From Cleaner to Digital Phenomenon: Lucas o Faxineiro Wins Audiences with Humor, Authenticity, and Representation

A content creator based in Miami turns the daily life of a Brazilian immigrant into social media success and a voice for thousands living abroad

From holding a vacuum to garnering millions of views, Lucas Galhano, known on social media as “Lucas the Cleaner,” is now one of the most charismatic and authentic content creators within the Brazilian community in the United States. Born in São Paulo and living in Miami for over five years—totaling thirteen years in the country—he has transformed the daily life of an immigrant janitor into a showcase of humor, empathy, and relatability that has captivated followers both in Brazil and abroad.

With videos full of spontaneity, sarcasm, and joy, Lucas shares the everyday routine of an ordinary worker in the United States, breaking stereotypes and giving visibility to thousands of Brazilians living abroad. “I’ve always advocated for the cause of Brazilian immigrants in the U.S. I decided to make videos showing and representing this universe, giving a voice to those who often live in the shadows. I do this with a lot of humor and sarcasm because I believe joy is also a form of resistance,” says the influencer.

A digital content creator since 2021, Lucas blends comedy, entrepreneurship, lifestyle, travel, and relationships in his content, always with the lightness of someone who has learned to laugh at their own challenges. His real life—as a janitor, husband, and immigrant—provides the perfect backdrop for authentic stories in which audiences see themselves reflected.

His relationship with his wife, Carolina Rubião, is also a highlight in his videos. With “Brazilian blood but American upbringing,” as he describes it, the contrast between them produces hilarious and genuine moments about daily life, cultural differences, and love across worlds. “Carol is completely different from me. And that’s exactly what drives our followers crazy. Our day-to-day, shown in our stories, is real. And I believe that’s what connects people to our story,” Lucas explains.

More than just a funny character, Lucas o Faxineiro represents pride, resilience, and authenticity. His message goes beyond jokes: it’s about dignity in work, faith in the journey, and the certainty that no profession defines a person’s worth. Today, he is a role model among Brazilians living abroad, creating content that combines humor and purpose while reshaping perceptions of those who left the country in search of new opportunities. “Even though I’m a janitor in real life, a profession looked down upon by many, I live with joy. I grew on social media because I show who I am—unfiltered, unashamed, and proud of what I’ve built,” Lucas concludes.