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The resurrection of the #Barbiecore style

Fashion trend inspired by the iconic doll gains strength with the new Barbie movie.

Margot Robbie For Barbie Movie - Promotion Internet


Fashion is a constant cycle of trends, and this year we are witnessing the resurgence of a style that evokes childhood nostalgia: #Barbiecore. With the imminent release of the new Barbie movie on July 20th, this trend is making a strong comeback, capturing hearts and reaffirming the enduring influence of the world's most famous doll in the fashion world.


The #Barbiecore style:

#Barbiecore is an aesthetic that celebrates the most distinctive and iconic elements associated with Barbie. It combines feminine elements, romantic vibes, vibrant colors, floral prints, delicate silhouettes, and a touch of retro. It's a style that exudes femininity, optimism, and fun, reflecting the essence of Barbie herself.



The comeback of the trend:

With the release of the new Barbie movie in 2023, the anticipation for the resurgence of this trend has skyrocketed. The film promises to bring the doll to a new generation, reaffirming her relevance and enduring influence in the world of fashion and beyond.



The influence of the movie:

The new Barbie movie carries an empowered narrative, showcasing a courageous protagonist determined to achieve her dreams. This message resonates with many women who find inspiration in Barbie as an emblematic figure of strength and confidence. This emotional connection has been driving the resurgence of the #Barbiecore style.



How to embrace #Barbiecore:

To incorporate #Barbiecore into your style, it's necessary to embrace femininity and joy in your fashion choices. Opt for romantic pieces such as flowing dresses, flared skirts, and ruffled blouses. Vibrant colors like pink, turquoise, and yellow are distinctive features of this style. Don't be afraid to embrace floral prints and delicate accessories like bows, headbands, and pearl necklaces.


photo Pinterest - Gigi Hadid


#Barbiecore on the runways and the streets:

The #Barbiecore style has been gaining traction not only on the runways but also on the streets. Major fashion brands have been incorporating elements of #Barbiecore into their collections, ranging from luxury labels to more affordable brands. Fashionistas around the world are finding inspiration in this aesthetic and bringing it into their everyday style, demonstrating that it's possible to express femininity and fun through fashion.



Statement from our Fashion Director, Matheus Hooks:

"With the release of the new Barbie movie in 2023, the #Barbiecore trend resurfaces with full force, bringing with it an explosion of colors, femininity, and fun. Fashion embraces the nostalgia of childhood and celebrates the enduring influence of this iconic doll in the fashion world. If you're looking for a style that radiates optimism and empowerment, don't hesitate to embrace #Barbiecore. It's time to embrace fashion with joy and follow in the footsteps of the unparalleled Barbie."

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