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- Dr. Hiran Gasparini: Consistency as a Form of Excellence
'BUSINESS' EDITION COVER - JUNE 2026 ISSUE Photo: @andersonmmacedo_ / @demmacedo / Vídeo: @olivervideomaker_ / Beauty: @dariobion / Stylings: @eduardomurari / @diegobbueno / Studio: @openstudio Not every form of discipline leads to rigidity. Some forms lead to clarity. Throughout the conversation with Dr. Hiran Gasparini, this was perhaps the most striking impression. Although his journey was built in environments where performance, results, and precision often take center stage, nothing in his discourse seems driven by urgency. There is method. There is consistency. But above all, there is awareness. It is intriguing to realize that the same person who spent more than a decade representing the Brazilian National Judo Team chose to dedicate his professional life to a specialty that demands not only technical expertise, but also the sensitivity to understand something profoundly human: the way people see themselves. And perhaps that is precisely where his story becomes truly compelling. Not in the accumulation of titles. But in coherence. Long before Medicine, there were the tatamis. There were training sessions repeated to exhaustion, national and international competitions, qualification for the pre-Olympic trials, and a decade representing Brazil on the national judo team. It was a journey shaped by quiet discipline and by the understanding that true growth rarely happens where comfort exists. Years later, at the Federal University of São Paulo (UNIFESP), one of the most respected medical institutions in the country, the same logic remained. The challenges changed. The responsibilities evolved. Yet the pursuit of excellence became less associated with perfection and increasingly connected to depth. Perhaps this is why his perspective on aesthetics moves in the opposite direction of what dominates much of today's conversations. Rather than transforming faces into repeated versions of the same ideal, his approach begins with what makes each person unique, with what allows individuals to remain recognizable to themselves. Throughout this conversation, it becomes evident that his relationship with Rhinoplasty goes far beyond technique. There is a genuine interest in what exists between form and meaning, between function and self-esteem, between what we see in the mirror and what we choose to preserve. Recently, during his participation at the Cairo Face Summit in Egypt, one of the leading international meetings dedicated to Rhinoplasty and facial aesthetics, this perception gained new layers. Surrounded by one of the civilizations that most profoundly influenced humanity's understanding of proportion, beauty, and permanence, Hiran returned to a reflection that seems to have accompanied him since the beginning: what endures through time is rarely born from standardization. Because, in the end, his story speaks less about surgery, aesthetics, or performance. It speaks about building. About remaining curious even after achieving success. About continuing to learn even after receiving recognition. About growing without giving up who you are. It was from this perspective that Hooks Magazine spoke with Dr. Hiran Gasparini about excellence, high performance, and the increasingly rare art of evolving without losing oneself. 1. Your journey spans both high-performance sports and a highly precise, individualized field of medicine. In an era where speed, excess, and immediacy seem to dominate nearly every sector, what does excellence mean to you today? For a long time, excellence was associated with perfection. Today, for me, it is much more closely related to depth, consistency, and responsibility. Both high-performance sports and Medicine have taught me that no meaningful achievement is built in haste. We live in an increasingly fast-paced era, marked by excess and a constant need for validation, but both Judo and Rhinoplasty have shown me the importance of the process, of quiet discipline, and of continuous evolution. Within Medicine, especially when working with the human face, I have learned that technique without sensitivity loses its meaning. We are not dealing solely with aesthetics, but with identity, functionality, and each individual's unique story. I believe that excellence today is precisely this: to continuously evolve without losing humanity, awareness, and respect for human individuality. 2. There is an increasingly prominent discussion about aesthetic standardization and the loss of facial identity. How do you view the challenge of preserving individuality in an era marked by increasingly homogeneous visual references? Individuality is precisely what makes each face interesting. Perhaps the greatest challenge in contemporary aesthetic medicine is remembering that beauty should not mean uniformity. We are living in a time when visual references circulate at great speed, often creating unrealistic standards. The problem is not in admiring certain features, but in believing that there is only one correct way to be beautiful. In Rhinoplasty, I always strive to understand each patient's story, characteristics, and identity. I believe that the goal is not to create a new face, but to reveal a more harmonious version of what already exists. When we preserve identity, we also preserve authenticity. And, to me, authenticity remains one of the most sophisticated forms of beauty. 3. Judo, running, and Medicine appear constantly intertwined throughout your personal narrative. At what moments did you realize that emotional resilience, silence, and self-control had become just as important as technical skill in your profession? I believe that sports taught me this long before I could understand it rationally. Judo, in particular, showed me from an early age that strength without control rarely takes anyone very far. There is tremendous power in silence, discipline, and the ability to maintain emotional balance even under pressure. Later, in Medicine, I realized that this ability would become even more important. Technical skill is essential, but it alone cannot sustain a solid career. In surgery, there are moments that demand emotional precision just as much as technical precision. Knowing how to remain calm, focused, and clear-minded while carrying the responsibility of operating on a human face is perhaps one of the most important aspects of the profession. Running has reinforced this lesson as well. There is something deeply transformative about understanding that endurance does not mean constantly accelerating, but rather learning to sustain long processes without losing consistency or identity. Today, I see that emotional maturity, self-control, and silence are not merely complementary traits in my journey; they have become an essential part of the way I live, operate, and relate to people. 4. You recently participated in the Cairo Face Summit in Egypt, one of the leading international meetings focused on Rhinoplasty and facial aesthetics. Being in a place historically associated with symmetry, art, and aesthetic construction throughout civilizations, did it change the way you perceive beauty, identity, and the future of Medicine? Without a doubt. Being in Egypt was a deeply symbolic experience for me, because it is impossible not to reflect on how humanity has always sought to understand beauty, proportion, and identity throughout civilizations. At the same time that the Cairo Face Summit presented advanced technologies and contemporary discussions on Rhinoplasty and facial aesthetics, there was also a very strong sense of permanence. The pyramids, the art, and Egyptian history itself remind us that true beauty endures through time precisely because it carries identity rather than standardization. This experience further reinforced a perspective that has long been part of my practice: in my opinion, the future of aesthetic medicine will become increasingly personalized, human-centered, and conscious. Technology will continue to evolve in remarkable ways, but I believe that the greatest differentiator will remain the sensitivity to understand the individuality of each face. Ultimately, beauty should not be about transforming people into identical versions of one another. To me, beauty exists when technique, balance, and identity coexist naturally. 5. We live in an era marked by constant exposure, comparison, and an almost obsessive pursuit of perfection. In your view, at what point can personal growth begin to turn into a loss of one's own identity? I believe that personal growth ceases to be healthy when it begins to stem from the rejection of who you are, rather than from a genuine desire for self-improvement. We are living in a time when people are constantly exposed to standards that are often unrealistic, heavily filtered, and extremely homogeneous. This creates a persistent sense of inadequacy, as if being in a process of growth meant moving further and further away from one's own essence. I see this very clearly in facial aesthetics. There is an important difference between enhancing something that affects your self-esteem and trying to completely erase your own features in order to conform to an external standard. When the pursuit of perfection begins to replace identity, there is a real risk of becoming disconnected from oneself. To me, true growth should expand who you are, not erase your history, your individuality, or the traits that make your face unique. Ultimately, I believe that beauty, maturity, and happiness have far more to do with authenticity than with perfection. 6. Behind the discipline, technique, and image built over the years, there is also a personal, quiet, and deeply human voice. If you could transform your entire journey into a single message to the world, what would you like to say? Perhaps the greatest lesson I have learned throughout my journey is that true strength does not lie in perfection, but in the ability to continue evolving without losing sensitivity, humanity, and identity. Sports taught me discipline. Medicine taught me responsibility. And life taught me that no achievement is meaningful if it distances us from who we truly are. If I could leave a single message, it would be this: there is nothing wrong with wanting to evolve, grow, or transform. What matters is that this process happens without erasing your essence. I strongly believe that every person carries a unique beauty, a story, and an individuality that deserve to be respected. Perhaps true success lies less in becoming someone perfect and more in becoming someone whole. In the end, the best version of ourselves is never finished; it is always under construction. Purchase the printed edition of this issue by clicking below. Worldwide shipping available:
- The Price of Referrals: When Trust Enters the Negotiation
There is a major secret in the events industry that many are even afraid to expose, but not me, because I will always stand by the bride who is being misled. PHOTO DISCLOSURE PINTEREST Did you know that you may be hiring a service that is worth 10% to 20% less than what you actually paid for? Yes, this happens far more often than you might think, and in virtually every part of the world. No matter how good your wedding planner may be, how beloved or ethical they are, the chances that they are receiving referral commissions are extremely high. Now, does that always mean it is wrong? Let me give you different scenarios in which these commissions occur, and you can draw your own conclusions. The first scenario: the planner receives a commission but does not pressure the couple into hiring that particular vendor. They simply recommend that vendor first and strongly emphasize the quality of their work. Sometimes, that vendor would already be their top recommendation because of the excellent service they provide, and the important point here is the flexibility to accept your decision if you choose to work with a different vendor instead. In this case, the commission is not always included in the final price. Instead, it often comes directly out of the vendor's own pocket as a gesture of appreciation for the referral, whether in the form of cash, gifts, or services provided to the person who made the recommendation. The second scenario, and by far the most problematic one, is when the vendor includes the commission in your quote without informing you, and the planner strongly opposes, almost forbidding, your decision to hire someone else. Personally, I am against any commission that is funded by the couple rather than by the contracted vendor. Both the planner and the vendor are acting unfairly when they make arrangements behind the couple's back, leading them to believe that they had complete freedom of choice and that they were being guided toward the best option for their wedding. However, there are professionals who, even while receiving referral commissions, only recommend someone when it genuinely makes sense for the couple. In a world where this practice is almost inevitable, what kind of vendor do you want by your side? Someone who makes recommendations but remains open to listening and accepting your decision if you choose to hire someone else? Or someone who insists and does everything possible to ensure that you hire only their preferred vendor, without truly relevant reasons? Always pay attention to this: whether they support a professional based on solid reasoning and genuine justification. I personally also recommend some professionals with a certain “insistence,” because I know they are the best in their field and the chances of my brides having any issues with them are practically zero. And I receive nothing in return other than a simple “thank you for the recommendation, Ma!” I’ll end today’s reflection with a piece of advice: if your heart is set on a vendor and there are no reasonable objections to hiring them, your wedding planner cannot forbid your choice. Do you remember the “star vendor” from some of my earlier articles? They are nothing more than a service provider, and the one paying for that service is you. Do not allow yourself to be coerced if you suspect that the recommendation is not genuinely made. And if you are my bride, know that all my recommendations and guidance are always based on my experience and on the care I have for you and your partner, without exceptions!
- Rafael Cappellari: Two Decades of Elegance and Leadership in Men's Fashion
Photo: @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobuenno / Studio: @openstudio To celebrate a journey marked by authenticity and constant reinvention, Hooks Magazine presents Rafael Cappellari in an exclusive editorial that captures, through imagery, the essence of a career built on purpose, sophistication, and presence. With more than two decades dedicated to the world of men’s fashion, Rafael has established his name as a multifaceted professional, moving naturally and consistently between runways, advertising campaigns, and content creation. More than simply following trends, he has built his own narrative, in which style and identity go hand in hand. Photographed by Anderson Macedo, the editorial proposes a contemporary perspective on masculinity, exploring different nuances of the male image through a refined and timeless aesthetic. Each frame reveals not only the experience of someone who masters the language of fashion, but also the maturity of a professional who understands image as a powerful tool for communication and expression. Between new projects, international campaigns, and the expansion of Fashion Trip, an initiative created by Rafael to connect brands with exclusive experiences around the world, this new work reaffirms his leading role in a market that increasingly values authenticity, storytelling, and genuine connection. More than revisiting a consolidated career, this editorial celebrates the evolution of a man who has turned his journey into inspiration, proving that elegance, purpose, and relevance remain timeless in the world of fashion.
- From the Octagon to the Altar: Murilo Ninja Celebrates One of the Greatest Victories of His Life Alongside Raquel Oliveira
Photo: @laineweddings Last Saturday, June 20, MMA champion Murilo Rua experienced one of the most remarkable moments of his journey as he officially united with Raquel in an intimate ceremony filled with emotion, meaning, and affection. The event brought together close family members and friends at Ses Salines, a warm and elegant venue that beautifully reflected the essence of the bonds that have accompanied the couple throughout their story. Pastor Michel Piragine, from the First Baptist Church, officiated the ceremony and delivered a heartfelt reflection based on Psalm 127, moving everyone in attendance. The couple’s look was one of the highlights of the celebration. Raquel looked stunning in a gown that combined elegance and delicacy, featuring an impeccable silhouette and carefully crafted details that translated sophistication and romance in perfect harmony. Murilo, in turn, chose a refined classic-cut suit that highlighted his striking personality and brought even greater presence to the special occasion. Both looks were designed by Lachesis. The couple’s beauty was enhanced by the delicate work of Neusa Almeida, a highly respected beauty artist in the capital, renowned for her meticulous approach, resulting in elegant and natural looks. The celebration came even more alive with the vibrant energy of Syd Vinicius and his band, who performed classics from the 1970s and 1980s, keeping guests entertained on the dance floor. DJ Tato Mueller took over the decks, ensuring the party remained lively until the very end. Marcos Fogaça Jewels played a meaningful role in the exchange of rings, making this symbolic moment even more memorable. In an atmosphere of celebration and togetherness, the couple received heartfelt wishes of happiness, marking the beginning of a new chapter built on love, respect, and companionship. Sophistication was present in every detail of the production. The décor by DiDesigner Fabrics brought lightness and refinement to the setting, while the ceremonial team from In Love Wedding, a wedding production company, conducted the entire event with precision and sensitivity. The cake and desserts delighted guests with their impeccable presentation and unforgettable flavors, creating a truly unique experience that further enhanced this special occasion. Hayra Franco Fine Sweets left its signature touch with remarkable artistry and excellence. The Dream Image records immortalized the most emotional moments of the celebration, transforming each instant into memories that will accompany the couple for a lifetime. Laine Weddings carried out an essential work in preserving the emotion of the celebration in motion, capturing every detail, gesture, and feeling in a unique way. To conclude the special day, the couple headed to Hotel Sonnet in Curitiba, where they enjoyed a wedding night marked by comfort, privacy, and romance, beginning this new chapter of their lives together with even more enchantment. An unforgettable celebration, where every detail reflected not only refinement, but above all the strength of a story built on true and unshakable love. Long live the bride and groom!!! Technical Sheet: Wedding Planning: GiO Prates @gio.prates Video: @laineweddings Photography: @_dreamimage Venue: @ses_salinesbr Bride and Groom Attire: @lachesis_locacoes @lachesis_ternos Beauty Artist: @almeida_neusa Wedding Rings: Marcos Fogaça Joias Decoration: @didesignertecidos Ceremonial: @in.lovewedding Cake and Sweets: @hayrafrancodocesfinos Band: @sydvinicius DJ: @_djtatomueller Wedding Night: @hotelsonnet
- Beyond the Surface: Dr. Beatriz Kalil and the Courage to Build a Beauty That Begins with Authenticity
'HEALTH' EDITION COVER - JUNE 2026 ISSUE Photo: @andersonmmacedo_ @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Studio: @openstudio There is something curious about the skin: although it is the most visible part of the body, it rarely speaks only about appearance. For years, beauty was reduced to a superficial conversation — a territory often associated with vanity, excess, and the almost constant need to justify self-care. But perhaps the real misconception lies precisely there. Because behind every glance cast toward the mirror, there is a story. And more often than not, it has far less to do with aesthetics than we imagine. We live in an era marked by constant exposure. Never before have we had access to so many references, opinions, and expectations about who we should be. Amid filters, trends, and standards that change at the speed of a screen refresh, there is also a growing and silent search for something that seems increasingly rare: authenticity. For Dr. Beatriz Kalil, that search began long before medicine. Before the office, the conferences, and the clinical routine, there was a young girl fascinated by her mother’s perfumes, creams, and beauty rituals. A genuine interest in the world of self-care that, years later, would find in dermatology a path capable of naturally uniting science, aesthetics, and purpose — in a way that reflected who she had always been. Perhaps it is precisely this coherence that defines her journey. In a landscape where women are still often expected to soften parts of their identity in order to be taken seriously, Beatriz has built her place without giving up what makes her unique. Her light, spontaneous, and approachable communication style challenges the notion that authority must be distant. On the contrary, it demonstrates that knowledge and humanity can walk side by side. That sensitivity does not diminish competence. And that authenticity remains one of the most powerful forms of presence. Her perspective also challenges a widely romanticized idea in contemporary society: that success requires exhaustion. In a world that frequently turns fatigue into a symbol of achievement, she advocates for a professional journey built on consistency, purpose, and balance. An ambition that does not ignore life outside of work, but rather understands that a sustainable career depends precisely on it. Over the years, dermatology has allowed her to observe something that goes far beyond the surface. Because behind acne, scars, dark spots, or hair loss, there is rarely only an aesthetic concern. There are silent insecurities, stories of comparison, attempts at belonging, and often a fragile relationship with one’s own image. Perhaps that is why this conversation is not only about skin. It is about identity. About the way we learn to see ourselves in a world that constantly tries to tell us who we should be. About the difference between seeking approval and building confidence. And, above all, about the courage to remain true to oneself, even when it would be easier to follow already established paths. Because, in the end, it was never just about beauty. It has never been just about appearance. It has never been just about skin. It is about the relationship we build with ourselves when no one else is watching. And about the freedom that emerges when we understand that our worth does not depend on anyone’s validation other than our own. More than a conversation about dermatology, this is a reflection on the way we see ourselves, take care of ourselves, and build our relationship with the world. Between science, sensitivity, and purpose, Dr. Beatriz Kalil shares the reflections that shape her journey and her vision of beauty, self-esteem, and authenticity. 1. At a time when self-care has become both a trend and a source of guilt, why do you believe so many women still feel the need to justify taking care of themselves? I believe many women still feel the need to justify self-care because, for a long time, we were taught to place other people’s needs above our own. There is this idea that taking care of oneself can be superficial or even selfish, when in reality it should be seen as a form of respect and self-love. To me, self-care is not related only to vanity. It involves well-being, self-esteem, and health. When a woman feels good about herself, it reflects in all areas of her life. We are going through an important shift in this regard, but there is still a long way to go for personal care to be seen without guilt and without the need for external approval. 2. You often say that “the skin speaks all the time.” After years of listening to patients, what has it revealed about the way we are living today? The skin truly speaks all the time, and one of the things it reveals most about today’s world is the constant pursuit of immediate results. Today, people come to the clinic carrying countless references from social media and, often, the expectation of achieving exactly the result they have seen in someone else. But the reality is that each individual has a unique anatomy, facial structure, and set of characteristics. There is no standard that can simply be replicated. I also notice that we are living in an era of information overload. We have never had so much access to beauty and aesthetic content, and yet we have never compared ourselves so much. This constant exposure ends up creating insecurities and making many people start seeing flaws in themselves that they had never noticed before. The concerns that arrive at the clinic say a lot about this aesthetic pressure and about our current difficulty in respecting individual processes. In aesthetics, as in any other area of life, the best results require planning, professional guidance, and, above all, time. Rush rarely delivers excellence. That is why I believe the professional’s role goes far beyond performing procedures. It also involves guiding, aligning expectations, and helping each patient understand that the goal should not be to look like someone else, but to enhance their best version while respecting their individuality. 3. Your trajectory combines medicine with an openly embraced relationship with the world of beauty. At any point did you feel the need to prove your competence because you embrace your own femininity? Honestly, I have never doubted my competence because I embrace my femininity. To me, these two aspects have never been on opposite sides. I have always believed that knowledge, dedication, and professionalism are what define a professional, not the way she dresses, expresses herself, or chooses to present herself to the world. Throughout my journey, I learned that we do not need to give up our identity in order to be respected. On social media, for example, I never felt the need to follow a pattern or adopt a posture that didn’t match who I am just to appear more serious. When I chose to show my spontaneous, humorous, and light side, I realized it became a differentiator. I believe information does not need to feel distant in order to be relevant. In healthcare especially, there is often a tendency to communicate in an overly formal way, which ends up creating barriers with the audience. I chose to share knowledge while being myself, and I believe that authenticity creates genuine connections. In the end, femininity, personality, and competence can coexist perfectly. Perhaps it is precisely this combination that makes each professional unique. 4. We live in a culture that often associates success with exhaustion. What does it mean to you to build a high-performance career without giving up your own identity? We live in a culture that often romanticizes exhaustion, as if being constantly tired were proof of commitment or success. I do not believe in that. For me, high performance does not mean working nonstop, but being able to deliver results with consistency, purpose, and intelligence. I have always believed there is a difference between dedication and excess. When I am working, I am fully present and committed. But I also value time outside the clinic, because it is what allows me to recharge, experience new things, and continue evolving both as a professional and as a person. I strongly believe in smart productivity and quality of life. I do not see any point in building a successful career while neglecting our own health, relationships, and everything that makes us feel good. In the long run, that is simply not sustainable. To me, success is not reaching the point of exhaustion. It is building a journey I am proud of, while preserving my essence and creating a life that makes sense both inside and outside of my profession. 5. Throughout your experience as a dermatologist, what have patients’ insecurities taught you about human vulnerability? Throughout my journey, I have realized that skin is rarely just skin. Behind acne, scars, dark spots, or hair loss, there is often a story of insecurity, pain, comparison, and the search for acceptance. My patients have taught me, and continue to teach me every day, that we all carry vulnerabilities — even those who, on the outside, seem extremely confident. I have learned that self-esteem is far more delicate than we imagine, and that small changes can represent major transformations in the way someone sees themselves and positions themselves in the world. These stories have made me a more sensitive professional, but above all, they have transformed me as a person. I have learned to listen more and judge less. I have understood that each individual faces battles that are not always visible, and that empathy is not only an essential quality in medicine, but a way of seeing life. Today, beyond dermatology, I value authenticity far more than perfection. My patients remind me daily that caring for appearance can also be a way of caring for confidence, emotional health, and the way we relate to ourselves. 6. If you could leave only one message for the next generations of women, what would it be? If I could leave one message for the next generations of women, it would be: do not give anyone the power to define your worth. The world will always have opinions about how you should look, act, age, love, work, or live. But true freedom begins when we understand that we do not need to fit into anyone’s expectations in order to be enough. Never forget that a woman’s strength is not in perfection, but in authenticity. It lies in the courage to be who she is, even when it goes against standards, trends, or judgment. I hope you allow yourself to dream big, occupy spaces, change your mind, start over as many times as necessary, and build a life that makes sense to you, not to others. And above all, never forget that the most powerful beauty a woman can carry is the quiet confidence of someone who knows her own worth and does not need the world to validate it.
- Children at weddings: a debate that goes far beyond a simple “yes” or “no”
Photo Disclosure Internet This week, in my WhatsApp group with brides, a topic came up that always divides opinions: whether or not to invite children to weddings. First of all, I need to say that at no point did the conversation revolve around simply “not liking children.” On the contrary, the discussion was about much more practical issues, such as venue safety, the lack of childcare or recreational activities, and the responsibility of adults in certain situations. The main concern raised by the brides was the behavior of some parents at social events. Not because of the children themselves, but due to the lack of intervention from guardians when children are in situations that may disrupt the ceremony, interfere with the work of the staff, or even put themselves at risk. We know that many wedding venues are not designed to host young children without constant supervision. Swimming pools, sound equipment, lighting structures, exposed cables, and high-traffic areas can pose risks that are not always immediately visible. In addition, there is an issue of etiquette and common sense. Young children are still learning how to deal with emotions, tiredness, sleep, and frustration. That is part of childhood. In previous generations, when a child cried during a ceremony or a more silent moment, it was common for parents to step out for a few minutes until the child calmed down. Today, many brides report noticing a greater resistance to this, even in environments that require silence and collective attention. And here, an important reminder is needed: learning to hear “no,” respect boundaries, and understand different social contexts is also part of a child’s development. This is not about rigidity, but about preparing them for life in society. For this reason, for brides who are facing this decision, I would like to share a valuable piece of advice that emerged from our conversation. If your concern is related to safety or the venue’s structure, communicate this openly to your guests. Explain that the choice is not about affection or preference, but about the responsibility of ensuring everyone’s well-being. If you do want to welcome children but are concerned about situations that may arise during the ceremony, it is worth speaking with parents in advance and thinking of joint solutions. Reserving seats near exits, providing a support space, or investing in childcare services are alternatives that usually work very well. Now, for those who, like me, love seeing children taking part in such a special moment, there are several ways to make the experience more enjoyable for them. Soap bubbles for outdoor moments, magic slates, activity books, games for older children, and even entertainment teams can make all the difference. In the end, the decision is entirely up to the couple. The most important thing is that it is made consciously, considering the experience they want to provide, the safety of the children present, and how this choice will be communicated. Because, whether we like it or not, there will always be someone who disagrees with your decision. And that’s okay. It is part of the journey of planning a wedding to learn that some choices simply need to reflect what makes sense for you.
- The Final Hours as a Bride
You wake up startled by the alarm clock. You realize that perhaps that blend of lemon balm and chamomile tea you drank to calm your nerves wasn’t as mild as you thought it would be. You stretch, grab your phone, switch off airplane mode, and the messages you’ve been waiting for throughout the last 540 days of wedding planning begin to arrive: “The big day is finally here!” Photos Disclosure Internet You find yourself overwhelmed by the flood of messages from friends, family members, and vendors asking if you're feeling calm — which, ironically, only makes you more anxious. You decide there’s no way you can reply to everyone and move on to your final bridal rituals: breakfast, a shower, your skincare routine, a checklist of everything you need to bring to the venue, and finally, a call to your Groom so you can share one last conversation before becoming husband and wife. Upon arriving at the wedding venue, you wonder whether it was really necessary to be there six hours before the ceremony, as your makeup artist had asked. Still, you trust her and choose to prioritize living your day calmly. You exchange kisses and hugs with the venue manager, the decorator who has been there since early morning setting up the scene, and then head to the bridal room. The music box is playing nothing but hits: High School Musical, Hannah Montana, RBD, and the greatest pop divas. Your makeup artist begins the day with a wonderful spa treatment — one you don’t want to end — and your makeup and hair are done exactly as you had planned during the trial, in peace and with calm. Lunch break. You share laughs and wedding stories with the team, but you start to feel that familiar flutter in your stomach as you realize the ceremony time is getting closer. Suddenly, the photographers arrive. The making-of has finally begun. Two hours of photos and poses — both planned and spontaneous — lead to the most special moment: the groom’s gift. He chose the flowers you love and the piece of jewelry you had been admiring online for months. To keep the emotion of the moment alive, you are then surprised by the arrival of your bouquet. After so long, you are finally able to see with your own eyes a small version of your entire wedding décor in your hands. Now the moment has truly arrived — you are being called to put on your dress. A shiver runs down your spine as you accept your makeup artist’s help to get dressed, since the gown has those beautiful endless buttons and a zipper that is difficult to close on your own. As you step out of the room, you are met with gasps, compliments, and tears. You have never looked as radiant as you do today. Your final photos are taken with the most iconic bridal accessory: your veil. You look at yourself in the mirror, take in every detail of your bridal version, and try to etch into your memory the final minutes before saying “I do.” You go over your vows in your mind, the music, and the order of the procession, and try to focus on your coordinator’s instructions on how to walk in with your father toward the altar. But your heartbeat begins to race, filling your chest. You look at your father, who has tears in his eyes, and think: “I hadn’t noticed those lines near your eyes before.” You realize time is passing far too quickly — even more so for him, who still sees you as a 10-year-old on your first day of school, carrying a Barbie Fairytopia backpack. Deep down, you know it: you are still that dreaming little girl. Linked to him, with your train being carried by your coordinator, you begin to walk. With each step, each note of the processional music, each breath of your bouquet of lilies, you realize that all those nights spent planning, the endless Pinterest boards since you were 15, and all the savings made to afford it all were worth it. After all, standing in front of the closed door, ready to enter, you understand this was the real goal all along. To walk down the aisle, to find the only person in the world with whom you can imagine growing old, and to declare your love, surrounded by all your other loves. What happens next, my dear, is a surprise I will only allow you to experience in real life, when your turn comes. The only thing I can tell you in advance is that there is no feeling quite like walking through a long flower-filled aisle, seeing your future ahead of you, with the heart of a young woman in love.
- KHLOÉ KARDASHIAN UNVEILS XO BLUE, A FRAGRANCE INSPIRED BY THE TURQUOISE WATERS OF TURKS AND CAICOS
Few things have the power to evoke memories and emotions as instantly as a fragrance. With the launch of XO Blue, Khloé Kardashian transforms one of her favorite destinations into a sensory experience, capturing the essence of endless summer, crystal-clear waters, and tropical luxury. Photo Courtesy Khloé Kardashian Inspired by the breathtaking beauty of Turks and Caicos, the new fragrance marks the third release in Khloé’s growing perfume collection. Created in collaboration with renowned perfumer Clement Gavarry and Luxe Brands, XO Blue follows the success of XO Khloé and Almost Always, further establishing her presence in the beauty and fragrance industry. For Khloé Kardashian, the inspiration behind the scent was deeply personal, rooted in the idyllic landscapes of the Caribbean. “The Turks Islands and the Bahamas are so beautiful. The sand is white, and the turquoise water of the Turks Islands dominates there. It’s absolutely beautiful and exactly what I envision when I wear this fragrance.” That vision comes to life through a captivating blend of lychee, bergamot, dewy magnolia, and creamy coconut. The composition balances freshness with sensuality, creating a fragrance that feels both sophisticated and effortlessly escapist. Beyond the scent itself, Khloé was determined to ensure that every visual element reflected the fragrance’s identity. The striking blue bottle quickly became a non-negotiable aspect of the project. “Having the blue bottle was non-negotiable. We tried coming up with several creative and clever names, but I said, ‘No, let’s go with XO Blue.’ The fragrance feels so captivating, so vacation-like, so tropical, in my opinion. Everything just made sense.” The result is a fragrance that embodies the spirit of a luxury getaway, transporting wearers to sun-drenched beaches and unforgettable coastal landscapes with every spray. Interestingly, the project also pushed Khloé outside of her comfort zone. Known for her disciplined routines and consistency, she admitted that creating XO Blue encouraged her to embrace something entirely new. “I’ve always been a creature of habit and, dare I say, a little more rigid. I don’t usually explore, and I tend to wear the same fragrance. Consumers inspired me to create something new, something I wouldn’t normally wear, and it was a lot of fun.” That willingness to experiment is reflected throughout the fragrance, which introduces a more adventurous and playful side of Khloé while maintaining the elegance and confidence that have become synonymous with her personal brand. As XO Blue arrives just in time for the warm-weather season, the future of the fragrance line already looks promising. According to Luxe Brands executives, expansion plans are underway, with home fragrance and lifestyle products among the possibilities being explored.
- Brenner Longo: Far Beyond the Mirror! How Self-Esteem, Authenticity, and Human Connection Became the Pillars of a Journey That Transforms Lives
'BEAUTY' EDITION COVER - JUNE 2026 ISSUE Photo: @andersonmmacedo_ / @demmacedo / Beauty: @dariobion / Vídeo: @olivervideomaker_ / Styling: @diegobbueno @eduardomurari We live in an era where image occupies an increasingly larger space in our lives. Between screens, filters, and carefully edited versions of who we are, looking in the mirror is no longer a simple act. For many, it has become a constant exercise in comparison. But what if true transformation wasn’t about trying to become someone else? What if it began the moment we learn to recognize, value, and respect what makes us unique? It is within this reflection that Brenner Longo’s journey finds its deepest meaning. Born in Bicas, a town of approximately 15,000 residents in the countryside of Minas Gerais, Brenner grew up surrounded by the values that still shape the way he sees the world today: closeness, authenticity, and genuine care for people. Influenced by his father, he chose Dentistry as a profession and followed the path that seemed naturally aligned with his story. But in 2017, during his first encounter with Facial Harmonization, he discovered something that would completely transform his perspective on his career. It wasn’t the technique that impacted him. It wasn’t the procedures. It was the reaction of the people. The joy of those who regained the confidence to smile. The spark in the eyes of people who began to see themselves in a different light. The realization that small external changes could inspire far greater transformations within. Since then, Brenner has built a career grounded in a philosophy that goes against the excesses that often dominate the world of aesthetics. Rather than transforming faces, his mission has always been to enhance identities. Rather than following standards, to preserve individuality. For him, naturalness is not merely an aesthetic characteristic—it is a commitment. In a landscape where the pursuit of perfection has become an almost silent expectation, Brenner advocates that true beauty lies in authenticity. He believes that aesthetic procedures should respect each patient’s essence, and that emotional health, self-esteem, and well-being must go hand in hand with any physical transformation. Perhaps that is why his story extends far beyond aesthetics. Over the years, Brenner came to understand that what truly endures is not the result reflected in the mirror, but the confidence built through it. It is the impact that reaches relationships, dreams, opportunities, and the way each person chooses to occupy their place in the world. At the same time, throughout a journey marked by growth and national recognition, Brenner has preserved what he considers his greatest achievement: his family. Even living far from his roots, he remains committed to being present in the lives of the people he loves most, reminding himself every day that no professional success can replace the importance of the bonds that sustain us. In a market often associated with appearance, his message is surprisingly simple. Before any procedure, there is a story. Before any aesthetic change, there is a human being. And perhaps that is precisely why his work resonates so deeply with people. Because, in the end, true transformation is not about changing who we are. It is about feeling comfortable enough to become the most authentic version of ourselves. Because, in the end, true transformation never begins with the face. It begins with the way we choose to see ourselves. In a field often driven by appearances, Brenner Longo has chosen to build his journey from a place of essence. In this exclusive interview for Hooks Magazine, he speaks about his roots, purpose, family, self-esteem, and the responsibility of seeing each patient as much more than a reflection in the mirror. 1. You were born in a town of around 15,000 people in the countryside of Minas Gerais and built a career that led you to become a nationally recognized reference in facial harmonization. Looking back, what was the defining moment when you realized your story could go far beyond traditional dentistry and the limits of the town where you grew up? The defining moment—the real turning point—happened when I took my first Facial Harmonization course in 2017. My first experience with aesthetics was both wonderful and surprising, especially when I witnessed my patients’ reactions immediately after the procedures. The joy, confidence, and renewed energy they displayed in those moments left a profound impression on me. That was when I realized I could offer people a new way of seeing themselves, helping them rediscover their self-esteem and strengthen the care they gave to themselves. It was the starting point of my journey. I understood that this was only the beginning and that I needed to be in a place where I could bring natural, authentic, and purpose-driven aesthetics to as many people as possible. 2. Much is said about aesthetics as an external transformation, but you often associate your work with self-esteem and the way people see themselves. In a society marked by social media, filters, and increasingly present beauty standards, how has the relationship between image, confidence, and identity evolved in recent years? Today, our image plays a very important role, not only in how we are seen by those around us, but mainly in how we see ourselves. When we feel good and take care of ourselves, it has a positive impact on many areas of life. One thing naturally leads to another. We begin to see ourselves in a broader way and, as a result, we naturally seek to evolve in different aspects. That is why I believe everyone deserves the opportunity to take care of themselves, regardless of the chosen form. Having a moment dedicated to one’s self-esteem can be the beginning of a much greater transformation. 3. You have built your career defending naturalness in a market often driven by excess and fleeting trends. What does it mean, in practice, to help someone find their best version without losing what makes them unique? Naturalness can never be forgotten or distorted. Our essence and our characteristics must be preserved. Aesthetics is not about changing who we are, but about enhancing what already exists in a unique way in each person. That is why procedures must be individualized, respectful, and aligned with each patient’s identity. Unfortunately, in many cases, this perspective has been lost due to the pressure of socially imposed standards. But I always say that, before performing any procedure, we need to see the patient as a whole and prioritize health above anything else. Often, we need to take care of our mind before even taking care of our face. 4. Every great journey carries challenges, sacrifices, and lessons. What was the most striking obstacle you had to overcome to get where you are today, and how did that experience influence the way you see success and fulfillment? Without a doubt, the biggest challenge was leaving my hometown and leaving behind the tranquility of a less fast-paced life. Today I live far from my family and my son, but I consider it a non-negotiable commitment to be present in their lives. I travel every week from São Paulo to the countryside to maintain the most important bonds in my life. Being with my family and my son is essential to me. This is perhaps the greatest lesson of my journey: no professional success will ever be greater than the personal success of being close to and accompanying those we love. Family is everything to me, and that will never change. 5. Your work is directly linked to appearance, but many patients report changes that go far beyond the mirror, impacting confidence, relationships, career, and quality of life. In your view, what is the biggest difference between transforming a face and transforming a life? Transforming a face can be something temporary for many people. As human beings, we tend to quickly get used to good things and often continue seeking more. But when the change goes beyond aesthetics and reaches the way a person sees themselves and lives, the impact is much greater. That is when we see positive effects on self-esteem, joy, relationships, and many areas of life. Self-care, confidence, and self-love are transformations that last. They are achievements that no one can take away from us. 6. Beyond building a remarkable career, you have become a reference for professionals and patients across the country. When you look at everything you have built so far, what legacy do you want to leave behind? If you had the attention of the entire world for a few minutes, what would you make sure to say? I want to be remembered as a professional who conveys truth and who understands each person as unique. When a patient comes to me, the last thing we talk about is the procedure itself. Before that, we talk about life. I try to understand who that person is, what brought them there, and what challenges they are facing. From that understanding, I am able to build a plan that truly makes sense for them, looking at all aspects that may be impacting their well-being. The very concept of health teaches us that it represents a state of complete physical and psychological well-being. That is why I always tell my students that, when dealing with lives, our responsibility is to see the human being in an integral way, not just as a procedure or a source of profit. Our greatest reward is not performing treatments. It is fulfilling dreams, transforming stories, and helping each person feel more special in some way.
- MARCOS PITOMBO: THE ART OF STAYING IN MOTION
‘MAN’ EDITION COVER - JUNE 2026 ISSUE Photo: @andersonmmacedo_ / @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @diegobbueno @eduardomurari / Studio: @nasulstudio In an industry that celebrates the new with every season, remaining relevant for more than two decades requires far more than talent. It demands reinvention, consistency, and, above all, authenticity. Marcos Pitombo has built his career on exactly these pillars. With a solid and multifaceted body of work, the actor has navigated different phases of the Brazilian audiovisual landscape without ever losing what sets him apart: the ability to transform each character into a genuinely human experience. Over the course of more than twenty years, Pitombo has established himself as one of the most respected artists of his generation. Across television, film, streaming, and theater, he has developed a career defined by versatility, moving seamlessly between different formats, genres, and forms of expression. More than simply accumulating successful projects, he has built a trajectory guided by a constant pursuit of artistic growth and evolution. But for Marcos, the true secret to longevity is not the experience accumulated over the years. It lies in the ability to keep learning. “After more than twenty years in my career, I’m still discovering new things about the characters I portray, about people, and about myself,” he reveals. “Every project brings different questions, demands a different perspective, and invites me to step beyond my certainties.” His words encapsulate a trait that has defined his entire journey: an enduring sense of curiosity. In a profession that demands observation, listening, and sensitivity, Pitombo believes that growth happens precisely when an artist allows himself to remain open to the unknown. This willingness to explore new territories has led him to build a diverse and consistent career. On television, he won over audiences in productions such as Os Mutantes, Promessas de Amor, A História de Ester, Vidas em Jogo, Pecado Mortal, Vitória, Babilônia, Haja Coração, Orgulho e Paixão, and Salve-se Quem Puder. Distinct characters, varied narrative worlds, and one common thread: the emotional commitment that brings authenticity and depth to every story he tells. In film, he expanded his range through productions such as Jardim dos Girassóis and Os Farofeiros 2, demonstrating his ability to move effortlessly between dramatic and comedic roles. In the streaming space, he has embraced the industry's evolution by joining projects such as Chuva Negra, further highlighting his connection to the new forms of storytelling that continue to redefine contemporary entertainment. Despite his well-established presence on screen, it is on stage that Marcos has experienced some of the most transformative moments of his recent career. “Theater allows me to have a broader role in the creative process,” he explains. “There is greater room to develop ideas, choose stories, and build something in a more personal and authorial way.” This search for a more active participation in the artistic process has found fertile ground in works such as Clarice e Nelson, a play inspired by the works and reflections of Clarice Lispector and Nelson Rodrigues, and more recently Poemas, a text by Gabriel Chalita that explores universal themes such as love, memory, loss, and existence. On stage, without cuts or second takes, the actor finds a form of connection that no other medium can fully replicate. “There is a very powerful exchange of energy between actors and audience. Every performance is unique. Theater demands vulnerability, discipline, and absolute presence.” This full commitment seems to reflect the current moment in his career—one marked less by the pursuit of visibility and more by the search for meaning. When speaking about the criteria that guide his professional choices today, Pitombo shows the maturity of someone who understands that success and fulfillment do not always follow the same path. “I look for stories that spark curiosity, that bring reflection, and characters that challenge me. I don’t think only about the scale of a project, but about the connection it establishes with me and what it can add to my artistic journey.” It is a perspective that reveals not only an experienced artist, but someone who understands the importance of coherence in a market often driven by speed and constant exposure. This coherence also extends beyond stages and screens. Over the years, Marcos has built a public presence aligned with values such as respect, inclusion, diversity, and animal welfare. In an era in which authenticity has become one of the most valuable currencies of contemporary life, his stance reinforces the idea that influence and responsibility go hand in hand. “We live in a time when visibility comes with responsibility,” he reflects. “An artist’s role goes beyond the characters they portray. It also involves the spaces of dialogue they occupy and the values they choose to stand for.” This awareness of the impact of his voice helps explain why his career remains relevant after more than two decades. His work is not limited to entertainment; it also fosters reflection, empathy, and human connection. When asked about the legacy he wishes to build, his answer reveals the essence of everything he has constructed so far. “I’ve never thought of legacy as something you build alone. But I hope my journey is remembered for its coherence, authenticity, and respect for the audience and for the profession I chose.” Perhaps this is exactly what makes Marcos Pitombo such a singular figure in the Brazilian artistic scene. In an environment where longevity is often a challenge, he has turned evolution into a method, curiosity into fuel, and authenticity into a signature. Today, more than just an actor recognized for his characters, Marcos represents a generation of artists who understand art as a continuous process of discovery. A performer who continues to expand horizons, explore new languages, and build bridges between stories and people. Exclusive interview with Marcos Pitombo: 1. After more than 20 years of career, what still challenges and motivates you in acting on a daily basis? I think what motivates me most is precisely the fact that acting is never exhausted. After more than twenty years in my career, I’m still discovering new things about the characters, about people, and about myself. Every project brings different questions, demands a different perspective, and invites me to step beyond my certainties. The art of acting is very much about observation and listening. The more experiences you accumulate, the greater your emotional repertoire becomes—but also the greater your responsibility to tell stories in a truthful way. Today, I’m very interested in the idea and the possibility of understanding human worlds that are different from my own. And also of amplifying my own voice. Perhaps this is the greatest challenge and, at the same time, the greatest privilege of the profession: staying curious. I believe the day I think I already know everything about acting will be precisely the day I stop evolving. And this constant search for discovery is what continues to move me. 2. Among television, film, streaming, and theater, which format currently interests you the most, and why? I find it difficult to choose a specific format because, ultimately, what drives me is the same across all of them: the craft of acting. Regardless of the medium, we are always facing the same challenge, which is understanding human beings, building characters, and telling stories in a truthful way. Each language naturally has its own particularities. Television has a unique ability to reach millions of people and create a very close relationship with the audience over time. Cinema fascinates me through its aesthetic richness, the power of the image, and the possibility of immortalizing a story. Streaming has expanded narrative possibilities, allowing for more complex characters and freer formats. Theater, on the other hand, offers something irreplaceable: the live encounter, the immediate exchange with the audience, and the sense that each performance is unique. But despite the technical and creative differences, there is something that unites all these experiences. In all of them, the exercise remains the same: listening, observing, understanding emotions, and offering a part of yourself to bring other stories to life. Perhaps that is why I have never seen these formats as mutually exclusive choices. They all interest me because, in different ways, they feed the same passion that has accompanied me for more than twenty years: acting. 3. Theater has played an important role in your recent trajectory. What do the stage and live performance offer you that other languages cannot? I believe theater holds a special place in this stage of my career because it allows me a broader participation in the creative process. As the years go by, it is natural for many actors to also take on a producer’s and creator’s perspective, becoming more actively involved in choosing themes, texts, and stories they want to bring to the audience. Theater offers a lot of space for this kind of more authorial construction. In addition, there is a dimension of the stage that no other language can fully replicate: the direct encounter with the audience. In theater, everything happens in real time. There are no cuts, no editing, no second takes. There is a powerful exchange of energy, where actors and audience share the same experience in that exact moment. It is also a language that demands complete commitment from the performer. The actor is there with their voice, body, presence, and ability to connect with the narrative from beginning to end. I have been experiencing this very intensely in my recent work. In Poemas, for example, beyond acting, I was challenged to explore other forms of expression such as singing, movement, and an even more physical relationship with the scene. It was an extremely enriching process. Perhaps that is why theater continues to be such a fascinating space for me. It demands vulnerability, discipline, and absolute presence. It is a constant exercise in listening, surrender, and discovery. And after more than twenty years in my career, continuing to find places that challenge me artistically is something I value more and more. 4. How do you choose the projects you want to do today, at this stage of greater professional maturity? Today, more than ever, I seek coherence in my choices. I look for stories that spark my curiosity, that bring some reflection, and above all, characters that challenge me as an actor. Professional maturity gives us a clearer understanding of what makes sense for the moment we are living. I don’t think only about the scale of a project or its reach, but about the connection it establishes with me and what it can add to my artistic journey. In the end, I am still driven by the same restlessness that brought me here: the desire to tell good stories and to find characters that take me to places I have not yet explored. 5. What legacy do you hope to build as an artist beyond the characters you portray? I have never thought much about legacy as something you build alone or can fully plan. But I hope my journey is remembered for coherence, authenticity, and respect for the audience and for the profession I chose. We live in a time when visibility comes with responsibility. I believe the role of the artist goes beyond the characters they portray. It also involves how they occupy spaces of dialogue, the values they stand for, and the way they use their voice to contribute to meaningful reflection. I try to do this genuinely, both in the projects I take part in and in my public life. If, throughout my journey, I can inspire more empathy, respect, and sensitivity through my work and my actions, I will already feel fulfilled. In the end, I believe the stories we tell have value, but the way we choose to live and relate to the world is also part of our work.
- Celebrity Photographer Nilo Siqueira Celebrates Wedding in Italy
Photos: @luigimatino_ After officially registering their civil union in London last month, Nilo Siqueira and Marco Altamura celebrated their highly anticipated wedding in Italy this Friday (June 5). The photographer, known for working with celebrities such as Virginia Fonseca and Belle Silva, gathered family and friends for a celebration defined by sophistication, exclusive experiences, and breathtaking scenery. The festivities began on Thursday (June 4) with a pre-wedding event on the Amalfi Coast. In a relaxed atmosphere, guests were welcomed to a seaside gathering that served as the perfect prelude to the big day. On Friday, the couple took center stage in an emotional ceremony filled with unforgettable moments. One of the highlights came immediately after the exchange of vows, when a burst of colorful smoke filled the sky, creating a vibrant backdrop for the newlyweds’ kiss. Among the standout details of the celebration were the Cartier Trinity wedding bands, valued at approximately R$30,000 (around $5,500) each, as well as the looks curated by Brazilian stylist Rodolpho Rodrigo. With an estimated investment of R$1.2 million, the wedding reflects the growing trend of destination celebrations and transformed Italy into the setting for one of the most meaningful moments of the couple’s journey together. “I am living one of the happiest moments of my life. Seeing people we love traveling from different parts of the world to celebrate our story is something that deeply moves us. It is an honor to bring together friends and family in such a special place to share this important chapter of our lives,” says Nilo Siqueira.
- Camila Dias Introduces Benuá: A New Chapter of Growth, Purpose, and Expansion in the Beauty Market
Influencer and entrepreneur Camila Dias is embarking on a new chapter in her entrepreneurial journey with the launch of Benuá, a brand born from the evolution of a previous project and representing both a strategic and emotional repositioning in her career within the fragrance industry. Photo Disclosure Press Camila Dias The new brand was born not as a break from the past, but as the continuation of a story of learning, growth, and adaptation to the market. It also reflects the need for a name change following a legal dispute related to similarities with an existing brand. "It was my first dream come true. My first brand allowed me to enter the market, learn, make mistakes, achieve successes, and prove to myself that I was capable. But it grew and showed the potential to go far beyond what had originally been envisioned. Benuá was born as a natural evolution. It’s not a rupture—it’s a sign of maturity," Camila explains. Photo Disclosure Press Camila Dias A More Strategic and Mature Phase If the first stage was defined by courage and experimentation, Benuá represents a moment of greater clarity and strategic positioning. Camila highlights that she now has a deeper understanding of consumer behavior and the importance of building a brand with a long-term vision. "In the beginning, I had passion, courage, and determination. Today, I still have all of that, but I also have experience. I understand the market better and recognize the responsibility that comes with building something solid," she says. Photo Disclosure Press Camila Dias A Brand Aligned with Her Personal and Professional Journey Benuá also reflects the entrepreneur’s current stage in life, as she sees herself in a more established phase both as a woman and as a business leader. "It represents a woman who continues to dream, but who has already built a great deal. It carries sophistication, purpose, identity, and ambition." A Positioning Focused on Desire and Emotional Connection The brand’s new strategy embraces an aspirational positioning, centered on emotional connection and audience identification. "We don’t want to simply sell products. We want to create desire, a sense of belonging, and genuine identification. Our communication is more mature, more strategic, and focused on building a strong brand." The Emotional Challenge of Change Photo Disclosure Press Camila Dias “It was difficult. There is a strong sense of attachment because it represents a very important phase of my life. But sometimes you need to let go of what is comfortable in order to grow. It was both a rational and emotional decision.” Lessons that Shape the Future Among the key lessons from her previous journey, the entrepreneur emphasizes the importance of brand building and the consumer experience. "I learned that while the product is important, the brand is everything. People don’t just buy a perfume—they buy a story, a feeling, and an identity." Launch and Public Response Benuá was officially launched on the 6th and has already received a positive initial response from the public, according to Camila. "It was emotional. We received many messages of support, anticipation, and affection. It shows there is a community believing in the project." Perfume as Experience and Identity For Camila, the growth of the fragrance market is directly connected to the search for experiences and identity. "People want to feel represented. Perfume has become an extension of personality and of how someone wants to be remembered." A Brand with an Expansion Vision Although fragrance is the initial focus, Benuá is already born with plans to expand into the beauty and wellness sector. "We’ve been developing body moisturizers with the same fragrances as the perfumes for over a year, but we haven’t launched them yet because I want to reach a formulation I am 100% satisfied with." Purpose and Message of Benuá Photo Disclosure Press Camila Dias More than products, the brand aims to convey a message of self-esteem, faith, and authenticity. "I want to convey the feeling that you deserve to live a beautiful life. Not a perfect one. A beautiful one." Multiple Roles in Building the Brand Camila concludes by highlighting the multiple roles she plays within the business. "Today I see myself as an influencer, creative director, and entrepreneur all at once. Each role strengthens the others. It’s intense, but I continue doing the best I can." Benuá therefore emerges as a symbol of a new phase: more conscious, strategic, and aligned with the construction of a brand that seeks to go beyond products, becoming instead an experience, an identity, and a sense of belonging.












