Photo Pinterest Rihanna's makeup brand offers products to embrace the pink tone that sets the season. The fashion and beauty world has been greatly inspired by the Barbiecore trend, which went viral on social media. With a focus on vibrant pink, it didn't take long for the trend to captivate fashionistas and make its way into the red carpet looks of Hollywood celebrities. Fenty Beauty has curated the perfect products to embrace the Barbiecore mood, the new beloved aesthetic. Barbiecore beauty is inclusive of all skin tones, body types, and genders, and Fenty Beauty couldn't miss out on it. The brand presents a range of products in pink shades that help create the perfect makeup to complement the looks of this trend. Fenty Beauty is available at Sephora physical stores and on the website. fentybeauty @badgalriri @priscillaono #fentybeauty

Photos Prada - PR Press Pass - Photography Norbert Schoerner American producer and actor Jake Gyllenhaal stars in the new 2023 eyewear campaign for Prada Linea Rossa, captured in a series of images by photographer Norbert Schoerner. Echoing the imagery of Prada Linea Rossa's Spring/Summer 2023 collection, the campaign presents an unreal landscape, blending the natural and the urban, the instinctive with the considered. Urban and natural landscapes confront each other in impossible combinations, paradoxical visions that reflect the essence of contemporary life. Jake Gyllenhaal embodies the spirit of the modern explorer amidst these contrasting realities, the urban trail - the nature of the city - defining a new idea of contemporary adventure to discover the metropolitan terrain, the landscape of the 21st century. Gyllenhaal comments for Hooks, "I am honored to be a part of the Prada family once again, collaborating with the incredible Norbert Schoerner on the Prada Linea Rossa 2023 eyewear campaign. I love the Prada team. They are wonderful artists and collaborators, and we had a great time working together on this campaign. Remaining true to the brand's beauty, the new Prada Linea Rossa eyewear is incredibly designed and skillfully crafted." The images reflect the identity of the Prada Linea Rossa Impavid eyewear collection, the interweaving of different universes. The elements were inspired by high-performance sports - dynamic design, super lightweight structures, and technical details - to bring frames to life for urban living. The innovative Tuning lenses enhance the contrasts of colors in the sports environment and the city, respectively, for an enhanced and detail-rich vision.

By Matheus Hooks NEW YORK, NY - Coach has released today "Courage to Be Real" with a short film starring the brand's new global ambassador, Lil Nas X, featuring his latest single, "STAR WALKIN" - directed by Petra Collins. An appeal to encourage self-expression, Courage to Be Real is Coach's mission and message about embracing every aspect of who you are with confidence - and inspiring others to express themselves authentically as well. Collins' film and photography for the Courage to Be Real campaign tells the story of Lil Nas X's courageous evolution into the person he is today and the obstacles he has overcome along the way. Set in a dreamlike world informed by Collins' shared vision and American pop culture of Coach, through the lens of the next generation, the film follows Lil Nas X through rooms that represent key moments in his personal journey - from his early days in the suburbs of Atlanta, to achieving fame through music, to becoming the multi-hyphenate superstar he is today. In each room, Lil Nas X moves through doors that represent the struggles he has faced in life -- from fear, doubt, to the judgment of others -- and finally takes the stage, inspiring the world to transcend their limits and express who they truly are. What is your vision for the collection? "My vision for Coach has always been to create a fashion world where people feel free to express themselves as they are," said Coach's creative director, Stuart Vevers. "To bring this vision to life, I was thrilled to bring Lil Nas X and Petra Collins together with Coach for the first time -- two artists who have changed the world around them by being themselves. The film we created together is a new way of storytelling that not only feels unexpected and different for us, but also helps to create a community around the values we share with the next generation." How do you, as a singer who breaks standards in the industry, fit into this collection? "My entire career has been about breaking down doors, and this campaign represents everything I've overcome so far," said Lil Nas X. "It's about stepping into new chapters of life, new experiences, and new versions of myself, and it's rooted in authenticity and self-expression - two things that I really care about. It was a lot of fun collaborating with Stuart and Petra to bring this to life." The campaign marks Lil Nas X's first collaboration with Coach as their newest global ambassador, where he will bring Courage to Be Real to life through future campaigns. As an artist who has broken barriers and bravely paved the way for others, Lil Nas X joins a legacy of pioneers in the house's history - from founder Miles Cahn, who earned Coach the title of the "Original American House of Leather" with his invention of Glovetanned Leather, to its first head designer Bonnie Cashin, who revolutionized the leather goods industry in the 1960s and 1970s with her colorful and practical bags, to Stuart Vevers today, who has transformed Coach with his vision of reimagined heritage for the next generation. "At Coach, we want to inspire people to have the confidence to express themselves and explore all that they are - to have the courage to be real," said Sandeep Seth, Global Chief Marketing Officer and President of Coach North America. "The campaign we are unveiling today is the first chapter of our Courage to Be Real mission and embodies the values that Coach has stood for generations. Created with Lil Nas X, an artist who has fearlessly opened new paths for others, the film tells the story of the challenges many of us face on our journeys of self-discovery and how self-belief and the willingness to take risks can inspire others to do the same." Courage to Be Real will continue to come to life through future campaigns and narrative moments focused on the theme of courageous self-expression. It is also the first campaign presented as part of the house's expressive luxury positioning, defined by self-expression, inclusion, and emotional connection, revealed last month. A director's cut of the film will also be released this week by Collins on her social channels. Watch the film by clicking here LINK YOUTUBE : Link FILM & PHOTOGRAPHY CREDITS: Director & Photographer: Petra Collins Set Designer: Nicolas Des Jardins Creative & Fashion Director to Lil Nas X: Hodo Musa Stylist: Stella Greenspan Movement Director: Anna Collins Hair: Coree Moreno Makeup: Grace Pae Nails: Temeka Jackson Music: STAR WALKIN’ (League of Legends Worlds Anthem) by Lil Nas X Creative Agency: Marcel Worldwide Creative Strategy: Mandai Loop SOCIAL MEDIA: @Coach; #CourageToBeReal #CoachNY Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

“LIFESTYLE” COVER EDITION - JUNE ISSUE Photographers @ guidorincon.ph @ aareiasphoto Hooks Team @ mathlopes @ directorhooks Eduarda Domingues is a model who is gaining more and more recognition every day. The young woman is also an investor and will soon become a biomedical professional. Originally from Pelotas, Rio Grande do Sul, she currently resides in Portugal and is affectionately called Duda. She is an example of persistence and courage. She is a woman dedicated to everything she sets out to do. Through her experiences, she has learned to assert herself and ignore unnecessary demands in her life. Today, she is much more self-confident and proud of it. She acknowledges that it takes a lot of willpower to achieve her dreams and goals, and she takes pride in not settling for her comfort zone. Duda was not afraid of change; she didn't hold onto places or people. She went after her dreams with courage, determination, and faith. Duda is extremely grateful to the women who contributed to shaping her into an empowered and dedicated adult. She makes sure to mention the important women who influenced her personality and character: her grandmother Cleia Maria Bohns Silva, her mother Mirian Bohns Silva, and her aunt Claudia Bohns Silva. She states that these women were true examples of strength and love. It is evident that she had inspiring role models. Check out the interview she gave to Hooks Magazine, discussing a bit about her life and future plans. Enjoy reading! 1 - Eduarda, to get to know you better, how would you define yourself in a few words? "I will choose three words that define me well: I am ambitious, determined, and very loyal." 2 - You are a woman who inspires many followers. How do you feel knowing about your relevance? "I feel very grateful to inspire other women. I love receiving messages from people in my hometown who are amazed and motivated to step out of their comfort zone when they see my perspective on life. I also know that it is a great responsibility to be a role model for so many people, and that motivates me as well. I strive to be a better person every day." 3 - In Brazil, you were studying biomedical science, right? Do you plan to finish that degree? Do your future plans involve returning to your studies? "That's right. I do plan to finish my biomedical science degree, but now in Europe. I hope to resume my studies in this field next year. I have identified a lot with this niche and I hope to complete it successfully." 4 - Eduarda, you are increasingly standing out in the modeling career. How did your interest in this fashion niche arise? How long have you been dedicated to this profession? "I have always had a great passion for fashion. I loved reading magazines that focused on fashion and watching TV programs that interviewed models, as well as enjoying watching fashion shows. I have always been very observant, detail-oriented, and these characteristics have been crucial in my journey. I have always enjoyed being in front of and behind the camera. When I was younger, I did some modeling jobs and even started a course in this field, but I gave up. At the time, I thought that only those who were really tall and very thin could be successful. During adolescence, I had many doubts and fears. Today, I want to explore more of the fashion world, and I know that I have the competence to do so." 5 - Could you tell us about some plans, projects, and ambitions you aspire to? "Of course. I have future plans to open my own aesthetics clinic and develop my own professional skincare and haircare products. I'm putting a lot of effort into making this expectation become a beautiful reality. I see myself in a few years living in a new country, with my family close by, my businesses thriving, and enjoying a peaceful life." 6 - It is evident that you are a very self-care-oriented woman. Do you have any complementary activities or hobbies? Which ones? Do you consider them to impact your life in any way? "I love taking care of myself, and I'm really enjoying this phase. I take care of my body, my thoughts, my nutrition, my skin—basically, anything that makes me a better person has my attention. Today, without a doubt, I am more attentive to areas that I didn't care about as much before." 7 - Have you always had this optimistic mindset and way of living? What tips would you give to those seeking a more carefree lifestyle? "No, I haven't always had this mindset. I always dreamed of living part of what I'm living today, but I never imagined that I would actually achieve it. I didn't have an easy childhood, but I had a lot of love, and from a young age, I always pursued my dreams. I worked for five years in a company, starting at a young age of 16, and I recognize that it taught me a lot, especially about wanting to grow. Moving to a different state took courage. I completely stepped out of my comfort zone because I wasn't as close to the people I love. I left Rio Grande do Sul and moved to Santa Catarina, then later to São Paulo, and now I live in Portugal. Today, I can confidently tell people that they shouldn't let fear dominate their desires. We shouldn't be afraid to leave any uncomfortable situation. The world is vast, and there are many opportunities for those who are brave and determined. To achieve goals, we should always have targets and plans and never give up. After all, no beginning is easy." 8 - Last question, but not least: If you could display a message on a billboard, what would it say? "The impossible is just a matter of opinion. Protect yourself and follow your dreams."

Photos from @mschf promotion The fashion industry is constantly surprising us with innovative trends, but it seems that the micro bags trend has gone beyond any expectations. After the success of the famous red boots by @mschf, which caused a sensation on social media a few months ago, the brand is back with a bold and ultra-modern creation. This time, they have launched a tiny neon version of the iconic On The Go tote bag by renowned @louisvuitton. This revolutionary microbag measures only a few micrometers and is so tiny that it can only be appreciated through a microscope. With meticulously detailed design, it is a true work of art in miniature scale. @mschf will surely provoke curiosity and admiration from fashion enthusiasts with this unique creation. To make the launch even more special, the microbag will be available this month as part of a batch in the Just Phriends auction, organized by renowned auction house Pharrell Williams. This event promises to be a spectacle for collectors and fashion enthusiasts, who will have the opportunity to compete for this exclusive piece to add to their collection. It's evident that this creation was made to go viral on social media and create a sensation. The question remains: who will bid the most to get their hands on this innovative fashion piece? We are excited to see how far the demand for this microbag will go and what the limits of this revolutionary trend that redefines the concept of miniaturization are. Get ready, as the fashion world is about to be conquered by a new wave of micro-accessories!

by Matheus Hooks Photo Pinterest With the arrival of winter, it's time to explore the trends that will define our style this season. Two dominant trends that stand out on the runways and in the wardrobes of the most fashion-forward individuals are leather and tailoring. In this article, we will delve into these trends and discover how to incorporate them into your own winter style. The Revival of Leather Photo Pinterest Leather makes a strong comeback in the fashion scene this winter. Whether in jackets, skirts, pants, or dresses, leather is a versatile material that adds a touch of boldness and elegance to outfits. This season, it stands out in vibrant colors such as red, electric blue, and emerald green, in addition to the classic black and brown. Pieces like skinny leather pants, structured blazers, and midi skirts are perfect choices for creating sophisticated and contemporary looks. Textured leather and details like zippers and laces are elements that add a modern and distinctive touch. The Sophistication of Tailoring Photo Pinterest Tailoring has always been synonymous with elegance, and this season it takes center stage with a renewed focus. Impeccably tailored blazers and trousers are essential for creating sophisticated and professional looks. However, tailoring also becomes more relaxed and adaptable to casual styles. Oversized blazers and tailored pants paired with sneakers or ankle boots provide a modern and laid-back look. Additionally, the trend of women's tailoring brings pieces such as dresses and jumpsuits with precise cuts and feminine details, combining the sophistication of tailoring with the fluidity and delicacy of women's clothing. Style tips: Photo Pinterest - Combine a colorful leather jacket with a pleated midi skirt and a knit sweater for a balanced look that blends sophistication with urban style. - Try skinny leather pants with a silk blouse and a structured cut blazer for an elegant and modern look. - Wear an oversized blazer with tailored trousers and sneakers for a chic and relaxed outfit. - For a feminine touch, opt for a tailored dress with delicate details such as ruffles or floral prints. Photo Robert Kamau by Getty - disclosure Pinterest Winter 2023/2024 brings forth two powerful trends: leather and tailoring. Both offer a plethora of possibilities to create sophisticated, elegant, and modern looks. Whether you incorporate a vibrant leather jacket or invest in well-tailored pieces, you'll be ready to face the season in style. Remember to adapt these trends to your own personal taste and create unique combinations that express your individuality.

Photos: Gudinni - @gudinni Clothing: Beme Clothing - @beme.clothing Shoes and Accessories: Gallitos - @gallitos_ Beauty & Hair: Aranza Galindo - @azagalindo Jewelry: @perlas_del_alma Hooks team Fashion Director: Matheus Hooks - @ directorhooks Marketing Director: Matheus Lopes - @ mathlopes Brazilian model Fernanda Bicalho has become a rising star in the international fashion scene. With agencies in Paris, Milan, and Mexico, this Sao Bernardo do Campo-born beauty is making waves across borders. Currently based in Mexico, Fernanda has exciting trips planned this year to Los Angeles, Milan, and Paris. Not only excelling as a model, Fernanda has also embraced her role as a digital influencer, representing various brands. Her passion for photography, video creation, and editing has added a new dimension to her career. Embracing this new phase of her life, she is determined to achieve all her goals with unwavering dedication. Stay tuned as Fernanda Bicalho continues to make her mark on the global fashion industry, captivating audiences worldwide with her undeniable talent and multifaceted pursuits.

Pinterest promotional photos Stay up to date with trends and learn how to stylishly and versatilely combine your boots. With the arrival of winter, boots take on a prominent role in the fashion world. In addition to protecting your feet from the cold and providing comfort, these footwear options become true key pieces for creating elegant and stylish looks. In this article, we will present valuable tips on which boots to choose and how to combine them to rock the season. 1. Popular boot styles: a) Ankle boots: Versatile and timeless, ankle boots are perfect for various occasions. They can be worn with dresses, skirts, jeans, or even shorts, adding a touch of casual or sophisticated style, depending on the combination. b) Over-the-knee boots: Over-the-knee boots have been trending for several seasons and continue to be a popular choice for winter. They are ideal for creating powerful and sensual looks. Pair them with skirts, short dresses, or skinny jeans for a stunning visual impact. c) Combat boots: With a more urban and edgy vibe, combat boots are perfect for casual and personality-filled looks. Pair them with jeans, leggings, or even loose dresses to add an interesting contrast to your outfit. 2. Style combinations: a) Casual chic: For a casual yet elegant look, pair your boots with skinny jeans, a silk blouse, and a structured blazer. Add accessories like a printed scarf or a hat for an extra touch of style. b) Boho style: Try combining your ankle boots with a flowing long skirt, a crochet blouse, and a fringed vest. This look is perfect for festivals or for a relaxed weekend outing. c) Classic elegance: For a sophisticated look, opt for high-heel boots paired with a straight-cut dress and a structured wool coat. Add tights and elegant accessories to complete the look. 3. Colors and materials: a) Versatile neutrals: Boots in neutral tones such as black, brown, and gray are safe and easy-to-match choices. They adapt to different styles and can be worn on various occasions. b) Vibrant tones: If you're looking for a bold touch, try boots in vibrant tones like red, green, or blue. These colors can add personality and make a statement in your winter look. c) Unique materials: Explore boots made of materials such as suede, textured leather, or patent leather to add texture and interest to your look. Take advantage of the above tips to choose the perfect boots and create amazing outfits this winter. Remember, fashion is a form of self-expression.

“STARS” EDITION COVER - JUNE ISSUE Photos: Sol Riveros - @ xue_photos Make up: Diego - @ makeupbydiego Hair: Blas - @ beautybyblas PR: Alberto Gomez - @ mediaconceptspr Hooks Team Fashion Director: Matheus Hooks - @ directorhooks Marketing Director: Matheus Lopes - @ mathlopes In an exclusive conversation with Mexican star Ninel Conde, we delve into her artistic career and discover her future projects. The actress and singer, renowned for her iconic role in the novela "Rebelde," shared her memories of the early years, from beauty pageants to portraying Alma Rey. Ninel revealed that she carefully selects her projects, seeking captivating stories that can deliver something special to her audience. Her musical versatility shines through as she explores different genres and stays updated with current trends. When asked about her favorite songs, Ninel expressed that each holds a special place in her heart, as they reflect a part of her essence. She is gearing up to release new music and promises musical surprises for this summer. Furthermore, Ninel shared her future plans, including participation in a reality show and her own television program a reality series about her life. She is also excited about the "Rebelde" group reunion tour, which has become a worldwide phenomenon. Discussing the evolution of the music and television industry in Mexico, Ninel emphasized the importance of adapting and delivering the best of her art. She stays abreast of trends, from music sounds to costumes. Lastly, Ninel expressed her love and gratitude for her fans, who have supported her throughout the years. She receives numerous messages and considers the connection with fans a divine gift and her ultimate motivation. Full interview now available, check it out below: 1. How did your artistic career begin and what were your first works? Started with a beauty contest, but actually, when I was a child, I always envisioned myself as a big star in acting and music. In my dreams, I always wished to do what I do now. I am truly grateful for every job and opportunity. They have all left me wonderful memories, but if I had to mention one, it would be Alma Rey. 2. How was your experience participating in beauty pageants and how did it influence your career? It was beautiful. I did it at a time when it was a significant movement. Families would pause to watch the pageants. It gave me a lot of confidence, trust, experience, and above all, stage presence. 3. Can you share some memories from your early years as an actress, singer, and dancer? They were special because my mom was very close to me. She was the brain behind my career, and thanks to her guidance and the love she put into everything, she steered me towards success and instilled discipline in me. That's why I am the artist I am today. 4. How do you choose your acting and music projects, and what do you look for in a role or song? I am very careful with the projects I choose. I read the scripts, the story, and if it captivates me, I move forward. Thank God, I am always offered projects, but it is essential to me what I deliver to my audience. So, I tend to be very demanding with the projects I dedicate myself to, whether in acting or music. 5. What is your musical creation process, and how do you choose the style and tone of your songs? Music is universal, and that's why it constantly transforms. I like to be avant-garde and versatile. Whether it's singing cumbia, regional Mexican, pop, or even urban rhythms that are currently in vogue. I am preparing many musical surprises for this summer. 6. What are some of your favorite songs that you have recorded and why? They are all very special to me. Each album and each song has a little bit of Ninel Conde. 7. How do you manage to balance your acting and music career, and how does this influence your schedule? In a completely busy schedule, thank God we have a lot of work. It's not just music; it's acting, my OnlyFans page, my marketing products, and also dedicating time to the gym and new projects. 8. What are some of your future plans in music and acting? In acting, you will see me soon in a reality show, but I will also be filming my own show, a reality about my life called "Ninel Conde Uncovered," which I hope you'll like. We are also about to release new music, and in July, I am going to Brazil for a sold-out show, and we just added one more date. I feel very happy and grateful to my fans. 9. How do you see the evolution of the music and television industry in Mexico, and how does this influence your career? It influences us to evolve, like everything and everyone else. The industry transforms, and we as artists have the obligation to give the best of our art. I like to stay updated on what's trending, from music sounds to costumes. 10. How are fans reacting to the return of the "REBELDE" group for a reunion tour? I think it has been a worldwide phenomenon, and I am happy about it. It was not only a wonderful era that set a precedent in music, but I also had the fortune to be part of it. The tour will be a great success! 11. Do you receive many fan messages, considering that your character Alma Rey was one of the most prominent in the novela? I receive a lot of messages. One of the things I love the most is that connection I have with my fans, with that family that has followed me for years and always supports me in my projects. It's a divine gift, and I genuinely appreciate it. They are my motivation and the reason for my existence.

She is one of the biggest fans of the Chanel brand. Photos Camilla Sella Pamela Alves is a Brazilian model who is making a name for herself in the international fashion scene. Currently living in New York, she has been working with major brands and participating in top industry events. She shared that one of her biggest aspirations is to work with a particular brand. "I am a huge fan of Chanel. I see it as a life goal to collaborate with them. I have already done an editorial for Bazaar featuring looks from the French fashion house, and I have worn their brand for significant moments. However, I confess that I still have the desire to star in a campaign or other direct work with the brand," she said. Pamela, who attended the last edition of the Cannes Film Festival, also revealed that she is studying and plans to invest in an acting career. "I am studying acting with Coach Nina Murano in New York. I intend to pursue an acting career and I am dedicating myself a lot. During the Cannes Film Festival, I had some meetings and received some audition invitations, but I am still considering everything," she disclosed.

"ACTRESS" EDITION COVER - JUNE ISSUE PHOTOS: João Cassio - @ joaocassioph Model: Bianca Alves - @eubiancaalvess Team Hooks Fashion Director: Matheus Hooks - @ directorhooks Marketing and design Director: Matheus Lopes - @ mathlopes Hooks Magazine is pleased to present an exclusive interview with the talented Bianca Alves, a rising star in the world of acting and presenting. Since a young age, Bianca's natural charisma and affinity for the camera have set her on a path towards a vibrant career in the entertainment industry. In our candid conversation with Bianca, we delve into her journey, discovering what sparked her interest and led her to pursue the fields of acting and presenting. She shares, "Since I was a child, I have always been very communicative and had a knack for cameras. I would spend the whole day watching talk shows and soap operas with my mother, and gradually, I fell in love with it. Over time, I started doing theater and realized that this was my true calling." Reflecting on her journey thus far, Bianca describes her experiences as an actress and presenter, expressing gratitude for the opportunities she has encountered. Upon moving from Brasília to São Paulo in search of new opportunities, she states, "I can't complain, even though it's a very challenging industry to break into. I have done work that fills me with pride, but there is still much to be accomplished. With patience and competence, I know that great opportunities will come, and I am preparing for them." During the interview, we also discussed the challenges and rewards of working in the fields of acting and presenting. Bianca highlights the perseverance required to stay in the field and the satisfaction of seeing her work completed and delivered to the audience after a process that involves everything from script conception to video post-production. She shares her dedication to evoking emotions in people through her art, study, and preparation, which provides her with ongoing motivation. Furthermore, we explored how Bianca utilizes the internet and social media to promote her work as an actress and presenter. She emphasizes that the internet is the biggest showcase for an actor, and her social media platforms are essential tools for self-promotion, updating her work, and showcasing her skills. Thanks to these platforms, Bianca has attracted the attention of major brands she never imagined collaborating with. Check out the exclusive interview now: 1. What sparked your interest and led you to choose a career as an actress and presenter? Since I was little, I have always been very communicative and had a knack for cameras. I would spend the whole day watching talk shows and soap operas with my mother. I gradually fell in love with it, and over time, I started doing theater and realized that I was born for this. 2. How would you describe your journey as an actress and presenter so far? I can't complain. Despite it being a very difficult industry to break into, I have done work that makes me very proud. Ever since I decided to move from Brasília to São Paulo in search of new opportunities, many good things have come my way. But there is still much to be achieved. With patience and competence, I know that great opportunities will come. I am preparing for them. 3. What are the main challenges and rewards of working in the fields of acting and presenting? The main challenge is to stay in the industry. Sometimes, due to a lack of opportunities and financial stability, we may consider giving up quickly. However, the reward is seeing a finished work being delivered to the audience after going through various stages, from the birth of a script to video post-production. It's wonderful to evoke sensations in people through your art, study, and preparation. It fuels me even more. 4. How do you use the internet and social media to promote your work as an actress and presenter? The internet is the biggest showcase an actor can have. I have always used social media to promote myself, update my work, and showcase some of my skills. Thanks to these platforms, I have been noticed by major brands I never thought of collaborating with. 5. Who are your main inspirations and references in the world of acting? In acting, I really admire Maria Bopp. She fully commits to every role, without any vanity. I discovered her through a character on Instagram who makes various social critiques with a touch of humor. I think she is one of the greatest we have. As a presenter, I have always loved Sabrina Sato. She has been in the media for many years and still maintains the same essence. Her style is unique and captivates the audience. I adore that! 6. Do you believe that online presence and the use of social media are essential for the success of an actor and presenter today? Why? I don't believe that being active on social media is essential to be a successful actor, but I do think it is the easiest and most accessible way to get noticed and showcase your skills. For me, Instagram stories and feed are my resume. 7. Leave a message that you think is important for Hooks readers. It can be an inspirational phrase or even an encouraging thought. Don't give up on the person you want to become. There is a world of possibilities waiting for you when you decide to take risks and fight for yourself and your dreams.

After finding that over half of hairdressers in Brazil express concern about their mental health, L'Oréal Professionnel launches an initiative with training and awareness on the subject. Photo courtesy of L'Oréal Professionnel - FSB Disclosure Since 1909, L'Oréal Professionnel, a brand of high-performance products and services that combines technological innovation with the expertise of the best beauty professionals, has been a partner and strong ally of professionals, elevating, enhancing, and supporting the professional beauty industry. Today, the brand goes further by launching the global campaign "Head Up," which aims to bring more visibility to mental health, especially for beauty professionals such as hairdressers. The initiative includes training through a series of videos divided into four modules, focusing on raising awareness about the subject. The "Head Up" campaign, with content co-created with hairdressers from around the world, focusing on mental health, was globally developed by the brand in partnership with the National Alliance on Mental Illness (NAMI), following studies conducted by the brand that revealed mental health as the 13th challenge for salon professionals. In Brazil, according to a study conducted by L'Oréal Professionnel with 257 respondents, the data is even more concerning, as mental health is the second biggest concern for 59% of the respondents. Being a hairdresser also means being a listener. On average, professionals spend 2,000 hours¹ per year listening to their clients and providing a service that goes beyond just hair. In fact, these professionals offer social and emotional support, with 75% of clients considering a visit to the hairdresser as a form of self-care. These listening professionals also need to be heard. "We know that mental health has been a significant issue for everyone during the pandemic, but when we look at the beauty market and all the challenges that were experienced, it is clear that those who worked in it needed to reinvent themselves and develop great resilience. We have always been partners in all aspects, from professional training to supporting the business, and today we want to continue taking care of the business, and more than ever, after everything, we have a 360-degree perspective on those who touch and care for our consumers on a daily basis. We need to look at and take care of those who care," says Mariana Salgado, Director of L'Oréal Professionnel in Brazil. With the aim of raising awareness about mental health, the content has been made available on the brand's YouTube channel and on Access, L'Oréal Professional Products' educational platform. The content is divided into four certified modules, each eight minutes long, presented by Hayley Jepson, co-developer of Head Up, and Daniel Mason Jones, educator at L'Oréal Professionnel and co-developer of Head Up, covering the following topics: Introduction (Head Up Keys Résumé), Mental Health Matters, ME: Self-Care, and YOU: Setting Boundaries. In addition to online content, each country will have a local NGO as a partner for organizing meetings and creating a specific agenda for each country. In Brazil, the responsible NGO will be Movimento Saber Lidar, which aims to promote the mental health of professionals who directly interact with the public. "In recent years, the recognition of the importance of mental health has grown rapidly. Therefore, collaborating with L'Oréal Professionnel for the mental health of hair professionals was essential. I am proud to co-develop this free training program," comments Katrina Gay, Mental Health Specialist from the National Alliance on Mental Illness (NAMI), co-developer of Head Up.