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Coach announces today that artist and rapper Youngji Lee is the new global ambassador - the first from Korea. To kick off the partnership, Youngji Lee will be featured in Coach's upcoming Fall 2023 campaign.

After teaching herself to rap at a young age, Youngji gained cultural prominence by becoming the youngest and first female winner of the reality show "High School Rapper". Three years later, she solidified her status as a promising artist by becoming the first female rapper in eleven seasons to win the rap competition "Show Me the Money", making history as the first artist to claim the dual title of winner in both reality series. Admired for her ability to boldly tell her story through music, Youngji Lee embodies Coach's message of "Courage to Be Real", encouraging embracing all aspects of who you are with confidence, so you can inspire others to do the same.

"I'm thrilled to be an ambassador for Coach, a brand I enjoy wearing and that inspires me," said Youngji Lee. "I can't wait to share what we're working on together and I'm excited to continue sharing my story as part of our collaborations."

"Youngji is someone who inspires others by being herself," said Creative Director Stuart Vevers. "She embodies the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family."

Youngji Lee also starred in the TV game show "Earth Arcade" and her YouTube talk show "My Alcohol Diary". In 2022, she embarked on her first global tour and will kick off her tour in Asia starting from late September in Taiwan, Singapore, and more.


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