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Discover the Exquisite Launch of Cartier's New Baignoire Watch Collection
Photos promotion Cartier In a grand unveiling at Watches&Wonders 2023, Cartier is set to captivate the world once again with the release...

Matheus Hooks/ Editor-In-Chief
Jun 28, 20231 min read


FARFETCH celebrates Pride with a selection of LGBTQIA+ designers
Look of Alexandre Herchcovitch's latest collection (FARFETCH Disclosure) Those who love fashion understand the potential it has in...

Matheus Hooks/ Editor-In-Chief
Jun 27, 20233 min read


Marc Jacobs Winter 2023: A Runway Show that Challenges Virtual Speed
Photos Promotion Marc Jacobs - PHOTOGRAPHER Dan and Corina Lecca On a memorable night, the world of fashion was swept away by Marc...

Matheus Hooks/ Editor-In-Chief
Jun 27, 20232 min read


Sofia Mir: The Enchantment of Skating and the Determination to Conquer the World
“SPORT” COVER EDITION - JUNE ISSUE Photos: @javoo_photo Production and Make: @reenatavasconcelos Hooks Team Fashion Director:...

Matheus Hooks/ Editor-In-Chief
Jun 23, 20235 min read


Jennifer Lopez: The International Diva Shines in the Global Campaign with the Brand PatBo
Photos promotion PatBo Jennifer Lopez, the iconic singer and multi-talented artist, once again made her mark in the fashion industry by...

Matheus Hooks/ Editor-In-Chief
Jun 22, 20232 min read


Fashion Editorial: Aricia 2023
Photos: Danillo Gram - @danillogram Look: @estilistaluisfernandogomes Accessories: @ravennaacessorios Shoes: @arezzo Stylist: @moraesde...

Matheus Hooks/ Editor-In-Chief
Jun 20, 20232 min read


Unveiling Freedom: Prada's Spring/Summer 2024 Menswear Collection Redefines Body Architecture
Photos promotion Prada Discover the fluid architecture around the human body in Prada's new collection for men. The Spring/Summer 2024...

Matheus Hooks/ Editor-In-Chief
Jun 19, 20231 min read


L'Oréal Professionnel launches global campaign "Head Up" to promote the importance of mental health
After finding that over half of hairdressers in Brazil express concern about their mental health, L'Oréal Professionnel launches an...

Matheus Hooks/ Editor-In-Chief
Jun 6, 20233 min read


Lyli Brook: Hair loss solution extracted from her experience
"BUSINESS" EDITION COVER - JUNE ISSUE Photos: @maurojorgefotografia Hair: @juliannebuenobeautyhair Featured Guest: @lylibrook @bravabrook...

Matheus Hooks/ Editor-In-Chief
Jun 2, 20234 min read


Yves Saint Laurent Beauté welcomes guests at an exclusive event
With the presence of hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, the brand celebrates the launch of...

Matheus Hooks/ Editor-In-Chief
Jun 1, 20232 min read


Walério Araújo Homage to Elke Maravilha at SPFW N55
Fashion designer chooses his best friend as inspiration for his latest collection Photo Ze Takahashi / @agfotosite São Paulo, May 29,...

Matheus Hooks/ Editor-In-Chief
May 29, 20232 min read


Gianne Albertoni - A Successful Journey in Fashion and Entertainment
By Matheus Hooks SUPER MODEL" EDITION COVER - GLOBAL ISSUE Model: @albertonigianne @fordmodelsbrasil Photos: Gabriel -...

Matheus Hooks/ Editor-In-Chief
May 23, 20234 min read


Ariella Moura - on the cover of Model edition and exclusive interview
"MODEL" EDITION COVER - GLOBAL DISCLOSURE Model: Ariella - @ariellamoura Photos: Thom. - @thomfoxx Beauty: William Lopes - @willozill...

Matheus Hooks/ Editor-In-Chief
May 15, 20233 min read


Bia Ben: The trajectory of the young carioca who became a successful digital influencer
Promotional photo Instagram @imbiaben At 20 years old, Bia Ben became a successful digital influencer after going viral on social media....

Matheus Hooks/ Editor-In-Chief
May 13, 20237 min read


Laura Harrier Shines in Saint Laurent at 'White Men Can't Jump' Premiere
LONG VELVET DRESS WITH HOLY BACK NUIT SANDALS IN CREPE SATIN AND RHINESTONES Image: Disclosing INDEX CONECTADA Laura Harrier wore Saint...

Matheus Hooks/ Editor-In-Chief
May 13, 20231 min read


Fernanda Szytko, even with such a busy life, is a woman who performs several roles
Make: @_andremattos Photo: @itamazzutti Look and video: @lucasbrando Team Hooks cover: @mathlopes @directorhooks @nubiadias Fernanda...

Matheus Hooks/ Editor-In-Chief
May 12, 20233 min read


Meet Good Girl Blush by Carolina Herrera
Photos disclosure Carolina Herrera Carolina Herrera continues a flourishing exploration of contemporary femininity with the launch of...

Matheus Hooks/ Editor-In-Chief
May 11, 20233 min read


INTERVIEW - CARTIER ANNOUNCES ELLE FANNING AS GLOBAL AMBASSADOR
Photo Greg Williams - DISCLOSURE The Maison Cartier is pleased to announce actress Elle Fanning as its latest Global Ambassador and the...

Matheus Hooks/ Editor-In-Chief
May 3, 20232 min read


Ana Thomé: model, actress, travel and art lover, tell us a little about her journey here at Hooks!
Credits: photo: @tonyellisnyc creative direction: @rafaelbernards digital strategy: @idgtl.co designer: @directorhooks Ana Thomé is a...

Evely Oliveira
Dec 14, 20226 min read


LILLY SARTI SPRING SUMMER 2023
LSD - LILLY SARTI DESIRES Lilly Sarti SPFW n54 /PHOTOS Marcelo Soubhia @agfotosite Summer 2023 Lilly Sarti brings the Lilly Sarti Desires...

Matheus Hooks/ Editor-In-Chief
Nov 18, 20221 min read
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