Launch collection brings lifestyle and design inspirations linked to the traditional origin of the brand and comes with excellent gift options.
Photos Courtesy Fila (disclosure)
Beauty, art, celebration, Italian legacy and summer. These are the concepts that define FILA's new collection, which arrives to break with the more conservative, rigid, sober lines and also make a deep immersion in the history of the brand. Dolce Vita brings colors, textures, lightness and a lot of richness in every detail and authentically presents options for pieces and accessories to be given away, used in productions aimed at the end of year festivities and during the new season.
FILA expresses its iconic and timeless history in a collection that harks back to the Italian summer, and at the same time to its origins, with unique and fluid items. The color palette is a strong point of the novelty: different scales of red and blue, classic tones that represent and speak to the brand's legacy, nudes and whites bring creations that transit between softness, versatility and elegance, combining with the atmosphere of parties Christmas, New Year and seasonal. The work in toweling fabric is also a highlight and comes with a lot of freshness, modernity, authenticity and an excellent option to create looks for both a more urban day-to-day and outdoor productions.
“With this collection we want to convey our heritage through the Italian summer that is so emblematic for us. The line has different types of patterns, with light and comfortable pieces, incredible colors and full of details”, reveals Adriana Magalhães David, branding and marketing manager at FILA Brasil.
In the list of women's items, the new collection stands out for its fabrics and strategic cuts, such as a tank top, T-shirt, top, cropped, jacket, shorts, pants, overalls and swimming wear models -- with swimsuit and sunkini, accessories and the darling sandals which are the ideal feat in the summer. In the men's category, shorts, t-shirts and shirts are among the launches, along with practical and essential suggestions such as a bag with straps to be worn on the shoulder and different colors of bucket hats, mixing classic style and Italian design with a contemporary concept, both present in the Brand DNA.
The Dolce Vita campaign was shot through the lens of renowned photographer Bruna Castanheira in the city of Camburi, São Paulo, and ends the year with a lot of fashion information and combines perfectly with various styles during the end of year festivities. The models were also designed to become a guaranteed presence on gift lists, in the travel bag and in moments to enjoy the summer. The complete collection is available on the website and at the main multi-brand stores in the country.
