top of page

FARFETCH and New Guards Group's own brand There Was One launches first genderless collection

Photos courtesy of Farfetch

Private label developed by Farfetch Limited (NYSE: FTCH), a global destination for modern luxury fashion in conjunction with New Guards Group (NGG), There Was One™, has launched its first gender-neutral collection comprised of essential pieces from FW22 ( Autumn winter).

There Was One™ is a line of elevated classics from a wardrobe with a conscious soul. Certified eco-friendly materials are used throughout the range, and products are designed with longevity in mind. The brand minimizes production whenever possible, operating on a dropshipping model rather than a seasonal one. In addition, shipping to customers is done with minimal packaging, which is compostable or recyclable.

Chiara Gatti, Senior Director of Category Management at FARFETCH, said: “We wanted to expand There Was One's offering by adding a gender-neutral selection of outerwear and knitwear in line with FARFETCH's customers, increasing demand for fluidity and neutral varieties, as well as reflect the versatility these high-quality wardrobe staples represent. The collection was created from insights from what customers are researching and buying on the platform, meaning the pieces are tailored to their needs, with a ‘buy now, wear now’ approach.”

The new There Was One™ collection is accessible globally, available for purchase only at FARFETCH.


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page