Bianca Rodrigues: The Future of Purpose-Driven Entrepreneurship
- Matheus Hooks/ Editor-In-Chief
- 56 minutes ago
- 3 min read
'USA' COVER EDITION - SEPTEMBER 2025 ISSUE
In the USA edition of Hooks Magazine, the cover stars Bianca Rodrigues, a name that embodies the essence of the new generation of entrepreneurs: boldness, discipline, and purpose. Even at a young age, Bianca chose to forge her own path, driven by the desire to achieve independence and turn dreams into reality. Her journey is defined by the courage of someone who believes that inspiration and results can go hand in hand.
From her very first steps in the business world, Bianca faced insecurities, lack of experience, and even doubts about her choices. However, instead of stepping back, she turned every obstacle into a stepping stone. Discipline and resilience became not just qualities, but true pillars of her career. Today, her professional demeanor stands as proof that challenges are fuel for growth.
Bianca believes that the key to a solid business lies in three fundamentals: resilience, consistency, and passion. These are not just concepts but practices she lives by daily. This balance is also reflected in how she manages her personal life alongside professional commitments, always with careful planning, clear priorities, and appreciation for the people around her.
Her arrival at Farmasi Brazil as a brand ambassador marked a turning point in her career. Captivated by the brand’s vision of combining beauty, health, and accessible entrepreneurship, Bianca saw an opportunity to amplify what she already believed in: transforming lives through self-esteem and confidence. For her, representing Farmasi is far more than promoting products — it is about conveying a lifestyle that inspires freedom and empowerment.
The impact of this partnership goes beyond image: it has given Bianca a new dimension of leadership, stronger connections with people, and broader horizons in the beauty and wellness market. Today, she sees herself as a voice that not only shares knowledge but also inspires others to believe in their own potential.
Exclusive Interview:
What motivated you most to take the first steps as an entrepreneur at such a young age?
From an early age, I always had the desire to achieve independence and build something that was truly my own. What motivated me most was the belief that, with determination and courage, I could turn dreams into reality and also inspire others to do the same.
What challenges did you face at the beginning of your journey, and how did they shape the professional you are today?
At the beginning, I faced insecurities, lack of experience, and even some doubts about my choices. But each obstacle strengthened me, taught me to persist, and showed me that discipline and resilience are fundamental for growth. These challenges were essential to my professional development.
In your view, what qualities are indispensable for someone who wants to build a solid, long-term business?
I believe three qualities are indispensable: resilience, to face the highs and lows along the way; consistency, to stay focused even when results seem slow; and passion, because without love for what you do, it’s impossible to sustain a long-term project.
How do you balance your routine between personal life, professional commitments, and future projects?
Balance comes from planning and setting priorities. I strive to organize my routine, understand my limits, and value moments with the people I love, without neglecting my professional commitments. I see balance as a daily process, where I learn to adjust my schedule and keep my energy focused on what truly matters.
What most impressed you about Farmasi Brazil’s proposal and made you accept the invitation to become a brand ambassador?
What impressed me the most was Farmasi’s vision of combining beauty, health, and accessible entrepreneurship. The brand’s purpose aligns closely with my own beliefs: transforming lives, restoring self-esteem, and empowering people. Being an ambassador means representing not only quality products but also a lifestyle that inspires confidence and freedom.
How has Farmasi impacted your entrepreneurial journey and expanded your perspectives in the beauty and wellness market?
Farmasi has brought a fresh perspective to my journey, broadening my opportunities and connecting me with a market full of possibilities. Beyond offering amazing products, the brand has allowed me to grow as a leader, share knowledge, and positively impact others. Today, I feel that my entrepreneurial journey has gained even more purpose and vision.
