"MILAN" COVER EDITION - JUNE ISSUE Photographer: @glauberbassi / Make up: @leticia_Rocha202 / Stylist: @natykuprian / Assistent: @milenavitoriaff / Hooks Team: @directorhooks - @mathlopes Exploring the world of fashion and travel is a fascinating combination that allows fashion models to immerse themselves in different cultures and stunning scenery around the globe. In this interview, we have the pleasure of talking to Maria Rita Xavier, a talented Brazilian model currently residing in Milan, Italy. Maria Rita will share her experiences, tips, and inspirations on the most enchanting destinations for creating beautiful photographs, how she incorporates her personal lifestyle into her photoshoots, and how she balances work and leisure during her travels. Get ready to discover the world through the lens of a model passionate about exploring new landscapes and incorporating her experiences into her work. Living in Milan allows Maria Rita to be at the center of fashion trends and creativity in the fashion industry, which undoubtedly influences her work and travel experiences. Discover how this talented model translates the energy and style of Milan into captivating images and how she continues to explore the world in search of new photographic opportunities. 1. Which travel destinations do you consider the most inspiring for creating beautiful photographs? Of the places I have visited, Europe is incredibly beautiful for photography because you can capture images in the mountains during winter, by the poolside, and at thermal spas. In the summer, there are many stunning beaches, even in mountainous areas with beachfronts. So, here in Europe, there are plenty of gorgeous places to photograph. 2. How do you incorporate your personal lifestyle into your photo shoots? When I want to take photos on the streets, I find many streets with a cinematic atmosphere here. For me, Europe is the best destination for photography because it has everything. I seek expressions and emotions in my photos. In the recent sessions I did, including with Glauber, I tried to express emotions to avoid having photos that were only smiles or serious looks. I do different poses, look to the side, change a little, move my mouth, and close my eyes. These are expressions that I find interesting to convey emotions in photos. 3. What are your tips for maintaining a healthy routine during your frequent travels? Well, before summer, I usually dedicate myself to the gym to get my body the way I want it and to be able to enjoy a tan. Before traveling, I focus on nutrition and the gym, especially during the summer. In winter, things are different because of heavy coats. I usually cut my hair in winter because it's easier to wear heavy coats. When your hair is too long, you can end up looking like a snowman and even get your zipper stuck in your hair, which is not cool. In the summer, I let my hair grow longer because I find it beautiful, it's like a mermaid style. 4. What essential items do you always carry with you when traveling for a photo shoot? I always bring various hair clips to hold my hair. I also bring different types of earrings and gel because I really like the wet hair look pulled back! It's like someone just stepped out of the shower. Especially in the summer when I'm all wet, this hairstyle is great. So, I always carry some accessories. When I travel, I've been buying a camera so that I can take photos during my trips as well. I bring some things like hair products, in case I want to curl or straighten my hair, for example. 5. What are the common challenges you face when balancing travel and a career in fashion? The challenging part of traveling with fashion is that wherever I go, I always think about taking a photo. If I see a street that looks like a movie set, I start thinking, "Imagine if I take a photo with my back turned, looking down the corridor." Or, "That tree is beautiful, I can imagine striking some poses with my face turned this way," exploring my creativity for my work. So, in all my trips, I'm always looking for opportunities to photograph, at every moment. Like, "Wow, what a beautiful view, there's that wall, I can already picture myself sitting on it, posing, with that view." It becomes a fashion trip. Because when I travel, I take some time to work. Work, okay. Then, I take the opportunity to relax and enjoy the scenery. 6. How do you find a balance between work and leisure while on a business trip? After completing all the photo shoots and videos I want, I relax and appreciate the place I'm in. If I'm at a beach, like what happened in Mykonos, I enjoy the place, the moment. I disconnect a bit from work and focus on the present moment, on that landscape, on that beach. 7. What is your best advice for aspiring fashion models who want to explore the world and incorporate their travel experiences into their portfolio? My advice is to always have ideas in mind, even if you don't have all the necessary accessories. You can improvise with something else. Additionally, it's important to be familiar with different poses, as the pose and camera angle can make a big difference. Lighting is also crucial because some lights may favor your appearance, while others can emphasize dark circles or make you look scattered. So, always look for good lighting. I usually carry a small light for shooting in such situations. Sometimes, you may think you look unattractive in a photo, but it's not always your fault. It could be the lighting or the environment that didn't flatter you. Therefore, my advice is to always focus on finding art in the landscapes. For example, "I like this leaf, what if I cover half of my face with it and pose on the other side?" Or, "Wow, if I emerge from the sand like a mermaid." Or even, "What a beautiful snowy location, touching the snow like this." Having ideas and focusing on them is always important because the places you visit can greatly influence your photography compositions.

Fashion trend inspired by the iconic doll gains strength with the new Barbie movie. Margot Robbie For Barbie Movie - Promotion Internet Fashion is a constant cycle of trends, and this year we are witnessing the resurgence of a style that evokes childhood nostalgia: #Barbiecore. With the imminent release of the new Barbie movie on July 20th, this trend is making a strong comeback, capturing hearts and reaffirming the enduring influence of the world's most famous doll in the fashion world. The #Barbiecore style: #Barbiecore is an aesthetic that celebrates the most distinctive and iconic elements associated with Barbie. It combines feminine elements, romantic vibes, vibrant colors, floral prints, delicate silhouettes, and a touch of retro. It's a style that exudes femininity, optimism, and fun, reflecting the essence of Barbie herself. The comeback of the trend: With the release of the new Barbie movie in 2023, the anticipation for the resurgence of this trend has skyrocketed. The film promises to bring the doll to a new generation, reaffirming her relevance and enduring influence in the world of fashion and beyond. The influence of the movie: The new Barbie movie carries an empowered narrative, showcasing a courageous protagonist determined to achieve her dreams. This message resonates with many women who find inspiration in Barbie as an emblematic figure of strength and confidence. This emotional connection has been driving the resurgence of the #Barbiecore style. How to embrace #Barbiecore: To incorporate #Barbiecore into your style, it's necessary to embrace femininity and joy in your fashion choices. Opt for romantic pieces such as flowing dresses, flared skirts, and ruffled blouses. Vibrant colors like pink, turquoise, and yellow are distinctive features of this style. Don't be afraid to embrace floral prints and delicate accessories like bows, headbands, and pearl necklaces. photo Pinterest - Gigi Hadid #Barbiecore on the runways and the streets: The #Barbiecore style has been gaining traction not only on the runways but also on the streets. Major fashion brands have been incorporating elements of #Barbiecore into their collections, ranging from luxury labels to more affordable brands. Fashionistas around the world are finding inspiration in this aesthetic and bringing it into their everyday style, demonstrating that it's possible to express femininity and fun through fashion. Statement from our Fashion Director, Matheus Hooks: "With the release of the new Barbie movie in 2023, the #Barbiecore trend resurfaces with full force, bringing with it an explosion of colors, femininity, and fun. Fashion embraces the nostalgia of childhood and celebrates the enduring influence of this iconic doll in the fashion world. If you're looking for a style that radiates optimism and empowerment, don't hesitate to embrace #Barbiecore. It's time to embrace fashion with joy and follow in the footsteps of the unparalleled Barbie."

“SPORT” COVER EDITION - JUNE ISSUE Photos: @ javoo_photo Production and Make: @ reenatavasconcelos Hooks Team Fashion Director: @ directorhooks Marketing and design Director: @ mathlopes Sofia Mir, the three-time Brazilian champion of figure skating and global adventurer. In this special edition of our magazine, we are pleased to delve into the inspiring life and extraordinary journey of this woman who is conquering the world with her courage, determination, and passion for life. From her exotic travels to the paradise islands of Thailand to her unparalleled triumphs in figure skating, Sofia Mir shares with us the moments that have shaped her soul and propelled her beyond limits. Through an exclusive interview, we unveil the secrets behind her pursuit of excellence and her tireless dedication to the sport she loves. But Sofia Mir is not just an outstanding athlete; she is also a selfless soul who uses her platform to make a positive impact on the world. Her philanthropic work, from beach cleaning projects in Thailand to activities with children and young people with special needs in Spain, demonstrates how beauty goes beyond appearances. In addition to all this, discover Sofia Mir's future plans and her dream of founding an institution focused on social integration, where artistic expression and sports come together to provide opportunities for children and young people, regardless of their differences. Get ready to be enchanted by Sofia Mir's captivating story as she takes us on an inspiring journey of overcoming challenges, pursuing passion, and finding purpose. Check out the full interview below: 1. How was the experience of making the decision to leave Brazil at 18 and live abroad? I love facing challenges! Especially because I have been an athlete for so many years, I got used to traveling extensively throughout the country and cultivating my own independence from an early age. To move abroad, you have to be prepared with a lot of courage to embrace a new life, with cultures, people, places, and sensations completely different from what you're accustomed to. 2. What inspired you to travel alone to Thailand at the age of 18, and how did that experience change your perspective on life? That was a turning point in my life! And it's a story I love to tell... As a teenager, I followed travel bloggers and websites, and at 17, I found a discounted ticket to Thailand and bought it without even telling my parents! Right after I turned 18, I told them and embarked on a journey one week later to celebrate my 18th birthday by traveling alone with a backpack for 15 days, exploring the paradise islands of Southeast Asia! In that experience, I could see life through different eyes, living something completely unexpected that made me reflect on what I truly wanted for my future... 3. How was it to leave college in Brazil to move to Spain? What were the challenges and benefits of this change? When I returned from my backpacking trip in Thailand, I wanted to drop out of college and travel the world! I believe that with every choice we make, we also encounter sacrifice. Leaving my comfort zone and the path I believed to be the right one, which was being in university, was not easy. However, today I feel very happy with the decision because living abroad and having access to the internet allows me to easily study short-term courses on various subjects to improve my skills in different areas. I have already taken courses in marketing, finance, fashion, public speaking, among others. 4. How did sports become a way of life for you? How do you balance your career as a skater, teacher, and choreographer? I have been involved in sports since I was a child. I started ballet at the age of 3. I also practiced jazz, basketball, futsal, and rhythmic gymnastics, but at the age of 8, I fell in love with skating. Soon, I started training for competitions and excelled, becoming a teacher and choreographer. I believe that with love for what you do, balancing the demanding routine among so many responsibilities becomes a pleasurable and fulfilling way of life! 5. What have been your major achievements as a skater? What do you consider your greatest accomplishment in the sport? I am a three-time Brazilian champion and have collected over 50 medals. An unforgettable moment in my career as an athlete was a state competition where I won a gold medal in all five categories I competed in. Moreover, it was during the same week as my 15th birthday, and delegations from other cities came together to throw a surprise party for me. Sports go far beyond competition and awards: what truly matters are the values you learn, the friendships you cultivate, and the unique feelings of overcoming challenges, admiration, and limitless passion for what you do. 6. Tell us about your participation in the Miss Universe Andalusia pageant. How was the experience, and what did it mean to be recognized as the second runner-up and have the title of Best Smile? Receiving these titles among the more than 100 girls who initially competed for the Miss Universe pageant in the southern region of Spain is very gratifying. A beauty pageant goes beyond external appearance. I believe that being an example of beauty means having a genuine smile, a deep gaze, a healthy body and mind, and a higher purpose of touching people's hearts with positive energy and, most importantly, through actions. And with that, I can conclude that I feel my duty, naturally, has been and continues to be fulfilled with much love in my heart! 7. How do you balance your career in the beauty industry with philanthropic work? What are the philanthropic projects you've been most involved in, and why are they important to you? I believe that when we feel we can influence people, we should lead by example with our voice and actions whenever possible. I contribute to society by engaging in philanthropic work. Among the various volunteer projects I have participated in, I would highlight the Trash Hero project, where we clean the beaches in Thailand and educate underprivileged children, and Casa Ángeles of the Global Gift Foundation, where we engage in daily activities with children and young people with special needs in Spain. Through these projects, I feel that I have learned a lot about respect, values, wisdom, serenity, and, most importantly, empathy. I recommend to everyone that they have the opportunity to experience something like this at least once, as it is transformative! 8. What are your future plans and goals? Can you share a bit about your vision of having your own institution and how you plan to use artistic expression and sports to promote social integration? I have many personal and professional goals that I prefer to keep secret. However, I can share that one of my great dreams is to establish my own institution focused on social integration for children and young people. Culture, art, and sports will be essential tools because I believe they create bonds, include, and transform lives! I firmly believe that all people, regardless of their differences, should have equal opportunities to dream and become whatever they want to be! #coverSofiaMir

The Prada Galleria handbag, a symbol of timeless elegance, takes center stage in the new campaign featuring the enchanting Scarlett Johansson Photos Promotion Prada - campaign directed by Alex da Corte Prada, the renowned Italian luxury brand, takes the iconic Prada Galleria handbag to new heights of sophistication and style in its latest campaign. And who better to embody the essence of this legendary piece than the captivating Scarlett Johansson? Since its creation in 2007, the Galleria handbag has been an archetype of Prada, a neoclassic item that continues to captivate fashion enthusiasts worldwide. Its name pays homage to Prada's historic headquarters in Milan, the Galleria Vittorio Emanuele II, where the brand was founded. With a heritage that harks back to the past but a vision that looks towards the future, the Galleria handbag is a perfect fusion of history and contemporaneity. In the new campaign, Prada celebrates the Galleria handbag with eight exclusive limited-edition models. Each one is adorned with vibrant geometric patterns imprinted on the characteristic Saffiano leather, making each bag a unique work of art. From the most classic models to the Made to Order designs, crafted with the finest leathers, this collection represents the pinnacle of craftsmanship and impeccable quality that are trademarks of Prada. Scarlett Johansson, with her magnetic presence, personifies the elegance and style that have made the Prada Galleria handbag a true fashion icon. Her captivating beauty and undeniable talent convey the versatility of this essential piece, capable of elevating any ensemble to unparalleled levels of sophistication. In the campaign's images and videos, Scarlett Johansson showcases the Galleria handbag with confidence and grace, demonstrating the perfect combination of form and function that characterizes Prada's design. Whether in an urban setting or at a sophisticated event, this handbag is the ideal companion for modern women who seek to express their personal style with a touch of class. Don't miss the opportunity to immerse yourself in the fascinating world of the Prada Galleria and witness the harmonious union between the brand's tradition and Scarlett Johansson's magnetic presence. Click on the link in our bio and discover how this iconic handbag continues to be the perfect choice for those who seek elegance, style, and authenticity. #PradaGalleria #Prada #ScarlettJohansson

Photo Promotion Netflix In the era of representation and diversity, Netflix presents a new comedy series that is already being hailed as the "queer version of The Devil Wears Prada" – Glamorous. With its fun premise and the standout performance of Kim Cattrall, known for her role as Samantha in Sex and the City, this show has all the potential to become a smashing success on the platform. Originally commissioned by the American network CW, Glamorous underwent significant changes after being acquired by Netflix due to various structural alterations within the channel. By releasing Glamorous, a series that prominently features LGBTQIA+ culture, Netflix aims to end Pride Month on a high note. Now available on catalog of Netflix, Glamorous shares a striking resemblance to the 2006 film The Devil Wears Prada, starring Anne Hathaway and Meryl Streep. For those who may not remember, the movie follows the story of Andrea, a journalist who, despite having no interest in the world of fashion, becomes the assistant to the powerful Miranda Priestly, the chief editor of a renowned fashion magazine. In contrast, Glamorous delves into the journey of Marco Mejia, a young queer individual whose social, romantic, and professional life seems to be at a standstill. Everything changes when Marco is hired by Madolyn Addison, a legendary businesswoman in the makeup and cosmetics industry. From that point on, Marco finally has the chance to discover what he truly wants in life, who he really is, and what it genuinely means to be a queer person. "Following his employment with a cosmetics magnate, Marco embarks on an incredible journey of self-discovery, professional chaos, and romantic challenges," states the official synopsis of Glamorous on Netflix. Review: Matheus Hooks (Fashion Director) Glamorous: A Journey of Marco Mejia towards Self-Discovery and Queer Success is a series that promises to captivate viewers with its blend of glamour, comedy, and poignant themes. With Kim Cattrall leading the way, this production not only offers entertainment but also serves as a celebration of representation and diversity. As Marco navigates through his personal and professional challenges, audiences are invited to join him in redefining identity, embracing individuality, and finding their place in the world. So get ready to immerse yourself in the captivating world of Glamorous, now streaming on Netflix, and witness Marco Mejia's extraordinary path of self-discovery and queer empowerment.

Photos promotion PatBo Jennifer Lopez, the iconic singer and multi-talented artist, once again made her mark in the fashion industry by choosing stunning pieces from the Brazilian brand PatBo for her latest shoe campaign in partnership with the renowned international multi-brand retailer "Revolve". The PatBo Spring/Summer 2023 collection showcases dresses with exclusive prints and intricately hand-embroidered details, which have become the signature of designer Patricia Bonaldi. The pieces selected by Jennifer Lopez embody the sophistication and glamour that the brand represents, inviting women to embrace their personalities and uniqueness through fashion. Founded in 2002 by Patricia Bonaldi, PatBo is recognized not only for her talent in creating breathtaking clothing but also for her entrepreneurial spirit. The brand has gained global recognition, making its presence felt in major department stores in Brazil and countries such as the United States, Japan, and Saudi Arabia. Additionally, the brand has its own flagship store located in the vibrant Soho neighborhood of New York City. Jennifer Lopez's choice to collaborate with PatBo for her international campaign is further proof of the prestige and global reach that the Brazilian brand has achieved over the years. With her impeccable style and unique fashion sense, Jennifer Lopez will undoubtedly add a touch of glamour and sophistication to PatBo's pieces, taking the brand to a new level of international recognition. Get ready to be enchanted by the combination of Jennifer Lopez's irreverence and talent with the exuberant sophistication of the Brazilian brand PatBo. This collaboration promises to elevate fashion standards and inspire women around the world to express their individuality through style. Keep an eye out for this campaign and immerse yourself in the enchanting world of Jennifer Lopez wearing PatBo.

For the first time, Lancôme brings together its squad with La Vie est Belle and the fragrance muse, Julia Roberts, in a vibrant, emotional, and universal campaign that celebrates the intensity of unity and happiness.   Photos promotion LANCÔME - photographer Mario Sorrenti Through a disruptive and emotional celebration where women support and inspire each other, Lancôme presents a new global campaign that celebrates the strong bond between its ambassadors and the iconic fragrance La Vie est Belle. For the video, Lancôme's global ambassador and face of the fragrance, Julia Roberts, invites the entire community of brand ambassadors including Amanda Seyfried, Isabella Rossellini, Lily Collins, Penélope Cruz, Zendaya Coleman, Aya Nakamura, and Hoyeon to come together for a declaration of happiness and celebration of unity. Building a strong emotional connection with women around the world, the brand presents a series of videos where Julia Roberts, Amanda Seyfried, Isabella Rossellini, Lily Collins, Penélope Cruz, Zendaya Coleman, Aya Nakamura, and Hoyeon share their authentic and spontaneous vision of life and what makes life beautiful for them. The ambassadors invite all women from the La Vie est Belle community to use their own voice and participate in this global celebration of the beauty of life with their new mantra: "Life is what we make of it, so let's make it beautiful, together." This commitment to happiness emerged in 2012 when Lancôme launched the La Vie est Belle fragrance and officially declared, "Life is beautiful," impacting millions of women worldwide. Now, in 2023, "Life is beautiful" resonates with hope and the deliberate choice to see life with optimism, always striving for a better tomorrow. Lancôme continues to celebrate the courage of women who advocate for a place where all others can also say that life is beautiful, reinforcing that happiness is collective, not individual, and unique to each one of us. With this in mind, in collaboration with the IPSOS Institute, Lancôme conducted a study on happiness in seven European and American countries¹, highlighting that the pursuit of happiness is not an easy mission due to external factors from which we must free ourselves. The research also indicates that freedom is the most important ingredient for achieving happiness for over half of the respondents, especially when there is collectivity and unity. Furthermore, it revealed that in an increasingly digitalized world, one in four people believed that the sociability of real life was the most important, inspiring Lancôme to establish social bonds as the core of La Vie est Belle. Supported by this campaign that celebrates a collective and diverse vision of happiness, in line with contemporary beliefs, the La Vie est Belle fragrance embodies the idea that happiness grows when shared, from its intense aroma to its captivating bottle. More than ever, Lancôme's icon proudly affirms that it is more than just a fragrance: it is an olfactory anthem. The global campaign photos are captured by fashion photographer Mario Sorrenti, while the film is produced by rising director Emmanuel Adjei, who celebrates the unstoppable power of sisterhood. The powerful and globally recognized song "What a Wonderful World" serves as the campaign's soundtrack. Sung by women and for women, it becomes an anthem of happiness.   La Vie est Belle Eau de Parfum, by Lancôme, is now available in five sizes: 30ml, 50ml, 100ml, and 150ml (new release), with suggested retail prices of $107.25, $152.25, $207.25, and $232.25, respectively. There is also a 100ml refill option (new release) with a suggested retail price of $182.25.   Here are the fragrances available in Brazil from the La Vie Est Belle line: La Vie est Belle Eau de Parfum (2012); La Vie Est Belle En Rose Eau de Toilette (2019); La Vie Est Belle Intésement Eau de Parfum (2020); La Vie Est Belle Soleil Cristal (2021).     Where to find: Customer Service: 0800 701 7323 Instagram: @lancomeofficial Site

Tip for fashion enthusiasts and appreciators of fashion history... Check out these important documentaries to watch about some fashion pioneers and iconic personalities in the fashion world! Catwalk (1993) This documentary filmed in 1993 and aired from 1995, directed by Robert Leacock, shows the daily life of model Christy Turlington and the behind-the-scenes of a Fashion Weeks season in Milan, New York, and Paris. In addition to Christy, some of the world's first top models who are still known today, such as Naomi Campbell and Kate Moss, also depict what it was like to be a model at that time. Where to watch: YouTube. McQueen: Fashion visionary (2018) This documentary about the renowned designer Alexander McQueen provides a retrospective of some of the most controversial and inspiring collections by the fashion icon. It includes testimonials and interviews with friends and family members of the designer. Some of the footage in the documentary was even filmed by McQueen himself, showcasing the early days of his career and his tenure as the creative director of the famous brand Givenchy. Where to watch: Apple TV (paid) and Amazon Prime Video (paid). Diana Vreeland: The Eye Has to Travel (2012) Legendary in American fashion, Diana Vreeland was revolutionary as the editor-in-chief of Vogue magazine from 1963 to 1971. The documentary showcases how she became the fashion empress and how she understood that society and life were changing at that time, translating it onto the magazine's pages. Where to watch: Amazon Prime Video and YouTube. Dior and I (2014) This brilliant documentary portrays the fusion of Maison de Christian Dior with its new creative director, Raf Simons, and how it worked to achieve a balance between the brand's heritage and the steps it needed to take towards modernity. It presents a period of great professional pressure on Raf, who was considered a minimalist fashion designer, for a brand built upon the perspective of femininity and extravagance. Where to watch: Amazon Prime Video. Westwood: Punk, Icon, Activist (2018) Considered one of the most influential and iconic fashion designers in history until recently, the mother of punk, Vivienne Westwood! The documentary about her encompasses interviews and footage about this personality who revolutionized fashion in the 1970s and how she fought to maintain her legacy and the integrity of her brand. Where to watch: Amazon Prime Video. For those who enjoy it, there's nothing better than watching and analyzing the "turns of the fashion world" and everything that influences and influenced the world, right?!

Kaue Carvalho has been establishing himself as one of the prominent names in the photography universe in Brazil. Having previously worked as a locksmith, salesman, and supervisor in a restaurant chain, he saw his life change through photography. The professional shared that his first contact in this world was as a video editor and explained how everything unfolded naturally. "Before working as a photographer, my first jobs were as a locksmith, salesman, and restaurant supervisor in Brasília. It was still in Brasília where I had my first contact with audiovisual work. I started as a video editor in 2013 at a production company that served major events related to the presidency. In that same company, I began receiving invitations to accompany some shoots, and before I knew it, I was already involved in significant projects," he said. He discussed the challenges of working in photography and commented on the difficulties that the profession faces due to lack of recognition in the country. "The profession of a photographer is not officially recognized in Brazil, which hinders access to social and labor benefits. Each photographer may face specific challenges depending on their type of work and location," he concluded. He also gave tips for those who want to pursue this career. "Having a mentor will shorten your journey. In my case, it was essential. Dedicate yourself to learning everything about their way of working and strive to be the best at it. Courses, workshops, and conferences will be perfect for improving networking and generating opportunities. Lastly, choose a niche to specialize in," advised the photographer, who has photographed numerous personalities.

Photos: Danillo Gram - @danillogram Look: @estilistaluisfernandogomes Accessories: @ravennaacessorios Shoes: @arezzo Stylist: @moraesde Team Hooks Fashion Director: Matheus Hooks - @directorhooks Marketing Director and Design: Matheus Lopes - @mathlopes Hooks Magazine is pleased to present its latest fashion editorial in partnership with the digital influencer and entrepreneur from Santa Catarina, Aricia. Focusing on health, beauty, well-being, influence, versatility, good humor, and relationships, Aricia is an inspiring figure who captivates her audience with her unique personality. Aricia's journey began to shine in Florianópolis, her hometown, when she won a prestigious beauty contest in 2009. However, it was in 2014, when she participated in the program "Pânico," that she captured the attention of the entire country, leaving a legacy in the lives of two generations of Brazilians. Throughout the years, Aricia graced the covers of several magazines, hosted radio programs on Band FM and Jovem Pan, and participated in the reality show "A Fazenda 11" in 2019. In 2020, she took a break from screens to release two music videos, becoming a digital influencer and amassing over 2.5 million followers on social media. In 2021, even during the pandemic crisis, Aricia found inspiration in prominent global personalities and launched her page on the OnlyFans platform, achieving earnings of 1 million Brazilian reais in less than a year. The following year, she delved into the studies of management, entertainment, and digital marketing, seeking to find purpose in the realm of subscription content and influencer marketing. In addition to her work in digital media, Aricia also showcased her talent in 2022 by portraying the character Desiree Bourbon in the sitcom "Nóis na Firma" on BandTV, alongside Moacir Franco, Marcelo Medici, and a talented cast. At 30 years old, Aricia describes herself as a visionary, entrepreneur, courageous, and passionate about God and people. She claims to have discovered the secret of fulfillment and is ready to share everything she has learned and experienced throughout her 15-year career. Aricia concludes her journey thus far with the phrase, "Those who have many stories to tell always have something to teach. The best is yet to come." For the photos in this editorial, we relied on the expertise of the photographer, who captured an atmosphere perfectly aligned with the magazine's concept. We chose a timeless yet modern and fresh approach. We played with the trend of flowers, seen in countless runways, combining it with a completely black, elegant, and powerful look. Aricia represents not only a fashion icon but also a source of inspiration for many.

"MISS" COVER EDITION - JUNE ISSUE Photos: @ diannree_ph Make: @ makeup_kis Look: @ dashakova_style Hooks Team Fashion Director: @ directorhooks Marketing Director: @ mathlopes Writing: @ nubiadias Beatriz Alves Rodrigues Freitas, the fashion model, is the winner of Miss Elegant Universe 2023. She is also an entrepreneur and owns 'O Bronze Moema,' the first HD tanning salon in Brazil. The beauty hails from Fortaleza-CE and is affectionately called Bia. She currently resides in Dubai. Due to her participation in Miss Elegant Universe, she reveals that her greatest lesson was that even with increased exposure in her personal and professional life, she didn't lose her essence and values. She knew how to handle societal pressures. Bia acknowledges that empowerment has been/is very important in her life. Through self-confidence, she has been able to overcome various challenges in her journey. With great humility, she knows she can challenge herself and continue to surpass her limits. It is already evident that Bia is a courageous, charismatic, authentic, and empowered woman. Over time, she has learned to assert herself and ignore unnecessary expectations. Having achieved great success in her career, she has already accomplished many dreams through her perseverance, focus, and discipline. Her plans for the future are becoming closer to reality, which brings her great joy. In an exclusive conversation with HOOKS, she shares more about her personality and her participation in Miss Elegant Universe 2023. Enjoy reading! 01 - Beatriz, you are a woman who inspires several followers. How do you feel knowing about your relevance? "I feel extremely grateful and fulfilled knowing that people are inspired by me, in the way I dress, behave, and especially in my way of thinking and acting! It makes me realize that I am on the right path and encourages me to continue being increasingly authentic." 02 - What were the biggest challenges in participating in Miss Elegant Universe 2023? "First, accepting to participate in the competition, as I used to have a more private lifestyle, and I knew that the competition would bring me enormous exposure. And I wasn't sure if I was prepared to deal with everything that would come through it, meaning the consequences. But I realized that I can indeed handle new and challenging things without losing my essence and values! And it was incredible! It made me feel really good, it was an enriching experience! It was a challenge that added many good things to my life, and I have no regrets." 03 - Could you describe the feeling/emotion when hearing your name as the winner of the competition? "A feeling of overcoming and gratitude! I saw that I can push myself further in everything I dedicate myself to, no matter what it is. I'm unstoppable, I'm invincible! Because when I decide to do something, it's to be the best!" 04 - Could you reveal to us your plans/projects/ambitions that you still want to develop/achieve in the future? "I have many plans, and they are increasingly bigger and more ambitious. But for now, all I can say is that my plans are incredible, and you will be surprised. However, at the right time, I will share more details." 05 - As someone who is actively involved in the fashion industry, how does Beatriz deal with societal pressures? "I always try to resolve things in the best possible way, but when it's not possible, I simply remove what is not pleasing or adding value to my life! I don't give space to negative/pessimistic people, I don't want that type of person in my circle." 06 - You are a very authentic woman in your life! What are your biggest inspirations in your career? "I don't have specific inspirations. What inspires me is human intelligence, the ability to constantly reinvent oneself. And for me, gratitude is the key that opens all doors!" 07 - Beatriz, on your Instagram, you share many moments. Your lifestyle is admired by your followers. Have you always had this light and optimistic approach to life? "Yes, always! We only live once, so we have to make the most of life in the best way possible! And the best way is to be optimistic and light-hearted because that's when everything flows!" 08 - Last question, but not least: if you could display a message on a billboard, what would it be? "Believe in yourself! Self-confidence is undoubtedly a key to success! Show not only to others but primarily to yourself what you are capable of! Challenge yourself!"

Photos promotion LANCÔME Idôle Now by Lancôme, the captivating Amber Floral fragrance, proudly presents Zendaya as the brand's ambassador in their latest campaign. The collaboration between Lancôme and Zendaya brings together two icons known for their elegance, sophistication, and empowering spirit. Zendaya, the talented actress and fashion icon, perfectly embodies the essence of Idôle Now. Her magnetic presence and individuality resonate with the fragrance's message of self-expression and empowerment. With her effortless charm and timeless beauty, Zendaya captures the attention and admiration of audiences worldwide. In the campaign, Zendaya exudes confidence as she embraces the fragrance, adding her unique touch to its allure. Her genuine passion for the scent shines through, further enhancing the captivating experience of Idôle Now. As the face of Lancôme's latest release, Zendaya elevates the brand's image, inspiring women to embrace their own individual beauty and celebrate their inner strength. With Zendaya's endorsement, Idôle Now Lancôme becomes not just a fragrance but a symbol of empowerment and self-confidence. The combination of Lancôme's expertise in perfumery and Zendaya's influential presence creates a captivating synergy that resonates with women of all ages. Join Zendaya on this olfactory journey and discover the enchanting world of Idôle Now Lancôme. Let the fragrance transport you to a realm where elegance meets empowerment, where you can confidently express your unique identity. Immerse yourself in the captivating scent, inspired by the collaboration of Lancôme's craftsmanship and Zendaya's magnetic charm.