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Credit : MEENOPHOTO.COM Pop superstar Selena Gomez has teamed up with beloved cookie brand OREO to create a limited-edition flavor that celebrates childhood memories, cultural roots, and the sweet side of innovation. Inspired by the classic Mexican drink horchata, the new OREO drop is a sensory treat crafted to bring fans closer to the artist through flavor. A Taste of Heritage Photo Courtesy Oreo “I am selective when deciding to partner with brands because it always needs to be something authentic to me,” Said Selena. The exclusive “Selena Gomez OREO” features layers of chocolate and cinnamon crème, sandwiched between crispy chocolate-cinnamon wafers. The flavor evokes the creamy, spiced essence of horchata, a nod to Selena’s Mexican heritage. “It brings comfort and a nostalgic feeling from my childhood,” Selena shared, emphasizing her personal connection to the flavor. Photo Courtesy Oreo “Even if you’ve never had horchata it was my goal to ignite a sense of familiarity when someone takes a bite,” she said. Hidden Tracks & Cookie Codes Beyond taste, the collaboration includes playful surprises. Each pack contains six exclusive cookie designs, including symbols from Selena’s music career and her signature. One cookie unlocks a special remix of her song “I Can’t Get Enough” when scanned—a clever fusion of music and snacking. The full track is set to release on June 17. Global Rollout, Local Heart The cookies will be available for pre-sale online starting June 2, with a U.S. launch on June 9. Fans around the world—including in Brazil, Canada, Australia, and New Zealand—can expect the treat to hit shelves shortly after. In true Selena fashion, the collab also gives back: a portion of the proceeds will benefit the Rare Impact Fund, her mental health initiative aiming to raise $100 million to support youth mental health services globally. More Than a Cookie With over 420 million Instagram followers, Selena introduced the OREO flavor with heartfelt enthusiasm: “I’m so excited to collaborate with OREO! I’m grateful for the chance to create my very own flavor.” Her announcement was met with overwhelming support, showing once again that when Selena speaks—or snacks—the world listens.

Model: @rianvittor / Hair: @angiehairart_ / Photo: @chrisknowsphotos / Stylist: @fabio_archive / Makeup: @teresaapenas Amid the historic charm and poetic landscapes of Portugal, the editorial “Reflections of a New Man”  takes shape as a powerful visual narrative — a journey through the evolution of the contemporary male identity. This is not the mythological hero of ancient tales, but the real one: the man who reinvents himself daily, carving new paths with courage, vulnerability, and style. Blazer - Gabriel Silva Barros - @_gabrielsilvabarros / Pants - Duarte Jorge - @hellabuv / Tie - Luis Carvalho - @luiscarvalhoofficial / Shirt ant Boots - Stylist Owned Balmain serves as the perfect armor for this transformation. Each look from the collection acts as a second skin, translating a new grammar of masculinity. Fashion here is not mere clothing — it becomes language, strength, and identity. It does not conceal; it reveals. Structured silhouettes, intricate embroidery, and dramatic volumes weave an atmosphere of strength and introspection. Frame by frame, a multifaceted man emerges — vulnerable yet commanding, reflective yet bold, timeless yet disruptive. He wears his scars as gracefully as he wears haute couture. Coat and Tie - Luís Carvalho - @luiscarvalhoofficial / Pants - Ines Barreto - @inesbarreto9 / Shirt, Shoes and Glasses - Stylist Owned Pants, Tie and Coat: Luis Carvalho - @luiscarvalhoofficial / Shirt and Shoes - Stylist Owned

Photo Courtesy Louis Vuitton Zendaya steps into a surreal world of pop art and luxury in Louis Vuitton’s latest campaign, marking the grand finale of the maison’s iconic collaboration with Japanese artist Takashi Murakami. Celebrating 20 years since their first groundbreaking partnership, the new collection reintroduces Murakami’s signature smiling cherries—this time with a playful, contemporary twist. Photographed by Inez & Vinoodh on the sun-drenched Mediterranean coast, Zendaya stuns in pieces from the Resort 2025 collection, surrounded by oversized cherry sculptures that nod to Murakami’s whimsical aesthetic. The visuals are vibrant, bold, and unmistakably fresh—mirroring the evolution of both the artist and the fashion house over the past two decades. Photo Courtesy Louis Vuitton The collection spans over 70 items, from classic handbags and shoes to travel accessories and collector’s pieces like a bicycle and a beach chair—each adorned with the cheerful cherry motif. It’s a tribute to artistic legacy and fashion’s power to reinvent itself. Zendaya’s look also hints at her next role: a fringe haircut inspired by Ronnie Spector, whom she will portray in an upcoming biopic directed by Barry Jenkins. And eagle-eyed fans noticed a subtle personal touch— a small “t” tattoo under her arm, believed to honor her fiancé Tom Holland, who reportedly has a matching “z”. Photo Courtesy Louis Vuitton More than a campaign, this is a celebration of storytelling through style—where nostalgia meets innovation, and where fashion becomes art. The Louis Vuitton x Murakami Cherry Collection launches globally on May 22, 2025.

Photos Disclosure Press Renato Fimene is a multifaceted talent proudly representing Brazil on the international stage. An actor, screenwriter, director, and producer based in Los Angeles, he has been building a solid career in the performing arts and audiovisual industry — all while staying deeply connected to his roots. A graduate of the renowned School of Dramatic Arts at the University of São Paulo (EAD/ECA), Renato has performed in over 15 theater productions in Brazil and continues to gain recognition abroad. His short film SNAIL (2023) — which he wrote, directed, produced, and starred in — received wide acclaim, earning awards at festivals such as the Los Angeles Brazilian Film Festival and the New York International Film Awards, in addition to being selected for showcases across Europe. Now, in 2025, he is debuting 158 Steps , an original monologue that blends theater and cinema to tell the story of a Brazilian immigrant in search of artistic recognition in the United States. But Renato goes beyond the stage and the screen. With a solid career in international marketing, he rose to the position of Head of Marketing for Latin America at IMAX Corporation, headquartered in California. Leading both creative and strategic projects, he stands out for his innovative vision, artistic sensitivity, and leadership in global campaigns. Renato Fimene is living proof that it's possible to unite artistic talent with strategic thinking in a career that crosses continents — and inspires.

“BRASIL” COVER EDITION - MAY 2025 ISSUE Production: @mesksolutions - @naahalvim Isadora Coelho is not just a rising star in the influencer marketing world — she is the embodiment of a paradigm shift. With a solid background in the financial market and a sharp business mindset, the entrepreneur now positions herself as one of the most strategic figures in the new era of digital luxury. In her debut cover for the “BRASIL” edition of Hooks Magazine, she invites us to understand that entrepreneurship is, above all, a purposeful journey — and that creativity and strategy can, indeed, go hand in hand. Her path defies clichés: rather than a spontaneous leap, the decision to leave the technical and corporate world to fully embrace influencer marketing was carefully calculated. Isadora brings with her not only the discipline and analytical thinking she developed through years in high-performance roles but also a rare sensitivity for spotting trends, understanding behavior, and identifying what truly creates connection between brands and people. Her experience in the commercial and tech sectors is what sets her apart as a strategist. Isadora isn’t interested in cookie-cutter formulas or hollow metrics — her work is data-driven but value-led. At her agency, every partnership is crafted with a long-term vision, honoring the influencer’s essence while delivering tangible results for brands. It’s no surprise that names like Erika Schneider are already part of her portfolio in these early chapters of this new phase. But make no mistake: behind the structure, there is lightness. Isadora has adapted naturally to the more dynamic, fluid, and intuitive world of digital influence. Far from trying to fit the creative market into rigid molds, she has learned to go with the flow — without missing a beat when it comes to strategy. Her recent training in luxury influencer marketing, through institutions like Vogue and ESPM, adds an extra layer of sophistication to her vision: every detail communicates something. And that’s where true luxury lives — in meaning, in storytelling, in intention. Read our exclusive interview below: 1. After so many years in the financial market, what motivated you to take the bold step of quitting your job and diving into influencer marketing? Was there a “key moment” that flipped that switch for you? It was a well-thought-out transition — both financially and strategically. I’ve always loved combining a commercial mindset with creativity, and I started to realize that the influencer marketing world offered exactly that. The key moment was when I noticed I was already involved in that space behind the scenes: connecting people, creating ideas, and understanding what drives desire and brand value. Leaving the financial market wasn’t a rupture — it was an evolution, planned and purposeful. 2. You come from a highly corporate and technical background. How has the transition been into a more creative, dynamic, and often informal market like influencer marketing and brand consulting? It’s been a smooth yet very intentional process. I knew exactly what I was stepping into and studied extensively for this shift. I brought with me the discipline and strategic clarity from the corporate world, but I’ve learned to make room for improvisation, sensitivity, and authenticity — which are essential in this industry. In the end, creativity and structure aren’t opposites; they complement each other. 3. Your background in the commercial and tech sectors certainly brings a unique strategic perspective. How do you apply that experience in the way you structure your business and approach partnerships with brands and influencers? That background is my edge. I believe that entrepreneurship goes far beyond just “making things happen” — it requires strategy, long-term vision, clear positioning, and strong values. I draw heavily on the data-driven mindset, performance focus, and relationship-building skills I developed in the commercial sector to build solid partnerships and deliver real results — always with a sensitive eye for what creates connection and cultural value. 4. Working with an influencer like Erika Schneider early on in your journey into influencer marketing brings visibility — but also responsibility. What have been the main lessons in that process? Erika gave me the opportunity to put into practice everything I had been studying and planning. Our collaboration has been a very enriching exchange — she trusts my perspective, and I deeply respect her journey and essence. I’ve learned that the key lies in consistency, in the careful management of image, and in the alignment between who the person truly is and what they communicate. Visibility matters, but what sustains a personal brand is authenticity and consistency. 5. You mentioned the course with Vogue and ESPM on influencer marketing for the luxury market. What stood out to you most about that world, and how do you plan to apply that knowledge in practice? The luxury market has a highly refined aesthetic and emotional intelligence. What stood out to me was how every detail is thoughtfully considered — and how that creates real value. I want to bring that vision into my work with influencers and brands: to build narratives that are not only visually appealing, but also conceptual, desirable, and above all, authentic. It’s about having curatorship and understanding that luxury lies in meaning, in storytelling, in artistry — not just in appearance. 6. For those who are in a similar place to where you were — thinking about leaving a solid career to become an entrepreneur — what advice would you give? What do you wish someone had told you before you took that leap? Planning is everything. My transition was carefully thought out on every level — emotional, financial, and professional. Entrepreneurship can be thrilling, but it demands a clear sense of purpose and a well-structured vision. I’d say: prepare the ground before you take the leap, but don’t postpone what your heart already knows. And remember, entrepreneurship isn’t just about freedom — it’s also about responsibility and discipline. The best part is when you manage to build a life with more meaning, more autonomy, and, above all, doing what you love!

Photo Disclosure Rihanna After a three-year hiatus from releasing new music, Rihanna has made a comeback with her latest single, “Friend of Mine,” featured on the soundtrack of the upcoming Smurfs movie. This marks her first original release since 2022’s “Lift Me Up” from the Black Panther: Wakanda Forever soundtrack. “Friend of Mine” is an upbeat track with a synth-heavy, Afrobeats-inspired sound, produced by Jon Bellion, f a l l e n, and Pete Nappi. The song’s lyrics are minimalistic, centering around the repeated phrase “Feel like a friend of mine,” aligning with the film’s child-friendly theme. Photo Disclosure Rihanna In addition to contributing to the soundtrack, Rihanna lends her voice to the character Smurfette in the film and serves as a producer. The movie is scheduled for release on July 18, 2025, and follows Smurfette leading a mission into the real world to rescue Papa Smurf from evil wizards. The release of “Friend of Mine” has elicited mixed reactions from fans. Some have expressed disappointment over the song’s simplicity and lack of lyrical depth, while others appreciate its catchy tune and suitability for a younger audience. Photo Disclosure Rihanna Despite the varied responses, Rihanna’s return to music, even through a film soundtrack, has reignited anticipation for her long-awaited ninth studio album, often referred to as “R9.” In a recent interview, Rihanna hinted at progress on the album, stating, “I’ve just cracked the code on what I really want to do for my next body of work.” As fans await more updates on “R9,” “Friend of Mine” offers a glimpse into Rihanna’s evolving artistic direction, blending her musical talents with her expanding roles in film and production. You can watch the official trailer for the Smurfs movie, featuring “Friend of Mine,” here:

Photo Disclosure Kylie Cosmetics On May 20, 2025, Kylie Cosmetics is set to shake up the beauty industry with the launch of its newest innovation: the Hybrid Blush. This first-of-its-kind formula combines the creamy blendability of a cream blush with the soft-focus, smoothing effect of a powder — delivering the best of both worlds in one silky, airy, weightless product. “Introducing our NEW hybrid blush, a first of its kind formula that melts into the skin like a cream but has the soft-focus, smoothing effect of a powder”, said Kylie. Photo Disclosure Kylie Cosmetics Available in eight stunning shades, the Hybrid Blush is designed to flatter a wide range of skin tones, offering a natural flush that melts seamlessly into the skin. The formula features a suede-like texture that feels luxurious to the touch, while delivering up to 12 hours of wear — perfect for beauty lovers who demand performance and elegance in every swipe. "It’s silky, airy, and weightless with a suede-like texture and up to 12 hours of wear. coming 5.20 in 8 stunning shades!”, She said. Kylie Jenner debuted the product on Instagram, giving fans a sneak peek at its texture and finish. The announcement quickly made waves online, sparking excitement among makeup enthusiasts eager to get their hands on this next-generation blush. Photo Disclosure Kylie Cosmetics This launch also aligns with a major beauty trend: the comeback of powder blushes. As consumers seek long-lasting color with a soft-focus effect, Kylie Cosmetics delivers a product that innovates without compromising on comfort or quality. Photo Disclosure Kylie Cosmetics Whether you’re a makeup minimalist or a full-glam devotee, the Hybrid Blush promises to be a versatile staple in your beauty routine. Explore the shades and shop the collection starting May 20 at kyliecosmetics.com . Photo Disclosure Kylie Cosmetics

'LONDON' COVER EDITION - MAY 2025 ISSUE Photo and Production: Carlos Moura - @mouraacarlos In the special “London” edition of Hooks Magazine , the spotlight is on Luiza Morotti. Beautiful, authentic, and full of soul, she shows that being a model is much more than just posing for photos — it’s about living stories and feeling the world in a unique way. The photos taken in London reveal a Luiza who is elegant, strong, and true to herself. The city left a deep impression on her and changed the way she sees the world. For her, traveling isn’t just about visiting places. It’s about stepping out of the routine, disconnecting, and diving into the unknown. That’s what she looks for: to experience local culture, taste new foods, and be amazed by traditions she’s never seen before. With each journey, Luiza takes something with her. Like the sunset in Santorini that touched her deeply. Sitting alone by the sea, she felt such a deep sense of peace that she’s never forgotten it. And it was in London that she truly realized how much a city can transform you. The contrasts, the people, the details — everything touched her heart and made her return more grateful, more humble, and with a new perspective. Today, Luiza feels completely at ease in front of the camera — but it wasn’t always like that. In the beginning, she thought she had to be perfect all the time. Over time, she learned to laugh at herself, to relax, and to see herself with more kindness. And that shows in her photos: a woman who is free, real, and full of life. She fondly recalls a trip to Switzerland, where the landscapes looked like something from another planet. The photos from that trip captured more than beauty — they captured emotion, wonder, and a deep connection to the place. Exclusive interview with Luiza Morotti: 1: What moves you when choosing a travel destination? Is it the culture, the scenery, or the feeling of being somewhere completely new? What inspires Luiza when choosing a destination is the mix of culture and the thrill of getting lost in a place that’s completely unfamiliar. She loves stepping away from routine, disconnecting from everyday life, and allowing herself to live at the pace of the locals — whether that means trying a traditional dish or being enchanted by customs she’s never experienced before. 2: Do you remember a moment from a trip that touched you deeply — one of those memories that stays in your heart forever? Yes, she remembers a sunset in Santorini, Greece. Sitting alone in a quiet spot overlooking the sea, she felt such a deep sense of peace that it brought her to tears. It was one of those rare, silent moments where you simply know — without needing words — that you are exactly where you’re meant to be. 3: Travel changes us from the inside out. Was there a place where you felt you came back transformed? London. It was an intense trip, both visually and emotionally. Everything there pushed her out of her comfort zone — the contrasts, the colors, the beliefs. She returned more grateful, more humble, and with a new way of seeing time and consumption. 4: You seem very comfortable in front of the camera. Has it always been that way, or was it something you learned to enjoy over time? It definitely wasn’t always that way. In the beginning, she felt stiff and thought she had to look perfect all the time. But over time, she learned to let go, laugh at the awkward poses, and see herself with more kindness. Today, she feels free in front of the camera — and it shows. 5: Was there a trip that became even more special because it was captured in beautiful photos of you? Yes — her trip to Switzerland. The landscapes already looked like they were from another world, and the photos didn’t just capture the beauty of the place, but also her own expression of wonder. Every time she looks at those images, she relives the emotions all over again. 6: If you could choose any place in the world right now to be photographed — just you and a dream landscape — where would it be? Most likely the Sahara Desert at sunrise. The vast golden dunes and the silence of the desert have something deeply poetic about them. She imagines it would be magical to see herself so small in front of something so grand.

Photo Disclosure HULU Kim Kardashian is stepping into the courtroom in the upcoming Hulu legal drama All’s Fair, created by Ryan Murphy. Set to premiere in fall 2025, the series features Kardashian as Allura Grant, a formidable divorce attorney leading an all-female law firm in Los Angeles. The show delves into the personal and professional lives of these lawyers as they navigate high-stakes divorces and complex relationships. Kim Kardashian and Naomi Watts in 'All's Fair'. photo: Disney/Ser Baffo The ensemble cast includes Naomi Watts, Niecy Nash-Betts, Sarah Paulson, Teyana Taylor, and Glenn Close. Guest appearances feature Judith Light, Grace Gummer, Brooke Shields, and a cameo by Jessica Simpson. Kim Kardashian in 'All's Fair'. Photo Disney/Ser Baffo All’s Fair marks Kardashian’s continued foray into acting, following her role in American Horror Story: Delicate. She also serves as an executive producer on the series, alongside Murphy and other cast members. The first teaser, released on May 13, showcases the show’s dramatic flair, set to the tune of “Cell Block Tango,” and hints at themes of empowerment, revenge, and intricate legal battles. As anticipation builds, All’s Fair promises to deliver a compelling blend of legal drama and personal intrigue, anchored by a powerhouse female cast.

Qianhui Wan - Photo Getty The 78th Cannes Film Festival kicked off in spectacular fashion on Tuesday, May 13, as the red carpet came alive with cinematic legends, global fashion icons, and bold sartorial statements. The premiere of Partir Un Jour set the tone for what promises to be a dazzling edition of the world’s most glamorous film event. Heidi Klum - Photo Getty Among the early standouts were Irina Shayk, who embraced sleek minimalism with striking confidence, and Heidi Klum, who defied the festival’s newly implemented dress code by arriving in a voluminous pink gown by Elie Saab — complete with a dramatic slit and sweeping train. It was a moment that sparked conversation before the cameras even stopped flashing. Bella Hadid - Photo Getty Actress Eva Longoria turned heads in a fiery red gown with cascading layers and a high slit, while Julia Garner delivered modern elegance in a structured emerald green Gucci number featuring sheer panels and precise cutouts. Rossy de Palma, a Cannes favorite, brought her signature flair, reminding everyone why she’s a staple on this iconic carpet. This year, Cannes introduced new style guidelines, discouraging excessive transparency and oversized silhouettes. But opening night proved that rules are made to be interpreted — and that creativity will always have its place on the Croisette. As the festival continues, the red carpet is sure to remain a space where fashion meets film in its most extravagant form. Stay tuned for more unforgettable moments as stars continue to grace the steps of the Palais des Festivals.

Photo Disclosure Internet/Pinterest Once niche collectibles adored by toy enthusiasts, Labubus — quirky, toothy creatures designed by Hong Kong artist Kasing Lung and distributed by Pop Mart — are making a bold entrance into the fashion world. From Collector’s Shelves to Street Style Photo Disclosure Internet/Pinterest Originally loved for their unique “ugly-cute” aesthetic, Labubus have gained widespread popularity thanks in part to fashion-forward celebrities like Lisa from Blackpink, who was spotted with one hanging from her bag. Since then, these oddball figurines have started showing up on Instagram feeds, streetwear blogs, and even high-end runways as keychain companions and statement accessories. Toys as Fashion Statements Photo Disclosure Internet/Pinterest The use of toys in fashion isn’t entirely new — think Tamagotchi necklaces in the 2000s or Hello Kitty everything in the ’90s — but Labubus bring a new energy to the concept. Often released in limited edition vinyl and plush keychains, each piece doubles as a collectible and a wearable, making them perfect for the “wear your fandom” generation. Sets like the “Labubu Macaron Monsters” have become must-haves among hypebeasts and fashionistas alike. The Rise of Ugly-Cute Photo Disclosure Internet/Pinterest The appeal of Labubus lies in their defiant embrace of the unconventional. With wild eyes, crooked teeth, and a mischievous charm, they represent a rebellion against traditional beauty standards — a perfect fit for Gen Z’s fashion philosophy. As fashion grows increasingly fluid and expressive, Labubus fit right in as wearable art with an attitude. Photo Disclosure Internet/Pinterest

Photo Disclosure Zara In a dazzling celebration of its 50th anniversary, Zara has unveiled a 128-piece collection that has captivated the fashion world. This milestone is marked by a star-studded campaign featuring 50 iconic supermodels, including Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington, all captured through the lens of renowned photographer Steven Meisel. “This campaign is a testament to everything the teams at Zara have created over the past five decades, honoring their enthusiasm, talent, and boundless creativity,” says Marta Ortega Pérez (President of the Zara Group). The collection pays homage to Zara’s legacy, blending timeless elegance with contemporary flair. Drawing inspiration from classic tuxedo aesthetics, the pieces showcase a monochromatic palette of black and white, offering sleek tailoring, satin slip dresses, and sheer designs that exude sophistication. Photo Disclosure Zara Fashion editors and insiders are particularly enamored with the collection’s versatility and accessibility. Priced between $25.90 and $459, the range includes standout items like tailored trousers, crisp button-down shirts, and a limited-edition T-shirt featuring portraits of all 50 models. The accompanying campaign film adds a layer of nostalgia and celebration, featuring the supermodels lip-syncing to Donna Summer’s disco classic “I Feel Love.” This visual tribute not only honors Zara’s history but also underscores its influence in democratizing fashion over the past five decades. Zara’s 50th Anniversary Collection is now available online and at select flagship stores, inviting fashion enthusiasts to partake in this landmark moment.