FARFETCH Limited (NYSE: FTCH), the global destination for modern luxury, today announces the fifth release of FARFETCH BEAT, its new retail concept series that introduces unique product experiences to international audiences.
For BEAT 005, MAD, the French company known for customizing designer watches, has produced an exclusive and limited series of Contax T2 cameras in five new exclusive colors:
● 2 x Contax T2 in Light Sand, Copper Suede and Desert Sand
● 2 x Contax T2 in Desert Sand, Flat Dark Earth and Benelli Sand
● 2 x Contax T2 in Multicam Dark Green, Fat Dark Earth and Benelli Sand
● 2 x Contax T2 in Graphite Black, Light Sand and Lemon Zest
● 2 x Contax T2 in Graphite Black, Aztec Teal and Battleship Gray
Once coveted by professional photographers for its high-quality construction, manual aperture control, and incredibly sharp lenses, the Contax T2 point-and-shoot has continued cultural relevance and notable fans among the top creative voices in the arts market, including Juergen Teller, Sofia Coppola, Daniel Arsham and Frank Ocean.
To celebrate and promote this exclusive collab, FARFETCH created an intimate London photo shoot with model, actress and artist Aweng Chuol, and filmmaker and model Arnaud Lin. Both appear in selfies with their Contax T2 cameras demonstrating that they are the only accessory anyone needs to have.
Ronojoy Dam, Global Director of Brand & Culture at FARFETCH said: “Regardless of current trends, the Contax T2's status as the cult point-and-shoot camera for over 30 years is based on its exceptional performance and results. After all, personal photographs are one of life's greatest luxuries. Some say it's impossible to improve on a classic, but MAD proved otherwise with their visionary watch and jewelry customization – and they've done it again exquisitely well with this limited-edition version of the camera.”
The T2 first entered the market in 1990 and is a cult classic; an extremely solid construction with simple ergonomics. The beautiful, solid metal chassis is made in Japan, along with the renowned Carl Zeiss T* Sonnar 2.8/38 multi-coated lens, consisting of 5 elements in 5 groups and easy-to-use features. While offering full automation including Autofocus and Program AE, the Contax T2 was one of the most intuitive cameras of its time, featuring Aperture Priority AE selection, +/-2EV exposure compensation in ½ EV steps, and manual focus on a dial. of ways. The viewfinder provided back in the 90s provided impressive shutter speed and focus lock confirmation.
The limited-edition collection will be available on October 26, exclusively from FARFETCH.
