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Khloé Kardashian Launches Her First Exclusive Fragrance: XO Khloé


Photos Disclosure Khloé Kardashian


Khloé Kardashian, one of the most influential figures in entertainment and business, is set to make her mark in the beauty industry with the launch of her first exclusive fragrance, XO Khloé. In collaboration with the renowned Luxe Brands, this fragrance is a celebration of her personal and professional journey, embodying her optimism and strength as a mother, entrepreneur, and cultural icon.


“I'm so excited to finally share my debut fragrance with all of you. Creating this signature scent has been such a personal and special journey for me and I love every detail from the bottle to the beautiful fragrance itself” Said Khloé.

The pre-launch event kicks off this Monday, November 25, at the iconic Harrods store in the United Kingdom, offering an exclusive experience for her European fans. In the United States, the fragrance will debut at Ulta Beauty on December 1, making it one of the most anticipated beauty launches of the year.


A Fragrance of Elegance and Authenticity


Crafted by acclaimed perfumers Alberto Morillas and Clément Gavarry, XO Khloé is a sophisticated olfactory masterpiece. The floral composition blends notes of crystallized rose, praline, musk, and woody undertones, creating a scent that exudes luxury and modernity.



Khloé expressed her excitement for the project, emphasizing her hands-on involvement in every step of the process. “I wanted something that not only represented my style but also my essence and journey,” she stated. Luxe Brands echoed the significance of this launch, describing it as a milestone in their efforts to build a premium beauty brand with global expansion plans set for spring 2025.


Khloé Kardashian: A Rising Entrepreneur

Beyond her foray into the fragrance world, Khloé Kardashian is a well-established figure in the business landscape. As the co-founder of Good American, a brand celebrated for championing inclusivity and diversity in the fashion industry, Khloé has emerged as a powerful voice in the market.


Her partnership with Luxe Brands highlights their shared commitment to creating products that combine sophistication and quality. Luxe Brands, recognized for its portfolio of high-performance beauty products, sees XO Khloé as a unique opportunity to solidify its presence in the luxury market.


XO Khloé is more than just a perfume. It is a statement of style, strength, and authenticity—qualities that define Khloé Kardashian.


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