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TENCEL™ and RCGD Global bring eco-couture to the spotlight at 'AVATAR 2' premieres

Lenzing -- Lenzing's flagship textile brand, TENCEL™, has joined forces with RCGD Global once again to highlight eco-couture on the red carpet premiere of “AVATAR: The Way of Water”. Dressed in sustainable bespoke apparel and bags made from TENCEL™ branded fibers and TENCEL™ LUXE filament yarn, Zoe Saldaña, Henry Cavill, Suzy Amis Cameron and James Cameron represented RCGD Global on the red carpet, following the newly released sustainable style of the organization.

Zoe Saldaña (right) and Henry Cavill (left) on the red carpet for the Los Angeles premiere of “AVATAR: The Way of Water” wearing custom items by Tyler Ellis and Huntsman with fabric made from TENCEL™ fibers. Photo credit: Getty Images/RCGD Global

Hollywood power couple Suzy Amis Cameron (right) and James Cameron (left) in bespoke Vivienne Westwood and Huntsman looks made from TENCEL™ brand lyocell fibers at the London premiere. Photo credit: Getty Images/RCGD Global

“TENCEL™ has a longstanding partnership with RCGD Global to promote eco-couture at the Oscars. We are proud to extend the collaboration to other red carpets and further promote the adoption of sustainable materials in luxury fashion and beyond. Red carpet events not only reach a wider audience, they are also great platforms to demonstrate that fashion can be sustainable. By leading by example, together we can propel the textile and fashion industry towards a more sustainable and circular future,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.

''We are once again happy to collaborate with TENCEL™️ on another important occasion for RCGD Global. Avatar II is a film that is very dear to us and with such an important sustainable message. For our first post-Oscars red carpet moment, we wanted to highlight fabric innovations and showcase eco-conscious fashion in a way that reflected the film's central theme,” said Samata Pattinson, CEO of RCGD Global.

In Los Angeles, lead actress Zoe Saldaña walked the premiere's red carpet in support of the RCGD Global x TENCEL™ sustainability campaign carrying a black Tyler Ellis clutch lined with a fabric made from biodegradable TENCEL™ fibers. Styled by Petra Flannery, the bag's lining was in a shade of blue that pays homage to Avatar.

At the same event, British actor Henry Cavill wore a double-button coat with a peaked lapel and straight pockets, created by Huntsman with TENCEL™ Lyocell fibers, with a defined waist and high armhole.

"I decided to support RCGD Global because they are highlighting yet another way for all of us to take a step forward to protect the planet and its people. It is highly unlikely that any one of us can change an entire lifestyle at once, but by taking small steps, making small changes, especially if made in large numbers, can make a difference. Sustainable materials for clothing are one of those ways. Just as important, sustainability in clothing does not mean a lack of quality - The fabrics that The Huntsman provided me are really sustainable, while your tailoring remains impeccable - even for a moving target like me!" said Henry Cavill.

Earlier in London, James Cameron wore a beautiful timeless black Huntsman tuxedo made from TENCEL™ brand lyocell fibers. Suzy Amis Cameron stunned in a custom-made, ethically and environmentally responsible Vivienne Westwood dress made from a luxurious navy blue fabric with TENCEL™ brand lyocell fiber. The dress features a draped bodice and an elegant train.

RCGD Global and TENCEL™ continue their partnership to showcase casual wear using cellulose-based botanicals or recycled materials to drive the circular economy in fashion. To qualify as an RCGD Global eco-conscious garment, each garment must be made from sustainable materials - including organic, recycled or repurposed fibers. Derived from wood, a natural raw material, sustainably sourced, TENCEL™ Lyocell and TENCEL™ LUXE fibers are fully biodegradable and compostable. The materials are also produced in an award-winning closed-loop process that maximizes resource efficiency with low environmental impact. In addition to their strong sustainability profile, TENCEL™ Lyocell fibers are known for having a luxurious sheen, naturally soft and breathable, providing long-lasting wearer comfort. TENCEL™ LUXE Lyocell filament, a new botanical alternative to silk, is highly versatile and can be woven into a soft, lightweight fabric with a liquid drape and a highly flattering silhouette.


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