Entrepreneurship with Purpose: Larissa Mocelin Explains Why Values and Coherence Are the New Business Differentiator

Matheus Hooks/ Editor-In-Chief
8 hours ago
2 min read

In an increasingly competitive environment driven by immediate results, entrepreneurship with purpose has moved beyond being an inspirational concept to becoming a strategic necessity. That’s the view of Larissa Mocelin, lawyer, entrepreneur, and founder of brands such as Mocelin Advogadas, Mocelin Create, and B.right ESG Consulting, who combines faith, ethics, and branding throughout her journey. For her, true success lies in building companies with soul — not just with goals.

“Entrepreneurship with purpose means being ethical and honest even when no one is watching, and even when doing the right thing might come at a cost,” says Larissa. “Entrepreneurship is a long-term journey, and shortcuts usually come with a very high price. A company goes beyond the professional — it’s a channel of culture, with the power to transform its environment and society for better or worse.”

With a message that blends practical insight and spiritual depth, Larissa argues that values and purpose must be more than words in a corporate handbook — they need to be lived in the company’s daily routine.

“What’s obvious to you isn’t always obvious to someone else,” she explains. “Values can be interpreted in different ways. That’s why, when incorporated into a company, they must be communicated, taught, and reinforced in order to truly become culture. But none of that matters without coherence — example speaks much louder than any manual.”

For the entrepreneur, the pursuit of purpose is a process, not an epiphany. “I don’t believe purpose is a sudden revelation. It doesn’t show up in thought, but in practice,” she says. “It reveals itself through action — when you realize that something fulfills you beyond the material. And that doesn’t depend on the profession itself, but on how you do what’s placed before you. You can find purpose even in washing dishes if you see that act as something that brings value to your family and to the whole.”

Between law, branding, and the world of social media, Larissa Mocelin has become one of the leading voices representing female entrepreneurship with purpose — blending faith, authenticity, and conscious leadership.

Her perspective on the market goes beyond profit; it seeks legacy.