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Kezzia - The Journey of Elegance Behind the Scenes of Fashion


Photos: @enrique_penha

Make: @ietyg

Agency: @models.iconic

Marketing and Design Director Hooks: @mathlopes

Fashion Director Hooks: @directorhooks

In this special "Beauty" edition of August, Hooks Magazine has the honor of introducing the stunning international model Kezzia, whose career is a testament to determination and passion for fashion. In an exclusive interview, Kezzia shared her journey from her early steps as a model to the backstage of the runway shows and photoshoots that propelled her into the global spotlight.

Kezzia, who embarked on her journey in Belo Horizonte, recounts that her entry into the industry happened by chance when a scout from an old agency recognized her potential. With courage and perseverance, she built a portfolio and carved out her space.

The most rewarding aspect of Kezzia's career, as she reveals, is her affinity for the backstage of fashion. Her love for creation and attention to detail have turned her into a figure who goes beyond being just a pretty face. By taking care of production, styling, and all the elements that make up a photoshoot or runway show, she adds her unique perspective, ensuring that each project becomes a work of art in itself.

Check out the exclusive interview below:

1. How did you start your modeling career and what led you to choose this profession?

I began my journey when I left my hometown and moved to Belo Horizonte. A scout from an old agency there invited me to visit the agency and they affirmed that I had a lot of potential. So, I created my portfolio and started taking on my first jobs, including runway shows. I went through castings for opportunities in India, China, and Mexico, but initially didn't pursue them due to fear. I didn't speak English and my financial situation wasn't favorable either. However, I continued working in Belo Horizonte and also took on jobs in São Paulo. Eventually, I ended up moving to São Paulo due to the high demand for work in the field.

2. What are the most rewarding aspects of your work as a model and how do they relate to your passion for fashion?

My modeling career revealed to me the aspect of fashion that captivates me the most: the backstage. I love being behind the cameras, taking care of production, styling, in short, every detail deeply fascinates me. I have a genuine love for creation.

3. Could you share a memorable or exciting experience you've had during a photoshoot or fashion runway show?

I have countless positive stories and incredible experiences with clients during photoshoots, to the point that they could make a movie! However, the most standout memory for me in the fashion realm, undoubtedly, was my first runway show. The anxiety of stepping onto the catwalk for the first time, the mixture of fear and excitement, it's all truly amazing. I can vividly recall every feeling before crossing that stage.

4. How do you prepare yourself physically and mentally to face the challenges of the fashion industry?

Taking care of my physical health through weightlifting and yoga is definitely an exercise for the mind as well! I write when I feel stressed or anxious, and meditation is also a constant practice in my routine.

5. What is your approach when working with different designers and brands to bring their visions to life in photoshoots or on the runway?

In some jobs, I feel like I don't have complete freedom to incorporate my perspective, but I make a point to infuse a bit of my identity into everything I do. Of course, I do this respectfully, avoiding being invasive and always considering others' work.

6. Fashion is in constant evolution. How do you maintain your creativity and adapt to changes in the fashion world?

I keep myself updated about everything happening in the fashion world, as I also have the role of keeping people informed. I have an Instagram profile dedicated exclusively to fashion, where I feel comfortable sharing what I want and being truly authentic.

7. What are your favorite areas within the fashion industry? (for example: runway shows, editorials, advertising campaigns) and why?

I'm passionate about highly innovative editorials, glamorous runway shows like those of Victoria's Secret, and even commercial projects that require a touch of acting.


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