Search this site

“FITNESS” COVER EDITION - JANUARY ISSUE Model: Victoria Araujo - @vicctoriaaraujo    Photos: Carlos Davi - @studiocarlosdavi - @carlosdavi Photo Shoot Location: @tujuboutiquehotel Design Director Hooks: Matheus Lopes - @mathlopes Victoria Araujo , originally from São Luís do Maranhão and currently based in São Paulo (Brazil), has transcended her career as a commercial model to become an influential fitness content creator. Her journey, vividly reflected on her social media, highlights not only aesthetic beauty but also a clear commitment to a healthy and balanced lifestyle. Exploring her trajectory, we observe an authentic and approachable approach to the fitness world. Victoria shares her daily routine, which extends beyond exercise and balanced nutrition, encompassing reflections on self-discovery and inspirational readings. Her Instagram page becomes a motivational space, offering valuable tips without seeming unattainable. The strategic pause in her law school journey to explore different cultures demonstrates not only her boldness but also her desire to broaden horizons. This enriching experience adds a layer of authenticity to her persona, reflected in her content and appeal to the audience. Check out the exclusive interview we conducted with Victoria below: 1: Can you share more about your decision to pause law school to travel and explore different places? How has this experience shaped your perspective? The choice to interrupt law school to travel was driven by the desire to broaden horizons and understand diverse cultures. This journey not only enhanced my interpersonal skills but also inspired me to delve into new languages, providing a deeper understanding of various global realities. Every experience lived during this break was invaluable. 2: Your Instagram highlights a healthy lifestyle, including exercise routines and nutritious meals. How do you balance your fitness journey with other aspects of life? Balancing my fitness journey with other aspects of life involves setting priorities, creating a flexible schedule, and practicing moderation. This balance allows me to enjoy a healthy life while still dedicating time to relationships, work, and moments of relaxation. The key is finding an approach that harmoniously aligns with my personal goals. 3: With your focus on self-care and personal development, what role do books and self-awareness play in your daily routine? Can you recommend some favorites? Books play a crucial role in my pursuit of self-awareness and personal development, offering inspiration, knowledge, and reflection. Some of my favorites include 'The Power of Habit' by Charles Duhigg, 'Mindset' by Carol Dweck, and 'The Gifts of Imperfection' by Brené Brown. I also highlight "The Power of Your Subconscious Mind" by Dr. Joseph Murphy, which reinforces the importance of positive thoughts for a light and healthy life. 4: Why did you decide to start your influencer career, and what do you want to convey to your followers? The decision to enter the influencer career was driven by a passion for sharing my daily life, travels, and reflections. Positively influencing people's lives through elements I love, such as reading, healthy eating, and exercise, is incredibly rewarding. The motivation to invest in this comes from the possibility of helping others achieve their health and well-being goals. 5: Given your diverse experiences, from marketing to travel, what advice would you give to people looking to make bold career changes and pursue their true passions? Have clarity about your goals and values, be prepared to face challenges, and learn from experiences. Develop a resilient mindset, seek constant learning, and be open to adapting your path as needed. Building a support network and trusting in your abilities are crucial. Remember that bold changes often come with discomfort, but it is in that discomfort that you can discover your true potential and achieve personal fulfillment.

Photos Disclosure Schiaparelli Navigating the runway with the characteristic elegance of Schiaparelli, the Parisian fashion house kicked off the haute couture week in style. In a star-studded show, personalities like Irinashayk, Karlie Kloss, and Hana Soukupova lent their presence, transforming the runway into a stage where fantasy and fashion converge. Complete with a robot baby cradled by a model, adding a touch of surrealism, the brand remains truly distinctive. Guiding the spectacle was Daniel Roseberry, the maestro of creative expression, who spared no creativity in shaping an otherworldly experience. The runway featured a standout display of bold silhouettes, shoulders structured like architectural wonders, and fringes adorned with the opulence of pearls. However, it was the audacious incorporation of outdated technological relics into garments that truly made a difference.

“CREATOR” COVER EDITION - JANUARY ISSUE Model: Isabella Santos - @isahsantis / Photos: Enzo Faé - @enzofaephoto / Filmmaker: Jamal - @ohstevanini / Edition & vfx: Guilherme Santiis - @guisantiisvfx / Studio: Horus Studios - @horusstudioss / Make and Hair: Thiago Shull - @thiagoshull / Styling:  @cansei_vendi / Design Director Hooks: Matheus Lopes - @mathlopes Isabella Santos, at the age of 35, graces the cover of the "CREATOR" edition of Hooks International Magazine, sharing a unique journey in the world of fashion. Born in São Paulo (Brazil), Isabella began her path by customizing looks in her childhood and working for multinational companies at the age of 16. At 27, she left her job to dedicate herself to Instagram, where she now has 136 thousand followers. In an exclusive interview, Isabella highlights her professional transition at the age of 35, leaving the engineering market to become an influencer and model. The gradual growth on Instagram came from the quality of content, especially in sharing affordable looks authentically. By monetizing at the age of 28, she built credibility through commitment and careful choice of partnerships aligned with her style. Facing challenges, she emphasizes the difficulty of maintaining authenticity in the fast-paced transformations of social media. The fulfillment of a dream occurred in 2023 when Isabella launched her clothing brand, @sants_brand, providing a unique and rewarding experience as a fashion entrepreneur. Check out the exclusive interview we conducted with Isabella: 1: How was the transition from working as a marketing and sales manager in multinational companies to becoming an influencer and model? I worked for 8 years in the international market of telecommunications engineering, where I gained a lot of knowledge about marketing and products. However, I reached a point where it was no longer possible to continue, and I realized that my passion was in the world of fashion. I decided to leave my job to dedicate myself 100% to Instagram. Today, at the age of 35, I feel professionally fulfilled working with what I love. 2: Could you share a significant moment in your journey as an influencer that contributed to the growth of your Instagram profile? There wasn't a specific moment but rather a gradual increase in followers, especially when I decided to invest in the quality of photos and content. I hired a team and organically shared all my looks and distinctive, affordable products with my followers. 3: When you started monetizing with Instagram at the age of 28, how did you build credibility in your profile and establish partnerships with over 100 fashion and beauty brands? My credibility developed due to three main factors: commitment, seriousness, and punctuality. From the beginning, in 2017, I dedicated myself to the career I believed was my dream, overcoming obstacles to fulfill agreements with my clients. The choice of brands based on my organic affinity with followers was also crucial, providing quick results and meeting the needs of my audience in the form of content. 4: What were the main challenges you faced in pursuing your dream of becoming an influencer and model, and how did you overcome them? The biggest challenge is staying true to the identity I built as an influencer while keeping up with the rapid transformations of social media, requiring more time, dedication, and investment to maintain the pace. 5: How did the idea of opening your own clothing brand, @sants_brand, in 2023 come about, and how has the experience of entrepreneurship in the fashion industry been? Since childhood, I dreamed of entering the fashion market, and in 2023, I decided to add to my career as an influencer by opening my own brand. I turned my passion and knowledge into pieces that reflect my essence. Entrepreneurship in fashion provides a unique and rewarding journey, allowing for greater closeness with my followers. 6: With an Instagram following of 136k, how do you balance the content division between fashion, style, and beauty tips for young individuals and women who want to dress well on a budget? I maintain a varied schedule, dedicating specific days to fashion, beauty, and lifestyle tips. My team stays attentive to follower feedback to adjust based on what they appreciate the most.

Photos Promotion Press Priscilla Priscilla Penteado is a Brazilian makeup artist and hairstylist who has achieved success in the United States. After moving to Orlando, Florida, five years ago, she graduated from the renowned Wella cosmetics school and also from L'Oréal, solidifying her expertise and knowledge in the field. With a special focus on blonde hair, Priscilla has specialized in various techniques, including extensions, hair weaving, color correction, and personalized service. Her ability to work with different skin types, particularly mature and resilient skin, has made her a recognized professional in the beauty industry. Additionally, Priscilla has distinguished herself as a bridal makeup specialist, developing her own techniques and honing her skills to provide exceptional service. Her passion for beauty and commitment to excellence have set her apart in the competitive beauty market of the United States. With her determination, talent, and dedication, Priscila Penteado has carved out her space as one of the leading beauty professionals in Orlando, taking her art and expertise in makeup and hair to an international level. Her journey inspires many professionals and serves as an example of the success that can be achieved through hard work and a passion for what one does. The specialist has become well-known among celebrities residing in or visiting Florida for the unique technique she has developed in makeup, delivering to her clients a "protected skin."

Photo Promotion Instagram @kimkardashian In the ever-enchanting life of Kim Kardashian, where glamour knows no bounds, the star recently opened the doors to her SKKN office in a TikTok trend video where people use the phrase "of course" to showcase their reality, often displaying unexpected luxuries. Right at the beginning of the video, we see Kim, dressed in a fuzzy bathrobe, silver heeled boots, and a matching clutch, taking us down a hallway adorned with her framed magazine covers. Casually, she declares, "I'm Kim Kardashian, and of course, I have all my magazine covers covering my walls," incorporating the TikTok trend with her characteristic style. Next, she enters her glam room, introducing a mannequin custom-made with her "body's personalized measurements." The space embodies the essence of her beauty empire, with glimpses of her beauty product "shrine" and a room equipped with both a tanning bed and a red-light therapy bed. Unexpected Decorations: In a surprising twist, the tour reveals a 3D scan of Kim's brain on her office desk, alongside a coordinating model of her very own "Kim Air" plane. With a touch of humor, she jokes, "I'm Kim Kardashian, and of course, I have 3D models of my brain and my plane in my office," blending the trend with her unique style. Luxury at Every Turn: The video ends with Kim relaxing in a room surrounded by gray and black cushions. Proclaiming, "I'm Kim Kardashian, and of course, my whole office is custom Rick Owens," the camera pans out to reveal the designer furnishings that adorn the space. This grand tour comes hot on the heels of Kim teasing a "BIG announcement" for the SKKN brand. Responding to fans' desires, she hinted at the return of colorful cosmetics, assuring her followers, "Guys, I hear you." As Kim continues to redefine the standards of glamour and success, her SKKN office stands as a testament to her unique blend of extravagance and entrepreneurial spirit, all captured in the latest TikTok trend.

Photos: @rodrigobacellar_ Production: @talitaaribeiro Make and Hair: @alexoniesko Known as the "teacher of the stars," Carolina Diniz has been standing out for her innovative approach to teaching English. With a budget of only R$ 600 ( Real, Brazilian currency) , she started her entrepreneurial journey in a rented room, in a backyard, exchanging lessons for services. "I handed out flyers in the subway, believed in it, and made it happen until word of mouth gained strength, transforming the R$ 600 into a million-dollar revenue a few years later," recalled Carol. The teacher shares that she transformed all her knowledge of the English language into something engaging, creating the fastest English method in Brazil. Her method, based on the Portuguese language and emotional intelligence, has proven effective in overcoming obstacles and unlocking the linguistic potential of her students. "I managed to combine the resources of Neurolinguistic Programming and language, creating something irresistible and very, very profitable. Once I prove to Brazil every day that speaking English is much more emotional than simply cognitive, as it was thought until then," said Carol. With this, she managed to attract thousands of people desperate to learn with her method because they saw it as their last hope to unlock English. The entrepreneur's modern and innovative method ended up gaining the favor of celebrities. "Among these thousands, hundreds of celebrities, attracted by the quick method and through the recommendation of other famous individuals, began reaching out to me to learn the language even with their tight schedules."

Photography: Leila Soares Courage and determination are words that very well represent the life of Marina Benicio, a native of João Monlevade. In 2004, she was in Brazil, trying to start over with her 6-year-old daughter after a divorce, as the child's father wished to see her suffer, even if it meant harming their own daughter. After finding the love of her life through an online chat, Marina decided to leave everything behind and embark on a journey to the United States to live with her true love, her current husband. He is also Brazilian and was already living in Florida. Photography: Leila Soares However, Marina did not imagine that this adventure would turn into the most challenging 10 years of her life. Despite the adversity with her daughter's father, Marina did not give up. In the beginning, she didn't speak English, was far from her family, and was afraid to tell her daughter, who stayed in Brazil, that she was pregnant. Bryan was born the following year, in 2005. Ten years passed, and she managed to overcome significant barriers: she learned to drive, speak a new language, and take pride in herself. She succeeded in bringing her first daughter to live with her in Florida, and in 2014, she gave birth to Sophia. Marina worked as a cleaner for 17 years. The Brazilian shared on her social media that she used to clean up to five houses on the same day and spent many sleepless nights, crying out of homesickness for her family, never imagining where she would end up. After years of working as a cleaner and having no idea what the digital world was, she ventured into a new journey for change. With rapid and surprising growth, Marina began to dream of transforming her life. Facing obstacles and the lack of support from her husband, who did not believe in the transformative power of the internet, Marina did not let herself be discouraged. She became Marina in America, proving to everyone who doubted that the internet can indeed be a worthy and profitable job. Through her determination and contagious energy, Marina achieved goals and objectives, touching the lives of many people and inspiring those who follow her. Today, her husband has become her greatest supporter and partner, admiring the strength, persistence, and faith in God that Marina demonstrates in everything she does. Photography: Leila Soares Marina in America acknowledges that nothing happened by chance. Her experiences and pains speak directly to those who find inspiration in her story, her strength, and her unwavering faith. She is an example of resilience and a living proof that, with determination and faith, we can transform our lives and achieve our dreams.

Unveiled in a Fusion of Fashion and Cultural Celebration Photos disclosure Louis Vuitton In yesterday's amazing runway show in Paris, Pharrell Williams unveiled his first winter collection for Louis Vuitton. It was fantastic! It wasn't just about clothes; it was about understanding what fashion truly means. He drew inspiration from the American Old West, so there were cool boots, loose pants, shirts with designs, and stylish hats. Pharrell blended his vision with Louis Vuitton's style, using pixelated landscape patterns reminiscent of the brand's famous checkerboard. The Winter 2024 collection isn't just about clothes; it's about the adventurous vibe of Louis Vuitton and also Pharrell's personal journey. The runway showcased his roots in Virginia, featuring pieces reminiscent of his famous looks, from the oversized hats of 2020 to the clothing from his time with the Billionaire Boys Club and the awesome boots created in collaboration with Timberland. At the end of the show, there was even a group of indigenous people playing music together. It was a beautiful way to show that fashion can be about celebrating life and art, blending different cultures in a special way.

Remodeling Matter, Rematerializing Form Photos courtesy ZEGNA "As a physical location and a mindset, Oasi Zegna, the center of our world, is a true laboratory: a place where we can tirelessly explore new fabrications, develop novel forms, and conceive clothing solutions tailored to the present. Here, we experiment with the finest natural fibers and dyes, decoding functions and recoding lines to create an open system of elements that liberates personal interpretation. We do this in a constant pursuit of beauty and excellence, with a responsible commitment to the environment, following a comprehensive idea of fashion as transformation: of fabrics, colors, silhouettes." - Alessandro Sartori, Artistic Director of ZEGNA. At the Oasi laboratory, there is a remodeling of matter and a rematerialization of forms, allowing for an organic evolution that grows and transforms season after season. 'Cashmere' is the chosen fiber for winter: for its versatility, preciousness, traceability; for its propensity to be transformed into a wide variety of textures and surfaces. The pieces also evolve. They undergo a profound restructuring that, by grouping elements into four categories, eliminates unnecessary distinctions, expanding the possibilities of use and the meaning of each piece. Tops, bottoms, intimates, and accessories are the categories worked on by ZEGNA. The collection is an open system, composed of elements that can be overlaid and combined in various ways, allowing the individual user's attitude to be expressed through personal style. An idea of transformation emerges, from material to color, while freedom and instinct take center stage as forces that shape style with ease. Forms evolve from existing ones, are overlaid, gain generous volumes and practical pockets, loose sleeves or collars, receive flaps, closures, drawstrings. Versatility is resolved through careful editing and striking details in pieces that allow for multiple uses. Voluminous coats, pullovers, vests, double-collar blazers, collarless anoraks, the new "Il Conte" jacket, and generous pants. Knit pieces for the top and bottom have presence and performance. Overlapping shirts and broad jackets with carefully positioned pockets suggest not only functionality but also a variety of postures and body attitudes. Knit sweaters and quilted pieces are meant to be worn as outerwear. Long knit gloves, bridgeless glasses, round-toe boots with ton sur ton rubber soles, the newly created Triple StitchTM, and soft, elegantly designed bags complete the looks.

Credits : @danilofriedlfotografia Charles Hermann, 43, accepted the invitation to reminisce about his modeling days by starring in a special photoshoot as a tribute to American designer Tom Ford. The former model and stylist from Bahia posed alongside male models from the Elian Gallardo agency in a shoot conducted in São Paulo, paying homage to a photoshoot by the renowned designer known in the fashion industry for his revitalization of Gucci and Saint Laurent. Hermann shared that he decided to accept the invitations to relive his modeling days and confessed that it has been a special experience. "Last year was a year of rediscovering my self-esteem. Not long ago, I couldn't imagine myself returning to do campaigns and photoshoots, but now I confess that I am loving reliving this moment that was truly incredible, and I see these invitations with great honor. I feel better today than before," he said. He also spoke about his admiration for the American designer to whom he pays tribute. "When they presented the idea to me, I loved it and embarked on this project. The result was beautiful, and the complete photoshoot will be part of an international project, about which I can't reveal many details yet," he said. Charles Hermann is a Brazilian fashion designer and former model. Having lived in various countries, he has starred in major campaigns abroad. Today, he is a partner and creative director at Victoria High Fashion.

Fashion editorial featuring celebrity Jaquelline. Fashion is the future! Photography: @andersonmmacedo_ | @demmacedo Styling: @igorgarrcia | @bymelzani Makeup: @renanmakeup_ Hair: @alinecristinahairstylist Outfit: @styleopi Earrings: @rincawesky Nails: @posticalovers Videomaker: @klevvison Backstage video: @wes.w.e.s #hooks #hooksmagazine #jaquelline #magazine #model #influencer

GC Images/Getty Images In a month filled with surprises, December witnessed the iconic Angelina Jolie opening her first fashion boutique, Atelier Jolie, in Lower Manhattan, at the historic 57 Great Jones Street. Framed by a two-story building steeped in the rich tapestry of New York's history, Atelier Jolie becomes a convergence point between modern elegance and artistic tradition. This new fashion haven offers a unique experience, featuring an appointment-only fitting room on the second floor. Atelier Jolie showcases garments crafted from vintage materials and old stocks, showcasing a commitment to sustainability and uniqueness in every stitch. Beyond being a destination for fashion enthusiasts, the store houses a charming café offering Turkish coffee and Syrian mini pies. An invitation for customers to immerse themselves not only in fashion but also in a gastronomic experience that transcends the conventional boundaries of boutiques. The Atelier Jolie brand weaves its visual narrative around the artistic heritage of 57 Great Jones Street. Once a saloon and headquarters for the Five Points Gang, this building was transformed by Andy Warhol in the 1970s. Since then, renowned artists from Keith Haring to Madonna have left their mark, while Jean-Michel Basquiat not only lived but also painted his legacy in the upstairs studio loft.