Ariana Grande and the New Spectrum of Style: Swarovski SS25 as a Stage for Her Dazzling Evolution
- Matheus Hooks/ Editor-In-Chief
- Apr 8
- 2 min read
Ariana Grande has never been just a singer. As a cultural icon, her image is as carefully composed as her vocal runs. And if there’s one thing she’s mastered, it’s the power of a signature look. Once, it was the A-line mini dress worn like pop armor, anchored by her famously taut ponytail. More recently, it was all about Glinda-pink fantasy. But now, she’s turning the page — or rather, bending the light — with a whole new kind of brilliance: Swarovski’s SS25 campaign.
'I love the vibrant colours and the way these pieces catch the light in every shade imaginable. It’s full of so much pure joy.' Said Ariana Grande.
Captured through the iconic lenses of Mert & Marcus, Grande reemerges in a kaleidoscope of color and crystal, transforming every frame into a living prism. The aesthetic is bold, iridescent, and unmistakably Ariana: a rainbow of refinement, laced with pop polish. It’s as if Swarovski’s timeless sparkle has been remixed for the digital era — with Grande as the creative conductor of this radiant symphony.
'It’s an honour to represent a house that shares my passion for creativity and continues to push the boundaries beyond the world of jewellery,' she added.
But it’s not just about the visuals. Ariana understands the global reach of the Swarovski name — and the creative responsibility that comes with it. This isn’t just another brand ambassadorship; it’s a visual dialogue between icon and institution, between legacy and innovation.
'Continuing this creative journey with Giovanna [Battaglia Engelbert, creative director] and Swarovski has been such a dream,' she affirmed.
'From our recent capsule collection to the stunning Swarovski campaigns, it’s all about celebrating bold self-expression and I’m so grateful to continue creating magic together!'
For longtime fans, one detail will spark joy: the ponytail is back. But like everything in this campaign, it’s been reinvented — shorter, lilac-tipped, and in perfect harmony with her sunglasses, wardrobe, and jewelry. Where once there was pink, now there’s a soft, futuristic purple. It’s the same signature — just signed in a new shade.
In SS25, Ariana Grande doesn’t just wear Swarovski. She embodies a new way to shine. And if style is about evolution, few navigate it with such consistency — and charisma.
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