Between Glamour and Country Life: Nicole Bahls Reveals Her Essence on the Celebrity Cover of Hooks Magazine

'CELEBRITY' EDITION COVER - GLOBAL ISSUE

Amid green landscapes, animals that have become celebrities on social media, and a routine that blends simplicity, humor, and spirituality, Nicole Bahls stars on the Celebrity cover of Hooks Magazine.

Known to the general public for her work on television and for her strong presence on the internet, Nicole has built a new narrative around her image: that of a woman who found in the countryside not only a refuge, but also a genuine way to connect with millions of people.

Today, her farm in Itaboraí (Brazil) has become almost a character of its own within the influencer’s digital universe. Surrounded by chickens, cows, goats, and amusing stories involving her animals, Nicole Bahls reveals a side of herself that has won over the public precisely because it feels so genuine. According to her, everything began spontaneously, without strategic planning or any intention of turning her daily life into content.

“It was something very natural. I started sharing my routine at the farm because I truly love that life: taking care of the animals, planting, waking up early. Before I realized it, people were enjoying it. I think the audience likes authenticity—seeing a simple routine filled with love for animals and nature. What may look like a character is actually my real life,” she says.

Although many followers imagine that her rural routine has turned into a large business venture, Nicole explains that her relationship with the farm’s production is much more emotional than commercial. The property does produce eggs and milk, but everything is intended only for personal consumption and for sharing with people close to her.

“I’ve always had an entrepreneurial mindset, but today I’m more focused on my advertising work, TV, and the internet. I don’t plan on selling eggs or milk. It’s just for personal consumption and to share with my neighbors and my children. I love sharing the fruits that come from my home. It reminds me a lot of my childhood, when my grandmother used to make pamonha and share it with the neighbors. My mother has always been a very generous woman—I think I inherited that from them.”

If there is something that has turned the farm into a phenomenon on social media, it is its distinguished residents. Among cows, goats, chickens, and other animals, each one seems to have its own personality—and Nicole Bahls turns these traits into amusing stories that go viral among her followers. One of the most famous characters on the property is a turkey named Juliano Floss, who frequently appears in the influencer’s videos and posts.

For Nicole, this sense of humor arises naturally.

“I’ve always enjoyed humor and playing with everyday situations. Each animal has its own personality, so I end up creating stories, giving them funny names, and the audience joins the fun with me. I think that brings people closer to life in the countryside. And to live with me, they have to be artists that I truly love, because my home is sacred to me.”

Beyond life in the countryside, Nicole continues to maintain a strong connection with television. Recently, audiences followed her participation in Dança dos Famosos (popular Brazilian television dance competition in which celebrities are paired with professional dancers and compete in weekly performances.), a segment featured within the program Domingão com Huck. The experience brought new inspiration and further sparked her desire to explore other artistic possibilities.

“Taking part in Dança dos Famosos awakened in me an even stronger desire to challenge myself artistically. I would love to explore comedy, play characters, and perhaps become a TV host in the future. I enjoy communication and entertaining people, so I want to keep opening new paths on television.”

More than just a setting for videos and photos, the farm today represents an essential chapter in the story of Nicole Bahls. With a chapel, a helipad, and more than 80 animals, the property blends nature, luxury, and spirituality, reflecting a trajectory built through dedication and hard work.

“The farm is my refuge and my balance. It’s where I connect with God, with nature, and with myself. There I find peace, but I have also built something that has become part of my story with the public. People follow this routine and feel close to me through it. It represents my personal and professional journey, my achievements, and my essence—the result of a lot of work and also many sacrifices.”

On the Celebrity cover of Hooks Magazine, Nicole Bahls reveals that her greatest strength lies precisely in her authenticity. Between the glamour of magazine covers and the simplicity of life in the countryside, she shows that it is possible to build a powerful public image without giving up one’s true essence.

Check out the exclusive interview:

1. Nicole, your farm in Itaboraí has almost become a character in your social media. At what moment did you realize that life in the countryside could also become such strong and beloved content for the public?

It happened very naturally. I started sharing my routine on the farm because I truly love that life: taking care of the animals, planting, waking up early. Before I realized it, people were enjoying it. I think audiences like authenticity—seeing a simple routine filled with love for animals and nature. What may seem like a character is actually my real life, haha.

2. You’ve turned the farm into something that goes beyond leisure, with the production of eggs and milk. How did this entrepreneurial vision of transforming rural life into a business come about?

I’ve always had an entrepreneurial mindset. But today I’m more focused on my advertising work, TV, and the internet. I don’t plan to sell eggs or milk—it’s just for consumption and to share with my neighbors and my children. I love sharing the fruits that come from home. It reminds me a lot of my childhood, when my grandmother used to make pamonha and share it with the neighbors. My mother has always been a very generous woman, and I think I inherited that from them.

3. Among cows, goats, chickens, and even a turkey named “Juliano Floss,” your animals often go viral online. Where does this creativity come from to humanize your countryside routine and bring the public even closer?

I’ve always enjoyed humor and playing with everyday situations. Each animal has its own personality, so I end up creating stories, giving them funny names, and the audience joins the fun with me. I think that brings people much closer to life in the countryside. And to live with me, they have to be artists that I truly love, because my home is sacred to me.

4. After your participation in Dança dos Famosos on Domingão com Huck, you mentioned wanting to explore humor more and even act in soap operas. What new paths on television would you like to pursue in the coming years?

Taking part in Dança dos Famosos on Domingão with Huck made me want even more to challenge myself artistically. I would love to explore comedy, play characters, and maybe even become a TV host in the future. I enjoy communication and entertaining people, so I want to keep opening new paths on television.

5. Your farm combines nature, luxury, and spirituality, with a chapel, a helipad, and more than 80 animals. What does this refuge represent to you today, both in your personal life and in your public image?

The farm is my refuge and my balance. It’s where I connect with God, with nature, and with myself. There I find peace, but I’ve also built something that has become part of my story with the public. People follow this routine and feel close to me through it. It represents my personal and professional journey—my achievements, my essence—the result of a lot of work and also many sacrifices.