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- Hailey Bieber surprised everyone by choosing an exclusive piece of jewelry from Brazilian designer
Hailey Bieber wearing new ear piece created by Brazilian jewelry designer Ana Khouri (Photos disclosure INDEX connected) Ana Khouri has stood out for her commitment to sustainability in the production of her pieces. And the latest proof that her sustainable and elegant vision is a success was Hailey Bieber's choice for this year's Oscar party. The model opted for a black Saint Laurent dress accompanied by a Phillipa ear piece, created by Ana Khouri herself. Made with white diamonds, the piece is priced upon request and is a perfect example of the sophisticated and modern style that the designer has imprinted on her creations. It's no wonder that celebrities like Lady Gaga and Beyoncé are also fans of Ana Khouri's jewelry. Combining the use of sustainable materials and traditional artisanal techniques, she has created unique and stunning pieces that highlight the natural beauty of materials and the human body. With the growing demand for sustainable products and concern for the environment, it's exciting to see designers like Ana Khouri leading the way for a more conscious and responsible fashion industry. With clients like Hailey Bieber and Rihanna, she is an inspiration to many and an example of what can be achieved when creativity and environmental consciousness are combined. The black Saint Laurent dress was accompanied by a Phillipa ear piece created by the Brazilian jewelry designer Ana Khouri.
- Meet Dr. José Estevam, the chief lawyer of celebrity social networks
Photos publicity advisory José In times where no one can hide behind screens anymore to commit different types of virtual crimes against someone's honor, especially when talking about celebrities who are always active on social networks, having a legal team specialized in the virtual environment makes all the difference . Not by chance, names of great importance in the national media, such as Ferrugem, Luísa Sonza, Dilsinho, Xande de Pilares, Bom Gosto, FM O DIA, Xamã, Nego do Borel, among others, elected the lawyer José Estevam Macedo Lima as the official representative in the fight against crimes such as slander, defamation, racism, among others that are increasingly gaining space on the internet. Estevam's work to identify and bring to justice Internet users who have committed crimes against his customers has earned him the nickname "Sheriff of Celebrity Social Networks".“That nickname is organic, like my whole career. I remember that one day an article came out calling me Sheriff of the Social Networks of the Famous and I attribute this nickname to the fact that I have always been very proactive in defending the interests of my clients, both in the judiciary and in the 'court of the Internet,'” he says. The lawyer explains how this proactivity works to combat crimes that violate the honor and image of his clients.“By issuing clarification notes, in which I signed and vehemently opposed these judgments that have no technical basis and which, in the overwhelming majority, affect the honor, intimacy and private life of citizens and especially artists. This nickname was gaining strength and I started to be called that even when I won the Pedro Ernesto medal for my work as President of the Commission for the Defense of the Right to Freedom of Expression of Anacrim RJ and also for my work in entertainment law”, he comments. He still remembers how he started his work advocating for celebrities. “My work began at Mania Produções Artísticas, in mid-2001, with some specific cases, which are still success stories for the firm to this day. These are the actions in which service providers ask entrepreneurs and artists to recognize their employment relationship. I was also a lawyer for a young man who was an actor in the film Cidade de Deus, at the request of Marcelo Luca, a former member of the group O Rappa. I was a lawyer for several bands in the music scene and for several artists. When I started advocating for musical groups in pagode and artists in the funk scene, I started to become better known through the media and social networks”, he reveals. Estevam also mentions the greater difficulty of advocating for celebrities: “The causes involving celebrities are always more complex, as most of them gain exposure and great repercussions. This not only makes the job much more difficult, but also requires a greater power of concentration and resilience. The strategy has to be well put together and everything very aligned. In defending the interests of artists, everything has to be very well thought out and focus must be a main characteristic of the lawyer”. Finally, he explains why he decided to specialize in cybercrime: “My office has always had an outstanding performance in the criminal area. We have already acted in the defense of character in several police operations in evidence in Brazil and in the world and, at the beginning of the pandemic, I was appointed president of the commission for the defense of the right to freedom of expression of Anacrim Rio de Janeiro. I asked President Flavio Fernandes and President Nacional James to create this commission, as I saw that, with the obligation of social distancing, social networks and the internet would be more used, thus bringing the discussion of freedom of expression as a whole as a right constitutional foundation. In this vein, the commission of virtual crimes became very evident, which grew a lot and, as my office already acted with several influencers and artists, we already had experience in dealing with this ‘new environment’, which was the virtual one”, he says.
- Juliana Cerqueira: meet the Brazilian with a natural talent for business who is making history!
Credits: Photos : Márcio Amaral @marcioamaralph Makeup e Hair: Dani Silva @danisilva.makeup Personal Stylist: Luciana - Style4you @style4uoyvip Jewelry: Flávia Vetorasso @flaviavetorasso Cover Design: @mathlopes Direction:@directorhooks Juliana Cerqueira, a Brazilian entrepreneur and investor, who currently resides in Miami, Florida, USA, is a partner-investor in the clothing company Up2U Wear since 2020, as well as being one of the founders of T-Hemp, an investment and real estate projects company, and JLC Med, a medical supplies company - all currently operating in Florida. She is also a partner in La Belle, a beauty SPA in São Paulo. Juliana is focused on diversifying her investments, leading an investment team in new businesses in different sectors. Originally from São Paulo, Juliana graduated in Advertising and Marketing from Universidade Paulista (UNIP) in 2007, where she also studied Law for three years. Her professional career started early, at 17 years old, as a sales associate at Schutz store, and she was quickly promoted to assistant manager. At 20 years old, while still a student at UNIP, she opened her first car wash business, which grew rapidly and was eventually sold to pursue new ventures. At 23 years old, Juliana started a business importing and selling surgical equipment, planting the seed that years later would lead her to establish herself in Miami. In parallel, she opened the La Belle beauty clinic in São Paulo with two partners. After permanently moving to the US, Juliana deepened her knowledge in business through courses at Harvard and the University of Maryland, in the areas of Business, Marketing, and Microeconomics. She also obtained her real estate broker's license in Florida and entered the real estate industry. We had the opportunity to interview this Girl Boss, come with us to learn more about her successful journey! 1-Partner-investor at Up2U Wear, a clothing company based in Miami, since 2020, also one of the founders of T-Hemp, an investment and real estate projects company, and JLC Med, a medical supplies company - all currently in operation in Florida. And also a partner in the La Belle beauty spa in São Paulo. How do you manage to juggle all these roles and still succeed in all the areas mentioned? I rely on a valuable support from a very dedicated team, who assist me in all my ventures and materialize my ideas. This synergy allows me to significantly optimize my time. 2-How did you identify a business opportunity and decide to invest in it? For me, it is essential to believe in an idea before investing my time and energy into it. When I recognize the potential of that idea, I dedicate myself intensely to turning it into a successful project. 3-What were the main challenges you faced at the beginning of your ventures and how did you overcome them? I faced significant challenges from the beginning, the main one being my limited experience in business, as this was a completely new world for me. However, through a lot of willpower and determination, I managed to seek the necessary knowledge to overcome these obstacles and turn them into valuable learning experiences. I faced significant challenges from the beginning, the main one being my limited experience in business, as this was a completely new world for me. However, through a lot of willpower and determination, I managed to seek the necessary knowledge to overcome these obstacles and turn them into valuable learning experiences. 4- How did you get started in the world of investments and what was your journey to becoming a successful investor? My first investments were in consortiums and low-risk investments in the bank. Later on, I decided to take a bit more risk by investing in a friend's idea, UP2U. It was through this initial experience that I had the opportunity to get to know the American market and its demand. From there, I entered the medical materials sector and never looked back. 5- How do you manage risk in your investments and make tough decisions when something goes wrong? I always seek to invest in projects that give me a sense of security and confidence. If I don't feel that security, I prefer not to pursue the idea. However, I understand that nothing in life is guaranteed, so problems can eventually arise. Fortunately, I have an incredible team that assists and supports me in finding the best possible solutions. 6- What led you to leave Brazil to seek new horizons in Florida (USA)? And how has this change been for you? I moved to the United States in search of a better and safer life, after having some negative experiences with violence and robbery. That's when I decided to start my life over in a safer country. In addition, the business world was also a determining factor in this decision. The real estate market and new ventures are on the rise in the United States, especially in Miami, where I currently reside. 7- And last but not least: what is your voice? What would you like to shout to the world if given the opportunity? I would like to give advice to all people who have a dream: believe in it and fight to make it come true. There is no magic formula or recipe that we can follow, we all face obstacles in life and it can be difficult, but don't give up. I myself moved to another country without mastering the language, faced cultural shock, prejudice and homesickness, but I didn't give up. I had clear goals and objectives to achieve. If we persist in our dreams, they can come true. Don't be discouraged by obstacles, each challenge can teach us something new and make us stronger. Believe in yourself and fight to make your dreams come true.
- Yost: meet the independent artist who has been standing out with his unique exhibitions!
Credits: Photo: @its_holes Cover designer: @mathlopes General direction: @directorhooks Yost is a self-taught artist who has been working full-time for the past 10 years and resides in the United States. He creates vibrant works of art inspired by culture, nostalgic icons, athletes, and public figures. Yost has created artwork for many celebrities and athletes, and every year he continues to improve and emerge as an established artist in the inspiring world of art and music. In addition to exhibiting his works in museums, Yost strives to have a positive impact on those around him. He also donates a percentage of sales to charities that help people affected by emergencies and poverty. Yost has received praise in exhibitions throughout the United States and in 17 different countries. Some of his inspirations come from his travels to notable places such as Thailand, China, Sweden, and Germany. A unique experience was being tattooed by a monk in Chiang Mai, Thailand, and he lives by a motto that encourages following any passion and never feeling insecure about creativity. 1-What are the main influences and inspirations you have for creating your iconic portraits? My influences and inspirations thrive from our ever changing culture and what’s trending, music, icons, athletes, and everyday life experiences. I believe a blank canvas is the beginning of anything we want as artists which is a powerful tool. Most people don’t even know what they like until we show them. I think that artists often lead the trends into what is ‘deemed’ cool in our society. 2- How do you develop your layering painting techniques to create vibrant and complex backgrounds for your artworks? After 10 years painting, I still feel like I have so much to learn. My techniques when creating my works have come from years of trial and error. I use everything from spray paint, to acrylics, oils, ink, and more sometimes in a single piece. 3-Have you tried themes and art styles other than portraits with multi-layered backgrounds? If so, what were your experiences with these trials? I am always trying to push the boundaries and try new styles and add new aspects to my works to look for the next ‘wave’ to catch a buzz in this industry, sometimes you spend countless hours on a series you think will be a hit and it isn’t. Just like music not every song is a hit single. 4-How do you keep up to date with the ever-evolving artistic and technological trends throughout your ten-year self-taught career? I believe that’s our job as artists to change the narrative. For me this is the fun part. You see another artist creating something crazy and that sparks an idea for you to go down the rabbit hole with. Especially with all the different social media platforms we have at our dispense these days we can get millions of eyes on our work with a single post online. 5- How do you deal with the pressure of creating original and unique works of art that stand out in today's competitive art market? I truly think that being original today is one of the hardest things to do, just like music over the course of history most things have been done before. I read a book called ‘steal like an artist’ that changed my vision on being original. It’s about taking bits and pieces of what you like from other things you see and making it your own. Then you will find your ‘original’ lane. 6- Have you ever thought about teaching your painting and art creation techniques to other aspiring artists? If yes, what do you think this experience would be like for you? What are your future plans as a self-taught artist? Do you intend to expand your artistic theme or experiment with new painting techniques in the coming years? I have never thought about teaching to date, I am just focused on myself at the moment. I plan to finally release a collectible sculpture I have been developing over the last two years by the end of 2023 so that is very exciting for me. Beyond that I want to keep growing my brand by doing more art shows coast to coast as well as internationally. 7-And last but not least: what is your voice? What would you like to shout out to the world if you had the opportunity? Lastly if I had one thing to say it would be to follow any passion you ever have and never be insecure of your creativity.
- Influencer Laís Cristina leaves a special message for Women's month
"don't settle for less than you deserve" Publicity photos Advice Laís Cristina Laís Cristina, an influencer from Minas Gerais who was recently enjoying Carnival in Rio, at Sapucaí, left a special message for Women's month. In her message, the influencer, who is often seen with some celebrities like Tati Minerato and Gabriela Versiani, asked that women fight for their rights and never let themselves be beaten down by anyone who tries to diminish them. “It is still difficult to deal with gender inequality, but I leave here my message so that women do not accept less than what they really deserve and worked hard to have, and much less that they try to diminish their victories and achievements, as these always come through a lot of effort and dedication to prove every day how good we are at what we do”, said Laís. The blogger, who shares content about routine, lifestyle, fitness life, health and well-being on her social networks, also congratulated all her female companions. “I want to wish all women a very special month for us, who are feisty, resistant, who always face life's obstacles with gratitude and head held high, because we are strong and courageous. Our day is every day ”, she finished her.
- Julia Moraes: "The new trajectory is in Brazil"
Photos @julianosimoes @jushinodaa @felippeschiavelli Julia Rodrigues Moraes is an empowered, resilient, charismatic, and courageous model, a woman with a lot of attitude, authenticity, and determination. The Brazilian has lived in Mexico and Turkey and is now back in Brazil in search of new experiences and accomplishments, aware that her achievements so far are the result of a lot of hard work. With a successful career, she has an optimistic outlook on the unknown future and is not afraid of challenges. In her profession, Julia fully commits herself to achieving the best results, believing that success is the result of preparation meeting opportunity. Since childhood, this young woman has exuded courage, and we are happy to be able to share a little more about her with our readers. Check out the interview: Julia, did you always aspire to a modeling career? How did your interest in this universe begin? "The love for fashion runs in the family. My mother, when she was a teenager, used to organize fashion shows, and I believe that's where the love for the career came from! When I was only 4 years old, I participated in a contest called 'The most beautiful face of the state of São Paulo' and I placed first, and had articles in newspapers and even after a few years, I gained notoriety, and that's where everything began. My childhood games always involved the runway, changing clothes, posing, among other activities that I saw models doing. On TV, I always looked for channels with well-dressed, imposing women. Today, I see that since I was young, I already identified with the fashion universe." 2. How would you describe yourself in a few words? "I like to use three characteristics to define my personality, I am persistent, dreamy, and courageous! I believe that those who want something go after their goals, and when you dream, everything becomes more magical and exciting. Even in the face of obstacles in my journey, I have always sought to be a better person every day and have always based my actions according to my purpose." 3. Currently, you are living in São Paulo, right? What motivated you to spend some time in SP? What are your expectations? "After three years of working outside of Brazil, for the first time, I am opening up the market here. I confess that I never imagined living in São Paulo, but I met someone who made me want to stay, and I confess that my expectations are high, I am very excited and confident. In the city that is the heart of Brazil, I realized that there are many opportunities, and I will not lack the willpower to pursue them." 4. It is clear that you are a very dedicated woman in everything you set out to do. What motivates you to fight for your goals? "I have always been aware that if I want something, I have to take action, just having the initiative to imagine it is not enough. I know that I have to make an effort to achieve what I want. I have always dreamed of everything I live today and to think that I came from such a small city in the interior of São Paulo (Ribeirão Branco) and went to work with big companies is what motivates me to be grateful and work happily every day. I realize that I have made my adversities my trigger to act more and more, and today I feel very fulfilled and happy." 5. What were the most significant events in your life? Could you tell us about some of them? "As my routine is very busy, I have experienced situations ranging from episodes of fear, such as experiencing 3 earthquakes, a terrorist attack, to funny episodes involving even luggage at the airport, broken heels, and many other unbelievable situations. My material achievements are also very important to me." 6. Julia, throughout your journey, was there any moment when you considered giving up? "I must confess that I did think about giving up. I used to live in a small town, so the modeling agencies were about a 5-hour trip from my house, and I couldn't attend castings, which made the work quite difficult for me. Sometimes, I even felt incapable. That's when I decided to ask my parents for emancipation and go after my goals. With emancipation, I gained more autonomy and put my courage into practice, and since then, I haven't stopped." 7. What advice would you give to someone who dreams of starting in this career? "Don't give up! Go after your dreams! Being a model is also a profession that requires investments, care, and a lot of study, so dedication is crucial! Be confident and do everything with love and you will succeed!" 8. As a model, you have traveled to various countries. Your Instagram has beautiful photos of several places around the world. Did the trips you have taken contribute to your life in any way? How? "Traveling is maturing, it's living unforgettable experiences! I met many special people who, even if I don't see them in my daily life, I will always have affection and admiration for them! On trips, I got to know new cultures, learned new languages, tried different cuisines, and saw up close what I read in books, and that is amazing. I have already visited incredible places and intend to visit even more." 9. Do you have any plans/projects/ambitions that you could share with us? "I confess that I have many plans and goals to be achieved, both professionally and personally, but I prefer to let things happen. However, I don't just sit around, I am always taking action. I entrust all my plans into God's hands because I know He will do the best." 10. Last question, but not least: if you could display a message on a billboard, what would it be? "The one who takes action has power, but the one who takes right action has even more power." I really like the message in this phrase.
- Richard Harary conquers the USA the Brazilian way
Disclosure Richard Richard is one of those CEOs who we often say is "outside the box", who sees beyond market projections and, despite his success and revenue, proves daily that his great success lies in a purposeful heart. Richard Harary added that he receives hundreds of pitches about opening new businesses and Brazilian companies that want to go to the USA. Harary sees consulting on new projects as a life purpose, far beyond business, but within a few seconds he already knows whether he will enter as a partner-investor or not. Richard is the CEO of Marco Corporation, a holding company with more than 16 companies, including Macrobaby, the largest baby gear store in Orlando. Richard is known as "the American shark" because of his highly relevant investments in Florida, and as a result, he received a proclamation from the mayor of Orlando with an exclusive date on the city's calendar, March 6th. Richard was once the second-largest seller on eBay in the USA, but it all started with just $7,000 invested in a luggage store when he was 18. Unlike other entrepreneurs, Richard mapped out who his ideal customers were and decided to build a partnership with airlines for luggage replacement, which is how he gained a foothold and built his first million at the age of 23 by entering the real estate business. Today, the $7,000 has turned into over $100 million annually with companies in various niches. But all of this is just a summary of the life of this Brazilian who arrived in the US at the age of 18 and carries a story of great success thanks to his philosophy of life with a strong purpose. Richard is a visionary who sees opportunities where people usually don't see possibilities. That's how he created Macrobaby, after noticing a demand with the birth of his first child, in addition to all his other companies. Today, he helps entrepreneurs increase profitability, create companies from scratch, or restructure their existing businesses. Richard helps various businesses to recover with his innovative ideas associated with his vast network. One example was the case of a mattress store that needed help increasing sales. Richard realized that there was high demand in 2 specific sectors: hotels and universities. So, based on his idea, he connected the business owner with university rectors and hotel owners to exchange mattresses. This is just one of the cases! Not to mention his popularity, as he is loved by various celebrities such as Fábio de Melo, Alok, Xuxa, Ivete Sangalo, Simone and Kaká Diniz, Jojo Toddynho, Thammy, and many others that would be impossible to mention.
- Mila Garro: the entrepreneur who turned difficulties into success, now on the cover of Hooks
Cover Business Edition - Global Photos Márcio Amaral Design Cover: Matheus Lopes At the age of 7, Mila started working selling ties at a fair in Contagem-MG and it was in this job that she discovered her entrepreneurial streak. At age 15, Mila was given a trip to the United States and fell in love with the country. But like any teenager, she needed to finish her studies in Brazil, so she returned home. In 2007, aged 20, she returned to Miami alone. Mila started working in the cleaning business and, after much sacrifice, was able to buy her first client notebook for US$12,000. Over time, her business grew and she became a successful businesswoman. In 2017, her company thrived like never before and she fulfilled her dream of making her first million dollars. Currently, Mila Garro's company has 42 employees and over 1000 clients in Charlotte, NC. In addition, she expanded her business to Florida, gaining new clients in Miami, where she currently lives. Mila Garro is an example of resilience and determination. She turned difficulties into success and today she is one of the most successful entrepreneurs in the country. Don't miss the opportunity to check out the exclusive interview with Mila Garro, where she tells more about her story and gives tips for those who want to undertake. Check out the full interview below: What was your first contact with entrepreneurship and how did it influence you? My first contact was with my grandmother. I spent my entire childhood working with her and she was always an entrepreneur. She had several lingerie stores in Belo Horizonte. It was with her that I learned to be an entrepreneur, as I started dealing with money and difficult situations at an early age. She influenced me a lot. 2 - How was your experience selling bows at a fair with your grandmother and how did it help in your entrepreneurial development? I went through a lot in my childhood and my grandmother taught me not to victimize myself. I started seeing life differently and doing what needed to be done. I learned not to depend on motivation. 3 - Could you tell us about your process of moving to the United States at age 15? What were the biggest difficulties you faced and how did you deal with them? At 15, I came to visit and fell in love. I didn't want to go back to Brazil. When I returned at 19, I had a lot of difficulty with English and finding my way in a profession. I had to make it work, I didn't have much choice. 4- How was your transition from working in the cleaning industry to starting your own business? What were the challenges faced and the strategies adopted? My cleaning company happened gradually. With 1 and a half years in the business, I started focusing on administration and learning new things to implement in my business. I learned a lot by testing and making mistakes. 5- How did you manage to expand your business beyond the cleaning industry? What were the factors that contributed to the growth of your company? I assumed my position, even without fully understanding it. And I decided to do what needed to be done. I am very grateful for everything that is happening. I see success as a consequence of everything I have planted. 6- How do you feel about your current success and what do you plan to do to continue growing? What are the next steps? I am very grateful and happy to have moved forward and not given up. I plan to scale my business digitally, focusing on mentorship, which is something I love to do. I feel fulfilled giving speeches, mentorship, and courses. I want to help more and more people who have had difficulty starting a business, like I did.
- Sammy talks about the importance of nurturing and respectful parenting exclusively for Hooks
Credits: Photo: Jonathan Tainã (@iamjapat) Designer cover: @mathlopes General direction : @directorhooks Sammy is originally from São Bernardo do Campo and currently lives in the capital of São Paulo. She is a parenting educator, mentor, speaker, and influencer who shares daily teachings and experiences with her 3-year-old son, Jake. Currently, she has over 4.6 million followers on TikTok and 4.3 million on Instagram! Sammy values respectful parenting, and we all know the importance of it, but how does it actually impact a child's development? Parenting education is an important process in the formation of children and adolescents. It refers to the role played by parents in transmitting values, skills, and knowledge to their children. Although the role of parents in educating their children has historically been associated with the maternal figure, fatherhood also plays a fundamental role in the upbringing of children. Parenting education also includes the transmission of ethical and moral values. Parents have the responsibility to teach their children respect for others, honesty, responsibility, empathy, and solidarity. These values are essential for the formation of conscientious and engaged citizens. In addition, parenting education also involves encouraging formal education. Parents should stimulate their children's interest in knowledge, encouraging them to attend school and seek learning opportunities. They can also play an important role in their children's career choice by offering guidance and support regarding their professional choices. In summary, parenting education is a fundamental process in the formation of children, helping them to become responsible, ethical, supportive, and conscientious individuals. Parents play a crucial role in this process by offering support, guidance, and love to their children throughout their life journey. Sammy provides mentoring services annually for very discreet high society families, opening only 5 spots per year, which are only accessible by referral, as she closely monitors the parents and the child's education and actively participates in the adult/child relationship. "It's a very personalized and dynamic work," she says. It's no wonder that her son Jake is a prodigy and, at only 3 years old, speaks 3 languages, does math calculations, knows names and characteristics of planets in the solar system, and recently started reading small words. Jake is communicative and shows leadership, helping children with their tasks, staying calm, and being persistent in not giving up on their goals and activities, thus showing the differential of her work in the development and growth through her son! We had the opportunity to interview this incredible woman who has so much to contribute to the future of our children! Come with us! 1- You are a parenting educator, mentor, speaker, and influencer, including doing annual mentorship with very discreet high society families, opening very few spots per month, and only by referral. What was your motivation for working in this field? • I have always been passionate about studying and understanding human behavior, their mind, and how everything we experience during our life influences our decisions and the way we deal with everything, but I have always had a special passion for children. By delving deeper into education and how to do things differently from previous generations, I became very good at helping adults identify and reframe, consciously and unconsciously, everything they went through and acquired, sometimes without even realizing it, during their childhood. And especially training them to do things differently with their children. Some may call it life, I call it God, He put me in the right places, with the right people, and my advice turned into a job, where acquaintances asked for my guidance and mentorship. 2- Jake is undoubtedly a child prodigy! At just 3 years old, he speaks 3 languages, does math, knows the names and characteristics of planets in the solar system, and recently started reading small words. You practice exemplary respectful education with him! How do you manage to always be attentive to this way of learning? Do you ever lose your temper and act in a way that you would consider "incorrect"? We need to know our strengths and weaknesses. When I understood that, to respect my child, I needed to respect myself, everything became easier. I'm always studying about the subject. First, I identified my weak points, so I could work on them, then I maximized my strong points. All of this is a constant work, a mix of emotions, tears, insights, self-control, but mainly, willpower. The simple "wanting" is PERFECT! I just need that. Within this lifestyle, there are mistakes, there are tears, there are highs and there are lows, and that's okay because you want it and are determined to go through it. Respectful Education is incredible precisely because it never ends, I'm always learning, falling, getting up... Think about it: we adults, after years of walking every day, sometimes trip over our own feet (laughs). The thing is, just like walking, we don't need to achieve perfection to have enjoyed the journey in the best way we could have. 3- How do you deal with the pressures of being a mother and a professional? And what was the biggest challenge you faced as Jake's mother? What did you do to stay strong and overcome it? I cry (laughs), it's funny, but it's true. We were taught that we need to be strong enough not to cry, not to feel, to endure. But we don't have to! If you break your arm, why pretend it's not hurting? You can and should express yourself. This shows your mind that you're not ignoring yourself. It helps you start over. Jake went through a phase we call the "terrible twos." Being a public figure and having my child throwing himself on the floor at the grocery store taught me a lot of things. First: not to reproduce what my mother would do, second: not to care about what people think, and third: it's not always time to teach, sometimes we just need to embrace a sudden and unregulated cortisol explosion that your child has no idea how to stop. 4- What advice would you give to future first-time moms and dads about respectful parenting? What would you have liked your mother to do in this situation? 5- How would you describe your experience of raising Jake so far? Challenging, loving, and true. Challenging because a child is not a blank canvas for you to paint on (I thought that before having a child) but rather a canvas with all the colors and shades that exist, dancing with each other in an organized catastrophe. Loving because I gave my all. And true because I have listened to what God has for us and accept nothing less than that. 6- What are the main lessons you teach Jake? And how do you deal with not putting your personal expectations on his upbringing? After all, every child has a unique personality! How do you act to not influence this matter? Self-control: our emotions do not define who we are, but rather what we do with them. Honesty: knowing when you're right and when you're wrong. Communication: expressing your feelings and setting boundaries. Perseverance and well-defined goals: knowing exactly what you're going to do and going all the way. In fact, we influence without even realizing it, they learn from what they see. Be a good person, and you will create a successful adult. I am 24 years old, young and playful spirit, which helps me understand that we are unique and need to play to stimulate creativity and develop personality. 7- And last but not least: what is your voice? What would you like to shout to the world if you had the opportunity? God is raising an army, and we are going to reach the new generations. Mental health, self-esteem, and emotional wisdom will, for the first time in history, be a priority for all parents and their children. So that they can thrive and be successful. Creating an Extraordinary Future!
- Beatriz Bomfim, the young woman who, at only 17 years old, has been earning respect and admiration
Credits @lehduranhair @renatoapaz @carpediem.marca by Bianca Damasceno @nicollassantos_estudio @tania Santos Beatriz Bomfim Wiltemburg has a promising career even at the young age of 17. The young woman is a model, entrepreneur, businesswoman, career advisor for other models, and influencer, meaning that her resume is already impressive despite her age. She exudes beauty, charisma, professionalism, and a great deal of discipline. She was born in Guarulhos, São Paulo. Beatriz Bomfim is a girl-woman who is increasingly standing out, whether it's because of her beauty, professionalism despite her young age, good communication skills, or entrepreneurial vision. The young woman is gifted with a lot of responsibility and professionalism. It is evident that, even at just 17 years old, she has a lot to teach many adults. For her, coming of age is not synonymous with responsibility, and she proves it in practice. Be inspired by young Beatriz Bomfim, who is already an inspiration to many women. 1 - Beatriz, how did your interest in fashion start? Did you always aspire to a career as a model? "Yes, I always wanted to be a model. Since my childhood, my favorite pastimes involved walking down the runway and selecting clothes and accessories to dress up in. Currently, I work in the fashion industry as a model and entrepreneur, as well as working as a model agency manager in my own agency, 'B Digital Agency.' My experience and dedication have allowed me to work in this field. Today, I offer career mentoring, instruct on how to enter the market, and provide tips related to the fashion industry. Helping other women motivates me even more, and I enjoy sharing my knowledge. It's not because I'm young that I can't add value to other people's lives. I did my first modeling job at the age of 7, accompanied by my parents. Since they always worked, many times it was my babysitter who took me to model castings. However, it became unfeasible for her to take me to castings because I needed to be accompanied by a legal guardian. So, due to my parents' busy schedules, who could not dedicate themselves exclusively to my work, my career was put on hold. Since childhood, I made my own jewelry to sell. In other words, I always wanted to have my own money and seek my independence. Around the age of 14 or 15, with more responsibility and maturity, I returned to work as a model. I have always been fascinated by the glamour and glitz of the modeling career, the shine of photography, makeup, posing, having beautifully styled hair. It has always been a dream, and today it is a reality." 2 - About being an entrepreneur, did you ever imagine you would identify so much with it? "When I started, I had no idea how far I could go, I had a limited vision, but over time, with work and experience, my mind expanded, and then the idea of having my own business emerged, and of course, motivating and helping people who have the dream of being a model become a reality in a more affordable way, because when I started, I had very high material costs, and I only managed to do it with a lot of effort from my parents. At the time, my book cost around R$ 5,000.00, and I know that this amount becomes unfeasible for many girls. So, through my agency, 'B Digital Agency,' I can give people the opportunity for much less and, of course, ensure that they will get a return on their investment." 3 - How was it to start a business on your own? Tell us a bit about your story. "Starting a business on my own was not easy, but it's rewarding! You have the chance to follow every process, every step, and if you 'fall', you have to remember that you are responsible for picking yourself back up. Solo entrepreneurship doesn't allow for procrastination, because if you don't do it, there's no one else to do it for you. This has given me a lot of emotional and professional responsibility! I always try to solve problems with positive attitudes." 4 - Was there any situation that was the turning point for you to decide to become an entrepreneur? "I've always seen my parents working hard to do their best for me. So, from my experiences, I wanted to have the commitment to help other models achieve their dreams. The goal of my agency is to make dreams accessible. I am aware that I have been able to take advantage of the difficulties in my journey to become a woman who, even at a young age, already has achievements and responsibilities. Being an entrepreneur has also allowed me to improve my family's quality of life, and that makes me very happy and motivates me even more." 5 - "You are a very young woman, do you think that people are hesitant about your professionalism because of your age? Have you experienced prejudice because of it? "I'm 17 years old, but I feel like I already have much more age at work. I've had adult responsibilities since I was young. My dedication and responsibility have allowed me to reach where I am today. The journey was not easy, but I don't regret anything. I now have a team that supports me, but I still make sure to be the first to make decisions on certain matters, such as meeting and negotiating with clients. I get very involved in my work, I love being part of every process. I have heard comments like 'You're old enough to be my granddaughter' or 'Why are you working at such a young age?', but I let my results speak for themselves. I know that many people think that a person's ability has to do only with the age they present, which is a big mistake." 6 - How would you describe yourself in a few words? "I am a bold, ambitious, authentic, and very determined girl-woman in everything I set out to do. I am proud of my journey and I will never stop striving to be my best version." 7 - Have you ever thought about giving up? "Not giving up, but I have had moments of discouragement, which I believe happens to many people. Because my work is quite exhausting, and not just physically, but also mentally, there have been times when I have felt very tired. But I know that everything is a cycle, just as there are days of rain and sun, there are also days of full vigor and very tiring days, but I do not allow myself to give up, only to rest. Just because one day did not go as expected, it doesn't mean we should give up on our purpose." 8 - Last question, but not least important: if you could display a message on a billboard, what would it be? "I really like two phrases that make total sense to me: 'Whatever the mind can conceive and believe, it can achieve' and 'If you can think it, you can achieve it'."
- Hoyeon and Aya Nakamura are the new global ambassadors of Lancôme
Text by Matheus Hooks The South Korean actress and model and the French-Malian singer and songwriter are the new faces of the makeup, fragrance, and skincare categories of the French beauty brand. Lancôme has just announced its newest global ambassadors, South Korean model Hoyeon and French-Malian singer Aya Nakamura, who join a weighty team that already includes Julia Roberts, Kate Winslet, Penélope Cruz, among other big stars. The two artists will represent the brand's three categories: makeup, fragrance, and skincare. Photos by FSB Comunicação. Hoyeon, who began her career as a freelance model at 16 and placed second in the fourth season of the Korean TV show "Korea's Next Top Model," is an inspiration to many young people worldwide. She has starred in fashion campaigns for major brands and also acted in dramas, winning the SAG Awards and being nominated for the Emmy. On her Instagram, where she has over 22 million followers, she shares her journey and her worldview, which will now be even stronger with the partnership with Lancôme. Photos by FSB Comunicação. Aya Nakamura, on the other hand, is a singer and songwriter who mixes African and pop rhythms, creating a unique and striking style. At 23, she is already one of the main voices of French and international music, with hits like 'Djadja.' In her lyrics and on her social media, Aya invites her fans to celebrate their individuality and to become whoever they want to be. With the partnership with Lancôme, she hopes to inspire even more people to follow their dreams. For Françoise Lehmann, Lancôme's international president, the two ambassadors are an example of strength and talent and represent the diversity and creativity that the brand seeks. "We are excited to sign with two such incredible ambassadors, who will help us empower women around the world," Lehmann said. With Lancôme, Hoyeon and Aya Nakamura will show that beauty is in the diversity and uniqueness of each person.
- Franciele Reis is passionate about the fashion and travel universes, but she reveals her new passion
Be enchanted by this woman who is very determined in everything she sets out to do. COVER MODEL EDITION - GLOBAL ISSUE Make: _andremattos Photos: itamazzutti Look: lucasbrando Franciele Reis is passionate about the fashion world and is currently dedicated to her studies. She is a theater student and intends to work as an actress. She is from Minas Gerais, but has lived in São Paulo for many years. We know that the fashion world is becoming increasingly versatile, thanks in large part to social media, which has already brought about many changes. She has always shown an interest in fashion. She has always liked to take care of herself, daring to dress differently and never liking to follow just one standard. Since she was young, she has had her own style that pleases many people. The beauty receives many compliments and says she never tires of them. She is a woman who is not afraid of challenges, on the contrary, in the face of challenges, she discovers that she can go further. For her, overcoming obstacles makes people stronger and more courageous. The desire to grow every day has always been part of her career, and she has never been a person who has settled. Therefore, her life is anything but monotonous. She emphasizes that the events in her life were not just luck, but a lot of dedication and wisdom to take advantage of every opportunity. Many obstacles have already been overcome, and she is very proud of it. She also reveals her passion for travel, having already visited several countries and intending to visit even more places. We had the opportunity to get to know her better, come with us! Be enchanted too! 1 - Franciele, how did your interest in fashion start? Did you always aspire to be a model? "Since I was a child, I've always been very attracted to watching fashion shows on television, I imagined myself in the models' place. My favorite game was playing to be a model. Even my mother's shoes didn't fit me, I would take them from her wardrobe to make the game even more real. The ambition for this career really materialized in adolescence." 2 - How would you describe yourself in a few words? "I am a courageous person, I like challenges, they show me how far I can go, how much better I am. With each challenge, I reaffirm to myself that I can always surpass myself, I should not let negative, pessimistic thoughts be greater than my will. I'm not afraid to face the unknown. I'm also a very sincere and rational person, I know how to think with reason and not just with my heart, which seems to be very difficult for most people nowadays." 3- You're also an entrepreneur, right? Tell us a bit about your story. "Yes, I am! I've always wanted to have my own business. In 2020, I decided to invest in a franchise, which was a bit complicated because I didn't imagine that the pandemic would happen, in fact, everyone was caught off guard. I was very anxious during this period for the inauguration, which could only be done much later than planned. I believe that everything is a process and this was a period of a lot of maturity, responsibility, understanding and a lot of resilience. Things didn't turn out as I expected, but I overcame all the obstacles along the way." 4- What is your opinion about the body profile requirements in the modeling industry? Since both aesthetics and body profile are fundamental requirements to pursue this career. "I think the fashion industry has evolved and now embraces all types of beauty. There was a time when people had to fit into certain standards. Today, we see more personality and people aren't afraid to express their own styles, their tastes, their visual identities, and that's charming! The fashion universe is constantly evolving." 5- What were the most remarkable events in your life? "I could mention many cool moments in my life, but I like the idea that life flows, and it's not exactly a day that should be remembered as memorable. Every day is unique and we should make it special." 6- Franciele, did you ever consider giving up at any point in your journey? "I didn't consider giving up, but due to the increasingly intense routine, I realized it was time to take a break. I stepped back from the fashion industry for a while and dedicated myself to the nutrition college, which is an area that has always caught my attention. I graduated, and now I'm back." 7- Could you tell us about some accomplishments you have achieved through your work? "I am happy to realize that there have been many achievements, but when I acquired a beauty franchise in Belo Horizonte it was very relevant to me. But my biggest accomplishment today, and always will be, is that I have been able to provide more comfort for my family. I always strive to contribute even more intensely." 8- Do you believe that the trips you have taken have contributed to your life in any way? How so? "All trips contribute a lot!! They are enriching!! I have had the opportunity to get to know other cultures, arts, fashion, cuisine, and so many other aspects. I have visited countries where there is a better quality of life, where things really work." 9- Do you have any plans/projects/ambitions that you could share with us exclusively? "I have been dedicating a lot of effort to my acting career. I like to have full attention, that is, maximum focus on what I have chosen to live at the moment, and currently it is my acting career. I don't just have initiative, if I start a project, I also have 'finishing power', I keep going until I finish." 10- Do you have any complementary activity or hobby? Which ones? Do you think they impact your life in any way? "I have several!! One of them is practicing running, I feel light and free when I'm running. I use the moments of running to reflect, I feel present in that moment, I think about everything I still want to achieve, as well as my dreams. Therefore, it is clear that this practice provides me with peace and also happiness. Practicing physical activities doesn't just impact on health, it's not just the physical that matters, we must think about the various benefits. I also really enjoy horseback riding. I love nature, so for me it's a moment to connect with myself. I believe that when we are connected with God and nature everything becomes more beautiful, we truly feel grateful. Because of theater, watching movies and series has also become frequent in my life, I realize that this helps me to acquire more knowledge since I am studying dramatic arts, so I observe the performances a lot, I look for details. I like to use opportunities for my evolution, to always learn more." 11 - Last but not least, if you could display a message on a billboard, what would it be? "To live is to go forth. Everything is waiting for us. It is a matter of courage and love."












