Influencer films campaign for her first perfume in Turkey after poll with followers

Photos Marllon Oliveira

Influencer Camila Dias is in Turkey to shoot the launch campaign for her first perfume, named Gênesis. The choice of country came directly from her audience: she held a poll on social media offering three destinations — Morocco, Spain, and Turkey — and her followers' decision set the course.

The first stop was in Cappadocia, where Camila took part in the traditional hot air balloon ride and visited iconic tourist spots. The entire trip is being funded with her own resources, and to help make the project possible, she also brought along specific advertising campaigns designed to be carried out during the tour.

The perfume doesn’t have an official release date yet. The pre-sale, which was originally scheduled to begin during the trip, was postponed after the influencer decided to make last-minute changes to the packaging. “I want to deliver a product that truly represents my essence and that of my followers. This is my first launch, with no previous collaborations, and I want to do everything with the utmost care,” she explained.

In addition to Cappadocia, the influencer will travel to Bodrum, Ephesus — the city that gives its name to the biblical book of Ephesians — and will wrap up the campaign in Istanbul.