BIANCA HERBETTA: A NEW VOICE FOR BRAZILIAN SPORTS

'BRASIL' COVER EDITION - JUNE 2025 ISSUE

Cover Photography: @fernandocosta________ / Additional Photography: Sandra Blas – @blasfotografia / Production Coordinator: Thiago Neres – @tqmidiasociais / Photo Retoucher: Fernando Costa – @fernandocosta________ /

Bianca Herbetta doesn’t just create content — she moves, connects, and transforms. A natural-born communicator and a passionate sports enthusiast, she takes center stage as the cover star of the BRASIL edition of Hooks Magazine, establishing herself as one of the most promising new voices among Brazil’s next generation of storytellers. Her journey is defined by authenticity, purpose, and a rare talent for turning emotion into narrative.

Bianca’s presence in Paris during the Olympic Games was a reflection of a career on the rise. From the moment she set foot in the City of Light, it was clear this would be more than just another destination — it would be a turning point. With a sharp eye and an Olympic soul, she fully immersed herself in the event, capturing not only podium moments, but also the tension behind the scenes, the silent victories, and the untold stories that often escape the spotlight. Moments like Rayssa Leal’s bronze medal and Rebeca Andrade’s golden triumph were more than highlights — they became a part of Bianca’s mission to amplify Brazilian talent on the world stage.

And this mission now expands with full force. Bianca is the new ambassador of Arena Ice, the training center of the Brazilian Ice Sports Federation. But her role goes far beyond the title — she serves as a bridge between the public and the still-emerging world of winter sports in Brazil. Through her digital presence, Bianca inspires young people and families to explore disciplines like figure skating and hockey, directly contributing to the development of new athletes and increasing Brazil’s chances of shining at the Milano-Cortina 2026 Winter Olympic Games.

Her passion for sports didn’t happen by chance. It was sports that redefined her path as a communicator. It was through training sessions, interviews, and behind-the-scenes experiences that she learned the true power of discipline, commitment, and raw emotion. Her storytelling goes beyond aesthetics — it has soul. Each post, video, or interview carries a clear purpose: to bring people closer to the world of sports in a way that is heartfelt, engaging, and impactful.

As she gears up for new coverages and challenges, the audience can expect an even deeper level of storytelling: immersive content, exclusive interviews, behind-the-scenes access, and powerful narratives that unveil the human side of athletes. Bianca promises to explore the road to Milan with intensity and authenticity, taking her followers deep into the Olympic atmosphere through innovative and captivating formats.

Check out our exclusive interview with Bianca:

You covered the Paris Olympic Games — what was that experience like for you as a content creator and sports enthusiast? Was there a moment that stood out to you the most?

It was truly incredible to be in Paris experiencing the Olympic Games firsthand and creating content around it. From the very first moment I stepped into the city, I knew it would be one of the most emotional experiences of my life. It was also there that I found clarity about my purpose as a content creator: to give visibility and voice to the stories of Brazilian Olympic athletes. I was moved not only by the victories, but especially by what happens behind the scenes. It was impossible not to feel like part of something bigger.

It's hard to pick just one moment that stood out, but two in particular will stay with me forever: witnessing Rayssa Leal's bronze medal win up close — the crowd, the tension, the energy — and without a doubt, following Rebeca Andrade’s gold medal performance, interviewing her at Casa Brasil, and getting to know more about the incredible person she is.

Today, you serve as the ambassador for Arena Ice, a training center that represents new possibilities for sports in Brazil. How do you see the impact of this space in shaping athletes in disciplines like ice skating?

One of the greatest responsibilities I’ve been entrusted with — and one I’m fully committed to — is being the ambassador for Arena Ice, the home of the Brazilian Ice Sports Federation and the hub for preparing athletes who will represent Brazil at the Milan/Cortina 2026 Winter Olympic Games.

By creating content that gives visibility to this space, I’m helping spark interest among families, young people, and children to explore and engage with ice sports like figure skating and hockey. The arena is equipped to welcome them, and increasing participation is key to uncovering new talent — talent that could one day bring major results for Brazil on the global stage of the Winter Olympics.

Your connection to sports is evident in everything you produce. Where does this passion come from, and how has it influenced the direction of your career as a content creator?

Sports completely reshaped the path of my career as a communicator and content creator. It taught me how to tell stories with intensity and emotion — traits that I discovered were always present in my conversations with athletes. From them, I learned the value of discipline, consistency, and navigating the highs and lows of the journey.

There’s no impactful content without true commitment, and that’s exactly what sports have taught me: to show up and give my best, even when no one is watching. I truly feel I’m living my purpose, learning every day how to turn raw emotion into meaningful storytelling.

What can the public expect from your content and your work as we approach the Milan 2026 Winter Olympic Games?

My focus will be on telling the stories that often go unnoticed — the behind-the-scenes moments, training routines, the athletes and their families.

I want to bring everyone who follows me right into the heart of the Olympic atmosphere. You can expect powerful visuals, exclusive interviews, and a lot of interaction throughout this journey. I see the road to Milan as a unique opportunity to inspire, to show that even coming from a country without a strong tradition in winter sports, it's possible to fall in love, get involved, and feel like a part of this story.

Looking ahead to Los Angeles 2028, what are your expectations — both as a spectator and content creator, and for the performance of Brazilian athletes?

When it comes to Team Brazil, my hope — like that of many Brazilians — is to see more medals, more finals, better results, and our athletes getting closer to the world’s Olympic powerhouses.

Los Angeles promises to deliver a bold, vibrant, and hyper-connected edition of the Games, and I’ll be there capturing every detail that only sports can stir. I expect it to be even more impactful than Paris, set in a city that breathes entertainment — a perfect stage for unforgettable Olympic moments, especially for Brazil.

As a content creator, I’m excited by LA’s creative energy. It’s a place where sports, pop culture, technology, and art collide in the most natural way. I plan to explore that with authenticity, using new languages, formats, and platforms to bring the audience closer to the pulse of the world’s greatest sporting event.

How do you see the evolution of female presence in sports coverage, especially on social media, and what advice would you give to other women who want to follow this path?

For a long time, sports journalism and content creation were predominantly male-dominated spaces. But today, we’re seeing more women narrating, commenting, interviewing, producing, sharing opinions — and being heard — within the sports world. The female presence on social media has been revolutionary because it gives us a direct voice, without filters, allowing us to showcase sports through more human, diverse, and sensitive lenses.

We are creators, fans, and storytellers all at once — and what’s most powerful is that by occupying these spaces, we also inspire other women to believe they can be there too: on the courts, the tracks, the rinks, the rings… and also behind the cameras, the microphones, and the screens.

Just as Paris showed that female athletes were the true protagonists on the field, I hope that this journey toward Los Angeles allows us to gain even more space in sports coverage.