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The Speedcat is back! PUMA reintroduces the classic silhouette originating from Formula 1

Originally created for the world's fastest sport, the classic PUMA Speedcat is back for 2024! The model that established a historic legacy in F1™ is re-launched, perfectly blending sport and lifestyle.


(New PUMA Speedcat) - Photos Courtesy PUMA


First introduced in 1999, the sportstyle version of the PUMA Speedcat is based on the fireproof racing shoe worn by Formula 1 drivers in the 80s and 90s. With its sleek lines and aerodynamic look, the model made an impact beyond the grid, influencing the world of fashion and sneaker culture. Its discreet shape made it a favorite in fashion capitals around the globe, from London to Berlin. To this day, the original Speedcat remains PUMA's best-selling shoe of all time.


(New PUMA Speedcat) - Photos Courtesy PUMA


For the 2024 launch, PUMA has partnered with NAKED Copenhagen, a store based in the Danish capital known for its feminine voice in the sneaker world. PUMA and NAKED Copenhagen celebrate the Speedcat through a women-led campaign, highlighting the significance of being a trailblazer both on and off the track. Just as every driver battles for pole position, the campaign pays tribute to what it takes to be a female leader.


(New PUMA Speedcat) - Photos Courtesy PUMA


The star of the campaign, designer and creator Sierra Rena, embodies fearless self-expression, an attitude grounded in the pioneering spirit of her predecessors, and a determination to positively inspire future generations. Honoring the Speedcat's legacy, the campaign presents the model as a symbol of empowerment and innovation.


(New PUMA Speedcat) - Photos Courtesy PUMA


(New PUMA Speedcat) - Photos Courtesy PUMA

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