Kylie Jenner Launches Sprinter Vodka Soda: A Refreshing New Venture
- Matheus Hooks/ Editor-In-Chief
- Apr 2
- 2 min read
Kylie Jenner, one of the biggest names in beauty and entertainment, is expanding her empire into a new market: alcoholic beverages. The entrepreneur and influencer has just launched Sprinter Vodka Soda, a line of canned cocktails designed to appeal to consumers looking for a light, stylish, and sophisticated drink.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails – we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” said Kylie Jenner.
The Concept Behind Sprinter
Unlike traditional alcoholic beverages, Sprinter Vodka Soda embraces the hard seltzer trend, combining premium vodka with sparkling water and real fruit juice. According to Kylie, the goal was to create a drink that is convenient, flavorful, and perfectly suited to her dynamic, luxurious lifestyle.
“Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves,” Kylie said.
Sprinter is available in four refreshing flavors:
• Black Cherry
• Peach
• Grapefruit
• Lime
Each can contains 100 calories, 4.5% ABV, and is gluten-free with no added sugars—making it an attractive choice for health-conscious, trend-savvy consumers.
Palm Springs: The Perfect Launch Destination
The name Sprinter and the choice of Palm Springs for its debut are no coincidence. The California city is famous for its luxurious resorts, iconic festivals, and warm climate, making it the perfect setting for a light, refreshing drink. Kylie and her family also have a strong connection to the area, often sharing glimpses of their lavish getaways there.
The Sprinter Palm Springs Pack, released as a special edition, features a curated selection of the most popular flavors—designed for those who want to experience the drink in true California style.
Kylie’s Strategy in the Beverage Industry
Kylie Jenner’s move into the beverage market follows a growing trend of celebrities expanding their business ventures beyond traditional industries like fashion and beauty. With Sprinter, she not only strengthens her brand as an entrepreneur but also connects directly with Gen Z and Millennials, who crave premium yet convenient lifestyle products.
Since its launch, Sprinter has already generated buzz, proving that Kylie’s golden touch extends far beyond cosmetics. Whether enjoyed at a poolside party, music festival, or luxury getaway, Sprinter Vodka Soda is shaping up to be the drink of the season.
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