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Photos Disclosure CHANEL The Belgian pop sensation Angèle is the new face of Chance Eau Splendide, Chanel’s latest fragrance launched in April 2025. This moment marks a bold evolution in the long-standing partnership between the artist and the iconic fashion house, which began in 2020. A Fragrance That Embraces Joy and Spontaneity Photos Disclosure CHANEL Crafted by Chanel’s in-house perfumer Olivier Polge, Chance Eau Splendide is a luminous, vibrant reinterpretation of the classic Chance line. The scent blends juicy raspberry with a floral heart of rose geranium—harvested from Chanel’s fields in Grasse—along with soft notes of violet, cedarwood, and white musk. The result is a refreshing yet subtly sensual fragrance that captures the thrill of chance and the freshness of new beginnings. Angèle: A Muse of Modern Femininity Photos Disclosure CHANEL Angèle embodies the spirit of Chance Eau Splendide with effortless charm and creative boldness. In the campaign, directed by Jean-Pierre Jeunet, the artist dances through a dreamy amusement park—an ode to joy, spontaneity, and playfulness. More than a model, Angèle also created an exclusive track for the campaign titled A Little More, reinforcing the fusion of music, emotion, and fragrance. A New Chapter for Chance Photos Disclosure CHANEL Since its debut in 2003, the Chance line has redefined femininity through lightness and energy. With Eau Splendide, Chanel introduces a fresh, modern voice to the family. Its lavender-hued bottle and youthful scent are an invitation to embrace the unexpected with elegance and confidence. Photos Disclosure CHANEL Chance Eau Splendide is now available at Chanel boutiques and selected retailers worldwide. To discover more, visit chanel.com .

Photo Disclosure SHUI In a fashion landscape where everything feels more of the same, SHUI emerges as a breath of fresh air. Founded in 2020 by Ronaldo Pan Ye, the brand wasn’t born from an ambitious business plan, but from a difficult moment — in the midst of the pandemic, when everything seemed to be falling apart. What was once chaos turned into strength. And from that strength, a brand was born with purpose, style, and a life philosophy. The Power of Water Photo Disclosure SHUI SHUI comes from Mandarin and means “water.” The inspiration came from a phrase Ronaldo heard in his childhood, in a Bruce Lee movie: “Be like water, my friend.” Be like water — which adapts, changes shape, and endures. That’s the foundation of everything the brand stands for. “ If you put water in a cup, it becomes the cup. If you drink it, it becomes you. That’s how I see SHUI: a brand that adapts, that transforms, but never loses its essence, ” says Ronaldo. This idea goes far beyond clothing. It’s present in the way the brand creates, positions itself, and constantly reinvents. Today, SHUI is a movement — made for those who want to break away from the ordinary and use fashion as a form of expression. Photo Luma B - @lumabeninc In the beginning, SHUI was made up of Ronaldo, his father, and three seamstresses, working in a space of just 100 square meters. Through hard work and creativity, the brand grew. Today, it operates in a space ten times larger and involves more than 300 people, both directly and indirectly. And even with this growth, Ronaldo makes a point of preserving the family atmosphere and the brand’s original purpose. “ We’re not just stitching clothes. We’re stitching a story together, ” he says. Photo Luma B - @lumabeninc SHUI blends influences from Asian culture with urban streetwear. The pieces break away from the obvious, featuring distinct cuts, creative silhouettes, and a sharp eye for design. The brand includes more minimalist lines, like S.ESS, and others that are bolder — always with the intention of turning the basics into something unique. “ We’re not just selling clothes. We’re selling attitude, lifestyle, and a different way of seeing the world, ” says Ronaldo. Check out our exclusive interview with founder Ronaldo Pan Ye: Photo Disclosure SHUI 1. SHUI was born in a moment of crisis, but became a symbol of resilience. How did you turn adversity into a movement of fashion and identity? SHUI was born in the middle of chaos. It was a time when everything seemed to fall apart — personally, financially, and emotionally. That’s when I realized: either I let it consume me, or I transformed that pain into energy and art. SHUI is the answer to everything they said wouldn’t work. Every collection became a letter of resilience, every piece a reminder that we can reinvent ourselves. With a positive outlook, I understood that the crisis didn’t break us — it shaped us. Frustrated with the conventional way of dressing, shaped by societal norms, I used that moment to fill a gap in the market by bringing innovation and Asian influences to the forefront. By combining my voice as an influencer on TikTok and Instagram — where I have over 500,000 followers — I raised this flag to push the movement forward. 2. The concept of “being like water” is the heart of SHUI. How does this philosophy influence not just the collections, but also the creative and strategic decisions behind the brand? “Being like water” is more than just a phrase or a life philosophy — it’s a way of existing. Water can flow or crash, it adapts to any circumstance, yet it never loses its essence. That’s the philosophy we apply to everything — from our clothing to our leadership culture. If the market shifts or trends evolve, we adapt. If culture calls for something new, we absorb and transform. That’s what SHUI stands for: a movement, a lifestyle, and a way of thinking. This flexibility and adaptability are embedded in our contemporary designs and cuts — showing that it’s possible to break from the conventional without losing strength. Photo Disclosure SHUI 3. You grew up witnessing your parents’ hard work and learned from the resilience of street commerce. How do those roots still reflect in what SHUI is today? My roots are the foundation of my resilience. Growing up in street commerce taught me the value of real effort — of appreciating every sale, every customer, every detail. My parents are my definition of persistence. They didn’t have time to dream big, but they gave me everything so I could dream for them. Even without academic education, money, or what today would be considered a minimally healthy quality of life, they gave their all to support our family — and they always involved me in that environment as a way to teach me. Today, I know what it’s like to do a delivery under the scorching afternoon sun and also how to build a landing page for a traffic campaign. Because of everything I lived through growing up in the street market, I understand that every challenge today is just another step toward my goal. Photo Disclosure SHUI 4. SHUI stands against the sameness of mainstream national fashion. In your view, what is lacking in Brazilian fashion today, and how is SHUI filling that gap? What’s missing is boldness and knowledge. Brazilian fashion still clings to safe formulas — to what “sells easily.” SHUI came to break away from that. Our design is expression, identity, and future. There’s a lack of global perspective, a lack of connection with urban art, and with authentic storytelling. SHUI is the bridge between Brazil and the world — with aesthetics, presence, and soul. We offer everything from pieces that reinterpret the basics to original designs with shapes, cuts, and fits that go far beyond what’s expected in the traditional market. Photo Disclosure SHUI 5. With a team that has grown from 5 to over 300 people, how do you keep SHUI’s family essence and original purpose alive? Growth was inevitable. But losing our essence was never an option. I make a point of being present, looking people in the eye, and reminding each person of the “why” behind what we do. SHUI’s culture is one of the pillars I value most today. Even with over 300 people involved, the mindset is that of one body, one movement. We’re not just stitching clothes — we’re stitching a story together. As the saying goes, “the eye of the owner fattens the cattle.” (laughs) Photo Disclosure SHUI 6. What kind of impact do you want to have on those who wear SHUI? I want anyone who wears SHUI to feel disruptive, bold, and unconventional — proudly carrying our movement and identity. I want each piece to be a message, representing freedom and authenticity. We’re not just selling clothes — we’re selling a lifestyle, a feeling, a statement. I want each person to look in the mirror and see a more powerful version of themselves. SHUI is about becoming powerful, mysterious, aligned with your purpose — flexible and adaptable to face whatever adversity the world throws your way. Photo Disclosure SHUI

'MODEL' COVER EDITION - APRIL 2025 ISSUE Photograph: Filipe Giffoni - @filipeg.garcia In the MODEL edition of Hooks Magazine, it’s Natasha Yassuda who leads us through a narrative of elegance, freedom, and a passion for discovering new worlds. A model, fashion enthusiast, and recent Fashion graduate, Natasha embodies the essence of the modern woman — curious, sensitive, and with a sharp eye for everything around her. Her name is already circulating among the promising faces of a new generation, but it’s the way she connects with the world that truly sets her apart. Whether in the frozen landscapes of Patagonia or the cultural streets of Santiago, she carries a trained aesthetic gaze, a rare sensitivity, and a curiosity that turns each destination into a stage — and every photo into a story. Natasha has visited Argentina, Chile, and Uruguay more than once, yet each time feels like the first. The snow season is a recurring theme in her travels, but it's far from the only reason she returns. It's also the flavors, the sounds, and the people that leave a lasting impression. There’s something poetic in how she relives past memories while welcoming the new — as if each country offers a renewed invitation to rediscover herself. Photograph: Filipe Pegiffoni - @filipeg.garcia In the exclusive interview she gave to Hooks, it became clear that for Natasha, traveling is more than just moving from place to place — it's an exercise in presence. With Bariloche as one of her upcoming destinations, she already envisions the landscapes she’ll turn into images, the outfits she’ll choose with intention, and the quietness of the snow that never fails to move her. Freshly graduated in Fashion, Natasha now sees the world through a different lens: more attentive to details, silhouettes, and the stories told by the looks worn by people she encounters along the way. It’s a gaze that doesn’t just observe — it interprets. A fashion instinct that turns everyday scenes into creative inspiration. For her, blending fashion, travel, and photography is like sketching a self-portrait. Every shot, every styling choice, every backdrop holds a piece of her essence. And if there’s one dream that beats strongly in her heart, it’s shooting a fashion editorial in snow-covered Paris — a setting that brings together everything she loves: fashion, art, and that cinematic touch that makes every moment unforgettable. Photograph: Filipe Pegiffoni - @filipeg.garcia Check out the exclusive interview: Natasha, what captivated you the most about Chile to the point of not wanting to leave? Was it the snow, the activities, or something else? What captivated me the most about Chile was, without a doubt, the snow — it always moves me. But it wasn’t just that. The variety of activities the country offers is incredible, from snow adventures to cultural tours. And the people are extremely warm and welcoming. I felt completely at ease, like I was at home. It’s the kind of place that embraces you, you know? It makes you want to stay longer and explore every corner slowly. You’ve visited Argentina, Chile, and Uruguay twice — what keeps drawing you back to these countries? The snow season is a big draw, as it truly transforms everything into a magical scene. But beyond the landscape, what brings me back is the energy of these places. Each country has its own essence, culture, and unique beauty. The food, the people, the places I’ve discovered… everything left a special mark on me. Going back feels like reliving beautiful memories while creating new ones. Photograph: Filipe Pegiffoni - @filipeg.garcia With Bariloche as one of your upcoming destinations, do you have any special expectations for this trip? My expectations are sky-high! I’m really excited because I know Bariloche offers breathtaking landscapes, deep contact with nature, and of course, plenty of snow — which has already become a signature element of my trips. I hope to live unforgettable moments, take beautiful photos, and enjoy every second. I’m sure it’s going to be one of those trips that stay with you forever. You graduated in Fashion just four months ago — how has that shaped your perspective while traveling? Since graduating, I’ve noticed a big shift in the way I see things. I’ve become much more observant and detail-oriented. I love analyzing people’s outfits in the places I visit, especially in colder destinations where winter fashion really stands out. I also find myself thinking about compositions, styles, and inspirations for my own looks. Fashion has gone from being just a passion to becoming a lens through which I view the world. Photograph: Filipe Pegiffoni - @filipeg.garcia As someone passionate about photography, how do you bring that together with fashion and travel? Photography is a way for me to express everything I love — style, the places I discover, and the emotions I feel throughout my travels. When I’m on a trip, I like to think of each shot as a way to tell a story — with the right setting, lighting, pose, and of course, the perfect look. Combining fashion, travel, and photography is pure magic — it’s when I feel most like myself. And every photo I take carries a piece of who I am. I can’t pick a favorite, because each one holds a special meaning. If you could choose any place in the world to shoot a fashion editorial with snow as the backdrop, where would it be and why? Paris, without a doubt. The city already has a naturally sophisticated and romantic atmosphere, and with snow, it becomes absolutely enchanting. I think it would be the perfect setting to bring together everything I love most — fashion, art, beauty, and that cinematic touch Paris so effortlessly offers. Shooting an editorial there would be a dream — both a personal and professional milestone. Photograph: Filipe Pegiffoni - @filipeg.garcia

Fashion is having a love affair with ballet flats, and the world's most powerful brands are reinventing this classic with a contemporary twist. After the boom sparked by Miu Miu and Chanel, brands like Puma, adidas, and the poetic Simone Rocha joined the game – but it was Louis Vuitton that took the trend to a whole new level. Photos Disclosure Louis Vuitton introduced its Ballerina Sneaker as a true luxury statement: a chunky sole, soft leather upper, and the iconic monogram laser-etched. A perfect balance between ballet delicacy and streetwear edge. Photos Disclosure Puma brought a clean, sporty look — perfect for off-duty outfits with a touch of elegance. Photos Disclosure Adidas innovated with sheer textures and aerodynamic silhouettes — perfect for those who love a trendy twist. Photos Disclosure Simone Rocha charmed with romantic-core details: pearls, tulle, and bows — like a prima ballerina’s dream reimagined as a sneaker. Photos Disclosure This trend is here to stay — and we’re absolutely obsessed! Which of these styles deserves a spot in your wardrobe?

Blending the grace of ballerinas with the energy of sneakers, Louis Vuitton introduces a new minimalist take on the LV Sneakerina. Photos Disclosure Louis Vuitton - @madelineargy for LV Style Diary: Spring Edition The latest iteration of the LV Sneakerina redefines movement with elegance. Infused with the spirit of contemporary sportswear, the new model delivers a sleek, minimalist design meant to capture the essence of functional sophistication. Crafted for everyday wear, each variation adapts seamlessly to both casual and elevated silhouettes, thanks to a more flexible sole built using the refined Sacchetto construction technique and an ultra-lightweight interior structure. Photos Disclosure Louis Vuitton - @madelineargy for LV Style Diary: Spring Edition Available in a range of bold color combinations and luxurious materials, the LV Sneakerina is offered in velvet-effect and metallic leathers, satin, shimmering embroidery, and mesh fabric blends. Joyful tones like rose, green, beige, black, white, blue, and silver enhance the dynamic look of the shoe. Signature Louis Vuitton elements — including the iconic Monogram and LV Circle — are subtly embedded throughout the collection, bringing timeless heritage to a futuristic form. Photos Disclosure Louis Vuitton - @madelineargy for LV Style Diary: Spring Edition The LV Sneakerina embodies the idea of urban style in motion, standing as a testament to Louis Vuitton’s forward-thinking vision and commitment to innovative design. Photos Disclosure Louis Vuitton - @madelineargy for LV Style Diary: Spring Edition

‘BEAUTY’ COVER EDITION - APRIL 2025 ISSUE Photos: Thiago Henrique Holzmann - @thsdio In the special edition of Hooks Magazine dedicated to the names redefining beauty medicine and aesthetic entrepreneurship, the spotlight could shine on no one else: Dr. Ritchie Alves, one of Brazil’s leading figures in facial harmonization, graces our cover with purpose, faith, and impeccable technique. His journey is defined by a rare essence — the balance between technical excellence and a profoundly human perspective. From volunteering at NGOs to founding the renowned Transforming Faces clinic alongside his siblings, Ritchie has always seen beyond procedures — he sees stories. To him, every face is a journey, and his mission is to light the way back to self-esteem and personal identity for those who seek his care. But his work goes far beyond needles and fillers. Dr. Ritchie is a mentor to new professionals, guiding them not only through technique but through values, ethics, spirituality, and purpose. His mentorship embraces holistic care and the understanding that transforming a face often means touching a soul. Dr. Ritchie and his wife Victoria Marcelle Alongside his wife, Victoria Marcelle — who plays an active role behind the scenes of his projects — Ritchie remains steadfast in his principles: never trading his essence for external validation. For him, excellence begins with identity — and solidifies with faith and courage. Family has always been a cornerstone. The son of a dentist and influenced by his sister Daisy Costa, Ritchie grew up in an environment where health and aesthetics were already part of everyday conversation. Today, he shares the mission of transforming lives with his siblings in a project born from family and expanded with professionalism and passion. Outside the clinics and mentorship programs, Dr. Ritchie finds peace in the countryside. A breeder of quarter horses, he participates in equestrian competitions across Brazil with his family, traveling in his trailer and reconnecting with what truly matters: nature, his children, his horses, and the silence between the trees. Exclusive Interview 1. Throughout your journey — from volunteering at NGOs to becoming a national reference in facial harmonization — what has most shaped your purpose as a professional? What shaped my purpose the most was understanding that every face I treat carries a story — and that my role goes far beyond aesthetics. During the volunteer work with NGOs, I realized that touch, eye contact, and listening… they all communicate care. Facial harmonization, to me, is a tool for transformation. But what truly drives me is witnessing someone’s identity being restored, their self-esteem returning, the light in their eyes rekindling. That’s what shaped my purpose: to deliver beauty, yes — but with truth, integrity, and love. 2. Your mentorship goes beyond technique — it addresses values, purpose, and even spirituality. How important is it to align your professional life with a relationship with God? For me, there’s no separation between the professional and the spiritual. Everything I do is an extension of my relationship with God. When you understand who you are in Him, you also understand where you need to be, who you should connect with, and how to serve with excellence. Technique refines, but purpose sustains. Mentorship isn’t just about how to apply a filler — it’s about aligning technique with identity, values, and calling. That’s what transforms careers and lives. 3. In such a competitive market, how do you cultivate a kind of care that values the human being as a whole — not just the aesthetic result? The answer is simple: by looking people in the eyes. By understanding that every face holds feelings, pain, and dreams. Active listening, attention to detail, respect for what the patient wants — and even for what they don’t yet know how to express — all of that matters. My method is centered on natural results and beauty with purpose, but above all, it’s centered on the human being. When you truly understand who is in front of you, the aesthetic result comes as a consequence — and it comes better. 4. Do you believe there’s a calling — almost a mission — behind your work in the health and aesthetics field? How does that influence your decisions? Absolutely. I’ve never seen my profession as just a career — I’ve always seen it as a mission. And mission involves sacrifice, dedication, listening, and guidance. It influences every decision I make — from the patients I choose to treat to the mentees I walk alongside. If something doesn’t align with my purpose, it doesn’t make sense to pursue it. I’m not here to do more of the same — I’m here to elevate this field to a new level, with excellence, truth, and purpose. 5. What is the impact of a training approach that values both technical excellence and ethics, care, and self-awareness in the journey of a mentee? It’s a complete shift. When a professional understands that technique without awareness is dangerous — and that purpose without action is empty — they begin to operate from a different place. I teach my mentees to achieve results, yes — but also to think, to feel, to take a stand. Excellence must walk hand in hand with ethics and a heart in the right place. That doesn’t just create better professionals — it creates more complete human beings. 6. If you could leave a message for those seeking to live from aesthetics with purpose, faith, and dedication, what would it be? Don’t trade your calling for acceptance. Don’t sacrifice your essence for likes or applause. If God called you to this, He Himself will sustain you, empower you, and make you flourish. Work with excellence, honor your journey, and remember: you’re not just working on faces — you’re touching souls. Live through aesthetics, but don’t live only for aesthetics. Live with purpose, with faith, and with courage. The rest will follow. 7. In the midst of such a demanding routine, what are the hobbies or moments of leisure that help you recharge and keep your heart light? These days, my main hobby is my horses. I breed quarter horses and compete in Ranch Sorting and Team Penning events on the weekends. I travel in my trailer with my wife and kids to equestrian competitions, and I also love going to the ranch to see the foals, breathe in the fresh country air... That’s what truly lightens my heart. 8. How has your family influenced the professional you’ve become — and how do they take part in your purpose today? My family had a direct influence. First, because my father is a dentist — he inspired all of us. And after I graduated, it was my sister Daisy Costa who played a key role in leading me toward facial harmonization. Soon after, the four of us — siblings, founders, and partners of Transformando Faces clinic — grew together, each one encouraging the other along the way. Today, a key part of my purpose is shared with my wife, Victoria Marcelle, who not only supports me but is actively involved in my mentorship projects and helps me immensely with my professional positioning. My parents have always believed deeply in our future — and that trust made all the difference.

Leticia Bradshaw Ledger, the Brazilian model and influencer, has made a stunning comeback to the runway, closing out the fashion show for the American brand Sinesia Karol. Leticia Bradshaw Ledger, the Brazilian model and influencer, has made a triumphant return to the runway at a recent fashion event, dressed in not one, but two stunning outfits, and closing out the fashion show for the American brand, Sinesia Karol. Photo: Emanuelly Maia Leticia's versatility and style were on full display as she effortlessly transitioned between the two looks, showcasing the brand's latest collection. Leticia's return to the catwalk is a welcome surprise for the fashion industry. Photo: Emanuelly Maia The fashion show was a highlight of the fashion calendar, and Leticia's appearance was the grand finale, leaving everyone in attendance eager for more.

The Creative Power of a New Fashion Icon ‘ITALY’ COVER EDITION - APRIL 2025 ISSUE Photographer: Victor Galvao - @victorgalvaofotografia / @top_piobellas / Make: @carlosolliveira The Italy Edition of Hooks Magazine arrives celebrating the power of authenticity and imagination — with Grazi Farias gracing our cover. With a magnetic aesthetic and an almost visceral connection to the camera, Grazi is more than a model: she’s an artist who turns every photoshoot into her own universe — vibrant, dramatic, and intensely alive. From a very young age, her passion for creative photoshoots already hinted that the camera would become a natural extension of her body. As a child, she dove into the fashion world by joining a modeling agency. And although her career took other paths for a while, her bond with visual expression was never lost. Over time, that connection matured, took shape, developed personality — and most of all, sparkle . A sparkle that intensifies the moment the flash goes off. For Grazi, flash isn’t just a lighting technique — it’s an atmosphere. It’s a burst of energy, a cue for performance. In front of the lens, she transforms, allows herself to feel, and fully surrenders. On that illuminated stage, her usual shyness gives way to a commanding, almost theatrical presence — and yet, it remains strikingly authentic . Each click is a new opportunity to explore sensations, characters, and stories. Though inspired by the artists and models she admires, Grazi finds the perfect formula in the emotion of the moment . Her creative process is a delicate balance between planning and spontaneity — and perhaps that’s exactly what makes her shoots so powerful and unforgettable. Talking about milestone moments in Grazi’s journey feels like trying to choose a favorite scene in a film full of unforgettable stories. Every photoshoot leaves its mark — a new confirmation that she’s exactly where she’s meant to be. For Grazi, fashion is a space of freedom, expression, and life . Check out our exclusive interview with Grazi: 1. Where does your passion for creative photoshoots come from? Have you always had this artistic side, or was it something you discovered over time? My passion started really early — I think I was around 10 years old. I joined a modeling agency when I was still a little kid, and I was instantly fascinated by that world. After I transitioned, I didn’t pursue modeling professionally for a while, but that connection with the camera and the creative process always stayed with me. It was something that matured over time and eventually turned into true love. 2. Flash is your favorite tool in photoshoots. What does it give you that natural light can’t? I love flash because it brings intensity, you know? It highlights, enhances, adds a delicious kind of drama to the image. It’s like everything becomes more alive, more theatrical. I love the atmosphere it creates — it’s like flipping a switch inside me. Natural light has its charm, but flash gives me that “boom” effect I’m obsessed with. 3. When you’re in front of the camera — especially with that flash popping — what goes through your mind? Do you step into a character, or is that pure, authentic Grazi? Well, I’m actually pretty shy in my day-to-day life, but once the shoot starts, I completely transform. I dive right in! I think there’s a bit of a character, yes — but at the same time, it’s a very real part of me. It’s like I get permission to be intense, bold, free… So yes, it’s Grazi — but in a stronger, more empowered version. 4. Is there any creative shoot that really marked your career so far? One that made you think, “this is what I was born to do”? It’s hard to pick just one, because every shoot has its own moment and meaning. But they all leave a mark on me somehow. I always leave a session with that feeling that I’m on the right path — that this is what makes me feel alive. I love seeing myself in the characters, the looks, the bold ideas… it’s what truly lights me up. 5. How do you find inspiration to create different poses and compositions? Do you look for references or do you prefer to just go with the flow? I definitely look for inspiration! I follow a lot of models and artists I admire and save references — movements, expressions, moods... But when it’s time to shoot, I like to let it flow. I think it’s all about balance: you fill yourself up with ideas, and then you let your body and emotions take the lead. 6. If you could create a dream setting for a shoot full of flash and creativity, what would it look like? My dream is to do a mermaid-themed shoot! Imagine a whole underwater-inspired set with seashells, sparkles, that magical vibe… or even shooting in the actual ocean. It would be amazing — super whimsical, super cinematic. I can already picture myself there, with the flash going off against the waves!

Photo Mert and Marcus for Swarovski Ariana Grande has never been just a singer. As a cultural icon, her image is as carefully composed as her vocal runs. And if there’s one thing she’s mastered, it’s the power of a signature look. Once, it was the A-line mini dress worn like pop armor, anchored by her famously taut ponytail. More recently, it was all about Glinda-pink fantasy. But now, she’s turning the page — or rather, bending the light — with a whole new kind of brilliance: Swarovski’s SS25 campaign. 'I love the vibrant colours and the way these pieces catch the light in every shade imaginable. It’s full of so much pure joy.' Said Ariana Grande. Photo Mert and Marcus for Swarovski Captured through the iconic lenses of Mert & Marcus, Grande reemerges in a kaleidoscope of color and crystal, transforming every frame into a living prism. The aesthetic is bold, iridescent, and unmistakably Ariana: a rainbow of refinement, laced with pop polish. It’s as if Swarovski’s timeless sparkle has been remixed for the digital era — with Grande as the creative conductor of this radiant symphony. 'It’s an honour to represent a house that shares my passion for creativity and continues to push the boundaries beyond the world of jewellery,' she added. Photo Mert and Marcus for Swarovski But it’s not just about the visuals. Ariana understands the global reach of the Swarovski name — and the creative responsibility that comes with it. This isn’t just another brand ambassadorship; it’s a visual dialogue between icon and institution, between legacy and innovation. 'Continuing this creative journey with Giovanna [Battaglia Engelbert, creative director] and Swarovski has been such a dream,' she affirmed. Photo Mert and Marcus for Swarovski 'From our recent capsule collection to the stunning Swarovski campaigns, it’s all about celebrating bold self-expression and I’m so grateful to continue creating magic together!' For longtime fans, one detail will spark joy: the ponytail is back. But like everything in this campaign, it’s been reinvented — shorter, lilac-tipped, and in perfect harmony with her sunglasses, wardrobe, and jewelry. Where once there was pink, now there’s a soft, futuristic purple. It’s the same signature — just signed in a new shade. In SS25, Ariana Grande doesn’t just wear Swarovski. She embodies a new way to shine. And if style is about evolution, few navigate it with such consistency — and charisma.

'HEALTH' COVER EDITION - APRIL 2025 ISSUE Photos: Mariana Araujo - @picsmarioficial / Make and hair: Carol Franca - @bycarolfranca / Press Office: Kaio Cezar - @kaiocezzar_ The cover of the Health edition of Hooks Magazine features Dr. Nargila Macedo , a professional who stands out for her ability to combine technique, sensitivity, and a refined artistic eye in every procedure she performs. Known for sculpting faces with surgical precision, Dr. Nargila sees each patient as unique. For her, aesthetic medicine is a true form of art—where every detail matters. Her work goes far beyond technique: it involves deep listening, genuine care, and a strong respect for each person's individuality. According to Dr. Nargila, the new era of facial harmonization is all about natural beauty. People no longer want to look like someone else—they want to be the best version of themselves. And that's exactly what she delivers: personalized, elegant, and balanced results that enhance natural features while respecting each person’s lifestyle. What makes her work truly special is the way she connects surgical precision with an artistic sense of harmony. Every element is carefully considered—from angles to symmetry—but the final result works because it has soul. She understands that beauty starts on the outside, but its real impact is emotional. That’s why every transformation she creates has a deep and lasting effect on her patients' self-esteem. More than changing appearances, Dr. Nargila helps her patients reconnect with their own identity. And that’s what creates a truly unique result: faces that are not only aesthetically harmonized, but also gain new expression, more lightness, more confidence — and, above all, more authenticity. Read the exclusive interview: 1) Dr. Nargila, you are known for sculpting faces with surgical precision. How did this connection between art and medicine begin in your journey? Orofacial harmonization and facial aesthetic surgeries have given me the perfect fusion of both worlds: medical technique guided by an artistic eye. Every face I work on is unique, like a blank canvas filled with stories, emotions, and personality. My role is to enhance those features, always respecting each patient’s individuality — with precision, ethics, and artistic sensitivity. 2) Facial harmonization has evolved quickly. In your view, what defines this new era of facial beauty? The new era of facial beauty is, above all, defined by naturalness and personalization. Today, patients are looking to enhance their authentic beauty—not completely change their features. Facial harmonization has evolved into a more strategic and holistic view of the face, using more refined techniques, high-tech products, and an approach that respects each person’s unique proportions, anatomy, and even lifestyle. It’s the end of rigid beauty standards and the beginning of a more conscious, intelligent aesthetic—one that’s fully aligned with self-esteem. 3) Many professionals shape faces, but you create icons. What’s the secret behind your unique signature? I believe the secret lies in seeing beyond aesthetics. I don’t just transform faces — I help restore each person’s essence and confidence. My signature comes from combining an artistic eye with deep anatomical and surgical knowledge — but, above all, from truly listening. Every patient is unique, and my mission is to bring out their best without exaggeration or trends, always with balance and sophistication. Icons are created when the result goes beyond beauty — when it expresses identity, presence, and power. 4) How does surgical technique combined with artistic sensitivity turn a procedure into a true work of art? When surgical technique is combined with artistic sensitivity, the procedure becomes more than just technical — it turns into a living sculpture. The precision of surgery ensures safety, symmetry, and functionality, but it’s the artistic eye that brings the result to life — seeing angles, proportions, and overall harmony in a way that transforms the outcome into something truly exceptional. 5) Self-esteem is closely tied to image. How do you see the emotional impact behind each facial transformation? Facial transformation goes far beyond aesthetics — it directly touches self-esteem, confidence, and the way a person presents themselves to the world. Every patient who comes to me brings a story, a struggle, and a desire to reconnect with themselves. And when we’re able to restore that sparkle in their eyes, that confident smile in the mirror, the impact is immeasurable. What moves me the most is witnessing someone recognize themselves again, love who they see, and feel truly valued. It’s about restoring identity, freedom, and personal power. Beauty is just the beginning — the real transformation happens within.

“CELEBRITY” COVER EDITION - GLOBAL ISSUE Photo: Leandro Muller - @photzmuller / Style: João - @joaoproduction_   / Beauty: João Cerqueira - @joaocerqueiramakeup / Press Office: Kaio - @kaiocezzar_ / Editor-In-Chief: Matheus Hooks - @directorhooks / Fashion Director Hooks: Evely Oliveira - @evelyoliveira / Marketing and Design Director: Matheus Lopes - @mathlopes With each new release, Gabi Martins reaffirms her artistic identity with even more depth and authenticity. Gracing the cover of Hooks Magazine’s April CELEBRITY edition, the singer and songwriter is experiencing a moment of transformation — and “Errado Perfeito” (which translates to “Perfectly Wrong” in English) is the most vibrant reflection of this new phase. The single — sung in Brazilian Portuguese — dives into intense relationships, marked by the duality between what’s right and what’s desired. Inspired by stories many know (and some have lived), Gabi channels the emotion of falling for someone who, although far from ideal, becomes unforgettable. It’s about risking your heart despite uncertainty — and finding beauty in that. The production of “Errado Perfeito” was crafted down to the finest detail to strike a balance between emotion and rhythm. Blending the romance of country music with the energy of "agrobeat" (Musical style known in Brazil for mixing animated electronic beats with Country music) , in a collaboration with Luan Pereira, the song brings a fresh, captivating sound — ready to resonate with listeners on the dance floor and in life’s more intimate moments. Gabi’s evolution is also evident in the music video for the single, carefully crafted to visually translate the strength and complexity of this emotional connection. On screen, feelings take shape with intensity, chemistry, and unexpected moments that amplify the impact of the musical narrative. “Errado Perfeito” is not just another track in the artist’s repertoire — it’s a milestone in her journey. A bold transition that honors her romantic roots while making room for new influences and creative experimentation. Gabi shows she’s ready to explore new aesthetics, new stories, and above all, new versions of herself. Read the exclusive interview with Gabi Martins for Hooks Magazine: 1. What inspired you to write “Errado Perfeito”, and what is the main message behind the song? The inspiration came from those intense and unexpected relationships that, even without any promise of commitment, end up leaving a lasting mark on us. “Errado Perfeito” is about that someone who might be a mistake — but a mistake that’s worth it. The song captures the duality of feeling something powerful for someone who may not be “right” on paper, yet makes you want to take the risk anyway. 2. What was the creative and production process like for this new single? It was a very special process! We worked on every detail to create a captivating sound that blends the romantic vibe with the infectious energy of Country and Luan Pereira’s agrobeat style. From songwriting to production, everything was designed to give the track an authentic energy — one that really connects with people who’ve lived through a similar story. 3. Is there a personal story behind “Errado Perfeito”? Was there a specific experience that inspired you to write it? Absolutely! I think everyone’s had that kind of forbidden or unexpected love that shakes you in a different way. I can’t deny there’s a bit of personal experience in it, but the main idea comes from those stories everyone knows — and can relate to. 4. What can fans expect from the music video? Will there be any special surprises? They can expect a video full of emotion and chemistry! We created a visual narrative that reflects the intensity of the song, with scenes that portray the push and pull between two people who are drawn to each other, even though the relationship isn’t simple. And of course, there are a few surprises — but you’ll have to watch to find out! 5. How do you see the evolution of your musical style in this release compared to your previous work? “Errado Perfeito” marks a new chapter for me, blending my romantic style with a more current and engaging sound. It’s a natural evolution — experimenting with new sounds without losing my essence. I’ve been focused on reinventing myself and bringing music that connects even more deeply with the audience. 6. What was the most emotional or challenging part of releasing this new song? The most emotional part is seeing how people connect with the song! When fans start singing along, sharing it, and seeing themselves in the lyrics — that’s priceless. The biggest challenge is always to go beyond expectations and deliver something that truly touches the listener’s heart. But when I see the final result, every bit of effort is absolutely worth it!

The personality attended the lunch and fashion show for the Italian brand's Spring-Summer 2025 collection Photographer: Paula Zorzi - @paulazorzi_ Last Thursday afternoon (04/04) was marked by glamour and elegance at Ferragamo's exclusive fashion show, held inside the brand's store at JK Iguatemi. Leticia Bradshaw Ledger was one of the special guests at the event, which presented the brand's new Spring-Summer 2025 collection. Photographer: Paula Zorzi - @paulazorzi_ Leticia's minimalist look, featuring Ferragamo accessories, drew attention for its elegance and sophistication, with the Tote Hug bag being the star of the look. Select guests enjoyed a lunch offered by the brand before the fashion show. Photographer: Paula Zorzi - @paulazorzi_ The fashion show itself was a spectacle of fashion, with renowned stylist Raphael Mendonça presenting and signing the event's styling. Ferragamo presented its new Spring-Summer 2025 campaign, exploring Maximilian Davis' contemporary vision for the brand, combined with its rich history. Leticia's style and elegance are an inspiration to many, and her ability to draw attention at any event is undeniable.