THE ART OF REINVENTION: PARIS HAUTE COUTURE WEEK RETURNS — JULY 2025

From July 7th to 10th, the fashion elite gathers once again in Paris for one of the most exquisite and exclusive moments in the industry: Haute Couture Week. More than just a series of shows, it’s an emblem of craftsmanship, artistry, and renewal. This season brings not only meticulous collections from the finest maisons, but also marks a pivotal moment of transitions, debuts, and farewells.

A Season of Change, A Celebration of Craft

This edition promises to be more than a display of extravagance — it’s a narrative of change.

Maria Grazia Chiuri’s era at Dior has come to a close, with no Dior presentation on the official couture calendar.
Demna’s final collection for Balenciaga is scheduled for July 9th, making it one of the most anticipated shows of the season.
Meanwhile, Glenn Martens debuts his first couture collection for Maison Margiela, filling the space left by John Galliano with fresh creative energy.
At Chanel, the studio team is delivering its final couture presentation before Matthieu Blazy takes over in October.

These shifts don’t just mark changes in leadership, they signal new design philosophies set to redefine legacy houses.

The Official Lineup – What to Watch

Monday, July 7

10:00 — Schiaparelli (Opening the week with surrealist drama)
12:00 — Iris Van Herpen (Expected return with innovation)
13:00 — Georges Hobeika
14:30 — Imane Ayissi
16:00 — Rahul Mishra
17:30 — Julie de Libran
19:30 — Giambattista Valli

Tuesday, July 8

10:00 & 12:00 — Chanel (Two sessions)
14:30 — Stéphane Rolland
15:30 — Juana Martín
16:30 — Ashi Studio
17:30 — Ronald van der Kemp
18:30 & 19:30 — Giorgio Armani Privé

Wednesday, July 9

10:00 — Robert Wun
11:00 — Franck Sorbier
12:00 — Balenciaga (Demna’s farewell)
13:30 — Yuima Nakazato
14:30 — Elie Saab
16:00 — Viktor & Rolf
17:30 — Zuhair Murad
19:30 — Maison Margiela (Glenn Martens debut)

Thursday, July 10

10:30 — Aelis
12:00 — ArdAzAei
13:30 — Peet Dullaert
14:30 — Rami Al Ali
16:00 — Adeline André
17:30 — Germanier (Closing the week with a modern twist)

A Closer Look: What’s At Stake

Schiaparelli kicks off the week on July 7 with high expectations of conceptual glamour and sculptural innovation. Chanel, as always, holds a sacred spot with a double show on July 8, presenting its last in-house studio collection before welcoming Blazy.

The most emotionally charged moment arrives on July 9, when Demna unveils his final couture collection for Balenciaga. It’s a farewell set to resonate deeply in the fashion world. Just hours later, Glenn Martens will step onto the Margiela stage, arguably the most anticipated debut of the week, promising disruption and beauty through deconstruction.

And on July 10, the progressive spirit of Germanier closes the event, a fitting finale for a week where tradition meets tomorrow.

Why Couture Still Matters

In a digital world obsessed with speed and scale, haute couture stands firm as a monument to slowness, intention, and handmade excellence. Each piece is custom-fitted, each stitch often hand-done, and every garment tells a story of time, technique, and heritage.

But this week also shows couture evolving. Designers like Imane Ayissi, Rahul Mishra, and Yuima Nakazato are pushing the boundaries of what couture means — infusing it with sustainability, cultural identity, and avant-garde textures.

How to Follow Along

Livestreams: Most shows will be broadcast on official maison websites and the FHCM platform.
Social Media: Expect full coverage across TikTok, Instagram, and Threads with behind-the-scenes footage, street style, and red-carpet arrivals.
Hooks Magazine will be on the ground delivering daily roundups and exclusive interviews.