LUÀ GLOW: Gold in the Form of Beauty and Power
- Matheus Hooks/ Editor-In-Chief
- 5 hours ago
- 5 min read
‘GOLD’ COVER EDITION - JUNE 2025 ISSUE
In the GOLD edition of Hooks Magazine, we celebrate those who shine by essence — and no one embodies that more than Luà Glow, our exclusive cover star.A true force in the beauty world, visionary entrepreneur, and now an official columnist for SBT, Luà commands a hair empire trusted by some of today’s most iconic celebrities. From Mirella to Nicole Bahls, and including Tati Zaqui, Djnathi, Eumilla, and Danielle Bezerra, Luà doesn’t just transform looks — she builds unforgettable presence.
“These women live off their image, and I take care of the beauty that sustains that image with strategy,” she explains.
It’s not just about hair. It’s about attitude, power, and that kind of glow that outshines any spotlight.
And anyone who thinks glamour means serenity is mistaken. Luà thrives on intensity, with pressure as her fuel.
“I don’t run from pressure — I perform with it,” she says with the confidence of someone who knows that in this industry, perfection isn’t a goal. It’s the baseline.
Every strand that passes through her hands carries technique, purpose, and personality.
More than a hairstylist, Luà is a living brand.Entrepreneur, influencer, and now communicator, she debuts her new column on the Em Dia program on SBT, sharing her vision on beauty, self-esteem, and entrepreneurship with audiences across São Paulo’s coast and countryside.
“I’ve always believed my work goes beyond the salon. It transforms, it inspires, it speaks,” she celebrates.
Balancing multiple roles is no simple task, but Luà describes her routine as “a madness with purpose.” A beautiful and creative chaos — just like the name of her own fragrance. She runs her salon, leads a team, develops products, styles celebrities, and still finds time to share her truth with thousands of followers who draw inspiration from her fearless and authentic journey.
Luà Glow is presence. A force that doesn’t dim.
“When the flash hits, the hair has to be just as powerful as the gaze.”And she delivers. Always. Whether backstage, under a chaotic schedule, or beneath the spotlight of a red carpet, she turns pressure into impact.
“I’ve seen hairstyles I created for artists become trends the very next day,” she shares — proof that her craft shapes not only looks, but behavior.
And when the unexpected strikes — damaged hair, impossible timelines — Luà doesn’t flinch:
“There’s no such thing as ‘there wasn’t enough time.’ There’s only ‘I’ll make it work.’”
For those who dream of reaching where she is today, her message is clear:
“Stop dreaming small. Discover what only you have, and show it to the world without fear. Personality is what makes you unforgettable.”
Exclusive Interview
You style the looks of well-known names like Mirella, Nicole Bahls, Tati Zaqui, Djnathi, Eumilla, and Danielle Bezerra. What’s it like to work with artists who are constantly in the spotlight and need to look flawless at all times?
It’s intensity from beginning to end. These women live off their image, and I take care of the beauty that sustains that image — with strategy.They trust me because they know I deliver more than just looks: I deliver presence, attitude, and the kind of confidence no one can take away.When the flash hits, the hair has to be just as powerful as the gaze.
The beauty industry is extremely demanding — even more so when it involves celebrities. How do you handle the pressure for immediate results and constant perfection?
I don’t run from pressure — I perform with it.I’m driven by results, and I’ve learned that in this industry, you either stand out or disappear. That’s why every strand I touch carries technique, dedication, and personality.Perfection doesn’t scare me — because I work to create the unforgettable.
Beyond transforming your clients’ looks, you’ve also become a public figure. What’s it like to balance being both an entrepreneur and an influencer?
It’s madness with purpose.It’s a perfect chaos — just like the name of my fragrance. (laughs)While I run the salon, lead my team, launch products and work with celebrities, I also share my real life, speak my truth, and inspire other women.I’ve realized my story resonates, and that’s why my content goes beyond aesthetics. It’s about strength, vision, and identity.
Is there any special preparation or extra care when you're working with an artist before a show, recording, or red carpet appearance?
Absolutely. That’s when I have to think like an artist too.The hair needs to communicate something — it’s about shine, hold, movement, and concept. The artist doesn’t just need to look beautiful; she has to be unforgettable on stage or on screen.So every detail is carefully thought out to turn the look into pure impact.
Do you feel your work has helped shape hair and beauty trends in the Brazilian entertainment scene?
Definitely.When you create looks that go viral, you shape trends without even realizing it. Every celebrity that sits in my chair gets a custom technique based on her personality.I’ve seen hairstyles I created become the next-day sensation.That proves my work isn’t just about aesthetics — it’s influence, it’s behavior, it’s beauty with identity.
Have you ever faced a particularly challenging situation while styling a celebrity? How did you han
dle it?
Plenty! (laughs)There’ve been times when an artist arrived with damaged hair, barely any time, a tight schedule, and sky-high expectations.That’s when instinct, experience, and a cool head kick in.I improvise, reinvent, and in the end... she walks out looking like a magazine cover.For me, there’s no such thing as “I didn’t have time.”There’s only “I’ll make it work.”
For those who dream of working with big names or standing out in the beauty industry, what advice would you give based on your own journey?
Stop dreaming small. Don’t hide behind insecurity.I started from scratch, but I went all in — I studied, I fell, I got back up, and I made sure to take a stand.The beauty industry doesn’t forgive those who are just more of the same.So find what only you have, and show it to the world without fear.Personality is what makes you unforgettable.
Do you have any news to share with us firsthand?
Yes — and it’s the kind of news I’m proud to announce.I’m now the Official Columnist for the Em Dia program on SBT, airing on VTV throughout São Paulo’s countryside and coastal regions.
This is a new chapter where I bring my voice and my perspective on beauty, self-esteem, and entrepreneurship to an even broader audience.
I’ve always believed my work goes beyond the salon — it transforms, it inspires, and it communicates.And now, through this column, I’ll be able to share more of my journey with women who want to feel strong, beautiful, and capable of going further.
This achievement isn’t just mine — it belongs to every woman who walks this path with me.And this is just the beginning.
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