'CELEBRITY' COVER EDITION - GLOBAL ISSUE Creator / Photographer: Anderson Macedo - @demmacedo / Videomaker: @pedrogcf / Backstage: @wes.w.e.s / Make: @g.make.hair / Hair: @dariobion / Stylist: @callmebylacerda / Ass. Styling: @pietroveneno / Studio: @nasulstudio / PR: @jamersonscher @inconcepagency She doesn’t ask for permission and never had to. Wanessa Wolf is the star of the CELEBRITY edition of Hooks Magazine, an international publication present in over 40 countries that celebrates personalities who reshape narratives, break standards, and leave their mark on the world. The cover is part of a project created by photographer Anderson Macedo , which blends fashion and art through diversity, reaffirming the message that everyone is in fashion and art is in everyone. And no one embodies that idea better than Wanessa. At 36, about to blow out the candles in August, Wanessa is living the most powerful chapter of her journey. A content creator, natural-born communicator, trans woman, and a sharp-minded carioca, she built her own space in the digital world without following any formula. And it’s precisely because of that she became a true reference. Her content is provocative, her voice is direct, her humor is sharp, and her aesthetic is unapologetically authentic. With 1 million followers on Instagram and a growing loyal community, she represents a necessary and genuine voice that is hard to find. Her influence lies in the social impact she sparks, the discomfort she causes in those who need to be challenged, and the courage to live her truth as a daily political act. This new chapter takes shape with the debut of the show Reage DiaTV with Wanessa Wolf , broadcast on the digital channel DiaTV on YouTube. In the program, she reacts to the hottest viral moments on the internet. It's entertainment with weight, satire with purpose, and fun with soul.

Reader, get ready: the stars are calling for courage, clarity, and care for the heart. The Sun in Leo lights up our self-confidence and desire to shine. Venus enters Cancer, awakening the need for emotional nourishment and secure connections. Meanwhile, Mars continues its path through Virgo, bringing focused action and discipline — a cosmic invitation to balance beauty with purpose. Mercury retrograde in Cancer may stir confusion in emotions and communication. Breathe, reflect, and revise before reacting. As the Moon moves from Libra to Capricorn, it guides us from a search for harmony to the construction of something solid. Astrological transits this week ● The Jupiter–Venus conjunction in Gemini, active from July 26 to August 21, favors love and prosperity, especially for Gemini, Libra, Leo, Virgo, Pisces, and Taurus. ● Mercury retrograde in Leo, until August 11, brings a risk of misunderstandings — particularly in matters of communication and decision-making for Leo. ● Mars in Virgo (July 29 to September 13) calls for discipline, attention to detail, and practical action. ● Saturn in Pisces asks for emotional review, boundary adjustments, and patience with inner processes. ● Chiron retrograde in Aries (until January), alongside Venus in Cancer, promotes emotional healing and a reconnection with inner sensitivity. This week brings a blend of opportunity, healing, and challenge. The creative power of the Venus–Jupiter conjunction helps positive cards bloom, while the retrogrades and stricter alignments demand patience, clarity, and consistency. For many signs, it’s a moment to plant carefully — whether it’s an idea, a relationship, or an inner transformation — and to harvest later. The energy of Temperance and The Empress is present, reminding us to focus on balance and conscious love. Aries   It’s time to take the lead with courage, but also with emotional wisdom. With Mercury retrograde in Leo and Venus in Cancer, you're invited to reflect on how you've been expressing yourself and to reconnect with your emotions before taking action. This week supports decisions that blend strength with sensitivity. Take the reins of your world, but keep your heart present. Tip:  Give yourself a body scrub with coarse salt and rosemary essential oil. Renew yourself to move forward with greater awareness. Taurus Nothing blooms without dedication, and this week Saturn reinforces that truth. It's time to put love into the details — whether in your work or in the development of one of your talents. Rewards will come through consistency and care. Your beauty lies in doing the simple things with excellence, and right now, that shines brighter than ever. Tip : Nourishing hair mask and a calm playlist. Beauty begins with the time you give yourself. Gemini Your mind is vibrant and full of ideas, Gemini. With the blessing of the Jupiter–Venus conjunction, everything you communicate has the power to touch and transform. Take this opportunity to speak your dreams out loud and bring your plans to life. Clarity, inspiration, and emotional intelligence intertwine, opening fertile paths ahead. Tip:  Hydrate your lips and try a bold new lipstick—your voice deserves to shine with color. Cancer You are at a point of transition. Something old is asking to be released, and Venus in your sign embraces this process with tenderness. There is beauty in surrender and relief in letting go. By releasing what weighs you down, you open yourself to new emotional beginnings. It's a time of deep healing — like a hug from your soul to itself. Tip:  Take a warm bath with chamomile and flower petals. Let the water wash away the pain and make room for the new. Leo With the Sun shining in your sign, you're at the center of attention — but now with a deeper desire for security and balance. There's a longing to celebrate, yet also to nurture what truly matters. Your light doesn’t have to be just a spectacle; it can also be home, love, presence. Express yourself, but don’t forget where your roots come from. Tip:  Go for makeup with shimmer or gold tones and deeply hydrate your skin. This is your time to reign. Virgo A new energy arises and calls for movement. Mars in Libra drives initiatives related to finances and partnerships. Creative ideas emerge, and you can act with intelligence and aesthetic sense. The sky favors the beginning of something beautiful and productive, as long as you trust your own shine. Tip:  Organize your skincare products and follow a complete step-by-step routine. Self-care is found in the details. Libra A week of abundance and fertility in many ways. With Jupiter and Venus in harmony, affections bloom and creative projects gain strength. Your heart is more fertile than ever. Invest in everything that nurtures your emotions: love, art, dreams. You are a fertile field expanding. Tip:  Pink clay face mask and soft music. Reinforce your inner and outer harmony. Scorpio Emotions may feel turbulent, and you might find yourself facing an internal or external conflict. Mars and Saturn call for rationality and patience. Avoid acting in the heat of the moment. True power lies in staying firm with presence and intelligence. Not every challenge needs to become a battle. Tip:  Take an herbal bath with rue and lavender to purify and protect. Dress yourself as your own radiant armor. Sagittarius The stars call for attention to desires that consume more than they nourish. You may feel attracted to something or someone who seems magnetic but has already proven not to be good for you. Use the wisdom of the Venus–Jupiter conjunction to find balance between pleasure and freedom. You don’t need to repeat old stories. Tip:  Apply a citrus-scented body oil and dance for five minutes. Freedom and pleasure in the body. Capricorn You are exhausted, and rightly so. The past few weeks have demanded more than you could give. Now, the stars invite you to practice self-care, take a pause, and embrace quiet resilience. Taking care of yourself is also part of the journey. Honor your effort, but allow yourself to rest before the next climb. Tip:  Give yourself a facial massage with a nourishing cream. Caring for your face is also caring for what you face every day. Aquarius With so many options, confusion also arises. There is a mental fog that only clears when you silence the external noise. Mars and Saturn call for conscious choices based on what truly matters. Don’t get lost in excess. Clarity will come when you listen to your soul, not just your mind. Tip:  Try a new nail polish or fun nail art. Choose something light and playful — beauty can be whimsical. Pisces You have shined, Pisces, and now the harvest begins. This week is one of recognition and reward, both in love and personal projects. Allow yourself to celebrate your victories with gratitude. Your journey has been intuitive and true to your heart. The Universe now returns your efforts with generosity and silent applause. Tip:  Take a bath with sugar and lavender to celebrate the sweetness of your dedication. Look at yourself in the mirror with pride.

Photos Disclosure Rare Beauty In the beauty world, few names resonate with as much authenticity as Selena Gomez. Founder of Rare Beauty, multitalented artist, and a symbol of courageous vulnerability, Selena has just taken a new olfactory step with the launch of Rare Eau de Parfum — the brand’s first fragrance, born with a higher purpose: to touch the soul before it even touches the skin. “I wanted to create something that felt warm and comforting, but also unexpected. I love the balance between sweet and spicy, and the ginger adds a bold touch,” Selena shared, revealing part of the sensory vision behind the composition. With notes of bergamot, Egyptian jasmine, patchouli, vanilla, and musk, the new fragrance breaks away from the expected and embraces the idea that being rare doesn’t mean being perfect — it means being real. That’s why, beyond its striking olfactory identity, the bottle itself becomes a statement of accessibility. “I thought about people like me who have dexterity issues. Sometimes it’s even hard to open a water bottle. So we created a bottle with a large sprayer where you can rest all your fingers. It was developed with hand therapists — and anyone can use it, it’s really comfortable and functional,” she revealed. It’s not just about design — it’s about inclusion. The bottle features no removable caps and is shaped with ergonomic lines to make it easier to use for those with limited mobility — something the founder herself understands intimately, having lived with lupus. “I’m alive, and that’s what matters. It’s not as sad as it sounds,” she says with a soft smile, echoing the brand’s core philosophy: beauty with purpose, not perfection. Launched globally in July and arriving at Sephora in August, Rare Eau de Parfum has already been described by consumers and influencers as “a sophisticated hug” or even “a scent that feels like someone who loves you is near.” It’s a fragrance with a soul — and that’s what makes it truly rare. “It was essential for me that the bottle be easy to hold and apply. I know how frustrating it can be when a product looks beautiful but is hard to use. We went through several prototypes to get this just right,” Selena said, reaffirming that every detail carries intention. In a saturated landscape of celebrity fragrances, Selena Gomez delivers something that goes far beyond marketing. Rare Eau de Parfum is about feeling good, with yourself, in your body, in your own time. Because, as she herself once sang: “You don’t have to be like everybody else…”

‘INFLUENCER’ COVER EDITION - JULY 2025 ISSUE Press Office: @dfassessoriadigital / Photographer: Leandro Muller - @photzmuller / Production: @joaocerqueiramake On the cover of the INFLUENCER edition of Hooks Magazine, we feature Luiz Otávio, a name that may sound discreet at first, but resonates powerfully behind the scenes of the digital world. With a career that began early and a path marked by discipline, he has established himself as one of the most strategic minds in shaping rising influencers. By the age of 17, he had already achieved financial independence. Today, he leads a roster of standout online personalities with both firmness and sensitivity. Far beyond a manager, Luiz Otávio is a builder of human brands. His work spans from personal branding to contract negotiations, guided by a deep understanding of each influencer’s essence. His approach is both intimate and analytical: he immerses himself in the nuances of every individual to create strategies that preserve authenticity while ensuring high performance. For him, truth and positioning are not opposites, they are complementary. Brida Nunes and Ester Muniz are two living examples of Luiz Otávio’s methodology. Both have risen in the market with impressive projections, the result of a curated image strategy that honors their individual identities. Brida stands out for her powerful presence and strong connections with major names in the artistic world. Ester, on the other hand, captivates with her charisma and humor, which shine through in unexpected collaborations that break paradigms and stir up social media. Managing such distinct voices requires more than tactics, it demands empathy. And that’s exactly where Luiz Otávio sets himself apart. He sees each profile as its own universe, always seeking the balance between spontaneous content and a solid, thoughtful strategy. In a digital landscape that shifts with every click, Luiz Otávio stays sharply attuned to emerging trends, from the rise of natural, unfiltered content to the comeback of niche communities and the growing humanization of personal brands. But Luiz Otávio doesn’t stop. His plans for the future are just as ambitious as the path he’s carved so far. Among his goals are expanding his agency, launching multiplatform projects, and discovering new talents poised to make waves not only in the digital space but also across the broader entertainment industry. Read the full interview: 1. You started working at a very young age and achieved financial independence by the age of 17. What motivated you to follow this path, and what values continue to guide you today? I started working very young, driven by an inner restlessness and the desire to claim my space. By 17, I had achieved financial independence, which only motivated me further to keep going. I’ve always been fueled by challenges and by the will to transform the reality around me. The values that continue to guide me today are commitment, loyalty, and truth. I believe that when you work with purpose and genuine dedication, results naturally follow. 2. You currently manage the careers of around nine influencers. What is your work process like when it comes to developing and positioning each of them in the digital market? At the moment, I manage the careers of approximately nine models. My approach is entirely personalized: I dive into each of their worlds to understand their strengths, what they want to communicate, and how to position themselves strategically without losing authenticity. I work closely with them, structuring actions that range from personal branding to contract negotiation and content development. 3. Brida Nunes and Ester Muniz are rising names on the internet. What was the strategy behind their growth, and what do you believe is the key factor in their standout success? In the cases of Brida Nunes and Ester Muniz, the focus was on highlighting what makes each of them truly unique. Brida has a strong personality and a striking presence—we turned those qualities into content and strategic positioning. Her visibility grew significantly after we built connections with names like MC IG, Anderson Neiff, and others. Ester, on the other hand, has a natural charisma, and we channeled that into humor, which generated strong engagement. Her collaboration with Kid Bengala, in particular, was a turning point for her visibility. The key difference, without a doubt, is authenticity. Audiences can feel when there’s real truth behind the image. 4. With so many different profiles under your management, how do you balance authenticity and strategy to keep each name relevant and true to their own identity? Managing distinct profiles requires sensitivity. I always emphasize that authenticity and strategy must go hand in hand. Strategy without essence leads to something artificial, while authenticity without direction doesn't hold up in the long run. My role is to ensure that balance—keeping each name relevant, with a well-defined and unique identity. 5. The digital world is constantly changing. What trends have you been noticing, and how do you plan to use them to benefit the talents you manage? The digital landscape is always evolving. I’ve noticed a growing appreciation for more natural, less scripted content, as well as a return to niche communities. Another key trend is the increasing humanization of personal brands. I plan to leverage these trends for my talents by deepening their connection with their audiences and exploring new platforms and formats. 6. What are your next goals as a manager and entrepreneur? Are there any new talents or projects you can share with us? Among my upcoming goals are expanding my agency, discovering and developing new talents, and creating projects that go beyond digital, reaching into entertainment and traditional media. I’m already in talks with some promising prospects and working on launches that I’ll be able to share soon. I’m confident and excited about what’s ahead.

Get ready for a vibrant and emotionally charged week, a true invitation to balance your radiance with nurturing energy. With the Sun in Leo, the spotlight is on the courage to be your truest self. It’s a time to express your truth with authenticity, wear what makes you feel alive, and walk boldly in the direction of what makes your heart beat faster. On July 30, Venus enters Cancer, softening the atmosphere: the desire now is to nurture and be nurtured. Home care, intimate beauty, and emotional rituals take center stage. From face masks to kind words, everything that comforts can also beautify. Mars remains in Virgo, highlighting the importance of health, routine, and attention to detail. Small, well-executed habits can make a big difference. How about reorganizing your schedule to include more conscious self-care? Meanwhile, Mercury retrograde in Cancer calls for a pause in communication. It’s time to rethink conversations, review messages, and take extra care in what you say, especially in emotional matters. Listening more and speaking from the heart is essential. The Moon moves from Libra to Capricorn this week: we begin seeking harmony and aesthetics, dive deep into emotion with the Moon in Scorpio, expand our vision with Sagittarius, and close with grounded focus and structure under Capricorn. The energy of the week reminds you: value who you are, care for those you love, and remember, beauty is also a form of affection. Aries: A week of intense progress, but watch for emotional ups and downs. Mars enters Virgo on Monday, bringing precise action, but also demanding self-restraint to avoid burnout. Great time for pitching early in the week; then, focus on fine-tuning. Action and emotion need balance. Listen before you react. Tip:  Give yourself a lavender oil foot massage before bed. Your body moves fast, but your soul needs rest. Taurus: The Moon’s transit and Venus in Cancer boost your self-confidence and open space for emotional healing. Past relationships may resurface, offering a chance for closure or a conscious new start. A great time to nurture friendships and deepen intimate connections. Emotional comfort is at a high, cherish the simple and the sensitive. Tip:  Create a mini home beauty ritual using green or pink clay. Your skin will thank you — and your mind will quiet down. Gemini: Your social energy is high with Venus in Cancer, but Mercury retrograde advises caution in sensitive conversations, especially around emotions and finances. Tidying up your home or personal space brings emotional clarity. Avoid overstimulation. Be selective with what and who you engage with. Tip:  Swap scrolling for skincare and a lighthearted podcast. Hydrating your lips with intention can become your new meditative habit. Cancer: With Mercury retrograde in your sign and Venus entering Cancer, you’re being invited to reconnect with your deeper emotions. Use this week to reflect on what you truly want in your relationships and express your needs clearly. A week to reconnect with your feelings. Name what you’re feeling. Tip:  Take a bath with coarse salt and chamomile to renew your aura. Follow with a floral-scented moisturizer to nourish yourself inside and out. Leo: Your sign is in full spotlight. The Sun, and especially the New Moon in Leo (July 24), enhances your radiance, but Mercury retrograde may make communication or self-expression feel stuck. Use this time to refine what you’re already doing and avoid over-the-top gestures. Your month, your light. Shine with intention, no need for outside approval. Tip:  A new haircut or subtle style change could unlock your presence. Take the mirror seriously, it’s your ally. Virgo: With Mars and Mercury in your sign, you lead the week with focus and intention. It’s a perfect time for refining your routine, making practical decisions, and optimizing systems, just be careful not to overload your mind or body. Get organized, but don’t overdo it. Your body is not a spreadsheet. Tip:  A gentle detox, from caffeine, soda, or critical thoughts, could be your most powerful beauty treatment. Libra: The Moon brings a harmonious start to the week, followed by phases that invite introspection and emotional balance. With Mars in Virgo, you may find strength working behind the scenes. Make space for rest and avoid social overcommitment. Your challenge: seek harmony without sacrificing your truth. Tip:  Try a new nail polish or an unexpected accessory. Small style risks can reconnect you with your authentic beauty. Scorpio: The Moon in transit strengthens your network and supports powerful partnerships. This is a great time for strategic alliances and meaningful exchanges. You're invited to step away from isolation and lean into collective energy. A week of quiet healing. Depth that doesn’t need an audience. Tip:  Use a charcoal face mask and a soft woody-scented perfume. Clarity starts with the pores, and the scent. Sagittarius: With the Moon highlighting career and expansion, you may feel driven to pursue creative or purpose-led projects. But Mercury retrograde calls for discernment, impulsive moves could backfire. You want to expand, but review before you act. Intention before adventure. Tip:  Take a walk in light clothing with your favorite playlist. It’s more rejuvenating than any beauty treatment. Your body wants oxygen. Capricorn: The lunar culmination in Capricorn at the end of the week brings structural and emotional clarity. It’s a great time to reflect on legacy, career, and what truly lasts. Use this energy to pause, simplify, and strengthen your long-term foundations. Time to simplify goals and honor your limits. Tip:  Burn sandalwood incense and take a warm bath before bed. No screens. Sleep is your new skincare. Aquarius: You’re in a deep cycle of self-transformation (with Pluto retrograde), and this week invites reflection on how you connect and communicate. Thoughts on intimacy, networks, and purpose are surfacing. A week of insights, but they’ll come in silence, not through notifications. Tip:  Moisturize your body with a fresh, herbal-scented lotion. As you apply it, imagine connecting with new ideas through touch. Pisces: You’re balancing emotional connection and healthy boundaries: with Venus in Cancer and the Moon in motion, this is a time to reflect on how much you give, and how much you receive. Conscious, realistic partnerships may form. Emotions are intense. It’s okay to be sensitive, just don’t absorb what isn’t yours. Tip:  Use a cold compress on your eyes in the morning, followed by a brightening serum. Clear vision brings a clearer spirit.

'HEALTH' COVER EDITION - JULY 2025 ISSUE Photos: Jorge Lucas / Production: Wally Rodris From Juiz de Fora to the heart of São Paulo (Brazil), Dr. Lúcio Romão’s journey is a portrait of someone who has never simply operated on bodies — but on dreams, stories, and rebirths. In a country where beauty standards are in constant flux, a few names manage to stand out with elegance and precision — not by following trends, but by creating a distinct style, almost like a signature. Such is the case of Dr. Lúcio Romão, the plastic surgeon behind a new ideal of feminine beauty: natural, powerful, and unmistakably his. These are the “Lúcio-standard muses” — women with defined waists, elegant curves, harmonious proportions, and, above all, restored confidence. Dr. Lúcio’s journey has all the makings of a film — complete with challenges, fresh starts, inspiration, and a clear purpose from the very beginning: to help women reclaim the most powerful version of themselves. Originally from Juiz de Fora (Minas Gerais), he discovered his passion for medicine during his teenage years. But it was during medical school, while closely observing the impeccable work of a plastic surgeon trained at the renowned Ivo Pitanguy Institute, that he realized what he wanted to do for the rest of his life. “That moment left a mark on me. The delicacy of the movements, the attention to every detail... That’s when I understood plastic surgery wasn’t just about technique. It was art,” recalls Lúcio. From that point on, he was determined to become one of the best. He moved to São Paulo, facing the pain of being away from family and the sacrifices of medical training. They were intense years — a residency in Plastic Surgery at the ABC School of Medicine, specializations at USP, and international experiences. A long path that now culminates in the opening of his clinic in the heart of São Paulo, at one of the city’s most prestigious addresses, between Faria Lima and JK. But those expecting a distant or unapproachable doctor are in for a surprise. Dr. Lúcio makes it a point to listen, to welcome, and to truly understand what lies behind each aesthetic desire. “I’ve treated patients who’ve spent their entire lives caring for others — children, parents, partners — and who, for the first time, are finally taking care of themselves. That moves me deeply. Plastic surgery, when done for the right reasons, is a restoration of self-love and identity.” This care goes far beyond aesthetics. Complex cases — like that of a patient who was the victim of a facial dog bite — have only deepened his sense of purpose. “Reconstructing her face wasn’t just physical. It was emotional. Plastic surgery is about restoring dignity.” And behind the clinic’s success is a partnership that goes far beyond the consultation room: Ana Fabro, Dr. Lúcio’s wife, also serves as the clinic’s concierge. More than managing schedules and experiences, Ana is responsible for making each visit a warm and memorable experience. “Ana isn’t just my support — she’s an essential part of everything. The way she cares for our patients, how she instinctively understands what each one needs, is truly unique. We built this together. And I’m grateful every single day to have her by my side — in life and in our work.” Today, as head of the plastic surgery team at Hospital São Luiz Jabaquara and with a clinic that reflects his humanized vision of beauty, Dr. Lúcio represents a new generation of doctors — those who understand that a scalpel doesn’t just touch the skin; it touches stories. And as for the muses — they are not celebrities or idealized characters. They are real women. Mothers, entrepreneurs, survivors. Each with her own scars, her own story, and her own strength. Women who have decided that, after everything they’ve been through, their beauty deserves the spotlight too.

From architectural cuts to shimmering illusions, Vanessa Kirby has turned every stop on the Fantastic Four: First Steps press tour into a runway of high-concept maternity fashion. Styled by Andrew Mukamal, the actress — and soon-to-be mom — is rewriting the rules with sophistication, power, and poise. 1. Givenchy – Paris Press Event Marc Piasecki/Getty Images for Disney In Paris, Kirby softened the tone with a lilac Givenchy gown from the Fall 2025 collection. Asymmetrical and halter-necked, the dress brought a quiet sophistication with flowing lines and refined draping. Styled with golden heels and minimal jewels, it captured that perfect French balance of subtle and striking. 2. Schiaparelli – CCXP Mexico Photo Getty At the CCXP fan convention in Mexico, Vanessa made headlines as she debuted her baby bump in a teal trompe-l’œil dress by Schiaparelli. The shimmering optical illusion — mimicking a swimsuit bust — created a visual play that was equal parts playful and elegant. Finished with Cartier jewelry and Manolo Blahnik heels, it was a masterclass in statement femininity. 3. Alaïa – Fan Event, Berlin Photo Getty For the Berlin fan event, Vanessa stepped into a more daring narrative with a sculptural Alaïa design from Fall 2023. The look featured a body-contouring harness-style top and a flowing skirt with strategic slits and sheer panels. The bump was embraced with power, not concealment — a shift in red carpet maternity that felt utterly modern. 4. Atelier Versace – Trailer Launch, Huntsville Photo Getty Kicking off the tour with unapologetic drama, Kirby wore a color-blocked Atelier Versace gown from the house’s 2016 couture archive. With structured cut-outs in blue and black, the look paid subtle homage to her character, Sue Storm, while asserting a commanding silhouette. It was bold, cinematic, and deeply intentional. 5. Loewe – London Premiere Photo Getty For the London premiere, Vanessa delivered drama in motion with a fringe-covered Loewe gown in shades of electric blue. The look was pure movement — beads shimmering with every step — yet still molded to the contours of her figure, creating a dynamic blend of elegance and kinetic energy. 6. Balmain – Sydney Launch Event Brendon Thorne/Getty Images At the Australia premiere, Vanessa stunned in a Balmain Resort 2026 ensemble. Featuring sheer mesh and voluminous sleeves, the look balanced romance with strength. Her bump, framed in delicate transparency, became a focal point of visual storytelling — redefining the archetype of maternity dressing on the red carpet.

'BUSINESS' COVER EDITION - JULY 2025 ISSUE Photos: @_marcelorichardfoto - Make: @lilianfigueiredo Fashion, intuition, and resilience (a whole lot of resilience) have shaped Flávia Oliveira’s journey, a path where she turned the pain of failure into creative fuel to rebuild not only her brand but also herself. At 27, Flávia watched her business collapse for the second time. Faced with debt, a discouraged team, and a broken heart, she looked in the mirror and made a decision: she wouldn’t just start over, she would build a fashion e-commerce capable of generating R$1 million per month. It was a bold promise, made through tears, but it carried the strength of someone who had already risen once before. Born in Abaeté, a small town in the countryside of Minas Gerais (Brazil), Flávia comes from humble beginnings and proudly so, the daughter of a cleaning lady and a machine operator. She grew up far from the spotlight, with no role models in digital entrepreneurship. But one thing she always knew: she wanted something different for her life. And when fate led her to the world of women’s fashion, she found not only her calling but also her greatest battlefield. At just 22, Flávia lost everything after walking away from a poorly resolved business partnership. She left with nothing but the clothes on her back, and a lawsuit on her hands. While battling depression and panic attacks, she made a bold choice: to try one more time. Alone, she walked into a bank, secured a loan, and opened her first brick-and-mortar store. The pandemic would soon force her to pivot fully to digital, and that’s when her husband joined the journey, becoming her business partner and CEO. Together, in a town with fewer than 25,000 inhabitants, they built one of the region’s first fashion e-commerces, selling women’s clothing to customers all across Brazil. With no mentors or network, they learned everything from YouTube videos and grueling 18-hour workdays. Within just a few months, they went from zero to over R$2 million in revenue. But rapid success came with its own set of challenges. In 2022, during one of the company’s highest peaks, their website was plagiarized. Scammers began using the brand’s name to deceive customers and deliver counterfeit products. Flávia found herself falsely accused by hundreds of people who believed they had been scammed by her business. After finally managing to take down the fake site, another blow hit: her Instagram and ad accounts were hacked. Sales came to a halt. Debt began to pile up. And the very foundation they had just invested in began to crumble. “It felt like everything was falling apart at once,” she recalls. “The city could no longer support the growth we dreamed of, but moving meant starting from scratch all over again.” At the height of the chaos, Flávia’s health gave out. She was diagnosed with Chikungunya and could barely get out of bed. Still, she made the bold decision to join a women’s entrepreneurship reality show. With pain in both body and spirit, she entered the competition determined to win, and she did. The R$50,000 prize didn’t erase the mounting debt, but it reignited her belief in herself. It was a sign. But as soon as she returned, another betrayal: a team member violated her trust and leaked to the staff that she was planning to move to a different city. The energy shifted. “It felt like I was no longer welcome in my own company,” she says. The team fell apart. Leadership collapsed. And the decision to start over in a new city became inevitable. With half a million reais in debt and just one remote employee left, Flávia moved the entire operation into her own apartment. She split her time between household chores and managing the e-commerce business. She filmed videos, posted content, replied to customers, and packed orders, everything, side by side with her husband. “It was either give up right there or use that moment as a springboard,” she says. And that’s when the tide began to turn. Sales slowly started to pick up. Campaigns began performing again. The fire was reignited. The turning point came in Alphaville, when Flávia met Flávio Augusto, the entrepreneur whose voice she had listened to religiously during her darkest days. “I cried and told him that his voice kept me from giving up. And he hugged me.” It was symbolic. It was definitive. Flávia returned to Belo Horizonte with a clear goal: to reach R$1 million in monthly sales. Today, she continues to grow, with courage, with soul, and with dreams that are still bigger than the numbers. Flávia has already impacted thousands of women through her mentorship programs and surpassed 100,000 orders delivered through her store. But her greatest asset is the story she carries, and shares, with vulnerability and purpose. “Everyone shows the spotlight—but few reveal the backstage. I almost gave up, but I realized my ‘why’ was so much bigger. I want to buy a house for my parents. And prove to the little girl I once was that yes, it was possible.” Her story has gone viral, inspiring thousands of students, customers, and fellow women entrepreneurs. “Being real is my greatest advantage.” Now, Flávia is back. Stronger than ever. With a loyal community by her side, and with them, a new generation of brands that don’t just sell fashion, but tell stories. We had the chance to sit down with this inspiring and much-needed voice in today’s business world for an exclusive interview. 1. Flávia, your story sounds like a movie script. At what point did you realize that the pain you were going through was actually a turning point? I've always believed that if I'm going through a tough time that I didn’t cause with my own hands, it’s God’s way of pushing me to move. So from the very beginning, I was recording everything and telling my husband, “One day this will all pass, and I’ll share it with my audience.” The turning point happened during a week that felt almost surreal: we managed to rent a new distribution center, I started a mentorship with Isabela Matte, and I randomly met Flávio Augusto at a restaurant. It felt like I had already lived that moment—it carried a completely different energy. That’s when I knew the game was about to change. 2. Many entrepreneurs avoid showing their failures. Why did you choose to share that part of your journey publicly, even as an influencer? Precisely because I am an influencer. I went through a year and a half of chaos in my business, and every day I’d open Instagram just to see everyone I followed looking happy, traveling, making massive sales, and that gave me anxiety attacks. It made me believe I was the only one going through that. I promised myself that once I overcame it, I would use my story to show that everyone goes through phases like this. And when I finally posted that I almost gave up, and received over 3,000 DMs from entrepreneurs saying they had thought about giving up too, that’s when I saw the REALITY that’s hidden behind Instagram. I wanted to show that entrepreneurship is far from a fairytale. Quite the opposite, sometimes, you have to hit rock bottom before you can rise again. 3. You started in Abaeté, a town with less than 25,000 inhabitants, and built an e-commerce brand at a time when no one around you was talking about it. How much did coming from the countryside shape you as an entrepreneur? Coming from the countryside is one of the most powerful parts of my story. I was always the unlikely one. The daughter of humble parents, I never had a “godfather” or someone to open doors for me. I started out working at an electronics store, earning R$60 a week. I’ve worked at snack bars, sold chocolates at school. I was the first to launch an e-commerce in my town. I’ve always had this deep desire to be big, to be recognized. And in a small town, the only way to achieve that was through the internet. That’s how we became known as the girl from the countryside of Minas Gerais who took her clothing brand nationwide. To me, that’s the most beautiful part. It shows so many other “unlikely” girls in small towns that yes, they can too. 4. The episode of betrayal by your team was particularly painful. What did it teach you about leadership, trust, and company culture? I realized I couldn’t afford to be naive anymore. I’ve always been the kind of person who wanted to help all my employees, but many of them didn’t want to be helped. Often, I held back from taking a firm stance because I was afraid of what people might think of me. When that betrayal happened, I saw that no matter what, many people saw me as the one at fault. So, my biggest lesson about culture was this: do what’s best for the company and for the employees who want to give their best. Because if you fail, it’s you against yourself; you’re the one responsible for honoring your commitments. I realized that there is no democracy in culture. This is the culture, and if someone doesn’t fit, that’s okay! We’ll find someone else who loves our culture, and that person can find a company whose culture fits them. To grow the way we want, we need people who want the same things. That’s the most important, and challenging part: properly selecting who will be with you. You do everything for them except their part! 5. Your journey shows that falling doesn’t mean the end. For those who are at rock bottom right now, what would you say? If you’re there, you already know how to get out. The answer isn’t outside—it’s inside you. To find it, you need to silence everything around you and reconnect with yourself. The craziest part is, once you’ve been through hell once, you already know the way out. Because falls don’t really have an “end.” What changes is our ability to handle each one. If I can share one thing, it’s that success has always come after a fall in my life. When I thought, “This is really the end for me,” I heard a phrase that I now share with you: What if you knew you’re just one failure away from your success? Would you keep going? 6. If you could talk to the Flavinha who was about to give up, what would you say to her? I would reaffirm exactly what she once heard: You are just one failure away from your success. No matter how hopeless it seems, keep going. Try to reconnect with your beginnings—the moment you started your business. Recapture the energy of day one. The very first day you began, the drive you had, the sparkle in your eyes. 7. You’ve faced two business failures, virtual attacks, and lost almost everything. What stopped you from giving up completely? Thinking about who I’m going to become. I know I’m still going to be a very relevant person, and that future version of me demanded that I be strong now to keep going. More than that: I’m an expert at failing and rising again. I’ve heard many “no’s” in my life since I was a teenager. Nothing has ever been easy, so I’ve developed a mindset ready to endure challenges. I was told I wouldn’t be anyone in life, that I wasn’t as smart as my high school peers. So when it comes to attacks, I know them well. I know how to deal with them. In fact, each one became fuel for me to turn the game around. 8. Today, you are a digital reference with hundreds of students and a loyal community. What moves you the most when you see other women thriving with what you teach? Seeing that my story goes far beyond revenue. I believe God blesses the life of those who, through their story, bless the lives of others as well. And that’s what I’ve always done. Even before becoming a mentor, I was already sharing my story on Instagram, talking about what was working. So, for me, it’s very much about purpose. Like the series I’m doing right now—I receive hundreds of direct messages from people saying they didn’t give up because, in some way, my story of overcoming motivated them to keep going. That means more to me than any amount of revenue. 9. Do you believe success is more about technique or mindset? What separates those who make it from those who give up? For me, it’s 99% mindset. Because when you believe you can do more, even without the necessary skills, you start. And you start badly, trust me! (laughs) But from that beginning, you improve! You train every day until you become excellent. When you only have technique, any “no” can paralyze you, any obstacle can bring you down. I never had a company before; I’m the first entrepreneur in my entire family. And even so, I started—making lots of mistakes, with no entrepreneurial background. The same goes for fashion: I didn’t go to college, but I started. I started badly, making many mistakes. It was by trying every day, with the mindset that I could succeed and nothing would stop me, that I got there. Today, after years of practice, I consider that I have technique. But I only have it because I started, it was never the other way around. 10. Last but definitely not least: What is your voice in the world? If you had a microphone on for the whole world to hear, what would you want to shout with an open heart? Many people will say you can’t achieve everything you dream of. More than that: many will try to convince you that it’s not meant for you. But that’s just their perspective, based on their own reality. If God placed a dream in your heart, it’s because you have the strength to fulfill it. Put God first, talk to Him in difficult moments, and surrender your path to Him. Every time I tried to control everything, I lost. When I understood it wasn’t about what I wanted, but what He wanted for my path, things really started to happen. And honestly? They happened on a scale MUCH bigger than I ever wanted. Because His plans are far greater than ours.

Photo: Ada Rey Photography Christina Smallwood’s journey is one of transformation, purpose, and resilience. With two decades of experience as a professional hairstylist—serving over 1,000 events and styling television personalities including stars from The Real Housewives of Orange County, Christina is a well-established name in Southern California’s beauty industry. But her story doesn’t stop at the salon chair. Photo: Brooke Lee Photography Nearly six years ago, Christina took a leap of faith into the world of network marketing. What began as a practical decision, seeking financial flexibility and time with her children, evolved into a calling to empower other women. Today, she leads a thriving team of entrepreneurs, having personally mentored over 400 women to start businesses from their phones. Her leadership has enabled dozens to achieve life-changing promotions, including the company’s luxury car incentive, and several have gone on to earn seven figures, including Christina. Photo: Brooke Lee Photography But the numbers only tell part of the story. Christina’s work is deeply personal, rooted in a journey of self-discovery and healing. After a painful year in her late twenties, she made the life-altering decision to quit alcohol. In doing so, she found clarity, purpose, and the spiritual growth that she now brings to everything she does, whether in a one-on-one mentorship call or as a mother sharing meaningful moments with her family on one of the 20+ leadership trips she has earned. Photo Disclosure Press “At first, selling shampoo wasn’t the dream,” Christina says. “But being a present mother was. This business gave me the space to breathe, the freedom to grow, and the chance to help others do the same.” Today, Christina continues to bridge the worlds of beauty, business, and personal development, an example of modern, multidimensional success. Her approach is honest, accessible, and deeply human. She believes that any woman, regardless of background, social media following, or experience, can build a fulfilling life and business with the right mentorship and mindset. Photo: Brooke Lee Photography In an era that celebrates luxury, Christina redefines it: as time freedom, emotional well-being, financial confidence, and the power to choose a life aligned with one’s values. Through her story, she invites other women to embrace vulnerability, courage, and connection, on their own terms. Photo: Brooke Lee Photography For more on Christina’s journey and how she’s helping other women rise, visit her platform: https://www.instagram.com/christinaasmallwood/

Photos Disclosure Press Seemingly minor gum issues, such as bleeding while brushing or persistent bad breath, may be directly linked to heart attacks, strokes, and high blood pressure. The warning comes from Dr. Ricardo Camarinha, a cardiologist, master in clinical medicine, and specialist in intensive care and aviation medicine, who served for nearly two decades as a physician to the Presidency of the Republic. “Oral health is directly connected to heart health. When there’s gum inflammation — as in periodontitis — bacteria and toxins can enter the bloodstream and trigger or worsen processes like atherosclerosis,” explains Dr. Camarinha, who is also a lieutenant colonel and creator of the ‘Live More and Better’ health program. “It’s a real risk, but still underrecognized.” Dr. Camarinha points out that the mouth is the second most microbially diverse area of the body — second only to the gut. When this microbial balance is disrupted, it leads to what doctors call oral dysbiosis , which causes persistent inflammation that can affect the entire cardiovascular system. “We’re talking about silent inflammation. Someone might be experiencing bleeding gums or bad breath without realizing that, little by little, this could be contributing to serious conditions like high blood pressure or a heart attack,” he warns. “It’s no use treating the heart with advanced technology if we ignore where the inflammation may actually be coming from.” The topic gained national attention after Ricardo Bueno , former lead singer of the pop group Dominó , was hospitalized with a severe infection originating from a dental problem. The condition progressed to septicemia , sparking renewed concern about oral health as a vital part of whole-body care. “Cases like Ricardo’s show that this isn’t just theory. It’s something that’s already happening — and it can be prevented with simple, proactive measures,” emphasizes Dr. Camarinha. According to Dr. Camarinha, individuals with chronic dental infections may face up to five times greater risk of developing high blood pressure . The same applies to serious conditions such as infective endocarditis and heart failure . “Daily habits like proper tooth brushing, flossing, and regular dental checkups are not just cosmetic routines — they are cardiovascular prevention strategies. Medicine needs to see the body as an integrated system,” he states. The cardiologist also emphasizes the role of nutrition in this context. “A diet rich in fiber, vegetables, and probiotics helps maintain a healthy balance in both the oral and gut microbiota, while ultra-processed foods promote chronic inflammation. This is about lifestyle change.” Dr. Camarinha argues that public health campaigns focused on heart attack and stroke prevention should also include clear guidance on oral hygiene . “We still don’t talk about this enough. It’s essential to reinforce this connection in health education. Bleeding during brushing isn’t something to ignore — it could be the body warning you of something bigger.” He concludes with a direct reflection: “When was the last time you had a dental cleaning? Has your cardiologist ever asked you about your gums? If the answer is no, it’s time to change that perspective. Taking care of your smile is also taking care of your life.”

Surrealism, Power, and a New Way to Dream About Fashion Photos Disclosure Cardi B arrived cradling a live crow, setting the stage for Daniel Roseberry’s latest performance for Schiaparelli. But this was more than a show, it was a statement. Inside the golden halls of the Petit Palais, the American designer reimagined Elsa Schiaparelli’s legacy through a surrealist lens that was as emotional and provocative as it was timeless. Between Memory and Momentum Titled Back to the Future, the collection drew upon a haunting moment in Elsa’s life, her escape from Nazi-occupied Paris in 1940, to explore themes of transformation, resilience, and creative rebirth. Where Schiaparelli once bridged art and fashion in radical ways, Roseberry now continues her mission, crafting a couture that dares to move forward without forgetting where it began. Black, White, and Beyond A strict black-and-white palette anchored the collection, but it was anything but minimal. It became the foundation for an exploration of contrast, form, and illusion. Dramatic fringe, floating feathers, shattered-metallic embroidery, and hidden ceramic details revealed themselves in anatomical cutouts, turning garments into living sculptures. Gone were the corseted silhouettes of seasons past. In their place: fluid bias cuts, architectural drapes, and raw elegance with a whisper of controlled chaos. A visual language that felt both grounded and otherworldly. Schiaparelli’s Spirit, Alive and Rebellious This wasn’t a show about trends, and perhaps that’s why it was so powerful. It was about identity. About resisting the ease of AI-generated fashion and the hollow aesthetics of repetition. “Haute couture can still be a laboratory,” Roseberry seemed to say. A place where dreaming is allowed. Where risk is sacred. Where originality matters. A Front Row of Icons The front row mirrored the drama of the runway. Cardi B, Dua Lipa, Hunter Schafer, and Karol G were among the names watching as art, history, and high fashion collided in a spectacle that felt part cinema, part fashion folklore. Paris never looked more like a dream. Final Thoughts More than a collection, this was a vision — a manifesto dressed in feathers, fringe, and fearlessness. In a world obsessed with speed and sameness, Daniel Roseberry’s Schiaparelli reminds us that real luxury is time, emotion, and the courage to see fashion as something worth reinventing.

From July 7th to 10th, the fashion elite gathers once again in Paris for one of the most exquisite and exclusive moments in the industry: Haute Couture Week. More than just a series of shows, it’s an emblem of craftsmanship, artistry, and renewal. This season brings not only meticulous collections from the finest maisons, but also marks a pivotal moment of transitions, debuts, and farewells. Photo Disclosure Schiaparelli A Season of Change, A Celebration of Craft This edition promises to be more than a display of extravagance — it’s a narrative of change. Maria Grazia Chiuri’s era at Dior has come to a close, with no Dior presentation on the official couture calendar. Demna’s final collection for Balenciaga is scheduled for July 9th, making it one of the most anticipated shows of the season. Meanwhile, Glenn Martens debuts his first couture collection for Maison Margiela, filling the space left by John Galliano with fresh creative energy. At Chanel, the studio team is delivering its final couture presentation before Matthieu Blazy takes over in October. These shifts don’t just mark changes in leadership, they signal new design philosophies set to redefine legacy houses. The Official Lineup – What to Watch Monday, July 7 10:00 — Schiaparelli (Opening the week with surrealist drama) 12:00 — Iris Van Herpen (Expected return with innovation) 13:00 — Georges Hobeika 14:30 — Imane Ayissi 16:00 — Rahul Mishra 17:30 — Julie de Libran 19:30 — Giambattista Valli Tuesday, July 8 10:00 & 12:00 — Chanel (Two sessions) 14:30 — Stéphane Rolland 15:30 — Juana Martín 16:30 — Ashi Studio 17:30 — Ronald van der Kemp 18:30 & 19:30 — Giorgio Armani Privé Wednesday, July 9 10:00 — Robert Wun 11:00 — Franck Sorbier 12:00 — Balenciaga (Demna’s farewell) 13:30 — Yuima Nakazato 14:30 — Elie Saab 16:00 — Viktor & Rolf 17:30 — Zuhair Murad 19:30 — Maison Margiela (Glenn Martens debut) Thursday, July 10 10:30 — Aelis 12:00 — ArdAzAei 13:30 — Peet Dullaert 14:30 — Rami Al Ali 16:00 — Adeline André 17:30 — Germanier (Closing the week with a modern twist) A Closer Look: What’s At Stake Schiaparelli kicks off the week on July 7 with high expectations of conceptual glamour and sculptural innovation. Chanel, as always, holds a sacred spot with a double show on July 8, presenting its last in-house studio collection before welcoming Blazy. The most emotionally charged moment arrives on July 9, when Demna unveils his final couture collection for Balenciaga. It’s a farewell set to resonate deeply in the fashion world. Just hours later, Glenn Martens will step onto the Margiela stage, arguably the most anticipated debut of the week, promising disruption and beauty through deconstruction. And on July 10, the progressive spirit of Germanier closes the event, a fitting finale for a week where tradition meets tomorrow. Why Couture Still Matters In a digital world obsessed with speed and scale, haute couture stands firm as a monument to slowness, intention, and handmade excellence. Each piece is custom-fitted, each stitch often hand-done, and every garment tells a story of time, technique, and heritage. But this week also shows couture evolving. Designers like Imane Ayissi, Rahul Mishra, and Yuima Nakazato are pushing the boundaries of what couture means — infusing it with sustainability, cultural identity, and avant-garde textures. How to Follow Along Livestreams: Most shows will be broadcast on official maison websites and the FHCM platform. Social Media: Expect full coverage across TikTok, Instagram, and Threads with behind-the-scenes footage, street style, and red-carpet arrivals. Hooks Magazine will be on the ground delivering daily roundups and exclusive interviews.