top of page
HooksLogo.png

1110 results found with an empty search

  • VIRGÍNIA FONSECA IS ELECTED BRAZILIAN INFLUENCER OF THE YEAR AT E! PEOPLE'S CHOICE AWARDS 2022

    After an online voting period, the public in Brazil chose the big winner for the “Brazilian Influencer of the Year” 2022 category, in the global award in which fans are the only judges E! Entertainment | Disclosure The E! Entertainment announces the winner of the “Brazilian Influencer of the Year” award at the 2022 People’s Choice Awards, an award that celebrates all forms of entertainment, with winners chosen by fans. Virgínia Fonseca, one of the most acclaimed personalities on the Brazilian internet, was the influencer chosen by the Brazilian public to represent the best of social networks. The 2022 People's Choice Awards air exclusively on E! Entertainment from Barker Hangar in Santa Monica, California tonight, December 6th. The awards celebrate an unprecedented year for pop culture, while bringing the entertainment industry and its fans together to honor winners, artists and heroes who have inspired us throughout the year. A successful Instagram digital influencer, YouTuber and TikTok star, Virginia Fonseca is one of the most popular internet personalities in Brazil. His lifestyle vlogs and challenge tags have earned him millions of followers. Today, thanks to her work in transmitting messages of resilience and words full of positivity, she is named "Brazilian Influencer of the Year". This year's nominees in the “Brazilian Influencer of the Year” category were Arthur Aguiar, Gloria Groove, Iran Ferreira (Luva de Pedreiro), Jade Picon, Luísa Sonza, Vanessa Lopes, Virgínia Fonseca and Yarley. Now, Virgínia Fonseca joins Manu Gavassi and Juliette Freire, winners of the same category in 2020 and 2021, respectively. Among the many PCA 2022 nominees are movie icons Brad Pitt, Jennifer Lopez, Dwayne Johnson and Viola Davis, TV stars Selena Gomez, Sterling K. Brown, Ellen Pompeo and Quinta Brunson, hitmakers Harry Styles, Beyoncé , Taylor Swift, BTS, Bad Bunny and Anitta and social media sensations like Addison Rae and Charli D'Amelio. In other categories, nominees include; podcasters, comedians and sports stars who have been in the global spotlight, such as Serena Williams, Chloe Kim and Megan Rapinoe, as well as blockbuster films such as “Elvis”, “The Batman”, “Thor: Love and Thunder”, “Top Gun: Maverick”, among other big names in music, television and pop culture. For the complete list of 2022 People's Choice Awards Winners, visit the official Eonline website

  • Luísa Sonza and Pandora celebrate individuality in an exclusive show in Mexico City

    Danna Paola and Tainy, also members of the Beats of Pandora squad, join the Brazilian celebrity in a unique and unforgettable night ANOTHER publicity photos Music invites us to be unique. And it was with this in mind that the jewelry company Pandora, the largest jewelry manufacturer in the world, brought together members of Beats Of Pandora, the first squad of ambassadors formed exclusively by Latin American celebrities, in an exclusive show that celebrated everything that makes us special and unique. The iconic Luísa Sonza, the Mexican singer Danna Paola and the Puerto Rican producer Tainy, who with their art impact thousands of fans around the world, got together to unveil the jewel of the season, the Unique Bracelet, which reminds us that being unique it's what makes us special. The Hotel St. Regis, in Mexico City, was the venue chosen for this memorable night, which was attended by several opinion makers and content creators who were able to enjoy the music of the brand ambassadors and discover the latest release by the Danish jeweler. The party was marked by Bracelete Unique. The jewel, a must have of the season, arrives in a rigid model, with a clasp in the shape of a snowflake studded with sparkling cubic zirconia, reminding us that each one of us is unique and special, like creations of nature, which are characterized by their beauty and for the precision of its millimeter details. The bracelet features Pandora's traditional hand-finishing and will become a faithful squire to proudly remember all that makes us different and unique. More than a gift, it is a declaration of love and affection. Each guest wore the Unique Bracelet according to their personal style. Those with classic tastes chose to accessorize the bracelet with iconic silver-toned charms; the most daring did not hesitate to use several bracelets, betting on mix and match. Color lovers added charms in different shades of blue and gold. The most creative guests opted for a maximalist look, uniting several bracelets around the neck to form a necklace. The night of performances by the Beats of Pandora squad was a reminder to all guests that there is nothing better than being ourselves and telling our own story - including through our style and jewelry like Pandora's. The Unique Bracelet is an exclusive gift from the brand for anyone looking for a unique piece full of meaning. When buying selected pieces at Pandora's physical stores and e-commerce, from December 9th to 24th, the consumer will win the jewel. #BeatsOfPandora #BraceleteUnique #UnicoComoVocê

  • Gisele Bündchen will be in Brazil to celebrate Vivara's 60th anniversary

    INDEX disclosure photos. Next Monday, December 12, uber model Gisele Bündchen arrives in Brazil to celebrate Vivara's 60th anniversary and 12 years of partnership with the brand. With more than half a century of tradition and eternalized moments, the jewelry store celebrates its anniversary with special collections for the launch. INDEX disclosure photos. The celebration will take place at Pinacoteca SP and will feature a pocket show by singers Maria Gadú and Agnes Nunes.

  • Cantão presents: Place in the Sun

    Inspired by the diversity of Brazilian culture, the carioca brand unveils its 2023 Summer collection Publicity photos PR Press Pass It's been more than 50 years tracing an authentic story, building the female universe in a unique and unprecedented way. This summer, Cantão embarked on an inspiring journey through the Route of Miracles, on the north coast of Alagoas, to translate into unique pieces all the calm of this place that emanates from nature in the form of poetry, and which has the title: Place in the Sun . In this collection we find beauty in the simplicity of each element that this land provides us. Regarding the collection's inspiration, Lanza Mazza, Cantão Style Director explains: “We were inspired by a very special imaginary place where peace and harmony reign among its inhabitants. A place with rich, exuberant nature and full of unique and wonderful species. In it, people live in balance with the environment in a real sense of community. Each citizen is born with a special gift that contributes significantly to a rich and constantly changing culture, they value simple and quality things, promoting food for the mind, body and soul”. A story that is told by the delicacy and fluidity of a complete collection, with fresh and varied shapes. “The shapes prioritize comfort. Dresses, jumpsuits, skirts...simple shapes that enhance the body with a slight retro touch”, adds Lanza Mazza. The prints and palette trace a true declaration of love for colors, accents, flavors and, of course, the originality of a culture that is ours, so rich and inspiring. “Outdoor living, simplicity and well-being are part of Cantão's DNA and were a great inspiration for this collection. We seek references in the relaxing beach landscapes, in the colors of the sunset and in our fauna. Another strong source of inspiration was Brazilian craftsmanship, which is extremely rich in stories, colors and textures”, explains Camille Shiratori, Print Designer Cantão. Composing the Lugar Ao Sol collection, two important stories stand out: “Ilha do Ferro” and “Ateliê Cantão”. The first brings handicrafts not only as inspiration, but as a protagonist in some pieces: “The pieces from ''Ilha do Ferro'' bring desired items, inspired by the craftsmanship of the island's artisans. by the hands of artisans from Ilha do Ferro", explains Lanza Mazza, Cantão's Style Director. "Ateliê Cantão" brings a selection of pieces that have gained a new meaning: "This line features unique pieces, in limited numbers, composed of fabrics from left over from past collections and with a rich composition in a mix of materials”, adds Lanza. A collection that exudes optimism, connection with nature and Brazilianness in pieces that translate, like a refreshing dip, the beauties and stories of the Northeast. “The region of São Miguel dos Milagres brought a very precise aesthetic of art and photography to this campaign, as if this woman were a contemporary Gabriela who rediscovers herself with the blue of the sky and the waters. It's a collection and a campaign that will dazzle your eyes,” says Tatiana Giglio, the brand's Communication and Branding coordinator. Cantão's new summer collection, Place in the Sun, is already available in Cantão stores and on the Cantão website.

  • INSPIRED BY ITS ITALIAN HERITAGE, FILA PRESENTS DOLCE VITA, CELEBRATING YEAR-END/SUMMER PARTIES

    Launch collection brings lifestyle and design inspirations linked to the traditional origin of the brand and comes with excellent gift options. Photos Courtesy Fila (disclosure) Beauty, art, celebration, Italian legacy and summer. These are the concepts that define FILA's new collection, which arrives to break with the more conservative, rigid, sober lines and also make a deep immersion in the history of the brand. Dolce Vita brings colors, textures, lightness and a lot of richness in every detail and authentically presents options for pieces and accessories to be given away, used in productions aimed at the end of year festivities and during the new season. FILA expresses its iconic and timeless history in a collection that harks back to the Italian summer, and at the same time to its origins, with unique and fluid items. The color palette is a strong point of the novelty: different scales of red and blue, classic tones that represent and speak to the brand's legacy, nudes and whites bring creations that transit between softness, versatility and elegance, combining with the atmosphere of parties Christmas, New Year and seasonal. The work in toweling fabric is also a highlight and comes with a lot of freshness, modernity, authenticity and an excellent option to create looks for both a more urban day-to-day and outdoor productions. “With this collection we want to convey our heritage through the Italian summer that is so emblematic for us. The line has different types of patterns, with light and comfortable pieces, incredible colors and full of details”, reveals Adriana Magalhães David, branding and marketing manager at FILA Brasil. In the list of women's items, the new collection stands out for its fabrics and strategic cuts, such as a tank top, T-shirt, top, cropped, jacket, shorts, pants, overalls and swimming wear models -- with swimsuit and sunkini, accessories and the darling sandals which are the ideal feat in the summer. In the men's category, shorts, t-shirts and shirts are among the launches, along with practical and essential suggestions such as a bag with straps to be worn on the shoulder and different colors of bucket hats, mixing classic style and Italian design with a contemporary concept, both present in the Brand DNA. The Dolce Vita campaign was shot through the lens of renowned photographer Bruna Castanheira in the city of Camburi, São Paulo, and ends the year with a lot of fashion information and combines perfectly with various styles during the end of year festivities. The models were also designed to become a guaranteed presence on gift lists, in the travel bag and in moments to enjoy the summer. The complete collection is available on the website and at the main multi-brand stores in the country.

  • In an exclusive collab, C&A and Cosmo exalt the spontaneity of summer

    In the sea, sand, beach or asphalt, the collection has pieces that all women can use Images courtesy of C&A How many possibilities are there on a sunny day? To answer that question and celebrate the arrival of summer, C&A launches an exclusive collab with Cosmo, a beachwear brand from Rio de Janeiro. Beloved by celebrities, Cosmo is known for its authentic prints and modeling that values the diversity of bodies. The collection is divided into four moments that reflect the experience of enjoying the high temperatures of a day in Rio de Janeiro, until sunset. Whether in the sea, sand, shore or asphalt, the pieces feature prints, textures and models that reflect the characteristics of these scenarios and offer ways to compose creative looks by exalting the beach lifestyle. In the sea mood it is possible to observe a palette in more earthy and bluish tones, with the landscapes of Rio stamped on the pieces and textured ribbed fabrics, which refer to the waves of the sea. The sandy mood, on the other hand, brings with it more vibrant and neon tones, which transport us to the “disco” and “flower power” aesthetics, present in the 60s and 70s. kiosk by the sea. And, finally, on the asphalt, the proposal follows a more urban trend, with dark colors, brightness and asymmetrical cuts responsible for giving the collection a more fashionista touch. In every line it is still possible to observe the fluidity of the tulle and the minimalist design, Cosmo's trademark. Furthermore, when creating the pieces, one of the greatest cares was to think of clothes that would bring freedom and comfort so that all women would feel self-confident to enjoy the summer without any worries. After all, the particularities of each body also tell stories, as well as the style each one adopts. “C&A believes that fashion is an expression platform that has the power to tell and participate in every moment of our lives. For this summer, we found in Cosmo Rio the ideal partner to present authentic prints on models to fully enjoy leisure time. The collab exalts and celebrates diversity with items for all bodies and beauties”, says Mariana Moraes, head of marketing at C&A. In addition to bikinis and swimsuits, the summer collab also features T-shirts, dresses and light pants. The pieces can be found in C&A's physical stores, WhatsApp, app and e-commerce, and will be available from R$69.90.

  • ESTEBAN CORTÁZAR CELEBRATES 20 YEARS ANNIVERSARY WITH A COLLECTION FOR FARFETCH BEAT

    Esteban - Image courtesy of FARFETCH FARFETCH Limited (NYSE: FTCH), a global destination for modern luxury, today announces the sixth launch of FARFETCH BEAT, the new concept retail series that introduces exclusive product experiences to global audiences. BEAT 006 is an exclusive collection that celebrates Esteban Cortázar's two decades in the fashion industry with the re-release of some of the most iconic pieces from the designer's debut SS02 runway. The looks were first presented by the Colombian designer when he was just 17 years old at NYFW in 2002, when he was still a beginner in the fashion world. Esteban - Image courtesy of FARFETCH The collection is inspired by the Miami nightlife and club scene of the 1990s and 2000s, and the pieces are synonymous with celebrities, TV shows and the pop culture of the era. Iconic designs include: ● The Heartbreaker strapless shirred silk dress that FARFETCH's #YourChoiceYourFarfech campaign star Kim Cattrall wore in a top version in Sex and The City, season six episode "The Post-It Always Sticks Twice" ● The open-back Rock With You silk chiffon mini dress that singer Ashanti wore for the Chapter II album cover ● The turquoise open-back silk Liquid maxi dress Paris Hilton wore to the 2004 MTV Music Awards The inspiration behind Cortázar's debut collection is Miami, where the designer grew up, and represents the city's sunny weather, bright colors, Latin vibe and positive vibe. The collection is made up of 14 pieces (11 looks) that synthesize the spirit of the 2000s, with their fluid and daring silhouettes. About the partnership, Cortázar, comments: “I am very excited to celebrate 20 years in fashion, bringing back looks from my first show in New York in 2002. It feels like a moment of completion of a cycle, returning to my roots, where it all began , to celebrate this milestone moment in my career, in partnership with FARFETCH, who have been part of my support system for many years. There's a nostalgic '00s vibe to fashion right now, and it seemed like the perfect time to create this collection.” Esteban - Image courtesy of FARFETCH Holli Rogers, Chief Brand Officer of FARFETCH, adds: “I have known and admired Esteban for 15 years. Their vibrant designs represent key pop culture moments of the 2000s, and these iconic pieces are a celebration of life and fun that is influencing fashion as we know it today. It's come full circle for fashion and Esteban! It's an honor to celebrate Esteban's landmark birthday in the fashion world by bringing some of his most beloved pieces to a new generation through FARFETCH BEAT." To celebrate the release of FARFETCH BEAT 006, FARFETCH and Esteban Cortázar will throw a party in Miami on November 30th during Art Basel Miami Beach at The Faena Theatre. The party will feature a set by DJs Honey Dijon and Pascal Moscheni. Esteban - Image courtesy of FARFETCH The collection is available exclusively from FARFETCH.

  • Reserva aims to reduce the environmental impact and launches a collection with hemp jeans

    Index disclosure photos Reserva, in partnership with Vicunha, the largest denim textile company in Latin America and the third largest in the world, launches its Hemp Denim collection, a line of products with hemp jeans. The material is considered one of the most durable and environmentally responsible. Reserva affirms its commitment to more sustainable means of production in its products and aims to bring about a launch with low environmental impact and responsibility. Hemp is a plant that belongs to the same family of Cannabis Sativa, differing by its chemical profile, containing low THC content, the main psychoactive compound of the plant. The fiber is considered a high-yield natural raw material, as its cultivation produces much more fiber per acre compared to other fibers, thus resulting in less water and land use in its plantation, in addition to containing a natural system that helps in recovery. of the soil in which it was cultivated, contributing to a sustainable cycle. For the composition of the fabrics used in the collection, Reserva used a mixture of cotton and hemp fiber, bringing benefits from both raw materials, hemp brings greater durability and resistance to the piece, complemented by the comfort of cotton. The collection will consist of pants, jackets and accessories in hemp jeans, resulting in pieces that have a touch similar to linen, making the piece more malleable and comfortable to the touch. The products will be available on the Reservation website from the 29th of November. The pieces can also be found at the physical points of sale of the Reserve. To learn more, follow Reserva on its social media @reserva and on its website.

  • BAW launches drop in the mood of the World Cup inspired by soccer uniforms

    Agender clothes and brand accessories unite classic, urban and sporty style BAW Clothing, the Arezzo&Co Group's streetwear brand, got into the World Cup spirit and launched a drop inspired by the aesthetics of soccer uniforms. The new collection is based on the “from the countryside to the streets” concept, uniting urban and sporty style in genderless pieces. Entitled BAW Cup, the drop is already available on the website and in physical stores, located in São Paulo and Rio de Janeiro. In this first edition of the Cup drop, the brand chose to completely escape the obvious colors of the championship selections and focused on the aesthetics of the pieces, with fabrics and cutouts characteristic of traditional soccer uniforms. Strongly influenced by the bloke core trend, a style that mixes football shirts and fashion, the collection has 12 pieces of clothing and accessories that allow for laid-back looks with a vintage touch, in shades of pink, black and white. Versatile, the unpublished models of t-shirts made of polyamide fabric and jersey with different logos, pants with removable details on the legs - which can be used as pants and shorts -, and soccer shorts are highlights of this drop. All BAW Clothing pieces are created and produced in Brazil.

  • “Live your Party with Everything”: GKay, Sabrina Sato and Rafa Kalimann tell everything at Natal Ria

    Brand invests in new formats and explores the theme of year-end celebrations, reinforcing the omnichannel strategy of an ecosystem that brings together fashion, lifestyle, products and financial services in one place Riachuelo presents “Viva Sua Festa com Tudo” for Christmas 2022 and strengthens the diversification of the integrated omnichannel portfolio of its business. With the irreverence of the actress, comedian and presenter, GKay, the brand explores an innovative format, based on how the public consumes content in the digital environment, reinforcing its strategy of bringing the client to the center of the business, with a videocast, in which, the presenters, Sabrina Sato and Rafa Kalimann, will tell you everything about their Christmas and New Year parties. What gift did you get that you didn't like? With or without glitter? Have you chosen your look to sit on the couch? After all, who are you at Christmas? That's what Riachuelo invites everyone to discover in videocasts, bumpers and films focusing on the collection, gift tips - including a list of looks from the campaign's stars on the website, and campaign backstage. “In addition to humor, the campaign reinforces our ecosystem that brings together fashion, lifestyle, products and financial services. Today our customers have an increasingly complete consumption experience. We have a variety of categories - fashion, accessories, adult, children, home, decoration, beauty, electronics, among others - to meet the most different lifestyles, always with careful curation. Therefore, the motto "Live your party with everything" refers to this business strategy that offers everything the consumer needs in one place”, details Thais Castro, Head of Marketing at Riachuelo. Another landmark is the unusual scenario that escapes the traditional Christmas symbologies. Conceived and designed by Michell Lott, creative director, color consultant and set designer, the setting is a rescue of Brazilian culture, in the trees instead of traditional ornaments, Michell opted for bananas, pineapples, birds, plumes from the pampas and stars from Espírito Santo with a more festive way of celebrating Riachuelo's roots. In the arches that frame the scenes, according to the creative director, there is the collective will and need for a more organic and lighter way. For the scenario created for the videocast, furniture by Brazilian designers and national handicrafts are highlighted. A centerpiece with fruits carved in wood from Minas Gerais handicrafts, generates representativeness and connection with many Brazilian houses. After all, who never had a fruit bowl at home? Following a media strategy focused on high exposure and reach, the campaign begins to run on November 15th on Riachuelo's proprietary digital platforms -- Youtube Channel, Instagram, Facebook, TikTok, and will have unprecedented participation in the PodDelas podcasts, on on the 29th with the influencer Thaynara OG, at PocCast on the 7th of December with the participation of Rafa Kalimannn and with merchandising actions with an interactive dynamic of a battle of looks that will divide the participants into different teams: white, colors or brightness and others on open TV during The Voice Brasil on TV Globo. integrated ecosystem From decor to Christmas souvenirs, the brand's new party collection explores modern tailoring and fluid dresses that play with combinations between red and pink, in addition to the glitter of sequins in timeless shapes and monochrome looks. In the collection by Pool, a young brand, the festive looks mix sparkles such as lurex and sequins with jeans produced with more sustainable textile fibers, 100% renewable energy and with a reduction of up to 85% in the use of chemicals, in addition to dresses in metallic mesh that appear as a highlight in the night out proposal. For men, the focus is on shirts, from cotton to linen, in the most varied colors and shapes. In addition to neutral colors and pastel tones, the fashion touch is on account of Pink, which is on the rise and is a highlight. The big bet is to bring versatile shirts that can be used with tailoring for the festive period and also compose looks that are perfect for everyday life. In the children's section, girls aged 0 to 16, we will have many dresses with sequins, shiny tulle, as well as long dresses with natural aspects in viscose and Laise. The jeans come in light and medium washes and the twill is crafted with a lot of shine. For boys aged 0 to 10, natural fabrics and rustic aspects make a complete mix with a color chart of neutral tones, kakis and blues. In the category gifts, licensees, wines, chocolates, setup for gamers are some of the options for those looking for a souvenir for family and friends. For those who love decoration, Casa Riachuelo brings a complete collection of accessories, decorative objects and table items to prepare the house for the holidays. As a convenience, the Riachuelo card offers customers installments in 5 interest-free installments or the advantage of extending the first payment for up to 100 days, in installments with interest. All products are available in all Riachuelo stores and can be found in the marketplace or app. MOVIE HERO Agency: Magenta Creation: Adriana Yoshida, Felipe Luchi, Natalie Aymee Directed by: Adriana Yoshida Director of Photography: Marcos Mello Art direction: Michell Lott Approval: Thais Castro and Daniel Harpaz DIGITAL CONTENT Created by: Adriana Yoshida Pickup: Thais Limberte (Cavalry) PHOTOS Art direction: Audiane Amada Fashion photographers: Yuri + Ana Still photographer: Xico Buny Stylist: Dani Ueda for models, GKay and Rafa Kalimann / Pedro Sales for Sabrina Sato Beauty: Dani Hernandez for models, Rafa Kalimann and Sabrina Sato / Rodrigo Costa for Gkay Executive Production: Joana Vieira Producers: Priscila Pacielo and Abimael Santos

  • Expert explains how to prevent and treat dark circles - Dr. alexander adolph

    Expert explains how to prevent and treat dark circles press release photos Dark circles are common aesthetic nuisances and can arise for several reasons, including sleepless nights, anxiety, stress and genetic characteristics. And contrary to what many people think they cannot be treated with creams. The Doctor. Alexandre Adolfo, an expert in dark circles, explains that the ideal treatment for this condition would be filling with Ellansé. “Ellansé is a dual-action filler that restores volume and stimulates collagen production,” said the doctor. doctor Alexandre states that it is a minimally invasive treatment, done in the office in about 30 minutes (depending on the areas treated). According to the doctor, the volumization and reduction of wrinkles and furrows can be observed immediately. “The product starts to gradually stimulate collagen production. And, after 3 months, it delivers the final results, which can last from 1 to 3 years”, said Dr. Alexander, who added: “The procedure is quick, simple and practically painless, performed under local anesthesia. Typically, 2 Ellansé sessions are required. After the first one, return in 60 days to do another one”. After the procedure, it is necessary to avoid hot baths and physical exercises for 24 hours after the application. Also, avoid exposure to the sun and ultraviolet light until the swelling and redness has completely disappeared. “Like all procedures of this type, there is the possibility of adverse events. The most common are: inflammatory reaction such as: redness, swelling, rash, edema, erythema, pain, hematoma”, warned the specialist.

  • Reference of Brazilianness, Havaianas records campaign with Vitão in Vidigal, in Rio de Janeiro

    In a shooting inspired by the Brasil Core trend, the brand brought together models and ordinary people from the favela itself to show different looks with Havaianas products and reinforce the brand in the mood of the moment; the Digital campaign will run on digital channels until December. Havaianas shotting Vitão/Lema press release São Paulo, November 2022 - Currently, social networks are by far one of the places that most dictate fashion. And based on this great platform, Creators and influencers use their powers on the networks to launch the next trends. Recently, in published videos and photos, the trend that has drawn the most attention is Brasil Core or Brasil Aesthetic, which consists of wearing clothes and accessories with our country's symbols and colors. Taking advantage of this moment, Havaianas invited singer Vitão to participate in the brand's digital campaign in homage to Brasil Core, photographed on Morro do Vidigal, in Rio de Janeiro, at the beginning of the month. “Feating the campaign with Havaianas was wonderful and being able to show all the Brazilianness with the sun, nature, bright colors and all the diversity being in Rio de Janeiro was very important, because there I feel at home. So, this partnership with Havaianas was fun and true, I was able to make a lot of friends and end the campaign in the most Brazilian way possible, doing a rolezão to celebrate this wonderful partnership”, says Vitão. Havaianas, which is a reference of Brazilianness in the world, knows that this trend is not new around here. In 1998, during the games in France, the brand launched the famous Havaianas Brasil with the country's flag on the strip and fillets with green and yellow colors on the sole. In limited edition, the product was a success among fans, mainly in the international market and the model was promptly incorporated into the portfolio and remains until today. “Havaianas has Brasil Core in its essence, always with references to Brazil in our products and in our communications. Over the 60 years of the brand, what remains intact is our connection with the country and, even more, with Brazilians. Havaianas reflects the ginga, simplicity, welcoming, free and colorful way of our people. This campaign delivers on all of that and goes beyond, we climbed Vidigal to honor the residents of the Brazilian favelas who appropriated the colors of our flag long before it became fashionable as it has become today”, says Mariana Rhormens, marketing director for Havaianas Brasil. Campaign fact sheet Advertiser: Havaianas Title: Brasil Core Territory: Brazil Agency: Motto + Account Director & CEO: Leandro Matulja Account Manager: Vanessa Vieira Services and Project Manager: Felipe Klingelhoefer Santos Fashion Coordinator: Renata Bastos Fashion Producer: Gabriela Yachimciuc Digital PR Manager: Leandro Dário Digital PR: Alessandra da Silva and Thiago Rodrigues Digital PR Assistant: Teixom PR Coordinator: Marcos Morelli PR Officer: Carolina Castelo and Mariana Lima Producer: As Meninas Productions Executive Production: Julia Morelli and Barbara Bicudo Art Direction: Luciano Schmitz Photographer: Pedro Napolinario Photo assistant: Daniel Sulima Photo assistant: Marcio Marcolino Director: Rodrigo Siqueira Director of Photography: Rodrigo Siqueira Assistant director: Beatriz Vedovato Editor: Rodrigo Siqueira Color Grading: Arthur Staneck 1 Assistant: Fernando Machado 2 Assistant: Anderson Batista Drone Op: Yan Felipe Making off: Gabriela Dall'agnol Production Location: Wendel França (Piu) Styling: Lucas Magno Makeup and Hair: Gabriel Gomez Service: Karina Amabile Customer approval: Camila Fogaça Vieira, Renata Cerolini, Mayte Camargo, Kelviane Lima, Aline Botelho

bottom of page