DUA by Augustinus Bader: Dua Lipa’s New Chapter of Beauty and Authenticity
- Matheus Hooks/ Editor-In-Chief
- 18 minutes ago
- 3 min read
Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader, renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA.
Three products, one purpose — to translate the fast pace of modern life into a simple, effective, and luxurious routine.
“I wanted to create something that could really restore and protect my skin,” Dua shares. “My routine has to work between flights, rehearsals, and studio sessions. It’s about practicality, but also about feeling good in your own skin.”
The fusion of science and simplicity
The DUA by Augustinus Bader line features three essentials: the Balancing Cream Cleanser, a creamy face wash that removes impurities without drying; the Supercharged Glow Complex, a vitamin-rich serum infused with marine bio-retinol; and the Renewal Cream, a moisturizer designed to balance and bring back the skin’s natural bounce.
All three formulas use the exclusive TFC5™ technology — a lighter, more accessible version of the brand’s famous TFC8® complex, which has made Augustinus Bader one of the most respected names in scientific skincare. “I’ve always been such a fan of Augustinus Bader,” Dua says. “I’ve always admired how much research goes into every product they create, and I knew I could trust them with this.”
Beyond visible results, the line embodies Dua’s own values: vegan, cruelty-free, fragrance-free, paraben-free, and silicone-free — designed for a new generation that wants efficiency, transparency, and ease.
Skincare as an expression of identity
More than a beauty line, DUA is a reflection of the woman behind it — intense, curious, and always on the move. “From the outside looking in, I’m touring, traveling, doing all the things. But my skin still has to feel like I didn’t just survive another long-haul flight,” she says with a laugh.
The brand’s aesthetic mirrors that idea — minimalist, elegant, and urban — blending scientific luxury with effortless modernity. “I wanted something that anyone could use,” Dua explains. “A three-step routine feels manageable, not intimidating. It’s quick, it’s easy, and it’s everything I need to set me up for the day.”
Accessible luxury
While Augustinus Bader is known for its ultra-premium products, DUA comes at a more accessible price point — ranging from $40 to $85 USD. The goal: to democratize high-performance skincare science without compromising on quality.
That strategy connects directly with Dua’s audience — a generation that values authenticity, innovation, and purpose. Unlike many celebrity collaborations, this one is deeply personal. Dua was involved in testing, development, and creative direction, ensuring that each detail reflected her own lifestyle.
Redefining beauty and authenticity
DUA by Augustinus Bader is more than a celebrity brand — it’s a statement of authenticity and self-care. Dua Lipa embodies the essence of modern beauty: real, adaptable, and uncomplicated.
“I didn’t want to create something just to look pretty on a bathroom shelf,” she says. “I wanted something that makes a difference — something truly useful for people living busy lives like mine. For me, skincare is a way to stay calm in the chaos — a small moment of presence.”
With this debut, Dua Lipa not only expands her creative empire but also redefines what beauty means in the 21st century. Science, simplicity, and self-expression converge under one signature: DUA — a modern, conscious, and truly authentic approach to skincare.
