From the Stock Exchange to the Exchange of Ideas: Isadora Coelho and the New Luxury of Purposeful Influence

“BRASIL” COVER EDITION - MAY 2025 ISSUE

Production: @mesksolutions - @naahalvim

Isadora Coelho is not just a rising star in the influencer marketing world — she is the embodiment of a paradigm shift. With a solid background in the financial market and a sharp business mindset, the entrepreneur now positions herself as one of the most strategic figures in the new era of digital luxury. In her debut cover for the “BRASIL” edition of Hooks Magazine, she invites us to understand that entrepreneurship is, above all, a purposeful journey — and that creativity and strategy can, indeed, go hand in hand.

Her path defies clichés: rather than a spontaneous leap, the decision to leave the technical and corporate world to fully embrace influencer marketing was carefully calculated. Isadora brings with her not only the discipline and analytical thinking she developed through years in high-performance roles but also a rare sensitivity for spotting trends, understanding behavior, and identifying what truly creates connection between brands and people.

Her experience in the commercial and tech sectors is what sets her apart as a strategist. Isadora isn’t interested in cookie-cutter formulas or hollow metrics — her work is data-driven but value-led. At her agency, every partnership is crafted with a long-term vision, honoring the influencer’s essence while delivering tangible results for brands. It’s no surprise that names like Erika Schneider are already part of her portfolio in these early chapters of this new phase.

But make no mistake: behind the structure, there is lightness. Isadora has adapted naturally to the more dynamic, fluid, and intuitive world of digital influence. Far from trying to fit the creative market into rigid molds, she has learned to go with the flow — without missing a beat when it comes to strategy. Her recent training in luxury influencer marketing, through institutions like Vogue and ESPM, adds an extra layer of sophistication to her vision: every detail communicates something. And that’s where true luxury lives — in meaning, in storytelling, in intention.

Read our exclusive interview below:

1. After so many years in the financial market, what motivated you to take the bold step of quitting your job and diving into influencer marketing? Was there a “key moment” that flipped that switch for you?

It was a well-thought-out transition — both financially and strategically. I’ve always loved combining a commercial mindset with creativity, and I started to realize that the influencer marketing world offered exactly that. The key moment was when I noticed I was already involved in that space behind the scenes: connecting people, creating ideas, and understanding what drives desire and brand value. Leaving the financial market wasn’t a rupture — it was an evolution, planned and purposeful.

2. You come from a highly corporate and technical background. How has the transition been into a more creative, dynamic, and often informal market like influencer marketing and brand consulting?

It’s been a smooth yet very intentional process. I knew exactly what I was stepping into and studied extensively for this shift. I brought with me the discipline and strategic clarity from the corporate world, but I’ve learned to make room for improvisation, sensitivity, and authenticity — which are essential in this industry. In the end, creativity and structure aren’t opposites; they complement each other.

3. Your background in the commercial and tech sectors certainly brings a unique strategic perspective. How do you apply that experience in the way you structure your business and approach partnerships with brands and influencers?

That background is my edge. I believe that entrepreneurship goes far beyond just “making things happen” — it requires strategy, long-term vision, clear positioning, and strong values. I draw heavily on the data-driven mindset, performance focus, and relationship-building skills I developed in the commercial sector to build solid partnerships and deliver real results — always with a sensitive eye for what creates connection and cultural value.

4. Working with an influencer like Erika Schneider early on in your journey into influencer marketing brings visibility — but also responsibility. What have been the main lessons in that process?

Erika gave me the opportunity to put into practice everything I had been studying and planning. Our collaboration has been a very enriching exchange — she trusts my perspective, and I deeply respect her journey and essence. I’ve learned that the key lies in consistency, in the careful management of image, and in the alignment between who the person truly is and what they communicate. Visibility matters, but what sustains a personal brand is authenticity and consistency.

5. You mentioned the course with Vogue and ESPM on influencer marketing for the luxury market. What stood out to you most about that world, and how do you plan to apply that knowledge in practice?

The luxury market has a highly refined aesthetic and emotional intelligence. What stood out to me was how every detail is thoughtfully considered — and how that creates real value. I want to bring that vision into my work with influencers and brands: to build narratives that are not only visually appealing, but also conceptual, desirable, and above all, authentic. It’s about having curatorship and understanding that luxury lies in meaning, in storytelling, in artistry — not just in appearance.

6. For those who are in a similar place to where you were — thinking about leaving a solid career to become an entrepreneur — what advice would you give? What do you wish someone had told you before you took that leap?

Planning is everything. My transition was carefully thought out on every level — emotional, financial, and professional. Entrepreneurship can be thrilling, but it demands a clear sense of purpose and a well-structured vision. I’d say: prepare the ground before you take the leap, but don’t postpone what your heart already knows. And remember, entrepreneurship isn’t just about freedom — it’s also about responsibility and discipline. The best part is when you manage to build a life with more meaning, more autonomy, and, above all, doing what you love!