Photos Disclosure Rabanne
Rabanne is known for its famous ambassadors who embody the avant-garde spirit of the Maison and reinvent it for each new generation. Thus, the brand announces Troye Sivan as the global ambassador for its makeup line, one year after the launch of the Beauty collection.
GRAMMY-nominated singer, songwriter, and actor Troye has established himself as a global figure in the worlds of music, fashion, and LGBTQIA+ representation. With prominent roles in various Hollywood films, he has also worked on several high-fashion collaborations and appeared on runways around the world. With an audience of 39 million followers on combined social media platforms, Sivan is fiercely loyal and connected to his global network of supporters.
This collaboration follows the famous Rush video, in which he wore Rabanne, and his appearance at the Spring/Summer 2024 show, wearing the designs and makeup of the Maison's new season.
Having spent his childhood in Perth, Australia, Troye's rise began with a pair of EPs – TRXYE (2014) and Wild (a year later). Since then, he has released his debut album Blue Neighbourhood, his second album Bloom, the 2020 EP In A Dream, and most recently, his third studio album, Something To Give Each Other. As such, he has been acclaimed by TIME as “the perfect pop star” and received two GRAMMY nominations. He has also received six ARIA Awards, a Billboard Music Award, three MTV Europe Music Awards, and two GLAAD Media Awards. "Revelation," his collaboration with Jónsi for BOY ERASED, was nominated for a Golden Globe for Best Original Song for a Film and was shortlisted for an Oscar.
Troye recently completed the European leg of his SOMETHING TO GIVE EACH OTHER tour, which will continue around the world in the coming months. This fall, the singer will be touring the United States alongside Charli XCX for their SWEAT tour.
Troye will make his debut as Rabanne’s global makeup ambassador in a new campaign for NUDES: a cutting-edge beauty collection inspired by the Maison's famous fashion fabrics, captured in innovative makeup textures that perfect the skin with camera-ready radiance. The campaign, photographed by Louise and Maria Thornfeldt, sees Troye appear in a makeup environment created by Rabanne's Creative Director of Beauty, Diane Kendal. Under the spotlight, the singer embodies the campaign manifesto #NoFilterBeauty with timeless yet fresh looks designed to galvanize the next generation with greater self-empowerment as they discover their true selves.
“I’ve always been drawn to Rabanne’s effortless vibe. I love playing and expressing myself, and I’ve actively worked over the years to unlearn any constraints imposed on me when it comes to fashion and beauty. Rabanne feels very right to me personally, and their approach to fashion and beauty aligns with mine.” – Troye Sivan, Rabanne global makeup ambassador.
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