Charles Hermann takes part in Milan Fashion Brazil, strengthening the brand's international presence

Businessman and designer Charles Hermann, alongside his partner Salma, has arrived in Europe for a series of strategic engagements that mark another important step in the international expansion of their brand. This week, they are participating in Milan Fashion Brazil, an event that brings together some of the most prominent Brazilian labels in one of the most iconic and historic fashion capitals of the world.

Selected to represent Brazil in the event’s special lineup, Charles and Salma are part of a delegation showcasing the creativity and potential of Brazilian fashion to the discerning European audience. Their presence at Milan Fashion Brazil strengthens the duo’s ongoing internationalization strategy, which in recent years has included appearances in key markets such as London and Madrid, and now expands further to include Milan and Paris.

In addition to their presence at the event, the agenda in Italy includes meetings with potential business partners and the production of an exclusive photoshoot that will serve as the foundation for the brand’s upcoming international campaigns. From Milan, the team will head to Paris, where further meetings with industry agents and negotiations for expanding into the French market are scheduled.

The participation in the European circuit comes at a strategic moment for the brand, which has been solidifying its identity in the high-end fashion market — combining signature design, Brazilian roots, and a direct dialogue with leading global trends.