Alê Vazz in Dubai: the Brazilian strategist turning success into legacy — and preparing brands to win in any market
- Matheus Hooks/ Editor-In-Chief
- 1 hour ago
- 2 min read
Dubai, 2025 — At a time when brands compete for attention and global relevance, legacy strategist Alê Vazz took the stage at Dubai Connect — a gathering that brought together Brazilian entrepreneurs in one of the world’s leading innovation hubs — to share a powerful message: success without legacy is an achievement with an expiration date.
In his talk, “Building Legacy and Brand Strategy for International Business Expansion,” Alê demonstrated how to practically align purpose, positioning, and global growth to create brands that transcend both borders and time.
Born in the interior of Minas Gerais and based in London for over eight years, the strategist brings 15 years of experience in communication and brand strategy, with projects across Europe and Latin America. Today, he is recognized for helping CEOs and founders move beyond short-term gains to build lasting significance—without sacrificing authenticity while scaling.
“In Dubai, it becomes clear: the future is not democratic — it arrives first to those who think big. The challenge for Brazilian entrepreneurs is not just to grow, but to remain relevant when the landscape changes,” he challenged.
The problem no one talks about
Leaders who have already achieved significant results face a silent risk: obsolescence. Not due to a lack of profit, but due to a lack of meaning. Brands that fail to encode their values, culture, and vision into a replicable system lose relevance — and memory — when the context shifts.
The solution: Legacy Strategy
Using his proprietary method, Legacy Strategy, Alê connects:
Founder identity and personal purpose
Brand strategy focused on positioning and differentiation
Organizational culture that endures cycles
Internationalization roadmap with cultural sensitivity
The result is organizations that perform today and remain relevant tomorrow.
“Internationalization is not just about entering new markets; it’s about translating your essence into any language without losing your voice,” he explains.
Why Now
Global markets are more accessible — and more crowded
Consumers value clear and consistent narratives
Valuation and brand perception increase when a legacy is intentionally built
Alê’s participation at Dubai Connect solidified his position as one of the most influential Brazilian voices in business legacy and international positioning, connecting London, Dubai, and leaders who do not just want to grow — they want to endure.
“Success opens doors; legacy builds bridges,” he concludes.
About Alê Vazz
Based in London, Alê Vazz is a Legacy Strategist who helps CEOs, entrepreneurs, and brands turn success into lasting significance through clear positioning, replicable culture, and authentic international expansion. With 15 years of experience in communication and brand strategy, he has led projects across Europe and Latin America, guiding organizations that aim to remain relevant.
