With the presence of hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, the brand celebrates the launch of LIBRE Le Parfum and the limited edition Valentine's Rouge Pur Couture The Slim lipstick.
YSL disclosure photos
On the evening of the 30th, the brand Yves Saint Laurent Beauté held a launch event for the new, more intense version of the fragrance LIBRE: LIBRE Le Parfum, and the limited edition Valentine's Rouge Pur Couture The Slim lipstick, alongside the iconic male fragrance Y Eau de Parfum. Celebrating freedom in relationships between people, in a suite at Hotel Unique in São Paulo, the event was attended by 70 people, including celebrities, influencers, and brand representatives.
The combination of YSL products is an invitation to daringly challenge norms and live freely. That's why the brand invited hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, to represent the importance of freedom, love, and respect, whether among friends or romantic partners. With a red carpet, a special performance by Thiago Pantaleão, a sensory experience of the new perfume, and a makeup area by the brand, the event also featured the presence of singer Felipe Ret, Big Brother Brasil 23 winner Amanda Meirelles, actress Antônia Morais, model Renata Kuerten, and digital influencers.
With LIBRE Le Parfum, Yves Saint Laurent Beauté aims to elevate the temperature even more, emphasizing its sweet facet. Naturally present in the precious absolute of orange blossom in LIBRE, the fragrance is enhanced by both the sweet facet of the saffron accord from the Ourika Community Gardens and a honey accord. The fragrance is further accentuated by an infusion of Bourbon vanilla, crafted exclusively for YSL Beauté.
The brand also took the opportunity to launch the limited edition Rouge Pur Couture The Slim Valentine's lipstick, which, in addition to its high pigmentation, features a square bullet designed specifically for Brazilian lips. Available in eight shades, the collection with an ultra-comfortable matte finish and full coverage in a single application was designed for modern and daring women who want to chart their own paths and push boundaries.
To complement the perfect match for Valentine's Day, YSL Beauté introduced the famous Y Eau de Parfum, a masculine fragrance created by accentuating the original white and black Fougere notes for a confident man who dares to create his own world. Developed by perfumer Dominique Ropion, the deep, fresh, and masculine fragrance of Y Eau de Parfum is built around a fougere structure, one of the most prominent families in men's fragrances, accentuating the white and black fougere and contrasting with citrus and aromatic notes, followed by woody and sensual notes.
