JOÃO PAULO CAMPOS – The Lawyer Who Turns Problems into Solutions

'MAN' COVER EDITION - JUNE 2025 ISSUE

“My job is to make the complex simple.” The quote by U.S. Supreme Court Justice Oliver Wendell Holmes Jr. perfectly captures the story of João Paulo Campos. A lawyer by destiny, a strategist by vocation, and a communicator by nature. With a path that blends sports, entertainment, digital influence, business strategy, and culture, João has built a unique approach to practicing law — one that is more human, effective, and genuinely connected to people.

For him, a meaningful career is rooted in the triad of mind, body, and spirit — the pillars of a coherent life. In this interview, the founder of Campos, Neto & Lima Advogados shares the behind-the-scenes of his journey and reveals why his ability to solve problems — with both skill and sensitivity — has become his most distinctive trademark.

EXCLUSIVE INTERVIEW:

You’ve said that law wasn’t your first choice. How did this career come into your life?

Law was never part of my plans. I played basketball, got an opportunity, and went to the United States with the dream of pursuing a career in sports. But in 2008, the economic crisis changed everything — funding was cut, and I returned to Brazil without a clear direction. My father, who works for the Federal Police, suggested I study Law. And so I did. At first, without much clarity, but with discipline. Little by little, I started to find meaning. Today, I’m completely passionate about what I do.

You’ve always seemed to walk outside the traditional legal path. Was that intentional?

It was something natural. Instinctive. I studied Law and Advertising at the same time because I’ve always loved people, communication, observing the world. While many spent hours immersed in legal doctrine, I spent my time listening to people — understanding their conflicts, their pain, their behind-the-scenes stories. That always fascinated me. I worked with athletes, marketing, entertainment, started businesses, studied for public exams, worked as a legal correspondent. Little by little, I realized I didn’t want to be just a lawyer — I wanted to be someone who solves. That shift made all the difference. I became a problem-solver!

That idea of solving problems has become your trademark. Where does it come from?

It comes from experience. More than a legal opinion, the client wants to be understood. They want someone who can see what lies behind the conflict, who truly grasps the issue — and solves it. Technique is essential, but it’s not enough. What builds loyalty isn’t the legal theory — it’s the delivery. I often say: “Bring me a problem, and I’ll give you three solutions.” A good lawyer doesn’t need to impress — they need to solve.

You have a very strong communication style. Does that come from your background?

It comes from everything: the streets, concert halls, the books I read, the operas I watch. I’ve always had a natural ease with communication — but more than that, I’ve always been a keen observer. I listen closely, read the room, and adapt easily. That works in a courtroom, in a business meeting, or in casual conversation. Communication, for me, is a bridge. I like to connect and convey trust.

Many people got to know you for brokering multi-million dollar deals in football. How did that happen?

It was one of the biggest opportunities that came my way. I was invited by a company from Dubai to broker a crypto investment proposal for Santos FC, which involved $60 million. Then came Corinthians, other clubs, international businessmen… That’s where I stood out — I understood the game and learned how to swim with sharks. Today, I work with everyone from players to major entrepreneurs and investors.

Besides being a lawyer, you have an artistic side that surprises people. How does that manifest in your life?

Art has always been part of who I am. I’ve played several instruments since childhood, but my favorite is the piano. I’ve performed in recitals, and I’m really into jazz and classical music. I’m also passionate about reading. I’ve become the kind of person who reads a lot — from technical books to philosophy, biographies, and literature. That gives me range, it calms me, helps me navigate the world with more clarity, and allows me to bring a lighter, more approachable tone to the legal world.

And on social media? How do you balance that intellectual tone with an active digital presence?

Naturally. I think people who try to “perform” all the time end up being exhausting. I just show who I am: someone who reads, plays music, studies, and solves problems. And that resonates. My followers become clients, my clients become partners. Digital influence helped me reach places traditional networking might not have.

Who is João Paulo outside of court cases and meetings?

Someone guided by the trio of mind, body, and spirit. Someone who seeks balance. I study, take care of my health, and value genuine connection. I enjoy being out in the world, listening to people, constantly learning. I don’t believe in success that’s disconnected from purpose — and my purpose is to stand by those who need me.