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- ISMEIOW: The Power to Illuminate One’s Own Destiny
'STARS' COVER EDITION - GLOBAL ISSUE Photo: @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Assistant: @eubillieb / Studio: @nasulstudio / Support: @sparapane_costumes There are artists who perform. And there are artists who overflow. Ismeiow — a persona created by Ismael, born in Anápolis, Goiás (Brazil) — belongs to the latter category. Before becoming a recognized name on the internet, he was the boy who dared to sew his first stitches on his mother’s machine. As a child, he painted faces at parties and celebrations, saving every penny as if collecting possibilities. “I’ve always felt that something greater was on its way,” he recalls. He found his purpose early: at 16, he launched his first channel, where he talked about makeup, sewing, and customization. It was less about teaching and more about freeing himself—and others. Over time, the audience realized that what unfolded on camera was more than technical skill; it was an entire world being created. What began modestly has grown into a community of around 7 million followers and collaborations with major brands such as Disney, Opera, EBAC, and others. Ismeiow wasn’t born overnight. She was shaped in the friction between desire and courage. We had the opportunity to sit down with Ismael and get a glimpse into the mind behind the brilliance that overflows. Come with us. 1. Ismeiow is born from the meeting of art, identity, and performance. When you transform yourself, what changes first — the way you see yourself or the way the world sees you? “When I transform into Ismeiow, the first thing that changes is the way I see myself. Before the world sees me differently, I’m already seeing myself in a new light. It’s as if I turn on a lamp that was always there — only now it’s brighter, more colorful, freer. After that, the world has no choice but to see it too.” 2. Halloween is a poetic license to create other realities. What was the most challenging character or concept you’ve ever brought to life, and what did it reveal about you? “Yzma, without a doubt, was a personal challenge. On the day of Sephora’s Ball, I also had a runway show at São Paulo Fashion Week to attend. I got caught in the rain, ran in heels, got into a stranger’s car, lost my phone — all of that while painted purple — and still made it to the event. Yzma showed me, even if indirectly, that I’m capable of doing anything I set my mind to.” 3. You don’t just create — you enable creation. Founding Ismeiow Vídeo in 2022 was an ambitious move. What’s the biggest myth about being a content creator in Brazil that you’d like to break? “Founding Ismeiow Vídeo was about autonomy — creating my own destiny. I was blessed with an incredible team of editors, and that’s where Ismeiow Vídeo came from. Since then, we’ve edited thousands of videos for every platform — from YouTube to streaming services. The biggest myth about being a creator that I’d like to break? Honestly, none. I just want to keep working and doing what I love. The more disruptive part — I’ll leave that to my fellow creators.” 4. Drag aesthetics demand courage and self-control — from the brush to the stage. Do you have any kind of ritual before transforming into Ismeiow? “I’m not sure I’d call it a ritual, but I always shave my eyebrows and then take a long shower right after. It helps me relax.” 5. If you could leave a message for young artists who have talent but haven’t yet found the courage to put themselves out there, what would be your most radical truth? “No one is going to give you permission to be who you are. Waiting for courage is waiting too long. Do it scared, do it shaking, do it wrong — because art isn’t born from perfection, it’s born from trying. If you feel the urge, that’s already the beginning.” 6. And finally: what is your voice? What would you like to shout to the world if you had the chance? “My voice is a reminder that the improbable can also be beautiful. There’s no right way to exist — there’s only your way. And in my case, it shines, wears a wig, and sometimes scares people a little.”
- Who was the Brazilian designer who had a fashion coincidence with Chanel?
Photos Disclosure Press The Brazilian designer Charles Hermann , creative director of Victoria Alta Costura , has been drawing international attention after a fashion coincidence that stirred the global fashion scene. Less than ten days separated Chanel’s show in Paris and Hermann’s presentation in Milan — and both revealed strikingly similar aesthetic proposals. The parallels were impossible to ignore: fluid silhouettes, luxurious fabrics, precision tailoring, and a refined, understated color palette. These elements are deeply embedded in the DNA of both the French maison and the Brazilian brand, which continues to rise as one of the most promising names in haute couture. Hermann, who began his journey in Bahia and now leads Victoria Alta Costura , is known for blending artisanal sophistication, environmental consciousness, and an architectural vision in his creations. His name is already catching international attention and becoming a favorite on red carpets abroad. His collection in Milan reinforced these pillars, featuring upcycled materials and highly intricate couture techniques. When asked about the resemblance to Chanel, the designer responded with grace: “I took it positively, because I saw it as a match of ideas — two creative minds shining,” he said. The show in Milan solidified Charles Hermann’s name on the international circuit and reinforced the strength of Brazilian fashion, proving that the country can stand on equal footing with the world’s greatest fashion houses — and do so with authenticity, technique, and purpose.
- The End of an Era: Olivier Rousteing Steps Down as Creative Director of Balmain After 14 Years
The fashion world bids farewell to one of its most defining chapters. Olivier Rousteing — the prodigy who took over as creative director of Balmain at just 25 — has officially announced his departure from the French maison, closing a remarkable 14-year tenure that reshaped what it means to be a luxury brand in the modern age. Photo: Francesca Beltran - Disclosure Balmain More than a designer, Rousteing became a cultural force. When he joined Balmain in 2011, the house carried the weight of its legacy but lacked contemporary relevance. The young creative — one of the few Black designers to ever helm a major Parisian label — reinvented its classical DNA into a bold new language: one that fused high fashion with pop culture, diversity, and digital visibility. “I’m deeply proud of all that we accomplished together, and immensely grateful to the exceptional team who made this journey so special. I will carry this precious time in my heart as I look toward the future,” Rousteing shared in his official statement. Under his leadership, Balmain reemerged as a global symbol of power, glamour, and modern opulence. He revived the house’s haute couture line after more than a decade of absence and built what became known as the “Balmain Army” — a movement uniting celebrities, influencers, and fans under one unmistakable aesthetic of sculptural silhouettes, sharp shoulders, and unapologetic confidence. Rousteing’s impact went far beyond design. He understood the power of storytelling in the digital era before any of his contemporaries, transforming backstage moments into content and inviting the public into the inner world of fashion. “He redefined the boundaries of style and inspired a generation with his audacious creativity, unshakable authenticity, and commitment to inclusion,” said Balmain’s parent company, Mayhoola for Investments, in an official note. As with every great story, this one now turns a page. After more than a decade at the helm, Rousteing leaves behind an undeniable legacy — and an equally daunting challenge for whoever takes his place. Balmain enters a period of transition: balancing the commercial and cultural power built under Rousteing with a renewed focus on the timeless elegance of founder Pierre Balmain, without losing the modern energy that made it relevant again. For Rousteing, the next chapter is wide open. Some expect him to launch his own venture; others predict a move toward the entertainment world — a space he has always navigated effortlessly. Whatever direction he takes, his name already stands among fashion’s greats, not only for his creative brilliance but for his courage to transform a historic house into a symbol of diversity, glamour, and contemporary identity. Olivier Rousteing’s departure from Balmain is more than a change in leadership — it’s the close of an era that redefined luxury itself. He brought fashion into the age of digital storytelling, made inclusion a global conversation, and proved that couture could have both heart and humanity. Now, Paris waits to see: who will write the next chapter of Balmain’s story?
- DUA by Augustinus Bader: Dua Lipa’s New Chapter of Beauty and Authenticity
Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader , renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA . Photos Disclosure by Augustinus Bader Three products, one purpose — to translate the fast pace of modern life into a simple, effective, and luxurious routine. “I wanted to create something that could really restore and protect my skin,” Dua shares. “My routine has to work between flights, rehearsals, and studio sessions. It’s about practicality, but also about feeling good in your own skin.” The fusion of science and simplicity Photo Disclosure by Augustinus Bader The DUA by Augustinus Bader line features three essentials: the Balancing Cream Cleanser , a creamy face wash that removes impurities without drying; the Supercharged Glow Complex , a vitamin-rich serum infused with marine bio-retinol; and the Renewal Cream , a moisturizer designed to balance and bring back the skin’s natural bounce. All three formulas use the exclusive TFC5™ technology — a lighter, more accessible version of the brand’s famous TFC8® complex, which has made Augustinus Bader one of the most respected names in scientific skincare. “I’ve always been such a fan of Augustinus Bader,” Dua says. “I’ve always admired how much research goes into every product they create, and I knew I could trust them with this.” Photo Disclosure by Augustinus Bader Beyond visible results, the line embodies Dua’s own values: vegan, cruelty-free, fragrance-free, paraben-free, and silicone-free — designed for a new generation that wants efficiency, transparency, and ease. Skincare as an expression of identity More than a beauty line, DUA is a reflection of the woman behind it — intense, curious, and always on the move. “From the outside looking in, I’m touring, traveling, doing all the things. But my skin still has to feel like I didn’t just survive another long-haul flight,” she says with a laugh. Photo Disclosure by Augustinus Bader The brand’s aesthetic mirrors that idea — minimalist, elegant, and urban — blending scientific luxury with effortless modernity. “I wanted something that anyone could use,” Dua explains. “A three-step routine feels manageable, not intimidating. It’s quick, it’s easy, and it’s everything I need to set me up for the day.” Accessible luxury While Augustinus Bader is known for its ultra-premium products, DUA comes at a more accessible price point — ranging from $40 to $85 USD . The goal: to democratize high-performance skincare science without compromising on quality. That strategy connects directly with Dua’s audience — a generation that values authenticity, innovation, and purpose. Unlike many celebrity collaborations, this one is deeply personal. Dua was involved in testing, development, and creative direction, ensuring that each detail reflected her own lifestyle. Redefining beauty and authenticity DUA by Augustinus Bader is more than a celebrity brand — it’s a statement of authenticity and self-care. Dua Lipa embodies the essence of modern beauty: real, adaptable, and uncomplicated. “I didn’t want to create something just to look pretty on a bathroom shelf,” she says. “I wanted something that makes a difference — something truly useful for people living busy lives like mine. For me, skincare is a way to stay calm in the chaos — a small moment of presence.” With this debut, Dua Lipa not only expands her creative empire but also redefines what beauty means in the 21st century. Science, simplicity, and self-expression converge under one signature: DUA — a modern, conscious, and truly authentic approach to skincare.
- H&H Brazilian Steakhouse expands beyond California with first east coast location in Orlando area, set to open November 6th
The sister location of H&H Beverly Hills and Downtown LA is designed by visionary entrepreneurs Herica and Henrique Huyer, who promises to deliver the traditional “Churrasco Gaúcho” from Brazil Photos Disclosure Press H&H Brazilian Steakhouse, a modern, independently owned churrascaria concept, announced the opening of its third United States location and its first on the East Coast. The new restaurant, located in Kissimmee, Florida, is set to officially welcome guests on November 6, 2025, marking the company’s first expansion outside of California and bringing a new luxury dining option to the heart of Central Florida’s entertainment district. The Orlando-area unit will follow the successful model established at its two existing California locations, which are situated in Downtown Los Angeles and Beverly Hills. H&H, founded in 2019 by restaurateur and sommelier Henrique Huyer, has been recognized in Los Angeles for its authentic churrasco experience delivered in a luxurious, boutique setting. The new location, situated just minutes from major theme parks, is positioned to serve both the vast Central Florida visitor market and the growing local community. The Brazilian steakhouse segment in the U.S. continues to show strong performance, driven by consumer demand for experiential dining. The all-you-can-eat format and continuous tableside service create an interactive atmosphere that has found popularity with a broad demographic. This success is particularly notable in the competitive Los Angeles market, where food critics have recognized H&H and has built a dedicated following among Hollywood celebrities, establishing the brand as a premier destination for luxury Brazilian dining. This reputation for quality and distinction is what the brand aims to replicate for the Central Florida community. Photo Disclosure Press H&H's service model combines the traditional “All You Can Eat” Churrasco Experience – featuring continuous tableside service of 100% Halal beef, lamb, and chicken – with an extensive "Farm Table" of hot and cold dishes. Additionally, the menu will offer upscale à la carte options, including the exclusive A5 Miyazaki Wagyu and Truffle Filet Mignon, alongside a full menu for Lunch, Dinner, and Bottomless Mimosa Brunch. The company is owned by the visionary leaders Hérica and Henrique Huyer, both from the south of Brazil and committed to expand the traditional churrasco worldwide. “The response in Los Angeles has been outstanding, and we are eager to bring our distinct interpretation of modern Brazilian dining to the East Coast,” says Henrique Huyer. Herica Huyer added, “Our commitment to using the highest-quality ingredients and providing authentic Brazilian hospitality will define our presence in Central Florida. We look forward to welcoming the community and providing an unparalleled dining experience.” The new H&H Steakhouse is located at 3250 Rolling Oaks Blvd, Kissimmee, FL 34747, and will be open to the public beginning November 6, 2025.
- When Presence Becomes Language and Ferrari Hub Transforms Paris Into a Scene From Brazil
Ferrari Hub solidifies the Brazilian presence at Paris Fashion Week, integrating technical expertise, behind-the-scenes experiences, and national brands in a project that translates culture, method, and repertoire into the international fashion scene. Cris Ferrari and Marina Spíndola / Photo / Courtesy of Ferrari Hub Talent Model In the global fashion landscape, presence is not just visibility — it’s language. Ferrari Hub, led by Cris Ferrari and joined by Quézia Rodrigues Vieira, positions Brazil at Paris Fashion Week through a gesture that goes beyond the runway, affirming cultural repertoire, methodology, and influence within the capital that defines global standards. Runway.Vision , the international platform that turned Le Space Cléry into a convergence point for emerging cultural agents, became the stage for this experience. More than a fashion show, it represented movement. The runway opened space for authenticity and diversity, reinforcing fashion’s role as a reflection of culture, identity, and transformation. Seven Brazilian brands took part in this edition — among them Nalimo, Fabiana Thorres, Marcelo Zantti, and Al Mare — reaffirming Brazil’s creative potential on the international stage. Behind the scenes, the atmosphere was vibrant, with professionals from beauty, design, and communication working in harmony to translate a new vision of fashion. The aesthetic direction by Cris Dios (Grupo Laces) reinforced the concept of Clean Beauty: light, conscious, and future-aligned fashion. Ferrari Hub went beyond the runway. The project provided Brazilian models with a full immersion in backstage dynamics and technical exercises, understanding the rigor of haute couture production. “Being in Paris during Fashion Week is not just about attending an event — it’s about witnessing paths built with discipline,” says Cris Ferrari. The institutional action transformed the trip into a pedagogical method: Paris as a laboratory, not just a showcase. Cris Ferrari / Photo / Courtesy of Ferrari Hub Talent Model The technical experience included a visit to Ateliê Sara, the couture house behind pieces worn by Beyoncé and Adele. Exposure to haute couture processes — from meticulous handcrafting to time management — revealed the discipline and precision that structure the international fashion market. Quézia Rodrigues Vieira adds, “Backstage work reveals the silent discipline of those who sustain the scene before it exists,” shifting the perception of fashion from mere performance to craftsmanship. The project also integrated three Brazilian brands into the European fashion landscape: Drops de Menta , presenting a summer collection that embodies contemporary lightness; Doppi , balancing gaucho tradition with modern design; and Vício Fatal , which brought family heritage and authenticity to Paris. The brands’ presence was not about promotion — it was an extension of Ferrari Hub’s creative and strategic repertoire. As an institutional development, the ABM — Brazilian Modeling Academy was founded, translating the international experience into a structured training methodology in Brazil. The ABM does not replicate Paris — it establishes standards and criteria, consolidating repertoire and technique as the foundation of both national and international practice. Ferrari Hub’s presence in Paris marks a new axis of recognition: it shifts the perception of Brazil within the global fashion circuit, proving that institutional presence, technical rigor, and cultural repertoire can function as a true language of fashion. The French capital did not merely reward visibility — it validated competence, methodology, and creative structure, which now return to Brazil as a lasting practice. To learn more, follow Ferrari Hub on social media: @crristianaferrari and @ hubtalentmodel _
- Alê Vazz in Dubai: the Brazilian strategist turning success into legacy — and preparing brands to win in any market
Dubai, 2025 — At a time when brands compete for attention and global relevance, legacy strategist Alê Vazz took the stage at Dubai Connect — a gathering that brought together Brazilian entrepreneurs in one of the world’s leading innovation hubs — to share a powerful message: success without legacy is an achievement with an expiration date. Photos Disclosure Press In his talk, “Building Legacy and Brand Strategy for International Business Expansion,” Alê demonstrated how to practically align purpose, positioning, and global growth to create brands that transcend both borders and time. Born in the interior of Minas Gerais and based in London for over eight years, the strategist brings 15 years of experience in communication and brand strategy , with projects across Europe and Latin America. Today, he is recognized for helping CEOs and founders move beyond short-term gains to build lasting significance—without sacrificing authenticity while scaling. “In Dubai, it becomes clear: the future is not democratic — it arrives first to those who think big. The challenge for Brazilian entrepreneurs is not just to grow, but to remain relevant when the landscape changes,” he challenged. The problem no one talks about Leaders who have already achieved significant results face a silent risk: obsolescence. Not due to a lack of profit, but due to a lack of meaning. Brands that fail to encode their values, culture, and vision into a replicable system lose relevance — and memory — when the context shifts. The solution: Legacy Strategy Using his proprietary method, Legacy Strategy , Alê connects: Founder identity and personal purpose Brand strategy focused on positioning and differentiation Organizational culture that endures cycles Internationalization roadmap with cultural sensitivity The result is organizations that perform today and remain relevant tomorrow. “Internationalization is not just about entering new markets; it’s about translating your essence into any language without losing your voice,” he explains. Why Now Global markets are more accessible — and more crowded Consumers value clear and consistent narratives Valuation and brand perception increase when a legacy is intentionally built Alê’s participation at Dubai Connect solidified his position as one of the most influential Brazilian voices in business legacy and international positioning, connecting London, Dubai, and leaders who do not just want to grow — they want to endure. “Success opens doors; legacy builds bridges,” he concludes. About Alê Vazz Based in London, Alê Vazz is a Legacy Strategist who helps CEOs, entrepreneurs, and brands turn success into lasting significance through clear positioning, replicable culture, and authentic international expansion. With 15 years of experience in communication and brand strategy, he has led projects across Europe and Latin America, guiding organizations that aim to remain relevant.
- Cauê Fantin represents Brazil in an international vertical series competition and celebrates a new phase in his career
Photos Disclosure By Press Creator, actor, and director Cauê Fantin has just reached another milestone in his international career. The Brazilian talent was selected to compete in Reel Vertical Impact , the first global competition dedicated to vertical series, promoted by the ReelShort platform, which will distribute over $500,000 in prizes to outstanding projects in the fastest-growing format in digital entertainment. Cauê enters the competition with his original series , which has already surpassed millions of views . The nomination reinforces his leadership in the vertical cinema scene , a format that is revolutionizing the audiovisual industry and has established Fantin as one of the leading figures in this innovative storytelling style in Brazil. In addition to his international recognition, Cauê Fantin is experiencing an intense moment of accolades. He is among the nominees for Rio WebFest 2025 , the largest digital production festival in the Americas, competing in the categories of Best Vertical Series and Best Actor in a Drama . At the same time, he has once again been confirmed at the Kwai Awards , where he competes for the fourth consecutive year —an event in which he has already won Best Innovation with Copa dos Sonhos (2023), Best Editing with Sherlock Holmes e o Mistério do Futuro (2023), and Best Actor in 2024. One of the highlights of his latest series is the participation of actress Maya Aniceto , who is part of the cast and currently stars in Cinderela e o Segredo do Pobre Milionário , Globo’s leading vertical drama series . Maya’s presence enhances the artistic caliber of Cauê’s project and underscores how vertical storytelling is gaining ground in professional television and streaming productions. Cauê also recently gained attention for directing the first vertical series filmed entirely on a Samsung smartphone , a project that reached nearly 20 million views on Kwai alone. The success led to a new partnership with Samsung in 2025 and marked his second collaboration with O Boticário , solidifying his influence and creative strength in the worlds of advertising and high-impact content creation. With a cinematic narrative and a powerful dramatic delivery , Cauê Fantin continues to pave the way for Brazilian vertical productions on the global stage. Watch the series here: https://www.reelshort.com/episodes/episode-1-365-motivos-68f2cce37470c1f5fe0a113c-4suhxqkise
- The Kardashians and the New Glamour of Halloween: When Costume Becomes an Expression of Style
From Barbarella to Mystique, the Kardashian-Jenner sisters turn Halloween into a fashion event — proving that creativity is the most powerful accessory of the season. When October arrives, Halloween takes on a couture twist in the hands of the world’s most influential sisters. Kim, Kylie, and Kendall Kardashian-Jenner don’t just wear costumes — they become characters. Each year, they transform the spooky season into a true fashion spectacle, blending pop culture, fantasy, and high style in a way only they can. Kylie Jenner is known for her cinematic transformations: she has embodied Barbarella, the Bride of Frankenstein, and even reinvented pop culture icons with her own glamorous spin. Every look is a production — complete with makeup, set design, and storytelling — that could easily be mistaken for a film still. Kendall Jenner, on the other hand, embraces humor and elegance in equal measure. From her sexy take on Jessie from Toy Story to her futuristic Mars Attacks alien, Kendall proves that Halloween can be playful without losing its sophistication. And when it comes to full transformation, Kim Kardashian is the undisputed master. The entrepreneur and fashion icon has pushed boundaries year after year — from her detailed Mystique costume inspired by X-Men to the jaw-dropping albino crocodile she portrayed in 2024. Each of Kim’s looks feels less like a costume and more like a living work of art. ⸻ GET INSPIRED: What makes the Kardashians’ Halloween moments stand out isn’t just luxury — it’s creativity. Each sister channels her own personality, reimagines her references, and turns her vision into something memorable. This Halloween, think like a Kardashian: be bold, imaginative, and true to your own aesthetic. Mix cinematic references, music icons, or even art movements with elements that reflect your personal style. A well-thought-out costume — even a simple one — can have red carpet impact if it carries confidence and attitude. After all, Halloween is just the stage. The real magic lies in how you choose to reinvent yourself for one night — and in that art form, the Kardashians remain the ultimate inspiration.
- SELO VITÓRIA: THE TRANS REVOLUTION THAT IS CONQUERING THE WORLD – Interview with Vitória Guarizo (Co-Founder and CEO)
Vitória Guarizo (Co-Founder and CEO) and Daniela Porto (COO) of Selo Vitória Photos : Aderbal Netto / Beauty : Barb Magela / Assistance : Tiago Terra The future of inclusion has a name, and it was born in Brazil. Selo Vitória, a social project that promotes employability and the empowerment of trans, travesti, and non-binary people, is writing a new chapter in the global history of diversity. Under the visionary leadership of Vitória Guarizo , Co-Founder and CEO, the initiative enters a new phase of international expansion, strategic restructuring, and the strengthening of a purpose that transcends borders: transforming visibility into real opportunity. A new cycle of impact and female leadership Vitória Guarizo (Co-Founder and CEO) With more than five thousand registered participants, Selo Vitória proves that inclusion can—and should—be professional, structured, and sustainable. The project’s new phase is led by a triad of diverse female minds: Vitória Guarizo (CEO and Co-Founder), Daniela Porto (COO), and Fada (Founder and CMO). Together, they combine purpose and management with a strategic vision that positions Selo Vitória not only as a social project but as a global brand of cultural transformation. “Every step reinforces how much Selo Vitória carries real purpose and impact. I’m very proud of what we are building—not just for the results, but for the transformation we promote,” says Vitória in an exclusive interview with Hooks Magazine. Vitória Guarizo (Co-Founder and CEO) This restructuring also marks a symbolic moment in the CEO’s journey, as she recently publicly embraced her identity as Vitória Guarizo, reaffirming the power of authenticity as a force for leadership and a symbol of resilience. From inclusion to innovation: a seal that certifies transformation More than an awareness project, Selo Vitória acts as a bridge between trans people and the job market, connecting talent to companies committed to diversity. In a country where only four percent of trans people have formal employment, according to ANTRA, the initiative stands as a concrete response to structural exclusion and institutional transphobia. “Selo Vitória wants to prove that diversity is more than a topic—it’s a force for innovation,” afirma Fada, fundadora e CMO, que conduz o posicionamento criativo do selo. Daniela Porto (COO) Daniela Porto, COO, ensures that every partnership and internal process occurs with transparency and sustainability, pillars that support the accelerated growth of the initiative. Izabelli Potter: representation that inspires The announcement of activist Izabelli Potter as official ambassador marks a new chapter in the trajectory of the initiative. Recognized for her activism in support of the trans and non-binary community, Izabelli represents the perfect link between representation and professionalization. “The arrival of Izabelli is a very special milestone. She has an incredible journey, full of purpose and strength. I am very proud of this partnership,” shares Vitória. The movement is more than institutional; it is political. Bringing a trans woman into this space of leadership within a certification and inclusion framework reaffirms that diversity is a strategy for the future. Vitória Guarizo (Co-Founder and CEO) and Daniela Porto (COO) of Selo Vitória International Expansion: from Social Innovation to Global Impact After establishing itself in Brazil, Selo Vitória is preparing to expand its operations to Spain, marking the beginning of a global journey. With a model that combines social purpose, business structure, and impact-driven storytelling, the initiative is attracting the interest of international companies and governments that see it as an exportable case of social innovation from the Global South. Vitória Guarizo celebrates this moment with prudence and enthusiasm. “For now, I cannot reveal much about the process in Spain, it is all confidential. But I can assure you that it is happening, and soon Selo Vitória will be present worldwide. Diversity has no borders. Respect is universal.” Vitória Guarizo (Co-Founder and CEO) Trans Talker: Dialogue, Action, and Belonging Among the initiative’s most notable actions is the Trans Talker, an event that has become a reference point for promoting open dialogues on employability, health, well-being, and trans representation. Conceived by Vitória, Fada, and Daniela, the project originated spontaneously during a conversation among the three leaders and quickly evolved into a platform for exchange and active listening. “The Trans Talker exists so that trans people no longer have to shout for basic rights. We want dialogue, not just about pain, but about potential and the future,” summarizes Vicki Demito, influencer and ambassador of the event. The next edition is scheduled for November twenty-ninth, during Transgender Awareness Month, a period in which the initiative reinforces its mission to give visibility to trans issues and honor lives lost to transphobia on Transgender Day of Remembrance, on November twentieth. Diversity as a Plan for Expansion Selo Vitória does not approach inclusion merely as an ideal, but as a concrete structure. With each new partnership, the project reinforces that representation is only transformative when accompanied by real opportunities. Daniela Porto (COO) With leadership driven by purpose and strategy, Selo Vitória establishes itself as a platform for social impact with a global vocation, a movement that begins in Brazil but belongs to the world. “Reaching five thousand registrations means that five thousand people believed in us, and we believe in them. This is the beginning of a revolution that is changing the world’s understanding of diversity,” concludes Vitória Guarizo, with the radiance of someone leading not just a project, but a new era. Hooks Magazine Interview with Vitória Guarizo, Co-Founder and CEO of Selo Vitória Selo Vitória is experiencing a period of expansion and restructuring. How has it been to lead this new phase that combines social impact, business strategy, and international visibility? I see a lot of potential in everything that is happening. Every step, every achievement, reinforces how much the Selo Vitória project has real purpose and impact. I am very proud of everything we are building together, not just for the results, but for the transformation we are promoting. Seeing so many people connecting, believing, and participating in this movement moves me deeply. Selo Vitória was born from a dream, and today it is a reality that opens doors, creates opportunities, and inspires change. The project was created with the mission of connecting trans, travesti, and non-binary people to the job market. What have been the biggest challenges so far, and what motivates you to continue this journey? The biggest challenges, without a doubt, are the prejudices we still encounter in the market. But what motivates me to continue is precisely this: as a trans and travesti woman, I know that my very existence is already an act of resistance and transformation. The arrival of Izabelli Potter as ambassador is an important milestone. What does this partnership represent in terms of purpose and representation for the community? Izabelli’s arrival is a very special milestone. She has a beautiful trajectory with the LGBTQIA+ community, full of purpose and commitment. She is an incredible-hearted person, with admirable character and inspiring strength. I am very proud of this partnership and believe that only good things will come from it. Selo Vitória surpassed five thousand registrations and is now preparing to expand to Spain. How does this internationalization reinforce the idea that diversity can also be a force for global innovation? For now, I cannot reveal much about the process in Spain, it is all confidential. But I can assure you it is happening, and soon Selo Vitória will be worldwide. Diversity has no borders; respect is universal. One of the most inspiring initiatives of the project is Trans Talker, which fosters dialogue about employability, health, and respect for the trans community. How do you see the role of this event within Selo Vitória’s mission? Trans Talker emerged spontaneously in a conversation between me, Vitória (CEO), Fada (our CMO), and Daniela (our COO). It was supposed to be just a dialogue circle, and today we are already heading into the second edition. I am very proud to see this project growing with so much purpose and love. The team’s female and plural leadership, formed by you, Daniela Porto, and Fada, brings a powerful perspective. How does this union of viewpoints contribute to the creative and strategic positioning of the initiative? Fada is a cis woman, Daniela and I are trans women, and we all share the same feminine perspective on the world. We feel firsthand the prejudice many women face, and that is precisely why we bring this perspective with delicacy, strength, and awareness. The feminine perspective transforms, nurtures, and revolutionizes. Selo Vitória transforms visibility into structure and representation into opportunity. What is the main message you would like to leave for companies and people who want to be part of this movement? I would like companies to act with more sensitivity and offer real opportunities, not just speeches. Many still turn a blind eye, and that is precisely why Selo Vitória exists: to inspire true change and make brands see, respect, and support our cause with pride.
- The Surreal Touch of Schiaparelli: Sarah Paulson’s Paris Premiere Look
At the Paris premiere of her new TV series All’s Fair (directed by Ryan Murphy, Jon Robin Baitz and Joe Baken), Sarah Paulson chose an exquisite look from Schiaparelli’s Spring–Summer 2026 ready-to-wear collection, designed by Daniel Roseberry. Pascal Le Segretain/Getty Images The Look: Details that Make the Difference Draped Jacket & Oversized Pants She wore a transparent white jersey jacket, beautifully draped and secured by a single gold bijou button — a nod to subtle luxury and structural minimalism. The matching oversized pegged pants harmonised the look, offering movement and volume while preserving an elegant silhouette. Pascal Le Segretain/Getty Images Accessories of Impact Schiaparelli Spring 2026 Earrings : Illuminating salt-stone earrings that catch the light with understated luminosity. Necklace : A gold-plated brass necklace, echoing the gold button on the jacket and reinforcing a cohesive metallic theme. Clutch : A brown leather “hand-in-hand” clutch with an artful gold-metal hand jewel embracing the fingers — a playful yet sophisticated accessory that encapsulates Schiaparelli’s flair for the surreal. Schiaparelli Spring 2026 Why It Works Schiaparelli Spring 2026 This ensemble is a masterclass in how to wear modern tailoring with imaginative elegance. The transparent white jersey of the jacket broadens the definition of formalwear, turning what could be classic into something light and fluid. The oversized pegged pants ground the look — they nod to ease and contemporary shape without surrendering refinement. Meanwhile, the accessories anchor the outfit in the identity of Schiaparelli: playful symbolism (the clutch’s hand-jewel), refined materials (salt-stone, gold-plating) and a clear gold accent threading through each piece. The result: Sarah Paulson appears poised, confident, and visually aligned with a couture-inspired yet wearable aesthetic.
- Entrepreneurship with Purpose: Larissa Mocelin Explains Why Values and Coherence Are the New Business Differentiator
Photo by Nycolle Suabya In an increasingly competitive environment driven by immediate results, entrepreneurship with purpose has moved beyond being an inspirational concept to becoming a strategic necessity. That’s the view of Larissa Mocelin , lawyer, entrepreneur, and founder of brands such as Mocelin Advogadas , Mocelin Create , and B.right ESG Consulting , who combines faith, ethics, and branding throughout her journey. For her, true success lies in building companies with soul — not just with goals. “Entrepreneurship with purpose means being ethical and honest even when no one is watching, and even when doing the right thing might come at a cost,” says Larissa. “Entrepreneurship is a long-term journey, and shortcuts usually come with a very high price. A company goes beyond the professional — it’s a channel of culture, with the power to transform its environment and society for better or worse.” Photo by Nycolle Suabya With a message that blends practical insight and spiritual depth, Larissa argues that values and purpose must be more than words in a corporate handbook — they need to be lived in the company’s daily routine. “What’s obvious to you isn’t always obvious to someone else,” she explains. “Values can be interpreted in different ways. That’s why, when incorporated into a company, they must be communicated, taught, and reinforced in order to truly become culture. But none of that matters without coherence — example speaks much louder than any manual.” For the entrepreneur, the pursuit of purpose is a process, not an epiphany. “I don’t believe purpose is a sudden revelation. It doesn’t show up in thought, but in practice,” she says. “It reveals itself through action — when you realize that something fulfills you beyond the material. And that doesn’t depend on the profession itself, but on how you do what’s placed before you. You can find purpose even in washing dishes if you see that act as something that brings value to your family and to the whole.” Photo by Nycolle Suabya Between law, branding, and the world of social media, Larissa Mocelin has become one of the leading voices representing female entrepreneurship with purpose — blending faith, authenticity, and conscious leadership. Her perspective on the market goes beyond profit; it seeks legacy. Photo by Nycolle Suabya “Entrepreneurship with purpose is remembering that before being companies, we are people — and it’s through them that the world truly changes.”












