Selena Gomez x OREO: A Sweet Collaboration Rooted in Nostalgia
- Matheus Hooks/ Editor-In-Chief
- 9 minutes ago
- 2 min read
Pop superstar Selena Gomez has teamed up with beloved cookie brand OREO to create a limited-edition flavor that celebrates childhood memories, cultural roots, and the sweet side of innovation. Inspired by the classic Mexican drink horchata, the new OREO drop is a sensory treat crafted to bring fans closer to the artist through flavor.
A Taste of Heritage
“I am selective when deciding to partner with brands because it always needs to be something authentic to me,” Said Selena.
The exclusive “Selena Gomez OREO” features layers of chocolate and cinnamon crème, sandwiched between crispy chocolate-cinnamon wafers. The flavor evokes the creamy, spiced essence of horchata, a nod to Selena’s Mexican heritage. “It brings comfort and a nostalgic feeling from my childhood,” Selena shared, emphasizing her personal connection to the flavor.
“Even if you’ve never had horchata it was my goal to ignite a sense of familiarity when someone takes a bite,” she said.
Hidden Tracks & Cookie Codes
Beyond taste, the collaboration includes playful surprises. Each pack contains six exclusive cookie designs, including symbols from Selena’s music career and her signature. One cookie unlocks a special remix of her song “I Can’t Get Enough” when scanned—a clever fusion of music and snacking. The full track is set to release on June 17.
Global Rollout, Local Heart
The cookies will be available for pre-sale online starting June 2, with a U.S. launch on June 9. Fans around the world—including in Brazil, Canada, Australia, and New Zealand—can expect the treat to hit shelves shortly after.
In true Selena fashion, the collab also gives back: a portion of the proceeds will benefit the Rare Impact Fund, her mental health initiative aiming to raise $100 million to support youth mental health services globally.
More Than a Cookie
With over 420 million Instagram followers, Selena introduced the OREO flavor with heartfelt enthusiasm:
“I’m so excited to collaborate with OREO! I’m grateful for the chance to create my very own flavor.”
Her announcement was met with overwhelming support, showing once again that when Selena speaks—or snacks—the world listens.
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