Anamarya Rocha: The doctor who combines science, beauty, and compassion to transform women's lives

'BEAUTY' COVER EDITION - JUNE 2025 ISSUE

Photos: @andersonmmacedo_

Dr. Anamarya Rocha is not just a doctor — she is a bridge between intimate health and self-esteem, between caring for the body and embracing the freedom to be oneself. A proud Northeastern woman, born in the rural town of Tabira in Pernambuco, she grew up surrounded by simplicity and discovered early on that she wanted to use medicine to make a difference in women’s lives.

Graduated from the University of Pernambuco (UPE), with experience in major hospitals in São Paulo, Anamarya immersed herself in advanced studies and specialized in fields that are still rarely discussed, such as regenerative, functional, and aesthetic gynecology — performing delicate procedures like clitoral surgery. Today, she is the exclusive gynecologist at JK Estética Avançada, one of the world’s leading aesthetic clinics.

But what truly stands out in her journey is her human approach. She listens, welcomes, and treats each patient with respect, scientific knowledge, and deep sensitivity. “Many women come into my office carrying deep insecurities. I realized we could no longer talk only about physical health — we needed to care for mental health and self-esteem as well,” she shares.

This broader perspective led Anamarya to take a significant step into entrepreneurship by endorsing EVAskin, an intimate skincare line developed by her friend and scientist Jack Alecrim. Rooted in scientific evidence, technology, and affection, the innovative line addresses a real gap: offering safe, effective products specifically designed for women’s intimate health needs. “EVAskin is not just skincare — it’s reconnection, self-care, and freedom.”

In addition to her work in aesthetic gynecology and her endorsement of the EVAskin brand, Anamarya has also become a powerful voice in breaking the taboos that still surround women's intimate health. She speaks openly and naturally about topics like pleasure, intimate aging, genital surgery, and self-esteem — always with a warm tone, scientific grounding, and deep respect. “When a woman understands her body, she regains her power of choice. And the power to choose is dignity.”

Despite her success, Anamarya never forgets where she comes from. Her roots in the countryside of Pernambuco remain present in the way she cares — with empathy, attentiveness, and sincerity. “The sertão taught me to listen with my heart. I carry that with me in every consultation.”

Exclusive Interview with Dr. Anamarya Rocha:

1. Your journey combines science, sensitivity, and innovation. What motivated you to expand your work from traditional gynecology to intimate aesthetics, and later into entrepreneurship with EVAskin?

My journey is driven by a clear purpose: to transform women’s lives through intimate care, self-esteem, and science. I come from humble beginnings in the rural countryside of Pernambuco, and from the start, I knew medicine would be my way of making an impact in the world. Gynecology has always been my foundation — but over time, I began to notice that many women arrived in my office carrying pain that went far beyond the physical. They carried trauma, insecurities, shame about their own bodies, and were unable to fully embrace their sexuality.

It was this deep, attentive listening that led me to go beyond traditional gynecology and explore the field of intimate aesthetics. I saw that science could also be a tool for healing the soul — that it was possible to treat an external scar and, at the same time, free a woman internally.

The move into entrepreneurship with EVAskin came naturally. I endorsed the brand to bring women what I saw was missing — high-performance products, backed by science, created with truth, technology, and affection. It’s not just intimate skincare — it’s self-care, reconnection, and freedom.

Today, every part of my path — as a doctor, a woman, and an entrepreneur — intertwines with one purpose: to uplift the full potential of women in all their layers.

2. You specialized in highly technical and still rarely discussed fields, such as complex intimate surgeries and regenerative gynecology. How do you deal with the taboos that still surround these topics, especially in Brazil?

This is one of the most silent — and yet most transformative — battles of my career. Addressing the taboos around women’s intimate health in Brazil requires more than technical expertise; it demands courage, empathy, and deep listening.

When I chose to specialize in areas like regenerative, functional, and aesthetic gynecology — including complex intimate surgeries — I knew I would face resistance: from society, from within the medical field, and even from patients themselves, many of whom had been raised to feel shame about their own bodies. But I also knew that silence protects no one — it only traps us.

My response to taboo has always been knowledge. I believe in the power of clear, responsible, and compassionate information. In my office, at the medical congresses I attend, and on social media, I make it a point to talk about these subjects with the naturalness and respect they deserve. Because when a woman understands her body, she regains the power to choose — without guilt, fear, or embarrassment.

That’s why I also dedicate myself to creating safe spaces for this kind of dialogue. What drives me is seeing women leave my office with steadier eyes, straighter posture, and renewed self-esteem. We’re not just talking about aesthetics — we’re talking about freedom, health, and dignity.

3. The EVAskin line was born directly from your clinical experience. What were the main gaps you identified in the intimate skincare market that led you to endorse the brand?

EVAskin was born from a genuine discomfort I’d felt for years in my clinical practice: the lack of intimate care products that were simultaneously effective, safe, elegant, and truly designed for the real needs of modern women.

As a gynecologist specialized in intimate aesthetics and regeneration, I identified three major gaps in the market:

1. Lack of scientific backing and gynecological safety

Many available products had no proper technical validation, contained irritating ingredients, or were simply adapted from body care formulas — which can be harmful to such a delicate area as the vulva.

EVAskin was created by my dear friend and scientist, Jack Alecrim, based on strong scientific evidence. The formulas respect the physiological pH, vaginal microbiota, and support cellular regeneration with active ingredients that truly deliver results.

2. Absence of a functional and aesthetic approach

Intimate care is still mostly seen as something purely hygienic. But in clinical practice, I’ve seen how loss of elasticity, hyperpigmentation, and dryness can deeply affect a woman’s self-esteem.

That’s why Jack developed formulas that help even skin tone, improve texture, and revitalize the intimate area — all while respecting the hormonal phases a woman naturally goes through.

3. Outdated, stigmatizing language

Many brands still approach the female intimate area with infantilization, shame, or a sense of taboo. I wanted to offer a different path. EVAskin was developed with adult, loving, and sophisticated language.

We want women to use their intimate serum the same way they apply a facial serum: with pleasure, confidence, and self-worth.

More than a skincare line, EVAskin is an extension of my medical office. Each formula carries my clinical listening, my experience with regenerative technologies, and a deep desire to reclaim intimacy as a space of beauty, health, and personal power.

4. Leading one of the world’s top intimate aesthetics clinics demands constant evolution. What innovations or trends in women’s intimate health do you believe will transform the field in the coming years?

Being at the forefront of one of the world’s largest intimate aesthetics clinics is both a great responsibility and a daily commitment to innovation, science, and truly listening to the needs of modern women.

Women’s intimate health is no longer a peripheral topic — it’s finally taking its rightful place at the center of conversations about well-being, autonomy, and technology. I believe the future of this field will be shaped by solutions that are increasingly precise, safe, and personalized. Here are some of the key trends I see reshaping the next few years:

🔬 High-Performance Regenerative Therapies (like Exosomes and PDRN)

The future lies in biotechnology applied to intimate tissue regeneration. Exosomes and PDRN are already delivering remarkable results in tissue repair, rejuvenation, and improving the quality of the vulvovaginal mucosa — offering anti-inflammatory, brightening, and collagen-stimulating effects. They form the foundation of an aesthetic approach that respects the body’s natural rhythm while delivering subtle, sophisticated results.

🧬 Personalization based on genetics, microbiome, and hormonal cycles

We’re moving toward hyper-personalized protocols, guided by genetic testing, hormonal mapping, and vaginal microbiome analysis. This will allow for truly tailored treatments — both in-clinic and at home — that respond to each woman’s unique physiology.

💡 Integration of aesthetics, functionality, and the neuroscience of pleasure

We’re beginning to understand that intimate aesthetics is not just about appearance — it’s about comfort, self-perception, and pleasure. Techniques such as labiaplasty combined with functional clitoroplasty, neurosensory lasers, and bio-stimulators applied with a restorative purpose are examples of how we’re combining form and function in a way that honors the female anatomy and the science of pleasure.

🧴 Smart, preventive at-home products

Today’s woman seeks autonomy. That’s why I believe in a new generation of intimate dermocosmetics featuring neurocosmetic actives, anti-pollution properties, skin tone enhancers, and hydration-boosting technology. Products like EVAskin’s Miraculous Serum already reflect this shift — offering high performance and gynecological safety for daily use.

🤝 Education and the de-medicalization of intimacy

Women are increasingly informed — and they want to understand, choose, and be active participants in their care. The professionals who combine technical knowledge, accessible language, and emotional empathy will lead the future. And that also means breaking taboos with responsibility, ethics, and care.

We are only beginning to tap into the full potential of regenerative and aesthetic gynecology. What drives me is being exactly in that intersection — where medicine meets innovation, without ever losing the human gaze toward what matters most: the woman herself.

5. You come from Tabira, a small town in the countryside of Pernambuco, and today you work in one of Brazil’s largest cities with international recognition. How do your roots influence your approach to health, empathy, and care?

My roots are the foundation of everything I’ve built. Growing up in Tabira, a small town in the rural backlands of Pernambuco, taught me early on the value of listening, humility, and the kind of strength that grows out of scarcity. I was raised among incredible, hard-working women — women who took care of everyone except themselves. That shaped my vision of health profoundly. To me, health is presence, connection, and genuine care — it’s not just technique; it’s the human touch.

The sertão gave me something São Paulo couldn’t: empathy without hurry, an ability to notice what isn’t said out loud, and a kind of care that’s not guided by a manual, but by intuition and truth. I bring that with me into every consultation, every surgery, every conversation with a patient. Because no matter how advanced the laser, how effective the bio-stimulator, or how sophisticated the protocol — what truly heals is when a woman feels seen, respected, and safe.

Working today in one of the country’s largest capitals, with international projection, doesn’t disconnect me from where I came from — quite the opposite. My roots are my greatest strength. They remind me every day why I started and who I continue for: for all the women who still believe that self-care is a luxury.

I’m here to show that self-care is a right — and that even in the backlands, science, beauty, and power can bloom.

6. Beyond medicine and entrepreneurship, who is Anamarya Rocha when the white coat comes off? What practices keep you connected to yourself and to the purpose that brought you here?

When the white coat comes off, what remains is the essential: Anamarya, Aninha — a woman, a Northeastern soul, sensitive and intense, someone who has learned to balance strength and softness. Behind the doctor and the entrepreneur is someone who also had to rebuild herself, quiet the noise, and listen to her own truth.

My deepest connection with myself comes through silence — through the small, grounding rituals that bring me back to center: waking up early, feeling the sun on my skin, taking time to care for my skin, brewing a coffee, lighting a candle, saying a prayer. These simple gestures remind me that before I care for the world, I need to care for myself.

Writing heals me. Many of the words I share online come from private reflections. Dancing frees me. Nature reorganizes me. And the ocean... oh, the ocean gives me back to myself. Whenever I can, I run to it — it’s the place where I return to just being me: no titles, no schedule, no expectations.

I also reconnect with my purpose through the women who cross my path — patients, students, partners. Each story reminds me why I started: because I believe every woman deserves to feel alive, powerful, and at peace with who she is — inside and out.

In the end, Anamarya without the coat is this: someone who heals, but who’s also learned to heal herself. Someone who wants to help the world bloom — without forgetting to bloom within it, too.