ret, Big Brother Brasil 23 winner Amanda Meirelles, actress Antônia Morais, model Renata Kuerten, and digital influencers. With LIBRE Le Parfum, Yves Saint Laurent Beauté aims to elevate the temperature even more, emphasizing its sweet facet. Naturally present in the precious absolute of orange blossom in LIBRE, the fragrance is enhanced by both the sweet facet of the saffron accord from the Ourika Community Gardens and a honey accord. The fragrance is further accentuated by an infusion of Bourbon vanilla, crafted exclusively for YSL Beauté. The brand also took the opportunity to launch the limited edition Rouge Pur Couture The Slim Valentine's lipstick, which, in addition to its high pigmentation, features a square bullet designed specifically for Brazilian lips. Available in eight shades, the collection with an ultra-comfortable matte finish and full coverage in a single application was designed for modern and daring women who want to chart their own paths and push boundaries. To complement the perfect match for Valentine's Day, YSL Beauté introduced the famous Y Eau de Parfum, a masculine fragrance created by accentuating the original white and black Fougere notes for a confident man who dares to create his own world. Developed by perfumer Dominique Ropion, the deep, fresh, and masculine fragrance of Y Eau de Parfum is built around a fougere structure, one of the most prominent families in men's fragrances, accentuating the white and black fougere and contrasting with citrus and aromatic notes, followed by woody and sensual notes.

"STARS' EDITION COVER - MAY ISSUE PHOTOS - Alvaro Schimmel HOOKS TEAM FASHION DIRECTOR - Matheus Hooks MARKETING AND DESIGN DIRECTOR - Matheus Lopes Thaís Giraldelli, a visionary entrepreneur in the beauty field, has been capturing the spotlight as a pioneer in eyelash extensions in Brazil. Additionally, she is also a renowned influencer and speaker. Recently, we had the privilege of interviewing her, right after her participation in the second edition of the Beauty and Business Conference at the prestigious Harvard University in the United States. The talented influencer, who exudes confidence and beauty, was featured on the red carpet of the Cannes Film Festival. Dressed in a stunning embroidered gown by Patricia Bonaldi, the renowned Brazilian designer of the PatBO brand, Thaís completed her look with a dazzling set of jewelry from Laura Marchi Joalheria. During our exclusive interview, Thaís shared her experiences and perspectives on the Cannes Film Festival and her rising career. Here are the highlights of the interview: 1. How do you feel about the fact that this edition of the Cannes Film Festival featured the highest number of female directors? Thaís Giraldelli: "I feel that this is a reflection of the women's movement that is happening in all areas. Women are dedicating themselves to studying and specializing at a much higher rate than men. I believe we will see an increasing number of women in all sectors in the coming decades, which is a source of great pride." 2. What was your experience like participating in the second edition of the Beauty and Business Conference at Harvard University? Thaís Giraldelli: "When I was invited, I was so overwhelmed with emotions that I even cried. Since then, I spent months preparing for this moment. Speaking at Harvard is a significant achievement, and I treated this opportunity with the utmost care it deserved. The lecture was a success and certainly a milestone in my life and career." 3. Could you tell us a bit about the dress you wore on the red carpet of the Cannes Film Festival? Who designed it and what was the inspiration behind the design? Thaís Giraldelli: "The dress was designed by the talented Brazilian designer Patricia Bonaldi. Made of tulle and embellished with silver sequins, it perfectly matched my desire for an elegant, sparkling, and classic look." 4. In addition to the dress, you also wore a set of diamonds from Laura Marchi Joalheria. Could you tell us more about these pieces and how they complemented your look? Thaís Giraldelli: "The jewelry made all the difference! A diamond-studded necklace with a diamond pendant paired perfectly with the ear cuff and the ring - a true masterpiece - in white gold and adorned with diamonds. The pieces from Laura Marchi Joalheria added a touch of sophistication and glamour to my look, magnificently complementing it." 5. How do you feel about being invited to attend one of the most important events in the film industry, such as the Cannes Film Festival? Thaís Giraldelli: "I was extremely honored with this invitation. It is the dream of countless women to walk the famous red carpet. It is thrilling, and you truly feel like you're inside a movie! I hope to return next year and also share this experience with all the people who were rooting for me in Brazil." 6. What were your impressions when you saw other personalities like Marina Ruy Barbosa, Izabel Goulart, Bruna Biancardi, Alessandra Ambrosio, Rafa Kalimann, and Adriana Lima shining on the red carpet alongside you? Thaís Giraldelli: "They are incredible! I took inspiration from their looks to choose my own. After all, Cannes is not just a film festival; it is a fashion and trend event where we showcase dresses that could be on the runways of Fashion Week. They are completely disruptive and conceptual creations." 7. Besides participating in the Cannes Film Festival, do you have any other upcoming projects or events you'd like to share with us? Thaís Giraldelli: "I have many amazing things planned for this year. Who knows, maybe I'll be part of an event even bigger than the Cannes Film Festival? I promise to share everything with you all! Stay tuned!" -------------- "Thaís Giraldelli continues to captivate the world of fashion and beauty with her determination, talent, and charisma. Her presence at the Cannes Film Festival and her inspiring journey serve as an example for young entrepreneurs who aspire to follow their dreams. Be prepared for more remarkable achievements and impressive accomplishments from this visionary influencer." Matheus Hooks - Fashion Director Hooks International.

Black Soul for the First Time in Europe! At the Galleria San Babila in Milan, a unique event is about to captivate the world of fashion. Get ready for the BLACK SOUL exhibition, which brings to the forefront the beauty and richness of Afro-Brazilian culture, while showcasing models who have historically been underrepresented on runways and in editorials. Conceived by renowned fashion photographer Glauber Bassi, who is based in Milan, this exhibition promises to shed light on the black community of Salvador. With a solid international career and a background in the prestigious Istituto Europeo di Design, Bassi has contributed to major publications in the industry, including the iconic Vogue and Harper's Bazaar magazines. Invited by international model Carlos Cruz, known in the capital city of Bahia as the "king of the favela," Glauber Bassi turned his focus back to Brazil and brought forth the BLACK SOUL exhibition, which will be unveiled to invited guests in São Paulo. This exhibition goes beyond fashion; it is a true homage to the black soul of Salvador. The photographs were produced at iconic locations in the city, such as Pelourinho, Santo Antônio, and Gamboa. Incorporating Afro-Brazilian elements into the scene, such as straw, drums, basins, and ethnic graphics, the photographs highlight the cultural richness and traditions of this community. Each image is an artistic reinterpretation of Afro-Brazilian symbols, exploring vibrant colors and authentic expressions. The opening of the BLACK SOUL exhibition, which will take place soon, will be a moment of unity and celebration of diversity. The exhibition showcases the importance of representation in the fashion industry, highlighting models who have faced challenges in their careers due to a lack of inclusion and opportunities. Now, their voices and presence shine with pride, redefining standards and breaking barriers. The careful curation of BLACK SOUL was carried out by professionals dedicated to conveying the message of valorizing Afro-Brazilian culture. Each photograph is a testament to the beauty, strength, and legacy that the black community carries within. Don't miss the opportunity to experience this unique journey! The BLACK SOUL exhibition will be open to the public at the Galleria San Babila in Milan. Prepare to be enchanted, inspired, and to celebrate the Afro-Brazilian soul that manifests itself through fashion. Be part of this celebration of diversity and representation. BLACK SOUL is an invitation to recognize and appreciate the cultural and artistic contributions of the black community. It's an experience that goes beyond fashion and connects us to stories of resilience, self-expression, and empowerment. Come and join the journey through Afro-Brazilian soul and fashion in Milan. The BLACK SOUL exhibition awaits you!

"LIFESTYLE" EDITION COVER - MAY ISSUE Photos: Max - @ maaxcarvalho Beauty: @ prontas_paraosim @ karlatravelqueen Team Hooks: Fashion Director: Matheus Hooks - @ directorhooks Marketing and Design Director: Matheus Lopes @ mathlopes Writer: Nubia Dias - @ diasnubia Perfil oficial KARLA @karlalimaj Karla Lima is a Civil Engineering graduate, Product Owner, travel enthusiast, entrepreneur, digital content creator, and now, she proudly announces her new role as an author. This multifaceted woman has an admired journey, having achieved and fulfilled various dreams through her perseverance, focus, discipline, and courage. She hails from Araci, Bahia. Karla possesses a strong and admired personality. In an interview, she makes it clear that she is passionate about travel. She does not shy away from the challenges encountered along the way. With courage, audacity, and awareness of her ability to overcome obstacles, she forges ahead. This inspiring woman is also synonymous with empowerment. Karla is incredibly charismatic and empathetic. She feels fulfilled when she can help others and shares a great rapport with her followers. Through her Instagram, those who follow her know how eventful her life is, and she consistently shares her moments, thoughts, and itineraries with her audience. There is no doubt that Karla recognizes the importance of strong willpower to pursue dreams and goals, and she certainly possesses an abundance of determination in her life. We, at Hooks Magazine, feel incredibly honored to share more of the story and thoughts of this remarkable woman! Check out this amazing interview: 01 - To get to know you better, could you mention three words that best describe you? "I am a highly determined woman, disciplined, and intelligent. I consider these three characteristics to be crucial aspects of my personality as they have been with me since childhood. I am driven by an inner desire and a deep conviction that I can overcome obstacles to achieve my goals. Determination is the fuel that keeps me motivated, persistent, and focused even in the face of challenges and adversities. When I refer to intelligence, I don't just mean academic knowledge, although I have always enjoyed studying. I mean intelligence in terms of constantly seeking knowledge to broaden my horizons. This desire led me to explore traveling, learning about other cultures, languages, acquiring new skills, adapting, and expanding my repertoire. Discipline is my strength; it propels me to consistently take action towards my dreams. It is my constant companion, keeping me focused even in the face of distractions or setbacks. Being a disciplined person helps me resist the temptation of shortcuts and keeps me committed to my goals, principles, and values." 02 - Through your Instagram, it is evident that you are a woman who loves to travel. Have the trips you have taken contributed to your life in any way? How so? "I absolutely adore engaging in exciting, challenging, and out-of-the-ordinary activities. I have a spirit of exploration and am always willing to take risks in pursuit of new experiences and adventures. Traveling allows me to immerse myself in different cultures, traditions, customs, and ways of life, which greatly enriches my life by expanding my understanding of the world, providing a broader perspective, and fostering a deeper appreciation for human diversity. One of the most impactful experiences was when I visited the Middle East. I felt an incredibly strong connection with Egypt, a place filled with rich and fascinating stories, with an ancient civilization dating back thousands of years. The Egyptian culture, the ancient religion with its deities, the pyramids, the pharaohs' temples, the art, literature, and traditions all captivated me. When I was in the Sahara Desert, I felt an overwhelming sense of joy. The wind, the silence, the soft sand... everything was beautiful! In fact, I witnessed the most breathtaking sunset there; it was truly a spectacle. I was deeply moved by the experience. I understood why the people born and raised there do not leave their country and roots, despite the challenges they face. 'It is possible to suffer from the heat of the desert and still love it,' I thought." 03 - Karla, you have a YouTube channel, right? What kind of content do you focus on? Where did the inspiration come from? "Yes, I have a YouTube channel called 'Karla Travel Queen.' It revolves around what I love the most: traveling. On my channel, viewers can find a series of engaging and informative videos about travel destinations around the world, ranging from popular spots to hidden gems in unexpected places. For instance, I filmed a video exploring a secret tomb in Saqqara. My channel takes viewers on a true journey through different countries, showcasing their breathtaking landscapes, historical landmarks, architectural wonders, and unique cultural experiences." 04 - Speaking of travel, what experience would you recommend to someone who wants to travel? And what would you advise against? "I highly recommend solo travel as an incredible and enriching experience that everyone should try at least once in their life. When you embark on a solo journey, you open yourself up to a world of discovery, personal growth, and unparalleled freedom. I also recommend traveling to the Middle East, home to one of the world's oldest civilizations. The region is rich in history and offers the opportunity to explore awe-inspiring archaeological sites and monuments, as well as stunning natural landscapes. Explore Brazil as well. Our country is blessed with stunning natural beauty, from the vast white-sand beaches of the Northeast to the Amazon Rainforest, Pantanal wetlands, and the majestic Iguaçu Falls. It's evident that our country offers a variety of unique landscapes. Moreover, Brazilian culture is diverse and vibrant, with influences from indigenous, African, and European cultures. On the other hand, I advise against neglecting to invest in travel. Make financial planning a priority. Investing in travel is one of the best decisions you can make in life. Through travel, you gain experiences and memories, personal growth, cultural expansion, a break from routine, stress reduction, and an expansion of happiness. I believe nobody feels sad while traveling. It's also important to note that traveling to the Middle East without a tour guide is not recommended. Guides have extensive knowledge about the local areas, and your trip will be more enjoyable and hassle-free. However, Dubai, Abu Dhabi, and Doha are relatively easier regions to visit, as many people speak English there." 05 - Karla, you are an empowered woman who inspires many followers. How does it feel to know your relevance? "Every morning, when I look at myself in the mirror, I see an empowered woman staring back at me, her strength reflected in her eyes. I take pride in my journey and I know that the experiences and challenges I've faced were essential in shaping who I am today. I recognize the power within me and the responsibility I carry to inspire other women. When I receive messages of gratitude and admiration from my followers, my heart fills with joy. I know that my words and actions are positively impacting the lives of other women, encouraging them to embrace their own authenticity and believe in their potential. Every achievement, big or small, of my followers is a shared victory, a reminder that everyone can achieve their goals. I acknowledge that my purpose in life extends beyond my own personal journey. I want to share my experiences and lessons learned so that others may find guidance and courage to carve their own paths. To me, the true essence of life lies in helping and inspiring others." 06 - Is it true that you are releasing a book? Tell us more about this exciting news. "It is true! The long-awaited day has arrived! I am thrilled to announce the release of my book, 'A Life Without Sugar.' This book aims to 'open people's eyes' to the hidden dangers of excessive sugar consumption while providing the necessary tools to lead a healthier life. 'A Life Without Sugar' is the comprehensive guide that will help readers break free from this vicious cycle and regain control over their dietary choices. My book is based on extensive scientific research as well as personal experiences throughout my journey of over 2 and a half years without sugar. It covers a range of important topics, from the science behind the subject to practical strategies for gradually reducing and eliminating sugar from one's diet. I also explain a sugar detox action plan, which is a step-by-step guide to gradually reduce sugar dependence and adopt a more balanced eating approach. Readers will also have access to delicious and nutritious recipes, meal planning, and strategies for dealing with intense sugar cravings, empowering them to confidently embark on a sugar-free life." 07 - Did you ever dream that you could go this far? "I take great pride in what I have achieved so far, and I also know that I have much more to accomplish. A girl raised in the interior of Bahia, from a humble family, that many people didn't believe could reach where she is now. But I believed and I made it. I learned to turn my dreams, my expectations, into reality. Looking back, I am proud of every accomplishment I have achieved. Today, I am independent, a graduate in Civil Engineering, I have studied abroad, traveled to many countries, inspire people to travel, and am a reference when it comes to a healthy lifestyle. My dreams are infinite. Each goal I reach is just a step towards new challenges. I always allow myself to dream even higher, and I am always ready to embrace everything the future holds for me." 8 - Last question, but not least: If you could display a message on a billboard, what would it be? "Time is everything." Time is a limited resource we have in our lives; we cannot recover it or acquire more, which makes it extremely valuable. This phrase, for me, is a constant reminder of our own mortality. It reminds us that life is fleeting and transient, and we should make the most of every moment while we can. Time urges us to live intensely, to embrace the present. Therefore, appreciating and managing time well is essential for living a fulfilling and satisfying life."

Fashion designer chooses his best friend as inspiration for his latest collection Photo Ze Takahashi / @agfotosite São Paulo, May 29, 2023 – Last Sunday, on the 28th, fashion designer Walério Araújo brought the iconic figure of Elke Maravilha as inspiration to the runway of SPFW N55. Extravagant and modern clothing pieces were showcased in a spectacle that embraced the vibrant colors of the LGBTQIAP+ flag, a cause championed by the model long before it became a global topic of discussion. On the runway, the color palette ranged from red to black, representing the different phases of Elke's life story. Body suits, jumpsuits, blazers, dresses, and high boots were among the chosen pieces by the designer. The concept aimed to narrate a story of friendship and love translated into unique and timeless garments. Walério Araújo, known for his bold and audacious designs, found inspiration in his deep connection with Elke Maravilha, who was not only a muse but also his best friend. Elke's vibrant personality and commitment to inclusivity served as the driving force behind this collection. Photo: Marcelo Soubhia /@agfotosite Elke Maravilha, a Brazilian model, actress, and TV personality, was a pioneer in advocating for LGBTQIAP+ rights and diversity within the fashion industry. She fearlessly expressed herself through fashion and played a significant role in breaking down barriers and challenging societal norms. Walério Araújo's collection pays homage to Elke's legacy, capturing her essence through avant-garde fashion. The designs seamlessly blend eccentricity with elegance, reflecting the vibrant spirit and individuality that characterized Elke's persona. The SPFW N55 runway show became a platform to celebrate the extraordinary life of Elke Maravilha, reminding the audience of her influential presence in the fashion world and beyond. Walério Araújo's collection serves as a testament to their enduring friendship and mutual admiration. Photo Ze Takahashi / @agfotosite By choosing Elke Maravilha as his muse, Walério Araújo continues to push boundaries and challenge conventional standards in the fashion industry. His collection not only showcases his exceptional craftsmanship but also pays tribute to an iconic figure who left an indelible mark on Brazilian fashion and LGBTQIAP+ activism. As the fashion industry evolves, it is vital to remember those who paved the way for inclusivity and self-expression. Walério Araújo's tribute to Elke Maravilha at SPFW N55 stands as a powerful reminder of the importance of embracing diversity, both on and off the runway. Photo: Marcelo Soubhia /@agfotosite Stay tuned for more updates on this groundbreaking collection and the inspiring legacy of Elke Maravilha. Photo Ze Takahashi / @agfotosite

Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite Unveil fashion brand FORCA's bold concepts and audacious creativity in its dazzling debut at SPFW N55 São Paulo, May 28, 2023 – Last weekend, the creative force of stylist Vivi Rivaben and visionary visual artist and music producer Silvio de Marchi took over SPFW N55 with an explosion of authentic, urban and contemporary style. totally out of the ordinary. The Forca 003 - Substructure collection surprised everyone with its solid shapes, brutalist aesthetics and striking contrasts. Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite In its first appearance at SPFW, FORCA presented daring 50 looks, where the raw materials used included rubber, leather, latex, resin, tapestry, gauze and linen. To further increase the impact of the pieces, the brand had the outstanding presence of the renowned rapper Filipe Ret, who debuted with attitude on the catwalk. It is worth mentioning that, in less than a year of existence, FORCA has already dressed contemporary artists who are true references, such as Alok, Negra Li, Linn da Quebrada and Xamã. With its transgressive approach and avant-garde style, the brand conquered space in the fashion scene, challenging conventions and redefining the standards of contemporary fashion. Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite FORCA represents a new era in the fashion industry, where the concept of daring is combined with environmental responsibility. Stylist Vivi Rivaben and visual artist Silvio de Marchi not only create spectacular pieces, they are also committed to sustainable practices throughout the production process. Their dedication to using eco-friendly materials and conscious production techniques sends a powerful message that it is possible to be bold while preserving our precious planet. Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite In this innovative journey, FORCA proves that fashion can transcend conventional boundaries and defy expectations. With their Substructure collection, they establish a new visual language, exploring the possibilities of fashion as a form of artistic expression. The SPFW N55 witnessed the birth of a new trend, with FORCA leading the way to a future where fashion is synonymous with courage, originality and sustainability. Prepare to be amazed and inspired, as FORCA is here to challenge, empower and transform the way we look at fashion. Forca Studio SPFW N55 Photo - Gabriel Capelletti - @agfotosite

"BUSINESS" EDITION COVER - MAY ISSUE Website - lithairshop.com Tiktok - @l_it_hair Instagram - @l_it_hair Photos - Alejandro - @infiernno Make - Andy - @andresurdapilletamakeup Hair Wig - @l_it_hair Total look - @dolcegabbana Team Hooks Fashion Director - Matheus Hooks - @ directorhooks Marketing and design Director - Matheus Lopes - @mathlopes From Model to Businesswoman, Ana Namor Takes the Human Hair Wig Industry by Storm Ana Namor, born in Russia and currently residing in Mexico, embarked on a journey that has led her to become a successful entrepreneur in the wig industry. Her passion for sports and love for physical activities has always been evident since her childhood. Starting her career as a dancer, Ana's life took a dramatic turn when she witnessed an awe-inspiring aerial acrobatics show. Intrigued by the transformation process involving makeup, wigs, and extensions, she immersed herself in the world of hair styling and gradually honed her skills. Having captivated audiences with her stunning beauty, Ana embarked on a modeling career at the young age of 16. Balancing both her modeling endeavors and performances, she traveled to over 12 countries, gracing the grandest stages and clubs worldwide. Her talents and striking appearance were recognized in magazines across Russia, Bulgaria, and Turkey. Ana is dedicated entirely to her entrepreneurial ventures in the wig and human hair industry, which serves as the focal point of our interview below. Interview with Ana Namor, Founder of LIT HAIR 1. How did you decide to enter the human hair wig industry and establish your own brand, LIT HAIR? I used to work as a pro gymnast and performed in many shows all over the world. What always fascinated me was the makeover process, with the whole makeup, hair wigs, and extensions. You could become a completely different person in a matter of hours! Since then, I learned a lot about the hair wigs and extensions industry, as it was part of my daily life and work, both as an artist and a model. 2. What are the key differentiators of LIT HAIR's human hair wigs compared to other brands available in the market? I would say the quality of hair and client service that we provide. Most of the big brands in the market are using remy hair, which is the closest natural-looking hair made of synthetic materials. There is nothing wrong with remy hair, but they do differ from natural ones. They are heavier, and you cannot style them using hot tools or color them, etc. At LitHair, we only use 100% human hair that you can treat just the same as your own! 3. How do you ensure the quality of LIT HAIR's products, especially considering that they are shipped worldwide? I personally ordered and tried all the products that we are going to sell. The ones that I found not good enough, I simply don't work with. Because I myself know how it is to spend all day wearing a wig/hair extensions. 4. What are the main challenges you face in managing a business that serves international customers? I would say shipping, because that is something that cannot be controlled personally and includes third-party shipping companies that are used by all major brands. And of course, as a perfectionist, I want my customers to receive their products as soon as possible. 5. How do you select human hair suppliers to ensure only the finest materials are used in LIT HAIR's wigs? Same as I mentioned before, the only way to secure the quality is to check and revise it all personally by the team. We test them, we color them, we try to cut them and see how the product reacts. Plus, we stay in regular contact with the supplier directly to discuss the quality. 6. How do you stay updated on customer trends and preferences regarding human hair wig styles? Does LIT HAIR offer customized options? Social media spreads trends and new season ideas so fast nowadays. You don't need a special occasion or occupation anymore to let yourself wear a bold outfit or wig or change your look completely. We do have an entire color palette, and we can customize wigs and hair extensions of any color, including red, blue, or pink, and any length and style. Curvy red blonde? You got it! Kim Kardashian's perfect long silky dark? You got it! Anything! And it will all still be 100% human hair, which means you can wear and use it just the same as your own.