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OLIVIA RODRIGO IS THE NEW FACE OF LANCÔME: BEAUTY, ATTITUDE, AND AUTHENTICITY

Photos Courtesy Lancôme


Olivia Rodrigo, the voice of a generation, is making waves once again—this time in the world of fashion and beauty. Following the massive success of GUTS, her second album that topped charts and surpassed billions of streams, the singer has partnered with Lancôme as their newest ambassador. This collaboration is not just about beauty; it’s a celebration of Olivia’s authenticity and her ability to connect with audiences worldwide.


A PARTNERSHIP OF POWER

“It’s an honor to be part of this family,” Olivia shared, expressing her excitement about joining the Lancôme legacy. Known for empowering women and celebrating individuality, the brand found in Olivia the perfect muse—someone who embodies charisma, confidence, and a distinctive sense of style.


“Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today,” said Rodrigo. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.”

The campaign shines a spotlight on the L’Absolu Rouge Drama Matte, a lipstick that perfectly aligns with Olivia’s bold yet approachable vibe. “We wanted to create something that captures Olivia’s essence: modern, youthful, and unapologetically authentic,” shared Lancôme’s creative team. The result? A stunning visual story with bold, vibrant lips taking center stage, paired with Olivia’s signature fresh, natural energy.


THE POWER OF L’ABSOLU ROUGE DRAMA MATTE

The Drama Matte is more than just a lipstick—it’s a statement. With an impeccable matte finish and a formula designed for all-day hydration and comfort, it’s the ideal choice for anyone looking to express themselves with style. “It’s the perfect balance between intense pigmentation and a soft, comfortable wear,” says Lancôme.


Known for her authenticity in music and fashion, Olivia is the ideal face for this sophisticated yet accessible product. The campaign features a minimalist look, focusing on her lips to highlight the lipstick’s bold color. It’s a reflection of her personality: simple, striking, and effortlessly impactful.


A GEN Z ICON

Beyond her music, Olivia Rodrigo is a powerful force for change. Her GUTS World Tour sold out arenas worldwide, and she launched the Fund 4 Good, a global initiative advocating for reproductive rights and fighting gender-based violence.


Now, as the face of Lancôme, Olivia cements her role as a Gen Z icon. This partnership goes beyond a beauty campaign—it’s a celebration of diversity, individuality, and female empowerment.


A NEW ERA IN BEAUTY

Olivia Rodrigo’s entry into the Lancôme family marks the beginning of a new chapter in the brand’s history. She represents a beauty that transcends traditional standards, embracing individuality and self-expression. In her own words, “Beauty is about how we express ourselves, and that’s what I want to share with the world.”



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