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BEAUTY COVER EDITION - MAY 2025 ISSUE Photos: @marigraudin / Production: @talitaaribeiro / Make: @anellacasagrande / Press: @gio.prates Visionary, determined, and driven by a clear purpose, Lu Soares graces the cover of the Beauty edition of Hooks Magazine — a special issue that celebrates the leading figures in beauty and aesthetics who are redefining the industry in Brazil. At the helm of Peach Up, Lu embodies a new generation of leaders who blend strategic intelligence, sensitivity, and courage to build brands with real impact. Lu’s journey didn’t begin in the beauty world, but in an insurance brokerage — a pivotal experience where she learned about goals, management, and, above all, the value of human connections. These lessons became foundational pillars in the creation of Peach Up, now a national reference thanks to its bold mission: to restore women’s self-esteem through high-performance products and an authentic message. The most iconic symbol of this revolution is BoomBoom Up , a body cream that quickly became a market phenomenon. With visible results in as little as seven days, it goes beyond aesthetic promises. The product is embraced by the brand — and by its consumers — as an invitation to reconnect with one’s body, to practice self-acceptance, and to embrace daily empowerment. For Lu, beauty isn’t about unattainable standards — it’s about self-recognition. And it’s from this philosophy that Peach Up builds every campaign, every customer interaction, and every new formula: with active listening, humor, and a genuine connection to its community. The brand doesn’t speak to women — it speaks with them. The entrepreneur, who has been gaining recognition at major e-commerce and innovation events alongside some of the biggest names in Brazilian retail, brings to Peach Up a mindset driven by data and powered by soul. Technology plays a key role in the company’s strategic decisions, but it is always paired with the feminine sensitivity that sees far more than just numbers in its consumers. Now, Lu’s plans extend beyond Brazilian borders. She envisions the international expansion of Peach Up, bringing her formula of self-esteem and authenticity to new markets. In a sector where many brands still rely on illusion, Lu is betting on a solid path: beauty with purpose, products with real results, and a legacy built with courage. The Beauty edition of Hooks Magazine celebrates not only the success of a businesswoman but also the impact of a woman who chose to transform her own story — and, in doing so, the stories of thousands of others. Read the exclusive interview with Lu Soares for Hooks Magazine : 1. You started your career at an insurance brokerage. How did that experience influence the way you lead Peach Up today? That experience gave me a strong foundation in management, sales, and results-driven thinking. I learned how to work with goals, handle pressure, and most importantly, connect with people. I brought that mindset to Peach Up with a focus on performance — but without losing the brand’s essence: closeness and authenticity. 2. BoomBoom Up became a phenomenon. When did you realize you were creating more than just a product — but a true experience of female empowerment? When I started receiving messages from women saying they were looking at themselves in the mirror with more kindness, feeling confident again. We’re not just selling a cream — we’re delivering self-esteem. And self-esteem changes everything. 3. You often say that beauty is about recognition. How does that vision translate into your brand culture and your relationship with consumers? Peach Up was born to recognize real beauty — unfiltered. We speak with honesty, humor, and connection. Every product, every campaign, every customer interaction is about making women feel seen, heard, and valued. 4. Many women entrepreneurs face resistance when trying to innovate in a saturated market. What advice would you give to someone who wants to create something disruptive with purpose? Don’t wait for validation. The market will tell you it won’t work — until you prove otherwise. Be authentic, study what no one else is doing, and step in with courage. Purpose without boldness is just intention. 5. Your name has been gaining attention at e-commerce and retail events. What role do technology and data play in Peach Up’s strategic decisions? A huge one. We use data constantly to understand our community’s behavior, anticipate needs, and enhance the experience. But we never stop actively listening to our customers — it’s technology with soul. 6. What do you see as the next big step — both for Peach Up and for the beauty industry as a whole? For Peach Up, it’s international expansion — taking our self-esteem formula beyond Brazil. And for the industry, I see a strong shift toward more conscious beauty: products that deliver real results and brands with authentic positioning. If you're not genuine, you won’t last.

Photo disclosure Interview Magazine Today, May 10, 2025, marks the 76th birthday of Miuccia Prada, the Italian fashion designer renowned for her transformative impact on the fashion industry. Born Maria Bianchi in Milan, she adopted her mother’s maiden name, Prada, and embarked on a journey that would redefine luxury fashion. From Political Science to Fashion Innovation Miuccia in the 90s, working on Miu Miu's 1995 fall collection — Photo: Reproduction/Instagram @whatmiuccia Miuccia Prada’s academic background in political science and her early involvement in the Italian Communist Party provided her with a unique perspective on culture and society. In 1978, she took the helm of her family’s leather goods business, founded by her grandfather in 1913. Her first major success came in 1985 with the introduction of black nylon handbags and backpacks, challenging traditional notions of luxury and establishing Prada’s reputation for innovation. “You can try to look political in your clothes. But of course, in a very soft way, you should dress according to your thoughts; I always say that you should not dress as a sexy bombshell to conquer a rich man, only if that is how you feel. It should not have a purpose”, said Miuccia. Establishing a Fashion Empire Miuccia in the 80s — Photo: Reproduction/Instagram @whatmiuccia Under Miuccia’s leadership, Prada expanded beyond accessories into ready-to-wear collections, debuting its first women’s line in 1988. In 1993, she launched Miu Miu, a brand reflecting her personal style and catering to a younger audience. Her designs, characterized by minimalist aesthetics and intellectual depth, have consistently pushed the boundaries of fashion. A Legacy of Influence Reproduction/Instagram @whatmiuccia Miuccia Prada’s contributions to fashion have been widely recognized. In 2005, Time magazine named her one of the 100 most influential people in the world. Her work has been celebrated for its originality, innovation, and profound impact on international fashion. Photo Disclosure Internet As we celebrate Miuccia Prada’s 76th birthday, we honor her visionary leadership and enduring influence on the fashion industry.

STARS EDITION - GLOBAL ISSUE Photographer: @ prata.photography What began as a simple way to unwind after work turned into a life-changing journey. At the time, Madi Marie was working as a chemist — a top-of-her-class graduate with degrees in Chemistry and Mathematics, and even research experience at Cambridge University. But one night, she posted a line dancing video. It went viral. And with that, her life pivoted from lab coats to cowboy boots. Today, Madi graces the cover of Hooks Magazine’s  “Stars” edition not just for her captivating online presence, but for the story she carries: one of transformation, healing, and unapologetic self-expression. Her rise to internet fame wasn’t planned — in fact, she never set out to be a content creator. She had no formal dance training, no marketing background, and no roadmap. What she did have was a genuine love for dancing, a camera, and an open heart. The rest followed. Behind the joyful moves and vintage-styled looks is a deeper narrative. Madi has spoken candidly about her lifelong struggle with a severe form of OCD. Paradoxically, dancing in crowded venues — often the exact kind of environment she used to avoid — became her breakthrough. It offered a rare feeling of peace and presence, a way to reconnect with joy. What began as an outlet turned into therapy, community, and eventually, career. Fashion, too, has found its spotlight through her journey. Once confined to the background while she was in the lab, her passion for personal style now takes center stage in her content. Thrifted gems, rhinestones, and reworked pieces she alters herself form her signature aesthetic — a mix of vintage flair and country chic that’s as intentional as it is individual. Getting dressed up, for Madi, is as much a celebration of life as dancing. Despite her growing fame, Madi remains deeply grounded. She’s religious, family-oriented, and introverted by nature — a self-proclaimed homebody who finds peace in study, art, and quiet moments away from the spotlight. Yet, her online presence radiates joy, authenticity, and a refreshing reminder that you don’t have to be perfect to shine. 1. From chemist to content creator — your career shift is both surprising and inspiring. What was the moment you realized that dancing and content creation could become your full-time path? It was definitely a surprising shift for me as well! I never outright pursued content creation, I feel very fortunate and grateful as it sort of fell into my lap. The very first line dancing TikTok I posted went viral, and I just wondered if I could keep the momentum going by continuing to post and grow my online presence. It was, and still is, a lot of trial and error! I didn’t have any social media training or experience so I had to learn a lot of new things in a very short period of time. I had worked extremely hard for my degree and to do the research I was doing at the time, so it was a little confusing to leave a life I had worked for years to build behind for a hobby that I had just started. As it progressed, I prayed a lot over it and I really felt God’s hand guiding me, so I trusted Him with it and continued. It was about a year in when I was able to make it a full time job and felt that it was the right decision for me. It’s definitely a whole other world from chemistry, which has its ups and downs, but I could not be more grateful for the opportunity I have. 2. You’ve mentioned that dancing played a significant role in helping you cope with OCD. How has your creative journey contributed to your personal healing and growth? This is something I’ve never spoken publicly about, but for many years I suffered from a very extreme form of OCD that completely impacted my ability to live a normal lifestyle. For those unfamiliar, the symptoms and particulars vary from person to person, but for me it manifests itself as “contamination OCD”. This basically means I ruminate over my safety due to germs/bacteria and have compulsions (or tasks) that help remediate the fear (such as excessive handwashing) and will altogether avoid any and all situations that could cause an issue. This sadly made me miss out on a lot of life and experiences in my young adult life. With this in mind it’s pretty ironic I got into dancing, because anyone who has gone out to dance halls and bars knows they’re not the most sanitary places. But when I started dancing I found this rare feeling of being able to be in a state of ‘flow’ and just pure unadulterated happiness, that my usual relentless anxiety subsided for the time while I was dancing. I made a lot of friends and experienced life in a way I hadn’t been able to before, motivated by the joy I received from dancing. Being in such a supportive environment doing a hobby that I loved truly became a form of exposure therapy for me. The happiness and release I gained from dancing then translated more into my private life where I started seeing substantial progress in my daily routines. To be clear, I am by no means healed of OCD and may never be, but I am truly thankful for the progress that has come as a result of this hobby. I sincerely hope that anyone else out there struggling in similar ways can find their own version of solace that I found through dancing and its community - it truly is life changing.  3. Despite not being a trained dancer, your videos radiate joy and authenticity. What message do you hope to share with people who might feel held back by perfectionism or lack of experience? This is such an excellent question. I think dance is one of the purest expressions of joy. For example, think of children dancing - most of the time they don’t really know what they’re doing but they’re doing it naturally and having the best time. As we get older I think we lose that natural ability to just let go and express joy like that, because we’ve become concerned about others' perceptions of us if we do. The advice I repeat to myself, as I am a perfectionist and can be very self critical, would be the same I would give to others - is to remember the most important thing about dancing is simply having a good time and enjoying life with those around you. Although I do practice to try and continue to grow, at the end of the day I'd rather be the least talented dancer who has the best time, than the most technically advanced, who can’t enjoy themself. Line dancing especially is quite literally made for everyone at any skill level to do. Anyone can walk into a dance hall and learn the exact same steps and dance. The hardest part is just getting out on the floor, being open to messing up, but knowing the joy of the experience is well worth it.  4. Fashion clearly plays a big part in your content. How has your relationship with style evolved now that you’ve transitioned from lab coats to line dancing looks? I think personal style, like dancing, is another way to express yourself and feel joy. Since I was little I’ve always loved getting dressed up - even in college I would be in full makeup and a dress for a 7:00 am class. One of my professors even gave me the nickname the “Elle Woods of science” since I dressed up so frequently! When I first started dancing I was so excited because I started realizing I could wear the outfits and pieces I had previously kept in the back of my closet waiting for the perfect opportunity to wear - after all, you don’t get a lot of opportunities to wear rhinestones and cowboy boots when you’re in a lab coat all day! I think dancing gave me more confidence and allowed me to try out a lot of looks and styles I had never worn previously. As far as inspiration goes, a massive part of my personal style comes from my love of thrifting and vintage fashion. I try to incorporate at least one second-hand item into all of my looks. As my style evolves I hope to rely more heavily on vintage and thrifted fashion; It’s such a fun conversation starter and feels incredibly special wearing something unique and from the past! 5. Many people are surprised to learn about your academic background in chemistry and mathematics. Do you find ways to keep your love for science alive through your current lifestyle? I think even if you aren’t actively pursuing a career in science, if you love it, you never really stop thinking like a scientist. Although I don’t work in the laboratory anymore, I still have my niche areas I love to study in my own time. My particular passion subjects include paleontology and ecological studies on invasive species. Anyone who knows me well can attest that I will talk their ear off about whatever I’ve learned recently if they let me! At one point I even had a private story on Instagram dedicated to posting daily dinosaur facts. Slightly embarrassing, but once a scientist always a scientist. 6. You describe yourself as private and home-oriented, which contrasts with the lively energy of your online presence. How do you maintain balance between your public persona and your private life? I am very much a homebody and really do love my alone time - having that time by myself allows me to recharge and feel like I can give all my energy while I'm out.

Photo XNY/Star Max/GC Images In 2025, Selena Gomez continues to captivate audiences worldwide, seamlessly balancing her roles as a singer, entrepreneur, and actress. Her recent endeavors highlight her versatility and unwavering commitment to her craft. A Musical Journey with I Said I Love You First Photo Getty On March 21, 2025, Gomez released her fourth studio album, I Said I Love You First, a collaborative project with producer Benny Blanco. The album, featuring guest appearances from artists like Gracie Abrams, The Marías, Tainy, and J Balvin, showcases a blend of English and Spanish tracks that delve into themes of love and vulnerability. Debuting at number two on the Billboard 200, the album marked Gomez’s highest first-week sales to date, further cementing her status in the music industry. Rare Beauty: Empowering Through Inclusivity Beyond music, Gomez’s entrepreneurial spirit shines through Rare Beauty, her cosmetics brand launched in 2020. With a mission to promote self-acceptance and mental health awareness, Rare Beauty has become a leading brand in the beauty industry. The brand’s commitment is evident through the Rare Impact Fund, aiming to raise $100 million over ten years to support mental health resources for young people. Returning to the Screen: Only Murders in the Building Season 5 Gomez reprises her role as Mabel Mora in the fifth season of Hulu’s acclaimed series Only Murders in the Building. Filming commenced in March 2025, with the storyline delving into the mysterious death of the Arconia’s doorman, Lester. The season promises to intertwine contemporary events in New York City with the show’s signature blend of humor and suspense. Photo Getty The upcoming season boasts an impressive ensemble cast, including returning stars Steve Martin and Martin Short, alongside newcomers Renée Zellweger, Christoph Waltz, and Logan Lerman. Notably, Meryl Streep and Martin Short were spotted sharing a passionate on-set kiss, hinting at intriguing developments in their characters’ relationship. A Glimpse Behind the Scenes Photo Getty Gomez recently shared a behind-the-scenes TikTok video featuring co-stars Martin and Short playfully strutting to her song “Bluest Flame,” offering fans a lighthearted peek into the camaraderie on set. As Selena Gomez continues to evolve and embrace new challenges, her multifaceted career serves as an inspiration, demonstrating that with passion and perseverance, one can truly excel in multiple arenas.

Photo Getty Princess of Wales, Kate Middleton, captivated attendees at the 80th anniversary of Victory in Europe (VE) Day with her timeless elegance and heartfelt tributes. The commemorations, held at Westminster Abbey, honored the end of World War II in Europe and paid homage to the sacrifices made by countless individuals. A Poignant Appearance at Westminster Abbey Photo Getty For the solemn Service of Thanksgiving, Kate donned a white midi dress adorned with black polka dots, designed by Alessandra Rich. The ensemble featured a high neckline, cinched waist, and flowing sleeves, exuding a classic yet contemporary charm. Complementing her attire, she wore a black fascinator embellished with black roses and a subtle netted veil, nude Ralph Lauren pumps, and carried a DeMellier nano bag. Adding a touch of sentimentality, Kate accessorized with the Collingwood pearl drop earrings, a cherished heirloom that once belonged to Princess Diana. These earrings have been a staple in Kate’s jewelry collection, symbolizing continuity and remembrance within the royal family. Evening Elegance at the VE Day Concert Later that evening, the Princess attended the “VE Day 80: A Celebration to Remember” concert at Horse Guards Parade. She graced the event in a chic all-white ensemble by Self-Portrait, featuring a belted boucle bodice and a pleated lace-trimmed skirt. Her look was accentuated by a striking black velvet hair bow, a five-strand pearl necklace, vintage pearl earrings by Susan Caplan, taupe suede pumps, and a classic Chanel quilted flap bag. The concert, attended by 12,000 guests including war veterans and dignitaries, was a heartfelt tribute to those who served during World War II. King Charles delivered an emotional speech, sharing excerpts from Queen Elizabeth II’s teenage diary, recounting her experiences on VE Day in 1945. A Symbol of Resilience and Continuity Photo Getty Kate’s participation in the VE Day commemorations marked a significant return to public duties following her completion of cancer treatment in September 2024. In a reflective Instagram post, she shared insights into her health journey, emphasizing the importance of cherishing life and love. Through her sartorial choices and presence, the Princess of Wales paid homage to the past while embodying hope and resilience for the future. Her appearances during the VE Day events not only honored the memories of those who fought but also reinforced the enduring strength and unity of the royal family. For a closer look at the Service of Thanksgiving, you can watch the coverage here: https://youtube.com/live/AxtBdwMcY1A?si=aihjFiqOpBUcfLLD

FRANCE COVER EDITION - MAY 2025 ISSUE Makeup and Photo: Renan Saran - @renan.saran / Dress: @idealdresses_brasil / Model: @deborasaraiva_ Débora Saraiva is one of those women whose story inspires from the very first moment. Born in a small town in Bahia, Brazil, she carved her path step by step — first in São Paulo, then across European runways and campaign sets. Today, she graces the cover of the France Edition of Hooks Magazine, embodying the beauty, strength, and authenticity of a new generation of Brazilian models. It all began with a dream and a great deal of courage. When she arrived in São Paulo with her first major campaign secured, Débora knew something special was happening — and it truly was. In a short time, she was working with major brands like Intimissimi, Fabulous Agilità, Shop2gether, and Charth. But behind the beautiful images and the glamorous life lies hard work, discipline, and many sleepless nights. As she puts it, getting to where she is meant loving every part of the process — even the toughest behind-the-scenes moments. One of the most defining moments of her career was a campaign for The Closet, where Débora realized just how powerful imagery can be. More than just appearance, she came to understand that fashion is a form of communication — of emotions, values, and lifestyle. That’s when she saw how her authenticity could connect with others and serve as a source of inspiration. On the international stage, Débora has already made her mark in cities like Milan, Rome, Paris — and even the Maldives. In each place, she rediscovered herself. Far from her comfort zone, she uncovered an inner strength she didn’t even know she had. She learned to adapt, to slow down, and to find value in life’s simplest moments. This new chapter has become a powerful learning experience — not just for her career, but for her life. Despite all the change, Débora has never lost touch with her roots. Her mother remains her greatest inspiration, and the lessons she passed on live in every decision Débora makes. Respect, humility, generosity, and courage are values she carries with her wherever she goes. For other girls who dream big, Débora has a clear message: don’t wait for the perfect moment. Start with what you have and go forward with courage. Dreaming big is a way of showing the world who you are — and yes, it’s absolutely possible to go far without losing your essence. Read the full interview with Débora Saraiva: 1. Débora, leaving a small town in Bahia to carve out space in São Paulo and now abroad is a powerful journey. When did you realize your dream was truly becoming reality? Wow… there were so many unforgettable moments, but I think one of the key ones was when I stepped into São Paulo with my first major campaign already secured. That’s when it hit me: “Oh my God, this is really happening.” And later, being in places like Milan or Paris, representing brands I’ve always admired — that’s when it really sank in. But you know… even with everything I’ve experienced, I still find myself surprised. Coming from a small town in Bahia and seeing how far I’ve come reminds me every day that dreaming big is worth it — and that there’s still so much more ahead. 2. You mentioned that your campaign with The Closet was a turning point in your career. What did that experience teach you about the power of image and influence? The campaign with The Closet was truly a game changer for me. It showed me, in practice, that image goes far beyond aesthetics — it communicates values, personality, and even a lifestyle. I also learned about the power of influence: how a well-crafted message can inspire, connect, and even shift perceptions. That experience made me realize that every visual choice carries impact, and that authenticity is what truly creates connection. 3. Today, you represent major brands like Intimissimi, Fabulous Agilità, Shop2gether, and Charth. How do you balance the glamour of campaigns with the hard work and discipline behind the scenes? Oh… it's a daily balance, really. A lot of people only see the glamour — the campaigns, the events, the stunning looks… but behind it all there’s a lot of hustle, organization, and real discipline. Representing brands like Intimissimi, Fabulous Agilità, Shop2gether, and Charth is an honor, but also a huge responsibility. There are days when I’m completely exhausted, but I keep going because I know every detail matters. In the end, I think the key is loving the process — even the behind-the-scenes moments filled with spreadsheets, meetings, and sleepless nights. 4. As you embrace this new international phase, living in places like Milan, Rome, Paris, and even the Maldives, what has most surprised you about yourself? Wow, this new phase has been one discovery after another. Being in these places pulled me out of my comfort zone in ways I never imagined. What has surprised me the most about myself is my ability to adapt and reinvent, even when I'm far from what feels familiar. I discovered a strength that maybe was always there, but I only truly saw it now. I also learned to slow down, observe more, enjoy the silence… the simple things. 5. You speak with great admiration about your mother. How do the values she taught you influence your personal and professional choices today? My mother is my foundation. She always has been. The values she passed on to me — like respect, humility, strength, and generosity — are present in everything I do, both personally and professionally. She always taught me that staying true to yourself is what keeps you grounded, even when the world tries to push you in another direction. In every choice I make, I think a lot about what she would do, what she would say… and that guides me. It’s like she’s always with me. 6. Believing in yourself, not settling, and moving forward are powerful themes in your story. What advice would you give to other girls who dream of rising beyond their origins? I’d say: believe in yourself, even when no one else does. Don’t wait for the perfect moment — start with what you have, right where you are. “Growth doesn’t require perfection, it requires movement.” Rising beyond your origins isn’t about denying where you come from; it’s about honoring that journey with courage. There will be fear, there will be doubt, but don’t settle. Take it one step at a time, with honesty and dedication. And above all, surround yourself with people who lift you up — no one grows alone. Dreaming big is an act of resistance — and yes, you can go far beyond.

Photo: Alyssa Greenberg In a significant leadership shift, Eva Serrano has announced her departure as Global Brand President of Calvin Klein, concluding a transformative tenure that revitalized the iconic American label. Known for her strategic precision and deep industry insight, Serrano brought a global perspective to the brand, shaped by her two-decade career at Inditex, where she led operations across Asia before being recruited to PVH by CEO Stefan Larsson. During her time at Calvin Klein, Serrano focused on unifying the brand’s global identity and restoring its relevance in high fashion. A major milestone was Calvin Klein’s highly anticipated return to New York Fashion Week after a six-year hiatus. For Serrano, this moment was both strategic and emotional. “This is the place Calvin Klein belongs. We have a long history,” said Serrano, reflecting on the brand’s runway comeback. Photo: Alyssa Greenberg Her efforts culminated in the appointment of Veronica Leoni as Calvin Klein’s first creative director since 2018 — a bold move signaling the brand’s renewed dedication to design excellence. Serrano emphasized Calvin Klein’s minimalist DNA while guiding it toward a more elevated, fashion-forward aesthetic.  “It was something everyone was waiting for — but we needed to come back at the right moment and give it the right image.” Despite facing headwinds in the global market, including a slight decline in annual sales — down 1% to $3.86 billion in 2024 — Serrano’s leadership established structural clarity and long-term creative direction. Her initiatives were widely seen as laying the foundation for sustainable growth and relevance in a competitive luxury market. As she exits, PVH Corp. has announced that David Savman, the company’s Global Head of Operations and Chief Supply Chain Officer, will take the helm. While it remains to be seen how the brand will evolve under new leadership, the imprint left by Eva Serrano is clear: a vision grounded in heritage, sharpened by timing, and elevated by strategy. Her departure marks the end of a pivotal chapter in Calvin Klein’s story — one defined by bold returns, creative clarity, and a leader who knew exactly when the time was right to reintroduce Calvin Klein to the runway it once helped define.

Photo Disclosure Press With a R$2.5 million investment, Izaias Pertrelly develops a digital automation system that replaces human tasks and revolutionizes sectors like healthcare and technology While the world watches the transformations reshaping the job market, one Brazilian entrepreneur is already living the AI-driven revolution firsthand. Izaias Pertrelly has invested around R$2.5 million in technological solutions that streamline processes, cut costs, and automate tasks once carried out exclusively by people. Leading two companies — the healthcare provider Blue Saúde and the tech startup Inventu — Pertrelly has been applying AI across multiple fronts. In the healthcare sector, his team has developed predictive models capable of anticipating claims based on user behavior. This innovation has enabled unprecedented strategies in the industry, such as negative premium adjustments in health plans, along with the reorganization of internal workflows and a significant reduction in waste. At Inventu, the revolution is driven by NB1 (Number One), a system that autonomously executes browser commands. The tool performs continuous actions without the need for human supervision, significantly reducing the time spent on repetitive operational tasks — such as filling out forms, updating systems, and handling standard interactions with digital platforms. “What we’re proposing isn’t just cost reduction — it’s a new logic of work. AI allows professionals to focus on strategic decisions while machines handle the operational,” explains Pertrelly. To boost the visibility of his innovations, he acquired three autonomous robots and a Tesla Cybertruck — a vehicle that has become a symbol of modernity. His bold marketing strategy has drawn comparisons to Elon Musk on social media and attracted the attention of potential investors. With his tools now entering a phase of expansion, Pertrelly believes the future of work has already begun — and it inevitably involves the integration between humans and machines. “AI didn’t come to take jobs, but to change the way we work. Those who understand this first will get ahead,” he says.

Shot in New York, the music video drops on May 9 with direction by Fabio Iadeluca and a cinematic aesthetic inspired by fashion, politics, and visual poetry. Photos Disclosure Press After taking a break from her career, artist MÀIA HAZEL — known for playing Death in the TV Globo soap opera Quanto Mais Vida, Melhor — is back in grand style. On May 9, she releases the video for “B*TCH PLEASE,” a bold visual project full of identity and meaning. Filmed in New York during the Pink Moon, the music video is directed by Fabio Iadeluca and boasts an investment of over 200 thousand dollars, with a production on par with international blockbusters. The cinematography is by a professional who has worked with legends like Lady Gaga, Tim Burton, Beyoncé, and Barack Obama. The concept and artistic direction are by Màia Marcella Hazel herself, who also designed the costumes — all inspired by fashion icon June Ambrose. The video features seven distinct looks, each representing different layers of the woman Màia has become. “This video is a silent scream — it’s about existing boldly, unapologetically. It’s my response to the world, through art,” says Màia. Among the standout visuals, the video pays homage to Bob Dylan’s iconic Subterranean Homesick Blues clip, featuring Màia holding signs with powerful messages such as: •⁠ ⁠“Protect the Dolls” •⁠ ⁠“I was a trans child” •⁠ ⁠“Stop killing us” •⁠ ⁠“We’re still here” But anyone expecting a melancholic tone is mistaken. “B*TCH PLEASE” arrives with hard-hitting beats, haute couture looks, and a clear message: beauty is also a form of protest. Embracing a new artistic chapter, Màia defines this project as the beginning of her Golden Era , where music, fashion, and message walk hand in hand. “This is just the beginning. There’s so much more coming.”

Photos Disclosure Press With over three decades of experience in music and Christian ministry, producer, pastor, and multi-instrumentalist André Calore has stood out for his impact on both the gospel and secular scenes — always marked by artistic sensitivity, technical excellence, and a strong sense of purpose. Born on December 4, 1978, André began his musical journey at the age of five, playing drums alongside his father at church. At eight, he received his only formal guitar lessons. From then on, he built a self-taught career that shaped him into a well-rounded musician, mastering keyboard, guitar, bass, and drums. Although he holds a degree in Business Administration, it was in music that he found his true calling. “I always knew my mission was with music. When I entered the seminary, they said I had the profile to lead churches, but I would always respond that I wanted to take care of musicians. There are pastors for youth, couples, children… but very few care for musicians — such a sensitive area. That’s where I found my place,” Calore shares. As a music producer, singer, and arranger, André Calore has worked with some of the biggest names in gospel music, including Ron Kenoly, Raiz Coral, Robson Nascimento, Ton Carfi, Ministério Ipiranga, and 3 Palavrinhas. He has also made his mark in the secular music scene, collaborating with artists like Double You, Salgadinho, Art Popular, and Gabriel Sater, in addition to appearances on TV programs such as Ratinho , Teleton , and Programa Silvio Santos . “Moving between the gospel and secular worlds is still a taboo for many people. But I see music as something celestial. When used to praise God, it takes on an eternal purpose. Gospel taught me who I belong to. And secular music gave me professionalism. Working with the band Double You, for example, taught me a lot about arrangements, production, and international sound.” His first solo album was released in 2005. In 2013, Som de Gratidão featured collaborations with Ton Carfi and Paulo César Baruk. Then in 2023, he released the single Exaltem a Cristo , reaffirming his multifaceted talent — serving as lead vocalist, producer, arranger, and keyboardist. Between 2015 and 2023, Calore served as Pastor of Music and Creative Ministry at Igreja Batista do Povo (IBP) in São Paulo. There, he recorded albums, produced the short film O Legado , released the children's EP Alegria e Paz , created digital courses, and led events and theatrical musicals. “At IBP, we had an extremely active and creative ministry. Today, at Vida Church in the United States, we carry the same spirit — with new challenges, but the same essence.” Currently, André lives in Winter Garden, Florida, where he serves as Worship Pastor and Production Director at Vida Church, a congregation with a missionary presence in countries like Luxembourg, Spain, the Dominican Republic, and Haiti. There, he leads teams, trains musicians, and organizes services with both artistic and spiritual excellence. In 2023, he released three songs with the ministry Vida Worship. But one of the most remarkable projects of his career is, without a doubt, 3 Palavrinhas — the world’s largest Christian children's music project. With over 11 million YouTube subscribers and 10 billion views, the channel has reached children and families across the globe. Calore has been the producer and arranger of the series since the very first album. “It’s a privilege to know that children are talking to God through the songs we produce. My son Miguel, who has cerebral palsy, has always been my benchmark. If he smiled while listening to the arrangements, I knew I was on the right track. Today, we’re already on volume 10, and seeing the project win awards and reach so many families is truly moving.” In addition to his work as a pastor and producer, André is the author of online courses focused on training music leaders and production technicians. His course “O Diretor” has already impacted students who aim to professionalize bands, ministries, and audiovisual structures in churches. Married since 2000 to Yara Calore and father to Miguel, now 17, André Calore blends personal life, ministry, and art with a clear purpose: “Worship and praise go beyond music. They are paths we use to glorify God and serve others.”

BUSINESS COVER EDITION - MAY 2025 ISSUE Photography: Bruno Fernando - @bruno.fernando03 On the cover of the Business edition of Hooks Magazine , we spotlight a story that breaks stereotypes and challenges traditional narratives: Guilherme Gama — a criminal defense attorney, specialist in criminal law, and university professor — embodies the modern essence of turning a career into a life mission. His path to the legal world wasn’t mapped out from the beginning. In fact, law entered his life almost by chance, following earlier stints in advertising, event planning, and the public security sector. Yet, it was precisely these varied experiences that shaped the professional he is today — one who operates with strength, empathy, and purpose both inside and outside the courtroom. Before donning the robe, Gama faced the intense day-to-day reality of the São Paulo Civil Police, directly confronting the harsh conditions of the city’s most marginalized areas. That chapter unveiled for him the deep inequalities embedded in Brazil’s justice system — and sparked a deeper calling: to see the legal profession as a vehicle for social transformation. Through this lens, he approaches every client, every case, and every hearing as an opportunity to restore justice. The premature loss of his sister marked a turning point in Guilherme Gama’s personal and professional life. It brought not only deep personal introspection, but also a critical reassessment of his legal practice. During this period, empathy stopped being a complementary trait and became essential. For Gama, the law must be intrinsically tied to human vulnerability — and the resilience required in the legal profession is both technical and emotional. His background in advertising and his experience working as a salesperson in shopping malls may seem far removed from the legal field, but they were instrumental in shaping key skills: communication, active listening, and adaptability in unpredictable situations. Combined with the discipline and bravery developed during his time in law enforcement, Gama has crafted a rare professional identity — a lawyer who balances precision with compassion, discipline with empathy. Check out the exclusive interview: 1. Your journey into Law began in an unusual way. At what point did you realize it would be more than just a career choice — but a life mission? Honestly, I only realized that after I started practicing. During college, becoming a lawyer was never part of my plans. In 2019, I took the Brazilian Bar Exam (OAB) without any expectations, but I ended up passing. However, in 2022, when I actually started working at a renowned criminal law firm, that’s when I understood that advocacy is a powerful tool for transformation. 2. What did your experience as a civil police officer in São Paulo teach you about justice, and how does that lesson impact your work as a lawyer today? Working with the Civil Police opened my eyes to a reality that had been completely unknown to me — and I’m sure to many others as well. We often live in a bubble, unable to see the harsh realities of society. Working in underprivileged areas made me witness the deep social injustices and the extreme poverty some people face in the richest city in the country. That experience made it painfully clear how many lack opportunities, access to justice, and receive unequal treatment from State institutions. 3. The loss of your sister was a profound turning point in your life. How did that experience shape your perspective on empathy and resilience in legal practice? I realized how fragile we truly are in the face of life. Life is like a pendulum — the only certainty is instability. It mirrors our professional practice, where it’s common to encounter rulings that go against established case law and precedents from higher courts. In these moments, we must have the resilience to persevere through the appeals system, while also guiding the client through the natural shifts and unpredictability of our justice system. 4. You transitioned through very different fields — advertising, events, public security — before arriving at law. What skills from those earlier phases do you still carry with you in your work today? Studying advertising and working as a salesperson in shopping malls helped me develop strong communication skills and overcome my shyness — both of which are incredibly useful for a lawyer. Whether it’s building interpersonal relationships, delivering oral arguments, meeting with authorities, or even teaching, these skills make a difference. As for my time as a police officer, it taught me invaluable lessons like operating under extreme pressure, crisis management, and especially dealing with uncertainty — where, at the time, uncertainty could even mean not making it home. 5. Becoming a university professor entered your life as a new calling. What moves or inspires you most about being in the classroom, shaping the next generation of legal professionals? That’s exactly it. More than just passing on legal theory, I see my role as inspiring students to become more socially conscious and to understand the powerful social function they’ll take on. Without a doubt, they will go on to transform lives and shape the destinies of many people. 6: Looking back, from a shopping mall salesman to a master in Criminal Law, what advice would the Guilherme of today give to the young person still searching for their place in the world? Today, there are countless ways to ascend socially, especially in this digital age, but the most reliable one — the one that worked for me — is education. It’s what has given me everything I have. I still have a long way to go and many stories to write, but nothing beats sitting in a chair, opening a good book, and acquiring knowledge. Not just thinking about social mobility, but knowledge is the true tool of subversion against the arbitrary acts of a state that still shows itself as oppressive, despite the so-called democratic republic we live in.

Image made through AI That the luxury market needs to reinvent itself is nothing new — but imagine wearing an accessory made from "leather" derived from a Tyrannosaurus Rex! As unbelievable as it sounds, this sci-fi-worthy concept is on the verge of becoming reality. British company Lab Grown Leather , a specialist in lab-cultivated fabrics, has announced the creation of the world’s first leather made from T-Rex DNA — and plans to launch luxury products using this groundbreaking material later this year. Photo Disclosure Internet The project is the result of a partnership with The Organoid Company , a genomics specialist. Together, the companies are developing a sustainable, animal-free material designed to replace traditional leather. The technique used, known as Elemental X™ , allows scientists to synthesize fossilized Tyrannosaurus DNA and create a fabric that mimics the structure and appearance of the dinosaur’s hide. “By reconstructing and enhancing ancient protein sequences, we’ve engineered and cloned T-Rex leather — a biomaterial inspired by prehistoric biology,” explained Thomas Mitchell, CEO of The Organoid Company. The plan is to launch the first product — likely a luxury handbag — by the end of 2025. And it doesn’t stop there: following its debut in fashion, the companies aim to expand the material’s use into the automotive industry. In addition to its sci-fi appeal, T-Rex leather is promised to be fully biodegradable , while retaining the durability, reparability, and sophisticated look of conventional leather. More than a scientific curiosity, the initiative represents a forward-thinking option for luxury consumers seeking environmentally conscious products. “We believe future generations will demand more innovation and responsibility. That’s why we’re offering a material that is sustainable, cruelty-free, and fully traceable,” Lab Grown Leather emphasized in an official statement. So… would you carry a T-Rex handbag? I know I can’t wait for mine (laughs).