A content creator based in Miami turns the daily life of a Brazilian immigrant into social media success and a voice for thousands living abroad Photo Disclosure Press From holding a vacuum to garnering millions of views, Lucas Galhano, known on social media as “Lucas the Cleaner,” is now one of the most charismatic and authentic content creators within the Brazilian community in the United States. Born in São Paulo and living in Miami for over five years—totaling thirteen years in the country—he has transformed the daily life of an immigrant janitor into a showcase of humor, empathy, and relatability that has captivated followers both in Brazil and abroad. With videos full of spontaneity, sarcasm, and joy, Lucas shares the everyday routine of an ordinary worker in the United States, breaking stereotypes and giving visibility to thousands of Brazilians living abroad. “I’ve always advocated for the cause of Brazilian immigrants in the U.S. I decided to make videos showing and representing this universe, giving a voice to those who often live in the shadows. I do this with a lot of humor and sarcasm because I believe joy is also a form of resistance,” says the influencer. Photo Disclosure Press A digital content creator since 2021, Lucas blends comedy, entrepreneurship, lifestyle, travel, and relationships in his content, always with the lightness of someone who has learned to laugh at their own challenges. His real life—as a janitor, husband, and immigrant—provides the perfect backdrop for authentic stories in which audiences see themselves reflected. His relationship with his wife, Carolina Rubião, is also a highlight in his videos. With “Brazilian blood but American upbringing,” as he describes it, the contrast between them produces hilarious and genuine moments about daily life, cultural differences, and love across worlds. “Carol is completely different from me. And that’s exactly what drives our followers crazy. Our day-to-day, shown in our stories, is real. And I believe that’s what connects people to our story,” Lucas explains. Photo Disclosure Press More than just a funny character, Lucas o Faxineiro represents pride, resilience, and authenticity. His message goes beyond jokes: it’s about dignity in work, faith in the journey, and the certainty that no profession defines a person’s worth. Today, he is a role model among Brazilians living abroad, creating content that combines humor and purpose while reshaping perceptions of those who left the country in search of new opportunities. “Even though I’m a janitor in real life, a profession looked down upon by many, I live with joy. I grew on social media because I show who I am—unfiltered, unashamed, and proud of what I’ve built,” Lucas concludes. Photo Disclosure Press Photo Disclosure Press

The presentation marked the brand's international launch with a collection inspired by sustainability and conscious luxury Photo: Daniela Vilas Boas Victoria Alta Costura’s international debut, under the creative direction of Charles Hermann, took place in Milan last Saturday (10/10) and marked the beginning of a new chapter for the Brazilian brand. The collection, which symbolizes the maison’s official launch abroad, showcased a sophisticated approach to sustainability and the art of upcycling, focusing on the patchwork technique—a symbol of reconstruction, memory, and purpose. “In this collection, which marks our official international launch, we are extensively showcasing the patchwork technique,” explains Hermann. “Patchwork, which involves reusing materials, allows us to give new life to fabrics used throughout the year, transforming what would otherwise be discarded into something valuable. By repurposing these materials, we avoid unnecessary waste and contribute to environmental preservation. In this way, we create patchwork dresses that not only have aesthetically pleasing designs but also reflect our commitment to sustainability.” Photo: Daniela Vilas Boas With a palette that moves between blue, green, and red, the collection also unfolds into shades of pink, black, white, off-white, and subtle variations of purple and butter yellow. Lightness is the guiding principle—the chosen fabrics prioritize comfort and practicality, resulting in dresses perfect for festive events, yet equally versatile for travel. Photo: Daniela Vilas Boas Taffeta takes center stage, engaging in a contemporary dialogue with international runways. “We’ve noticed this fabric prominently featured in Dior, Chanel, and Balenciaga shows,” the designer comments. “The collection reflects current runway trends, even without prior analysis or in-depth knowledge of them. This convergence is extremely rewarding, as it demonstrates the validation of our work and its natural alignment with the references we admire.” Photo: Daniela Vilas Boas Victoria Alta Costura has been taking international strides for some time. The brand already has an established clientele in Dubai, South Africa, Switzerland, France, and the United States, in addition to having designed creations that have graced iconic red carpets such as the Venice Film Festival, Cannes Film Festival, amfAR, and other major international events. In Brazil, the maison also stands out for dressing prominent figures from the artistic and social scenes, reaffirming its position among the leading references in contemporary national luxury. Photo: Daniela Vilas Boas

With over $14 million in recorded sales this year and 23 closed transactions, Dourado has reached the top 1% of real estate agents nationwide in sales volume Photo: Marco Lamoglie Daniel Dourado , a licensed real estate agent in Florida, has been ranked among the most productive real estate agents in the United States in 2024, according to RealTrends Verified — one of the industry’s most respected platforms. With over $14 million in recorded sales this year and 23 closed transactions, Dourado has reached the top 1% of agents nationwide in sales volume. The data is audited annually by RealTrends , which evaluates millions of licensed real estate professionals across the country. Photo: Marco Lamoglie Unlike many professionals who work in teams and share sales, Dourado operates completely independently. Each transaction is a direct result of his individual work. “This achievement represents much more than numbers. It reflects my clients’ trust and the commitment to building an ethical and consistent career in the United States, focused mainly on Brazilians who want to invest or live in Orlando,” says the agent. Currently, Dourado is part of Premier Sotheby’s International Realty, a global network specializing in high-end properties. He assists Brazilian clients interested in acquiring vacation homes, luxury real estate, or strategic investments in Florida—particularly in the Orlando area. He also supports families relocating to the United States and entrepreneurs seeking asset protection through the American real estate market. Photo: Marco Lamoglie RealTrends is nationally recognized for publishing annual rankings of the most productive professionals in the industry, based on audited data. In 2024, Dourado ranked 13,937th in sales volume—a remarkable achievement among more than 1.6 million licensed agents in the country. “I am proof that with dedication, discipline, and a focus on results, a Brazilian can compete on equal footing with the best professionals in the world, even in a demanding market like the U.S.,” he concludes. Daniel Dourado Entrepreneur, investor, and real estate agent in Central Florida Website: https://danieldourado.us/

Photo Disclosure by Kylie Cosmetics Kylie Jenner is revisiting one of her most iconic alter egos — King Kylie  — with a new cosmetics drop and musical reinvention. On October 18, the King Kylie Collection  will be released under Kylie Cosmetics, coinciding with her feature on the new single “Fourth Strike”  with the duo Terror Jr. Aesthetic Revival, Reinvented The collection both honors and updates the visual identity that defined Kylie’s mid-2010s era: teal and blue accents, bold textures, and unapologetic glam. In promotional teasers, she appears with dip-dyed teal hair ends, jewelry that echoes past campaigns, and visual callbacks to the original King Kylie  era. Photo Disclosure by Kylie Cosmetics Kylie wrote: “This King Kylie Collection is truly for you!!! … I wanted to give you exactly what you’ve been waiting for.” Her return wasn’t just cosmetic: she steps into the musical spotlight, lending her voice to “Fourth Strike” . “There was a little rumor 10 years ago that I was the one actually singing on 3 strikes! … so I had the idea to come together for Fourth Strike and it would actually be ME FEATURED! … I was soooooo nervous but so grateful.” Photo Disclosure by Kylie Cosmetics This blending of aesthetic and audio reinforces the idea that the new King Kylie  is as much persona as product. Tension Between Past and Present Despite this revival, Kylie has also reflected publicly on her style evolution. In an interview with Elle, she observed that while King Kylie will always be part of her, “it’ll never be what it was when I was younger.” Photo Disclosure by Kylie Cosmetics She said she’s “definitely had some moments of quiet luxury … but I’m always experimenting.” She has also admitted that many trends of her earlier era no longer resonate: “That era will always be a part of who I am, but it'll never be what it was when I was younger … I probably would never wear lash extensions and thick eyebrows … There are just certain trends that I’ve grown out of.” This dual posture — embracing nostalgia, yet moving forward — gives the new launch emotional complexity. The Collection & Cultural Moment The King Kylie Collection  includes revamped versions of fan-favorite lip kits, glosses, and color products, all reinterpreted with modern formulations and finishes. The aesthetic is unapologetically theatrical, but the messaging is clear: this is a return with purpose, not just a reissue. Her alignment with Terror Jr.  is symbolic. Having long been rumored to be involved with their 2016 song 3 Strikes , Kylie now claims ownership of that narrative, flipping speculation into feature. The single “Fourth Strike”  acts as both prelude and accompaniment to the collection’s launch. Fashion, Identity & Messaging Kylie’s relaunch underscores a key truth of contemporary fashion and beauty: it’s not just product that sells, but story, heritage, and continual reinvention. In returning to King Kylie , she taps into her archival identity while reframing it for a generation that expects nuance, authenticity, and evolution. For fashion editors, stylists, and beauty insiders, the new King Kylie  moment offers fertile ground: how to present it, how to pair its jewelry and textures with modern looks, how to narrate its evolution. It suggests that fashion’s most exciting moves come not from discarding the past, but from reinterpreting it — giving legacy looks renewed purpose.

Photo Disclosure Press After a decade devoted to music, the Minas Gerais-born actress and playwright returns to the stage with “As Portas Só Abrem por Dentro”  (“Doors Only Open from the Inside”), which premieres in Rio under the direction of Ciça Castello and with an original score by André Abujamra. After ten years away from theater — a period in which she dedicated herself intensely to music, releasing an original album, appearing on Billboard highlights, and amassing millions of streams on Spotify and YouTube — actress and playwright Maíra Labanca now marks her return to the stage with “As Portas Só Abrem por Dentro.”  The play is directed by Ciça Castello, making her debut in the role, with an original soundtrack by André Abujamra and production by Diga Sim Produções. Trained at the legendary Grupo Galpão, where she starred in Chekhov classics and delved into works by Brecht and Ionesco, Maíra built her artistic foundation on political, existential, and language-driven theater. This solid background and restless gaze now surface in an original work that navigates memory, humor, and reflection. During the pandemic, the artist reignited her acting career. She returned to studying theater and film, took courses in Brazil and Madrid, participated in short films, worked on independent productions in Spain, and joined the cast of the feature film “Faixa Preta”  (HBO Max). In partnership with actress Luana Camaleão, who also shares the stage, Maíra builds a dramaturgy marked by sharp humor, existential questioning, and emotional delicacy. “This play is based on real events. It’s about childhood — that ground we walk on for a lifetime. I believe, in some way, everything we are is born there. Childhood is that invisible thread that guides us into adulthood and never lets us stop,” says Maíra Labanca. “As Portas Só Abrem por Dentro” thus marks Maíra’s reunion with her first artistic home: the theater — the place where it all began and where, once again, she reinvents herself.

Photo Disclosure Press Businesswoman and influencer Kamilla Agacci Boing celebrates, on October 10, 10 years of marriage with her husband Marcelo Boing, in a vow renewal ceremony that promises to unite emotion, purpose, and sophistication. The event, initially scheduled to take place in 2024, had to be postponed, making the reunion even more meaningful for the couple. For the occasion, Kamilla will wear a custom-made gown by designer Camila Fraga Ateliê, renowned for her creations that combine romance, lightness, and elegance. “I took care of every detail with great affection, and I feel as excited as if it were the first time,” says Kamilla. “I chose a dress that truly reflects who I am, something that represents my essence and this new chapter we are living. I am very happy and thrilled to celebrate love once again, surrounded by our family and friends.” More than just a celebration, the date will also be a gesture of collective love. Instead of gifts, the couple decided to turn the moment into an act of solidarity, asking for donations to a social project that deeply touches their hearts. Thus, in celebrating a decade of love, Kamilla and Marcelo not only reaffirm their bond but also strengthen the commitment to the values they believe in: empathy, sharing, and gratitude.

'STARS' COVER EDITION - OCTOBER 2025 ISSUE Photo and Creative Director: @ernnacost / Retouch: @mad.retocuher / Studio: @theforcex / Makeup: @mauromarcos / Styling: @yumikurita / Production: @tbellonzi Explosive on stage, magnetic on the dance floor, and innovative in every detail of her artistic aesthetic, Nat Valverde graces the cover of the STARS  edition of Hooks Magazine. More than just a DJ, she is a creative force who transforms every performance into a sensory spectacle, merging fashion, music, audiovisuals, and live performance into a captivating fusion. Born in São Paulo (Brazil) , Nat has been establishing herself as one of the leading names in the international electronic music scene. Her journey, which began in São Paulo’s clubs and quickly expanded worldwide, has already taken her to Lisbon, Madrid, Barcelona, Belgium, Australia, the United States, Canada, and South America . Today, she holds the 25th position in DJ Mag’s Top 100 DJs, a recognition that highlights not only her powerful sound but also her unique artistic identity. With a style that blends House , Tech House , and the intensity of Melodic House , her sets go beyond the expected. They are immersive experiences where costumes, designed by Nat herself, interact with the beats, while striking visuals create parallel narratives alongside the music. The result is a collective catharsis that extends far beyond the dance floor. “My creative process always starts with the context: the type of party, the style of the event, the first track that will open the night. Everything needs to connect with the outfit, because I believe each set should tell a story,” Nat explains, revealing how fashion and performance are intertwined in her identity. Among her references, pop, cinema, and fashion are essential starting points. Iconic divas, runway shows, and even animations bring to life visual scenarios that break from the obvious and become central to her creative vision. “I like to seek unexpected inspirations because I always want to bring something unique and innovative to the audience,” she says. Authenticity is, without a doubt, her strongest trademark. It’s what has allowed Nat to share the stage with names like Vintage Culture , Bruno Be, Carola, and Pontifexx , and it’s also what makes her unforgettable at the major festivals she plays. “A true connection only happens when you are genuine. Following trends or copying what already exists doesn’t work. The audience can feel when you’re bringing your essence to the stage,” she says. Exclusive Interview: 1. How does your creative process begin when transforming each costume into part of the narrative of your shows? “My creative process starts with analyzing various factors, such as the type of party — whether it’s during the day or at night — the musical style, and the theme of the event. In addition, I follow the different phases of my career, creating a unique costume style that adapts to each occasion. I believe that the introduction, the first track of the set, must interact with the chosen outfit, because I’ve always sought to tell a story through both music and clothing. This connection between costume and narrative is fundamental for me.” 2. What art and film references influence the construction of your live sets and visuals? “Without a doubt, my artistic and cinematic references play a crucial role in shaping my sets and visuals. I draw inspiration from pop divas, while also keeping up with fashion trends and runway shows. Cinema is also a rich source of ideas; often, I find inspiration in films or even animations. I like to explore unexpected references, stepping away from the conventional in the electronic scene. This allows me to bring something truly unique and innovative to my looks.” 3. When did you realize your sound had truly reached an international audience? “My journey unfolded quickly, and my first international trip, to Argentina, happened just a few months after I started performing. That experience opened doors to many opportunities. From the beginning, my work stood out for its thematic performances and elaborate costumes, which drew the attention of both audiences and producers. This uniqueness certainly helped my sound reach a wider audience and go viral.” 4. What can we expect from the new sound of your upcoming tour, and how does it align with your current identity? “This is an exciting question because I’m going through a transitional moment in my career, introducing a new sound to reach new audiences. While I want to continue connecting with the fans who already follow me, I also dream of expanding my reach by exploring different facets of House and Tech House, even though I’ve always performed these styles. This second half of the year, we’re developing some innovative projects that I can’t reveal yet, but I’m eager to share them soon. My goal is to maintain a strong and authentic identity, bringing my aesthetic and musical references into these new experiences without losing the essence that defines me.” 5. What is the secret to maintaining an intense connection with the audience, even at large festivals? “For me, the secret to maintaining a strong connection with the audience, even at major festivals, is always being authentic. It may sound cliché, but it’s absolutely true: bringing your essence to the stage is essential. If you try to fit into standards or copy what’s already been done, it won’t resonate with people. True connection happens when you perform genuinely, whether your style is bold or unconventional. Authenticity is what truly sets each artist apart and ensures a meaningful bond with the audience.”

With over 12 years of experience, the CEO of R.A. Soluções Inteligentes has become a leading figure in the tax market, returning billions to Brazilian companies and changing the game of business prosperity. 'BUSINESS' COVER EDITION - SEPTEMBER 2025 ISSUE Credits: Thiago Magalhães - @thiagomagalhaesretratista / Production: Jk360 Translating tax bureaucracy into something simple, straightforward, and profitable is a rare talent. Roberto Amaral has made it his mission. From humble beginnings, facing the challenges of a field often seen as dry, complex, and inaccessible, he chose to carve a path of impact. Where many saw only paperwork and regulations, Roberto saw hidden opportunities—forgotten values in taxes that, once properly recovered, could become fuel for businesses to thrive. From this vision, R.A. Soluções Inteligentes ( Smart Solutions) was born—a company that today stands as a national reference and is beginning to emerge on the international stage. More than just calculations and legislation, its work is about making a direct impact on the lives of businesses and entrepreneurs: real cash flow that means survival, growth, job creation, and new dreams made possible. “We don’t just recover credits. We restore confidence, momentum, and a future for those who dare to build.” Career & Purpose Roberto, how did your journey in the tax market begin? “My story began more than 12 years ago, when I realized that many companies had forgotten amounts in taxes paid improperly. In the beginning, it was difficult because the market was very distrustful and perceived as overly bureaucratic. But my mission has always been to simplify—to show that it wasn’t just about numbers, but about tangible resources that could transform the future of a business.” What sets R.A. Solutions apart in the market today? “What sets us apart is our obsession with real results. We have a highly qualified team, cutting-edge technology, and our own methodology—but above all, we have commitment. We only rest when we see the resources in the client’s account.” Impact & Results You often mention “forgotten money in taxes.” Can you explain? “Many business owners don’t realize it, but Brazilian tax legislation allows for the recovery of improperly paid credits. It’s money that already belongs to the entrepreneur—it just needs to be claimed. I usually say it’s as if there were a hidden safe inside the company, and our job is to find the key.” What have been the most striking impacts you’ve witnessed? “I’ve seen companies on the verge of shutting down manage to survive thanks to these restitutions. Others have used the recovered credits to expand, open new branches, and create jobs. It’s moving to see how technical work can have such a powerful human impact.” “Every real recovered can mean the difference between shutting down or conquering new markets.” Market Vision & Future The tax sector is still seen as bureaucratic and inaccessible. How can this perception be changed? “With clarity and technology. We need to speak the entrepreneur’s language and translate what seems complicated into practical results. When we show credit transformed into cash, the whole perspective changes.” How do you see the future of the tax market in Brazil and worldwide? “The future is digital. We will increasingly see integrated systems, artificial intelligence, and automation. This will reduce errors and increase efficiency. I want R.A. Soluções to be at the forefront of this transformation, including on the international stage.” The Leader and the Man Beyond the executive, who is Roberto Amaral outside the office? “I’m a family man. Married, someone who deeply values the small yet unforgettable moments. I enjoy sports, being outdoors, and living life intensely. The balance in my life comes from my family.” You often speak about your father. What role has he played in your journey? “My greatest example is my father, who is now 80 years old. A man of achievements, passionate about life, always an athlete at heart. He taught me discipline, resilience, and above all, humility—values I carry with me to this day. And of course, my mother, who has always been present and is the love of my life. But speaking of my father, even with all his victories and even his defeats—which I see as part of life—he never lost his passion for simple things. That inspires me every single day. From him, I inherited the strength to persist and the love for pushing past limits.” “My father taught me that success is not just about achieving, but about living with passion and purpose.” What advice would you give to young entrepreneurs? “Persistence. Success isn’t luck—it’s daily discipline. It’s ethics, study, and resilience. Never give up at the first obstacle—every fall is a step that takes you higher.” “Persistence is the key. Success isn’t luck—it’s daily discipline.” Roberto Amaral is not just a specialist in tax recovery: he is the Guardian of Forgotten Value, someone who sees opportunity where many see only bureaucracy. His work has saved companies, generated jobs, and transformed lives. More than numbers, he delivers prosperity. The legacy he is building shows that the tax market can be not only accessible, but also one of the greatest tools for business growth in Brazil and worldwide. The Digital Future You are now stepping into the digital market. Can you tell us about this new chapter? “Yes, this is a very special phase. After years working directly with tax recovery, I decided to share my experience through digital courses. I want to train young accountants, lawyers, entrepreneurs—people who wish to enter this highly promising market. The internet gives us something extraordinary: the ability to learn and teach every day. Just as I keep learning, I want to share this knowledge. My mission now is to open doors, show the way, and create opportunities so more people can transform their lives through the tax market.” “Knowledge only has value when it is shared. My mission now is to open doors and show that the tax market can change lives.” R.A. Smart Solutions The tax future begins here. @robertoamaraloficial | www.rasolucoesinteligentes.com Get the print edition of the Business issue featuring Roberto Amaral. Worldwide shipping:

‘JAPAN’ ‘ 日本’ COVER EDITION - GLOBAL ISSUE Photo: Yuna Yoshimori - @yoshimoriyuna / Makeup & Hair: Hazuki - @leafmoonaion / Styling: Hoshikuma Minami - @hoshikuma_minami The JAPAN  edition of Hooks Magazine  features on its cover an artist who defies boundaries and reinvents the dialogue between sound, style, and digital culture: Hoshikuma Minami . Her journey began with the vocal dance group Wagamama Rakia , where she captivated audiences not only in Japan but also across China and Taiwan. That international energy laid the foundation for her solo career, where her distinctive voice took center stage—appearing in Fortnite lobby tracks and global rhythm games like Arcaea . For Minami, music and gaming are inseparable worlds that constantly elevate each other. Beyond her solo path, she embraces chaos and dark humor in DEATHNYANN , her project with daidai of Paledusk, bringing a powerful mix of destruction and playfulness to the stage. Performing internationally, she recalls the intensity of Shanghai audiences, whose unrestrained emotions transformed concerts into immersive, theme-park-like experiences. Yet Minami’s creativity isn’t confined to sound. Her fashion, rooted in the Japanese concept of yūgen , a subtle, mysterious beauty, pushes boundaries with surreal hairstyles and eccentric styling. For her, clothing is an extension of her vision: immediate, fearless, and timeless. With authenticity and audacity, Hoshikuma Minami embodies the spirit of a new era where music, fashion, and art converge to form a universal language. Check out the exclusive interview with the singer: 1. You started out with Wagamama Rakia and now have an established solo career. How was the transition from performing in a group to standing on your own as a solo artist? As a solo artist, I wanted to dive into a world I had never imagined before. But at the same time, I truly loved my bandmates, so in the beginning it was really scary and lonely to leave them. When I sing a whole song and realize that the only voice I hear is my own, it really sinks in that I chose to express myself as a solo artist. Now, I can freely create the music I love without bothering anyone else—maybe that’s actually a good thing. laughs. 2. Your voice has been featured in Fortnite songs, bringing the gaming community closer to your work. How do you see this intersection between music and digital culture? Even before Fortnite, my music often crossed paths with games. For example, one of my songs was chosen for the hardest stage of the global rhythm game Arcaea. I believe good games always come with good music. Sometimes I even feel like, “Is the game good because of the music, or is the music good because of the game?” That’s how inseparable music and games are to me. 3. DEATHNYANN, your project with daidai from Paledusk, has such an intense and unique energy. What draws you most to this darker, more irreverent side of performance? Creating music for DEATHNYANN is always pure fun. Rather than feeling “difficult,” the word “fun” fits it best. While the project often shows a poisonous and dark side, I think we also carry a strong sense of pop within it. Daidai is truly an incredible creator. Recently, we’ve been meeting often even outside of music, and whenever we go out to eat, for some reason we’ve only ever had yakiniku together over the past few years. Maybe we’re a little unusual. laughs Still, the most captivating moments for me are when my voice and his music collide in such an electrifying way. 4. You’ve performed across different countries, from Japan to China and Taiwan. What has been the most memorable experience of sharing your music with international audiences? One of the biggest things I realized while performing overseas is how differently people express their emotions compared to audiences in Japan. I felt this especially strongly when we performed in Shanghai. When people are having fun, when they’re moved, when their hearts are touched—they just shout out, “Wow!!” It’s such a simple reaction, but it left a big impression on me. In Japan, people tend to hold back. If no one around them raises their hands, they hesitate to raise theirs. If no one is shouting, they feel awkward about doing it themselves. But in Shanghai, the audience was far more active than what we’re used to in Japan. It felt almost like they were enjoying a theme park attraction—the way they threw themselves into the moment was so impulsive and full of joy, and I thought it was amazing. That made me want Japanese fans, when they share the same floor with audiences from other countries, to feel free to open their hearts more. (Though maybe that’s just me meddling. laughs) That’s why I’ve always looked forward to both: overseas fans coming across the sea to Japan, and Japanese fans traveling abroad to join us at our shows. 5. Your style has captured the attention of artists and creatives worldwide. How does fashion play into your artistic identity? I project my worldview into fashion just as much as I do into music. Through everything I create, I’m always chasing something that’s hard to put into words. In Japanese, there’s a word for it: yūgen—a kind of subtle, mysterious beauty. That’s why I intentionally choose fashion that feels otherworldly. I might wear an impossible hairstyle or cover myself with an absurd number of stuffed animals. I’m always trying to express that boundary between something that exists in this world and something that doesn’t. I also think the idea that “at a certain age you should dress quietly” is ridiculous. No matter how old I get, I’ve decided I’ll keep wearing clothes that I intuitively feel are beautiful. That’s the kind of person I want to be—someone who shows that it’s okay to keep choosing what you love at any age. Music can’t be experienced until you press play, but fashion communicates instantly at first glance. Even if someone isn’t into my music, they might think, “Her fashion is so cool, I want to listen.” That happens all the time. In that sense, I think I’m pretty lucky—because my worldview is just too good. Get the print edition of the JAPAN issue featuring Hoshikuma Minami. Worldwide shipping:

'USA' COVER EDITION - SEPTEMBER 2025 ISSUE Photo: Carlos Mancinni / Stylist: Lacerda MY2K In the USA edition of Hooks Magazine, the cover stars Bianca Rodrigues , a name that embodies the essence of the new generation of entrepreneurs: boldness, discipline, and purpose. Even at a young age, Bianca chose to forge her own path, driven by the desire to achieve independence and turn dreams into reality. Her journey is defined by the courage of someone who believes that inspiration and results can go hand in hand. From her very first steps in the business world, Bianca faced insecurities, lack of experience, and even doubts about her choices. However, instead of stepping back, she turned every obstacle into a stepping stone. Discipline and resilience became not just qualities, but true pillars of her career. Today, her professional demeanor stands as proof that challenges are fuel for growth. Bianca believes that the key to a solid business lies in three fundamentals: resilience, consistency, and passion. These are not just concepts but practices she lives by daily. This balance is also reflected in how she manages her personal life alongside professional commitments, always with careful planning, clear priorities, and appreciation for the people around her. Her arrival at Farmasi Brazil as a brand ambassador marked a turning point in her career. Captivated by the brand’s vision of combining beauty, health, and accessible entrepreneurship, Bianca saw an opportunity to amplify what she already believed in: transforming lives through self-esteem and confidence. For her, representing Farmasi is far more than promoting products — it is about conveying a lifestyle that inspires freedom and empowerment. The impact of this partnership goes beyond image: it has given Bianca a new dimension of leadership, stronger connections with people, and broader horizons in the beauty and wellness market. Today, she sees herself as a voice that not only shares knowledge but also inspires others to believe in their own potential. Exclusive Interview: What motivated you most to take the first steps as an entrepreneur at such a young age? From an early age, I always had the desire to achieve independence and build something that was truly my own. What motivated me most was the belief that, with determination and courage, I could turn dreams into reality and also inspire others to do the same. What challenges did you face at the beginning of your journey, and how did they shape the professional you are today? At the beginning, I faced insecurities, lack of experience, and even some doubts about my choices. But each obstacle strengthened me, taught me to persist, and showed me that discipline and resilience are fundamental for growth. These challenges were essential to my professional development. In your view, what qualities are indispensable for someone who wants to build a solid, long-term business? I believe three qualities are indispensable: resilience, to face the highs and lows along the way; consistency, to stay focused even when results seem slow; and passion, because without love for what you do, it’s impossible to sustain a long-term project. How do you balance your routine between personal life, professional commitments, and future projects? Balance comes from planning and setting priorities. I strive to organize my routine, understand my limits, and value moments with the people I love, without neglecting my professional commitments. I see balance as a daily process, where I learn to adjust my schedule and keep my energy focused on what truly matters. What most impressed you about Farmasi Brazil’s proposal and made you accept the invitation to become a brand ambassador? What impressed me the most was Farmasi’s vision of combining beauty, health, and accessible entrepreneurship. The brand’s purpose aligns closely with my own beliefs: transforming lives, restoring self-esteem, and empowering people. Being an ambassador means representing not only quality products but also a lifestyle that inspires confidence and freedom. How has Farmasi impacted your entrepreneurial journey and expanded your perspectives in the beauty and wellness market? Farmasi has brought a fresh perspective to my journey, broadening my opportunities and connecting me with a market full of possibilities. Beyond offering amazing products, the brand has allowed me to grow as a leader, share knowledge, and positively impact others. Today, I feel that my entrepreneurial journey has gained even more purpose and vision. Get the print edition of the USA issue featuring Bianca Rodrigues. Worldwide shipping:

Photos Disclosure Press In addition to the activation at one of São Paulo’s most iconic landmarks, the brand founded by Pétala and Yanka Barreiros is preparing a promotional agenda that includes a trip with influencers. Pétala Beauty, the beauty brand created by sisters Pétala and Yanka Barreiros, chose Roda Rico — the largest Ferris wheel in Latin America and São Paulo’s newest postcard-worthy attraction — as the stage for the launch of its latest fragrance. The activation, highlighted by the special lighting of the structure, aims to combine visual impact, sensory experience, and cultural connection. According to the brand, the choice of Roda Rico was strategic. “It reflects the grandeur, modernity, and cultural connection that Pétala Beauty seeks in its activations. It’s a setting that combines visual impact with accessibility to the public, making it the ideal place to unveil the name of our new fragrance in an unforgettable moment,” say the founders. The lighting was designed to reflect the fragrance’s identity, with colors and movements that evoke the sophistication and boldness of the product. More than just a promotional action, the proposal is to create an immersive experience. “We want to spark emotion, curiosity, and enchantment. Just like OUTSIDE 28, this activation was developed to be striking and memorable,” the founders highlight. In addition to the Ferris wheel activation, Pétala Beauty also has a promotional agenda planned for the new fragrance. Among the initiatives is a trip with influencers, reinforcing the brand’s strategy of connecting with different audiences through exclusive experiences. With its investment in large-scale actions, Pétala Beauty reinforces its branding strategy. The goal is to establish the brand as innovative and culturally connected. “Our aim is to generate recall, create an atmosphere of desire, and show that perfumery can also take over major urban spaces,” say the Barreiros sisters. According to the company, aligning with urban icons strengthens its vision that beauty goes beyond products. “Beauty is a form of expression and is present in every sphere of life. By joining forces with symbols like Roda Rico, we show that perfumery is also culture, movement, and collective identity.” With bold, high-visibility actions, Pétala Beauty is betting on experiences to position itself as a brand that translates emotions into real-life moments, both inside and beyond the bottle.

Photos Disclosure by Press With more than 13 years of entrepreneurial experience, veterinarian Raphael Clímaco has become one of the leading figures in Brazil’s pet industry. A graduate of Faculdade Pio Décimo in Aracaju (SE), he began his clinical career in 2011, when he founded Mr. Zoo 24-Hour Veterinary Hospital, now recognized among the Top 100 veterinary hospitals in the country and recently expanded with the opening of a new branch in Belo Horizonte. The inspiration to create a pet health plan came from a striking experience: a pet owner brought his diabetic dog to the hospital in an advanced stage of the disease, and unfortunately, she had to be euthanized. At that moment, the owner confessed that if he had the option to invest a monthly fee to avoid that outcome and save his pet’s life, he would have done so without hesitation. This episode sparked Raphael’s idea of offering pet owners a continuous and affordable healthcare alternative, leading to the creation of Plamev – Pet Health Plan in 2013. Initially limited to Mr. Zoo, Plamev grew to become a national benchmark in animal welfare. Following an administrative restructuring and the entry of investors, the company consolidated its presence nationwide, growing more than 250% during the pandemic and attracting funds such as FIR Capital and VS1 in a Series A round. Today, the plan offers coverage across Brazil, with digital tools that connect clients to an extensive accredited network. With a visionary mindset, Raphael decided to step away from clinical practice to dedicate himself fully to management and innovation in the sector. It was in this transition that he created Acelera Vet, a training hub designed for veterinarians who want to manage their businesses efficiently, exploring areas such as management, marketing, leadership, and technology. Recognized for combining purpose and strategy, Raphael Clímaco’s mission is to transform the Brazilian pet market by creating solutions that unite animal care with efficient management. From a local veterinarian to the leader of a growing ecosystem, his journey inspires professionals and entrepreneurs to believe in sustainable growth driven by innovation.