The squad, which includes prominent figures such as Maisa and Jeniffer Nascimento, now welcomes Rafa Kalimann to promote all products in the brand's portfolio in Brazil. Credits: Eusébio Mendonça Maybelline NY has just announced Rafa Kalimann, actress and presenter, to represent the brand's essence in Brazil. With her passion for makeup and unique style, Rafa has captivated millions of fans and followers, showcasing that beauty is for everyone. Her journey in the makeup universe began when she was young and had her first encounter with the brand's iconic mascara, The Colossal Volum, eventually becoming a role model for many. Today, Rafa is the star of the launch of Sky High Cosmic Black, featuring a more intense black pigment. "It was truly meaningful when I received the invitation to represent Maybelline NY. Makeup, for me, is self-assertion and empowerment. I feel fulfilled to be at the forefront of a brand that speaks to everyone and highlights our best features. Beauty is about leaving our mark on the world in a unique and special way. This partnership has all the potential to succeed!", says Rafa Kalimann. With a busy schedule of constant filming and intense commitments, Rafa needed a foundation that could ensure flawless coverage for hours on end. Maybelline NY's Super Stay Active Wear proved to be the perfect ally for the star, offering up to 30 hours of durability, high-quality coverage, and resistance to water and sweat. "It was a moment when I needed a foundation that would provide me with confidence and keep my makeup intact even under the most challenging conditions," Rafa revealed. "Super Stay Active Wear was the perfect match to help me in this battle, as it made me feel more secure and ready to face any challenge on stage." The new Super Stay Active Wear foundation comes to update the well-known Super Stay Full Coverage foundation, maintaining the volume while introducing more diversity and benefits. It's available in a range of 16 shades, embracing a diversity of tones and ensuring everyone can find the perfect shade to enhance their unique beauty. "We are thrilled about this partnership and to take makeup to new heights! Throughout her career, Rafa has won the hearts of thousands with her power and empathy. And now, as an ambassador for Maybelline NY, she will also leave her mark on the world, sharing exclusive tips, tricks, and trends, as well as presenting the incredible new products from the brand," says Belen Torrens, director of Maybelline NY in Brazil. All products can be tested using the "Maybelline NY Online Makeup Try-On", available at the provided link, assisting in selecting the right foundation shade, concealer, mascara, and lipstick color. For the best results, choose images with good lighting or try the products live through the camera. This innovation reinforces the brand's commitment to technology, bringing another advancement to this segment.

Photo: @gregwilliamsphotography In the fashion industry, there's always room for exciting surprises and partnerships that capture the essence of a brand. And this month, Yves Saint Laurent Beauty has gifted us with news that is sure to thrill perfume and beauty enthusiasts alike. The charismatic actor Austin Butler has been announced as the latest ambassador for the brand, becoming the face of the highly anticipated fragrance "MYSLF." A Standout Collaboration Austin Butler, known for his versatility and striking presence on screen, has been chosen to represent the new "MYSLF" fragrance. The perfume, which promises to be an expression of authenticity and uniqueness, found the perfect ambassador in the actor's personality to convey this message. Yves Saint Laurent Beauty aims to communicate that true beauty is rooted in confidence and self-expression, and the selection of Austin Butler as the ambassador seems to be a perfect reflection of these values. Photo: @gregwilliamsphotography MYSLF: A New Fragrance Statement The new "MYSLF" fragrance aims to be more than just a perfume - it's a statement of individuality and self-esteem. The fragrance's name itself evokes a sense of authenticity, and the carefully selected notes confirm this message. The perfume blends a harmonious mix of ingredients, creating a unique composition that celebrates the individuality of each person who wears it. Just as Austin Butler stands out as a talented actor with his own distinct voice, "MYSLF" invites everyone to embrace their uniqueness. Austin Butler's Reaction Regarding the exciting collaboration, Austin Butler shared, "I am honored to be named the global ambassador of MYSLF, the new statement fragrance by YSL Beauty." His enthusiasm and recognition of the significance of this partnership reinforce the message behind the perfume. As someone unafraid to stand out and embrace new challenges, Butler seems to be the perfect choice to bring the essence of "MYSLF" to life. Photo: @gregwilliamsphotography With the launch of this new fragrance, Yves Saint Laurent Beauty continues to challenge conventional beauty standards and encourages everyone to express themselves authentically. The collaboration with Austin Butler promises to bring a new dimension to the brand and establish "MYSLF" as the ultimate choice for those seeking a fragrance that reflects their true identity.

"FASHION" COVER EDITION - AUGUST ISSUE Photos: Lineker - @ lineker Hooks Team / Marketing and Design Director: Matheus Lopes Fashion Director: Matheus Hooks In the ever-evolving world of fashion and influence, our August "FASHION" edition is illuminated by none other than the captivating model and digital influencer, Milena Fernández. With a journey that began as a vibrant spark in the digital scene, Milena transitioned gracefully into a prominent figure in the fashion world, exemplifying the harmony between online charisma and runway glamour. Starting her career as a digital influencer, Milena quickly rose to prominence on social media and online platforms, where she built a distinctive presence. Through brand partnerships and professional photoshoots, she gradually carved her path into the fashion world, bringing along her authenticity and unique personality. Her journey as a digital influencer allowed her to acquire valuable skills, such as the art of standing out in the vast online world while maintaining an authentic connection with her followers. The transition into the modeling career brought along a range of challenges, but the lessons learned from her digital influencer journey proved to be invaluable. From her early steps as a digital influencer to strutting down the runways of Milan Fashion Week, every stage of Milena's journey has been significant and rewarding. Through her experiences, she has shown that success is a blend of authenticity, confidence, and hard work. Exclusive Interview: 1. How was the beginning of your journey as an online influencer, and how did it eventually become a platform for you to enter the modeling career? The start of my journey as an online influencer was marked by a connection to online platforms from the days of blogs. Initially, I saw it as a fun way to connect with friends. However, as brands began to collaborate and photographers reached out for photoshoots, I found myself increasingly immersed in the world of fashion. 2. What were the key skills and lessons you learned during your time as a digital influencer that proved valuable in your modeling career? During my time as a digital influencer, I learned that in the online world, we tend to showcase our best shape and version, but this shouldn't carry over to our life behind the cameras. Perfection shouldn't be a physical or emotional burden. 3. The fashion industry can be demanding and competitive. How did you manage to face the challenges and stand out as a model? Facing the challenges of the demanding and competitive fashion industry requires discipline and consistency. I believe that what sets us apart is our inner light, especially in an industry filled with beautiful and prepared individuals. 4. How have social media and your online presence impacted your modeling career? Do you think it brought more opportunities or did it also come with some difficulties? My online presence and social media have had a positive impact on my modeling career, opening doors to opportunities that I wouldn't have reached otherwise. However, I've also faced judgments from people who believe we're only there because of social media. Dealing with this requires confidence in one's own talent. 5. Many young aspiring models wish to pursue the influencer career path to gain recognition. What are your tips for those looking to embark on this same journey? For young aspiring models looking to pursue the influencer career path, it's important to remember that social media should be genuinely enjoyed and used to share everyday moments and thoughts, rather than just seeking fame or recognition. 6. Throughout your modeling journey, what have been the most rewarding and significant moments you've experienced? Throughout my modeling journey, every moment has been rewarding, from positive feedback from collaborators to landing international campaigns. A significant moment was securing my first contract for a beachwear campaign, which gave me a sense of being on the right path. 7. Over time, you must have worked with various brands and photographers. Is there any project or collaboration that you consider a significant milestone in your career as a model and influencer? Among the different brands and photographers I've worked with, the most significant milestone in my career was my first runway show at Milan Fashion Week. It was an unforgettable and inspiring experience.

Discover the elegance and comfort of the piece that is stealing the spotlight in fashionistas' wardrobes. Rosalia - Pinterest The runways have been invaded by a trend that perfectly combines elegance with comfort, and it's time for you to add this piece to your closet. The slip skirt, inspired by the glamour of the 90s, is making a strong comeback, captivating celebrities, influencers, and fashionistas around the world. If you're looking for a versatile item that adapts to different occasions, this is the right choice! Sensuality with a Vintage Touch Emily Ratajkowski - Pinterest The slip skirt is renowned for its fluid silhouette that drapes the body with a touch of subtle sensuality. Its graceful drape enhances femininity, delicately and sophisticatedly accentuating curves. Inspired by the vintage glamour of Hollywood divas, this versatile piece can be paired in numerous ways, making it an icon of contemporary fashion. Limitless Versatility Rosie Huntington-Whiteley - Pinterest One of the major advantages of the slip skirt is its versatility. It can effortlessly transition from day to night, depending on the combinations you opt for. For the office, pair it with a silk blouse or a blazer for a professional look with a fashionable twist. On the other hand, for more casual occasions, go for a printed t-shirt and sneakers, creating a modern and laid-back ensemble. During the day: Casual Elegance Leonie Hanne - Pinterest For day-to-day wear, the slip skirt becomes a key piece that adds a touch of casual elegance to your look. Opt for neutral colors or soft prints for a relaxed yet chic appearance. Complete the outfit with a denim jacket and comfortable sandals, and you'll be ready to take on your routine with style. For evening wear: Sophisticated Glamour Emily Ratajkowski - Getty | JEAN-BAPTISTE LACROIX At night, the slip skirt transforms into an item of sophisticated glamour. Choose a skirt in shiny fabric or with lace details for a more festive touch. Pair it with a silk blouse or a thin-strapped top for an elegant and sensual ensemble. Accessories like long earrings and high heels complete the look with a touch of sophistication. Adaptation for All Seasons Bella Hadid - Pinterest The slip skirt is a truly timeless piece, perfect for all seasons of the year. In the summer, it provides freshness and lightness, while in the winter, it can be paired with tights and boots to maintain style on colder days. Its charm stands out in any weather, making it a versatile and enduring choice for your wardrobe. Your Wardrobe Calling for a Slip Skirt The slip skirt trend is here to stay, and it's easy to understand why. It brings along vintage elegance while adapting to modern and edgy looks. The unparalleled versatility of this piece makes it a must-have for any woman looking to elevate her style with a touch of sophistication. Now is the perfect time to add the slip skirt to your wardrobe and infuse your look with fashion, elegance, and authenticity. Embrace the trend and be captivated by the beauty and comfort of this piece that is taking over the fashion world. Be bold, be elegant, be yourself with the slip skirt!

"Expressing your essence wherever you go!" photos courtesy PANDORA Inspired by the stars, the power of friendship, and the compatibility of zodiac signs, Pandora Moments introduces a new collection full of magic, perfect for those who share a special and unique bond. This new collection allows you to add a touch of personal expression, with two additional metal finishes to make each piece exclusive. This release includes 12 charms inspired by the zodiac signs, featuring sparkling pavé constellation details, with the name of the sign engraved on the back. Encouraging the combination of your sun, rising, and moon signs, or those of your loved ones. The Pandora charm bracelet, first introduced in January 2023, also joins the new line, but this time in two new metal finishes: 14K gold-plated and our unique blend of 14K rose gold-plated metals, offering new possibilities to express your style. Two other designs expand the possibilities of using the charms in creative ways: such as the U-shaped necklace with a ball-shaped pendant and clasp, and the hoop earrings, for example. Both are perfect complements to the new friendship charms in the form of traditional lucky symbols like horseshoes, four-leaf clovers, and hearts. Pandora's creative directors, A. Filippo Ficarelli and Francesco Terzo, have crafted a collection inspired by love and compatibility among people: "The collection highlights the similarities between us. The charms, zodiac signs, and friendship symbols demonstrate that while each of us is unique, we have things in common," says Ficarelli. Careful attention to detail The new collection bears the hallmark of Pandora's hand-finished craftsmanship. From the stones to the enamel painting and the assembly of each piece, care is evident in every detail. #MomentsWithPandora #ForEveryStory #Pandora

"HEALTH" COVER EDITION - AUGUST ISSUE Photos: Rejane Wolff Design Director Cover: Matheus Lopes Fashion Director Hooks: Matheus Hooks Graduated in Medicine from the Pontifical Catholic University of Campinas and with a Doctorate from the University of São Paulo, Dr. Debora Vianna is a Specialist Surgeon certified by the Brazilian Society of Head and Neck Surgery. Since the beginning of her journey in medicine, Dr. Debora has always had an emotional connection with the idea of helping people in vulnerable moments of their lives. "Over the years, I have had the opportunity to experience different medical specialties, and each of them has provided me with valuable lessons. However, it was in head and neck surgery that I found the perfect combination of technical complexity, intellectual challenge, and the possibility of making a direct and lasting difference in the lives of my patients." Passion for Medicine "What truly attracted me to this field was the opportunity to treat medical conditions that affect essential functions, such as speech, breathing, vision, hearing, and swallowing. In short, head and neck surgery represents, for me, the synthesis of my passion for medicine, science, and caring for others." Sense of Perfectionism "A surgeon must have a sense of perfectionism in their practice. However, it is important to emphasize that this perfectionism should be balanced and always directed towards the well-being and safety of the patient. Surgery is an area of medicine that demands exceptional technical skills and manual dexterity. Each procedure is unique, with its own complexities and challenges." The act of operating goes beyond technical skills "Perfectionism should be accompanied by empathy. The surgeon must understand that their patients are unique human beings, each with their own stories and concerns. It is a process that involves an emotional connection with the patient and careful attention to their physical and emotional needs." Feeling of Gratitude When experiencing a moment where the surgery is successful, the specialist shares that a mix of emotions takes over. "I feel a profound sense of gratitude and joy. After all, knowing that I could contribute to improving the patient's quality of life and being able to solve a health problem are extremely rewarding. It's a feeling of accomplishment and confirmation that the dedication, years of study and training, and effort invested were worth it. Moreover, I feel an immense professional satisfaction." Most Emotional Moment of Career "It was treating a young patient, facing an aggressive cancer with low prospects of treatment success. It's an experience that carries significant emotional weight. Throughout the treatment process, we shared many moments of hope, anguish, and overcoming together. When the moment finally came to deliver the news that the patient was cured, emotions overwhelmed all of us. Tears of happiness and gratitude were a reflection of the relief felt, knowing that the battle had been won, and a new chapter was beginning for the patient and his wife." Sharing Experiences For the doctor, working in the same field as her husband, Dr. Pablo Quintana, who is also a head and neck surgeon, is a special moment. "Medicine is a vocation, and being alongside someone who shares the same passion makes everything even more special. Together, we face each day with dedication, empathy, and the certainty that we are fulfilling our mission to care for and serve those who trust us with the treatment of their medical conditions." Professional Fulfillment "More important than treating diseases is treating people. I feel extremely fulfilled professionally as a head and neck surgeon. Being a head and neck surgeon is much more than a profession; it is a mission of care, compassion, and dedication to others. Every day is an opportunity to grow and make a difference, and this professional fulfillment is what inspires me to continue offering my best for the health and well-being of my patients."

Are you a fashion enthusiast with an appreciation for history? Step into the world of fashion evolution with these ten captivating books that have left an indelible mark on the universe of fashion history. From iconic designers to cultural shifts, these literary treasures offer invaluable insights into the art and significance of fashion. 1. "The Little Dictionary of Fashion" by Christian Dior - A timeless classic that introduces readers to the language of fashion, providing essential tips and insights from one of the industry's most famous icons. 2. "The Beautiful Fall: Fashion, Genius, and Glorious Excess in 1970s Paris" by Alicia Drake - Travel back to the glamorous world of 1970s Paris and follow the rivalry between legendary designers Karl Lagerfeld and Yves Saint Laurent. 3. "The Fashion Book" by Phaidon Press - A comprehensive guide to the most influential fashion designers, photographers, and models, showcasing their lasting impact on the industry. 4. "Overdressed: The Shockingly High Cost of Cheap Fashion" by Elizabeth L. Cline - This eye-opening book exposes the hidden consequences of fast fashion and encourages readers to embrace sustainability. 5. "The End of Fashion: How Marketing Changed the Clothing Business Forever" by Teri Agins - Explore how marketing and consumerism have transformed the fashion landscape, shaping the industry as we know it today. 6. "Chanel: A Woman of Her Own" by Axel Madsen - Discover the extraordinary life of Gabrielle "Coco" Chanel, an influential designer who redefined women's fashion in the 20th century. 7. "Fashion: The Definitive History of Costume and Style" by DK - A visual feast that takes readers on a journey through the evolution of fashion, showcasing its artistic and cultural significance. 8. "Deluxe: How Luxury Lost Its Luster" by Dana Thomas - Discover the shift in the luxury fashion landscape and how it became more accessible to the masses, altering the perception of exclusivity. 9. "The Glass of Fashion" by Cecil Beaton - An intimate portrayal of high society, fashion, and elegance in the early 20th century through the lens of the esteemed photographer and designer Cecil Beaton. 10. "The Power of Style: Everything You Need to Know Before You Get Dressed Tomorrow" by Bobbie Thomas - A contemporary guide to finding and embracing your personal style, empowering readers to express themselves through fashion. Immerse yourself in these ten remarkable books and uncover the treasures of fashion history. From the glamour of the runways to the profound social impacts of clothing, these readings will enrich your understanding and appreciation of the world of fashion. Happy reading!

"CELEBRITY" COVER EDITION - GLOBAL ISSUE Photo: Mari Araujo - @picsmarioficial Beauty: Carol Franca - @bycarolfranca Hair: Douglas - @douguinho Style: Kelvin Mendes - @bykelmendesoficial Press office: Kaio - @kaiocezzar_ Fashion Director Hooks: Matheus Hooks - @directorhooks Marketing and Design Director: Matheus Lopes - @mathlopes The "CELEBRITY" edition of Hooks International Magazine features a Brazilian star who is winning hearts not only in Brazil but also beyond borders: Juju Salimeni, the fitness muse and presenter renowned for her numerous works on Brazilian television. Juju Salimeni, the fitness muse and presenter renowned for her numerous works on Brazilian television. In the highly anticipated cover of Hooks International Magazine, Juju Salimeni exudes all her charm in a truly glamorous photoshoot. Wearing a stunning carnival-inspired outfit specially adorned with shimmering crystals, the fitness muse and carnival queen radiates brightly, revealing all her beauty and power. The imposing crown, an undeniable symbol of her majestic position leading the drummers' section, adds a touch of royalty to the image, making it even more magnificent. After two years away from the revelry, Juju Salimeni prepares for an unforgettable comeback. With contagious enthusiasm, she shares the excitement of returning to parade on the avenue and reconnecting with the carnival universe. The choice of Barroca da Zona Sul as her beloved samba school for this comeback couldn't have been more special. The school, with its tradition and history, won Juju's heart, and she shares that the invitation from the presidency came at a moment when she felt deeply connected both to the place and the people involved: "It was definitive in making our decision." (Note: "bater o martelo" is a Brazilian Portuguese expression that means "to make a decision," often used when finalizing an agreement or settling a matter.) Juju's coronation is scheduled for the beginning of this month, close to the 50th anniversary of Barroca da Zona Sul, promising to be a grand celebration to mark this significant moment in the carnival queen's career. With the school currently holding the 10th position in the Special Group, the parade is expected to be memorable, and Juju Salimeni will be there to bring even more brilliance to the catwalk. In addition to the carnival, the fitness diva shares her intense preparation for this comeback, with more rigorous workouts, a strict diet, and samba lessons to ensure she is in her best shape on the avenue. Juju emphasizes her dedication and commitment to everything she sets out to do, and her expectation is to add to and deliver a spectacular performance alongside Barroca da Zona Sul. The cover of Hooks International Magazine featuring Juju Salimeni is a true invitation to celebrate the infectious spirit of the Brazilian carnival. Her energy, beauty, and passion for the revelry overflow on every page, making it evident why she is hailed as the Fitness Diva of Carnival.

Photos disclosure Jean Paul Gaultier Young and scandalously sexy, indispensable models of the new generation, Imaan Hammam and Parker Van Noord cause a stir with every appearance. She, a Moroccan-Egyptian diva, extravagant and chic, likes to invent her own rules boldly. He, sporty and elegant, irreverent and virile, knocks you out with a smile, just like the king boxer he is. Their seduction lies in being true. The legendary fashion house Jean Paul Gaultier has unveiled two intense and addictive fragrances, Scandal Feminino and Scandal Pour Homme, that captivate the senses and reveal daring personalities. SCANDAL - EAU DE PARFUM FOR WOMEN Scandal is an overdose of pleasure, a new kind of women's perfume that combines the sweetness of honey with the elegance of gardenia and the sensuality of patchouli. The result is a captivating and striking fragrance, perfectly in line with Jean Paul Gaultier's bold vision. Blending floral and woody elements, Scandal stands out as a unique creation in the world of women's perfumes. Gardenia brings an enveloping floral touch, while patchouli adds an earthy and mysterious note. Honey adds a subtle sweetness that perfectly balances the composition. The fragrance is a true olfactory addiction, capturing the essence of the modern woman who is unafraid to break the rules and lives life intensely. Scandal is the perfect choice for those who wish to leave a lasting impression wherever they go. SCANDAL POUR HOMME - EAU DE TOILETTE FOR MEN Strong and elegant, donning boxing gloves, the new Scandal Pour Homme by Jean Paul Gaultier delivers a powerful and addictive eau de toilette. Crowned with victories, this king of the ring seduces his fans with the contrasting virility of a sensual oriental woody fragrance that knocks out anyone who crosses his path. The masculine fragrance Scandal Pour Homme is a unique blend of woody and oriental notes, creating a powerful and intriguing olfactory experience. The top notes offer a stimulating freshness, while the heart of the fragrance reveals a complex mix of woods and spices. Finally, the base notes add a seductive and mysterious touch, leaving a lasting impression. Scandal Pour Homme embodies the spirit of the modern man who embraces his virility with confidence, while being engaging and magnetic. The fragrances Scandal Feminino and Scandal Pour Homme are true testaments to Jean Paul Gaultier's unique vision, continuing to surprise and delight the worlds of fashion and perfumery. Choose your Scandal and let your presence be felt, as both promise to take your seduction to the next level. For more information, please contact Jean Paul Gaultier's customer service team at toll-free number 0800 701 0114 or visit the official Instagram @jeanpaulgaultier.

The actress joins Jennifer Nascimento in the brand's ambassador squad and promotes the new Lash Sensational Sky High Cosmic Black mascara. Photo courtesy Maybelline NY Cosmetics brand Maybelline NY announces Maisa as the newest addition to their team of spokespersons, which already includes actress Jeniffer Nascimento. The young actress and presenter, who has had a successful career in TV and streaming, boasts over 150 million followers on her social media platforms. The partnership between Maisa and the makeup brand is a natural fit, as she has always shown interest in beauty trends since childhood. "It's an incredible moment in my career to talk about something that is part of my daily routine. I love the possibilities of this universe, and from a very young age, I could experiment and learn. Today, those who follow me know that I feel honored to represent a globally recognized brand, with a wide range of beloved products, that is connected with my audience. I'm excited to make my mark in the world with Maybelline NY!" says Maisa. She highlights the ability to transform instantly, going from a basic appearance to a glamorous look with just a lipstick, for example, her favorite lipstick being Maybelline NY's Super Stay® Vinyl Ink, which has a mirrored effect, emphasizing the multiple possibilities to achieve the "WOW" effect. This versatility reflects the concept of Maybelline's new release, the Lash Sensational Sky High Cosmic Black mascara, which features special pigments and advanced technology to create an intense black, providing limitless length and volume, unlike the previous version of Lash Sensational Sky High. "Maisa arrival as the face of the Lash Sensational Sky High Cosmic Black campaign in Brazil is part of Maybelline NY's approach to Gen Z and Millennial consumers, who follow beauty trends and seek high-performance and technology-driven products. Only Maybelline NY can deliver disruptive innovations and exclusive technologies that adapt to your routine, no matter how intense it may be," says Belen Torrens, director of Maybelline NY in Brazil. All products can be tested using the "Maybelline NY Makeup Online Try-On," available at the link, which helps choose the right foundation shade, concealer, mascara, and lipstick color. For better results, select images with good lighting or try them out live through the camera. This new feature reinforces the brand's commitment to technology, bringing another innovation to this segment. Maybelline NY has brought another innovation from the Super Stay® line to Brazilian women, known for its high performance, with a vegan formula. The Vinyl Ink features technology that sets and maintains the color, delivering beautiful and shiny lips. Catering to all preferences, the world's #1 makeup brand offers ten colors in shades of nudes, reds, and pinks, allowing you to be daring and innovative. Choose your team and step out to live your day. *** Link | Maybelline NY Customer Support: 0800 701 0114 Instagram: @maybellinenybrasil

"FASHION" COVER EDITION - JULY ISSUE Photos: Jeniffer Castro - @jeniffercastrofotografia Hooks Team Fashion Director: Matheus Hooks - @directorhooks Marketing and Design Director: Matheus Lopes - @mathlopes She is an inspiring woman, who has followed a path full of achievements and triumphs. Eduarda Vitti, stylist and influencer, has won the hearts of thousands of followers with her authenticity and motivational message. Born in a humble background in Rio de Janeiro, she proves that with effort and determination, it is possible to reach the boldest dreams. Eduarda has captivated us with her unique journey. Always passionate about fashion, she began her career as an entrepreneur with a successful store and showroom. With the pandemic, a new chapter opened in her life, and the opportunity to live in São Paulo allowed her to focus on catering to models with a personalized styling service, using her own collection and creating stunning looks. But beyond excelling as a stylist, the multifaceted Eduarda Vitti is also a true entrepreneur. As the founder of Vitti & Co, her well-being products company, she found a charming way to blend fashion with motherhood. Her products, with a sophisticated visual identity, bring a delicate and captivating aroma, creating a perfect atmosphere for relaxation and savoring unique moments. Eduarda is a true testament that it is possible to balance different roles and responsibilities. In addition to her activities as an influencer, stylist, and businesswoman, she is a devoted mother, inspiring and encouraging other moms to face motherhood with elegance and determination. Her message is clear: regardless of life's obstacles, always rise and be the woman you want to be! Hooks Magazine feels honored to feature Eduarda Vitti as our cover for the "FASHION" edition of July. In this exclusive interview, you will have the opportunity to learn more about her journey, achievements, and challenges, and above all, the remarkable essence of a woman who exudes confidence and authenticity. Check out the exclusive interview: 1. How did you become an influencer, and what message do you want to convey through your social media? I never thought that one day I would work as an influencer. However, I realized that I influence a large number of women. I come from a very humble background in RJ, and I've reached where I am with a lot of effort, which has made other women identify with me and the way I fight to achieve my goals. Message: No matter how many times you fall, always rise! Life is meant for you to stumble; the choice to get up and move forward is yours. 2. Being a stylist is a creative and inspiring profession. How do you balance your identity as a stylist with the world of motherhood? I have always worked in fashion; I've had a store and showroom. However, after the pandemic, I moved abroad and decided to focus on providing personalized styling services to models in São Paulo, where I create looks using my own collection. I love creating looks that come out of nowhere, and I am unique in everything I do! Motherhood came to unite the world of fashion with being a mom. People used to have a very old-fashioned view of what a MOM should be, but things have changed now. Who said a mom can't keep up with fashion and be elegant and sophisticated? 3. Speaking of motherhood, how does this phase influence your work as a stylist and influencer? I am an energetic Aries, and my routine is always bustling, as I am a true workaholic! I attend to clients daily as a stylist and manage to balance my life as an influencer seamlessly. Now, in motherhood, even more so, as other moms find inspiration in how I handle pregnancy and understand that it's not a disability; they also draw inspiration from my fashion looks. I am a first-time mom, an entrepreneur, and the owner of Vitti & Co, a well-being products store with a focus on providing a sense of well-being in life, offering natural and high-quality products for the home. I genuinely influence people to lead a healthy life, without any slack. I am married, have my stylist company where we work as a team with a makeup artist and photographer, and I am also currently representing various national brands. Now, let's explore a little more about your entrepreneurial side. 4. Besides being an influencer and stylist, you are also an entrepreneur. Could you tell us more about your business and how it relates to fashion and motherhood? Vitti & Co came to life when I realized that life is much more than just coming home and complaining. There's nothing better than arriving home, being greeted by the delightful aroma of our home sprays, lighting a marvelous candle to set a romantic ambiance, and playing music that allows you to forget all your worries. Not to mention our line of floral products, perfect for daily use. My products boast a beautiful and sophisticated visual identity, reflecting their uniqueness, just like me! Some items in the brand feature lavender, which I always recommend to moms in need of relaxation, as well as those with children facing sleep difficulties. 5. Dealing with different roles, such as being an influencer, stylist, and entrepreneur, can be challenging. How do you manage your time to handle all these responsibilities? Today, I rely on the help of a team. My husband is my partner at Vitti, where he takes care of the entire office and staff. This allows me to be available to attend to my clients during the day or night and also create content as an influencer. I go to bed early and wake up early, which helps me manage my time effectively. I always set aside days where I can take time for myself and focus on my well-being! 6. Throughout your journey as an entrepreneur, what were the greatest challenges you faced, and how did you overcome them? I faced many challenges, such as discrimination due to coming from a humble background. However, I never lowered my head to anyone and always stood my ground. I encountered challenges for being young and it took time for people to trust and believe in my potential. I also faced the challenge of being a WOMAN, often hearing people comment that I wouldn't succeed and that I should pursue something else! Thanks to God, despite coming from a humble family, they always supported me in everything, and their support, along with my husband's belief in me, gave me the strength not to give up! We overcame challenges where we realized that others depend on us, where we needed to gather strength and show that YES, we can achieve anything, and that a woman's place is wherever she chooses to be! 7. Finally, what advice would you give to other mothers who wish to pursue careers as a stylist, influencer, and entrepreneur all at once? Fashion is passion! I love fashion, dressing well, and seeing my clients satisfied with the results. It gives me strength every day. Entrepreneurship in Brazil is not easy, but we must not give up. We have dreams, and we need to make them come true! And as for being an influencer, here's a tip: "Just start! Because I began without any specific intention, and now people miss me when I don't post a story. You inspire people you don't even know, sometimes with a tip, a ritual, a motivational message, and that can be a starting point in someone's life." You don't need to be the wealthiest or the smartest influencer; you need to be REAL AND BE YOURSELF! In your most authentic way possible. That connects people; realities connect, and challenges connect too, after all, life is not perfect!

The actress stars in the launch of the urban beach-themed collection for Lunelli's premium women's fashion brand. Credit: Lez a Lez One of the most talented actresses of her generation, Isis Valverde is the face of the launch campaign for the Florestar collection by Lez a Lez, the premium women's fashion brand of the Catarinense textile company, Lunelli, arriving in stores this week. With an urban beach concept in its collections, blending the lightness of nature with the modernity of the city, Lez a Lez chose Isis for her lifestyle, which personifies the Lez a Lez woman: light, modern, and sophisticated. "I love nature, I love how it connects us to everything, how it makes us feel like an integral part of the universe. Nature takes me back to my childhood. I grew up surrounded by the forest, diving in rivers, waterfalls, with my feet on the ground, always appreciating and honoring the preciousness of our planet. Nature is a part of us. When they told me that the collection would be called Florestar and that it would pay homage to our land, our natural riches, I immediately jumped on board. Lez a Lez and I are building a beautiful partnership, and being the face of this collection is another step in our journey together. I am very happy," says Isis Valverde.   Credit: Lez a Lez The Florestar collection is inspired by the forests of Brazil, portraying the sophistication of products with natural finishes, lightweight and fluid fabrics that bring elegance and comfort for all occasions. The fauna and flora served as points of inspiration for the creation of print elements, and the predominant colors are those gifted by nature, such as green, red, and caetê, the earthy tones of rivers, tree trunks, and forest soil. It is precisely in the combination of colors and natural elements in the prints that the brand invests, combining tailoring and embroidery in romantic pieces that evoke coziness and tranquility. The collection will be officially launched at an event for guests on June 26th in São Paulo, at the Lez a Lez store on Oscar Freire Street, where the new pieces will be presented by the entrepreneur and influencer Isa Domingues, who has previously graced the covers of major fashion publications wearing looks from Lez a Lez. "Lez a Lez always brings true stories to inspire its creations, and for the Florestar collection, we delved into the beauty of Brazilian forests, exploring their nuances, colors, and shapes. To translate all this inspiration into fashion, we brought in Isis Valverde. The campaign was done in São Paulo, in a wonderful, relaxed moment, full of that incredible energy that Isis exudes all the time. I am sure that this partnership will be very important for Lez a Lez," says Edna M. Felipe, Marketing Manager of Lez a Lez.   Credit: Lez a Lez The brand recently announced the opening of its 36th store in the country, including company-owned and franchise locations. With a sustainable appeal, Lez a Lez was awarded the ABF Sustainable Franchising Excellence seal last year, recognizing its production processes aimed at reducing environmental impacts. One of the highlights is the "Don't turn your back to the world" jeans line, which incorporates processes that minimize environmental impact. The line features Eco Cycle fabric, developed with recycled fibers, saving up to 93% of water during the finishing stage, as well as BCI (Better Cotton Initiative) certified cotton. Moreover, the production of sustainable jeans involves processes that reduce textile waste in nature, with 100% collection of generated volume, and it includes trimmings with lower environmental impact, such as reused leather for waistband labels and buttons, and tags made from recycled materials. Lez a Lez also uses biodegradable packaging to protect its garments. The Florestar collection pieces can be viewed on Lez a Lez's Instagram profile and are available for purchase in physical stores and on their website.