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Pandora and Unicef ​​launch new charm in support of children and young people around the world

For each jewel sold, the brand will donate 15 euros of the sale price to UNICEF



World Children's Day is celebrated on November 20. It was on this date that the United Nations General Assembly adopted the Declaration of the Rights of the Child, which seeks to protect and develop millions of young people across the planet. Pandora supports and promotes the cause through a long-term partnership with UNICEF - the Charms for Change initiative, created in 2019, which launches limited-edition charms that have part of the sales value donated to the organization.

This time, Pandora presents the Double Flourish Pendant Charm. The jewel is intricately crafted from sterling silver with a star-shaped blue crystal shining from the center of a flower. The charm is accompanied by a medal with the words "learn, grow, love", symbolizing the chance for each child to flourish and reach their full potential.


Worldwide, 22% of young people aged between 15 and 24 are unemployed, lacking education or training, and 68% of these are girls and young women. Through the Charms for Change initiative, Pandora supports UNICEF's programs for education, gender equality, rights awareness, personal empowerment and civic engagement. For every Pandora for UNICEF piece sold between 29 September 2022 and 2 January 2023, the jewelry store will donate €15 of the sales price to UNICEF's work with children and young people.


"We are strong supporters of educating young people. That's why choosing a flower, which represents what we can all do to help a child blossom to their fullest potential. "Bloom" is a very important word for this design because is inspired by the idea of ​​flourishing despite adversity." commented Francesco Terzo and A. Filippo Ficarelli, creative directors at Pandora.

The Flourish Double Pendant Charm is available for R$ 839 on the Pandora website and stores while supplies last.



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