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  • Thâmara Brandão - The Passion That Stitches the Dream of Fashion

    "INFLUENCER" COVER EDITION - NOVEMBER ISSUE Model: Thâmara Brandão - @thamara.brandao Photos: Emanuele Jeane - @emanuele_jeane_photographer Make: Roxana Corciu - @roxanacorciu Stylist: Emma Giorgia - @emgi_stylist Design Director: Matheus Lopes - @mathlopes Thâmara Brandão , at 32, is more than a model and preschool teacher in sunny Italy; she is an embodiment of the passion that stitches the dream of fashion into her life. Balancing both the classroom and the runways, Thâmara unveils a story that goes beyond appearances. Since her childhood, Thâmara has been immersed in the world of fashion. At the age of 10, she began sewing under the guidance of her mother, who introduced her to the realm of design. Despite pursuing a different professional path as an educator, the dream of becoming a fashion designer never left her. Her journey is one of persistence and love for fashion. Even with the responsibilities of her primary profession, Thâmara didn't let her fashion dream fade away. "I've been sewing since I was 10 years old. My mother, who is now in heaven, taught me. I pursued different paths in my career, but I still live this fashion dream. I can say it won't be something easy, obviously not, but I confess I'm very happy to be privileged as the cover of Hooks. Thank you very much, Thâmara Brandão." Check out the interview we conducted with Thâmara Brandão: 1. How did you begin your journey in the world of fashion, and what was your first experience as a model with a real stylist? I learned to sew with my mother at the age of 10 when I received my first Barbie. My passion emerged from there. All my birthdays were organized with fashion shows. I was always a special guest for runway events at school, which I enjoyed a lot because I have always been quite bold. But today, I wanted to start studying fashion design for the dream itself. My first experience as a model happened in Italy. I was on the cover of Formen in March 2021, always accompanied by my photographer, Emanuelle Jean, whom I passionately adore. 2. How do you balance your career as a preschool teacher with your passion for fashion? I worked many years in the education field. I graduated in pedagogy because I couldn't find a job, but I loved my journey as a preschool teacher. Given that, I didn't study fashion due to financial reasons. 3. Who is your biggest inspiration in the fashion world, and how has she influenced your desire to become a designer? I believe my inspiration came from my childhood. Today, I dream of studying fashion design, and I only need a few tools to start the course because it's a bit challenging in the beginning, requiring a lot of study and time. But I'm not a woman to give up; I will reach the top. I've been much more inside than outside since I arrived in Milan. I study and explore everything related to fashion, and I will climb to the right target with a lot of patience and tranquility. 4. Could you share a special childhood memory related to sewing that has influenced your passion for fashion design? (SINCE SHE ANSWERED QUESTION 4 WITH A PICTURE REPRESENTING) 5. Do you believe your experiences as a model have influenced your approach as a preschool teacher? If yes, in what way? I faced a lot of prejudice in my job as a teacher. I was a fitness model and participated in a bodybuilding championship, where I customized my own bikini. I can say that my work as a model is a talent; those who know my story understand how much I love and put care into everything. Working as a model and influencer is an option for today's entertainment. I do a bit of everything; I enjoy working and seizing opportunities. 6. What is your ultimate goal as a fashion designer, and how do you plan to achieve this dream while continuing your career in preschool education? I believe that to achieve our dreams, we need to overcome various difficulties. I also believe that I will work in other areas because the professional world is a journey of life; the dream continues, but I seek to appreciate everything I have done in my life. Everything I have shared here is very real and dear, but my dream of becoming a fashion designer is revealing itself as a long and rewarding staircase. It's worth sharing this story with the world, and I will tell the final part of this dream. Life is too short to give up.

  • After a season abroad, Letícia Ledger appears in a tie during the São Paulo Fashion Week runway

    The fashionista and digital content creator drew attention with an iconic Looney Tunes character tie as part of her ensemble Photos Courtesy Press Letícia Ledger Always bringing international influences, the fashionista and digital content creator caught attention by wearing an outfit featuring a tie with Looney Tunes characters during the fashion week. After spending a season abroad, the fashionista returned with various international influences, including "funny ties," a recent trend where ties take center stage and capture all the attention in the look. In the last fashion week season, the it girl had already caught attention with an outfit inspired by Karl Lagerfeld – the renowned designer who led the Chanel, Fendi, and Karl Lagerfeld brands. The influencer was dressed in Chanel from head to toe, sporting the famous tie worn by the designer, along with sunglasses and a tweed vest. Last fashion week season, Letícia Ledger in the outfit inspired by Karl Lagerfeld. While the tie may be typical of the male wardrobe, the female version is gaining more and more prominence. With the entire outfit valued at over $10,200, the fashionista broke some societal paradigms.

  • SAINT LAURENT women’s winter 23 #YSL51 BY ANTHONY VACCARELLO

    Photos Courtesy of SAINT LAURENT Anthony Vaccarello presents Saint Laurent Winter 2023, in the form of a short film directed by the photographer and film director Glen Luchford. Art direction: Anthony Vaccarello Director: Glen Luchford Talents: Bethany Nagy, Awar Odhiang and Margaux Lion. #YSL #SaintLaurent #YvesSaintLaurent @anthonyvaccarello

  • Fashion Tragedy: Moschino's Creative Director Successor, Davide Renne, Passes Away at 46

    Milan, November 10 — In a shocking blow to the fashion industry, Davide Renne, appointed as Jeremy Scott's successor in the creative direction of Moschino less than a month ago, passed away this Friday at the age of 46. Born in Tuscany and a graduate of Polimoda in Florence, Renne dedicated two decades to Gucci's style team before becoming the head designer for the Italian house and recently taking on the challenge at Moschino. The news of his untimely death has shaken the fashion community, especially considering that his debut collection for Moschino was scheduled to be unveiled in February 2024 during Milan Fashion Week. Massimo Ferretti, president of the Aeffe group, expressed grief over the sudden loss: "There are no words to describe the pain we are feeling in this dramatic moment. Davide joined the brand just a few days ago when a sudden illness took him from us too soon. We still cannot believe what has happened. With Davide, we were working on an ambitious project, in an atmosphere of enthusiasm and optimism for the future. Even though he was with us for a short time, Davide was immediately loved and respected." The fashion industry mourns the loss of a promising talent, while Moschino faces a tragic turn in its pursuit of innovation and creative renewal. Davide Renne's legacy will endure as an indelible mark in fashion history.

  • Jheniffer Costa: A Dazzling Debut in the Fashion World

    'BRAZIL' COVER EDITION - NOVEMBER ISSUE Photographer: @Savio.foto / Makeup: @felipehiratamakeup Featured in the November edition of Hooks Magazine BRAZIL , we present Jheniffer Costa , a rising star in the fashion scene. As she embarks on her journey as a model, Jheniffer shared with us a unique blend of excitement and nervousness, describing the fashion world as the gateway to a realm full of possibilities and artistic expression. Drawing inspiration from icons like Naomi Campbell and Audrey Hepburn, she highlights the determination and elegance of these figures as guiding lights in her journey. Overcoming challenges such as initial shyness, Jheniffer has turned vulnerabilities into strengths, marking an exhilarating turning point in her career. With ambitious goals, Jheniffer aims to collaborate with renowned designers like Chanel and engage with brands that prioritize diversity and inclusion. Photographer: @Savio.foto / Makeup: @felipehiratamakeup Check out now the exclusive interview we conducted with the model: 1- What is the most significant emotion you felt when starting your career as a model and entering the fashion world? The most significant emotion I felt when starting my career as a model was a mix of excitement and nervousness. Entering the fashion world was like opening the doors to a world of possibilities, full of creativity and artistic expression. 2- Which figures from the fashion and entertainment world serve as your main sources of inspiration? In the fashion and entertainment world, I have found inspiration in figures like Naomi Campbell and Audrey Hepburn. I deeply admire their determination and elegance, which serve as guides for my own journey. Personal archive photo 3- Can you share a particularly exciting or challenging moment you've faced during your journey as a model so far? One of the most challenging moments I faced was when I had to overcome my initial shyness. It was tough at first, but over time, I learned to turn that vulnerability into strength, which turned out to be an exciting turning point for me. 4- What is your preparation like for runway shows or photo shoots? Is there any special routine or ritual you usually follow to get ready? My preparation for runway shows and photo shoots involves skincare, regular exercise, and practicing poses. Additionally, I try to maintain a positive and relaxed mindset, which helps me stand out during events. Personal archive photo 5- What are your goals and dreams as a model? Is there any specific designer or brand you aspire to work with in the future? My goals as a model include working with renowned designers like Chanel and collaborating with brands that value diversity and inclusion. I dream of participating in campaigns that inspire others to embrace their individuality and self-confidence. 6- Could you offer some valuable advice for those who are starting their careers as models, based on your own experiences? For those starting their careers as models, my advice is to stay true to themselves. Authenticity is the key to standing out in the fashion industry. Also, be willing to learn from every experience, even the challenges, as each obstacle can be an opportunity for growth. Never underestimate the power of persistence and confidence in oneself. Personal archive photo Personal archive photo Personal archive photo

  • ARTEMISI debuts at SPFW56 with a Collection that Defies Time

    Exploring Time in the Debut Singer Urias from ARTEMISI - Photos Fotosite , Official SPFW agency The ARTEMISI , an independent fashion brand founded by Mayari Jubini , made its striking debut at São Paulo Fashion Week (SPFW56) with a collection that transcends time. Titled "Réquiem for the time," the line captures futurism with influences from art, cinema, and literature that shaped the designer's childhood. Photos Fotosite , Official SPFW agency Since childhood, Mayari Jubini saw art and cinema as a gateway to new worlds. This childhood inspiration manifests in the debut collection of ARTEMISI , where Mayari translates her personal references into fashion, creating a unique narrative. Model Ana Luiza Lopes - Photos Fotosite , Official SPFW agency The collection, consisting of 24 looks, is an ode to innovation, featuring a color palette ranging from black and silver to gold, gray, wine, blue, and off-white. Cutting-edge techniques dominate the runway, from 3D-printed pieces with unique shapes, textures, and transparencies to embroideries, hand paintings, and prints. A highlight is a piece entirely made of steel, showcasing the versatility of ARTEMISI . Photos Fotosite , Official SPFW agency "Réquiem for the Time" is a story interwoven between time and memory. Mayari Jubini delved into her recollections to bring forth these references, making the collection not only futuristic but also emotional and personal. "I brought the story of my affections," reveals the designer. Model Anick - Photos Fotosite, Official SPFW agency ARTEMISI defines itself as futuristic, technological, and innovative. Mayari emphasizes that time is the central theme of the brand, and the collection not only introduces references from the past but also continuously explores new ways of creating garments with innovative techniques that promise to shape the future of independent fashion. Mayari Jubini with model Anick - Photos Fotosite , Official SPFW agency She partners with the hair care brand TRUSS , which is responsible for the hairstyles in the runway show. With a glossy, wet look, braids, and minimalist hairstyles, the models reflect in their hair the vision of an authentic and attitude-driven future, perfectly complementing the innovative aesthetic of the collection. Opinion from Matheus Hooks (Editor-In-Chief of Hooks Magazine International): "ARTEMISI not only debuts at SPFW56 but leaves its mark by challenging temporal conventions in fashion, presenting a collection that is a true 'Réquiem for the time.' Futurism, technology, and innovation become synonymous with ARTEMISI, promising a unique and captivating aesthetic future. A beautiful debut and a bright future ahead for the designer."

  • Exclusive Fenty Beauty tips for achieving Mermaid Eyes

    Photo Courtesy Fenty Beauty The possibility of reinventing oneself, expressing artistic creativity, exploring new techniques, and not limiting oneself to a specific audience is what categorizes makeup as something democratic. Even with the constant release of new products with different functionalities, shine is an element that remains timeless and continues to take center stage in countless trends over the decades. The new trend of Mermaid Eyes embraces iridescent shine to allude to a mermaid's tail. Since reproducing this technique can be somewhat simple, the #TimeFenty decided to enhance the look with their iconic products and tips from their expert trainer in Brazil, Fanie Castro. Check out the foolproof method for Mermaid Eyes below: TIP 1 : If you choose to use an eyeshadow as a base, opt for subdued tones. "Neutral colors with a satin finish will intensify the technique. The Snap Shadows Mix & Match Eyeshadow Palette in True Neutral contains the perfect shadows to achieve this result," advises Fanie. TIP 2 : Choose a creamy consistency shimmer for the initial application, such as the Fenty Shadowstix Satin Eyeshadow Stick. "The shimmer of Shadowstix in the Sip & Sparkle shade perfectly complements its champagne undertone. Its intense pigmentation and buildable layers illuminate the eyelid for an unparalleled glow effect," she explains. TIP 3 : Finally, she recommends using a powerful highlighter on top of the Shadowstix, like the Fenty Diamond Bomb in the How Many Carats?! shade. In an unbeatable combination, the Fenty Hella Thicc Volumizing Mascara can join forces with the 3D sparkle of Diamond Bomb for enviable volume and a standout gaze. Check out recommended Fenty Beauty products available at Sephora's physical stores and website.

  • The looks that most caught our eye at the CFDA Awards 2023

    PHOTO GETTY IMAGES Hooks Magazine has selected the looks that most caught our eye at the CFDA Awards 2023, which took place in New York. The event brought together celebrities such as Anne Hathaway, Kim Kardashian, Gwyneth Paltrow, Vanessa Hudgens and more. At the fashion celebration, celebrities graced the event in their own unique and powerful styles, radiating elegance and sophistication. Some opted for a sleek all-black ensemble, while others embraced the allure of glitter and sparkle. The evening also featured the presentation of the "Fashion Icon" award, which was rightfully bestowed upon tennis sensation Serena Williams. Serena stunned the audience in a dazzling, puffed-sleeve dress, embodying a remarkable blend of power and glamour.

  • Anne Hathaway Channels Britney Spears at CFDA Fashion Awards

    Photo Getty Images On Monday night, the worlds of fashion and entertainment converged at the CFDA Fashion Awards, one of New York City's most prestigious events. Among the celebrities who graced the occasion, one of them not only stood out for her presence but also for her bold and nostalgic look: Anne Hathaway. The versatile actress, known for her range in the world of cinema, surprised everyone with an ensemble that paid homage to none other than Britney Spears, recalling the famous denim outfit worn by the singer at the 2001 American Music Awards when she was accompanied by Justin Timberlake. Anne Hathaway at CFDA 2023 — Photo: Dia Dipasupil/Getty Images. Anne Hathaway's attire featured an all-ripped denim ensemble, consisting of a low-waisted long skirt and a stunning corset from the Ralph Lauren brand. What made this choice even more intriguing is that the corset was part of the brand's Summer 2024 collection, showcasing the actress's commitment to the latest fashion trends. But the similarities to Britney Spears' iconic look didn't end there. Anne Hathaway also went all out with the accessories, using a silver bag, a heavy necklace, and a multi-looped bracelet, invoking memories of the time when Britney Spears was a shining star on the music scene. Anne Hathaway's choice for the CFDA Fashion Awards displayed her daring and respect for pop culture, as she paid a unique tribute to one of the most iconic artists in the music industry. By seamlessly blending past and present in fashion, the actress left an indelible mark on the gala night, once again proving her versatility and creativity.

  • Jacquemus and Kendall Jenner Redefine Christmas with Provocative Campaign

    Photos disclosure @jacquemus In a bold and striking fashion revelation, the renowned fashion brand @jacquemus and international supermodel @kendalljenner are redefining the holiday spirit with a Christmas campaign that is sexier than any we've seen before. By unveiling Kendall Jenner as the star of their Christmas campaign for this year's holiday season, @jacquemus has sent a clear message: Christmas can also be sexy. The "GUIRLANDE" collection features the iconic colors of the season, including red, green, silver, and gold, but there's something else that has caused a frenzy on social media. The image that's been making waves in the campaign features Kendall Jenner in a daring pose, with half of her derrière exposed and various sparkling string lights adorning her skin. This image not only grabs your attention but also redefines the concept of Christmas, proving that the holiday season can be provocative, bold, and, of course, elegant. Kendall Jenner is known for her striking beauty and style, and her choice as the face of the campaign couldn't be more fitting. Her magnetic presence in the photo not only showcases her commitment to fashion and personal expression but also opens new doors for the industry, challenging the conventions of the holiday season. In addition to the provocative photography, the "GUIRLANDE" collection promises to offer clothing and accessories that fit the festive atmosphere. With vibrant shades of red, green, silver, and gold, this collection will help you add a touch of glamour to your holiday wardrobe. With the combination of Kendall Jenner as the muse and the boldness of @jacquemus, this holiday season is destined to be unforgettable. This Christmas, get ready for an unprecedented touch of sensuality and style. #Fashion #ChristmasCampaign #KendallJenner #Jacquemus #SensualityInFashion #GUIRLANDE

  • Rosé and Laura Harrier Shine in Saint Laurent at LACMA Art+Film Gala

    Rosé and Laura Harrier wore Saint Laurent by Anthony Vaccarello at the LACMA Art+Film Gala in Los Angeles, California on November 4th. ROSÉ Photo courtesy Saint Laurent ASYMMETRICAL DRAPED TULLE DRESS SHEER BLACK TIGHTS GAIA IN PATENT LEATHER BETTY PATENT LEATHER PLATFORM LAURA HARRIER Photo courtesy Saint Laurent BLACK VELVET DISK EARRINGS FINE VISCOSE GATHERED OFF SHOULDER DRESS LEE SLINGBACK PUMPS IN GLAZED LEATHER

  • Costume Parties: Celebrating Creativity Beyond Halloween

    The Trend that Turned Any Date into an Opportunity to Shine Illustrative photo, photographer: Greg Swales The twinkling lights, the suspense in the air, and a sea of stunning costumes - when most people think of these elements, it's inevitable to associate them with Halloween. However, a bold trend is on the rise, transforming the party scene and celebrating the art of dressing up throughout the year. "Costume Parties" are becoming a sensation, breaking the barriers of seasonal dates. The phenomenon is spreading, and Halloween is no longer the only time to shine in dazzling outfits. Themed parties, often unrelated to Halloween, are cropping up in every season of the year. The costume party has become an excuse to celebrate, play, and express oneself, regardless of the month on the calendar. The most striking aspect of these parties is the creativity they encourage. With the freedom to choose any theme and costume, the possibilities are endless. People of all ages have the opportunity to transform into their favorite characters, superheroes, villains, or even create something entirely original. These parties are not limited to just dressing extravagantly. They often incorporate playful elements like themed games, costume contests, and incredible decorations. They are a true celebration of imagination and fun, where adults and children can leave behind the seriousness of everyday life. The beauty of costume parties is that we don't have to wait until Halloween to participate. The trend is spreading to special dates throughout the year, such as birthdays, holidays, themed weddings, and even casual get-togethers with friends. They bring a touch of magic to moments that would otherwise be considered ordinary. As the costume party trend continues to grow, it's clear that creativity and fun play central roles. People are discovering the joy of expressing themselves through fashion and entertainment, and the boundary between Halloween and costume parties is becoming increasingly blurred. So, don't wait until the next Halloween to unearth your most incredible outfits. Celebrate the art of dressing up all year round and discover the playfulness and creativity that these parties have to offer. The stage is set, the lights are on, and the next costume party may be closer than you think. It's time to unleash your imagination and shine at any time of the year.

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