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For Fall 2025, Calvin Klein tapped Spanish singer Rosalía to star in its new underwear campaign. Under the creative direction of photographer Carlijn Jacobs, the images move between striking black-and-white minimalism and surreal visuals—there are bathtub scenes, tunnels of light, and even a white snake woven into the artistic narrative. Photo Disclosure Calvin Klein “Calvin Klein underwear has been a staple in my wardrobe for years… It feels like a full circle moment,” said Rosalía. The collections featured include the Icon Cotton Modal, Heritage Cotton, and pieces like the Perfectly Fit bra & bikini—styles that merge the refinement of the brand’s classic cotton with modern touches of cut and comfort. On working with Carlijn Jacobs, Rosalía shared: “Ha sido maravilloso (trabajar con Jacobs); es una fotógrafa que admiro desde hace mucho tiempo. Trabajar con ella fue muy orgánico y me encantaría volver a colaborar con ella.” Photo Disclosure Calvin Klein (“It’s been wonderful working with Jacobs; she’s a photographer I’ve admired for a long time. Working with her felt very organic, and I’d love to collaborate again.”) Aesthetic and Symbolism The contrast of suggestive nudity, the simplicity of intimate apparel, and striking visual elements (like the snake or mirrored tunnel) creates a fusion of bold sensuality and artistic identity. The black-and-white palette underscores the brand’s timelessness, while the poses and creative atmosphere highlight a mature Rosalía—fully in control of her image and keenly aware of her cultural impact. Photo Disclosure Calvin Klein What makes this collaboration particularly meaningful are Rosalía’s own words, which point to something deeper than a simple fashion campaign: “La ropa interior de Calvin Klein ha sido un elemento básico en mi armario durante años. Amo la marca y es un honor estar en esta campaña; se siente como un momento muy especial, de círculo completo.” (“Calvin Klein underwear has been a staple in my wardrobe for years… It feels like a full circle moment.”) Photo Disclosure Calvin Klein Adding a personal touch, Rosalía revived an unreleased song—“De Madrugá”—for the campaign. The track, once performed live during her 2019 El Mal Querer tour but never officially released, provides the soundtrack to the promotional video, lending the project a nostalgic and intimate layer. What This Means for Fashion and for Rosalía Photo Disclosure Calvin Klein For Calvin Klein: The brand reinforces its tradition of pairing pop-culture icons with underwear campaigns that spark conversation about identity, sensuality, the body, and art. Choosing Rosalía—an artist celebrated for blending music, performance, and visual storytelling—expands that narrative to diverse audiences and a younger generation that follows her as a trendsetter. For Rosalía: Serving as the face of such an iconic label marks both a formal consecration in the fashion world and a moment of self-representation. She notes that Calvin Klein has long been a staple in her wardrobe, and this partnership feels like a cycle coming full circle—a symbol of growth. Featuring “De Madrugá” underscores that beyond the visuals, the collaboration carries artistic and emotional depth. In Contemporary Fashion: The campaign speaks to today’s trends of authenticity, empowerment, and intimacy—not merely through exposure, but through intentional visual narratives that embrace risk (like the snake) and disruption. It also highlights the convergence of fashion, music, and cultural identity. For Rosalía, who has collaborated across creative fields before, this moment elevates her visual presence to a new level of both aesthetic expression and personal meaning.

Photos Getty Images The MTV Video Music Awards 2025 lit up the UBS Arena in Elmont, New York, on September 7 with a ceremony that balanced nostalgia, innovation, and powerful performances. Hosted by LL Cool J, the evening celebrated the most influential names in music today while also honoring legends who paved the way. Lady Gaga: The Night’s Biggest Winner Photo Getty Images With 12 nominations and four wins, Lady Gaga once again proved why she’s one of the most transformative figures in pop music. She took home Artist of the Year, Best Collaboration for Die With a Smile with Bruno Mars, Best Direction, and Best Art Direction for her visually daring Abracadabra. Gaga’s triumph cemented her status as both a cultural powerhouse and a creative visionary. Ariana Grande Takes Video of the Year Photo Getty Images The coveted Video of the Year award went to Ariana Grande for Brighter Days Ahead, which also earned her Best Pop Video. With stunning visuals and Grande’s powerhouse vocals, the track stood as one of the most defining moments of the year in pop. Rosé Makes History for K-pop Photo Getty Images Rosé of BLACKPINK broke barriers by becoming the first solo K-pop artist to win Song of the Year, thanks to her emotional hit Apt. The victory marked a historic milestone not only for Rosé but for K-pop’s growing dominance on the global stage. Sabrina Carpenter Shines Bright Photo Getty Images One of the biggest moments of the night came for Sabrina Carpenter, who claimed Best Pop Artist and the prestigious Album of the Year award for Short n’ Sweet. With three wins, Carpenter solidified her place as one of the leading voices of a new pop generation. Rising Stars: Alex Warren and Tate McRae The VMAs also spotlighted fresh talent: Alex Warren earned Best New Artist, a breakthrough moment for the rising star. Tate McRae won Song of the Summer with Just Keep Watching, further proving her status as one of Gen Z’s favorite hitmakers. Special Honors: Celebrating Icons This year’s ceremony also paid tribute to music legends: Mariah Carey received the Video Vanguard Award, remarkably her very first VMA in more than three decades of stardom. Ricky Martin was honored with the inaugural Latin Icon Award, celebrating his influence on Latin music and global pop. Busta Rhymes became the first recipient of the Rock the Bells Visionary Award, recognizing his boundary-pushing contributions to hip-hop. Expanding Genres and Global Sounds Reflecting the diversity of today’s music, the 2025 VMAs introduced and celebrated a wider range of genres: Best Country: Megan Moroney – Am I Okay? Best Afrobeats: Tyla – Push 2 Start Best Alternative: Sombr – Back to Friends Best K-pop: Lisa (with Doja Cat & RAYE) – Born Again A Celebration of Past, Present, and Future From Gaga’s artistry to Rosé’s history-making moment, from Sabrina Carpenter’s rise to Mariah Carey’s long-awaited honor, the 2025 VMAs reminded the world why this award show continues to be one of music’s most talked-about stages. It was a night of icons reclaiming their crowns, newcomers claiming the spotlight, and genres from every corner of the globe stepping into the mainstream. The VMAs 2025 didn’t just celebrate the music of today — they offered a glimpse into the future of sound and spectacle.

The End of an Era Photo Julien De Rosa - Disclosure Getty On September 4, 2025 , the fashion world lost one of its most iconic figures. Giorgio Armani passed away at his home in Milan at the age of 91. Known as “Re Giorgio,” Armani revolutionized men’s elegance, turning Italian fashion into a global symbol of sophistication and timeless style. The Rise of a Visionary Giorgio Armani Young Born in Piacenza, Italy, on July 11, 1934 , Armani initially pursued a career in medicine before discovering his passion for fashion. After serving in the army, he worked as a window dresser at the La Rinascente department store in Milan, where he cultivated his design skills. In 1975 , he founded his own label, Giorgio Armani S.p.A., which quickly became synonymous with luxury, innovation, and understated elegance. Reinventing Men’s Style Photo Archive Giorgio Armani Armani pioneered soft, unstructured tailoring that departed from rigid traditional cuts. His minimalist yet sophisticated approach redefined men’s suiting, making it more comfortable and accessible without sacrificing elegance. This innovation left a profound mark on popular culture, especially in cinema, where his designs were famously featured in American Gigolo (1980), starring Richard Gere. Expansion and Legacy Photo Disclosure Armani Under Armani’s leadership, the brand expanded into fragrances, cosmetics, home furnishings, and luxury hospitality. Despite amassing a fortune estimated at over $12 billion , Armani kept his company independent, maintaining meticulous control over every aspect of the brand—from design to marketing. Recognition and Tributes Armani’s legacy is celebrated worldwide. In 2025, France’s First Lady, Brigitte Macron, paid tribute to the designer, highlighting his contribution to fashion and his influence on contemporary culture. Cities such as Milan and New York have hosted exhibitions honoring his work and vision. A Timeless Vision Giorgio Armani was more than a designer; he was a visionary who transformed fashion into an art form that is both timeless and accessible. His vision and dedication have left an indelible mark on the industry, inspiring generations to come. As Armani once said: “Elegance is not about being noticed, it’s about being remembered.” A Final Curtain in Milan His departure will be mourned worldwide. While tributes continue to pour in, Milan prepares for a private farewell, honoring a designer who redefined fashion and lived by an uncompromising vision. Career and life strengths: Aspect Highlight Signature Contribution Pioneered soft, unstructured tailoring for men and women; minimalist, timeless elegance that combined comfort, refinement, and luxury. Cultural Impact Defined modern style in cinema ( American Gigolo ), Hollywood red carpets, and global fashion culture; influenced generations of designers and audiences. Empire Built a multibillion-dollar brand spanning ready-to-wear, haute couture (Armani Privé), accessories, fragrances, cosmetics, home furnishings, restaurants, and luxury hotels. Work Ethic Maintained creative leadership and oversight of his company until the end; known for meticulous attention to detail and independence from external investors. Origins Born in Piacenza, Italy (1934), started in medicine, transitioned to fashion after serving in the army, became Milan’s style visionary. Humanity & Philanthropy Engaged in humanitarian causes, supported the arts, education, and refugee initiatives; known for generosity and cultural influence. Film & Celebrity Influence His designs became symbols of glamour and sophistication in movies and celebrity wardrobes worldwide, elevating fashion as storytelling. Innovation in Fashion Introduced gender-neutral aesthetics, casual luxury, and approachable elegance; redefined suiting and evening wear for modern lifestyles. Legacy & Inspiration Inspired generations of designers, stylists, and fashion enthusiasts; legacy lives on through the Armani Group and his philosophy of enduring elegance. Global Recognition Honored internationally, with exhibitions, awards, and tributes in Milan, Paris, New York, and beyond; respected by peers and fashion institutions.

Photos: Glauco Meneghelli Winner of Miss São Paulo 2024 , Milla Vieira is about to take a new step in her journey: the launch of Vieera Brazilian Swim , a beachwear brand created with the purpose of combining sophistication, comfort, and the unique energy of Brazil. The idea was born during the period the model lived in Canada. “When I arrived there, I felt the need to take a little bit of Brazil with me. I didn’t want to abandon my roots, but rather show the world what we have best: this unique Brazilian essence that blends warmth, beauty, and personality,”  she reveals. It was in this environment of creative freedom that Milla began sketching the brand’s first designs. Milla’s experience as Miss São Paulo  also played a direct role in shaping the project. “The Miss universe taught me the importance of valuing the body and self-esteem. I wanted to create pieces that embrace curves and showcase real beauty — not only of Brazilian women but of women from all nationalities. Luxury, quality, and designs crafted with meticulous attention to detail.” More than just swimwear, Vieera Brazilian Swim  carries a message of empowerment. “I want every woman to feel beautiful, comfortable, chic, and completely at ease with herself when wearing my pieces,”  says Milla. This vision is deeply connected to her own personal journey. After winning the pageant, the model faced online attacks and episodes of anxiety. “I lost a lot of weight, needed psychological support, and fought to regain it. But I understood that it didn’t matter whether I fit into a certain mold or not. I chose to love myself for everything I am.” Today, Milla faces imperfections with acceptance and humor. “The hate gave me two choices: to hate myself for the so-called ‘flaws’ or to see them as marks of my individuality. I chose the second option. I learned to love every part of myself, including the imperfections.” This perspective is reflected in the brand’s concept, which embraces handmade  as a synonym for exclusivity and care. “It’s not just about luxury. It’s the artisanal affection of something crafted by hand, designed to be unique — just like the person who wears it.” Her future plans are ambitious: keeping production in Brazil while expanding sales to Canada and the United States. “I want to take Brazil to the world, always celebrating our identity,”  she says. Milla also shares a message for other women: “Love. May every woman feel amazing — amazing about loving herself. Confidence is something you build, shaped by self-knowledge and authenticity, without the obligation to please anyone.”

No rodeos spared: a horse on the runway finale and a color palette that redefines Western style as contemporary luxury. Photos by GASPAR J. RUIZ LINDBERG - Disclosure Austin Post Paris welcomed a new “cowboy” on the night of September 1: Post Malone — also known as Austin Richard Post — debuted his own fashion label, Austin Post, with the show “Season One: At First Light.” The presentation took place at Hôtel de Bourdon – Maison Pozzo di Borgo, a palatial space once owned by Karl Lagerfeld, and ended with a cinematic touch: a model riding a horse down the runway. “I think that the product that me and the team have created is really special and speaks to me, and I’m super f—ing excited,” said Post Malone. The Aesthetic The collection translates Americana codes — washed denim, suede and velvet jackets, fringe details, turquoise jewelry, wide-brimmed hats, and high-heeled boots — into silhouettes designed for today’s urban streets of Paris. Drawing inspiration from Dallas and the American Southwest, Post Malone’s hometown influences are reimagined with Parisian craftsmanship. The boots were produced in exclusive collaboration with Lucchese Bootmaker, a Texas-based heritage brand. “I’m 30 years old, man,” he enthused. “And it’s actually tough stuff. So, you know, I’ve worked in the denim and the denim is made in the United States.” The Show More than just a showcase of garments, the presentation acted as a statement: bringing rodeo culture to Paris without caricature, using robust materials and movement — especially in the fringes and star-embroidered accents on pants and jackets. The horse finale sealed the narrative and quickly became the viral highlight of the day. Context This debut aligns with Post Malone’s ongoing “country phase” — from his genre-inspired album to Western-inspired campaigns — and positions him among musicians creating their own fashion labels, alongside artists like A$AP Rocky and Justin Bieber. GQ had teased the project and aesthetic concept days before the show. Why It Matters Cultural translation: Western style is recontextualized as American luxury with a Parisian finish. Wardrobe building: Emphasis on denim, leather, and boots signals an ambition beyond statement pieces, aiming for lasting wardrobe staples. High-impact imagery: The grand finale performance boosts digital reach and establishes brand identity from day one. Show Essentials Label: Austin Post Collection: Season One: At First Light Date: September 1, 2025 Location: Hôtel de Bourdon – Maison Pozzo di Borgo, Paris Boot collaboration: Lucchese Bootmaker Signature moment: runway finale with a horse Editorial Verdict A cinematic and confident debut with a clear identity. Austin Post stakes its claim where many struggle: transforming roots-inspired references into global desire — and doing it with undeniable fashion storytelling.

‘CELEBRITY’ COVER EDITION - SEPTEMBER 2025 ISSUE Photographer: Lucas Santana - @lucassantanafoto /  Style: Juan Patrick / Manager: Marlon Henrique - @marlonpordec Few names manage to bring together the strength of tradition, the enchantment of art, and the boldness of reinvention. Bárbara Falcão is one of them. More than just a Carnival muse, she has become a symbol of power, elegance, and movement. Now, gracing the cover of the CELEBRITY edition of Hooks Magazine, Bárbara begins a new chapter in her journey. The return to Sapucaí Sapucaí has always been the stage for unforgettable moments in Bárbara’s career. This year, her return to the avenue carries a special meaning. As muse of Unidos do Jacarezinho, she relives the thrill of the parade, bringing with her the intensity of someone who carries art in both body and soul. Every step and every gesture reflect her deep connection with popular culture and with Brazilian Carnival. A new sound, a new cycle Her return to Sapucaí is only one part of her artistic renewal. Bárbara is preparing to launch an unprecedented musical project that promises to surprise with its freshness and boldness. The proposal bridges Brazil and the world in an international collaboration that sparks both curiosity and anticipation. She proves that her art knows no boundaries, blending rhythms, cultures, and stories in a unique way. The strength of the woman behind the artist Beyond the stages, Bárbara is a mother, entrepreneur, and CEO of INTHIA COMPANY . Her journey goes far beyond the spotlight. She leads, inspires, and paves the way for new generations of artists, establishing herself as a symbol of reinvention and female power. Every step in her business career reinforces her ability to transform talent and creativity into concrete opportunities. Reinvention and Legacy Every stage of Bárbara’s career is marked by courage and transformation. This return represents more than just an artistic move — it is also symbolic. It marks a new chapter of creativity, emotion, and global connection. The audience is invited to follow an artist who turns her story into legacy, proving that it is possible to unite tradition, innovation, and leadership. Editor’s Note: “Sapucaí” refers to the Sambadrome Marquês de Sapucaí, the iconic avenue in Rio de Janeiro where Brazil’s most celebrated Carnival parades take place. “Musa” is a title given to prominent female figures who embody beauty, charisma, and artistic presence in Carnival performances. Unidos do Jacarezinho is a traditional samba school, one of the community-based organizations that create and perform the Carnival parades.

'BUSINESS' COVER EDITION - AUGUST 2025 ISSUE Photographer and production: @_dmconcept_ On the cover of the BUSINESS edition of Hooks Magazine , Isabele Belo represents the perfect intersection between fashion and entrepreneurship. A fashion model and visionary businesswoman, she is the face behind LIBERTY FSHN , a brand that was born from a bold idea and evolved into an international business with a clear purpose. The starting point was simple: to bring to the market something that combined authenticity, personality, and a striking sense of style. Alongside her business partner, Isabele began by testing the acceptance of the pieces in a new market, and the immediate success proved there was space for a type of fashion that speaks with confidence, sophistication, and just the right touch of sensuality. The journey, however, was not without challenges. She recalls that the early stages required resilience in the face of international logistics, customs processes, and strict deadlines. It was necessary to study every step, create organized processes, and establish solid partnerships. This learning experience turned what once seemed like obstacles into a strategic advantage: today, the brand operates efficiently across different fronts, maintaining a strong focus on quality and customer experience. Isabele’s background as a model also played a crucial role. Living closely with the pace of runways and campaigns, she developed a sharp eye for trends, aesthetics, and fit. This experience directly influenced LIBERTY FSHN’s identity, which bets on pieces designed to naturally enhance the body and convey the image of a bold, confident, and elegant woman. What sets the brand apart in the highly competitive fashion market is its clear philosophy: sophistication with intelligent sensuality . A style that celebrates female strength without losing elegance, translated into collections that merge style, comfort, and versatility. For Isabele, dressing goes far beyond aesthetics — it is a way of expressing power and freedom. Balancing her career as both model and entrepreneur is no simple task, yet she ensures that the two paths constantly feed into one another. The creative eye she honed in fashion is essential to the brand’s campaigns and productions, while her business experience brings consistency and strategic vision to her professional choices. The future of LIBERTY FSHN  is nothing short of ambitious. The opening of a physical store is already on the horizon, with the goal of delivering a full brand experience that combines space, service, and style. Beyond that, international expansion remains a clear objective, positioning the brand as a reference for bold and sophisticated women’s fashion in diverse markets worldwide. Isabele, how did the idea of creating LIBERTY FSHN with your friend come about and how did you turn this vision into an international business? My friend and I noticed that many Brazilian women living abroad often struggled to find clothes with that authentic and distinctive Brazilian style — pieces with more color, sensual fits, and personality. That’s when we had the idea of starting to export clothes from Brazilian brands, offering something that truly represented our identity. We began in a very simple way, testing how the market would respond, and it worked out amazingly well. Today, LIBERTY FSHN is a reflection of that: a brand born from the feeling of missing home that grew into an international business with a clear purpose. What was the biggest challenge in bringing pieces from Brazil to Dubai while also selling across the country? The biggest challenge at the beginning was, without a doubt, the export process. Dealing with international logistics, customs, taxes, and deadlines was something completely new for us. We had to study a lot, understand how each stage worked, and look for trustworthy partners. On top of that, adapting operations to serve the entire country efficiently required organization, strategy, and patience — but it became an invaluable learning experience. How has your experience as a fashion model influenced the style choices and identity of the brand? My journey as a model has always kept me very close to the fashion world, to trends, and of course, to aesthetics. I have to admit, I’ve always been a big shopper — I love buying clothes, experimenting with styles, and staying up to date. That helped me understand what truly enhances a woman’s body and what catches the eye. My friend and I wanted to bring a touch of sensuality that reflects the Brazilian woman: bold, confident, but never over the top. Sensuality, yes — but with elegance. That was exactly what we felt was missing outside of Brazil. What makes LIBERTY FSHN stand out in the fashion market, and what message do you aim to convey through your collections? What really sets LIBERTY FSHN apart is this combination of sensuality and sophistication — that famous “sexy without being vulgar,” which is so characteristic of Brazilian women. We want our pieces to transmit self-confidence, power, and freedom. Each collection carries a message of female empowerment, of dressing for yourself, of feeling beautiful and comfortable at the same time. It’s fashion with soul, with identity, and with respect for the diversity of bodies and styles. How do you balance your life as both a model and an entrepreneur, managing two careers that demand so much dedication? Nowadays, I’m able to balance both roles quite well. Of course, it requires organization, but since my business is within the fashion universe, everything connects naturally. My experience as a model complements my creative vision and helps with productions, campaigns, selecting pieces, and communicating the brand. These two careers don’t compete — they actually strengthen each other. What are the next steps for the brand, and how do you envision the future of LIBERTY FSHN in the international fashion scene? Our next big step is opening a physical store — a space that represents everything LIBERTY FSHN has built so far: style, Brazilian identity, and authenticity. The idea is to create a full brand experience for our clients, with warm customer service and an environment that breathes Brazilian fashion. Looking ahead, we want to expand further, take our collections to other countries, and strengthen the brand as a reference in bold yet elegant women’s fashion on the international stage. We’re just getting started.

Photos Disclosure Press In the summer of 2025, in Lisbon, Bodi8  was born—an activewear brand created by women and for women, with a clear mission: to redefine the way sports and fashion intersect. More than just clothing, Bodi8 brings a vision: to inspire confidence, celebrate the diversity of the female body, and merge innovative design with genuine social and environmental responsibility. In June, at the height of the European summer, the brand arrived on the French Riviera for an exclusive shoot with model and image consultant Mariana Abdalla . Photographed at sea, Mariana highlighted the beauty of the pieces and the sophistication expressed in every detail of the collection: “Elegant, with impeccable quality that truly makes a difference in performance during training. Each piece conveys strength and individuality, and is available in all sizes—ensuring that every woman finds the perfect fit and reflects her own beauty.” The brand’s CEO and founder, Vanusa Fonseca , explains the motivation behind Bodi8: “I felt the absence of pieces that combined functionality, quality, and, above all, my values of responsibility. With Bodi8, we were able to fill that gap, creating clothing that speaks directly to women.” The result? A collection that blends athletic sophistication with sustainable awareness , reaffirming that style and purpose can — and should — walk hand in hand. Now, the expectation is that these pieces will cross borders and reach Brazil and beyond. And if the brand’s strength and vision are any indication, the future promises to be as bold as it is elegant.

Photos: Angelo Pontes - @angelopontess Fashion has the power to tell stories. In the case of NIAP Casual Company , founded in 2021 by William Estevão da Costa Martins, each piece is born from real experiences, infused with authenticity, and shaped by the rhythm of the streets of the Baixada Fluminense —a metropolitan area on the outskirts of Rio de Janeiro, often overlooked but rich in creativity and cultural resilience. In just a few years, the brand has expanded its presence and established itself as a strong voice within Brazilian streetwear. The DNA of NIAP is deeply rooted in the Baixada, but its language travels far beyond Rio. William explains that the creative foundation of the brand comes from growing up in a neighborhood that hosts one of the largest annual urban art festivals in Latin America, possibly even the world. This environment provided an authentic base for expression, shaping a fashion identity that reflects local gatherings, street energy, and the resilience of a community that turns challenges into culture. With the global rise of streetwear, NIAP has found space to connect with a diverse audience, balancing global trends with a distinctly regional authenticity. It is from this context that the collection “Vislumbre”  emerges—the second chapter of Keep it Casual . The word vislumbre  in Portuguese means a “glimpse” or “faint vision.” Inspired by a period of uncertainty and lack of direction, the collection visually translates universal emotions through prints and silhouettes that oscillate between doubt and hope. The hazy  print reflects the fog of indecision, while the ghost  print evokes a blurred view of the future. Yet within that uncertainty lies a message of confidence and resilience, echoing the daily life of Rio’s working-class communities, who wake up early to face challenges while still seeking identity and purpose. NIAP’s boldness lies in addressing themes many brands avoid—speaking openly about feelings, doubts, and realities without polished filters. This fearless approach appears in its strong graphic prints and raw storytelling. At the same time, subtlety runs through the functional fit of the garments, adaptable to multiple settings—from rap concerts to more formal environments. The contrast is deliberate: regular, restrained T-shirt cuts serve as blank canvases for abstract expressions, while pieces like the Unauthorized  shirt present a bolder message balanced by carefully structured silhouettes. From the beginning, NIAP has faced the challenge of transforming philosophy into tangible product. Competing with national and international giants, the brand carved its space by building authenticity and community. Today, about 90% of NIAP’s production remains in the Baixada Fluminense, employing local seamstresses, pattern makers, photographers, and models. More than a business choice, this is a social statement—highlighting the talent of a region often marginalized by prejudice and lack of visibility. Check out the interview with William Estevão da Costa Martins, 27 years old , founder of NIAP Casual Company : 1 – NIAP was born in the Baixada Fluminense, on the outskirts of Rio de Janeiro, but has already expanded its presence in the fashion scene. How does the brand translate this local identity to connect with a broader audience?   NIAP was not only born in the Baixada, but it also has its creative foundation and essence there. We grew up in a neighborhood that hosts the largest annual urban art event in Latin America—possibly in the world—which provided us with a solid and authentic creative base. Contemporary audiences are increasingly receptive to brands like NIAP, which translate real-life experiences into tangible products. Through our pieces, we interpret both what we live and what the Baixada Fluminense has to express. The global growth of streetwear has made it easier for this communication to reach a more diverse audience. Our strategy is to stay connected to trends while preserving our regional identity. We work at the intersection of two worlds: closely observing what kids are wearing in the Baixada’s public squares and what is becoming a global trend. It is in this connection that we find our universal language, allowing our local authenticity to resonate with an ever-wider audience.   2 – About the inspiration behind the Vislumbre  collection: How did you transform this universal idea into pieces that also carry the energy and authenticity of Rio? The Vislumbre collection was born out of this state of uncertainty, and translating such a universal experience was our greatest mission. We represented it visually through prints, such as the hazy print, which reflects this uncertainty and doubt about where we are going and what we are doing—yet at the same time carries a message of confidence, encouraging us to keep moving in our own style despite the doubts. The ghost print reinforces the idea of indecision, that blurred vision of our future and our purpose. Despite the uncertainty, the collection also carries a strong message of hope and attitude. Our idea was to connect this feeling with the reality of Rio de Janeiro’s daily life—the resilience of those who wake up early to work while still seeking their own path and sense of purpose. This duality is expressed not only in the prints but also in the design of the garments, which prioritize comfort for everyday wear. A sweatshirt with an easy fit or pants that adapt to any occasion reflect the desire to go beyond the standard. In the end, Vislumbre takes a universal emotion and retells it in an authentic, regional way. It is the beauty of discovering our own journey, inspired by the resilience and strength of those who live in the Baixada Fluminense.   3 – The concept of the collection blends boldness and subtlety. How does this balance connect with global fashion trends while still maintaining NIAP’s unique signature? NIAP sets out to explore themes many brands tend to avoid, engaging with people’s everyday lives not only through comfortable, wearable pieces but also by translating emotions and stories told without emotional filters. Our boldness lies both in our authentic narrative—unafraid of being “less polished”—and in the prints that embody these ideas. At the same time, we work subtlety into our creations. Our prints suggest emotions rather than explicitly stating them, inviting a more intimate connection with those who wear them. Subtlety is also present in the fit of our functional pieces, designed for comfort whether at a rap show or in more formal settings. Current global fashion trends highlight authentic stories and true roots. The more real a brand can be, the closer it gets to its audience. The market has grown tired of the “perfect” and the “manufactured.” Garments with comfortable fits and day-to-day functionality represent a global trend, as does the evolution of minimalism—which today is less about the absence of elements and more about personalized touches of expression. This is exactly where we position ourselves: creating pieces that may look simple at first glance but, upon closer inspection, reveal textures and prints layered with meaning and depth. We believe that beyond fleeting trends, style is directly tied to identity. While we don’t dismiss the importance of trends, it is our authentic storytelling that gives NIAP its unique signature.   4 – Since its foundation in 2021, NIAP has experienced consistent growth. What have been the biggest challenges and achievements in positioning yourselves within an increasingly globalized market? The challenges have been many, but one of the main ones has been competing with major national and international brands from the very beginning. This reality pushed us to strengthen our identity and make it as authentic as possible in order to stand out. I realized that to compete with the marketing power of big labels, we needed to create something genuine and personal—building a community that seeks not only clothing but also a story to connect with. This brought another significant challenge: translating our philosophy into tangible products. The difficulty is not just in conceiving good ideas but in materializing them into high-quality pieces. Our focus has always been on excellence and durability in every collection, and we have seen constant evolution in this regard. Among our greatest achievements, I would highlight the fact that nearly our entire production process is based in Baixada Fluminense—a metropolitan region in the state of Rio de Janeiro often overlooked in Brazil’s fashion and cultural scene. By concentrating around 90% of our team there, we’ve generated opportunities for local seamstresses, pattern makers, photographers, and models. We intend to maintain this structure, as we believe in the talent and capacity of these professionals, who often face barriers due to prejudice and lack of visibility associated with the region. Another fundamental achievement has been building our community. We have grown consistently and have been well received by an audience that, even when geographically distant from Baixada Fluminense, still connects deeply with NIAP’s philosophy. Our goal remains clear: to create universal communication without ever losing our essence and authenticity.   5 – Vislumbre works with the idea of flashes and reflections, revealing in an imprecise way what is still to come. How was this duality between showing and suggesting explored in the cuts, fabrics, and silhouettes of the collection? In the Vislumbre collection, we explored this tension between revealing and suggesting through deliberate design choices in cuts, fabrics, and silhouettes. For the t-shirts, we opted for more regular and contained fits, purposefully distancing ourselves from the oversized and boxy trends dominating the market today. This choice created an intentional contrast: garments with more discreet, conventional cuts serving as a canvas for prints that evoke feelings and subjective interpretations. We took an inverse approach with our Unauthorized shirt, where the print communicates a more direct and explicit message, while the cut and silhouette carry a more elaborate construction that reflects our aesthetic signature. Our design philosophy remains rooted in functionality and well-structured pieces, yet they simultaneously suggest a fluid identity—one that resists rigid definitions and embraces the uncertainty that inspired the collection.

Photo Disclosure Press The universe of Brazilian haute couture takes on new horizons in Europe. At the helm of Victoria Haute Couture, creative director Charles Hermann celebrates a historic milestone: the maison’s debut at Milan Fashion Brasil, consolidating its journey and projecting Brazilian fashion onto one of the most coveted stages in the fashion world. In recent years, the brand has already gained international recognition, with clients in Dubai, Paris, New York, Switzerland, and South Africa. It has also produced editorials abroad and even held a celebratory show in Paris, reinforcing its global presence and its ability to translate Brazilian aesthetics into haute couture with worldwide resonance. For Charles Hermann, the moment encapsulates years of dedication. “It represents achievement, respect, admiration. It is also economic growth and, above all, visibility for our brand,” says the designer. The participation in the event symbolizes not only the recognition of Brazilian aesthetics but also the strength of an original body of work that combines sophistication, technique, and emotion. Behind the grandeur of the runway, the logistics of an international presentation demand resilience. The entire collection is produced in Brazil, while the execution of the show relies on a fully local structure in Italy—from producers to models. “It’s a challenging process, but so enjoyable that the complexity soon turns into excitement,” he comments. The biggest challenge, according to him, is transporting the looks and ensuring each piece fits the models perfectly, even without the atelier’s usual physical structure. As for the collection to be revealed, Hermann prefers to keep the mystery. “No spoilers yet, but it will be a timeless collection, deeply infused with Brazilian spirit,” he hints, suggesting a fusion of the brand’s DNA with the cultural identity that inspires his creations. More than just a fashion show, Victoria Haute Couture’s debut in Milan reflects a new chapter in the designer’s career. “I am very happy with everything we are experiencing. But above all, it is a moment to thank everyone who made this possible,” Charles concludes, in a tone of celebration and gratitude.

'SPORT' COVER EDITION - AUGUST 2025 ISSUE Photos: @persan__ / Make and Hair: @sevenellaclub / Artist manager: @elirandrade In the new SPORT edition of Hooks Magazine, the cover is graced by Carla Martins, a model and influencer who has been making her mark not only with her on-camera charisma but also with her commitment to a healthy and balanced lifestyle. More than just a fitness routine, Carla turns habits into inspiration, showing that health, well-being, and self-confidence go hand in hand. For her, discipline goes beyond aesthetics. Motivation comes from the awareness that every workout, every dietary choice, and every care for body and mind builds not just the physique, but also self-esteem. “The gym aligns everything: nutrition and health. After dedicating yourself, you realize that certain excesses aren’t worth the lost effort,” Carla shares with naturalness and sincerity. The model’s routine is designed to balance body, mind, and spirit. Between workouts, dance classes, and Pilates, she makes time for reading, meditation, devotional practices, and positive affirmations. “All of this gives me self-confidence and both physical and mental health. I also take care of my spiritual side to always stay well,” she explains. Carla also shares her practical approach to trends in the fitness world. For her, the essence lies in what truly works: a balanced diet, regular check-ups, and attentiveness to the body. Supplements and fads are far from her focus, replaced by conscious choices that ensure lasting results. Self-care goes beyond the physical. Skincare, distancing from toxic relationships, and focusing on positive thoughts are pillars that sustain her energy and vitality. And when it comes to inspiring those just starting out, Carla is clear: “Surround yourself with people who prioritize their health. Start with clean eating, follow trusted professionals, and soon the results will become an enjoyable routine.” Check out the exclusive interview: You often share moments from your fitness routine. What motivates you to stay disciplined and not give up, even on the toughest days? I do share. I enjoy leading a healthy lifestyle, and it also boosts your self-esteem. The gym aligns everything: nutrition and health. In a way, once you dedicate yourself, you feel reluctant to drink alcohol or eat a very sugary treat because you think about the effort you put into your workout, realizing that ten minutes of pleasure aren’t worth it. Many people still believe that health is only about aesthetics. For you, what is the true connection between health, well-being, and self-confidence? Well, I’m a fan of having everything in balance. I take care of my appearance, my mental health, and my workouts. All of this gives me self-confidence and both physical and mental health. I also make time for my spiritual well-being, which helps me stay truly well. What are your main daily practices to balance body and mind, even with a busy schedule as a model and influencer? Healthy eating Morning devotional Positive affirmations Some kind of sport, workout, dance class, or Pilates English classes twice a week At the end of the day, before sleeping, I meditate and read a book until I fall asleep The fitness world is full of information and trends. How do you filter what truly works from what’s just a passing fad? I don’t really filter much, I like to try things out. If I like it, I continue; if not, I stop. I just avoid supplements—I feel like that’s become a pharmacy market. I prefer sticking to proper nutrition and regular check-ups, the essentials that actually work. Besides workouts, what other self-care habits do you consider essential for maintaining energy, vitality, and emotional balance? I have a skincare routine, keep my mind occupied with positive things, distance myself from people who only complain, and avoid toxic relationships. I also believe that everything eventually works out. What advice would you give to someone who is just starting to take care of their health and wants to adopt a healthier, more lasting lifestyle? Surround yourself with people who prioritize their health. Stay away from those who only like to go out drinking. Consult a nutritionist to follow a cleaner diet. Soon, when the results start to show, it will become an enjoyable routine.

Photographer: @estudiobetomonteiro / Model: @juhambrusch_ / Makeup: @elizz_makeup / Hairstyling: @rubipenteados / Venue: @chacarahappyranch / Founders: @aldierisimpacto @simoneribeirostresser / Press Relations: GiO Prates @gio.prates Opened just a year ago, Annah Dress quickly rose to prominence and became a reference in evening fashion in Curitiba and throughout Brazil. Located at Rua Mateus Leme, 975 – Centro Cívico (Curitiba/PR/Brazil), the store was born from the dream and dedication of couple Aldieris Stresser and Simone Ribeiro, who transformed their passion for fashion into an essential destination for women who wish to shine on special occasions. More than just a dress boutique, Annah Dress is a space that combines sophistication, warmth, and exclusivity. With a carefully curated collection, the brand ranges from clean and minimalist designs to elaborate creations adorned with gemstones and refined finishes, catering to different styles and budgets. In addition, Annah Dress offers exclusive pieces designed for those who wish to feel truly unique in unforgettable moments. With sizes ranging from Petite to Plus Size, Annah Dress celebrates beauty in all its forms. The collection features long, midi, and short designs, perfect for different styles and occasions. To complete the experience, those who choose Annah Dress will also find a selection of accessories that allow for a sophisticated and harmonious look. The attention to detail and commitment to excellence have earned Annah Dress a perfect 5.0-star rating on Google, making it one of the most highly regarded brands in the country. As customer Josy Bilik shared: “What wonderful service, beautiful pieces, everything fits perfectly, with a very fair price… Simply the best store, without a doubt!” The brand’s digital presence is equally remarkable: with over 100,000 followers on social media (@annahdressoficial and @annahdresscwb), Annah Dress continues to inspire women everywhere, delivering its creations to different regions through its e-commerce platform. At Annah Dress, every visit is transformed into a unique experience, where each client is heard, valued, and celebrated. More than just dressing women, the brand embodies the true meaning of timeless elegance. 📍 Rua Mateus Leme, 975 – Centro Cívico, Curitiba – PR (Brasil) 🌐 Instagram: @annahdressoficial | @annahdresscwb www.annahdress.com.br Discover your next unforgettable look with Annah Dress — inspiring women everywhere.