With enhanced performance and an innovative formula catering to the needs of all skin tones and types, from acne-prone to oily, sensitive, and dry.
Photo disclosure LANCÔME
The French luxury beauty brand Lancôme once again showcases its expertise in combining skincare with makeup in its products and introduces the new and improved Teint Idôle Ultra Wear foundation, now available in 30 shades. Powered by Advanced Airwear™ technology, the foundation boasts an even lighter texture, providing a natural matte coverage for 24 hours, containing 81% skincare serum in its composition and SPF 35. The new formula is transfer-proof and resistant to everything: humidity, oiliness, and sweat. Additionally, it is enriched with hyaluronic acid, moringa, vitamin E, and probiotics to deliver long-lasting hydration, anti-pollution effects, and skin barrier protection.
Dr. Annie Black, Lancôme Global's Chief Scientist, explains that with the rise of "skinification" (skincare-oriented makeup), "we are no longer satisfied with the initial criteria that define a good makeup product. We go beyond that, trying to understand how it can also improve the appearance of the skin. It is through this approach that we can decide which active ingredient to use in our formulas."
The new and even better Teint Idôle Ultra Wear foundation offers maximum skinclusivity, addressing the needs and concerns of the skin by covering imperfections, blemishes, acne marks, and redness. It is a lightweight, long-lasting foundation that allows the skin to breathe with an undetectable natural matte finish. The new formula adapts to all skin types, from acne-prone to oily, sensitive, and dry, absorbing excess oil and unclogging pores while remaining extremely lightweight and fresh.
The high-tech formula also provides a wider range of shades, especially for medium and dark skin tones. Teint Idôle Ultra Wear now offers 30 foundation shades, developed with advanced pigment expertise and based on a beauty study of 3,000 women across 7 countries on 4 continents**. For darker shades, Lancôme created an ultramarine blue pigment to ensure the tone remains pure and deep, never ashy. As for olive skin tones, the brand developed a new green oxide pigment that is neither too yellow nor too orange.
With Lancôme's Shade Finder tool, an advanced algorithm capable of identifying up to 22,500 different skin tones, consumers can perform an accurate analysis to find their perfect match in minutes. The tool is available at rotating stations in key Lancôme makeup stores.
In a commitment to sustainability, the patented formula comes in an elegant 100% recyclable bottle with 25% post-consumer recycled glass on the inside.
About Teint Idôle Ultra Wear - In 1997, Lancôme first launched Teint Idôle Ultra Wear, achieving flawless skin. Since then, it has become known for its award-winning technology and is synonymous with a 24-hour natural matte finish that provides maximum comfort, long-lasting coverage, and hydration. After 26 years of science since the first Teint Idôle, the updated Teint Idôle Ultra Wear is patented until 2033, backed by 14 tests and 11 years of development. Today, the remarkable journey continues as Lancôme pushes boundaries with the new and improved patented Teint Idôle Ultra Wear formula that defies expectations and aims to help everyone find their perfect match. In a consumer test on 215 women, 9 out of 10 women found a shade that matches their skin tone.
Tested in real-life and extreme conditions, the new killer formula remained transfer-proof and oil-proof in a 7-day test, humidity-proof in a Hamman test on 30 women, and sweat-proof in a sauna test on 33 women. Tested during sports sessions on 196 women, it withstood all life's challenges to give you maximum confidence in sweat, heat, and humidity-resistant skin.
As a result, 9 out of 10 women found a shade that matches their skin tone. In a quantitative test on 215 women, there was a tonal match of 98%. The new Teint Idôle Ultra Wear aims to have all shades for all women.
Teint Idôle Ultra Wear by Lancôme is available in 30 colors with 3 undertone variations: warm (W - yellow), cool (C - pink), and N (neutral): 105W, 115C, 205C, 210C, 220C, 225N, 235N, 245C, 250W, 305N, 315C, 320C, 325C, 330N, 345N, 350N, 400W, 415W, 420W, 430C, 435C, 440N, 445N, 450W, 505N, 510N, 515W, 520W, 535N, and 540C.
