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- Bodi8 Activewear: elegance, performance, and purpose
Photos Disclosure Press In the summer of 2025, in Lisbon, Bodi8 was born—an activewear brand created by women and for women, with a clear mission: to redefine the way sports and fashion intersect. More than just clothing, Bodi8 brings a vision: to inspire confidence, celebrate the diversity of the female body, and merge innovative design with genuine social and environmental responsibility. In June, at the height of the European summer, the brand arrived on the French Riviera for an exclusive shoot with model and image consultant Mariana Abdalla . Photographed at sea, Mariana highlighted the beauty of the pieces and the sophistication expressed in every detail of the collection: “Elegant, with impeccable quality that truly makes a difference in performance during training. Each piece conveys strength and individuality, and is available in all sizes—ensuring that every woman finds the perfect fit and reflects her own beauty.” The brand’s CEO and founder, Vanusa Fonseca , explains the motivation behind Bodi8: “I felt the absence of pieces that combined functionality, quality, and, above all, my values of responsibility. With Bodi8, we were able to fill that gap, creating clothing that speaks directly to women.” The result? A collection that blends athletic sophistication with sustainable awareness , reaffirming that style and purpose can — and should — walk hand in hand. Now, the expectation is that these pieces will cross borders and reach Brazil and beyond. And if the brand’s strength and vision are any indication, the future promises to be as bold as it is elegant.
- NIAP Casual Company: Fashion with Roots in Rio’s Outskirts and Eyes on the World
Photos: Angelo Pontes - @angelopontess Fashion has the power to tell stories. In the case of NIAP Casual Company , founded in 2021 by William Estevão da Costa Martins, each piece is born from real experiences, infused with authenticity, and shaped by the rhythm of the streets of the Baixada Fluminense —a metropolitan area on the outskirts of Rio de Janeiro, often overlooked but rich in creativity and cultural resilience. In just a few years, the brand has expanded its presence and established itself as a strong voice within Brazilian streetwear. The DNA of NIAP is deeply rooted in the Baixada, but its language travels far beyond Rio. William explains that the creative foundation of the brand comes from growing up in a neighborhood that hosts one of the largest annual urban art festivals in Latin America, possibly even the world. This environment provided an authentic base for expression, shaping a fashion identity that reflects local gatherings, street energy, and the resilience of a community that turns challenges into culture. With the global rise of streetwear, NIAP has found space to connect with a diverse audience, balancing global trends with a distinctly regional authenticity. It is from this context that the collection “Vislumbre” emerges—the second chapter of Keep it Casual . The word vislumbre in Portuguese means a “glimpse” or “faint vision.” Inspired by a period of uncertainty and lack of direction, the collection visually translates universal emotions through prints and silhouettes that oscillate between doubt and hope. The hazy print reflects the fog of indecision, while the ghost print evokes a blurred view of the future. Yet within that uncertainty lies a message of confidence and resilience, echoing the daily life of Rio’s working-class communities, who wake up early to face challenges while still seeking identity and purpose. NIAP’s boldness lies in addressing themes many brands avoid—speaking openly about feelings, doubts, and realities without polished filters. This fearless approach appears in its strong graphic prints and raw storytelling. At the same time, subtlety runs through the functional fit of the garments, adaptable to multiple settings—from rap concerts to more formal environments. The contrast is deliberate: regular, restrained T-shirt cuts serve as blank canvases for abstract expressions, while pieces like the Unauthorized shirt present a bolder message balanced by carefully structured silhouettes. From the beginning, NIAP has faced the challenge of transforming philosophy into tangible product. Competing with national and international giants, the brand carved its space by building authenticity and community. Today, about 90% of NIAP’s production remains in the Baixada Fluminense, employing local seamstresses, pattern makers, photographers, and models. More than a business choice, this is a social statement—highlighting the talent of a region often marginalized by prejudice and lack of visibility. Check out the interview with William Estevão da Costa Martins, 27 years old , founder of NIAP Casual Company : 1 – NIAP was born in the Baixada Fluminense, on the outskirts of Rio de Janeiro, but has already expanded its presence in the fashion scene. How does the brand translate this local identity to connect with a broader audience? NIAP was not only born in the Baixada, but it also has its creative foundation and essence there. We grew up in a neighborhood that hosts the largest annual urban art event in Latin America—possibly in the world—which provided us with a solid and authentic creative base. Contemporary audiences are increasingly receptive to brands like NIAP, which translate real-life experiences into tangible products. Through our pieces, we interpret both what we live and what the Baixada Fluminense has to express. The global growth of streetwear has made it easier for this communication to reach a more diverse audience. Our strategy is to stay connected to trends while preserving our regional identity. We work at the intersection of two worlds: closely observing what kids are wearing in the Baixada’s public squares and what is becoming a global trend. It is in this connection that we find our universal language, allowing our local authenticity to resonate with an ever-wider audience. 2 – About the inspiration behind the Vislumbre collection: How did you transform this universal idea into pieces that also carry the energy and authenticity of Rio? The Vislumbre collection was born out of this state of uncertainty, and translating such a universal experience was our greatest mission. We represented it visually through prints, such as the hazy print, which reflects this uncertainty and doubt about where we are going and what we are doing—yet at the same time carries a message of confidence, encouraging us to keep moving in our own style despite the doubts. The ghost print reinforces the idea of indecision, that blurred vision of our future and our purpose. Despite the uncertainty, the collection also carries a strong message of hope and attitude. Our idea was to connect this feeling with the reality of Rio de Janeiro’s daily life—the resilience of those who wake up early to work while still seeking their own path and sense of purpose. This duality is expressed not only in the prints but also in the design of the garments, which prioritize comfort for everyday wear. A sweatshirt with an easy fit or pants that adapt to any occasion reflect the desire to go beyond the standard. In the end, Vislumbre takes a universal emotion and retells it in an authentic, regional way. It is the beauty of discovering our own journey, inspired by the resilience and strength of those who live in the Baixada Fluminense. 3 – The concept of the collection blends boldness and subtlety. How does this balance connect with global fashion trends while still maintaining NIAP’s unique signature? NIAP sets out to explore themes many brands tend to avoid, engaging with people’s everyday lives not only through comfortable, wearable pieces but also by translating emotions and stories told without emotional filters. Our boldness lies both in our authentic narrative—unafraid of being “less polished”—and in the prints that embody these ideas. At the same time, we work subtlety into our creations. Our prints suggest emotions rather than explicitly stating them, inviting a more intimate connection with those who wear them. Subtlety is also present in the fit of our functional pieces, designed for comfort whether at a rap show or in more formal settings. Current global fashion trends highlight authentic stories and true roots. The more real a brand can be, the closer it gets to its audience. The market has grown tired of the “perfect” and the “manufactured.” Garments with comfortable fits and day-to-day functionality represent a global trend, as does the evolution of minimalism—which today is less about the absence of elements and more about personalized touches of expression. This is exactly where we position ourselves: creating pieces that may look simple at first glance but, upon closer inspection, reveal textures and prints layered with meaning and depth. We believe that beyond fleeting trends, style is directly tied to identity. While we don’t dismiss the importance of trends, it is our authentic storytelling that gives NIAP its unique signature. 4 – Since its foundation in 2021, NIAP has experienced consistent growth. What have been the biggest challenges and achievements in positioning yourselves within an increasingly globalized market? The challenges have been many, but one of the main ones has been competing with major national and international brands from the very beginning. This reality pushed us to strengthen our identity and make it as authentic as possible in order to stand out. I realized that to compete with the marketing power of big labels, we needed to create something genuine and personal—building a community that seeks not only clothing but also a story to connect with. This brought another significant challenge: translating our philosophy into tangible products. The difficulty is not just in conceiving good ideas but in materializing them into high-quality pieces. Our focus has always been on excellence and durability in every collection, and we have seen constant evolution in this regard. Among our greatest achievements, I would highlight the fact that nearly our entire production process is based in Baixada Fluminense—a metropolitan region in the state of Rio de Janeiro often overlooked in Brazil’s fashion and cultural scene. By concentrating around 90% of our team there, we’ve generated opportunities for local seamstresses, pattern makers, photographers, and models. We intend to maintain this structure, as we believe in the talent and capacity of these professionals, who often face barriers due to prejudice and lack of visibility associated with the region. Another fundamental achievement has been building our community. We have grown consistently and have been well received by an audience that, even when geographically distant from Baixada Fluminense, still connects deeply with NIAP’s philosophy. Our goal remains clear: to create universal communication without ever losing our essence and authenticity. 5 – Vislumbre works with the idea of flashes and reflections, revealing in an imprecise way what is still to come. How was this duality between showing and suggesting explored in the cuts, fabrics, and silhouettes of the collection? In the Vislumbre collection, we explored this tension between revealing and suggesting through deliberate design choices in cuts, fabrics, and silhouettes. For the t-shirts, we opted for more regular and contained fits, purposefully distancing ourselves from the oversized and boxy trends dominating the market today. This choice created an intentional contrast: garments with more discreet, conventional cuts serving as a canvas for prints that evoke feelings and subjective interpretations. We took an inverse approach with our Unauthorized shirt, where the print communicates a more direct and explicit message, while the cut and silhouette carry a more elaborate construction that reflects our aesthetic signature. Our design philosophy remains rooted in functionality and well-structured pieces, yet they simultaneously suggest a fluid identity—one that resists rigid definitions and embraces the uncertainty that inspired the collection.
- Charles Hermann takes Victoria Haute Couture to its international debut at Milan Fashion Brasil
Photo Disclosure Press The universe of Brazilian haute couture takes on new horizons in Europe. At the helm of Victoria Haute Couture, creative director Charles Hermann celebrates a historic milestone: the maison’s debut at Milan Fashion Brasil, consolidating its journey and projecting Brazilian fashion onto one of the most coveted stages in the fashion world. In recent years, the brand has already gained international recognition, with clients in Dubai, Paris, New York, Switzerland, and South Africa. It has also produced editorials abroad and even held a celebratory show in Paris, reinforcing its global presence and its ability to translate Brazilian aesthetics into haute couture with worldwide resonance. For Charles Hermann, the moment encapsulates years of dedication. “It represents achievement, respect, admiration. It is also economic growth and, above all, visibility for our brand,” says the designer. The participation in the event symbolizes not only the recognition of Brazilian aesthetics but also the strength of an original body of work that combines sophistication, technique, and emotion. Behind the grandeur of the runway, the logistics of an international presentation demand resilience. The entire collection is produced in Brazil, while the execution of the show relies on a fully local structure in Italy—from producers to models. “It’s a challenging process, but so enjoyable that the complexity soon turns into excitement,” he comments. The biggest challenge, according to him, is transporting the looks and ensuring each piece fits the models perfectly, even without the atelier’s usual physical structure. As for the collection to be revealed, Hermann prefers to keep the mystery. “No spoilers yet, but it will be a timeless collection, deeply infused with Brazilian spirit,” he hints, suggesting a fusion of the brand’s DNA with the cultural identity that inspires his creations. More than just a fashion show, Victoria Haute Couture’s debut in Milan reflects a new chapter in the designer’s career. “I am very happy with everything we are experiencing. But above all, it is a moment to thank everyone who made this possible,” Charles concludes, in a tone of celebration and gratitude.
- Carla Martins redefines the concept of health and style in the SPORT edition of Hooks Magazine
'SPORT' COVER EDITION - AUGUST 2025 ISSUE Photos: @persan__ / Make and Hair: @sevenellaclub / Artist manager: @elirandrade In the new SPORT edition of Hooks Magazine, the cover is graced by Carla Martins, a model and influencer who has been making her mark not only with her on-camera charisma but also with her commitment to a healthy and balanced lifestyle. More than just a fitness routine, Carla turns habits into inspiration, showing that health, well-being, and self-confidence go hand in hand. For her, discipline goes beyond aesthetics. Motivation comes from the awareness that every workout, every dietary choice, and every care for body and mind builds not just the physique, but also self-esteem. “The gym aligns everything: nutrition and health. After dedicating yourself, you realize that certain excesses aren’t worth the lost effort,” Carla shares with naturalness and sincerity. The model’s routine is designed to balance body, mind, and spirit. Between workouts, dance classes, and Pilates, she makes time for reading, meditation, devotional practices, and positive affirmations. “All of this gives me self-confidence and both physical and mental health. I also take care of my spiritual side to always stay well,” she explains. Carla also shares her practical approach to trends in the fitness world. For her, the essence lies in what truly works: a balanced diet, regular check-ups, and attentiveness to the body. Supplements and fads are far from her focus, replaced by conscious choices that ensure lasting results. Self-care goes beyond the physical. Skincare, distancing from toxic relationships, and focusing on positive thoughts are pillars that sustain her energy and vitality. And when it comes to inspiring those just starting out, Carla is clear: “Surround yourself with people who prioritize their health. Start with clean eating, follow trusted professionals, and soon the results will become an enjoyable routine.” Check out the exclusive interview: You often share moments from your fitness routine. What motivates you to stay disciplined and not give up, even on the toughest days? I do share. I enjoy leading a healthy lifestyle, and it also boosts your self-esteem. The gym aligns everything: nutrition and health. In a way, once you dedicate yourself, you feel reluctant to drink alcohol or eat a very sugary treat because you think about the effort you put into your workout, realizing that ten minutes of pleasure aren’t worth it. Many people still believe that health is only about aesthetics. For you, what is the true connection between health, well-being, and self-confidence? Well, I’m a fan of having everything in balance. I take care of my appearance, my mental health, and my workouts. All of this gives me self-confidence and both physical and mental health. I also make time for my spiritual well-being, which helps me stay truly well. What are your main daily practices to balance body and mind, even with a busy schedule as a model and influencer? Healthy eating Morning devotional Positive affirmations Some kind of sport, workout, dance class, or Pilates English classes twice a week At the end of the day, before sleeping, I meditate and read a book until I fall asleep The fitness world is full of information and trends. How do you filter what truly works from what’s just a passing fad? I don’t really filter much, I like to try things out. If I like it, I continue; if not, I stop. I just avoid supplements—I feel like that’s become a pharmacy market. I prefer sticking to proper nutrition and regular check-ups, the essentials that actually work. Besides workouts, what other self-care habits do you consider essential for maintaining energy, vitality, and emotional balance? I have a skincare routine, keep my mind occupied with positive things, distance myself from people who only complain, and avoid toxic relationships. I also believe that everything eventually works out. What advice would you give to someone who is just starting to take care of their health and wants to adopt a healthier, more lasting lifestyle? Surround yourself with people who prioritize their health. Stay away from those who only like to go out drinking. Consult a nutritionist to follow a cleaner diet. Soon, when the results start to show, it will become an enjoyable routine.
- Annah Dress: Elegance that Enchants
Photographer: @estudiobetomonteiro / Model: @juhambrusch_ / Makeup: @elizz_makeup / Hairstyling: @rubipenteados / Venue: @chacarahappyranch / Founders: @aldierisimpacto @simoneribeirostresser / Press Relations: GiO Prates @gio.prates Opened just a year ago, Annah Dress quickly rose to prominence and became a reference in evening fashion in Curitiba and throughout Brazil. Located at Rua Mateus Leme, 975 – Centro Cívico (Curitiba/PR/Brazil), the store was born from the dream and dedication of couple Aldieris Stresser and Simone Ribeiro, who transformed their passion for fashion into an essential destination for women who wish to shine on special occasions. More than just a dress boutique, Annah Dress is a space that combines sophistication, warmth, and exclusivity. With a carefully curated collection, the brand ranges from clean and minimalist designs to elaborate creations adorned with gemstones and refined finishes, catering to different styles and budgets. In addition, Annah Dress offers exclusive pieces designed for those who wish to feel truly unique in unforgettable moments. With sizes ranging from Petite to Plus Size, Annah Dress celebrates beauty in all its forms. The collection features long, midi, and short designs, perfect for different styles and occasions. To complete the experience, those who choose Annah Dress will also find a selection of accessories that allow for a sophisticated and harmonious look. The attention to detail and commitment to excellence have earned Annah Dress a perfect 5.0-star rating on Google, making it one of the most highly regarded brands in the country. As customer Josy Bilik shared: “What wonderful service, beautiful pieces, everything fits perfectly, with a very fair price… Simply the best store, without a doubt!” The brand’s digital presence is equally remarkable: with over 100,000 followers on social media (@annahdressoficial and @annahdresscwb), Annah Dress continues to inspire women everywhere, delivering its creations to different regions through its e-commerce platform. At Annah Dress, every visit is transformed into a unique experience, where each client is heard, valued, and celebrated. More than just dressing women, the brand embodies the true meaning of timeless elegance. 📍 Rua Mateus Leme, 975 – Centro Cívico, Curitiba – PR (Brasil) 🌐 Instagram: @annahdressoficial | @annahdresscwb www.annahdress.com.br Discover your next unforgettable look with Annah Dress — inspiring women everywhere.
- Dr. Fernanda Vitallino: Beauty Without Borders on the Cover of the DUBAI Edition
'DUBAI - دبيّ ' COVER EDITION - AUGUST 2025 ISSUE Photographer: @Soyisa_makeup / Beauty: @Hamzahairdresser @Soyisa_makeup @micho_hairstylist / look: @ splash.boutique Dubai was the stage chosen for the new Hooks Magazine cover, starring Dr. Fernanda Vitallino. A leading name in aesthetic biomedicine and a fashion enthusiast, she blends technique, sensitivity, and style in work that goes beyond beauty, reaching into self-esteem and confidence for each patient. With experience in 11 countries and a routine that includes traveling for study and refinement, Fernanda sees every journey as a source of inspiration. Her international background has taught her to view beauty in a plural way, respecting individuality and valuing each person’s essence. This cultural exchange directly shapes her practice, making her approach both unique and deeply humanized. For Fernanda, aesthetics go far beyond procedures. Influenced by her journey in the fashion world, she brings style into her clinic, turning every detail into an experience. From the impeccable look she chooses to start the day to the fashion tips she shares with her patients, her work reinforces the belief that self-esteem is a reflection of both inner and outer beauty. At her clinic on São Paulo, she has created a true space of care and comfort. Each patient is welcomed with personalized attention, in an environment that combines well-being, sophistication, and warmth. For Fernanda, transparency and trust are essential, and her care extends beyond treatments: it includes thoughtful details, post-procedure follow-ups, and the certainty that every patient leaves more confident than when they arrived. Her career is driven by the positive impact she generates in people’s lives. Among the many transformative stories, she fondly recalls the case of a patient who, after a long and difficult relationship, rediscovered personal growth through self-care. For Fernanda, moments like this are proof that aesthetics hold the power of emotional healing. Always in search of innovation, the doctor incorporates cutting-edge technologies into her practice, such as Ultraformer MPT, Fotona, and HIFU, along with revolutionary actives like exosomes and PDRN. According to her, the focus today is on enhancing natural beauty, stimulating collagen, and restoring radiance and vitality to the skin with subtle and sophisticated results. A devoted mother and tireless professional, Fernanda finds her greatest strength in balance. The bond with her son fuels her journey and inspires her sensitive outlook on both life and her profession. Check out the exclusive interview: You have already visited 11 countries and often travel to study and refine your techniques. How do these international experiences influence your perspective on aesthetics and the way you care for your patients? I believe that with every trip, I gain the experience of seeing beauty through different lenses and understanding what is considered beautiful in each culture. This brings me great inspiration for my work and also helps me treat each patient with individuality, humanizing my care while enhancing the best in everyone’s beauty. I’ve also noticed that nowadays, while we Brazilians often draw inspiration from international figures, the opposite is also true. Brazil has become a global reference not only in fashion but also in beauty and aesthetic treatments. And I absolutely love this exchange! In addition to aesthetic biomedicine, you have a strong connection with fashion and even managed a store under your own name. How does this fashion universe continue to influence the way you communicate beauty and style in your clinic’s daily routine? To this day, I bring much of my personal style into my work. I have always been passionate about fashion and trends, and that will stay with me forever. I often say that my daily ritual begins every morning when I get ready, put on a beautiful outfit, and carry that whole experience of truly lifting each patient’s self-esteem into my day. I am there to show how much self-care matters, not only for the skin and beauty but also for how fashion and style references can deeply impact each patient’s confidence. And they love it — they often ask me for tips. This creates an even closer bond between me and my patients. Your clinic in São Paulo is described by you as a special “haven” of care. What do you make a point of offering so that your patients feel so warmly welcomed in this space? I love welcoming them with great energy, talking with each one about their concerns, and working together to find what truly works for them. All of this is done with transparency and aligned expectations. I’m always creating special moments, surprising them with little gifts. I strive to provide an experience from the moment the patient arrives, with a pleasant atmosphere, gourmet coffee, and finger foods. During the treatment, I step into my “Boss” moment, where with full dedication and care, I bring security and confidence to each one. I always finish my appointments with thoughtful gifts and follow-up care, tailored personally to every patient. Working with self-esteem seems to be one of the main driving forces of your career. What has been the most remarkable transformation you have witnessed in a patient? Absolutely, there was a patient who had just come out of a long-term relationship and had consistently neglected her self-care. She arrived seeking a transformation, and gradually, through various treatments, we achieved a beautiful result. I continue to follow her progress, and I can see how she has blossomed and radiates confidence—it is evident even in her expression how important self-esteem is and how it can truly change lives. She still travels from a nearby city for her appointments, and we have built an incredible connection that goes beyond the professional patient relationship. You often mention staying updated and bringing the best the market has to offer. Which recent technological innovations or techniques have impressed you and are already part of your clinical routine? Nowadays in aesthetics, fillers are used much more cautiously compared to older treatments. The focus is now on achieving radiant, rejuvenated skin with strategically enhanced points, tailored to each patient. I have been working extensively with lasers such as Ultraformer MPT, Fotona, and Hifu, as well as new products that have recently entered the market, like Exosomes and PDRN (salmon DNA). All of these treatments enhance natural beauty by stimulating collagen, improving skin firmness, refining fine lines and pores. The results are truly remarkable. As a mother, high-performance professional, and someone passionate about aesthetics, how do you balance these different roles in your life? Since having my son, and at a very young age, I have always been very hardworking. I took a year and a half exclusively for motherhood, as Davi has always been my priority. After that, I returned to my professional activities. I believe I learned to balance these two roles throughout life. Motherhood also played a fundamental role in my journey… everything happened very quickly for me, perhaps I matured early, which fueled my drive to grow and pursue entrepreneurship. He deserves an incredible future and is the main reason behind all my efforts. Today, I am the foundation of my household. We share many moments together, and even with a busy schedule, I always find small pauses to enjoy special times and quality moments. I believe creating memories builds lifelong bonds and lasting recollections. Our connection is very strong, and our relationship is grounded in love and open communication. I am deeply in love with my amazing boy.
- DES PREZO presents: UGLY KIDS DEAD DREAMS
Photographers @oconci @osantos.henri / Credits and full technical sheet at the end of the article DES PREZO arrives at its Drop 3 with a collection that closes a cycle and opens the door to a new chapter. Entitled UGLY KIDS DEAD DREAMS, the collection embodies the brand’s evolution. The name speaks to those who have always felt outside the norm and to the dreams left behind along the way, which ultimately made room for something greater and more consistent. This time, the message is clear: dreaming is not enough, transformation is essential. The rebellious and experimental aesthetic that has always defined the brand now comes with a more conscious and strategic vision. Maturity can be found in every detail, without erasing the nonconformist essence that makes DES PREZO a true reference of authenticity. The pieces combine oversized silhouettes, raw textures, and refined finishes. The color palette is the widest the brand has ever used, yet it preserves its identity through intense washes and distressed effects inspired by grunge, punk, and rave culture. The collection also embraces a variety of materials, including leather, knitwear, denim, jersey, and fleece, showcasing both strength and technical precision. If the previous drop was about exploring dreams, this one carries a more realistic message. It’s about understanding that growing up also means letting go of certain illusions, without losing creative power. This shift is reflected in the balance between bold pieces and more commercial ones, designed to be worn while still provoking thought. The collection’s narrative resonates with a generation that matured quickly, that often felt out of place, but discovered creativity as a way to exist. Wearing DES PREZO means embodying this story of struggle, resistance, and transformation. We had the opportunity to interview the brand's creative director, Guilherme Menegat Biondo. Check it out below: The collection is titled UGLY KIDS DEAD DREAMS, which carries a deep symbolic weight. How is this concept translated into the pieces and the overall aesthetic? The name already conveys much of what we wanted to express. It is about those children who grew up feeling different, who dreamed of something beyond what the world offered. Along the way, they faced reality. This forces you to stay grounded, swallow the dream, and refine it. This collection is more mature and conscious than all the others. The aesthetic embraces contrast, with pieces featuring wide silhouettes and raw textures, yet finished with precision and refinement. It is our collection with the widest color palette so far, and also the one that challenged us the most technically. Each piece carries a level of detail and complexity that reflects this process of maturation. UGLY KIDS DEAD DREAMS marks a turning point, where nonconformity remains, but now with greater clarity of purpose. When you talk about "the end of a cycle and the beginning of a new phase," you suggest creative and business maturity. How does this maturity appear in the construction of the clothes and the narrative of the collection? Before, everything was very impulsive. We created with the heart—which still exists—but today we are able to balance that with strategy. During ‘Punk Ravers,’ I was able to express aesthetically everything I had always imagined for the brand, but I still lacked experience. Over time, I understood that having a brand means being more than a designer—it also means being a businessperson. Being a designer requires imagination; being a businessperson requires calculation and responsibility. I think this new phase is about combining these two aspects. We continue to create bold, technical pieces with unique cuts and unconventional proposals, but now with more conscious decisions. We test fabrics, patterns, bring more color, more complexity—but also seek commercial balance. We revisited patterns that worked in the past, invested in impactful pieces and others that are visually more accessible, without giving up our identity. It is a collection with a variety of materials—leather, knitwear, denim, jersey, sweatshirt fabrics, accessories—but with shorter production times and more precise execution. The maturity is reflected precisely here: not in reducing creative ambition, but in understanding better where and how to apply it. The idea of dead dreams and the weight of reality seems to speak to a whole generation that grew up “off the curve.” How do you hope this message will resonate with the audience that wears DES PREZO? We believe that many people experience this conflict: growing up creative, intense, and outside the norm—and then being swallowed by a world that wants to normalize them. This collection doesn’t come with answers, but with identification. We want those who wear Des Prezo to feel that they are not alone in the process of accepting that some dreams die, but others are born from that. It’s about transformation. In terms of design, what were the main elements, materials, or silhouettes chosen to convey this duality between youthful rebellion and a more conscious new phase? Since the end of last year, I began structuring a collection that would be visually strong but also function strategically. The challenge was to combine pieces with bold designs that represented our identity with others that were more accessible, aiming to expand the business and connect with a broader audience. Unlike Punk Ravers, which truly gave me space to dream and create a freer aesthetic, this new phase led me to a more introspective approach, revisiting my childhood and the dreams I had at that time. I drew on personal references, especially from music videos. From there, I tried to fuse these memories with a more mature and concise language, balancing grunge elements with traces of the punk and raver universe we had been developing for the brand. The result is a collection rich in references but cohesive in execution—visually strong, with identity and purpose. This fusion produced a collection that explores contrasts: t-shirts with heavy graphics share space with cleaner-looking pieces; washed and distressed items coexist with more traditional shapes. All of this helps express the tension between youth and maturity—a balance I consider essential for Des Prezo, which is more than a brand; it is a living organism that evolves, learns, and transforms with each collection. "Ugly Kids" symbolizes the outsiders, while "Dead Dreams" speaks to what has been left behind. How do you balance this melancholy with the creative energy needed for such a striking collection? As a creative, my most powerful energy has always come from moments when I wasn’t feeling well. Dead Dreams does not emerge as a lament—it represents a turning point, a moment of maturity. It is as if, for the first time, everything is clearer. We have a direction. Looking back and seeing everything we have built proves that nothing happened by chance. With two and a half years of the brand, we have already done things I never imagined, and yet it feels like this is just a new starting point. The essence of DES PREZO remains the same, but now we have a more strategic, more conscious vision. The melancholy of the name does not paralyze us—on the contrary, it pushes us forward. Because maturing also means accepting that dreams change, that some must be left behind, and that this does not make us any less creative. It makes us more prepared. This collection is about transforming frustration into action. It is about understanding that to keep dreaming, we need to work, adapt, and grow. So Ugly Kids. Dead Dreams. is not an end—it is a milestone. The consolidation of everything we have been and the beginning of everything we are yet to become. DES PREZO has always been connected to the idea of transgression and breaking norms. In this new chapter, what remains as the essence of the brand and what is reinvented for the future? For me, DES PREZO has always been more than a brand—it is a living organism, constantly evolving. And like any organism, it matures over time, with the people involved, and through the experiences we live both inside and outside the creative process. From the beginning, our greatest commitment has been to aesthetics, to creating something we did not see around us. That has not changed. What changes is our perspective: today, besides being creative, I am also responsible for making the business work. Over time, I learned that being a designer and being a businessperson are roles that often contradict each other. One works with imagination, the other with reality. What is changing now is the structure, not the soul. We continue to provoke, create, and seek something new—but now with more awareness, strategy, and consistency. This new moment is about balancing desire and feasibility. We have learned from the market, from our mistakes and successes, and we are using this knowledge to grow without losing who we are. It is not about erasing the past or softening our ideas—it is about maturing what we have built. The change is structural, not creative. The essence remains: creating with truth, speaking to those who have never been heard, and occupying spaces where no one wants us to be. _____________________ Technical Sheet Creative Direction @bwvvs Photographers @oconci @osantos.henri Executive Production @magna.prod Lighting @rods_321 Talents @_ikaro_f @sheikh_dieng_ @switch.mgmt Styling @bwvvs @deboracamassola @tina.cambruzzi Set Design @bwvvs @magna.prod Flags @stang.vhs Guitar @_leosandi Location @___nucleo Video direction and filming @pablodorosario Make and Hair @deboracamassola Production assistant @tina.cambruzzi @colomboaliciaa @odraopc Art direction and design @bwvvs @odraopc Finishing and retouch @bwvvs
- Heritage Awakened: Louis Vuitton and Pat McGrath Reinvent Beauty as Legacy
Photos Disclosure Louis Vuitton Louis Vuitton makes a bold move with the debut of its first-ever makeup collection, La Beauté Louis Vuitton , under the creative direction of legendary Dame Pat McGrath . In a synergy that bridges heritage and innovation, the Maison translates its century-old codes into coveted objects of beauty that transcend cosmetics — becoming symbols of art, luxury, and memory. The campaign, fronted by House Ambassador Hoyeon , brings this vision to life. At its center is the standout 896 Monogram Rouge , a burnished, fiery red lipstick that fuses the strength of the Monogram canvas with the timeless sophistication of classic femininity. Pat McGrath’s Vision The iconic makeup artist speaks of freedom, diversity, and the emotional power of beauty. “La Beauté Louis Vuitton is my gift of freedom… I want to make sure everybody is completely happy. It is not one nude that works for all. No.” – Pat McGrath “I have been creating makeup looks for Louis Vuitton for many years. We have a shared vision of beauty and collaborate in a way that feels entirely natural.” – Pat McGrath And when it comes to the purpose behind the line, her words capture its essence: “The objective was to create products that you would never want to let go of — a versatile colour wardrobe designed to suit every moment, mood and occasion.” – Pat McGrath The Collection’s Icons • LV Rouge : 55 luxurious lipsticks in satin and matte finishes, enriched with shea butter, hyaluronic acid, and recycled floral waxes. • LV Ombres : 8 eyeshadow palettes blending three timeless neutrals with one bold accent shade. • LV Baume : 10 translucent balms that bring hydration with a subtle wash of color. Each product is refillable , affirming Louis Vuitton’s commitment to sustainable luxury. Packaging as an Heirloom Designed by Konstantin Grcic , the refillable packaging elevates beauty into artistry. A magnetic clasp inspired by the Monogram flower nods to the Maison’s travel heritage, transforming every piece into a collectible object. Why Heritage Awakened Matters This is more than a collection — it’s a manifesto. By merging the audacity of a classic red lipstick with the rich brown tones of Louis Vuitton’s iconic canvas, Heritage Awakened declares that beauty, like fashion, can be timeless, fearless, and built to carry legacy forward.
- Miutine by Miu Miu: Sweet Rebellion with Emma Corrin
Miu Miu has never been a brand that plays it safe. Balancing delicacy with irony, playfulness with sophistication, the Italian maison thrives on provocation. Now, under L’Oréal’s beauty wing, the house unveils Miutine, a new fragrance — a gourmand chypre with a rebellious twist, inviting us to embrace authenticity with a smile. And to embody this spirit, the campaign stars none other than Emma Corrin, a long-time muse of the brand. Photos Disclosure MiuMiu The fragrance that breaks the rules Crafted by master perfumer Dominique Ropion, Miutine is the olfactory definition of charm in rebellion. The scent blends the indulgence of gourmand with the structure of a classic chypre, creating a sophisticated tension between sparkling citrus notes, a floral heart, and an earthy base enriched with brown sugar and wild strawberry. The highlight is the rare French variety Mara des Bois, which brings a jam-like, sweet yet textured sensation. The bottle, meanwhile, echoes the maison’s heritage — a caramel matelassé finish crowned by a bold black-and-white collar detail, recalling an elegant piece of jewelry. Emma Corrin: The face of Miutine A Miu Miu muse since 2020, Emma Corrin now takes center stage in the campaign directed by Hailey Benton Gates. In a surreal library setting, Corrin defies gravity, leafing through dictionaries in search of the word “Miutine” and tossing perfume bottles into the air as if they were floating pearls. “Miutine is about freedom. It’s sweet and fun, but also strong and sophisticated. When I wear it, I think of an intense summer’s day, the kind that stays with you,” Corrin shared in an interview. For the actress, the fragrance goes beyond a mere accessory. “I feel like Miutine carries the humor and independence I admire. It has this gorgeous mix of strawberry, gardenia, and vanilla that makes me smile while giving me a sense of confidence.” A fragrance with a literary spirit Currently preparing to play Elizabeth Bennet in a new adaptation of Pride and Prejudice, Corrin also links the character to Miutine’s essence: “Elizabeth has always been a rebellious and witty heroine, and I believe she would wear this perfume. It has that balance of charm, freshness, and audacity.” For a generation that loves irreverence More than a beauty launch, Miutine is a style statement. It arrives perfectly in sync with Gen Z, a generation that craves authenticity and playfulness even in fragrance. The trend is undeniable: gourmand perfumes are skyrocketing across social media, and Miu Miu taps into that with a creation that’s not just sweet, but ironic, whimsical, and deeply sophisticated. “What I love most about Miutine is that it doesn’t try to please everyone — it’s confident, bold, and full of humor. Exactly how I want to feel,” Corrin concludes.
- Weekly Horoscope – from August 18 to 24
Dear readers, this week brings clarity and renewal. With Mercury finally moving direct, we can express our feelings with more confidence and allow our intentions to resonate with authenticity. The beginning of Virgo season, marked also by a New Moon in its mutable energy, favors organization, well-being, and mindful new beginnings. It is an opportunity to transform ideas and emotions into small gestures that nurture both soul and body. Aries Domestic creativity and time for yourself heal like medicine. Whenever you feel instability, remember: home and art reconnect you with your essence. Tip: A relaxing bath with petals or aromatic oils — a gentle embrace for your inner self. Taurus Your harmony with beauty and discipline is at its peak. Affection blossoms, so express yourself through simple, nurturing gestures. Tip: Exfoliate your body with sugar and almond oil — nourishment that unveils your powerful calm. Gemini You seek clarity and connection in your bonds. Try to bring communication with lightness and presence. Tip: Lip balm and a soft playlist — communicate with care. Cancer Your sensitivity sharpens, and your intuition asks you to listen to yourself without haste. Tip: Chamomile face mask and a calm nighttime ritual — the skin’s memory embraces the soul. Leo Your moment to shine has arrived, but with awareness and elegance. It is time to balance personal radiance with emotional grounding. Tip: A luminous body mist or illuminating oil — your presence deserves to be celebrated with softness. Virgo The season unfolds, and you feel called to subtle yet tangible care. Organization brings peace. Tip: Begin a minimalist skincare ritual with cold water and a light cream — it clears both body and mind. Libra Harmony and responsibility meet, inviting balanced expression. Tip: Mix geranium essential oil into your moisturizer — your skin will thank you for the sensitive balance. Scorpio Intense week ahead. You may find yourself amid inner conflicts, but you are strong enough to turn challenges into authenticity. Tip: Wear a light and bold perfume that reflects your deep essence with ease. Sagittarius The focus is on self-care: external journeys require inner recharge to continue with energy and purpose. Tip: Walk barefoot outdoors with a citrus body oil, bringing freedom and presence to both body and soul. Capricorn Emotional connections find harmony, especially when you open up with confidence. Collaborate with your sensitivity. Tip: Relaxing facial ritual with a calming cream. Caring for your skin is caring for your authentic expression. Aquarius You are in a process of self-guidance. Sharing your learnings can be an act of collective care. Tip: Clean your mirror with a mint spray. Refresh your vision and your purpose. Pisces Your close-range magnetism finds expression in love and emotional beauty, trust in your own light. Tip: Take a fragrant bath with jasmine or lavender to celebrate your cycle of giving and nurturing. Astrological Transits of the Week (August 18–24, 2025) Mercury Direct in Leo Communication gains clarity and authenticity. It is now easier to express intentions, resume projects, and act with confidence. Venus–Jupiter Conjunction in Cancer Between August 11 and 14, Venus and Jupiter aligned, releasing emotional generosity, self-esteem, and a desire for self-nurturing that still resonates this week through the lunar energy in Cancer. Virgo Season & New Moon in Virgo Starting August 22, the Sun enters Virgo, inviting simplicity, organization, and practical self-care. On August 23, the New Moon in Virgo opens doors for new conscious beginnings and intentional rituals. Moon Transits Through Emotional Signs At the start of the week, the Moon is in Cancer, amplifying sensitivity and the need for nurturing. Midweek, the Moon moves into Leo, radiating courage and clarity, and by the end of the week, it enters Virgo, reinforcing practical care. Challenging Aspects Involving Saturn and Internal Structures Retrograde Saturn in Pisces continues emphasizing the need to balance responsibility and compassion, signaling a deep and necessary spiritual review. Aspects Formed by Mars, Saturn, and Uranus Last week, Mars in Libra formed tension with Saturn and harmony with Uranus, bringing diplomatic energy but requiring patience. This influence still resonates, affecting ways to act with balance and assertiveness.
- Anahí Rodrighero: courage, strength, and determination in fashion and business
'FASHION' COVER EDITION - AUGUST 2025 ISSUE Photographer: @gustavoviolaboaretto / Makeup: @felipehiratamakeup / Production: @gabipolary / Look: @_anystore The FASHION edition of Hooks Magazine celebrates women who transform style into purpose, fashion into power, and business into legacy. Our cover is Anahí Rodrighero, a name that resonates authenticity and inspiration in the fashion scene, proving that dressing is far beyond following trends, it is about building stories and revealing one’s own strength. For Anahí, fashion and self-esteem go hand in hand. Choosing an outfit is not just an aesthetic act, but a gesture of self-confidence and self-awareness. “Our clothes speak even before we open our mouths,” she states. This perspective reflects her intimate relationship with dressing, which is more than an expression, it is a tool for emotional and social impact. Among her key pieces, the classic tailored blazer holds a place of prominence, serving as her confidence talisman. Earrings, indispensable accessories in her daily routine, complete this ritual of dressing as a statement of power. Anahí also uses fashion as an ally in moments of vulnerability. On days when she needs an extra boost of security, she turns to color psychology, balancing dress codes with sensitivity and strategy. Her philosophy is clear. Personal style is not a fixed label, but a construction in motion, shaped by phases, experiences, and transformations. “We all have our essence, but style reinvents itself according to our desires and experiences,” she shares. This dynamic perspective keeps her true to her identity even amid the pressure of ever-changing seasonal trends. The impact fashion has on her energy is evident even in small gestures. Switching from pajamas to a workout outfit, Anahí feels vitality renewed, as if the clothing has the power to reframe her day. This awareness makes her message even more powerful. Fashion is not vanity, it is a tool for well-being and personal empowerment. At the forefront of a journey defined by courage, strength, and determination, words that best capture her style and personality, Anahí Rodrighero demonstrates that dressing is also an act of positioning oneself in the world. Her presence on the cover of the FASHION edition reinforces Hooks Magazine’s mission to highlight talents who transform fashion into a reflection of freedom, authenticity, and power. Read the full interview: 1- Any, for you, what is the deepest connection between fashion and self-esteem? For me, dressing goes far beyond clothing. It is the way we present ourselves to the world. Our outfits speak even before we open our mouths, and this is directly connected to our well-being, confidence, and self-esteem. 2- Is there any piece of clothing or accessory that you consider your “confidence amulet”? When I want to feel confident, the piece that gives me that is the classic tailored blazer. And an accessory? Earrings! They are a must. 3- How do you choose an outfit on days when you need an extra boost of emotional confidence? I use color psychology a lot when I want to express myself, and I believe that each environment and occasion requires its own dress code. 4- In your opinion, is personal style something we are born with or something that is built over a lifetime? We all have our unique essence and identity, but personal style is built and constantly reinvented according to our desires, phases, and experiences. 5- Have you ever experienced a moment when an outfit completely changed your state of mind? Absolutely! Every day, when I take off my pajamas and put on a workout outfit in the morning, it feels like my energy is renewed. 6- How do you deal with the pressure of trends without losing your own identity? Trends come and go constantly, and recognizing what suits your own body and shape is essential to avoid frustration among so many new styles, because what works for someone else will not always work for you. 7- What advice would you give to someone who wants to use fashion as a tool to feel more confident? Dare! Try new styles, explore your own identity, and consider each situation and moment when choosing your outfit. 8- If you could translate your style into three words that also define your personality, what would they be? COURAGE STRENGTH DETERMINATION
- Scarves: The Accessory Making a Major Comeback
Photos Disclosure Pinterest In fashion, the smallest details often make the biggest impact. Right now, no accessory is commanding more attention than the scarf. Once seen as a seasonal essential, scarves are reemerging as a statement piece, redefining the way style insiders approach versatility and elegance. From silk classics tied effortlessly around the neck to bold oversized designs draped across shoulders, the scarf has officially reclaimed its place as the ultimate must-have. What makes scarves so alluring today is their adaptability. They can be knotted as a headpiece for a vintage-inspired look, wrapped as a belt to cinch the waist, or even styled as a chic top for summer evenings. This multifunctional charm makes them more than just accessories; they are style solutions. Fashion houses and independent designers are exploring playful patterns, saturated colors, and luxurious fabrics, proving that the scarf is no longer confined to practical use but celebrated as a creative medium of self-expression. The resurgence of scarves is also aligned with a broader movement in fashion: the desire for timeless, sustainable pieces. Unlike fleeting trends, scarves transcend seasons and generations. Many style enthusiasts are rediscovering vintage treasures in thrift shops or repurposing heirloom silk squares passed down through families, giving them a new life with modern styling. This sense of continuity between past and present is what makes the scarf so powerful. It connects heritage with innovation. On the runways, scarves have been spotted tied into handbags, layered over tailored blazers, or transformed into dramatic headwraps, blurring the line between accessory and centerpiece. Off the runway, influencers are showing how a simple scarf can elevate even the most minimal outfits, turning jeans and a white shirt into a polished, editorial-worthy look. The rise of scarves is not just about fashion. It is about attitude. To wear one is to embrace creativity, to play with identity, and to express personal style in an effortless yet intentional way. As fashion leans toward individuality and sustainable choices, the scarf emerges as the perfect symbol of this era: endlessly adaptable, timelessly chic, and always transformative. This season, one accessory is rewriting the rules of style. And it all begins with a single piece of fabric: the scarf.












